Show cover of The Marketing Mentor Podcast

The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.

Tracks

455: LinkedIn Strategy & Roadmap with Austin Church
Should you add a note when you invite someone to connect on LinkedIn? I’ve always said yes, but today’s guest, writer and coach, Austin Church, shared a strategy he’s tested that’s a little different. Did it work? Listen in and you’ll find out. He also shared his 1X, 5X 10X LinkedIn content strategy and much, much more. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
29:21 09/23/2022
454: Hourly Rate Debate at the Creative Freelance Summit (9/14-15/22)
Most freelancers use hourly rates for all the wrong reasons. In today’s episode, I started the debate about hourly rates with Jamie Saunders and Karen Larson of Clear Brand Strategy in this preview from HOW Design’s 2nd Annual Creative Freelance Summit on September 14-15, Details and registration at HOWdesignlive.com. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. Mentor.
27:38 09/07/2022
453: How to properly value your time with Doug Dolan
If you’ve ever spent too much time on a proposal, this episode is for you. I talked with communications strategist and writer, Doug Dolan, who shared his strategies for how to properly value your time and make sure you capture it in a proposed scope of work so you actually get paid for it. Plus, what to say when a client balks at an initial quote or increase. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
40:19 09/02/2022
452: End of month anti-freak out protocol with Austin Church
Here’s the scene: it’s the end of the month and you aren’t even close to your goals. What to do? In today’s episode, I’m talking with writer and coach, Austin Church, who shared his 7-step freak out protocol and much, much more. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
26:13 08/19/2022
451: Where are they now? with Alan Seiden
In the next episode in this “Where are they now?” series, I looked back with programmer, Alan Seiden, who explains how he used an advanced content marketing strategy to go from reluctant solopreneur to now sought-after speaker and founder of The Seiden Group, a small technical firm. So if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
29:43 08/05/2022
450: How to make a post go viral with Wendy Jacobson
If you’ve ever wondered what makes a piece of content go viral, today’s episode is for you. I’m talking to b2b content and case study copywriter, Wendy Jacobson, about what happened when her post went viral on LinkedIn. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
22:36 07/22/2022
449: Chutzpah trumps confidence with “The Chutzpah Guy”
If you need confidence, this episode is for you. Mason Harris (a.k.a. The Chutzpah Guy and author of “The Chutzpah Advantage”) shares his ideas about how (and why), especially for the self employed, chutzpah is more important than confidence. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
28:10 07/08/2022
448: Birthday Sale & How to alleviate neck pain with Andrea Brody
If your neck hurts from too much sitting at the computer, this episode is for you. I talked with Andrea Brody, a former graphic designer who is now a Pilates instructor who helps creatives relieve the pain she knows all too well. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
24:22 06/24/2022
447: How one copywriter used LinkedIn to reach his financial goal
If you’re not sure how to use LinkedIn to get the clients you want, this episode is for you. Vivek Shankar, a copywriter focused on fintech (financial technology) shares the not-so-secret strategy he used to reach his ambitious financial goal, while traveling the world to boot! And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
27:27 06/03/2022
446: How to use empathy as a marketing tool with Melanie the Marketer
If you are an empathetic person, this episode is for you. Melanie the Marketer shares her ideas about how empathy allows her to put herself into anyone’s shoes in any industry, especially her clients’ customers, which can also eliminate the need for a niche. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
39:11 05/20/2022
HOW BONUS EPISODE #2 Creatives thinking like Breadwinners
In this special bonus episode with Jennifer Barrett, Head of Content for Fidelity, financial journalist and author of “Think Like a Breadwinner,” and Lisa Mullis, a veteran copywriter and designer, we laid the foundation for the Fireside Chat that Jenn and Lisa will have in real time at HOW Design live in Boston, on Monday May 23. They’ll share more secrets about how designers can earn more money, invest wisely and build lifelong wealth in Boston, May 22-24. Details at https://howdesignlive.com/
31:25 05/13/2022
445: Where are they now? With Ilena Finocchi
In this new episode in the “Where are they now?” series, I reminisced with multi-disciplinary artist, Ilena Finocchi, originally featured in 2001 in my first book, Self Promotion Online. She shares her most effective marketing tools and, more important, the attitude that’s allowed her to avoid the “starving artist” syndrome. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
27:03 05/06/2022
HOW BONUS EPISODE #1 Presenting Yourself with Confidence
In this episode with Communications Coach, Eleanor Handley and Show Director of HOW Design, Amy Conover, we talk practical strategies for presenting yourself with confidence, whether one-on-one, in front of a group or in an interview with a client or for a new job. This is part of a short series highlighting speakers at HOW Design Live in Boston, May 22-24. Details at https://howdesignlive.com/
32:08 04/29/2022
444: How to use HARO to get PR with Donna Jones
If you want to use content marketing to position yourself as an expert OR if you’re a copywriter who’s not quite ready to put yourself out there, this episode is for you. Donna Jones explains how the PR tool, HARO, can help in both situations. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
30:06 04/22/2022
443: The new “what’s new” on LinkedIn with Beth Granger
Are you having trouble keeping track of all the new features on LinkedIn? Not sure which ones to take advantage of? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
