Show cover of Don't Kill the Messenger with Movie Research Expert Kevin Goetz

Don't Kill the Messenger with Movie Research Expert Kevin Goetz

Don't Kill the Messenger, hosted by movie and entertainment research expert Kevin Goetz, brings his book Audienceology to life by sharing intimate conversations with some of the most prominent filmmakers in Hollywood.  Kevin covers a broad range of topics including the business of movies, film history, breaking into the business, theater-going in the rise of streaming, audience test screening experiences, and much more. Host: Kevin GoetzProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, Kari CampanoAudio Engineer: Gary ForbesProduced at DG Entertainment, Los Angeles CA


Greg Foster (Former CEO of IMAX Entertainment, Industry Consultant) on Transforming IMAX, Working with Hollywood Legends, and the Future of Cinema
Send Kevin a Text MessageIn this episode of "Don't Kill the Messenger," Kevin Goetz sits down with Greg Foster, former CEO of IMAX Entertainment and current owner of the entertainment and media consulting firm, Foster + Crew. Foster grew up immersed in the world of Hollywood, with a father who was a successful film producer. This early exposure to the industry laid the foundation for Foster's career. From his childhood memories of rubbing elbows with Hollywood royalty, to his pivotal role in the evolution of IMAX, to his more recent experiences as a sought-after consultant, Foster shares insider stories along with a unique perspective on the business of moviemaking and the cinematic experience.Growing up in Hollywood and a memorable encounter with Mel Brooks (3:09)Foster discusses his upbringing in Beverly Hills and the influence of his father, David Foster, a successful film producer, on his career path. He recounts a memorable experience early in his career at MGM/UA, where he delivered test screening results to Mel Brooks for the movie Spaceballs.Steve McQueen, Ali MacGraw, and Greg’s Father (16:12)Foster shares a story about his father's involvement in the production of The Getaway, starring Steve McQueen and Ali MacGraw, and the confrontation that ensued when MacGraw's then-husband, Robert Evans, discovered the affair between the two stars.Apollo 13 and the evolution of IMAX (22:22)The pair discuss the transformation of IMAX to a premier movie experience. IMAX's 2002 re-release partnership with Apollo 13, originally produced in 1995 by Academy Award winner Brian Grazer and directed by Oscar winner Ron Howard, marked a turning point for the company. It was the first Hollywood movie to be digitally remastered using IMAX DMR technology, showcasing IMAX's ability to enhance the emotional experience of a film.Christopher Nolan and Batman Begins (29:15)Kevin and Greg talk about the critical role of Warner Bros. and Christopher Nolan in the growth of IMAX, particularly with the release of Batman Begins and The Dark Knight.Consulting with Foster + Crew (38:47)Greg shares insights into his consulting firm, Foster + Crew, and the various services he provides to his clients in the entertainment industry.The future of cinema in the streaming era (44:11)Kevin and Greg touch on the impact of streaming on the theatrical experience and the future of cinema, post COVID, Barbenheimer and the 2023 Hollywood strikes.From his early days at MGM/UA to his pivotal role in transforming IMAX into a global cinematic powerhouse, Foster's stories offer a fascinating glimpse into the evolving landscape of the film industry. Foster remains optimistic about the future of moviegoing, particularly with the impressive slate of films set for release in 2025. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Greg FosterProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Greg Foster:Variety: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
48:24 5/15/24
Bill Block (Veteran Agent, Producer & Studio Head) on Audience Research, Film Financing, and the Impact of AI
Send Kevin a Text MessageIn this episode of "Don't Kill the Messenger," entertainment research expert Kevin Goetz engages in an insightful conversation with Bill Block, a renowned agent, executive producer, and former studio head. As a producer, Block played a pivotal role in the groundbreaking success of The Blair Witch Project. Block’s other films include the Oscar-nominated The Holdovers, Bad Moms, the critically acclaimed Fury, and the upcoming film Here starring Tom Hanks and Robin Wright. The pair delve into Block's remarkable career, the critical role of audience research in filmmaking, and the potential impact of artificial intelligence on the entertainment industry.Bill Block's background and early career (1:47)Bill shares his journey from starting as a secretary at the Irv Schechter agency to becoming a successful agent then moving on to form Artisan Entertainment.The acquisition of Live Entertainment and the success of The Blair Witch Project (7:12)Block shares the story behind the acquisition and distribution of The Blair Witch Project, a groundbreaking film that defied traditional marketing strategies and became a massive success.Using audience research to make decisions on the Halloween franchise reboot (15:37)Kevin and Bill discuss how audience research played a crucial role in the decision-making process for the Halloween franchise reboot.Navigating the complexities of film financing (24:37)Kevin and Bill discuss the financial deals behind Oliver Stone’s W., Bad Moms, and Jason Statham action films.Bill's insights on packaging and financing independent films (35:39)Block discusses the importance of attaching talent, securing presales, and finding the right equity partners to fill the financing gap. Block touches on films he has been involved with like Bad Moms, Fury, and Guy Ritchie’s The Gentleman.The potential impact of AI on the entertainment industry (41:19)Bill and Kevin explore the rapidly advancing world of artificial intelligence and its potential to disrupt the entertainment industry.Bill Block's extensive experience, combining financial expertise with respect for the audience, makes him an invaluable voice in the entertainment industry. His insights into the evolving landscape of film financing, distribution, and the integration of artificial intelligence demonstrate his ability to navigate the complexities of the business. His stories and observations, shared in this engaging conversation with Kevin, offer a fascinating glimpse into the future of filmmaking. If you enjoyed this episode, please leave us a review or connect on social media. Next Guest:  Greg Foster, Former CEO of IMAX EntertainmentHost: Kevin GoetzGuest: Bill BlockProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Bill Block:IMDB: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/
45:51 5/1/24
Carol Baum (Veteran Studio Executive and Producer) on the Art of Creative Producing
Send Kevin a Text Message(Recorded December 2023)In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with veteran producer Carol Baum, whose impressive career includes working with Hollywood icons such as Dolly Parton, Barbara Streisand, Robert De Niro, Zendaya, and Steve Martin. Carol shares stories and insights from her decades in the film industry, discussing her work on memorable films like "Father of the Bride," "The Good Girl," "Dead Ringers," and "Flyaway Home." She also shares candid experiences as a studio executive at Fox and Lorimar, where she developed classic films like "Officer and a Gentleman" and "The Dead Zone." With the recent release of her book, "Creative Producing," Carol provides a wealth of knowledge for aspiring filmmakers and industry professionals.Carol’s Early Career and Education (07:42)Carol discusses her early career, how a girl from South Orange, New Jersey with no Hollywood connections landed a job in publishing at Bantam Books, where she discovered "The Autobiography of Malcolm X" and how she went on to produce classic movies.Studio Executive Roles (24:28)As a studio executive, Carol worked with Jon Peters' company, where she learned the importance of a positive work environment. She then moved on to Fox, working under Joe Wizan, and experienced a culture shift when Larry Gordon and Scott Rudin joined the studio. At Lorimar, Carol developed classic films such as "An Officer and a Gentleman" and "The Dead Zone."Father of the Bride, Buffy the Vampire Slayer, and Sandollar Productions (30:17)Carol shares stories of working with Sandy Gallin and Dolly Parton at Sandollar Productions where she produced successful films like "Father of the Bride" and "Buffy the Vampire Slayer" while collaborating with Howard Rosenman.Creative Producing (38:10)Carol discusses her book, Creative Producing, where she emphasizes the importance of the development process and working closely with writers to refine scripts and make them better.Working with Stars Like Barbara Streisand, Steve Martin, and a Young Zendaya (42:53)Carol shares her love for actors and their role in getting projects made. She considers Anthony Hopkins one of the greatest living actors and recounts her experiences working with Barbara Streisand, Steve Martin, and a young Zendaya.Carol Baum's love for movies shines through and shows why she is so valuable to the film industry. Her willingness to share her experiences and lessons in this episode as well as in her book, Creative Producing, are sure to inspire and guide countless filmmakers If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Carol BaumProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Carol Baum:IMDB: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
48:19 4/17/24
Melva Benoit (Veteran Entertainment Researcher/Strategist) on the Intersection of Television, Audience Research, and Marketing
Send Kevin a Text MessageIn this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Melva Benoit, founder and president of the Marian Dupree Group. A trailblazer in research and consumer insights, Benoit has held senior executive positions in major media companies including Viacom, Disney, Turner, NBC Universal, and Fox. Together, they delve into her rich background in television market research, discussing her unique insights and experiences in the entertainment industry.Benoit's Early Career (06:01)Growing up in Houston, Texas, Benoit developed a love for television and aspired to be in charge of Saturday morning cartoons. She attended Howard University and began her career in research at King World, eventually moving to Cartoon Network and Comedy Central.The Role of Research in Television (09:55)Benoit explains the three main functions of research within media institutions: keeping the lights on, taking requests, and anticipating stakeholders' needs. She emphasizes the importance of research teams contributing to meetings even when there isn't a direct need for research.Analyzing Successful TV Shows – Seinfeld, Friends, and South Park (20:08)Benoit discusses the testing and success of shows like Seinfeld (20:08), Friends (23:57), and South Park (40:26). She highlights the importance of understanding how audiences learn to watch and relate to characters in television shows.The Changing Landscape of Media (27:47)The pair discuss the importance of the audience and the challenges of targeted advertising and the need for a more nuanced approach to understanding audiences.Reframing Audience Measurement (29:20)Goetz and Benoit discuss a new way of looking at marketing to consumers, focusing on shared attitudes, behaviors, and values rather than solely relying on demographic information. They emphasize the importance of reaching diverse audiences and the need for the advertising industry to adapt to this new way of thinking.Melva Benoit's insights into the world of television market research shed light on the complex relationship between content creators, audiences, and advertisers. By advocating for a more nuanced understanding of entertainment consumers and embracing the changing media landscape, Benoit and Goetz offer a unique vision for the future of the industry. This engaging conversation highlights the importance of adaptability, creativity, and audience-centric thinking in the changing media landscape. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Melva BenoitProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Melva Benoit:LinkedIn: Marian Dupree Group, Inc. more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
