Show cover of High Intensity Business

High Intensity Business

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

Tracks

382 - How does HIT Help you Lose Fat? - The High Intensity Training Fundamentals Series with Tim Ryan - Part 11
(info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners.   In this episode, Tim joins me for Part 11 of our HIT Fundamentals Series where he explains the different fat loss principles, how HIT contributes to fat loss, the importance of preserving muscle mass, and much more. Listen to Parts 1 to 10:   Learn sales and marketing strategies This episode is brought to you by You need a single software platform that enables your trainers to deliver consistent high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and prevents you from growing your business, making you feel frustrated. understand your challenge and have worked closely with the HIT industry to create a software platform to manage and scale your niche business. You can integrate with Mindbody, manage a standardized exercise and workout library for your team, track workouts effectively, and produce client reports at the click of a button. is used by multiple businesses in the High Intensity Strength Training community, namely Discover Strength, Smart Strength Austin, MedX Precision Fitness, and more. Starting with is super simple: Sign up for the best package for your business Let Strength Portal take the load off and help onboard your business onto the platform. Start delivering consistent workout experiences, and scale your business to the next level. To help support the podcast, go to , and sign up now, so you can stop feeling frustrated about your business, and start to scale your business to its true potential. For all of the show notes, links and resources -
64:55 09/21/2022
381 - How to Help your Clients Optimize "Satiety per Calorie" with Dr. Ted Naiman
is a board-certified Family Medicine physician at the Department of Primary Care at a leading major medical center in Seattle. He is the author of , a diet and exercise book that breaks down every single dietary strategy into one simple metric: PROTEIN and ENERGY. His research and medical practice are focused on practical implementation of diet and exercise for health optimization. In this episode, Ted talks about the concept of ‘satiety per calorie’, the critical role of resistance training to fat loss, how to better educate your clients about diet and fat loss, and much more.   This episode is brought to you by You need a single software platform that enables your trainers to deliver consistent high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and prevents you from growing your business, making you feel frustrated. understand your challenge and have worked closely with the HIT industry to create a software platform to manage and scale your niche business. You can integrate with Mindbody, manage a standardized exercise and workout library for your team, track workouts effectively, and produce client reports at the click of a button. is used by multiple businesses in the High Intensity Strength Training community, namely Discover Strength, Smart Strength Austin, MedX Precision Fitness, and more. Starting with is super simple: Sign up for the best package for your business Let Strength Portal take the load off and help onboard your business onto the platform. Start delivering consistent workout experiences, and scale your business to the next level. To help support the podcast, go to , and sign up now, so you can stop feeling frustrated about your business, and start to scale your business to its true potential. For all of the show notes, links and resources -
89:52 09/14/2022
380 - What is the Difference Between Exercise and Recreation? - The High Intensity Training Fundamentals Series with Tim Ryan - Part 10
(info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners.   In this episode, Tim joins me for Part 10 of our HIT Fundamentals Series where he discusses misconceptions about exercise, the distinction between exercise and recreation, the benefits of doing High Intensity Training, and much more.   Listen to Part 1 to 9:     This episode is brought to you by You need a single software platform that enables your trainers to deliver consistent high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and prevents you from growing your business, making you feel frustrated. understand your challenge and have worked closely with the HIT industry to create a software platform to manage and scale your niche business. You can integrate with Mindbody, manage a standardized exercise and workout library for your team, track workouts effectively, and produce client reports at the click of a button. is used by multiple businesses in the High Intensity Strength Training community, namely Discover Strength, Smart Strength Austin, MedX Precision Fitness, and more. Starting with is super simple: Sign up for the best package for your business Let Strength Portal take the load off and help onboard your business onto the platform. Start delivering consistent workout experiences, and scale your business to the next level. To help support the podcast, go to , and sign up now, so you can stop feeling frustrated about your business, and start to scale your business to its true potential. For all of the show notes, links, and resources -
46:41 09/07/2022
379 - Does Velocity-Based Training Produce More Strength, Power and Speed?
