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Success Unscrambled Podcast

Simplified Marketing for Creative Entrepreneurs


5 Genuine Goal-Setting Exercises for Entrepreneurs
Stacy wanted this year to be different but she needed help with her goal-setting exercises. After looking at what she managed to accomplish over the last 12 months she knew that something needed to change. Some weeks over the last financial year were downright hairy because of the limited amount of cash flow. Plus her dream of living on a tropical island for 6 months of the year hasn't materialised just yet. If you can relate to Stacy let me know if these points sound familiar. Setting goals and achieving them can be quite daunting You've rarely ever accomplished the goals that you set in the specific timeframe Others seem to be better at setting goals but it doesn't work for you You have a goal but you are clueless about the steps needed to take action Wouldn't it be lovely if there was a realistic way to set achievable goals with action steps as well? In this resource, you'll discover a few key secrets that separate the winners from the others. Join me as we look at a few goal-setting exercises for complete beginners. The Goal-Setting Process Before looking at the various goal-setting exercises available for you to use. It is important to understand the various aspects of the goal-setting process. Many people make the mistake of looking at the ultimate goal while ignoring the reasons behind that goal. For example, if you have professional goals like getting a 6-figure deal or having an income of $10k/month why do you need that money? I'll tell you why... It's because you have a number of personal goals behind those specific goals. This could range from larger goals like buying a mansion or a sports car to smaller goals like hiring a fitness coach. At the end of the day, the goal-setting process should start with the realistic goals of improving the quality of your life and the lives of your loved ones. It's important that you have a process that walks through the stages by adopting the 7 whys principle. At each stage of the process ask yourself why you want that thing. Here's what that looks like... I want to make $100K a year so that I can Pay for living expenses so that I can Buy a beautiful home so that I can Provide a secure life for me and my family so that I can Not have to worry about emergencies so I can Live my perfect day so that I can Do the things I enjoy Of course, you can also do this powerful exercise in reverse order. The most important step is that your focus is on accomplishing the right goal to create a life worth living. Also, these must be meaningful goals for your future self so that you'll be motivated sufficiently to accomplish them. 1. Your Perfect Day A number of years ago I was encouraged to write out in detail what my perfect day will look like. At the time, I was not a digital nomad or even a virtual assistant. In fact, I thought that it was a lot of wishful thinking. With a bit of hesitation, I sat down with a pen and a few sheets of paper. I scribbled down my perfect day from the time I woke up until the time I went to bed. Here are a few things I included. The ideal time for me to wake up each morning Who I would like to wake up with in my bed What I did after waking up The atmosphere and location I'd like to wake up in Items that I would include on the menu for breakfast At what time would I check messages and emails What I would do for work My working hours and days of the week Extracurricular activities Things I would like to do with my loved ones My downtime routine What I do at bedtime Things I do during the day for self-improvement Although I can't remember every single thing that I wrote down many years ago, I can tell you that this stuff works. It's crazy what happens when you get crystal clear about what you want to include or even exclude from your perfect day. I'm living some of that dream even today which ...
39:10 1/22/24
The Ultimate Guide to Freelance Marketing Consultant Rates
Siobhan needed help promoting her small business but she didn't know what are the current freelance marketing consultant rates. This is important for her because she didn't want to pay too much for digital marketing services. Yes, leads and sales are important to the survival of any business. Like many entrepreneurs and small business owners, Siobhan prefers spending time doing what she enjoys. She just was not interested in learning to become a digital marketer herself. Let me know if you face these struggles like Siobhan. You need more leads and sales in your business this year Setting up a 12-month marketing plan is outside your comfort zone You like showing up on social media but you don't have a marketing strategy in place Terms like ROAS, abandon cart emails, CTR, conversion rate, LTV and MRR are way outside your wheelhouse If only there was a way to figure out the cost of a marketing consultant so that you can include them in your marketing budget. In this resource, you'll discover simple strategies to plan, budget and hire your digital marketing strategist to significantly increase your business revenue. What or Who is a Marketing Consultant? For the purposes of this resource, a marketing consultant is someone who works alongside a business at a strategic level to lead their marketing plan. In many cases, a business will hire a marketing consultant to fix issues like underperforming campaigns. Sometimes they are brought in to help an organisation adopt a more cohesive approach to their marketing strategy. Ideally, there would need to be a budget set aside for marketing spend and your marketing consultant can oversee how to spend it effectively. Your marketing consultant should help you get a good return on your marketing spend. A marketing consultant can look at the historical data from your marketing spend vs results over the last 3-12 months and give you wise insights. It is important to note that even the best marketing consultants are not magicians. They don't have control over external forces, economic factors, market trends or making things go viral.🤣 Social Media Manager vs Marketing Assistant vs Marketing Manager vs Marketing Consultant Before we look at rates it's important to understand all the different roles that promote a business. Let's spend some time understanding who these people are and what they do. 1. Social Media Manager Depending on the size of your business you may already have someone who looks after your social media accounts. Their role would be to develop a plan for the social media channels, write the copy, create the graphics and schedule out the content. They would also look at the performance of the content and suggest ways to improve the results of their social media efforts. Another vital role would be to keep up with the latest trends and grow the social media community for the business. 2. Marketing Assistant or Marketing Coordinator So how does the social media manager differ from a marketing assistant or marketing specialist? Well, a marketing assistant also known as a marketing co-ordinator does just that they assist. They are not responsible for leading a specific strategy. In most cases, the business owner makes a plan and the marketing assistant would help implement the plan in the business. They can create graphics from existing templates, transcribe copy based on what the business owner said and pull + compile the reports for someone else to interpret. 3. Marketing Manager If you decide to hire a marketing manager in your business here are a few things that you can expect. They expect to be hired on a full-time basis. The marketing manager would own, plan and develop the marketing strategy for the business across multiple channels. It is their responsibility to deliver the results that they promised. The kind of results that you can expect from a m...
21:13 12/18/23
How to Get Potential Clients Through Cold Email
Shelley started her business recently and she had a burning question, how to get potential clients through cold email? As an entrepreneur, you know that it's important to constantly have cash flow in your business. Without any consistent income, your business is just an expensive hobby. The one skill every entrepreneur needs to master is getting sales or clients into their business. Shelley was keenly aware of this which is why she needed to find a way to master this skill. Here are three things to consider when you decide to use cold emails as your way of generating leads. You'll need a fresh list of people to email every week Sending out emails that get responses is crucial Doing this 100% manually can be a daunting task Nobody likes to be sold to but everyone likes to buy If only there was a way for Shelley to get proven strategies and resources that work every single time. In this resource, you'll discover a number of key elements and insider secrets that you can use to get the results that you need. Email Marketing Statistics So, you're probably wondering why Shelley decided to use cold email as her lead generation strategy. Well, according to Oberlo, there are 4.3 billion users of email globally and this is set to increase to 4.6 billion in the next few years. Another surprising statistic from the same source reveals that over 3 billion emails are sent every day. To put that into perspective, there are 2 billion active users of Facebook daily. In terms of return on investment, the figures show that you can expect to generate $40 for every $1 spent on emails. 81% of business owners continue to use email as their source of customer acquisition. Also, welcome emails have the highest open rates at 68.6% when compared to the average email open rate of 19.7%. Did you know that 49% of consumers said that they like to get promotional emails from their favourite brands weekly? Based on what you know now about email marketing do you think that Shelley has made a good decision? List of Potential Clients One of the toughest things Shelley needs to do before sending out cold emails is to develop a list of her prospective clients. Have you ever wondered where people find a list of ideal clients? If you have no idea who your potential client or buyer persona is then it will be more difficult to find them. So, spend some time developing an avatar of your prospective client before moving to the stage of getting a list. One of the things to figure out when profiling your ideal client avatar is where you can find them quickly and easily. When you know who they are and where they spend most of their time then it becomes easier to find them as well as their email addresses. A number of places where you can find them could include: LinkedIn Business website Instagram Facebook 3rd Party Publications Let's look at ways in which you can develop a solid list of prospects. How to Get a List of Email Addresses Broadly speaking there are two ways to generate a list of email addresses. These two ways are called inbound and outbound. Inbound involves you leaving a link for people to access a free resource and they'll need to enter their email address to get it. Outbound is quite different, you basically need to go and find them and send them a cold email introducing yourself and giving them a reason to respond. Everyone likes inbound email marketing because it is like if your prospective client raises their hand to get what you have. However, if you are like Shelley and you're starting from scratch there are a few ways to get this started. 1. Social Media Hand Raiser The next time you are publishing content on social media instead of sharing a link publicly ask your prospective client to send you a DM. If the thought of getting your prospective clients to send you a cold direct message gives you butterfl...