29:28 04/08/2022
442: How to grow a creative business with Sarah Durham
If you’re a "passionate practitioner" with the “good” problem of too much work, this episode is for you. Today’s guest, Sarah Durham, founder of Big Duck, has recently reinvented herself as a coach for “accidental entrepreneurs,” and shares insights into growing a creative business and so much more. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
33:04 03/25/2022
441: Your email newsletter on LinkedIn? with Michael Katz
If you struggle with your email newsletter, this episode is for you. I talked with the very funny Michael Katz, a marketing consultant who specializes in email newsletters for professional services providers, all about Linkedin’s new newsletter feature and the perennial question (from writers and non writers alike): what the heck should you write about? If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
35:42 03/11/2022
440: Stop writing proposals that go nowhere with Mary Maru
If you’re sick of writing proposals that go nowhere, for prospects who seem really excited, then crickets, this episode is for you. Web designer, Mary Maru explains how she uses her qualifying process as “a gate and a magnet,” a way to keep out the prospects who aren’t a good fit, while attracting the ones who are. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 
25:30 02/25/2022
439: How (exactly) to do outreach that works with Chris Haviland
If you can’t bring yourself to reach out to strangers, even though you know it’s the best way to get the best clients, this episode is for you. In this conversation, Chris Haviland, a scientist and copywriter, outlines in detail the 4-step campaign she’s using to fill her pipeline with clients and projects she loves. So if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
28:30 02/06/2022
438: Fake feelings or real emotions? with Kelly Campbell
If your emotions are a bit out of control, this episode is for you. By popular demand, it’s Part 3 of my conversation with Kelly Campbell, Conscious Leadership Coach for agency owners and host of the Thrive podcast. We picked up the conversation about what I call “fake feelings.” I even gave an example of my own. So if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
26:38 02/04/2022
437: How to make the right decisions with Kelly Campbell
How do you know when to trust yourself and what are the right decisions for your business? That’s just one of many topics covered in Part 2 of my conversation with Kelly Campbell, Conscious Leadership Coach for agency owners and host of the Thrive podcast. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
26:46 01/21/2022
436: Money Tips for the New Year with Farnoosh Torabi
If you want to be in a stronger financial position at the end of this year, today’s episode with Farnoosh Torabi, best selling author and host of the acclaimed So Money podcast, is for you. We talked about how to harness the balance between financial stability and financial freedom, no matter where you are in your career. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
38:21 01/07/2022
435: A wish for you for the new year with Ilise Benun
In this short solo episode, I share a few thoughts inspired by a book I’m loving lately, Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman. It’s both deep and practical at the same time, my favorite combination. Enjoy and I’ll be back with much more in the new year. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
03:44 12/31/2021
434: Where are they now? with Sharon Bending
In this first episode in a new series, I looked back with designer, Sharon Bending, who shares how she put her marketing machine in place, grew her business and is now, after 18 years, going "in house" for a brand new chapter of her career. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
24:17 12/24/2021
433: How (and Why) to Unfollow Your Passion with Terri Trespicio
In my new chat with Terri Trespicio, we tackled confidence and chutzpah, perfectionism and impostor syndrome, practicing in public and a really interesting new idea about “disappearing into the message” (especially useful for introverts). It’s all rooted in Terri’s brand new book, Unfollow Your Passion: how to create a life that matters to you, which you can pre-order at unfollowyourpassion.com. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
46:47 12/10/2021
432: If you need accountability... with Nancy Ruzow
If you need to be held accountable to achieve your business goals, this episode is for you. I chatted with Nancy Ruzow of Ruzow Graphics, a designer who also runs The Creatives Roundtable, an accountability group that is having a Black Friday Sale. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
22:45 11/24/2021
431: Should your business make you happy? with Kelly Campbell
Is your business making you happy? And if not, what should you do? That’s where I started the conversation with Kelly Campbell, host of the Thrive podcast. She shared her own evolution from agency owner to Conscious Leadership Coach for agency owners -- and so much more in Part 1 of our conversation. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
24:10 11/12/2021
430: Networking vs. “Connecting” with Susan McPherson
Hate networking? Then this episode is for you. I talked with Susan McPherson, author of “The Lost Art of Connecting,” about the difference between networking and connecting, plus how to approach this essential skill as an introvert. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
22:11 10/29/2021
429: When to Stop Marketing with Melanie the Marketer
How do you know how much marketing is enough? Too much? Not enough? There’s no foolproof formula but with time you will discover it for yourself. In this wide-ranging chat, Melanie the Marketer shared her “formula,” plus how she uses her hourly rate to ensure profitability. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 
39:54 10/15/2021
428: “Creator” mode and More on LinkedIn with Beth Granger
Are you overwhelmed by all the things you can do on LinkedIn? Not sure what the heck “Creator” mode is? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.  
26:23 10/01/2021