(sam.orange @ newcastle.ac.uk) is a Lecturer in Exercise Physiology and Deputy Director of Research in the School of Biomedical, Nutritional, and Sports Sciences at Newcastle University. His research focuses on finding the best ways to support cancer survivors in helping them become physically active and whether physical activity can improve some of the side effects of cancer. In this episode, Sam talks us through his research paper which discusses velocity-based training, the effectiveness of using velocity feedback to regulate resistance training load on changes in muscle strength, power, and speed, and much more.     This episode is brought to you by You need a single software platform that enables your trainers to deliver consistent, high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and prevents you from growing your business, making you feel frustrated. understand your challenge and have worked closely with the HIT industry to create a software platform to manage and scale your niche business. You can integrate with Mindbody, manage a standardized exercise and workout library for your team, track workouts effectively, and produce client reports at the click of a button. is used by multiple businesses in the High Intensity Strength Training community, namely Discover Strength, Smart Strength Austin, MedX Precision Fitness, and more. Starting with is super simple: Sign up for the best package for your business Let Strength Portal take the load off and help onboard your business onto the platform. Start delivering consistent workout experiences, and scale your business to the next level. To help support the podcast, go to , and sign up now, so you can stop feeling frustrated about your business, and start to scale your business to its true potential. For all of the show notes, links and resources -
53:41 08/31/2022
378 - How to Sell the Hell in 5 Simple Steps with Corrie-Beth Lipowski
(corriebeth @ purephysique.com) is a sports nutrition specialist and co-founder of , a fitness studio offering 30-minute workouts to busy professionals, competitors, and everyday people who want to reach their health and fitness goals using an “untraditional but focused” approach.  Own a   In this episode, Corrie-Beth discusses the value of understanding customer pain points, the purpose of sales, effective sales processes, selling strategies, and much more.  This episode is brought to you by You need a single software platform that enables your trainers to deliver consistent high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and prevents you from growing your business, making you feel frustrated. understand your challenge and have worked closely with the HIT industry to create a software platform to manage and scale your niche business. You can integrate with Mindbody, manage a standardized exercise and workout library for your team, track workouts effectively, and produce client reports at the click of a button. is used by multiple businesses in the High Intensity Strength Training community, namely Discover Strength, Smart Strength Austin, MedX Precision Fitness, and more. Starting with StrengthPortal is super simple: Sign up for the best package for your business Let Strength Portal take the load off and help onboard your business onto the platform. Start delivering consistent workout experiences, and scale your business to the next level. To help support the podcast, go to , and sign up now, so you can stop feeling frustrated about your business, and start to scale your business to its true potential. For all of the show notes, links and resources -
48:11 08/24/2022
377 - How to Grow your HIT Studio Client Base Fast with Liam Bauer and Jesse Schmidt
and are the owners of , a strength training studio in Oakland, California. TNT Strength has been in operation since April 2021 and currently features 3 strength training coaches serving 65 clients with HIT influenced exercise protocols.  Liam and Jesse are passionate about the life-changing and performance-enhancing effects of strength training, and they look forward to expanding their influence to help even more people in the future.  In this episode, Liam and Jesse share their business journey (starting and growing TNT Strength), client acquisition tactics, marketing strategies, business systems, and much more.  This episode is brought to you by You need a single software platform that enables your trainers to deliver consistent high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and prevents you from growing your business, making you feel frustrated. understand your challenge and have worked closely with the HIT industry to create a software platform to manage and scale your niche business. You can integrate with MindBody, manage a standardized exercise and workout library for your team, track workouts effectively, and produce client reports at the click of a button. is used by multiple businesses in the High Intensity Strength Training community, namely Discover Strength, Smart Strength Austin, MedX Precision Fitness, and more. Starting with StrengthPortal is super simple: Sign up for the best package for your business Let Strength Portal take the load off and help onboard your business onto the platform. Start delivering consistent workout experiences, and scale your business to the next level. To help support the podcast, go to , and sign up now, so you can stop feeling frustrated about your business, and start to scale your business to its true potential. For all of the show notes, links and resources -
82:20 08/17/2022
376 - How to Create Beautiful Strength Training Studio Interior Design with Ted Harrison
