Show cover of The Marketing Mentor Podcast

The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.

Tracks

501: The Throughline in 3 Creative Careers with Loren Sherman (Part 1)
On the day he sold his 23 year old contract furniture business, I talked with my good friend, Loren Sherman, inventor turned therapy dog handler, about, among other things, what he’d learned in the laboratory that was his business. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
24:09 5/24/24
500: One Creative Pro’s Take on AI with Deborah Brozina
AI is changing our world and everyone has a different perspective on how. Today’s episode, featuring Deborah Brozina, an Emmy-nominated filmmaker who runs Making Change Productions, is the first in a new series of conversations with creative professionals who share their take on AI. If you are curious about how to use AI to find the best clients, join my free webinar on Wed. May 29 at 12-1 PM ET, Potential Clients on Tap with AI. Sign up here: https://bit.ly/ontap111
35:27 5/10/24
499: The Power of a Perfectly Timed Email
If you’re hanging by a thread in your business, this episode is for you. In it, I share a message I received from a client who followed her instinct and sent a perfectly-timed 3 sentence email to a past client, which led to a steady flow of work. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
06:32 4/26/24
498: Case Studies for Creative Professionals with Casey Hibbard
One of the most effective but underutilized marketing tools for creative professionals is the case study. Casey Hibbard, who calls herself a success story specialist, joined to share her expertise. So if you’ve been thinking of doing some case studies to promote your own creative services, this episode is for you. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
30:35 4/12/24
497: Six tips to handle scope creep (from my dog, Fanny)
If you struggle with scope creep, this solo episode is for you. Today I bring you 6 of my tips to handle scope creep, plus a cameo from Pi, my current favorite AI. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.      
15:47 3/31/24
496: Best Business Models for Creative Professionals with Jessica Abel
Does your business model allow you to make the living you need to live the life you want? In this super interesting conversation with fellow business coach for creatives, Jessica Abel, we discussed 3 different business models for creative professionals. Which one is yours? If you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
36:38 3/15/24
495: AI & Linkedin Newsletters with Michael Katz
How will AI affect your content marketing, especially your newsletter? That’s just one of the questions we answered in today’s episode with one of my favorite (and funniest) guests, Michael Katz, whose business is writing newsletters for professional service providers. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
37:16 3/1/24
494: Who to Trust When You’re Self Employed with Jenny Blake
Who do you trust when you’re in business for yourself? How do you know whom to trust? Not to mention trusting the market – but how exactly? That was the main topic in my latest crossover episode with Jenny Blake, author of Free Time, host of the Free Time Podcast, and one of my favorite conversation partners. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
50:24 2/16/24
493: Antidote to Impostor Syndrome with Ben Callahan
If you’re looking for an antidote to impostor syndrome, this episode is for you. I talked with agency owner, Ben Callahan, about, among many topics, a new way to think about content marketing that removes the fear and pressure. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
32:59 2/2/24
492: The Price of Price Blurting with Ilise Benun
If you’ve ever blurted out a price, agreed to a deadline you knew wasn’t realistic or, worse, volunteered to deliver a project faster than humanly possible, just to please your client – this new solo episode is for you. These 3 quick tips will save you from yourself! And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
08:03 1/19/24
491: How to Build a Business You Can Depend On
If you want to build a business you can depend on, this episode is for you. In it, I reveal my “3 secrets” to show you how to be consistent with your marketing, why you don't need willpower to be consistent, and how to stay top of mind to your ideal clients without pestering them. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
19:00 1/5/24
490: My Journey to Entrepreneurship with Ilise & Jake Benun
My young nephew, Jake Benun, recently invited me to be a guest on his podcast, Humanizing Success. He’s trying to figure out what to do with his life so he’s using his podcast to interview people he knows about their definition of success and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
47:15 12/22/23
489: AI + Emotional Intelligence with Nick Usborne (Part 2)
In Part 2 of my conversation with early adopter and renowned copywriter, Nick Usborne, we focused on how to combine AI and EI (emotional intelligence) to build strong relationships with prospects and clients. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
37:51 12/8/23
488: AI + Emotional Intelligence with Nick Usborne (Part 1)
If you’re wondering how to use AI in your marketing, this episode is for you. I talked with early adopter and renowned copywriter, Nick Usborne, about how he’s using AI to make his content marketing quicker, easier and less painful. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
39:52 12/1/23
487: One year of marketing with Florian Schleicher
How does a marketer use the Simplest Marketing Plan? In today’s episode, Florian Schleicher, a Marketing Advisor & Strategist, shares how he has used the 3 simplest tools – content marketing, strategic networking and targeted outreach – to achieve more growth than he imagined possible in less than a year. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
36:28 11/17/23
486: SEO for Creative Professionals with Meg Casebolt
