High Intensity Business

What HIT machines are right for you if you're looking to make the most from your money, your scale, and your approach to strength training? This previously members-only episode is a Masterclass from STG Strength & Power Owner Mike Petrella on how to make smart choices that fit your budget and goals. We go into things like buying versus leasing, machine durability and maintenance, buying brand new versus second-hand, fit considerations, modifications, and more! If you want to make sure you get the best machines for your strength training business, your budget, and your personal training style, this episode with Mike is a fantastic one to help you hit the ground running! ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

4/15/26 • 56:09

You keep hearing about how the right mentors can help accelerate your business growth, but what is it actually like to get on a live coaching call if you're a personal trainer and strength training business owner? This week's episode is exactly that — watch as HIT entrepreneurs jump on a coaching call in the HIB membership, and we analyze the way their business is and what they can do to grow faster. We go into things like their current setup and operations, marketing, sales process, retention, hiring staff, and the big takeaways, all custom-fitted for their unique needs, so that you have less doubt and more confidence in the way forward for your strength training business. This is what anyone who wants to scale and grow their HIT business can take advantage of — check out this episode. ━━━━━━━━━━━━ Join the HIB Free Community and get a FREE course to grow your strength training business ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

4/8/26 • 59:08

What if you could help more clients beat back pain effectively and significantly improve their quality of life even throughout old age? Bernd Sigl is the Head of Therapy at the ATOS Kliniken in Munich and is an expert focusing on using high-intensity training principles to help clients recover from back pain, as well as helping them improve their quality of life and even athletic performance. We go deep into the root causes of most back pain, how to train safely as you get older, how to breathe properly during exercise sessions, and how being fit using proper HIT strength training helped him walk off getting hit by a bus in London and get on a flight home the next day (!). If you want to know how an expert with over 38,000 consultations approaches helping clients resolve their back-related issues effectively and help grow your strength training business, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

4/1/26 • 73:12

What actually makes a great personal trainer? How does a client actually get a great HIT workout session? This episode features HITuni Founder Simon Shawcross, who also happens to be a master personal trainer with tens of thousands of client sessions conducted, and we go through what every personal trainer and strength studio owner should do to give each client a great high-intensity training session. We go into things like how to get the best out of a client, the specific type of language you should use or avoid, corrective instruction, leading clients to failure, making individualized adjustments, and more! This was previously a members-only episode that received a lot of positive feedback, and if you're looking to step up your client experience, this is a great one to help you get to the next level! ━━━━━━━━━━━━ Personal Trainers and Studio Owners: Get a FREE course to grow your strength training business ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence ━━━━━━━━━━━━ Get 10% Off HITuni – Use Code "HIB10" at Checkout Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

3/25/26 • 61:01

How do highly successful HIT strength studios generate leads and do marketing that gets them thousands in monthly revenue? We've used this one simple, powerful system to help many new HIT fitness businesses in our community add an average of $10k each month, and we'll walk through how you can do the same from start to finish. I'll go through things like how to reach out effectively, specific marketing tactics, effective time management, and how you can put it all together and execute efficiently without being overwhelmed. If you've been looking for a system that's been proven to get real-world results in growing revenue over and over again, this episode is for you! ━━━━━━━━━━━━ Get a FREE course (and the RAFO Framework) to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

3/11/26 • 26:44

You want to build a successful strength training business, but you also want to build a strong family and not miss out on your kids growing up — how could you possibly do both? Vital Exercise Founder and family man Ted Harrison talks about how you can build a successful fitness business while being a present parent. We go over how you can approach managing your business while making meaningful time for your family, how you can be a responsible parent if your workday is packed, and the right way to look at your priorities in life so that you can be successful in the long term. Plus, we go into some surprising changes in Ted's approach to HIT, training clients on GLP-1s, common gym injuries, and more. If you're a personal trainer or a strength studio owner who wants to build both a strong family and a successful HIT business, this episode is for you. ━━━━━━━━━━━━ Get a FREE course to grow a great strength training business like Ted's here ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