(vitalexercise @ gmail.com) is the owner of , a private, personal training studio based in Essex. Ted has been a personal trainer for more than 30 years helping people transform their health and physique using HIT-influenced, science-based principles.  In this episode, Ted goes through Vital Exercise’s decorative process, specifically the architectural theme, the interior design team, flooring and lighting ideas, equipment and design cost, impact on client acquisition, and much more.    This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  This podcast episode is also brought to you by Strength Portal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don't put up with tools that frustrate you! Use Strength Portal to easily track workouts, deliver consistently high-quality client experiences, and scale your business painlessly and grow faster — go to and For all of the show notes, links and resources -
78:49 08/10/2022
375 - How To Set Up New Personal Trainer Hires For Success with Matt McGunagle
(matt @ strengthportal.com) is the CEO and Founder of , a software platform for personal trainers, gym owners, and multi-location gyms to manage their personal training staff and track personal training services. Matt graduated from Cal Poly SLO as an Economics major with a concentration on Entrepreneurship.  In this episode, Matt talks about the issues and challenges of the personal training career, compensation plan and key roles, sustainable business models and systems, content curation for trainers, and much more.      This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  For all of the show notes, links and resources -
66:36 08/03/2022
374 - The Value of Isometric Exercise with Brad Thorpe - Part 2
(brad @ isophit.com) is a multi-patented inventor and CEO of , a versatile isometric system for fitness, rehabilitation, and sports performance professionals. Brad is considered as the world's leading expert in isometric strength training with over 29 years of experience in the fitness and performance industry. In this episode, Brad joins me for part 2 of our Isometric Exercise series where he talks about utilizing isometrics and Isophit™ with injuries and rehabilitation, effects on brain function, designing a 30-minute isometric program, spot reduction of fat, and much more.     Listen to Part 1: This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  For all of the show notes, links and resources -
81:11 07/27/2022
373 - Should You Always Train To Failure? (with Dr. James Fisher)
(james.fisher @ solent.ac.uk) is a Senior Lecturer for the School of Sport, Health, and Social Sciences at in the UK. He is one of the leading exercise scientists publishing numerous peer-reviewed articles related to resistance training, health, and fitness.   In this episode, James continues discussing his research paper where he explains set endpoints and training to failure. We then further discuss interesting debates and models regarding training to failure in his paper    For all of the show notes, links and resources -
80:51 07/20/2022
372 - Imagine Strength Equipment; the New HIT Revolution with Clay Steffee
(claysteffee @ gmail.com) is the owner of and is the Vice President of Engineering and Product Development at . He has worked alongside Arthur Jones in designing Nautilus and MedX equipment, as well as engineering strength equipment for LifeFitness.  In this episode, Clay talks about Imagine Strength’s equipment line, machine modifications, customer support, maintenance tips, equipment recommendations, and much more. For all of the show notes, links and resources -
75:40 07/13/2022
371 - The Value of Isometric Exercise with Brad Thorpe
(brad @ isophit.com) is a multi-patented inventor and CEO of , a versatile isometric system for fitness, rehabilitation, and sports performance professionals. Brad is considered as the world's leading expert in isometric strength training with over 29 years of experience in the fitness and performance industry. In this episode, Brad discusses the Isophit™ isometric system, the physiological and neurological benefits of isometrics, dynamic exercise vs. isometrics, and much more. For all of the show notes, links and resources -
83:30 07/06/2022
370 - Will you get Fit doing HIT? - The High Intensity Training Fundeamentals Series with Tim Ryan - Part 9
(info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners. In this episode, Tim joins me for Part 9 of our HIT Fundamentals Series where he shares his position on aerobic cardio exercise, HIIT vs. HIT, the distinction between exercise and recreation, and much more. Listen to Parts 1-8:   For all of the show notes, links, and resources -
51:39 06/29/2022
369 - How to Dress your Personal Trainers for Success with Luke Carlson
(luke @ discoverstrength.com) is the founder and CEO of based in Minneapolis, Minnesota. Discover Strength owns and operates strength training studios as well as the .  In this episode, Luke talks about intentionality in business, different filters for deciding dress code, talk triggers, attire guide, options, and much more. For all of the show notes, links and resources -
32:10 06/22/2022
368 - The Six Factors of Functional Ability with Tim Ryan - The High Intensity Training Fundamentals Series - Part 8
(info @ stronglifetraining.com) is the owner of in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise includes personal training, mentoring trainers, and exercise equipment design.  In this episode, Tim joins me for Part 8 of our HIT Fundamentals Series where he explains the concept of functional training, motor learning, the six factors of functional ability, and much more. Listen to Part 1-7:   For all of the show notes, links and resources -
58:12 06/15/2022
367 - Strength Portal: The Ultimate Software for your Strength Training Business with Matt McGunagle