44:42 4/4/24
Colleen Camp (Actress and Producer) on Longevity as a Hollywood Chameleon
Send Kevin a Text MessageHost and entertainment research expert Kevin Goetz sits down with the multi-talented Colleen Camp. With a career spanning 6 decades in acting and over 2 decades in producing, Colleen is a true force in the entertainment industry. She has graced the screen in over 150 roles, including memorable performances in films like Clue, Die Hard with a Vengeance, Wayne's World, Election, and American Hustle. As a producer, Colleen has helped bring over 25 titles to life, showcasing her passion and dedication to the craft of filmmaking.Current Projects and Cinema Landscape (1:40)Colleen discusses her recent producing projects, including the films At the Gates and Day of the Fight, and the challenges of distribution in the current landscape.The Art of Character Development (16:21)Kevin and Colleen explore the significance of rhythm and accents in defining characters, drawing upon examples from Colleen's diverse acting roles. They discuss how these elements contribute to the authenticity and depth of a performance, allowing actors to fully embody their characters and captivate audiences.Lessons from Legendary Directors (11:28)Colleen shares lessons learned from collaborating with renowned directors such as Peter Bogdanovich, Francis Ford Coppola, Jonathan Lynn, and David O. Russell. She reflects on the insights gained from working with these industry giants, emphasizing the importance of adaptability, trust, and creative synergy between actors and directors.Navigating Nudity in Film (32:30)The conversation touches on Colleen's experience portraying a Playboy bunny in the iconic film Apocalypse Now. She candidly discusses her thoughts on nudity in film, the challenges faced by actors in such roles, and the evolution of attitudes towards on-screen intimacy over the years.Standout Films of the Awards Season (54:13)Kevin and Colleen engage in a lively discussion about the standout films from the current awards season, with a particular focus on The Holdovers and Oppenheimer. Supporting Emerging Talent (59:41)Colleen emphasizes the importance of supporting emerging filmmakers and the need for diverse, quality films to be distributed and celebrated. She stresses the significance of nurturing new voices in the industry and the role that established professionals can play in mentoring and advocating for up-and-coming talent.Colleen Camp's passion for the entertainment industry shines through in this engaging conversation. Her ability to transform as an actress and her commitment to producing meaningful films make her a true treasure in the world of cinema. As an advocate for emerging talent and a believer in the power of the theatrical experience, Colleen continues to make a significant impact on the industry. If you enjoyed this episode, please leave us a review or connect on social media. Host: Kevin GoetzGuest: Colleen CampProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Colleen Camp:Rotten Tomatoes: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @Kev
52:47 3/20/24
Nick Stoller (Director, Screenwriter) on Crafting Comedy Gold
Send Kevin a Text MessageHost and entertainment research expert Kevin Goetz sits down with talented screenwriter and director Nick Stoller. With a remarkable portfolio that includes hit comedy films like Forgetting Sarah Marshall, Get Him to the Greek, Neighbors, Bros, and the upcoming You’re Cordially Invited, Stoller provides a fascinating behind-the-scenes look at his creative process, his journey in the entertainment industry, and the invaluable role of audience research in shaping his critically acclaimed projects.Nick Stoller's background and early influences (5:57)Nick discusses his background and early influences, including growing up in Miami, attending boarding school in New Hampshire, and finding his passion for comedy writing at Harvard.Pitching ideas to Judd Apatow and landing a job on "Undeclared" (11:33)The pivotal moment when Judd Apatow hired Stoller for the show "Undeclared" based on his ability to pitch relatable college experiences that resonated with Apatow's comedic sensibilities.The screening process for "Forgetting Sarah Marshall" and lessons learned (15:19)Stoller delves into the screening process for "Forgetting Sarah Marshall" and the invaluable lessons he learned about audience preferences, particularly their aversion to overtly sad characters and their love for characters in denial.Collaborating with actors like Jason Segel and Rose Byrne (24:03)Stoller talks about working with talented actors like Jason Segel and Rose Byrne, and the unique comedic talents each brings to a project.Advice on cutting scenes and prioritizing the story over individual jokes (29:30)Kevin and Nick offer insightful advice on cutting scenes and prioritizing the overall story arc over individual jokes, even highly comedic ones, if they undermine character development or audience engagement.The reshoots for "Get Him to the Greek" and the importance of point of view (33:38)Nick talks about his love of reshoots, and how the audience feedback led him to change the beginning of Get Him to the Greek.Preparing for the first day of shooting with Will Ferrell and Reese Witherspoon (41:24)Stoller discusses his preparation process before the first day of shooting with stars like Will Ferrell and Reese Witherspoon, emphasizing the importance of rehearsals and collaborative exploration.Throughout the engaging conversation, Nick Stoller's passion for storytelling, his respect for the audience, and his collaborative approach shine through. From his beginnings as a writer to his current success as a director, Stoller's journey is a testament to the power of perseverance, creativity, and a deep understanding of human emotions. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Nick StollerProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Nick Stoller:Twitter: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoet
47:36 3/6/24
Eli Roth (Director, Screenwriter, Producer, Actor) on his Unique Directorial Vision and Testing the Limits in Horror
Send Kevin a Text MessageKevin Goetz sits down with acclaimed filmmaker Eli Roth. Eli burst onto the scene in 2002 with his indie horror hit Cabin Fever and cemented his reputation with the extremely profitable Hostel films. Known for his intense horror style and flair for marketing, Eli has built a hugely successful directing career. His latest film, the holiday slasher Thanksgiving, was released last year by Sony Pictures and he is currently working on a science fiction action comedy film, Borderlands, scheduled to be released this summer. Kevin and Eli have worked closely together using test screenings to hone Eli's movies. Their rapport is on full display as they delve deep into Eli's creative process, his career ups and downs, and the vital role testing feedback plays in the final films you see in theaters. Kevin and Eli Discuss Eli's Upbringing and Early Interest in Filmmaking (3:20)Eli became interested in film at a young age after seeing movies like Pinocchio, Star Wars, and Alien. He started making short films as a kid with help from a mentor. By age 11 he was making animated shorts, stop-motion films, and horror movies with his brothers and friends.Cabin Fever and Eli's Initial Resistance to Testing (27:09)Cabin Fever initially tested terribly but went on to be very profitable. Eli learned to analyze test data for what works rather than just looking at scores.Eli's Experience Working His Way Up in the Film Industry (31:42)Eli talks about his odd jobs in the film industry while writing scripts, including as an extra, a set production assistant, and Howard Stern's assistant on Private Parts.Working with Quentin Tarantino and Making the Hostel Films (37:12)Quentin Tarantino mentored Eli on Hostel, helping him add more realism and unexpected details. Eli discusses testing multiple endings for Hostel.Thanksgiving Test Screenings and Editing (42:15)Eli details his experience testing Thanksgiving and learning from audience feedback to hone the right tone, pacing, and violence level. He trimmed 15 minutes after the first test screening based on feedback. Eli says he has come to value test screening input thanks to insights from Kevin.Eli on the Power of Test Screenings (54:19)Eli thanks Kevin for helping filmmakers understand how to read test screening data and what audiences want. He advises filmmakers to listen to test feedback even if they don't agree.This fascinating conversation gives rare insight into Eli Roth's unique directorial vision and his journey to becoming one of Hollywood's most successful horror filmmakers. Eli's passion for the genre and gift for understanding audiences have been instrumental in crafting crowd-pleasing terror. His embrace of the test screening process, utilizing Kevin's expert analysis, demonstrates Eli's dedication to giving viewers the best experience possible.Host: Kevin GoetzGuest: Eli RothProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Eli Roth:Instagram: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin Goetz
57:00 2/22/24
Ben Mankiewicz (Host of Turner Classic Movies) on Cinema Classics & Growing Up in a Legendary Family
Send Kevin a Text MessageJoin Kevin Goetz as he welcomes the host of Turner Classic Movies, Ben Mankiewicz. As a member of the illustrious Mankiewicz family, Ben provides a unique insider perspective, from delightful stories about his early life surrounded by Hollywood royalty to the privileges and expectations that come with having a famous name. He also shares colorful anecdotes about his father, who spurned the movie business in favor of making an impact through politics and public service. Throughout the episode, Ben brings his deep passion for film to life, offering thoughtful analysis and critiques on everything from beloved classics like Casablanca to defining what makes a movie truly great. His joy and encyclopedic knowledge when discussing cinema is infectious.Ben's Family Legacy and Getting into Columbia (2:42)Ben talks about his family's long history at Columbia and getting rejected initially despite his famous relatives.Ben’s Father Spurning Hollywood for Public Service (8:08)Ben recounts his father Frank Mankiewicz's remarkable transition from Hollywood entertainment lawyer to a member of the Peace Corps in Peru. He further elaborates on his father's notable career milestones, which encompassed serving as Robert F. Kennedy's press secretary and spearheading George McGovern's campaign.Following His Own Path (9:15)Ben compares his interests to his father's drive to make a difference rather than join the movie business.Behind the Scenes of Turner Classic Movies (12:08)Ben describes auditioning for TCM and having long discussions about movies, playing to his strengths. Ben says seeing The Barefoot Contessa on TCM right after his audition felt like a good omen he'd get the job because it was a Mankiewicz movie.Ben's Takes on Classic Films (20:53)Ben argues audiences over time, not just critics, determine what becomes a classic film based on emotional impact. Ben names Paths of Glory and Casablanca as his favorites for their emotional resonance.On the Waterfront and the Problem with Kazan (33:47)Ben expresses admiration for On the Waterfront, acknowledging its brilliance and emotional depth, particularly praising Eva Marie Saint's performance. However, he expresses disdain for Elia Kazan's decision to name names during the McCarthy era. Mank and the Family Name (41:36)Ben talks about being a Mankiewicz, and describes being incredibly moved by the 2020 biographical drama film Mank directed by David Fincher capturing Ben's grandfather Herman's spirit. Whether you're a longtime TCM fan or simply love hearing little-known details about Hollywood history straight from the source, this podcast is a must-listen. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Ben MankiewiczProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Ben Mankiewicz:Wikipedia: Plot Thickens Podcast: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:
43:04 2/7/24
Hawk Koch (Veteran Producer and Former AMPAS & PGA President) On His Extraordinary Hollywood Career And Working With Icons
Send Kevin a Text MessageKevin Goetz is joined by veteran Hollywood producer Hawk Koch. With over 50 years in the movie business, Koch has countless stories to share from his prolific career working on classic films like Chinatown, Marathon Man, Heaven Can Wait, and Wayne's World. He offers a rare insider's perspective on working with icons like Clark Gable, Ingrid Bergman, Jimmy Stewart, Jackie Gleason, and Barbra Streisand. Koch also provides wisdom on key lessons he's learned about the importance of telling the truth, taking care of people in the industry, and establishing your own identity.What’s in a Name? (6:49)Koch talks about changing his name at age 50 when he was bar mitzvahed, taking on the nickname "Hawk" to establish his own identity apart from his famous father, producer Howard W. Koch.Riding Horses with Clark Gable (17:28)Koch reminisces about getting his first horseback ride from Clark Gable as a young boy on a movie set. He describes feeling Gable's warmth and humanity in that brief interaction.Working with Legends (20:25)Koch shares his experience working with and being intimidated by classic actors like Jimmy Stewart and Ingrid Bergman early in his career.Icon Lightning Round (24:01)Kevin asks Hawk to give his quick impressions of industry figures he's worked with like Roman Polanski, Warren Beatty, Faye Dunaway, and Barbara Streisand.Getting His Start in Music (28:11)Hawk discusses how he got his start working in music, touring with The Dave Clark Five and getting to watch recording sessions with Frank Sinatra.Taking Care of “Family” (33:43)Koch talks about his dedication to the Motion Picture and Television Fund, taking care of people in the entertainment industry. He shares why it is important to him.Taming Faye Dunaway’s Hair (35:33)Koch tells a funny story about shooting Chinatown and director Roman Polanski pulling Faye Dunaway's hair out when it kept sticking up in a shot.Best Advice Ever Received (38:05)Koch stresses the importance of telling the truth in the movie business and not trying to mislead people.Tune in as Hawk Koch shares stories that capture the golden era of Hollywood history through his interactions with legends on set and off. But beyond the celebrity anecdotes, his emphasis on truth, care for others, and finding one's path contain valuable lessons for those both inside and outside the entertainment world. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Hawk KochProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Hawk Koch:Wikipedia: Time: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:  
43:32 1/17/24
Nicole Brown (President of TriStar Pictures) on Creative Collaboration, Movie Test Screenings, & Keeping Audiences Engaged
Send Kevin a Text MessageKevin is joined by the President of TriStar Pictures, Nicole BrownJoin host Kevin Goetz as he engages Nicole Brown in a conversation about her career evolution from child actor to President of TriStar Pictures. Tracing her early acting jobs to producing and executive roles, Brown imparts thoughtful wisdom on creative collaboration, test screenings, and keeping audiences engaged. She shares insights on balancing bold artistic visions with commercial success, studio involvement, and the importance of innovation. From her experiences shepherding original films like The Woman King, Baby Driver, and A Beautiful Day in the Neighborhood, Brown offers revelations on what goes into crafting compelling films. She also has advice for emerging talent looking to push the industry forward.Early Life and Career (4:23)Brown describes getting bitten by the acting bug as a child growing up in Culver City, California. She began booking commercials and roles in shows she watched on TV. She reflects on how quickly acting went from an extracurricular activity to a central part of her young life.Transition to Producing (6:05)When Brown attended Columbia University, she began realizing that she derived more joy from facilitating creative projects behind the scenes than being on camera.Internship with Marc Platt (11:08)After college, Brown landed a career-changing summer internship with powerhouse producer Marc Platt. She sat in on his meetings at a major studio and soaked up his openness to ideas.Insights on Studio-Filmmaker Collaboration (19:24)Brown stresses that every film requires a different type of creative dance between the studio and the director. She notes that the studio's level of involvement often depends on the director's proven track record and the film's genre.The Origin Story of The Woman King (25:16)Brown traces how the idea for The Woman King originated when Viola Davis approached her eager to play a fierce African general leading an elite female army.Elements of Successful Theatrical Films in a Changing Landscape (31:19)Brown believes today's films require a sense of spectacle, urgency, and relevance that makes audiences eager to experience them immediately on the big screen.The Power of Test Screenings (36:28)Brown values seeing real audiences experience a film during test screenings. Beyond just the questionnaire data, she learns a great deal from the crowd's audible reactions and body language.Advice to Emerging Talent (40:21)Brown urges the next generation to fully immerse themselves in cinematic history and all forms of storytelling. But she also challenges them to then throw out the rulebook and bring completely new, bold ideas to revolutionize filmmaking.Tune in as host Kevin Goetz and Nicole Brown unpack valuable filmmaking lessons.Host: Kevin GoetzGuest: Nicole BrownProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Nicole Brown:Wikipedia: Pictures: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:
43:31 1/3/24
Marc Evans (Former Paramount Chief & Producer) on the Triumphs and Mistakes of Making Some of Hollywood's Biggest Blockbusters
Send Kevin a Text MessageKevin is joined by producer and former head of Paramount Pictures, Marc EvansMarc Evans is a highly respected studio executive with over 25 years of experience in the film industry. Evans worked his way up in Hollywood, becoming President of Production at Paramount Pictures. In this role, Evans oversaw the creative development and production of major blockbuster films like Mission: Impossible, Transformers, and Star Trek franchises. He has worked closely with top directors including J.J. Abrams, Michael Bay, David Fincher, and Martin Scorsese. Evans provides unique insights into greenlighting films and shares some behind-the-scenes stories of mistakes and triumphs during his studio tenure. After leaving Paramount, Evans founded his own production company Marc Evans Productions which has already scored hits with Netflix's The Mother starring Jennifer Lopez, and action movie The Old Guard. The value of chaos (3:08)Kevin and Marc recall what could have been a disastrous experience of his audience being canceled for a test screening of a major studio film.Early days at Paramount Pictures (5:43)Marc talks about his early days at Paramount working as an assistant for producer Julia Chasman and executive Nick Wexler, and working with legendary producer Laura Ziskin on the first Spider-Man films.Giving blockbusters heart (12:52)Marc shares what screenwriter Alvin Sargent told him about "the pleasure of making something big good" in regards to blockbuster franchise films.Reshooting World War Z (22:59)Marc and Kevin discuss what went wrong with the original cut of World War Z and why they had to redo 40 minutes of the film, and how the resulting film resonated better with audiences.Baywatch and Monster Trucks (25:25)Marc shares why the Baywatch movie failed to connect with audiences. The pair then discuss how Monster Trucks might have worked better as a smaller family film rather than pushing it as a major tentpole release.Marc Evans Productions (31:54)Marc discusses his recent production successes including The Mother starring Jennifer Lopez, The Old Guard starring Charlize Theron, and Instant Family starring Mark Wahlberg and Rose Byrne. He shares that the common theme in these movies is a strong emotional core.Marc Evans has worked on some of the biggest Hollywood blockbusters of the last 20 years. His candid perspectives on succeeding - and occasionally stumbling - reveal thoughtful lessons for creating films that truly resonate with audiences. Evans believes in always staying connected to the emotional core in every project. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Marc EvansProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Marc Evans:LinkedIn: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin
44:17 12/20/23
Steve Carr (Acclaimed Comedy Director, Writer, & Producer) on His Career, Making People Laugh, and Comedy Challenges Today
Send Kevin a Text MessageKevin is joined by prolific comedy director, writer, and producer, Steve CarrGo behind the laughs with comedy director Steve Carr as he joins host Kevin Goetz for a lively and enlightening conversation. With hit movies like Paul Blart: Mall Cop, Daddy Day Care, and Dr. Dolittle 2 under his belt, Steve has mastered the art of crafting crowd-pleasing and enduring comedies. In this episode, you'll gain insight into Steve's journey from directing hip-hop videos in the 90s to directing comedic blockbusters. Steve also offers thoughtful perspectives on the state of comedy films today.Movies as comfort food (3:57)Steve shares a story about John Travolta, and Kevin and Steve discuss how movies like Paul Blart, Mall Cop can be like “chicken soup for the soul.”Nerves and laughs for Next Friday (09:42)Steve recounts the magical experience of hearing audiences roar with laughter at his first feature film comedy Next Friday.The state of comedy (19:46)Steve and Kevin give their opinions on why big-screen comedies are struggling lately.A change in focus (21:57)Steve shares how he's pivoting to writing more original scripts and producing in light of changes in the comedy landscape.Producing vs. directing (24:08)Steve details his experience independently producing a gritty, low-budget film and the lessons learned.Comedic influences (26:16)Steve lists his biggest comedic influences growing up, including Mel Brooks, The Odd Couple, and "Police Squad."Tune in for a fascinating conversation as Steve Carr shares tales from decades in Hollywood that reveal both the exhilaration of making people laugh and the challenges facing the genre today. Through it all, Steve retains his authentic humor and commitment to quality comedy with heart. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Steve CarrProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Steve Carr:Web: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:  
30:22 12/6/23
Terry Press (Entertainment Marketing Veteran & Former CBS Films Chief) on Movie Marketing & Crafting Successful Campaigns
Send Kevin a Text Message Kevin is joined by award-winning entertainment marketing executive and former CBS Films President, Terry PressTerry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.Early Years and Love of Old Hollywood (2:47) Terry shares how her love of classic Hollywood films was fostered by her parents at a young age. Emotional Storytelling and The Sound of Music (9:07) She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences. Behind the Scenes of Testing American Beauty (18:43) We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores. Marketing Gladiator to Appeal to Women (22:05) Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy. Handling Creative Conflicts (25:46) Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.   Candid Takes on Industry Legends (38:10)Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more. Shyness Behind a Tough Exterior (50:07) In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don’t just sell films but reveal their deeper essence and meaning. It’s no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Terry PressProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Terry Press:LinkedIn: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
50:12 11/15/23
Will Gluck (Director/Producer/Writer) on Directing Hit Comedies & Audience Reactions.