3/4/26 • 79:08

How do the biggest and most successful strength studio owners and trainers get clients while still having enough time for living life? MaxStrength Fitness owner Jeff Tomaszewski explains how he grew a massive strength training business while building a strong family and raising his kids the right way. We talk about how to manage your time properly, the right way to do marketing if you want to actually get your ideal clients, and how to convert skeptical prospects that are a great fit for your services, even if they say "no" the first time around! We go into detail on all of that, and more — you'd be surprised at some of the things Jeff says you should do that don't typically fit what you'd expect a HIT veteran would, especially when it comes to lead generation and closing clients. Talking with Jeff is always great, and I really hope you dig into this episode, especially if you're looking to start or grow your own strength training business! ━━━━━━━━━━━━ Build your own successful strength studio like Jeff — get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

2/25/26 • 71:44

Tired of struggling to grow your strength training business and want to know the secrets to getting – and keeping – high-ticket clients? SuperSlow LA's Ben Fisher joins us to talk about how he went from being a skeptical carwash owner to going all-in on High-Intensity Training — this is the story of how he went from trying to go through life and business with the handbrake on to putting the pedal to the metal. How did he get so good at attracting clients? How does he keep them coming back, despite setbacks? How does he manage his time in a way that helps him grow the business without sacrificing time with his family? That, and so much more (including an interesting tidbit about AI)! Everyone wants to scale and become successful, but not everyone knows how to start, much less find the right path to the peak — Ben's on track to do it all, so if you want to do the same, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

2/18/26 • 51:48

Clients hitting walls, losing focus, and quitting on the most meaningful reps too soon? Is it the client's fault or the trainer's, without even realizing it? Paradox Strength President Janaya Skye returns to the podcast to talk about something that many trainers don't realize: if you ignore your central nervous system, you're leaving a lot on the table. We dive into how your CNS can affect your workouts and client sessions, what happens – and what to do – when your clients start tuning out instructions, why that happens, and some specific, real-life situations and how to approach them. Make sure that you get those last, greatest reps in to really get the most out of your sessions — tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

2/11/26 • 55:06

What really matters if you want to fine-tune your body composition and optimize for lean muscle mass? Exercise Scientist and Head of Research at MacroFactor Dr. James Steele returns to the podcast to talk about the science behind measuring body fat using different methods, the effects of strength training on advanced trainees trying to optimize body composition, and what you can learn from years of data on what really matters. We also go into what tools you can use, the little things that make a big difference, and what you should aim for when looking to optimize and progress. If you want to know what things really matter when it comes to body composition, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

2/4/26 • 79:30

What's the Best HIT Workout for building muscle and getting shredded? Smart Strength Austin Founder Skyler Tanner talks about how he's building lean muscle with the latest evidence-based approaches to both the strength training and nutritional aspects of his current regimen. We dive deep into what the best available research right now can tell you about rep ranges, time under load (TUL), exercise variety, cutting phases, weight vests and bone density, adjusting client workouts and nutrition, and so much more! Get caught up on what one of the best HIT experts is doing to build lean muscle and improve body composition today — tune in to this one now. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

1/28/26 • 66:27

What's actually involved in successfully selling a HIT Business? Fitness industry veteran, expert business broker, and Managing Partner of New Line Business Capital Michael "Mike" Zarrillo joins the podcast to talk about the secrets every HIT studio owner needs to know if they want to build and sell a highly valuable strength training business the right way, as well as avoiding the many hidden headaches that you can run into. Mike talks about how you can increase the value of your HIT business, the right people to talk to (and who to avoid), how to fix the weak points of your business, industry secrets and pitfalls to watch out for, and more. Even if you aren't looking to sell your strength training business right now, you can supercharge your HIT studio with the gems Mike talks about when it comes to building a high-value HIT studio — make sure you tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