23:48 12/4/23
How to Get Clients Through Facebook Ads – The Guide
Nellie sighed, her business has experienced a great level of success over the last 3 years but now she wondered how to get clients through Facebook Ads. She knows that in order to take her business to the next level and generate the revenue needed to fulfil her dreams. It was imperative for her to scale her cash flow. Nellie had about 110 clients on a monthly retainer or subscription. What would be nice is if she had two new groups of clients. Project-based clients for VIP day engagements Consulting clients who needed more high-end services Have you experienced something similar to these points in your business as well? You're making 2-3 sales a week on your signature offer You are making between $12k and $15k per month consistently It is your dream to get to $20k and then $50k per month but you're not sure how Just recently, I was listening to one of my peers say that they were unsure what to do next to get the results they needed in their business. In this resource, you'll learn a simple step-by-step process about how to get clients through Facebook Ads. Why Facebook Ads? Before looking at that process, it's important to understand why Nellie is interested in learning about Facebook marketing. So, let's spend some time looking at the latest Facebook advertising statistics. Facebook currently has over 3 billion monthly active users based on an article from Demand Sage. According to Hubspot, Facebook Ads reach 62.2% of all Americans from age 13+. In that same resource, we can see that there are over 10 million active advertisers on the Facebook platform compared to an audience of 2.25 billion in terms of advertising audience size. That means, only 0.45% of active advertisers compared to the audience size. I'll let that sink in for a second. During 2022, Meta generated $113 billion in ad revenue. This means they make $51/person in their advertising audience. Most users in the US are aged between 25-34. Facebook is used by 67% of social media advertisers and 25% of marketers say that Facebook has the highest return on investment. Now that you know this essential information do you think Nellie's interest in using Facebook Ads for her business is justified? Ideal Client No matter how good the Facebook ads statistics appear to be. It is really important that you answer this question. Is your target audience hanging out on Facebook? If yes, then it means that Facebook is a great platform to get clients. Having a clear understanding of who your ideal client is will help you to succeed with Facebook ads. The reason for this is that one of the most intriguing aspects of Facebook Ads Manager is the ability to choose the right audience. This is accomplished using a process called audience mining. A few good examples of this are knowing who your target market follows, what they listen to, where they spend their time online and what apps they use to stay informed. If you know that they like shopping at Lululemons, own a Peleton and spend winters at Breckenridge in Colorado every year. Guess what? You can use Facebook audience targeting to find them. Facebook Page One of the first things you'll need to have in place if you want to find clients through Facebook ads is a business page or a Facebook page. All you need to do to get one is to sign up and complete your details. You can name the page after yourself or use a business or brand name. It would be best if you also have a branded email address and a website address. If you've never created a page before head over to your personal profile and click the 9 dots on the top right-hand side. You'll see the option to create a page in that menu. Please note that apparently there are different versions of the platform depending on where you are located so yours may look a bit different. After creating your page,
34:27 11/20/23
How to Attract New Clients in 5 Incredible Ways
Melia felt tired and frustrated from working 50-hour weeks, something needed to change fast. She would do anything to start her own business but didn't know how to attract clients. Melia knew that if she didn't figure this out in the next 6 weeks, she would need to quit her job of 14 years. Yes, there's a lot of information available on YouTube and blogs across the Internet. However, what would be nice is if she could find a resource that would lead her through the client attraction process successfully, step by step. Let me know if you struggle with any of these. You know that client acquisition is very important for your small business No clients means no cashflow, revenue or income It would be best if you generated a lot of income to become profitable Getting your business to 5-figure months consistently is the ultimate dream If only there was a way to get this process automated or at least have multiple streams of consistent high-quality leads. In this resource, you'll discover how implementing a few simple systems can generate leads that'll help you generate the income and profits needed to go laughing all the way to the bank. 5 Things You're Probably Doing Wrong Before looking at those 5 incredible ways to attract clients let's spend some time looking at the things that don't work. At least when you know what not to do you'll understand the reason why you're not generating leads for your business. You'll also have a better idea of how easy it is to settle for these default or vanilla options in your business. 1. Talking to Everyone Several years ago when I was brand new to business I didn't understand the concept of target marketing. When asked by my business advisor who is my target market, I responded with, "Anyone who needs my services". There's a common phrase in marketing which says, when you talk to everyone, you're talking to no one and this is so true. 2. Not Digging Deep Enough Another common mistake is when you are addressing a specific target audience you are not digging deep enough. What I mean by this is that you are solving a core problem for your potential customers and this core problem has symptoms. For example, when someone is constantly late for all their appointments, what is the real problem? Please don't say that they need a watch. Lol!! 3. Wrong Platform You might not be someone who has difficulty with talking to everyone or digging deep but what about the platform you are using to promote your business? Are you using the right platform where your ideal client is hanging out? Business is so weird, sometimes I find certain types of audiences hanging out in the strangest places. 4. Suffering From Analysis Paralysis This may not be you but there are some people who spend a lot of time analysing everything before taking action. They'll choose 2-3 platforms and go on each one to spend time observing conversations and results others get. However, spending 6-24 months lurking and observing will definitely not bring you leads. 5. Stuck in the Content Creation Phase This is probably the most popular challenge that many new business owners, entrepreneurs and freelancers face. If you are stuck trying to make your content perfect before publishing it then I have some news for you. Nobody is perfect and your client cares more about solving their problem compared to any errors you made. Who Are Your Potential Customers? I know I mentioned this briefly previously but let's take a look at this in a little bit more detail. Understanding who your potential new customers are will not only help you to better customise your research process. It will also help you to coin a message that speaks to them at a deeper level. You'll have much better results if you spend time listing out the things that irritate them or even keep them awake at night. In the previous example,
21:32 11/6/23
How to Get Clients From Facebook Groups [Bank $1,000]
Are you wondering how to get clients from Facebook groups without feeling icky? You've come to the right place because I've made at least $10,000 using this method. In fact, let me tell you the story of Ethney... Like many people getting started in business Ethney had big plans of how well her business would do during its first year. Ethney was a planner so she wanted to prepare everything before finding her first client. She developed a solid business plan, put all her software and systems in place, and got her branding and website ready. She also hired an accountant and even consulted with a lawyer for her contracts. So, when you look at her business from the outside it was perfect. However, there was only one problem... Ethney didn't have a single client. It means that she really needed to get clients fast otherwise she'd end up with one expensive hobby. So, what can she do to resolve this problem? In this resource, you'll learn 5 ways to find clients using Facebook groups as well as what you need to do to be ready to get paid. 5 Reasons Why You're Not Getting Clients in Facebook Groups Before diving into how to quickly and easily find clients using Facebook groups, let's first at 5 ways that don't work. A little background about me... I started my digital business just before 2020 when we had that major global event. My first client as well as my first $5,000 online came from me finding a client using a Facebook group. I'm telling you this so you'll realise that I'm not just talking about theory but something that worked for me in real life. So, here are 5 ways to repel potential clients inside Facebook groups. 1. Ignoring a Potential Client's Request to Not Send a DM I see this quite often inside Facebook groups where a potential client would say something like "no DMs". Quite a number of freelancers or VAs would ignore this and send a direct message anyway. I remember there was a time when I advertised a role for one of my clients and I asked potential freelancers to send me a DM. It was so overwhelming that I swore never to do it again. 2. Not Paying Close Attention to Their Requirements One of the most annoying things anyone can do when offering a service is not 'listening' to your potential client's needs. When a prospective customer publishes a post inside a Facebook group giving an overview of their needs and pain points. In many instances, they are looking for a specific solution or result. For example, the person may say, "I'm not looking for a program or training but a done-for-you service". A freelancer may write in the comments, "___________has a really amazing program that would be a great fit for your needs". What does the client want? These potential customers are normally cash-rich and time-poor so they have no interest in yet another training program. 3. Using Vanilla Responses When Commenting When trying to get the attention of new clients one of the best ways to get lost in the crowd is to reply like everyone else. Responses like "I sent you a DM", "here's a link to my portfolio" and "Applied". Yes, I hear complaints all the time from freelancers who say that they don't bother applying for a role that has dozens of comments on it. The question though is, what are you doing to stand out in that crowd? 4. Doing a Copy and Paste Attempt Another reason why you're not getting clients using Facebook groups is when you take a slapdash approach. In other words, you prefer to hurriedly apply or reach out to 100 potential clients every week. Instead of spending quality time reaching out to only 25 using a unique approach for each one. Remember that quality beats quantity every single time. 5. Looking for Work Posts This may sound strange... You are looking for clients and publishing a post inside a Facebook group saying that you are looking for clients doesn't really work.
23:21 10/23/23
How to Get Clients on LinkedIn Fast [Even as a Newbie]
Martha was desperate she started her business and she wanted to know how to get clients on LinkedIn. The challenge is that Martha was unexpectedly made redundant at her 6-figure job due to her company outsourcing to low-cost locations. Rather than adopting a wait-and-see attitude, Martha wanted to develop an alternative income source as soon as possible. Her 15 years working in business operations leave her with no choice but to promote her business and close sales, even if this is 100% new to her. Do any of these sound relatable to you? You've always used LinkedIn as an online resume Your current connections are not your ideal clients The thought of promoting your business to your connections makes you feel icky You have no idea how to use LinkedIn to find clients If only there was a simple guide to give you step-by-step instructions. In this resource, you'll discover 5 secrets to getting your first client on LinkedIn in the next 30 days. Why LinkedIn is the Best Platform to Find Buyers Have you ever wondered why LinkedIn is one of the best places to find clients or for lead generation of any kind? Well, let me help you with this aha moment. When it comes to social media platforms, LinkedIn is the only one that your potential clients volunteer to divulge their buying power. As a professional network, people are forced to complete details about their profession and qualifications. The only other platforms that come close are X (formerly Twitter) and Instagram. Titles like VP, Manager, Director, President, CEO, Founder and COO scream to others that I influence buying decisions at this company. A person's LinkedIn profile also reveals information about education, interests, past experience and stability. The only difficulty you'll encounter is actually sending a 'cold outreach' connection request or sending an InMail. If you feel so inclined you can upgrade to the Sales Navigator subscription on this social media platform. Your Target Audience One of the first things that you'll need to do before reaching out to prospective clients is to figure out or get clear on your target audience. Do you know who that person is and where they hang out online? What about their problems or the pain points you are trying to solve? Ever wondered about where they are in their journey right now and what questions keep popping up in their heads each day, week and month? What keeps them awake at night? Having a really good understanding of your target audience is one of the keys to successfully finding and/or attracting your potential clients on LinkedIn. In case you are wondering why, I'll explain in greater detail in the next section. Let's look at the best practices for your LinkedIn profile. You do need a LinkedIn account for this to work. Your LinkedIn Profile Did you know that your LinkedIn profile acts as a sales page for your potential clients? I know you're skeptical about that statement but hear me out. When you reach out to someone on LinkedIn, especially if they don't know you the first thing they do is head over to your profile to 'check you out'. If your profile has a professional headshot, is optimised and speaks to your target audience then there's a high chance that they'll convert to a paying customer. The top section of your profile serves as a headline, sub-headline and summary of what you do and who you help. Below that you have a featured section which is a great place to add links to items such as lead magnets, testimonials and your lowest price offer. The next section is your latest activities, posts, articles and stuff you commented on across LinkedIn. Right below that is an about section, use this space to speak directly to your potential clients including the results you can give them. This is followed by your experiences showing your potential clients why you're qualified to help them.