Send Kevin a Text MessageKevin is joined by director, writer, and producer Will Gluck to discuss crafting comedy on screen and the intricacies of the testing process.Will Gluck has had an impressive career directing hit comedies like Easy A, Friends with Benefits, the Annie remake, and the Peter Rabbit films. He's also been behind popular TV shows such as The Michael J. Fox Show. In this candid, and often hilarious conversation, Will discusses his journey from TV writer to film director, his process on set, experiences testing movies with audiences, and thoughts on the state of romantic comedies in theaters. Will brings a valuable perspective as an audience-focused director who constantly shapes his films based on feedback. So, whether you're a film buff or just love a good laugh, this conversation with Golden Globe-nominated Will Gluck is a must-listen! Thoughts on Comedy, Improvising, and Reworking Scenes (3:25)Will talks about why he gravitated to comedy, his thoughts on improvising, and why he loves to rework scenes.Catching a Break in Hollywood (8:39)Will shares a hilarious story of how being a terrible driver for the head of a production company led to him getting his first writing job.Transitioning to Feature Films and Involving Family in Films Like Easy A, Annie, and Peter Rabbit (16:46)Kevin and Will discuss Gluck's filmography including Easy A, Friends with Benefits, Annie, and the Peter Rabbit films. Will explains why he chose to make the movies he did, and the important role his family played in those decisions.Gluck's upcoming movie Anyone But You starring Glen Powell and Sydney Sweeney (25:14)The pair discuss why chemistry between leads is crucial for romantic comedies, and Will talks about casting his new film, Anyone but You.Working with Tom Rothman and Sony (27:09)Gluck discusses his long history working with Sony Pictures and executive Tom Rothman.Film Focus Group Feedback and Evaluation (35:00)Gluck asks Kevin about screen testing and evaluating audiences. Kevin discusses his commitment to neutral, unbiased test screening reports, and they talk about how even great films get some bad feedback.Tune in for a fascinating insider's look at the world of test screenings, and Will's experiences in both film and TV. Make sure to check out Will’s upcoming romantic comedy Anyone But You, starring Glen Powell and Sydney Sweeney. It offers a glimmer of hope for the struggling genre. Thanks as always to you, our listeners, for joining us on this journey exploring audience research and testing in Hollywood. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Will GluckProducer:  Kari CampanoWriters:  Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Will Gluck:Instagram: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @Ke
48:04 11/1/23
Robbie Brenner (Mattel Films President & Producer) on Audience Testing of "Barbie" Movie & More!
Send Kevin a Text MessageKevin is joined by Academy Award-nominated producer and President of Mattel Films, Robbie Brenner who helped reinvent Barbie and create a contemporary movie classic. Robbie produced the record-breaking blockbuster movie Barbie and has had an illustrious career making acclaimed films including Dallas Buyers Club, for which she was nominated for an Academy Award for Best Picture and that went on to win three Academy Awards. We'll hear Robbie's insider stories of how Barbie went from an idea that seemed destined to fail to the biggest comedy hit in years. She also shares her war stories guiding Barbie through development and testing, while creating the bold creative vision needed to reinvent an iconic brand by bringing on director Greta Gerwig at the suggestion of Margot Robbie. Robbie Brenner also shares her vision for Mattel Films and insight into her upcoming projects.Getting Barbie Off the Ground (8:00)Robbie shares the early development process for Barbie, and why Kevin initially thought it would fail.The High Heel and the Birkenstock (12:16)How Greta Gerwig and Noah Baumbach got attached to the project and shifted the tone.Behind-the-scenes stories from test screenings of Barbie (18:18)Kevin and Robbie share stories from the early screenings of Barbie, and the changes that were made to the film.Convincing Mattel (25:44)Robbie explains how she had to convince the Barbie brand team to "get comfortable with being uncomfortable" during the filmmaking process.Polly Pocket, Hot Wheels, and Barney (35:46)Robbie discusses the future slate of films based on Mattel brands, including Hot Wheels, Barney, and more. She shares the big Hollywood names attached to the projects; people like J.J. Abrams, Lena Dunham, and Daniel Kaluuya.The Cultural Significance of Barbie (38:33)Robbie explains how Barbie substantively unpacks cultural issues, beyond just being commercially appealing.Taking Risks (42:25)Robbie talks about having conviction as a filmmaker to take bold risks, even if you "fail miserably.”Tune in for an entertaining glimpse behind the scenes of a contemporary classic in the making. Robbie brings an infectious energy as she shares anecdotes that capture the importance of conviction and the power of meaningful storytelling in producing great films. Robbie has an innate sense for compelling stories, a passion for telling them authentically, and the talent relationships and tenacity to get films made. Her insights into utilizing audience research to craft satisfying endings, grabbing viewer attention early, and leaning into a filmmaker's unique voice reveal why she's been behind so many memorable movies.Host: Kevin GoetzGuest: Robbie BrennerProducer:  Kari CampanoWriters:  Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Robbie Brenner:Mattel Films: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
46:49 10/18/23
Todd Black & Jason Blumenthal (Prolific Producers) on Filmmaking, Development, and Audience Testing!