In this chat with Meg Casebolt, SEO strategist, podcaster and author of the new book, Social Slowdown, we identified how SEO should fit into your marketing strategy and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
37:47 10/27/23
485: Stories about fears about money with Farnoosh Torabi (Bonus)
Today’s “bonus” episode is from a live interview with financial expert and podcaster, Farnoosh Torabi, host of the So Money Podcast, whose brand new book is out. Listen, then go buy A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
59:36 10/10/23
484: How Exactly to Listen to the Market with Ilise Benun
Here’s a rare solo episode in which Ilise Benun answers a question that comes up over and over, “how exactly do you listen to the market” and then shares 6 different things to listen for when you’re listening to the market. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
10:15 10/6/23
483: A Comedian’s Formula for Your Perfect Pitch with Jenn Lederer
If your mind goes blank when someone asks what you do, in this episode you will learn not only how to enjoy talking about your work but how to do it in an entertaining and authentic way. So if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt
31:36 9/22/23
482: The Right Networking Attitude with Julie Brown
Do you know what the right networking attitude sounds like? As I was talking with networking expert and public speaker, Julie Brown, all I could think was, “if only more people had her networking attitude, they would do it so much better.” So if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt
29:23 9/8/23
481: A Vision for Your Business with Jennifer Barrett
Do you have a vision for your business? Having a vision is one aspect of leadership and just one of the many aspects of leadership I talked about with Jennifer Barrett, author of Think Like a Breadwinner, financial journalist and Head of Content at Fidelity Investments. So if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt
29:52 8/25/23
480: How to Ensure a Healthy Creative Business with Sarah Durham
Whether or not you ever sell your creative business, exploring the possibility can make your business healthier. In my conversation with Sarah Durham, serial entrepreneur and executive coach, she shared practical suggestions for getting your business out of your head and making it more legit. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt
24:31 8/11/23
479: Removing Obstacles to Growth with Sarah Durham
If personal “baggage” is getting in the way of your business growth, you’ll appreciate my conversation with Sarah Durham, a serial entrepreneur and executive coach. We focused on self imposed obstacles and how to remove them. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt
28:44 7/28/23
478: Twist on a Common Pricing Strategy with Matthew Wolf
If cash flow is your main pain, this episode is for you. I spoke with Matthew Wolf of Wyndetryst, a Philadelphia graphic design studio, about his twist on a very common pricing structure — which I advise against! The way he does it works! So if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
38:38 7/14/23
477: The Most Effective Content Marketing Tool of All with Rebekah Mays
If there’s a voice in your head encouraging you to do public speaking, this episode is for you. I spoke with SEO and Content Strategist, Rebekah Mays, about the baby steps she’s taking to use public speaking to grow her business. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
30:27 6/30/23
476: The Epitome of “Generosity Marketing” with Tara Hoover
If you love your clients and are looking for a way to deepen your relationships with them, you’ll love my conversation with designer, Tara Hoover, about a very unique strategy she’s come up with and that she doesn’t even think of as marketing – but I do! And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
24:49 6/16/23
475: On writing & publishing “Tough Titties” with Laura Belgray
f you want to write a book, Laura Belgray thinks you should. Her book, Tough Titties: On Living Your Best Life When You’re the F***ing Worst, is launches June 13, so she shares how she went from self proclaimed, late bloomer and lazy person with a dream to getting the book she wanted to write published the way she wanted it published – by one of the big publishing houses. Help make Laura’s book a bestseller by pre-ordering at ToughTittiesBook.com to get all the free bonuses and bloopers.  
35:50 6/2/23
474: How to profit from your personality w/ Danielle Hughes & Lisa Mullis
If you want confidence, comfort and cash, you need to differentiate yourself from everyone who does what you do. But how? On today’s episode, Danielle Hughes, Lisa Mullis & Ilise Benun talk about what it actually means to infuse your personality all the way through your business. If you like what you hear, check out our new bundle of bundles, Profit from your Personality: The ultimate toolkit for attracting and landing more clients you’ll love working with. It’s in the Shop at Marketing-Mentor.com.
29:29 5/19/23
473: Talking Networking with Andy Brenits
We’re digging deep into all the aspects of strategic networking and today our focus is on post-pandemic networking in person, especially if you’re an introvert. Today’s guest is creative strategy consultant and master networker, Andy Brenits. If you like what you hear, join me for Jumpstart Your Networking, a free webinar on May 15th. You’ll hear all about it when you sign up for Quick Tips from Marketing Mentor.
22:22 5/5/23
472: Talking Networking with Beth Granger
This week’s episode is the next in our LinkedIn Livestream series in our effort to change the way you think about networking. My guest is online networking expert and speaker, Beth Granger, who shared lots of great tips about who to network with – especially when you don’t know who “your people” are yet. If you like what you hear, join me for Jumpstart Your Networking, a free webinar on May 15th. You’ll hear all about it when you sign up for Quick Tips from Marketing Mentor.
22:29 4/28/23

Similar podcasts