1/21/26 • 70:46

Want to know how GLP-1s could change the way you help your personal training clients build muscle, stay healthy, and get great results for the long term? Dr. Ben Bocchicchio is an award-winning athlete and a prolific and highly respected figure in exercise science, fitness and wellness, rehabilitation, and even the legal field. He is also the author of 15 Minutes to Fitness: Dr. Ben's SMaRT Plan for Diet and Total Health. He joins us to talk about his thoughts on GLP-1 use alongside strength training — he explains what they are, their possible benefits beyond just dropping weight, and some worries about side effects and keeping progress after people stop using them. The conversation then moves to practical tips for trainers, where we cover how to talk about using these with clients, what doctors often suggest alongside them, and smart ways to use this topic in your marketing content. This episode is a great starting point if you've ever wanted to get a balanced understanding of GLP-1s as a personal trainer and strength studio owner. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

1/14/26 • 75:47

AI is inevitable, so how can you make your HIT fitness business attractive to clients who increasingly use artificial intelligence to get what they want? Pixality Design Founder Connie Holen returns to talk about how you can use AI to make sure your strength studio's website attracts more clients instead of sinking out of sight with yesterday's news. We talk about what you need to know and what you can do right now, like understanding how your clients talk and search for things, the best way to write website copy, what content helps get you more clients, and how to think about choosing between using marketing agencies or doing it yourself. If you want to future-proof your HIT studio's website and make sure it's doing its job in attracting clients in 2026 (and beyond), tune in to this conversation with Connie! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Join Even More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

12/31/25 • 47:17

Can you really grow your strength training business into a $1-million studio with little to no advertising? Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well. We go over things like how to make minimal marketing work, how to keep your clients engaged and happy, managing trainers, trimming the fat from your business model (that one's a big one), and how to pick the biggest levers to pull so your business can grow faster than you first thought it could. If you want to know how someone who never started out to be a fitness professional could do so well, go so far, and get to a million in a realistic way that you can absolutely follow, this conversation with Owen is something you shouldn't miss! ━━━━━━━━━━━━ Join HIB and get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join Even More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

12/24/25 • 104:50

Hey everyone, I just wanted to make a public apology to Doug Holland, the owner of Intelligent Exercise and an extraordinary HIT trainer and High-Intensity Training business owner, a man who has contributed so much value to the High-Intensity Training community and certainly to my audience in HIB. We made a mistake, so a few months ago, back in episode 532, which was called "How to Choose the Best HIT Machines for Your New Garage-Based HIT Studio" with Pete Cerqua, Pete made the comment that Doug's clients load the plate-loaded machines themselves, which was incorrect. And I think Doug may have reached out to Pete after the episode went live, and if Pete reached out to me to say, "Hey Lawrence, we must apologise in our next episode". And unfortunately, I completely forgot about that. That's my fault, my responsibility. I didn't prepare the next podcast with Pete to ensure that we mention that and that we apologise on that podcast. And we recorded two or three podcasts after that one, so that's completely my fault. And what we're going to do and what we may have already done by the time this is published is actually remove that excerpt from episode 532, as well as obviously publish this apology, so it's super clear that Doug loads the plate-loaded machines for his clients; he would not ask them to load the machines themselves. So, apologies to you, Doug. I hope this had no negative impact on your business. I understand that your clients listen to the show, and they mention it to you. And so hopefully this will clear up any sort of confusion. Lawrence

12/21/25 • 01:50

Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients? Eggert Barwich, the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines. We go over how it all started, from the deals done between Arthur Jones, Kieser Training, and how Eggert builds everything to a standard that means your studio's kit will last a lifetime, and why these will make you stand out from your competition. Whether you're looking to improve your studio's kit or just starting out, check out why MedX EU's machines can help you get the edge that will last you a lifetime. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here ━━━━━━━━━━━━ Disclosure: Barwich GmbH (MedX EU) sponsors this podcast.