Send Kevin a Text MessageKevin is joined by the acclaimed producing team Todd Black and Jason Blumenthal, who give rare insights into their creative process and share lessons learned from decades of successful filmmaking.In this episode, Kevin Goetz sits down with two of the most prolific, decorated, and respected producers in the business - Todd Black and Jason Blumenthal. As partners at Escape Artists, Jason and Todd have produced an incredible array of award-winning films spanning over 20 years. From critical and commercial hits like The Pursuit of Happyness, The Equalizer franchise, Seven Pounds, and Being the Ricardos, they have cultivated a reputation for making character-driven films with soul and meaning.Jason Blumenthal’s Superpower [05:05]Jason believes his superpower is being able to "create something from nothing" when developing film ideas.Landing Denzel Washington for The Equalizer franchise [10:59]After years of relationship building, Todd and Jason landed Denzel for The Equalizer by paying for the rights themselves and developing the script extensively before showing him.The importance of character-driven movies [24:30]Todd emphasizes having likable characters that audiences connect with as the key ingredient for successful films.Nerves before every test screening [28:38]Both Todd and Jason discuss their intense anxiety and physical symptoms before every test screening. Despite the nerves, the trio discuss how important the test screening process has been for the success of their films.Memorable test screening moments that shaped their films [31:56]To illustrate how important it is to listen to the audience, the producing pair discusses how cutting a love story from Equalizer 3 significantly improved test scores.Will Smith's insight on why endings matter most to audiences [43:13]After a test screening of The Pursuit of Happyness, Will Smith surprised the audience and gave Jason a valuable piece of advice about the importance of a good ending.Tune in to hear Jason Blumenthal and Todd Black offer invaluable insights into producing in this wide-ranging conversation with host Kevin Goetz. The pair explain their creative ethos, share how test screenings have shaped their films, and recall sage advice received over their decades-long careers. Their passion for the test screening process illustrates a deep commitment to the audience above all else. With candor and humor, Jason and Todd impart hard-won lessons about the importance of likable characters, owning mistakes, and maintaining integrity in Hollywood. Their openness provides a rare look inside the art and craft of great producing.Host: Kevin GoetzGuests: Todd Black and Jason BlumenthalProducer:  Kari CampanoWriters: Kevin Goetz, Darlene Hayman, & Kari CampanoFor more information about Todd Black and Jason Blumenthal:Escape Artists: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
45:41 10/4/23
Antoine Fuqua (Acclaimed Director & Producer) on his Extraordinary Path, Filmmaking, Audience Testing, & More
Send Kevin a Text MessageKevin is joined by acclaimed filmmaker, Antoine Fuqua.Antoine Fuqua, director and producer, is known for his work on the films Training Day, The Magnificent Seven, and The Equalizer.Kevin Goetz sits down with renowned Hollywood director Antoine Fuqua. They discuss Fuqua's extraordinary path from the tough streets of Pittsburgh to directing blockbusters and working with some of the greatest actors of our time. Fuqua opens up about his encounter with gun violence at age 15, which shaped his artistic style and pursuit of cinematic realism. He shares behind-the-scenes stories about working with Denzel Washington in Training Day, the value he gleans from test screenings, and his upcoming Michael Jackson biopic. Fuqua also provides insight into his intense focus on actors, self-criticism, and mission to keep evolving as a director who can capture the human condition under pressure.Childhood Shooting (2:26)Fuqua recalls being randomly shot at age 15 while running an errand in Pittsburgh. The traumatic event gave him a visceral sense of violence and mortality. He remembers the shooting like a vivid movie scene engraved in his mind.Acting Process (11:34)Fuqua explains his deep reverence for actors. Fuqua believes in giving actors space to use their own creative process and not interfering in their "magic."“In the Moment Filmmaking” with Denzel Washington (14:18)Fuqua shares a story from Training Day when he was so absorbed watching Denzel Washington and Ethan Hawke improvise in character that he forgot to call "cut." He stresses filmmakers must sometimes "get out of their own way" and just feel unscripted moments unfold.Test Screenings (16:48)The pair discuss test screenings, and Fuqua shares that even though he is tortured by the test screening process, he considers it a blessing. Fuqua discusses his love for the audience and how the feedback exposes blind spots and forces him to see the film through their eyes.Michael Jackson Biopic (21:56)Fuqua reveals details on his upcoming Michael Jackson biography produced by Graham King. He was drawn to the project by Jackson's global impact and complicated life. Fuqua aims to look beyond tabloid headlines to capture the man underneath.Men Under Pressure (27:24)Fuqua discusses men under pressure, a major theme in his filmmaking, and how he is drawn to telling stories about people making tough choices that test their morals and define their character. Tune in for a fascinating discussion that provides rare insight into the mindset of visionary director Antoine Fuqua. From his rough upbringing to directing actors like Denzel Washington, Ethan Hawke, Will Smith, and Jake Gyllenhaal, he explains how his background shaped his directorial style and gift for portraying the human condition. Host: Kevin GoetzGuest: Antoine FuquaProducer:  Kari CampanoWriters: Kevin Goetz, Darlene Hayman, & Kari CampanoFor more information about Antoine Fuqua:Instagram: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram:
34:58 9/20/23
Evgeny Afineevsky (Documentary Director & Producer) on Raising Awareness of Global Issues Through Film & Driving Positive Change
Send Kevin a Text MessageKevin is joined by Oscar and Emmy Nominated Director and Producer, Evgeny Afineevsky.Evgeny Afineevsky, Oscar-Nominated Documentary FilmmakerKevin Goetz is joined by acclaimed documentary filmmaker Evgeny Afineevsky. The pair discuss Afineevsky’s unlikely journey from childhood in the Soviet Union and Israel to becoming an Oscar-nominated director. Afineevsky shares behind-the-scenes stories about making powerful documentaries like Cries from Syria, Winter on Fire, which turned the world’s attention to the rising conflict in Ukraine, and Francesco, which offered him rare access to Pope Francis. He also provides insight into his filmmaking philosophy and drive to create documentaries that educate, inspire action, and work as tools for positive change in the world.From the former Soviet Union to Israel and an early mentor in Menahem Golan (01:41)Starting from his childhood fascination with filmmaking in the Soviet Union, Evgeny describes seeing rare foreign movies in Russia during the 1980s, like Gone with the Wind, that offered a glimpse outside the USSR. After moving to Israel, Afineevsky recounts meeting Menahem Golan and coming to Hollywood in the 1990s.Oscar nomination for Winter on Fire and meeting Volodymyr Zelenskyy (15:35)The pair discuss Evgeny’s transition to highly impactful documentaries like the Oscar-nominated Winter on Fire and how Afineevsky first met Volodymyr Zelenskyy in 2016, years before he became the president of Ukraine.Documentaries and PTSD (23:02)Afineevsky describes the risks he took to make his documentaries, and how the effects of making these films in war zones caused him to develop PTSD.A close relationship with Pope Francis (23:41)Afineevsky shares how he developed a close bond with Pope Francis and how he gained unprecedented access to him for the documentary Francesco. Afineevsky describes Francis becoming godfather to his son and their personal friendship.Making movies that matter (34:58)The pair discuss parenthood and how having a child motivated Afineevsky to make movies that can change the world.Upcoming projects (40:52)Afineevsky talks about his most recent documentary about Ukraine’s fight for freedom, Freedom on Fire. He also mentions potential upcoming projects, including one about Ukrainian children abducted by Russia.Tune in to hear this compelling interview with acclaimed documentary director Evgeny Afineevsky, which provides an intimate glimpse into his inspiring life journey, from gaining unprecedented access to Pope Francis for Francesco to making Oscar-nominated films like Winter on Fire. Afineevsky offers wisdom on documentary filmmaking and shares his vision for how movies can raise awareness of global issues to drive positive change in the world.Host: Kevin GoetzGuest: Evgeny AfineevskyProducer:  Kari CampanoWriters:  Kevin Goetz, Darlene Hayman and Kari CampanoFor more information about Evgeny Afineevsky:Wikipedia: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: :, Twitter, Instagram: @
43:20 9/7/23
Peter Bart (Legendary Studio Executive, Producer, & Journalist) on Shaping Modern Hollywood
Send Kevin a Text MessageKevin is joined by Hollywood journalist and studio executive, Peter Bart.Peter Bart, Journalist and Hollywood ExecutiveOver an influential career spanning over 50 years, Peter Bart has played a key role in shaping modern Hollywood. He began as a journalist at The New York Times before becoming a studio executive at Paramount in the late 1960s and 70s, overseeing movies like The Godfather, Rosemary’s Baby, and Chinatown. He later served as Editor-in-Chief of Variety for nearly 30 years. Today, Bart continues to be a prominent voice through his writing for Deadline. With his vast experience and perspective, Bart remains a living legend in the world of movies.Early career in journalism (05:16)Peter shares how he got his start in journalism by asking outrageous questions. The New York Times sent Bart to Hollywood to cover the rise of TV, but he was drawn to the fascinating economics of the movie business.Getting Into the Movie Business (08:15)Bart became friends with Bob Evans, who brought him to Paramount as head of production despite no film experience. They reinvented the studio by making artistic, character-driven films based on novels vs big-budget spectacles.Reinventing Hollywood (13:09)Bart bought rights to novels and quality scripts like The Godfather. He shares how he wanted to make it an art film, but its popularity pushed the studio to make it more commercial. Bart shares how he and Evans often made movies without studio oversight in order to take creative risks on movies like Rosemary’s Baby, Paper Moon, and Harold and Maude.Drama with Frank Sinatra (22:43)Peter shares a behind-the-scenes story from Rosemary’s Baby. Director Roman Polanski’s demanding style angered Frank Sinatra, husband of the film's star Mia Farrow. Returning to Journalism with Variety (27:01)Bart shares that after 18 years making films, he wanted to tell the story of Hollywood’s shifts - filmmaker power transitioning to dealmakers/businessmen running studios.The Future of Theatrical Films (43:09)Kevin and Peter discuss the value of the theatrical experience. As the way people watch movies is changing, Bart believes audience energy hugely enhances films. He shares how the new generation is losing out by only streaming at home.Tune in to hear Peter Bart share invaluable insights from his legendary career spanning studio executive leadership and entertainment. He provides a unique window into the reinvention of Hollywood in the 1960s and 70s, greenlighting seminal films like The Godfather. Peter makes an impassioned case for retaining the irreplaceable theatrical experience. With unmatched experience across epochs of the film industry, Peter's perspectives are a must-listen for any cinema fan.Host: Kevin GoetzGuests: Peter BartProducer:  Kari CampanoWriters: Kevin Goetz, Darlene Hayman, Kari CampanoFor more information about Peter Bart:Wikipedia: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360
47:20 8/16/23
David Madden (Emmy-Winning Producer and Studio Executive) on Filmmaking, Major Industry Shifts, and his Pioneering New Role
Send Kevin a Text MessageKevin is joined by David Madden, Emmy-winning producer and studio executive.David Madden, ProducerKevin Goetz is joined by acclaimed entertainment executive David Madden. David has had a fantastic career spanning over four decades in the film, television, and streaming industry. He's been on the front lines developing and overseeing some of the most acclaimed shows of our time. He has successfully produced movies like Runaway Bride, The Hand That Rocks the Cradle, and Save the Last Dance. As president of Fox Broadcasting and AMC Studios, David helped shepherd iconic series, including The Shield, The Walking Dead, Better Call Saul, and The Americans. Currently, David is head of global entertainment for Wattpad WEBTOON Studios, an innovative division of Wattpad WEBTOON built around discovering undiscovered writers and creators on its online storytelling platforms, then turning their work into movies, shows, and animated projects.Early Career at Fox (06:55)David talks about getting his start in the early 1980s as a script reader at Fox after months of unsuccessfully trying to get a job there. He learned the importance of giving constructive feedback on scripts rather than being snarky and dismissive.Rising Through the Ranks (13:53)Working his way up at Fox, David discusses collaborating with producer Robert Cort on films like Romancing the Stone. He gained insights into developing scripts and making movies more marketable. David shares his experience moving to Paramount as an executive in the mid-1980s, overseeing major box office hits like Fatal Attraction and The Untouchables.The Sopranos and Embracing Prestige Television (18:04)David explains having an "aha moment" watching The Sopranos, realizing television could offer the same depth and sophistication as feature films. This led him to pivot his career to focus on premium cable series.Hits Across Cable Networks (19:50)As an executive, David helped develop acclaimed and award-winning shows, including The Shield at FX, The Americans, The Walking Dead, and Better Call Saul.Running Programming (21:57)David discusses serving as President of Programming at both Fox Broadcasting and AMC Networks. At Fox, he oversaw the meteoric success of Empire.Wattpad WEBTOON Studios (27:32)David details his current role leading content for Wattpad WEBTOON Studios, which discovers creators on its online storytelling platforms and turns their IP into entertainment properties. David explains how Wattpad operates, with over 90 million users worldwide uploading hundreds of millions of stories.Tune in to hear David take us on a fascinating journey from his beginnings as a script reader to overseeing some of the most acclaimed shows on television. Join Kevin and David for insightful perspectives on the major shifts happening in the business, from the disappearance of mid-budget films to the explosion of streaming. His current pioneering role at Wattpad WEBTOON Studios shows how data and technology can empower new voices and transform how content is created. David’s passion for storytelling and nurturing talent shine through in everything he does, and his career is a masterclass in adapting to industry change.