(matt @ strengthportal.com) is the CEO and Founder of , a software platform for personal trainers, gym owners, and multi-location gyms to manage their personal training staff and track personal training services. Matt graduated from Cal Poly SLO as an Economics major with a concentration on Entrepreneurship.  In this episode, Matt walks through the features and core functionalities of specifically the exercise library, program library, client management, workout tracking and reporting, and much more.    For all of the show notes, links and resources -
87:48 06/08/2022
366 - Tim Ryan - How to Design Exercise Programs and Manage Progression and Recovery - The High Intensity Training Fundamentals Series - Part 7
(info @ stronglifetraining.com) is the owner of in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise include personal training, mentoring trainers, and exercise equipment design.  In this episode, Tim joins me for Part 7 of our HIT Fundamentals Series where he discusses how to design exercise programs, implement alternating routines, manage progression and recovery, and much more.    Listen to Part 1-6:     For all of the show notes, links and resources -
86:51 06/01/2022
365 - Skyler Tanner - Growing into a Larger Studio, MedX and Nautilus Equipment, Marker Workouts, Neck Training, and Testosterone Replacement Therapy
(skyler @ smartstrengthaustin.com) is a fitness and nutrition coach, exercise physiologist, and owner of in Austin, Texas. Skyler and his team at Smart Strength focuses on helping clients gain strength, boost energy, improve mobility and balance through evidence-based strength training.   In this episode, Skyler shares Smart Strength’s business growth and new machines, marker workouts, workout sessions and management, neck training, thoughts on TRT or steroids, and much more. For all of the show notes, links and resources -
67:04 05/25/2022
364 - Clay Steffee - Designing Exercise Machines for Arthur Jones, Nautilus, MedX, LifeFitness, and Exerbotics - Part 2
is the owner of and VP Engineering and Product Development at . He has worked alongside Arthur Jones designing Nautilus and MedX exercise machines as well as engineering strength equipment for LifeFitness.  Listen to Part 1: In this episode, Clay joins me for Part 2 of Designing Exercise Machines for Arthur Jones, Nautilus, LifeFitness, and Exerbotics. He shares  more about his career designing different exercise machines, the failure of MedX, the success story of LifeFitness/Hammer Strength, and much more. For all of the show notes, links and resources -
58:13 05/18/2022
363 - Tim Ryan - The Assumed vs the Real Objective of Exercise, How to Coach Correct Form, Head and Neck Position, and Breathing - The High Intensity Training Fundamentals Series - Part 6
(info @ stronglifetraining.com) is the owner of in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise includes personal training, mentoring trainers, and exercise equipment design.  Contact Tim for his business services here: Website: stronglifetraining.com Email: info @ stronglifetraining.com Phone (US): 630-862-5176 Listen to Part 1-5:   In this episode, Tim joins me for Part 6 of our HIT Fundamentals Series where he discusses the assumed vs. real objective of exercise, common form discrepancies, how to coach form, proper head and neck position, proper breathing technique, and much more.   This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  For all of the show notes, links and resources -
84:17 05/11/2022
362 - Al Coleman - How to Get the Most Out of Yours and Your Client’s Workouts
(albert @ phxstrength.com) became interested in strength exercise in high school to improve his performance as a baseball player. A few years later in 1999, Al passed the SuperSlow Exercise Specialist Certification Following. He then spent the next 10 years under the tutelage of Master Instructor Rob Serraino and honed his craft. From 2010-2019, Al worked for  where he served as Director of Education working in close concert with Ken Hutchins, Josh Trentine and Gus Diamantopoulos in refining the RenEx Protocol.  Currently, Al and Nicole run  in Reston, Virginia. PHX Strength applies their very own  methodology in improving exercise performance for clients to achieve their optimal health and fitness. In this episode, Al discusses attention and motor learning, effects of internal vs. external focus on exercise, the metronome method, how to train clients on the MedX Chest Press, and much more. For all of the show notes, links and resources -  
104:51 05/04/2022
361 - Tim Ryan - How to Determine the Optimal Resistance Level - The High Intensity Training Fundamentals Series - Part 5
(info @ stronglifetraining.com) is the owner of in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise includes personal training, mentoring trainers, and exercise equipment design. In this episode, Tim joins me for Part 5 of our HIT Fundamentals Series where he talks about the importance of lifting the proper weight load, how to determine the ideal weight load, microloading, advanced techniques, and much more. Listen to Parts 1-4:   Contact Tim here: Website:  Email: info @ stronglifetraining.com Phone (US): 630-862-5176 This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team – 
70:15 04/27/2022
360 - Tim Ryan - The Optimal Window for Time Under Load and Time To Concentric Failure - The High Intensity Training Fundamentals Series - Part 4
(info @ stronglifetraining.com) is the owner of in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise include personal training, mentoring trainers, and exercise equipment design.  In this episode, Tim joins me for Part 4 of our HIT Fundamentals Series where he shares the theory of training to failure, mechanism of muscle contraction, optimal window for concentric failure, and much more. Listen to Parts 1-3: Contact Tim here: Website:  Email: info @ stronglifetraining.com Phone (US): 630-862-5176   This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  For all of the show notes, links and resources - Click Here
84:50 04/20/2022
359 - Why Should you Attend the Resistance Exercise Conference?