12/17/25 • 81:19

What if the real reason your strength studio isn't growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run? Discover Strength CEO Luke Carlson returns to talk about 21 big things that he's seen in strength studios that kill revenue and what you can do to fix any holes you see in your ship, from "big picture" decisions, "behavioral" decisions, your staff, your workouts, and from a philosophical standpoint. If you're tired of working crazy hours while your studio barely grows — or worse, shrinks! — then this episode will show you the exact leaks to plug first, so tune in now and start fixing the things that are really holding your fitness business back. ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join Even More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

12/10/25 • 57:41

What's it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60? That's the story of Sandbothe Strong Founder Anthony "Tony" Sandbothe, and buckle up — he's going after Million-Dollar Trainer Pete Cerqua's weekly workout session record! In this episode, we talk about what he did that made him blow up so quickly after struggling, his approach to HIT workouts that make clients keep coming back even after more than a decade, getting high-quality referrals (like, Nike Executive quality!), what he says you should do when coaching clients, and why you probably need less equipment than you think to be super successful. If you want a clear path to success that's very reasonable but also very effective – if you actually walk it – then you'll want to see what Tony's journey was like — check it out now! ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Join More HIT Experts in the HIB Pro Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

12/3/25 • 90:42

Who is Mike Mentzer, really, and why is he considered so controversial? Prolific Author and High-Intensity Training Expert John Little returns to talk about the new book on Mike Mentzer: American Odysseus — why is it so important to know the truth about Mike Mentzer and everything that happened to him? John goes into Mike's confrontation with Arnold Schwarzenegger, how his views on high-intensity training changed over the years, what type of HIT workouts he may prescribe if he were training clients today, and more. With the surprising amount of misinformation about and pushback against Mike Mentzer today, you'll want to tune in to this episode to learn why all of this is really going on. ━━━━━━━━━━━━ Want help scaling your strength training business? Book a free strategy call here ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

11/26/25 • 70:32

What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities? In this episode, Bend Strength Lab Founder Sara Rufener shares how she developed her way of training clients that keeps them coming back for more… naturally. We talk about why being a great trainer means more than just giving a great workout, how to mentally prepare for a week of training, the differences between how men and women approach workouts, and how you can create a client experience that feels great for the people you train. If you want to stop struggling to keep your studio busy with happy clients who see real results, then tune in to this one to see how Sara's wins can help you do the same. ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

11/19/25 • 74:25

I've helped 41 strength training business owners add between $12,000 and $58,480 per month. If I were to coach you, what would you want me to help you with? You get one wish. I will help you achieve it. What would it be? If I could help you achieve one result, what would you want my help with? Email me to lawrence@highintensitybusiness.com Or direct message me inside my free HIB community - join here Thank you for your time! Lawrence

11/13/25 • 01:12

Can you really turn your passion for strength training and helping people into a $40,000-a-month business? Here's somebody who's already done it: Quinn's Gym Founder Kevin Quinn joins us to talk about how he did that. It wasn't all smooth sailing, though, because he did run through some challenges that almost derailed his fitness journey, but he did some things you might want to know about so you can avoid the same pitfalls and grow your business faster without burning out and losing your passion. How can your style of strength training help different people like athletes, older clients, or even special needs children? How can you approach client instruction in those very specific situations? How would you even get started, and how can you make sure you become successful? Plus, Kevin talks about some important things you should never forget if you're a personal trainer. Kevin's passion just jumps out of this episode, and I really think you'll appreciate the value of what you as a strength trainer can do for your clients — make sure you check this one out. ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

11/12/25 • 62:45

How can you or your clients keep getting stronger over time and still strength train progressively, even as we all inevitably get older? HIT Expert Matt Brzycki is Princeton University's Assistant Director of Campus Recreation and Fitness, and he joins the podcast to talk about high-intensity training for athletes and how you can continue making progress even as you age. We talk about designing workout programs and maximizing recovery for athletes and older trainees, why some people might do higher-volume HIT, why there seems to be a pushback against evidence-based training, and so much more. If you want to know what it's like to be a life-long HIT trainer and be able to keep making strength training progress for the rest of your life, Matt's episode is a great one to tune into! ━━━━━━━━━━━━ Get a free course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