42:20 8/2/23
John Davis (Prolific Producer & Entrepreneur) on Filmmaking, the Art of Negotiation, and Perseverance
Send Kevin a Text MessageKevin is joined by John Davis, prolific producer and founder of Davis Entertainment.John Davis, Producer, Entrepreneur, and Founder of Davis EntertainmentKevin Goetz is joined by John Davis, a renowned producer and the founder of Davis Entertainment. This powerhouse production company has left an indelible mark on the film and television industry. With an impressive list of credits to his name, Davis has consistently delivered captivating projects that have resonated with audiences worldwide. From high-octane action blockbusters like Predator, I, Robot, and The Man from U.N.C.L.E. to heartwarming family favorites like Dr. Dolittle and Garfield, Davis has demonstrated an exceptional range and an eye for engaging storytelling. In addition to his success in film, Davis has made significant contributions to television as an executive producer on critically acclaimed series such as The Blacklist and The Player. With Davis Entertainment as his platform, he continues to push boundaries, captivate audiences, and shape the future of storytelling in film and television.Entrepreneurship and John’s Secret Sauce (03:10)John discusses his love for entrepreneurship and how he sees producing movies as similar to starting a new company. John credits his success to having mass taste and understanding what audiences want to see.Giving Back (15:30)John and Kevin discuss the importance of giving back and how John and his wife have been passionate about providing scholarships and supporting educational institutions. Grumpy Old Men (21:28)John shares the determined process of getting this hit film made, including committing to produce another movie just to get Walter Matthau on board.Audience Reactions and Test Screenings (28:14)John and Kevin discuss the role of audience reactions in shaping a movie's success and share stories of screening experiences that made a significant impact, including how testing Jungle Cruise changed the movie.Waterworld: A Challenged Production (42:01)John discusses his involvement in the film Waterworld, addresses the controversy and difficulties it faced, and how he turned it into a positive.Personal Favorites (46:42)John reveals three movies that hold a special place in his heart and encapsulate his journey as a producer. He talks about the impact and significance of Dolomite, Predator, and Grumpy Old Men on his career and personal growth.Tune in for a candid conversation with renowned producer and entrepreneur John Davis as he shares captivating stories and valuable insights from his prolific career. Join us as we explore the art of negotiation, the power of perseverance, and the lessons learned from both successes and failures.Host: Kevin GoetzGuest: John DavisProducer:  Kari CampanoWriters: Kevin Goetz, Darlene Hayman, Kari CampanoFor more information about John Davis:Wikipedia: Entertainment: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, I
48:26 7/19/23
Cathy Schulman (Award Winning Producer) Discusses Filmmaking, the Audience Testing Process, and her Advocacy for Women in the Entertainment Industry
Send Kevin a Text MessageKevin is joined by Academy Award-winning producer and activist, Cathy Schulman.Cathy Schulman, ProducerCathy Schulman is a force to be reckoned with in the entertainment industry, using her platform to advocate for gender equality and empowering women. In this episode, Schulman opens up about her journey, sharing how her own experiences of sexism, harassment, and bullying ignited a deep passion for change. Cathy is committed to producing content that appeals to diverse audiences, particularly women and girls. The pair also discuss Cathy's Academy Award win for the film Crash and her experiences working on projects such as The Illusionist, Bad Moms, The Woman King, and Showtime’s The First Lady. A commitment to Diversity and Representation (03:17)Cathy Schulman discusses her advocacy for women in the entertainment industry, which stems from her personal experiences with sexism and harassment. Cathy shares what motivated her to become involved in organizations like Women in Film and ultimately establish her organization, ReFrame.Crash and the Academy Awards (08:50)Cathy shares what it was like to hear the name of her movie read at the Academy Awards. She talks about her prepared speech for the Oscars, which accidentally ended up being genocide statistics instead. Despite the unexpected turn, she spoke from the heart and thanked her husband and inspirations.Inspirations (12:39)Kevin asks Cathy about her primary inspiration in the film industry and Cathy talks about Barbara Boyle, the first woman to run a Hollywood studio and one of the founders of Women in Film.Audience Research and The Woman King (19:26)Cathy and Kevin discuss the audience testing process, and how it improved The Woman King. Cathy shares her view that pace, length, and clarity are the keys to the audience research process.Testing her upcoming project, The Idea of You (34:52)Cathy talks about her upcoming project, The Idea of You, starring Anne Hathaway. She shares some of the testing insights on the project.Representation and Women in Film (44:46)Cathy discusses the organization Women in Film, and the research that she has done to advance representation in the film industry. She focuses on the economics of representation and catering to a diverse audience.Tune in to hear Cathy and Kevin discuss the importance of listening to the audience, the challenges of filmmaking, Cathy's involvement with Women in Film, and her project, ReFrame, aimed at creating systemic change in the industry. Through her advocacy, she has emerged as a true champion for gender equality, inspiring others to challenge the status quo and rewrite the narrative, creating a future where every woman's voice is heard and valued.Host: Kevin GoetzGuest: Cathy SchulmanProducer:  Kari CampanoFor more information about Cathy Schulman:IMDB: in Film: Entertainment: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
50:55 7/6/23
Will Packer (Film & Television Producer) Discusses his Career, Making Movies that Resonate with Audiences, and More!