20:54 10/9/23
How to Get Clients Online – 41 Proven Ways [#31 is Rare]
Rebekah lost her job last week so, she decided she wanted her own online business but she had one problem. She didn't know how to get clients online. Her background and experience spanned 20 years working for Fortune 500 companies in her capacity as Human Resources Director. So, the idea of doing any kind of sales and marketing for a business was foreign to her altogether. However, she knew that for her business to make money she needed to figure out how to get clients fast. Let me know if you find these relatable at all. You've always wanted to start your own business but wondered how to make it work The whole 9 to 5 job scene is no longer appealing The fear of failure at a business venture is keeping you stuck in that cubicle Getting that first client would really boost your confidence by 1,000% If only you knew how to navigate the digital marketing world effectively to find paying clients. In this post, you'll learn practical ways to get clients online that would say yes to you even though you don't have experience as an entrepreneur. How to Build Trust and Authority Before diving into the process of finding clients for your new business let's talk about building trust. Believe it or not, the number one reason why potential clients may not say yes to you is because they don't trust you. You're probably thinking, well Alvern, I don't trust me either so why should my potential clients? The truth is the only difference between you and the person who has been in business for 3-10 years is that they are more confident than you. Yes, confidence is the thing that separates those who book clients and those who don't. So, how do you get clients to trust you? Did you know that potential clients will "check you out" before deciding to have an initial chat? Since this is the case it is important for you to give them something to chew on by creating 2-3 social media profiles. This helps you to establish an online presence. Here's what you can do, choose a business name and then... Create an Instagram profile for your business Publish a Facebook business page Create a simple one-page website (use a Canva template) Right now it may all seem quiet because you don't have any content published yet but hang tight because we'll look at that next. What Content to Publish on Social Media? When you're just starting in business it's really difficult to figure out everything on your own. One of those things includes knowing what to post on social media also known as content marketing. The number one tip I'm going to give you next is going to change your life forever (well almost) and here's why. Most solopreneurs complain that social media feels like a constant content hamster wheel where you have to post fresh content daily. However, I can tell you that 3 times a week is fine. The secret to coming up with 365 days of content ideas is this... Write down the top 12 topics in your niche. If you get stuck remember that you can always use ChatGPT to help you complete the list. Now that you have the list head over to Answer the Public, type each topic and take note of the top 30 questions for each one. At the time of creating this resource, you could create a free account and get 3 free searches a day. There's also the option to get a lifetime account for only $79. What to Do With Those Questions from Answer the Public? Now that you have the questions be sure to grab the one with the highest searches. You can choose to do all the questions focused on a specific topic in one month or place them in a spreadsheet and shuffle them. For each question create content suitable for each social media type. Here's an example of what I mean. One of the questions on the topic of lead generation was, how to generate leads with Facebook Ads. I can map out the content like this... A carousel on Instagram Also,
64:10 9/25/23
Facebook: Business Suite vs. Business Mgr vs Creator Studio
It was 2020 and Julie got very confused about the Facebook Business Suite vs. Facebook Business Manager platforms. While she was quite familiar with the platform this new addition to the Facebook family left her quite baffled. As if the health restrictions weren't bad enough Julie thought that this change was adding injury to insult. As a business owner if you are looking to streamline social media management on Facebook then you're probably familiar with the Facebook Business Page and the various tools available.  For growth, any Facebook advertiser or content creator must identify the right tool.  I've been playing this game for over a decade and have seen so many people struggling to figure out which tool is right for them. It's like trying to choose between pizza toppings - so many options, so little time. If you're feeling lost in the jungle of Facebook tools, fear not! In this resource, you'll discover how to conquer the social media world and Facebook, its undisputed king and you'll be able to pick the perfect tool for your needs. It's like a battle royale between two heavyweight boxers, Facebook Business Suite vs. Business Manager. And just for kicks, I'll throw in Creator Studio as a wildcard contender. Don't worry, you'll come out on top. Facebook Business Suite - Info Guide Facebook Business Suite (now Meta Business Suite), is like assembling the ultimate team members of social media superheroes to help small business owners conquer the world of social media management.  Launched in 2020, Facebook Business Suite is the ultimate sidekick that integrates the Facebook Pages Manager app and the Instagram app, creating a powerful force for businesses to manage their accounts on the go. It's like Gamora and her sister Nebula teaming up to conquer the galaxy but for social media. Facebook Business Suite was designed to replace Facebook Business Manager. Let's face it, FB Business Manager can be as complicated as trying to solve a Rubik's cube blindfolded, especially for small businesses with limited resources. Facebook Business Suite, on the other hand, is user-friendly and accessible for businesses of all sizes. The new interface with powerful features is as easy to use as playing a game of Monopoly with your family. You can access Facebook Business Suite on both desktops and via mobile app, giving businesses the flexibility to manage their accounts from anywhere. And you can schedule posts and stories on both Facebook and Instagram in advance. This game-changer feature allows businesses to plan and organize their social media content like a pro. Facebook Business Suite also offers a range of additional tools that can help businesses improve their social media strategy. These include ad management tools, audience targeting options, and insights into the performance of their content. With these great tools, businesses can gain a deeper understanding of their audience, create more engaging content and ultimately drive more traffic and sales to their website. It's like having a secret weapon in your back pocket. Facebook Business Manager - Info Guide Compared to the sleek and user-friendly Facebook Business Suite and Creator Studio, Business Manager feels like a clunky relic from a bygone era. It's not as powerful as its newer counterparts, and let's be real, it's just for managing page settings and assets.  And don't even get me started on the way Business Manager handles ads. It is like trying to swim upstream in a river full of obstacles. It's an outdated way of managing ads that can leave even the most experienced marketers scratching their heads. It's mainly intended for managing page settings and assets, like who has access to your page and what permissions they have. If you're looking for a simple way to manage your page and assets, Facebook Business Manager might be a good fit. For a few businesses,
17:51 9/11/23
How Much To Spend On Facebook Ads [Real Example Included]
Aoife broke out in a cold sweat because she wondered how much to spend on Facebook Ads. In the past, she dabbled with Facebook Ads spending $600+ with very little return on that investment. You see, Aoife saw many entrepreneurs and small business owners who publish stellar results from their Facebook Ads campaigns. This has never been her experience but it would be lovely if she could finally crack the code and get significant results for her business. Facebook is one of the most powerful tools that allow businesses to quickly and easily create targeted campaigns to reach their desired customers. With its growing popularity, it is important to remember that there is no one-size-fits-all solution. I have come across many marketers feeling nervous about Facebook ads' costs and budgets. Many get iffy with thoughts of how much to spend on Facebook Ads and what is a good daily Facebook ads budget.  In this comprehensive guide, you will learn how much to spend on your Facebook Ads in order to get the best results. In the end, you will have a better understanding of how to allocate budget and run effective and successful Facebook Ads. How Much To Spend On Facebook Ads - Budgeting Guide For 2023 With the right Facebook Ads strategy, you can reach your target audience and grow your business. But how much should be spent on Facebook Ads? The answer depends on your budget, size, industry, and goals. To work out optimal spending, it's important to set a budget that is realistic and achievable.  If you're ready to start advertising on social media, don't be intimidated by the Facebook cost. You can start small with just $1 per day and start seeing results. This approach works for those who have a limited budget and want to test the waters before diving in. Before you start looking at allocating more money, here's a step-by-step guide that you can use. Step 1: Determine Your Monthly Facebook Advertising Budget When it comes to determining your monthly Facebook advertising budget, the key is to start small and adjust as you go. There are a number of factors that would lend to good results. For example, a lead generation campaign using the most relevant ads can be achieved at the lowest cost. To be more specific Facebook lead ad cost is surprisingly low per lead compared to other objective types. You'll want to consider how much you can realistically afford to spend. Another way to look at it is what is your lifetime budget. A good starting point is to allocate 5%-10% of your overall advertising budget to Facebook and Instagram ads. This will give you the flexibility to experiment and learn from the campaigns.  Once you've allocated a budget, it's important to track your results. This will give you an idea of how effective your campaigns are and how much you should be spending. Try using different budget strategies for different campaigns.  For example, you can use a cost-per-click (CPC) pricing model for campaigns that focus on conversion rates, and a cost-per-thousand impressions (CPM) for campaigns that focus on brand awareness. With the right budget and strategies in place, you can ensure that Facebook Ad campaigns are working for your business. Step 2: Consider The Size Of Your Brand & Average Product Cost When it comes to deciding how much to spend on Facebook Ads, the size of your brand and the average cost of your product are two important factors to consider. Small business owners tend to have a much lower budget than larger brands and hence may not be able to afford the same amount of advertising.  The cost of your product will also play a role in how much you spend on Facebook Ads. If you’re selling a premium product, you may need to invest more money in ads in order to reach the right customers. On the other hand, if your product is more affordable, you may be able to get away with a lower Facebook ad budget. Ultimately,
45:20 8/28/23
The Ultimate Facebook Ad Frequency: How Much Is Too Much?
Picture this: you've spent countless hours crafting the perfect Facebook ad for your business. You're convinced it will boost your sales, and can't wait to see the results. But after a while, you notice something strange. The same people keep seeing your ad over and over again in their Facebook feed. They're starting to get annoyed, and they are leaving negative feedback. So, what's going on? Well, my friend, it seems you've encountered the issue around Facebook ad frequency.  And if you're not careful, it can hurt your campaign more than it helps. But what is Facebook ad frequency, and how much is too much? Let’s dive deep into the world of Facebook ad frequency, and I'll share with you some practical tips to make sure your ads stay fresh and relevant to your target audience. What Is Facebook Ad Frequency, And Why Does It Matter? What exactly is Facebook ad frequency, and why should you care? Facebook ads frequency is the average number of times your ad has been shown to each person in your target audience. It's crucial because if you have a higher frequency, people might experience ad fatigue, leading to lower engagement, higher costs, and a potentially negative perception of your brand. On the other hand, maintaining an optimal frequency can be beneficial for ad recall, particularly for a potential user or new user who is not yet familiar with your brand. A well-managed frequency number helps ensure your target audience sees your ad enough times to remember your message and associate it with your brand. By striking the right balance, you can optimize your campaigns for better ad recall without overwhelming your audience or causing high ad fatigue. This can help you achieve higher engagement and conversions, making your advertising efforts more effective and efficient. Managing Your Facebook Ad Frequency Managing your Facebook ad frequency is about finding the right balance between reaching your Facebook user audience and not overexposing them to your ads. It can be tricky to master, but here are some best practices to help you manage your ad frequency effectively: Monitor your ad frequency regularly to ensure it stays within an optimal range. The optimal frequency varies, but it should be around1 to 3 per ad set  Adjust your ad targeting to reach a broader audience size if your frequency gets too high. Rotate your ad creatives to keep your ad quality fresh and engaging. Another thing you can do is use the frequency cap feature to limit how often your ads are shown. Understanding Facebook Ad Frequency Cap Now that you know what Facebook ad frequency is and why the frequency metric is important, let's talk about how you can control it using the Facebook ad frequency cap. There are a couple of ways to set frequency depending on your needs and the features available.  First thing, if you are creating a campaign, Facebook Ads Manager only allows setting frequency caps for awareness campaigns. You’ll be able to find that option when clicking the show more options under bid control. The default frequency cap is 1 impression every 7 days, but you can edit it to whatever number you’d like. Another option is to create automated rules. To do this, you’ll need to:  Open the Facebook Ads Manager. Highlight the specific campaign where you'd like to implement the rule. Click the Rules drop-down button beside campaign tags in the main menu, select Create a New Rule, and click Custom Rule.  Provide a name for the rule, and decide if it should apply to all active campaigns or only the selected one.  Select the action for the rule to perform. You have three options: turn on the campaign, turn off the campaign, or send a notification only.  Set up the desired frequency cap and time range for the rule under Conditions. Unfortunately, this option does not enforce a strict frequency cap, as it is limited to,
34:53 8/14/23
The Facebook Lead Ads Cost Guide – How Much Per Lead
Kimberly heard a lot about Facebook lead ads cost and she was wondering if it will work for her business model. As a new course creator Kimberly was finding it difficult to figure out what marketing strategy to use to achieve her goals. While Udemy and Coursera look like attractive options because they have an existing audience. Kimberly knew straight away that these course marketplaces are not the best solution for her dream life. Let me know if you can relate to these points. You've enrolled in several coaching programs that promised visibility but didn't deliver You don't have an existing audience to promote your course After spending $1,000s on resources you're wondering if to throw in the towel All you need to see is a silver lining behind your current dark cloud If only there was a way to grow a targeted email list of potential students quickly and simply with a minimum budget of $1,000/month. In this post, you'll learn how Facebook lead ads can be a breath of fresh air and how they can generate leads for you while you sleep at a very good price. What is Facebook Lead Ads In case you are brand new to Facebook advertising and wondering why you haven't heard about it before this is for you. One of the best ways to explain Facebook lead ads is to show you what it looks like and how it works. However, before doing that here's a brief explanation. Facebook lead ads are a form of advertising specifically designed to generate qualified leads for businesses. The reason it is called Facebook lead ads is because the lead generation occurs on the Facebook platform itself. It means that people viewing the ad will be given the opportunity to enter their details to obtain the offer without having to leave Facebook. So, everything occurs on the platform. How is it Possible to Generate Leads Without Leaving Facebook When you are logged into Meta Business Suite and you click on Ad Manager you'll see the opportunity to create a campaign. After clicking 'Create' at the campaign level you'll see a list of objectives to choose from which will determine your ad type. Choosing leads as your campaign objective will give you a list of possible results that you'll receive from running this type of campaign. Notice the four options given include: Calls Instant forms Conversions Post engagement It is important to note the conversions in this particular case refer to you generating leads on your own web property. As opposed to getting them to sign up via Facebook. 'Instant forms' is the not-so-popular name for Facebook lead ads. What Does the Lead Ad Form Look Like? After creating your ad set and creatives you'll see the option to customise your Instant form before publishing your Facebook ad. As you can see Facebook is pretty thorough in that they've included an area for Privacy policy which is very crucial. This is because you'll be collecting personal details or contact information like an email address. The key to getting high conversion rates on these forms is to remember that people are busy so the less you ask them the more leads you'll get. Although a Facebook pixel isn't required to run an instant forms campaign you'll still need a link to your privacy policy page. This leads us to the next question, the ad. What Does a Lead Ad Look Like? If you're wondering how different a lead ad looks compared to regular ads the answer might surprise you. A Lead ad looks very much the same as regular ads with the only difference being the call to action at the bottom. Typically the call to action would be to download the free resource that you will be offering them in exchange for their details. Here's an example of one such ad as it would appear on Facebook Of course, this resource would not be complete if I fail to include what Instagram ads look like so here you go.