11/5/25 • 93:43

What does it take to build a thriving HIT business that stands the test of time? Exercise Science LLC Founder Ryan Hall is an Award-Winning Strength Trainer, Master SuperSlow Trainer, and Body by Science Contributing writer. Ryan returns to the podcast to talk about the vital lessons he's learned over his amazing career as a HIT trainer and strength studio owner, including how to build a successful fitness business without burning out, how to use social events to attract clients, and what you actually have to do to be treated like a rockstar every time you walk into your studio. Plus, we go into how to design workouts and maximize recovery for your clients, Mike Mentzer's favorite exercise, and how you can build a business with a long wait list without focusing too much on lead generation or spending a lot on advertising. If you want to know what a sustainable HIT business built by a legend looks like, don't miss this episode! ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

10/29/25 • 89:50

The Strength Forum is one of the most anticipated events of the year for anyone in high-intensity training — what do you need to know about it, and how can you attend? Discover Strength CEO Luke Carlson returns to talk about the upcoming event this November that gives you incredible opportunities to network with other HIT entrepreneurs, connect with HIT legends and experts, get the latest in exercise science, and find the fuel you need to keep growing your own HIT business! This is an event you shouldn't miss if you have the opportunity to attend, so tune in to find out how you can get there (as well as get a discount on your accommodation). ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Join More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

10/26/25 • 26:20

Do you dream of scaling your strength studio without burning out or spending big on ads and marketing? In this episode, New Element Training Founder Andrei Yakovenko returns to share his journey into high-intensity training and how it sparked big changes for him, including how he scaled from one to three strength studios (and counting!). He goes into what sets the top personal trainers apart, why he still leads intro workouts himself, how sharing your own story can win over new clients, and why he wrote his latest book. If you're worried about burning out or becoming overwhelmed in your HIT business, then tune in to this one! ━━━━━━━━━━━━ Get a free course to start & grow your own personal training business ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

10/22/25 • 63:15

What needs to happen and what should you say on the first time a potential client walks through your door? In part 4 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through how your initial consultation with a prospective client should go — how long should it be? How much should you explain? How many exercises should you do? What do you say to close effectively? And of course, we get into the details so you can design the style of consultation that works for you. If you want to make a great first consultation that will make your HIT business a client magnet, this episode is a must-listen! ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

10/15/25 • 70:47

What would your strength training journey look like if you were doing all the right things, clients are flocking to you, and you're on the cusp of launching your own HIT studio? Umangg Sain is an experienced HIT personal trainer in India who has worked with some of the top fitness organizations and is a successful solo strength professional. We talk about the growing strength training culture in India, the fascinating lessons all fitness professionals can learn from serving high-end clients, and what you need to master in order to be successful enough to tap into the high-ticket market. We go into things like your approach to client education when they have the wrong ideas, why personal training shouldn't be one-size-fits-all, the effect of your session rates on potential clients, unexpectedly landing Ken Hutchins as a mentor, what you need to learn and master to become a great trainer, and more! This interview with Umangg is such a great glimpse into what it takes to be a great trainer doing the work that inevitably leads to success — don't miss this one! ━━━━━━━━━━━━ Join My Free Community Here and Get A Business Course on Scaling Without Burnout ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

10/8/25 • 79:41

Every HIT studio owner and personal trainer would love to have their phones ringing off the hook with clients asking to train with them, so how can you make this happen? In this episode, Cielo Consulting Founder Nubia Wilson explains how you can put powerful PR to work in driving clients to your fitness business and why this works (just ask Fred Hahn and Melinda Hughes!). We talk about what works the best in getting you more clients in your area, what media outlets to look for and how to pitch them, how you can take advantage of holidays and special events throughout the year to boost your sign-ups and sessions, and more! ━━━━━━━━━━━━ Join the Free HIB Community here ━━━━━━━━━━━━ Join even more HIT Experts in the HIB Pro Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

10/1/25 • 60:23