Send Kevin a Text MessageKevin is joined by Will Packer, acclaimed filmmaker and founder of Will Packer Productions.Will Packer, ProducerKevin Goetz is joined by industry trailblazer, Will Packer. A film and two-time Emmy-nominated producer, Packer is a mastermind when it comes to captivating audiences with stories that resonate across cultural boundaries. From his early days as a student filmmaker at Florida A&M University to the powerhouse behind hits like Think Like a Man, Girls Trip, and Straight Outta Compton, Will Packer has devoted his career to making movies that resonate with the audience. With an unyielding dedication to diversity and inclusivity, he has opened doors for underrepresented voices in the industry.Beverly Hills Cop and Packer’s early influences (07:15)Packer fondly recalls the impact of watching movies as a child and how they served as an escape and source of inspiration. He cites Beverly Hills Cop as a significant movie that made him realize the power of representation and humor, featuring a charismatic black lead who became a hero on screen.From an engineer to a DIY filmmaker (08:11)Will explains that his analytical mindset, combined with his creative inclinations, gives him a unique perspective. Packer shares the story of his persistence in securing a screening for his first film,Chocolate City, where the film garnered an enthusiastic response from the audience. The movie resonated with viewers portraying a world they could relate to.Creating inclusive movies with universal themes (11:21)Packer discusses how movies in the past were often exclusive, designed for specific audiences, but his aim is to create inclusive films with universal themes, featuring black characters but accessible to all.Diversity leads to success (28:57)Will and Kevin emphasize the value of diversity in the business world, stating that having more voices in the room leads to increased success. The pair agree that a creative industry thrives when there is a variety of perspectives and experiences represented.Creating content that people love (34:40)Kevin and Will discuss the importance of creating movies and media that people "love", not just "like". In this oversaturated media market, he focuses on creating movies that people are passionate about and will rush to tell their friends about. Producing the Oscars and the “slap heard ‘round the world” (37:42)Will talks about his experience producing the 2022 Academy Awards, a production that earned him an Emmy nomination. Will goes into the challenges of producing the Oscars, and how Chris Rock saved the show.Tune in to hear Will Packer's journey in the industry, starting from his early influences and his passion for storytelling, to his contributions to the entertainment industry and his commitment to championing underrepresented voices. Host: Kevin GoetzGuests: Will PackerProducer:  Kari CampanoFor more information about Will Packer:Website: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked I
49:02 6/21/23
Marty Bowen & Wyck Godfrey (Powerhouse Producing Duo) Discuss Filmmaking, their Partnership Success, & More
Send Kevin a Text MessageKevin is joined by Marty Bowen and Wyck Godfrey, powerhouse producers and founders of Temple Hill Entertainment.Marty Bowen, ProducerWyck Godfrey, Producer and Former Studio HeadKevin Goetz is joined by two exceptional guests who have produced some of the most popular entertainment of recent years.  Marty Bowen and Wyck Godfrey are the dynamic duo behind Temple Hill Entertainment. With a list of credits that includes blockbuster franchises like The Twilight Saga and The Maze Runner Trilogy, as well as critically acclaimed films like The Fault in Our Stars and First Man, these two industry powerhouses have left an indelible mark on the entertainment landscape. Their collaboration has yielded television hits such as FX's Dave, ABC's Revenge, and Hulu's Love, Victor. Marty and Wyck’s background and early careers (3:12)Wyck discusses his start in the film industry as an intern at New Line Cinema, his journey to becoming an executive, and his first project, National Lampoon's Spring Break. Marty talks about growing up in a small town in Texas, his international experiences, and the moment he decided to pursue a career in the movie business after watching Dances with Wolves.Roommates and the beginning of a partnership (7:19)Marty and Wyck reminisce about their early days as roommates, the excitement of pursuing their dreams in Hollywood, and the formation of their enduring partnership.A surprising screening of The Fault in Our Stars (14:49)Kevin recounts the surprisingly popular screening of The Fault in Our Stars. Godfrey shares how he tracked down John Green at a book signing, and how their shared love for Liverpool football led to their collaboration.Running a studio (22:31)Wyck shares his experience transitioning from being a producer to running the studio. He talks about the moment Jim Gianopulos offered him the opportunity and how he felt the need for a change. Marty Bowen reflects on Wyck's decision and compares it to his own transition from an agent to a producer.Lessons from Paramount (24:48)Kevin asks Wyck to share how his experience at Paramount helped the partnership when he returned to Temple Hill Entertainment. The discussion turns to the marketing of Smile and how the studio experience drove the distribution decisions.Superpowers (35:39)Kevin asks Marty and Wyck to discuss the other’s superpower, and what follows is an insightful discussion of the production partnership, and why it has been so successful.Tune in to hear Marty and Wyck discuss their partnership, their journey in the film industry, and their experiences working on various projects. The podcast episode also highlights their first projects, their partnership chemistry, and their mutual respect for each other's talents.Host: Kevin GoetzGuests: Marty Bowen and Wyck GodfreyProducer:  Kari CampanoFor more information about Wyck Godfrey and Marty Bowen:Temple Hill Entertainment: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI
40:49 6/7/23
Jim Gianopulos (Former Studio Chairman/CEO) on Making Successful Movies, Greenlighting Projects, & More!
Send Kevin a Text MessageKevin is joined by Jim Gianopulos, former studio head of 20th Century Fox and Paramount Pictures.Jim Gianopulos, Studio HeadJim Gianopulos is a highly influential executive in the entertainment industry, known for his visionary leadership. With a career spanning decades, he has made significant contributions to film and television, overseeing major blockbusters such as Titanic, Avatar, and more recently, Maverick: Top Gun. Under Jim’s leadership at Paramount Pictures, he took a studio that was at an operating loss of nearly $500 million a year and built it into a significantly profitable studio. Gianopulos is celebrated for his exceptional creative instincts, strategic acumen, and unwavering dedication to storytelling, making him one of the most influential figures in modern cinema.Influential filmmakers and the privilege of running a studio (10:42)Jim talks about his early influencers in the film industry such as Martin Scorsese and John Cassavetes, his Greek heritage, and the privilege of running a studio.Searchlight's Marketing Strategy (20:57)Jim and Kevin talk about Searchlight's brilliant marketing strategy, and how they took creative risks on movies like Slumdog Millionaire.Ice Age (27:02)Jim shares a story about the almost missed opportunity with Ice Age, the decision to keep it, and the success of the franchise.Avatar's Budget (30:12)Jim talks about the challenges of greenlighting Avatar due to its expensive budget and new technology. He shares what it was like to work with James Cameron on the blockbuster film.Castaway's Ending (34:50)Jim discusses the audience screening of Castaway  and how audience reaction led to a change in the film’s ending that was crucial to its success.Testing Movies with Audience Feedback (39:28)Jim and Kevin discuss the importance of testing movies with audience feedback and how it helps to serve the audience better.The Release of Top Gun: Maverick (45:12)Jim talks about the pressure and decision-making process behind the release of the movie Maverick during the COVID-19 pandemic.The Changing Entertainment Landscape and the Green-Lighting Process (48:23)Jim discusses his thoughts on the future of movie theaters and why he believes they will always exist. The conversation turns to the flexibility of film distribution and how movies can be moved between theatrical releases and streaming platforms.Tune in to hear Kevin and Jim discuss Jim’s career in the movie industry and his guiding principles for making successful movies. Throughout the conversation, Jim stresses the importance of making bold decisions and taking calculated risks. The pair discuss the importance of audience feedback and testing in making successful movies, as well as the challenges and opportunities facing the movie industry in the current landscape.Host: Kevin GoetzGuest: Jim GianopulosProducer:  Kari CampanoFor more information about Jim Gianopulos:Wikipedia: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Eng
50:59 5/18/23
Mark Gordon (Film & Television Producer) on Filmmaking, Getting into Television, and More!
Send Kevin a Text MessageKevin is joined by Mark Gordon, film and television producer, Academy Award nominee, and Golden Globe winner.Mark Gordon, ProducerMark Gordon, a visionary producer and executive in the entertainment industry, boasts an impressive array of career highlights. From producing critically acclaimed dramas to commercially successful films, his portfolio is a testament to his creative prowess. Notable highlights include producing groundbreaking television series like Grey's Anatomy and Criminal Minds, as well as blockbusters such as Saving Private Ryan and Speed. With a knack for identifying compelling projects and pushing boundaries, Gordon has solidified his status as a true trailblazer. His exceptional talent and creative vision have been recognized with industry honors including Emmy Awards, BAFTA Awards, PGA Awards, and an Acadamy Award nomination.Early beginnings and challenges (8:24)Mark Gordon talks about his decision to go to film school and focus on producing, despite the fact that film schools were primarily for aspiring directors and writers. Mark Gordon talks about his early struggles in the entertainment industry and how he picked himself up after feeling like a failure.Swing Kids and the making of Speed (15:50)Kevin and Mark talk about the making of the movie Swing Kids, the background of the movie, and the cast. Mark goes on to discuss the development and production of the movie Speed, including how it was almost made at Paramount, the surprising audience test screening, and the unexpected success it had at the box office.Saving Private Ryan and the challenges of screenwriting(24:08)Mark discusses how he got involved in producing the movie Saving Private Ryan, including the process of developing the story with Bob Rodat and pitching it to studios. Mark shares the story of keeping the involvement of Steven Spielberg a secret from the studio.Transitioning to television and Grey’s Anatomy (31:09)Mark discusses his transition from producing movies to producing television, including his first project with Shonda Rhimes. Mark Gordon talks about his early creative relationship with Shonda Rhimes and his involvement with Grey's Anatomy, including casting decisions and the editing process. Mark shares his philosophy on producing and how sometimes the best thing a producer can do is get out of the way.Full circle (40:25)Mark addresses his decision to leave Hollywood for New York and London. Kevin and Mark talk about their mutual background and love for New York, and Mark’s current project, The Life of Pi on Broadway.Tune in to hear Kevin and Mark and their fascinating conversation about producing film and television.  Host: Kevin GoetzGuest: Mark GordonProducer:  Kari CampanoFor more information about Mark Gordon:IMDB: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
46:41 5/3/23
Ellen Goldsmith-Vein (Film/TV Producer, Manager, & Executive) on Breaking Into the Business, Producing, & More