45:55 7/31/23
Facebook Ad Automation: What Nobody is Telling You
As a course creator Edith heard a lot about Facebook ad automation and she wondered if this would work for her business. After launching her program 12 months ago Edith is always on the lookout for ways to drive more leads to her sales funnels. So far, she has tried Facebook ads, organic Pinterest marketing and organic social media campaigns to generate leads. Recently, I attended a social media conference and the hottest topic among the delegates was Facebook ad automation. It was surprising to note that with its ability to target specific new audiences and drive engagement, Facebook's automated ads can play a major role in driving sales and increasing reach. With this guide, you can learn how to create and manage effective Facebook automated ads that will help you reach your desired audience and maximize return on investment. From selecting the right ad format and targeting options to optimizing campaigns to get maximum results, I'll walk you through the process. What Are Facebook Automated Ads - 4 Top Benefits Facebook ad automation has revolutionized the way businesses reach their target audiences. These are created and managed entirely through the Facebook Ads Manager. With automated Facebook ad campaigns, you can set up and launch an ad in minutes, even if you don’t have any ad creation or management experience.  Facebook automated ads can be used for a variety of purposes, including boosting brand awareness, lead generation (via Facebook lead ads) and driving traffic to your website. They are highly customizable, you can select the ad format, choose a targeting strategy and create a custom ad that gets desired messages across to the right people. With the help of sophisticated artificial intelligence (AI), businesses can now create customized personalized ads. This essentially speeds up the ad creation process. This helps them maximize their ad spend and get the most out of their campaigns. Automated ad campaigns run on a budget-spending model and are optimized to get you the best return on investment.  Personalized Audience Targeting Based On Your Page When it comes to marketing, Facebook's automated ads are a game changer. With the ability to target an audience based on data and activity associated with your page, you can reach the right people with the right message at the right time. This means that your ads are more likely to be seen by interested parties. Plus, with advanced audience segmentation, you can create custom audiences based on age, location and other profile information. This aids in helping you tailor messages accordingly. What's more, you can track the performance of your campaigns in order to make adjustments and maximize results. Facebook automated ads are a powerful tool for any business, and they can help you gain more leads, customers and profits. Quick Tip: It is advisable that you have an established Facebook ad account with a history of running ads before choosing to use Facebook Ad automation. Multiple Ad Versions For A/B Testing (up to 6 different versions) If you're looking to get the most out of your ad campaigns, Facebook automated ads with multiple ad versions for A/B testing are a must. You can test six different versions with different images, ad copy, or even targeting the right audience. This is an incredibly powerful tool as it helps optimize your ad campaigns and get the most out of your budget. With this feature, you no longer have to guess which version of your ad will get the highest conversions. Instead, you can make metrics-driven data decisions.  Suggesting Changes & Other Useful Notifications Facebook automated ads are easy to set up and manage, and they allow you to target specific types of customers. But did you know that Facebook also offers suggestions for changes to your ads? With this feature, you can get real-time feedback on what's working and what's not.
27:25 7/17/23
How To Lower the Cost Of Social Media Advertising In 8 Steps
One afternoon I along with my 3 friends decided to step out for lunch. On the way, Sophie asked me to stop at a new Italian restaurant. She had seen an amazing advertisement and great reviews on Instagram and finally, we had Italian that afternoon. This is the power of social media advertising. It has revolutionized the way we communicate, build relationships and find new customers. Social media advertising is a great way to reach a large audience and promote your business, but the cost of social media advertising could make a hole in your pocket.  This guide provides a detailed overview of the cost of social media advertising and how you can make the most of your budget. Social Media Advertising Glossary  If you're new to the game of advertising, navigating the complex language and terminology of the industry can be a huge challenge. Following is a comprehensive guide to the social media advertising glossary, to help you understand the lingo used by industry professionals and ensure that you're well-equipped to take advantage of all the different platforms.  CPC (Cost-per-click) - The amount you’ll pay for ad placement when your ad is clicked PPC (Pay-per-click) - The amount you pay for the clicks your ads get, meaning you only pay when someone actually clicks your ad. CPM (Cost Per Mille) - Also known as Cost per Thousand Impressions, is an amount you pay when your ad is shown a certain number of times.  CPL(Cost Per Lead) - The amount where you only pay when someone clicks on your ad and takes action, such as signing up for your newsletter or filling out a contact form. CPV (Cost-per-view) - You pay for every view generated by your ad. This means you don't have to worry about clicks or impressions, you only pay for the views that actually count. CPA (Cost Per Action) - Also known as cost per acquisition. This is the amount you pay for every user that clicks on your ad, visits your website, or even makes a purchase.  CTR (Click-through rate) - The CTR is a measure of how many people are clicking on your ad. This number will vary based on the type of ad you’re running and the platform on which you’re running it. ROI (Return on investment) - ROI is the return on the money you spend, so you can determine whether your investment is worth it or not. ROAS (Return on Ad Spend) - is very focused on the return on ad spend for a specific ad campaign. It is different from ROI because it only considers the cost of the ad but excludes other fees like copywriting, graphic design, ad management etc. The formula to calculate ROAS is Revenue/Ad Spend Social Media Advertising - Budget’s Guide When it comes to social media advertising, budgeting is not only important but a challenge as well. I like to think of myself as your personal budget guide when it comes to social media advertising! To start off, the cost of social media advertising depends on the platform you're using and the type of ad you're creating.  To narrow down marketing platforms for your business, you need to have clarity on the monthly budget vs the bidding options on different platforms. Before you review the average CPC and CPM on various platforms, it is advisable to set a budget and focus on tailoring your campaigns to reach the target audience more effectively. Minimum Ad Budgets For Different Social Media Platforms  Facebook = $1/day for impressions, $5/day for clicks  Instagram = $1/day for impressions,$5/day for clicks Linkedin = $2 /click, $10 /day Twitter = No minimum Youtube = $10/ day Pinterest = $2.00 for impressions, $0.10 for clicks TikTok = $50/day for campaigns, $20/day for ad groups Average CPC For Different Social Media Platforms  Facebook = $0.97 Instagram = $3.56  Linkedin = $5.26 Twitter = $0.38 Youtube = $3.21 Pinterest = $1.50 TikTok = $1.00 Average CPM For Different Social Media Platforms per 1000 impress...
42:43 7/3/23
How to Build an Online Community [That’s Active + Engaged]
Anna felt stranded, she heard that growing a community on social media is a great way to generate a consistent income online. But she wondered, how to build an online community that is engaged. A few years ago, Anna made a first attempt at building an engaged group on social media but it went quiet pretty quickly. This time she wants to do it right so that she can have over 1,000 engaged group members in 90 days. As you know, social media has become a part of our everyday lives. Whether we’re talking about posting pictures and updates on Facebook, tweeting about our latest activities on Twitter, or sharing funny memes on Instagram, social media has become a major source of entertainment and information. Social media platforms are also powerful tools for connecting people and building community. Platforms such as Twitter, Facebook, and Instagram bring people together. Facebook groups in particular are great online communities. If you want the students in your online course to be able to connect and learn from each other you are probably interested in how to build an online community. But building an online community isn't always easy. This guide will walk you through the steps needed to build an online community. What Is an Online Community? An online community is a group of individuals who share common interests and goals. The members of an online community may be connected through a website, blog, forum, Facebook group, or any other form of digital communication.  Online communities provide a platform for individuals to interact and collaborate around specific topics. They also allow businesses to connect with customers and prospects. For course creators, online communities serve as a powerful learning tool. Facilitating connection between your students and allowing them to learn from each other improves the overall learning process. Your vibrant online community can also drive sales of your online course.  Why Build Your Own Online Community? As a course creator, the online community you create will be focused on bringing your students together. This has obvious benefits for your students in the form of a space for them to ask questions about course procedure or content, and to learn from each other. However, it also has benefits for your online training business including turning satisfied students into brand ambassadors.  Creating an online community can ultimately increase the money you make from selling online lessons. Students who actively engage in your online community are more likely to find that they receive a benefit from your course.  This will lead them to purchase further courses and increase your revenue. Happy students will also help you reach a larger audience. If they are happy with the benefit they have received from your course, and from being with like-minded people in your shared space, they can refer new people to your online platform. Your online community will also afford you the opportunity to present yourself as a leader in your field with the social proof of a large online community behind you. The students engaging with you in your community will also feel a connection to you and be more likely to refer others to your course. Social networks and blog posts can only take you so far. Having real people see and attest to your expertise is great for content creators to showcase their abilities. Online communities will not only highlight your strengths and build brand loyalty but also point out your weaknesses. Don’t worry! This is a good thing.  Taking the temperature of your online community and finding the content your students are struggling with allows you to improve your course offerings. Students in your community will also be able to point out any potential technical glitches. Your engaged community can be your first line of quality assurance. Main Types of Online Communities for Entrepreneurs
29:25 6/19/23
How Much Can You Make Selling Online Courses?