The brings together the leading researchers, coaches, and strength training practitioners to talk about the application of strength training for health and human performance. It's a great event where you can learn from experts and connect with peers in the area of strength training, as well as rejuvenate your passion for health, fitness, and exercise.    In this episode, Luke and Hannah share insights into why YOU and your TEAM should definitely attend .  .    This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  For all of the show notes, links and resources -
38:54 04/13/2022
358 - Tim Ryan - Movement Speed - The High Intensity Training Fundamentals Series - Part 3
(info @ stronglifetraining.com) is a Master Super Slow instructor and owner of in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE, and the Super Slow Exercise Guild. Listen to Part 1-2: In this episode, Tim joins me for Part 3 of our HIT Fundamentals Series where he talks about the effects of movement speed on safety and performance, super slow protocols, passivity in exercise, and much more. Contact Tim for workshops, seminars, and mentorship here: Website:  Email: info @ stronglifetraining.com Phone (US): 630-862-5176   This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  For all of the show notes, links and resources -
72:57 04/06/2022
357 - How to use Systems to Produce Consistent Workout Quality at Scale
If you're having problems with workout quality, client retention, or trainer retention, you might also have a process problem. In this episode, I provide the steps on how to create a workout process for your strength training business. We’ll delve into the benefits of creating checklists, how to facilitate iteration, process implementation, and much more.  Optima Strength’s Workout Process: Greet the client by name. Shake hand/fist or elbow bump. Comfort/prep client: Offer hand sanitizer. Explain mask is optional. How is your body feeling today? Modify the program if required. Deliver weekly teaching focus. Deliver weekly promotional focus. Retrieve workout card and deliver workout: Brief workout overview. Setup exercise: Configure settings. Describe how the client should enter exercise safely. Provide pre-exercise instruction: What is the exercise? Targeted musculature? Cadence? Goal (aim for X reps or to reach failure in target rep range e.g. 6-8, 8-12). Help the client make progress in resistance and/or reps (do not record advanced techniques). Provide enthusiastic encouragement and specific, positive and corrective feedback throughout each set. Get the client to or as close to MMF in good form as possible. If form is very poor, stop exercise, give corrective feedback, and consider modifying the exercise. Use advanced overload techniques (AOTs) during the workout, but always strive to get the client to MMF in their first set. The client MUST feel that you want them to get results more than they do (this is the most critical part of the entire process). Record performance and any important notes on the workout card. Always finish on time. Always try to complete the workout, but never at the expense of the next client’s time slot. Provide honest positive and constructive feedback. Thank the client for coming in for their workout. Wipe down machines.   This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  For all of the show notes, links and resources -
29:14 03/30/2022
356 - Dr. James Steele - Low-Frequency Workouts, Relaxing Diet Dogma, and Challenging the Quantified Self Movement
(james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University and the Principal Investigator at ukactive Research Institute. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.  See James’ . In this episode, James talks about his current workout, diet philosophy, neck strengthening, the quantified self movement, and much more. Contact James here: Twitter: Website:   This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  For all of the show notes, links and resources -
78:48 03/16/2022
355 - Sheila Melody and Lisa May - The Strength Code Story, Coupon Marketing, and Rethinking Social Media
(info @ thestrengthcode.com) is a Certified Health & Wellness Coach, Certified “Power of 10” Slow Motion Fitness Trainer, and owner of . She is an expert in small business start-up, management, and operations in the music, entertainment, health and fitness industries. Sheila is also the Host and Producer of where she interviews people about different ways to stay healthy, balanced, and sound in mind, body, and spirit.   (lisa @ thestrengthcode.com) is a HITuni certified personal trainer and owner/manager of which she opened in September 2020. Prior to being an entrepreneur, Lisa spent 30 years in the radio entertainment industry as part of the Kevin and Bean Show on KROQ, and the Frosty, Heidi and Frank Show on KLOS.  In this episode, Sheila and Lisa share the story of The Strength Code, coupon marketing, social media marketing, referrals and networking, retention strategies, and much more.   This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  For all of the show notes, links and resources -