Send Kevin a Text MessageKevin is joined by Ellen Goldsmith-Vein, founder and CEO of Gotham Group, a management and production company.Ellen Goldsmith-Vein, Gotham Group CEO, ProducerEllen Goldsmith-Vein is a business woman and producer, widely recognized for her prolific work as the founder and CEO of Gotham Group, a leading management company in the entertainment industry. In addition to her successful career in management, Ellen is a notable philanthropist and political fundraiser, dedicating her time and resources to various charitable causes. With an impressive portfolio spanning both television and film, Ellen has produced blockbuster hits such as The Maze Runner film series, which grossed over 1 billion dollars at the box office worldwide. She has also produced critically acclaimed films such as Star Girl and its sequel Hollywood Star Girl, Wendell and Wild, Abduction, My Best Friend's Exorcism, and The Spiderwick Chronicles. Ellen's work has earned her several accolades, including an Emmy award nomination in 2008 for her contributions to the popular television series, Creature Comforts.Ellen's background and starting Gotham Group (3:00)Ellen talks about being the first woman to own the size of management company that she does. She discusses how she started Gotham Group 30 years ago and how she went from a career in banking to the entertainment industry.Ellen's transition to representation (8:10)Ellen talks about her desire to be on the same side of the table as the talent and how she transitioned to the representation business.Finding White Space(14:15)Ellen discusses the importance of finding white space in the industry and how focusing on the animation space helped Gotham Group become successful.Producing a $125 million movie (17:53)Ellen talks about her experience producing The Spiderwick Chronicles and the challenges of being a producer.Social activism (26:39)Kevin and Ellen discuss Ellen and her husband Jon Vein’s involvement in social activism and their efforts to make a positive impact through their work in the entertainment industry.Challenges of being a woman in a male-dominated industry (37:10)Ellen talks about the difficulties of being a woman in the entertainment industry and how she had to work hard to be taken seriously. Providing opportunities and advice for young women (38:34)Ellen discusses the importance of providing opportunities for young women in the entertainment industry and how she tries to help them get their foot in the door. Ellen gives advice to young women to focus on their own work and not worry about what others are doing to create success for themselves.Tune in to hear Kevin and Ellen discuss Ellen's career path, her experience as a producer, her political activism, and the challenges of being a woman in a male-dominated industry.Host: Kevin GoetzGuest: Ellen Goldsmith-VeinProducer:  Kari CampanoFor more information about Ellen Goldsmith-Vein:The Gotham Group: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz
41:06 4/19/23
Martha Coolidge (Award Winning Film & Television Director) on Filmmaking and Movie Research
Send Kevin a Text MessageKevin is joined by Martha Coolidge, a celebrated American film director known for her groundbreaking work in the film industry.Martha Coolidge, DirectorCoolidge has directed a wide range of films over the course of her career, including the iconic 1983 teen comedy Valley Girl, the critically acclaimed drama Rambling Rose, and the romantic comedy Introducing Dorothy Dandridge. She has received numerous awards and accolades for her work, including the Women in Film Crystal Award. She has served as the president of the Directors Guild of America, making her one of the most influential women in Hollywood. Throughout her career, Coolidge has been a trailblazer for women in the film industry, inspiring a new generation of filmmakers with her innovative storytelling approach and commitment to diversity and inclusivity.An Actor’s Director (4:05)Martha has the reputation of being an actor’s director. Having worked with such names as Nicolas Cage, Val Kilmer, Halle Berry, Laura Dern, and Robert Duvall, Martha shares her directing process and how her goal is to figure out what an actor needs to be relaxed.Early career and turning trauma into a documentary (6:28)Martha talks about her early directing experience at the Rhode Island School of Design. She discusses her early years as a documentary filmmaker. “Gag me with a spoon.” On self-producing Valley Girl(11:28)Kevin asks Martha about her first job in Hollywood, and Martha talks about financing Valley Girl, shooting it in New York, and capturing the idiosyncratic voice of the movement. Martha shares how Brian Grazer saw Valley Girl, liked it, and how that led to her directing Real Genius starring Val Kilmer.The screening process and being a literal nervous wreck (13:19)The test screening process tends to make filmmakers nervous. Martha shares her experience with the audience preview of Valley Girl and how they pulled people in off the street to preview the film.Love for directing and making a movie several times (19:12)Kevin asks Martha about her favorite part of filmmaking. Martha talks about her love of directing and her special relationship with actors. She also shares her passion for post-production and how you make the movie several times in post.First woman president of the Director’s Guild of America (28:45)Coolridge was named the first woman president of the Director’s Guild of America. She talks about how some were not ready for a woman president, but most welcomed the diversity. Kevin and Martha discuss women in filmmaking and the underrepresentation of female directors. Host: Kevin GoetzGuest: Martha CoolidgeProducer:  Kari CampanoFor more information about Martha Coolidge:IMDB: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
44:08 4/5/23
Jonathan Glickman (Veteran Studio Executive and Producer) on Developing Films, Audiences, Streaming, and More
Send Kevin a Text MessageKevin is joined by highly accomplished film and television producer and former studio executive, Jonathan Glickman. Jonathan Glickman, Producer and Former Studio ExecutiveWith over two decades of experience in the entertainment industry, he has established himself as a creative force and a visionary producer with a keen eye for identifying and developing successful projects. As president of the MGM Motion Picture Group, Glickman guided a bankrupt company into a thriving studio. During his tenure, he oversaw production on Skyfall and Spectre, the two highest-grossing installments of the James Bond franchise, as well as No Time to Die, Daniel Craig’s final outing in the series. Other highlights of his tenure include overseeing the production of the Rocky spinoff Creed and Creed 2 and the 2019 animated hit The Addams Family. After his tenure at MGM, Glickman founded Panoramic Media. His productions include Creed 3 and the Golden Globe-nominated tv series Wednesday, which recently became the second most-watched show in Netflix’s history.Important lessons from growing up in a political family (3:42)Jonathan grew up in Kansas, where his father was a congressman, and he learned an important political lesson that carried over to his career in entertainment, the public is always right. Kevin and Jonathan discuss the intersection of entertainment and politics. “All that matters are beginnings and endings and in the end, the beginning doesn't matter”(10:19)Kevin and Jonathan discuss the importance of a good ending and leaving the audience satisfied. Jonathan emphasized how everything should lead up to that ending in order to have people buzzing about the movie as they leave the theater.The elevator pitch (12:47)Jonathan discusses how he landed his first internship at Caravan Pictures by cornering Joe Roth, the head of Caravan, in an elevator and asking him for the internship. The pair discuss Jonathan’s rise at Caravan, how, as an intern, he pitched the idea for a Jerky Boys movie followed by While You Were Sleeping. Four years later, Jonathan became head of the studio.The Creed Bake-Off (31:53)The pair discuss the film Creed and how screening two different endings led to the decision to have Adonis Creed lose at the end of the first film. Jonathan relates that the film was shot with two endings which were shown to test audiences. Both endings tested well, but one tested higher. He also shares a story of what happened when Sylvester Stallone joined the Creed focus group.Marketing and the streaming platforms (41:38)With the success of Wednesday, Kevin and Jonathan turn the discussion to streaming platforms and marketing. Wednesday as the main character (45:43)Glickman talks about The Addams Family and why he wanted to focus on Wednesday as the main character for the Netflix series.Host: Kevin GoetzGuest: Jonathan GlickmanProducer:  Kari CampanoFor more information about Jonathan's upcoming projects:Website: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter, Instagram: @Kevi
51:09 3/16/23
Nancy Kirhoffer (Post Production Supervisor & Producer) on Filmmaking, Post, & Test Screenings
Send Kevin a Text MessageKevin is joined by Nancy Kirhoffer, a highly experienced post-production supervisor, to delve into the intricacies of successfully bringing movies to completion.Nancy Kirhoffer, Post-Production SupervisorToday we have the pleasure of speaking with Nancy Kirhoffer, a distinguished post-production specialist with over 150 films to her name. With a remarkable career spanning indie films to blockbuster hits, Nancy has gained a wealth of knowledge and experience in the art of bringing movies to completion. In this episode, Nancy shares her insights on the intricacies of post-production, the challenges and rewards of audience test screenings, and the secrets to delivering a successful final product. What is the role of a post-production supervisor/producer? (3:04)Kevin and Nancy discuss the role of a post-production producer and the difference between a post-production producer and a post-production supervisor and how her role has changed over time.How Nancy got her start by working with one of her idols (7:30)Nancy recounts getting her start in Hollywood, crashing film classes, and how she went from a PA to working as an assistant with one of her idols, Mary Lambert.Guiding first-time filmmakers through the screening process (16:07)Nancy has done a lot of work with independent filmmakers and first-time directors. Kevin asks Nancy what it is like walking a first-time director through the screening process. Nancy discusses the importance of getting out of the editing room and into a theater to see how the movie plays on the big screen, and in front of an audience.Screening surprises and Neighbors 2 (20:35)Kevin asks Nancy about the biggest surprise she has seen at an audience test screening. Nancy talks about the screening for Neighbors 2 and the changes that had to be made to improve the testing scores.Walking Olivia Wilde through her first test screening (22:54)Nancy shares a story about the first audience screening for the movie Booksmart and walking first-time director Olivia Wilde through the screening process.Working with Screen Engine/ASI and what sets them apart (28:19)Nancy talks about working with Kevin’s company, Screen Engine/ASI, and how the moderators at Screen Engine have a real and genuine love of movies. The pair discuss some of the intricacies of audience screen testing, and how the moderator’s enthusiasm for movies can add authenticity to the screening process.The most important questions asked at a screen test (32:18)Kevin asks Nancy about moderator questions during a focus group. Kevin and Nancy both share the questions that they find to be the most useful to the filmmakers. Advice for anyone wanting to go into the field of post-production (37:21)Nancy discusses the role of post-production, and the skill set required to be a good post-production supervisor. She talks about money and time and being able to manage both while keeping a project on track.Host: Kevin GoetzGuest: Nancy KirhofferProducer:  Kari CampanoFor more information about Nancy Kirhoffer:LinkedIn: more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book:, Twitter
47:02 3/1/23