Melinda was excited because she found out that it was possible to generate income online by selling courses. However, she had lots of other questions that needed answers. The most obvious question is this. How much can you make selling online courses? The answer depends on several factors such as your niche, audience size, business model and competitiveness of your field. There are thousands of online course providers offering anything from basic English lessons to advanced programming skills. If you want to start earning some extra cash, then you should consider starting your own online course. The e-learning market is growing and is a great source of potential revenue. You can sell your courses through multiple platforms, including Udemy, Teachable, Skillshare, and CreativeLive. Each has its pros and cons, and you'll need to decide which suits your style and target audience. You can scale up as you go to reach more students and create additional courses to increase your potential revenue. In this post, you'll learn how much you can make from online course sales and other tips and tricks. Is It Possible To Earn Money Selling Online Courses? Yes, it is possible to sell online courses for profit. There are several ways to do this, such as through Amazon, Clickbank, Udemy, Teachable, Skillshare, and others. The key to making money from these platforms is to create high-quality courses that teach something valuable and useful. Your educational content should have real value. You can opt to create your course on a course creation platform or WordPress site and market it through social media ads or Google Ads. Great options for generating revenue if you do not already have a built-in audience to whom to sell your course.  Another option for earning money from selling an online course is to utilize an online course marketplace like Udemy. Potential students visit these sites seeking out online courses which can reduce your marketing pressure. A downside might be the competitiveness of offerings and the low cost of courses on these sites. Additional marketing outside the platform and creating a stellar brand reputation is the best option for helping you manage these downsides.  How Much Revenue Can You Expect From an Online Course? Income in the course creation field can vary widely. Course creators might make only a thousand dollars a year from a course while others might be raking in more than a hundred thousand dollars a year in passive income. Several factors go into what end of the spectrum you might find yourself on. 1. Marketing Effort First, how much effort you put into marketing your course is going to have a huge impact on how much return on investment you will see. To get people to purchase your course they need to see it and for them to see it you are probably going to need to show it to them in the form of an ad, social media post, Pinterest pin or blog post. Your advertising style and strategy are going to depend on factors personal to you but rest assured putting effort into marketing will pay off. Once people have found your online course you want them to go beyond browsing. The percentage of viewers who become students is your conversion rate. The higher your conversion rate the higher your revenue. Bear in might that the lowest acceptable conversion rate when it comes to online marketing is 1%. 2. Addressing the Pain One way to increase your conversion rate is to offer students value and a compelling reason to buy. They want to learn new skills via the online education industry. Your job is to make sure your digital courses appeal to them by offering value and quality. It's important that your course helps your students move away from pain and towards pleasure and that you address these points in your sales page copy. 3. Price Point The third factor that goes into determining how much you can make from selling online...
29:33 6/5/23
How to Sell Courses on Amazon – 5 Clever Hacks [#5 is a Gem]
Melli was browsing the self-improvement section on Amazon when she had a question, how can she sell courses on Amazon? As a personal development coach who has seen it all, Melli wanted to help as many people as possible. She knew very well that reading a self-improvement book or listening to an audiobook is only hitting the top of the iceberg. Her potential students needed someone to walk them through that transformation while holding their hands. However, she had no idea if it is even possible to sell courses on Amazon. Like Melli, if you are creating an online course, Amazon has to come to mind as a place to sell it. You can buy cat food, a trampoline, and your wedding dress on Amazon. Why shouldn’t you consider adding your online course to their myriad options? Amazon sellers have access to millions of customers via the Amazon platform. Though you might be worried there is too much competition, by following best practices you can sell profitable products via the Amazon marketplace. If you want to know how to sell your detailed course on Amazon you’ll find it requires thinking outside the box. Amazon is very user-friendly for both its customers and its sellers. However, they do not allow online courses to be sold as we might traditionally think of them. In this post, you'll learn clever ways to get your course marketed on Amazon as well as how to sell other digital products on the platform as needed. Can You Sell Your Online Course on Amazon? Amazon does not allow third-party vendors (that’s you!) to sell traditional online courses on Amazon. Selling digital products on Amazon is limited to Amazon’s partners which are limited to other large corporations like Sony or Microsoft. You will see digital codes for the latest Switch games for sale on Amazon for example.  You are considering selling your online course on Amazon due to its customer base. Amazon developed that customer base due to its sterling reputation. It has that reputation because it offers quality products. Your online course will be of the highest quality I’m sure but you know you can’t trust others.  Amazon can’t risk having its site clogged, and reputation degraded, by low-quality course offerings and can’t take the time to verify each course. They are running a huge global conglomerate. You understand.  Pros and Cons of Selling Courses on Amazon While you can’t sell online courses on Amazon directly, which some might consider a con, there are ways to get your online course content on Amazon and reach students. Given that Amazon is still an option to deliver your digital product we should consider the pros and cons of using Amazon.  Pros of Selling Your Online Course on Amazon: Amazon is the world’s largest online retailer. You want to reach your students and the odds are good they have an Amazon account. Utilising the Amazon website is a great opportunity to find your future successful students. Amazon has great customer service. If you are having trouble with your account you can easily reach a representative for help. The responsiveness of Amazon makes them a great business partner. They also handle sensitive data well. Marketing costs with Amazon are low. With their large user base, you already have potential students in your marketplace from the beginning. They are already searching Amazon for products they are interested in like your online course! Amazon also has built-in marketing tools like sponsored products and Lockscreen ads if you are so inclined.   Cons of Selling Your Online Course on Amazon: You can’t sell online courses on Amazon. This might seem like an insurmountable con but there are options. You can convert your content into an ebook or upload a course video to Prime Direct Video.  The competition on Amazon can seem like a huge con. While Amazon, as a retail giant, does have many sellers there is no reason you can’t succeed.
32:19 5/22/23
How to Sell Online Courses [Includes ChatGPT Guide]
Nancy was extremely excited she finally got clarity on the idea for her online courses but she wondered how to sell online courses. Like Nancy, many aspiring course creators struggle with figuring out their offer, ideal client and marketing strategy. After playing around with the A.I., tool ChatGPT, Nancy was able to get a comprehensive overview of her offer, big promise and ideal client in granular detail. However, before creating her course she needed to have a chat with her prospective students in a group setting, like a Facebook Group. This will help her validate her offer and course content as well as enrol her first students at a beta price. Major Tip: Before you sell online courses it's important to get really clear on your offer, ideal client, big promise and course content - see the ChatGPT videos below for more. Looking to Start Selling Courses Online? Are you looking to start selling courses online? If yes, then hold tight as I give you a deep dive into this interesting topic. It has all the information you need to get started on the right foot.   In this post, you'll learn some great insights into how to start selling your very own online course. I'll highlight best practices as you consider how you will proceed with your digital products. Selling courses online has become extremely lucrative over the last decade. This explosion in popularity is forecasted to continue. The eLearning market is expected to reach $350 billion by 2025. This is good news for those who have exciting online course ideas. Selling courses online is a great way to earn passive income. The key to success lies in creating high-quality content. If you understand and are passionate about your subject you can succeed in creating courses that appeal to students.   There are several ways to go about achieving this. As I go through this resource, you'll also learn how to increase your course conversion rate and how to focus your marketing efforts. Why Make and Sell Your Own Online Course? There are many different ways to monetize your skills and knowledge. You can make money online with an online course.  It doesn't matter if it is your first time teaching or if you have some experience under your belt in the education field. With hard work, passion, and a good idea you can make a lucrative digital course. Online courses are a growing industry making them a great option for breaking into the work-from-home space. With an online course, you are also your own boss and in control of your online business.  You can create a course that requires little oversight from you that has a passive income. The flexibility and growth of selling an online course are some of the greatest benefits of the endeavour. If you’ve ever dreamt of creating a more secure and stress-free lifestyle for yourself, online course creation is the way to go.  Content creation can also be a stimulating experience for course creators who are passionate about their subject. In turn, this passion helps you create content that students will enjoy and learn from.  Making your passion your business is a great idea since it allows you to engage with what you love whenever you work. Your knowledge of your field will also grow as you research and create content for your students. Why Is Having an Online Course Profitable? Online course creation has a very low barrier to entry. You can essentially create an online course for free. Your greatest resource is your expertise in your subject matter after all.  If repurposing content the investment of time can be minimised as well. Expenses you may face in creating an online course are all optional. Some things you could choose to invest in are: Software programs to create graphics or edit video Video and audio recording equipment An editor for written content A graphic designer A professional videographer or photographer
55:04 5/8/23
How to Launch an Online Course – Ultimate Guide [Checklist Incl]
This guide begins with a story about Sandra, a 25-year-old chef working at a local restaurant.  She is known amongst her peers and customers as the "genius behind the recipe."  To Sandra, cooking goes beyond simply heating up a collection of ingredients – it is an art that she’s perfected over the years. She loves cooking and is passionate about her craft. Through her experience and networking within the culinary world, Sandra meets a man named Kyle: the owner of a five-star restaurant downtown who loved the cinnamon rolls Sandra's restaurant is famous for.  Wanting to learn more about her and her style of cooking, Kyle offers her a lead role in the online culinary courses he manages for international students. Sandra began nurturing this idea of developing a course and selling it to people like Kyle and his students stationed all over the world. As Sandra considers making her first course she realizes that there is a lot she doesn't know about how to create one. Her knowledge of successful online course creation is not at the same level compared with her knowledge of cooking. It’s clear that there are many people like Sandra, armed with the perfect potential to excel in creating courses online but lacking the basic knowledge required to launch their course content onto the internet in the best way.   Here’s how to launch an online course with ease and transparent comprehension. What Are the Benefits of Launching an Online Course? Perfect Source of Passive Income One of the many advantages that come with launching an online course is that your presence isn’t needed in order to earn income.  You’ll need to invest in marketing, but after that, the course pretty much runs itself. It doesn't have to take up a lot of time. The simple fact of only needing to do it once makes the whole process much more straightforward.  If you are looking for the most effective way to earn a passive income with a smaller workload and less oversight, launching an online course is an ideal route to consider. Expand Your Audience  Building monetary value is common sense:  The bigger the market you cover, the more sales you accumulate. What better possible way can you reach more audiences if not online?  Online learning is available to anyone with an internet connection. By putting your course content online your list of potential students expands exponentially from just students in your local area, Work Remotely Like Sandra, it doesn't matter where you are. Just like your students can be anywhere with an internet connection, so can you. You can do a lot of work creating your course in a coffee shop or have your launch day on vacation in Bali You can be anywhere at any time and still make sales. If flexibility in where and when you work is important to you, creating an online course could definitely be the right decision for you. Creating online courses is one of the most highly recommended businesses for many such as those stay-at-home moms who wish to make a living while still keeping an eye on their kids. It is also great for those who travel frequently or wish to start living the digital nomad lifestyle. Self-Fulfilment Online course creation is for people who find joy in the ability to impact others by sharing their knowledge of a particular niche. A great course is made by someone who has a passion for sharing their knowledge with others. In any circumstance, you may have seen people quit their regular jobs so they may concentrate solely on creating course material on a particular topic. To these types of people, creating this material is more of a hobby than it is a business. When they made their first online course they discovered the joy of teaching others and they keep that positivity going through each new course they create. As the popular quote by Confucious goes, “Do what you love, and you’ll never work a day in your life.”