106:33 03/09/2022
354 - Tim Ryan - How to Articulate the Benefits of HIT - The High Intensity Training Fundamentals Series - Part 2
(info @ stronglifetraining.com) is a Master Super Slow instructor and owner of in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE, and the Super Slow Exercise Guild. Listen to Part 1: In this episode, Tim joins me for Part 2 of our HIT Fundamentals Series where he talks about how to effectively communicate the benefits of HIT to clients, the importance of progression, client-focused workouts, and much more. Contact Tim here: Website:  Email: info @ stronglifetraining.com Phone (US): 630-862-5176   This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to and booking a call with the ARX sales team –  For all of the show notes, links and resources -
58:43 03/02/2022
353 - Al Coleman on PHX Strength, the "Squeeze Technique", Thinking Again about HIT, and Discovering SuperSlow for the First Time
(albert @ phxstrength.com) became interested in strength exercise in high school to improve his performance as a baseball player. This interest became a passion when he went on to play Division 1 baseball and was at the mercy of ill-informed strength coaches. Needing to find a better way to keep him injury-free than what was being presented to him by the college strength and conditioning staff, he chanced upon the SuperSlow technical manual while combing the shelves of a Borders. A few years later in 1999, Al passed the test of the most stringent certification in the industry; the SuperSlow Exercise Specialist Certification Following, Al spent the next 10 years under the tutelage of Master Instructor Rob Serraino and honed his craft. From 2010-2019, Al worked for where he served as Director of Education. During this time, he worked in close concert with Ken Hutchins, Josh Trentine and Gus Diamantopoulos in refining the RenEx Protocol. In 2019, Al moved back to Washington DC and began to work with Nicole Gustavson and her team. In reconnecting with Nicole, Al found both the ideal business and life companion.  A “Slow Show” of a story about how two people came together in business and in life, at just the right time. In 2011, in preparation for the opening of what would be her first of two InForm Fitness Virginia studios, Nicole traveled the country visiting various veteran HIT strength studios to do research. While visiting Overload Fitness in Cleveland, OH, to discuss a possible business partnership with RenEx Exercise Equipment, she met and witnessed Al Coleman demonstrate a set of the Leg Press exercise to failure. Was it love at first sight? With Nicole witnessing someone physically pushing themselves with such intensity, and with Al suffering the immediate effects of such intensity, one could rest assured that it would take them both years to process this chance encounter. In fact, Mr. Coleman’s level of post-exercise delirium left his memory vague at best about what would turn out to be a pivotal moment in his life. Fast forward 8 years, Al relocated back to the Washington DC area where he grew up, bringing his experience in training instructors, as well as developing and refining protocols to help another studio. Al reached out to Nicole on a whim, and the rest is history that’s still in the making. Nicole’s studios in Virginia provided a platform for Al to continue to develop and refine his ideas, which helped her business evolve. On the personal side, Nicole and Al found in each other “their other half” as people say. After both having experienced the rougher side of life over the previous several years, the fortuitous partnership of Nicole and Al tells a love story of two people coming together to help one another during a time when the rest of the world is falling apart. Seeing obvious shortcomings in the way that high intensity strength exercise has been taught, Nicole and Al set out on a new course to change the way exercise is taught and delivered to the exercising public, and hence was born. Al and Nicole run in Reston, Virginia. PHX Strength applies their very own methodology in improving exercise performance for clients to achieve their optimal health and fitness. In this episode, Al shares the PHX Strength story, the squeeze technique, thoughts on HIT principles, what he’s changed his mind about in HIT, and much more. For all of the show notes, links and resources -
45:29 03/01/2022