50:54 4/24/23
Cost of Marketing on Social Media: How Much Should It Be?
Patty was preparing to start her small business but one question bothered her, what is the actual cost of marketing on social media? During her online research, she found several sources that outlined a large number of different strategies. As someone who is going to be a solopreneur, Patty doesn't have a big budget available. So, it's imperative for her to adopt a strategy and develop a plan that will work for her and the way she wants her potential clients to experience her brand online. If it was true a decade ago that everyone was on social media, it definitely is a fact now. Even your grandmother is on Facebook sharing viral cat videos. The fact that everyone is on social media, gives you a good reason to market using social media. Who doesn’t want to be marketing to everyone?  The cost of marketing on social media is a factor to consider as you start considering your marketing strategy. Though you can’t afford to ignore advertising on social media you still want an idea of the costs so that you can advertise on social media while staying within your marketing budget. In this post, you'll learn who does what on social media, the cost of hiring them, the tools you can use, and the cost of social media advertising. Also, how to calculate your budget and the number one secret that nobody shares on how to get a return on your investment. What is Social Media Marketing? Social media marketing boils down to marketing on social media. Does that answer your question? Probably not. Let’s dig into it more deeply. Social media marketing involves using social media platforms to build awareness of your brand, increase sales of your products, and drive traffic to your website. The platforms for social media are places where people can connect with others and share content. Social media platforms include sites like Facebook, Instagram, Twitter and LinkedIn.  You can use your profile on these sites to market to your potential customers. This requires creating content and posting it. You can use planners to chart out your posting schedule. You can also use tools like Facebook Ads to market to people who fit the profile of your customers that might not already be following you on social media.  No matter which strategy you pursue with your social media marketing campaign, you need to advertise on social media. There are 4.62 billion social media users this year. These people represent 58% of the globe. 27.6% of these users say that they discover new products and brands via social media. You need to be marketing to these people to capture your share of the market.  This is the most effective way to generate leads and increase your conversion rate. Social media marketing also offers the advantage of analytics. You can see in clear numbers the number of people seeing and engaging with your content. You can easily track which types of posts resonate with the largest market share and create more posts that get clicks.  Social Media Manager Costs You are going to be marketing on social media. It is a given in today's climate. Though there are many tools available to ease the process of doing it yourself, you might be considering bringing in help for your digital marketing campaign. How much is a social media manager? What about an intern? Let’s dive into it! Intern Social media marketing interns generally earn around $15 per hour. Their tasks include things like creating social media posting schedules, creating captions or graphics for social media posts, and tracking analytics for already posted marketing.  Interns might not have the experience to tackle large projects or take on the creation of posts. They are a great option to keep you organised and to handle smaller tasks. As your intern gains experience you can begin to entrust them with more tasks, perhaps even working up to content creation.  Freelancer
33:58 4/10/23
How To Create an Online Course [The Ultimate Guide]
Jen lost her job as a high school teacher after four years of working with her former employer. It was a devastating moment for a 28-year-old woman with a passion for impacting knowledge in others. Normally, people like her would look for another 9-5 job to rely on because that's the easy path, but Jen was smarter. Teaching is the only thing Jen has a passion for. She is an IT expert and understands how hacking works. She wasn't ready to let teaching go, and that was how she got the idea of creating online training for prospective hackers and IT students. Jen had the right market, concept, and strategy. But, there was a problem: she needed help to create an online course. The point is that we know many people like Jen are out there. People knowledgeable in a particular niche, excellent communicators, and passionate about impacting others with knowledge but need to learn how to go about it. If you are like Jen, you are lucky to be in this group because we created this piece just for you. In this post, you'll learn ten important steps you will need to develop the best online course. So, let's do this, shall we? What is an Online Course? An online course is a learning program structured in a syllabus focusing on a particular niche or topic. Depending on the niche, these courses can be formal or informal. Unlike the informal, the formal type of online courses usually come with certification at the end. Benefits of Developing an Online Course There is no one benefit of developing online courses, but there is one popular benefit all online course creators admit to innovation. An innovative online course idea has been one of the methods corporate bodies deploy when trying to communicate their new ideas or strategies to their staff. Some other known benefits are Constant availability of your instructor. You can access your instructor 24 hours a day, seven days a week. Convenience. Unlike the traditional classroom setting, it allows you to bring the classroom to your room. You will agree that this is the best way to learn in the 21st century. It commands attention. Because you are the only person in the room, it is easier to pay attention while an online course is going on. Step-By-Step Guide to Creating an Online Course Now, to the big part. The thing is, knowing how to teach a course online plays a huge part in the whole online course creation process. Like Jen, you should be talented in teaching skills and understand the psychology behind impacting knowledge. How to structure an online course – to be seen as an expert, course creators should know how to structure an online course. Without wasting much time, check out the steps below. #1. Find Your Niche Before teaching a particular course, you must have an area of concentration or interest. Like Jen, who is into IT and skilled in hacking, you should be able to find a niche and create a syllabus around it. Choose the Best Course Topic There are many good online course ideas; make sure you choose topics that solve real problems. Here are the factors you should consider when choosing your ideal topic: Passion. Passion is crucial if you want to teach the course in the long run. Furthermore, being passionate about a topic helps you apply effective marketing strategies that will lead to high sales. Profitability. Good topics are always the most profitable; make sure it is what the market (your potential students) needs. You can conduct a market research assessment to determine whether your topic of choice is in demand. Experience and expertise. Experience and expertise are crucial in backing up your content. With experience, you know the issues your audience is likely to encounter, and you can offer them help, giving you an edge over your competitors. Ensure That Your Course Concept Has High Market Demand When selecting your niche, you should focus on what people need.
53:50 3/27/23
How Long Should an Online Course Be (Lessons + Modules) 
Eva sat in front of her desktop, contemplating how to set up the online classes she dreamed of launching. ‘But how long should an online course be?’ she thought. She didn't want to prepare online content that would be too cumbersome for students to complete. For over two years now Eva has been a digital marketer, and quite successful at it, but now she wants to launch into the online course space. For what exactly? To bring her knowledge and skills to students who want to learn.  She glanced over at her email list to see the number of emails requesting her to start already; it made her more determined. If you are also like Eva, seeking to also put your course out there in the online space, you might find yourself asking questions like these: What is the ideal class length? How long should I make courses, so that my students can enjoy the lessons? Will people appreciate a longer course, or do they prefer shorter ones? Will my prospective students be willing to pay for the course if it's too long or too short? How long are master classes? Will I make more sales if I make the course a bit longer? Will people feel my teaching won't have value if it's short? I think I need to increase it a bit, say 8 hours or more. All these are valid questions, so stick to this resource if you want good answers that will guide you through. In this post, you'll learn everything you need to help you determine the ideal length of your online course including lessons and modules. Factors That Affect The Length of Your Online Course It's not just about putting out online programs. You want your students to get value from what you will teach them in your e-learning course. Depending on the course and the technicality, course content shouldn't be less than 30 minutes or more than 4 hours.  There is no set rule on what the length of an online training should be. However, from the process of course creation, you will understand how teaching goals affect online course length. There are other things you might want to consider about the length, which include activities you will provide, what course material you will use, how thoroughly you will dwell on the subject, and so on. An ideal online course length can depend on a variety of factors. In all, your course should be long enough to cover everything that your students need to know without taking much time. What Course Material Will You Use Before putting together a course for your online training, you need to keep these things at the back of your mind:  Check the content material you are putting together and ensure it's not too complex for the learners. Knowing a particular subject well doesn't automatically translate to knowing how to put that knowledge together to teach someone else via online learning. Why this? Most course creators make the mistake of thinking their students are at the same knowledge level as them. They make the course so complicated and too long to the point that it is too difficult for students to understand. You have to identify common gaps in your student’s knowledge. Put yourself in their position and ask, as a beginner with little or no knowledge about this subject, will I need all of these? Your aim shouldn't be to make sales but to impart knowledge, skills, and valuable information, so let your priority be the students. How Do I Spread Out The Modules and Lessons At the time of compiling the course, if it's getting too long, then you should consider dividing it into modules and lessons.  Covering your course topic by spreading out learning materials can help your students reach their learning objectives in less time. Spreading out the information in this way will help the lessons be concise for better comprehension. Ideally, the range of each should be between five to twenty minutes, a maximum of twenty-five minutes. As earlier stated,
17:04 3/13/23
How to Create a Video for Online Course [7-Year-Olds Can Do It]
Margaret sat at the kitchen table wondering how to create a video for her online course. Ever since she experienced an online program a few years ago, Margaret got the course creator bug. She realised how much value she could add to the lives of her potential students. With the emergence of popular social media apps: TikTok, Instagram reels, Facebook reels, Youtube shorts– there’s a key underlying attraction and all signs point to video content.  Let’s face it, video is king now. Even if we didn’t want to jump on that train, it’s a take-it-or-lose ROI situation now. Selling anything is directly related to how well you present the service or product.  Although informing through a blog post is useful, numerous people prefer watching a video instead. Thus, the boom in online learning.  At first, the video freaked me out. How will I keep up with the quality, the lighting, the tone, everything? What goes into a high-quality, high-converting video and how do I get there? I’ve invested hours upon hours in building out my video content so I can let you in on all the industry tricks of the trade. Grab your phone or DSLR, and let’s get filming, crew! In this post, you'll learn everything from reaching your target audience to identifying the right tools to make your work easy, and how to position yourself as an expert in your field.  It’s completely possible to make money as a course creator without any teaching experience. As long as you have adequate knowledge of a subject, you can create expert video courses by following these painless steps.  Tag along as we take a deep dive into the subject. First, Why Should You Create Online Courses? The short answer here is impact, passive income, a wealth of knowledge, and flexibility. But, the freedom that comes with being a course creator is unparalleled– plus sharing your passions with others is always an exciting venture, isn’t it? Create an Online Course to Impact Lives Do you ever feel deeply satisfied whenever you help someone? That’s a sign that you’ll do well as a content creator. Your content can really make a difference.  The major reason for educating people is to impact their lives in a positive way. Teachers create a lasting impact on their students’ lives and can really shape and influence people in powerful ways. The internet has made it easier than ever to teach local and international students. Create a course in California that’s accessible to learners in India, Turkey, Europe, and more! You no longer have to meet people physically to make positive changes in their lives. Simply by producing excellent course content, you have the opportunity to make someone else’s journey smoother.  Tell your progress story to guide others as they climb the ladder. Someone out there needs the knowledge that you have; dispense it. Sharing your skills and expertise will have a greater impact than you might be able to imagine. Create an Online Course for Passive Income As of late, the entire world is experiencing inflation, which means having one stream of income is not enough to keep you financially stable. The ultimate goal for anyone in the 21st century is to make money while you sleep or at least have multiple sources of income.  Turn your passions and knowledge into passive income by creating a course that up and runs itself after initial development. Before, you were only able to access your local market to teach in-person classes. Now, the market is worldwide. Create an Online Course for Flexibility Online education has made it easy and convenient for entrepreneurs to make money doing what they enjoy from the comfort of their homes. We no longer need a physical location to create a business.  You can make your own video course at your own pace without any pressure. This allows you to own your time and manage it as you deem fit. If you’ve ever worked a 9-5, you know what I’m talking about. 
39:51 2/27/23
The Ultimate Guide on How To Create a Mini-course [Step-by-Step]
Maxine wanted to know how to create a mini-course because a 6-figure course creator let her in on a little secret. Just like Maxine, this 6-figure business owner got a successful start using a mini-course. After hearing this Maxine was determined to grow her business using similar strategies. However, there was one problem. Maxine never created a mini-course before so she needed a guide or mentor to assist. Let me know if you're having an experience similar to Maxine's. You've heard that less is more. How true is this concept in online course creation? Is there value in creating a one-hour or two-hour mini-course? Mini-courses can be powerful online tools for creators when created correctly.  If you're just starting out, a mini-course provides a great platform for you to grow into full online courses. If you already have a course running it can be a great complement and drive sales to your full course. But to create a valuable best-selling mini-course, you should select a topic, know how to create an online mini-course, and consider what modules you should include.  In this post, you'll learn how to create a mini-course, how many modules a mini-course has, and the benefits of developing a short course.  What's a Mini-Course? A mini-course is a short online course or a condensed version of a full-length course. It can also be online video courses created for a targeted audience. As a short course, it can contain a number of short videos and be used as a minimum viable product of a larger course. A mini-course can be mini online video classes or a set of live trainings without printables or download options.  A mini-course is a powerful tool that creators use to build their online businesses. It takes less time and is one of the best ways to launch an online course business.  The focus of mini-courses is assisting people to gain experience and learn a new concept or skill. A mini-course acts as a tool creators use to attract market leads or acquire market validation. Compared to full courses, mini-courses are action-oriented, more focused, and quicker and easier to complete. In most cases, creators use a free mini-course as a guide and platform for creating more expensive and longer courses. Advantages of Developing a Mini-Course Bigger isn't always better, and creating a mini-course is simpler and takes less time to produce. A mini-course is an appropriate way to start making money before launching your full-length course. It can be placed at the front end of a sales funnel and sold using monthly subscriptions. So why should you create a mini-course? Is it worth the time and the resources used when creating it? What are the potential advantages of developing a mini-course for your audience? Below you'll find the primary benefits of creating a mini-course.  Less Time To Produce If you don't have the time to create a full-length course, but you still want to share your ideas online, why don't you create a mini-course that requires less time to produce? Producing a mini-course is faster than a full-length course. You can create a mini-course in two weeks and use limited resources and money. A large course has much more pressure and requires more investment of time and money.  Verify Your Market Mini-courses also help you gauge demand for the selected topic before investing resources and time to create a larger course. You have the opportunity to create online courses to test your market. When starting your online course business, starting small is always appropriate. You can even ask your audience what they really want through social media platforms and social networks. You can use the feedback to verify and validate your target audience and market.  Start small if it is your first online course to create and you feel insecure and uncertain. Select a mini-course topic and create a short online course for your target audience....
25:15 2/13/23
9 Incredible Tips on How To Presell a Course [+ 6-Figure Secrets]
Lily felt lost because after spending days searching through content about how to presell a course she wasn't any wiser. You see, Lily heard inside a Facebook group that it was better to presell a course rather than invest lots of time building it out. She wanted to be able to gauge interest in her signature offer before investing time and energy. The problem though is that preselling a course is not as easy as she expected it to be. All the information in blogs and in YouTube videos seems to be oh-so vague. Let me know if you can relate to these points. Creating an online course is a labour of love. You know your topic well and are excited to share your knowledge with others but it is still a lot of labour. Learning how to presell a course can help you feel like the work you are putting in is worth it.  You want to have students and make an income. That is why you are learning about online course creation after all. If you can generate presales you can work on that content knowing that eyes will see it! Make sure the labour in your labour of love is worth it. In this post, you'll learn why pre-selling is important as well as 9 incredible tips that will help you to sell out your course in no time. Why Pre-Selling is Important You are passionate and knowledgeable about your field. So much so that you can teach others about it and you want to! But of course, you want the time you spend making a course to be worth it for you financially. You aren’t giving away your hard-earned skill for free after all.  Pre-selling before and as you create means that your course will be generating income even as you invest time and effort in creating it. You are being paid for your work upfront. Not only does this ease your pocket it can also help incentivise you to work when that cup of coffee isn’t cutting it.  All the tips outlined in this resource will help you with creating pre-sales for your course. Online innovative business owners now have all the information they need to start pre-selling to their target students. Use this info to get the pre-sales for your next course.  Tips on How To Sell a Course Tip #1 Layout Your Digital Product Navigating through the entire course shouldn't be difficult for students. The first section starts with the basics like the course title. The introductory part of the lessons should carry all the needed information about what to expect. You can start by giving out a sneak peek of what to expect in each module, the topics, class activities, quizzes, and the time frame for completing the course.  Through pre-sales, you can be selling your course as you are creating it however it is essential to create a great online course. Students can refer other students or leave reviews. You want to make sure your pre-sales students have a great online course after you launch.  Tip #2  Figure out Your Target Numbers You do not want to price your online course so high that people do not sign-up but you also want to recoup the investment of your time and resources in creating a course.  Conduct market research, calculate your cost during production (value your time too!) and use that to guide you in pricing your new online course. This is important in pre-selling as you do not want to over-price or even under-price your course. The next step is to know that you are not marketing your product to just anyone but to people who need or would be interested in your online course, so just like any other venture, you need to figure out who your potential customers are, including where and how to find them.  Don't make the mistakes some course creators make, thinking people will be more interested if they offer their course at a lower price. This is not true at all. If your course is worth it, you will make sales effortlessly. When you determine the people your course is meant for and set the price appropriately,
26:53 1/30/23
How To Create an Online Course Outline [Plus 6-Figure Examples]
Linda was excited, she figured out her course niche but how to create a course outline still remained as the burning question on her lips. You see, Linda spent the last 3-5 years trying to decide what she can teach online. As a Therapist, it can be difficult to translate her skills into something easily teachable. Like Linda, I've had similar battles in the past. At this point, I've already lost count of how many courses I prematurely tossed aside.  You know the ones I'm talking about: those with huge unstructured walls of text that's just a huge run-on sentence. I can't tell you how frustrating it is to try and learn a new course that's nothing more than a jumble of information. How are you supposed to know where to start? Or what the most important information is?  Fortunately, a simple solution to this problem is learning how to create a course outline. A course outline is a road map for your course. It's a way to take all the information you want to include in your course and organize it into an easy-to-follow format. Now, how do you create an online course outline? Creating a course outline is a simple process that anyone can do. Determine your goals, break down the steps, and reassess your outline, ensuring you maintain simplicity. In this blog post, you'll learn easy steps (with examples) to create an effective course outline. I'll also give you outline creation tips and answer questions like, “what is a course format?” Let’s take a closer look. What is a Course Outline? Did you know that 2030 e-learning predictions place the online course market at six times the 2015 levels($107 billion)? As such, it’s unsurprising why many want to perfect this area. One of the biggest questions course creators ask is, “What is a detailed course outline?” A course outline is a document that typically includes a Course title Course description,  Learning outcomes Subject matter topics Course syllabus materials Course requirements and assessments Course Policies Course Schedule Instructor's contact information, and sometimes social media pages. A course outline is like a teaching partner for instructors, which lays the building blocks for each online course topic. You can share it with students to give them an overview of the course content. Once a course plan is ready, you may add more detail to the objectives or topics or an additional assessment. You can also modify a course plan as you teach to make changes to the content or structure of the course. Why You Need a Course Outline An outline is an excellent enhancer of your teaching methods. It helps you organize yourself and stay on the right track. An outline helps you keep all your content organized in one place from the first to the final project. You can easily reference it when you need to and it can help you with course development. An outline also helps ensure an instructional designer creates cohesive and well-flowing modules. Planning your course material ahead of time ensures that the component parts build on each other. It ensures that you adequately cover all the course modules. Creating an outline for your course may seem time-consuming and hard work. However, it saves you much time in the long run. Take time to plan out your content ahead of time. This way, you’ll avoid having to make last-minute changes to your lectures or handouts. A course outline provides a clear overview of the learning resources and their structure. A clear understanding is helpful to prospective students as they meet your material for the first time. Well-structured course outlines give a good impression to students. They help them determine how the courses fit into their schedules and what the set expectations are. How To Create an Effective Course Outline Creating a course outline can be a simple or complex process, depending on your needs.
23:18 1/16/23
201 Best Online Course Ideas – What Profitable Niche to Target?
Lizzy was reading a sales page about the best ways to find online course ideas for creators. She wanted to do the market research herself but she was short on time. You see, Lizzy had about 5-6 ideas swirling around in her head about potential topics for a course she would like to launch in a few months. Like Lizzy, you're probably facing a similar challenge. What niche should you choose for your online course? There are hundreds of courses out there, and you don't want to create a course in an oversaturated niche. How do you decide whether or not a particular course is worth making? How do you narrow down a field to one niche to teach? There are many reasons why you want to create your own online course. Some of them might include earning extra income, building a brand, and even helping others. The key is finding something that you enjoy creating and sharing. There are lots of online course ideas that you can get started with if you keep that in mind.  How to Choose the Best Online Course Idea You have mastered a skill and have a lot you can share with others. That is why you want to create an online course or even a mini-course. However, you want to pick a topic that will sell. Consider our profitable course ideas to choose your online course niche.  1 - Demand Will people be interested in purchasing and learning from it? Is your topic something that has demand? Make sure there are people out there interested in what you want to share. You want to pick a popular topic that will intrigue students. What problem can you solve? If you create something that solves a problem for someone, then they will be interested in buying it. Pick a topic that addresses a concrete pain point.  2 - Audience Who is your target audience? Your target audience is your potential student. What kind of students are you looking for? What are they looking for? What are their pain points? Once you know who the target audience for your online course is you can begin to consider their needs. Think about what problems they need to solve.  How long should an online course be for them to stay interested? It is important that your online course be a manageable length for your students. Don’t create a course that is too long.  3 - Expertise Do you have unique skills? Is there a particular skill that sets you apart in your field? Think about things that make you different from other people interested in your topic.  What’s your expertise and knowledge that you can share with your audience? Think about what you know that others might want to know. Don’t try to teach an online course about surfing if you can’t swim. Stick to what you know.  4 - Competition How many other courses are already out in your chosen niche/topic? With proper marketing and a quality product, you can break into a crowded field. However, you can consider the competition when selecting a course topic to perhaps cover a lesser-explored corner of your field.  5 - Medium What’s your approach? Your approach is how you will deliver your knowledge to your students. Think about the different course content types you will use. Options include audio, text, video, and more.  6 - Profitability Can you profit from your online course? Though you have many motivations for selling online courses such as making the world a better place and educating others, you still want to make money selling courses online.  Ideas For A Successful Online Course With these ideas and questions in your mind, you are ready to start thinking about your online course topic. Take a look at some of the fields and topics we have highlighted to get your next great idea.   Digital Marketing Digital Marketing has become very important these days. With the rise of the new online marketing medium, there has been equal demand for courses on the subject.
47:35 1/2/23
How to Structure an Online Course for Raving Student Success
While Nisha sat wondering how to structure an online course the doorbell rang. It must be the delivery from Amazon she thought. Because Nisha was planning to shoot videos for her online course over the next 2-3 weeks she ordered studio lights and a good-quality microphone. Did you know that the e-learning market is currently worth $215 billion? As a course creator, you and Nisha are facing stiff competition. So, you must have a well-planned course structure to remain relevant.  One essential step in creating a profitable online course is to structure the online course content. It creates clarity and allows you to focus on the most vital content and elements of your course.  In this post, you'll learn about the kind of content to choose, how to organise ideas, tips to structure an online course, and what makes a good online course.  This expert guide will walk you through the journey and process of structuring an effective online course that will attract and keep your online students engaged. What Is The Purpose of Structuring Your Online Course?  You structure your online course to ensure the topics are well-organised.  A clear online course structure helps learners understand the course expectations, outcomes and what you expect from them each week.  A well-structured online course provides learners with a clear path to progress.  What Topics Do You Want To Cover?  Before creating a well-structured online course, you must consider the topics to cover. You should have ideas about what you would like to teach before you begin creating a course outline.  Then you must be knowledgeable about the approach to use and how to tailor your online course to align with your target student’s needs. An effective way to help online learners to get their desired results is to offer a step-by-step course. What Kind of Content?  There are a variety of different content types to consider during online course creation. The most commonly used content types are written (e-books and PDFs), voice-only, voice-over slides, and talking head videos. To increase student engagement with your online course you can use more than a single kind of content.  When presenting the information you're teaching, always consider what is best for your students. Consider their needs and also the type of material you are presenting. For example, a course that references graphs would not be suited to audio-only.  In this case, you could support the audio with PDFs or consider voice-over slides. If possible, you can include step-by-step written instructions, an audio format, or a video for visual learners and those who find reading PDFs and other content cumbersome. The online training you're offering should be considered thoroughly when selecting the content type. Always remember that the types of content directly influence the style and structure of your online course material.  Organising Your Ideas  After brainstorming your ideas and determining the content type(s) and course scope, your next step is to organise your ideas into groups. All the brainstormed ideas should be rearranged into a logical structure to ensure that your course outline is consistent and professional. Here are step-by-step guidelines that you should follow when making a course plan. Create a timeline for your course. For example, the course can take seven days, two or even four weeks, depending on the content.  Determine the learning and instructional styles that best help students understand the content. Group and divide your course content into sections or modules. Ensure all similar ideas in a module expressing the same thoughts are grouped into subtopics Consider the type of content when creating your course curriculum. For example, video content should be short and supported with catchy graphic designs. Keep your writing style and content as direct, simple,
22:34 12/19/22
101 Innovative Online Business Ideas You Can Start From Home
Melanie browsed a list of innovative business ideas at her local business association. She thought to herself, surely there's got to be more ways to earn money from home. You see, Melanie just turned 40 and she came to the realization that she wanted something different in her life. The freedom to travel the world is something pressing on her heart. She knows that she would be able to do this if she had the ability to work from any location. Are you looking for ways to earn extra income from home? If yes, then you should check out these 101 innovative business ideas that you can start today. You don’t need to quit your job or move to start earning extra cash at home. In fact, starting a side hustle can provide you with additional income without much effort. You can also scale your online business far beyond a side hustle for extra money.  There are plenty of opportunities to make money online. Some of them require minimal investment, while others take time and effort. The key is finding something that suits your skillset and interests. Have a look at our list and find what stands out to you! How Do I Start a Home-based Business? If you want to start a home business, first decide what kind of business you would like to do. This includes deciding whether you want to sell products or services, how much money you want to invest, and how much you'd like to earn from your business. Next, determine which skills you already possess that could be used for your new venture and identify things you must learn. The key is finding something you are passionate about. It’s easy to get caught up in the day-to-day grind of life and forget why you started this journey. But if you can find a way to make money doing what you love, then sticking with it and growing an online business can feel easy. You may even end up loving every aspect of being your own boss! 101 Home-based Business To Try 1. Affiliate Marketing Online retailers use affiliate marketing to generate traffic to their sites and increase sales. As an affiliate marketing partner, you will receive payment for sales, and sometimes website traffic, that you generate.  If you have a popular blog you can place affiliate marketing links in your blog posts to generate income. If your Instagram follower count is high consider placing affiliate links in your captions. Place links anywhere that you can generate clicks.  2. Online Course Creator The online course industry is growing at a rapid click. Students are taking advantage of the online offerings to improve their job skills, their businesses, or even just to take up a new hobby.  If you have the skill to teach or knowledge and course ideas to share you can create and sell an online course. It does require planning to launch a successful course and we are here to help.  3. Digital Marketing Campaign Manager If you have experience in social media you would make an ideal digital marketing campaign manager. In this role, you will be responsible for planning and implementing digital marketing campaigns. You will need to plan the campaigns, analyse the data related to ad campaigns, and keep up to date with trends.  4. Freelance Content Marketing Content marketing refers to creating content for a target audience online. As a freelance content marketer, you will be hired by brands to create and place content about their products and services across the internet.  5. Market Research To market effectively businesses need to know who they are marketing to. As a market researcher, you will supply the information necessary to create great advertising. You will research a business’ likely buyers and supply information related to them.   6. Email Marketing Services If you have a flair for writing consider entering the email marketing world. As an email marketer, you will be responsible for writing email content for your client’s email list.
60:54 12/5/22
How To Improve Facebook Ad Conversion Rates Fast
Lucy was frustrated, she wanted the best Facebook ad conversion rates for her marketing campaign. The problem though is that Lucy is new to Facebook advertising. In several Facebook groups, she noticed that her peers (other course creators) are using Facebook ads to enrol new students every week in their programs. Lucy did a few small courses on Facebook ads herself and decided to launch her own ads. After 6 weeks she just wasn't getting the results that she wanted. Let me know if this sounds familiar. You invested a lot of blood, sweat and tears in developing your signature program Facebook ads are your preferred marketing program for your course You already have a few students and testimonials under your belt Your goal is to build on your success after the beta round of your program If only there was a way to get a better understanding of the key metrics when it comes to Facebook ads. In this post, you'll learn all about Facebook ad conversion rates and what you need to do to improve yours. What are Facebook Ads? In case you're new to the whole concept of Facebook ads let me tell you about them. Facebook Ads are the ads that you see across the Facebook ecosystem. They come in the form of sponsored posts, sponsored events, right-hand page ads, video ads and more. These ads leverage Facebook’s large market share of social media users to create sales for businesses.   Advertising on Facebook is attractive for reasons beyond its large user base. Facebook also has top-notch analytics tools and the ability to granularly target your customer. You are not throwing ads out into the dark with Facebook Ads. You are reaching people you have reason to believe will be interested in what you have to offer.  Facebook analytics also allows you to see how your ads and other posts have performed. Leveraging that information can allow you to create more engaging content as you go. Not only does this translate into a market that is more interested in your product Facebook likes it as well. The more consumers like your ad the more Facebook likes to display it. They reward good advertising! Facebook Ads’ pricing is also reasonable and accessible for even small businesses. Access to the largest collection of social media users doesn’t have to cost a fortune.  A variety of factors influence how much you will pay for a Facebook Ad including who you want to target and what kind of advertising campaign you want to run. You can opt to pay per views your ads receive or through some other metric like how many clicks your ad receives.  What is a Conversion Rate? Understanding conversion rates will help you assess if your ad types and ad copy are effective. You want your audience to perform the desired action after interacting with your Facebook Ad. They aren't just there to look pretty. So, what is a conversion rate? Simply put, it is the percentage of people who convert into a new behaviour after being exposed to an intervention. In the context of Facebook Ads, it is the number of people who purchase your product, or sign-up for your email list, after being exposed to your ad.  Facebook advertisers do not need to only be concerned with low click-through rates, it is essential that their Facebook Ad conversion rate is also high. Clicks should lead to a specific action and new customers for your business. Facebook Advertising Benchmarks One benefit of running Facebook Ad campaigns is access to Facebook Analytics. This powerful tool can lead to high conversion rates by allowing you to assess what is and isn't working when it comes to converting Facebook users into customers.  Facebook metrics also help set pricing for the site with your advertising cost being tied to social media users' interaction with your Facebook campaign. Remember that Facebook takes a variety of factors into account when setting pricing on the site,
22:32 11/21/22