The Remarkable CEO for Chiropractors

Most business owners think investing means looking outside their business, but the greatest returns are often sitting right inside it.   In this episode, Dr. Pete and Dr. Stephen break down how CEOs can think differently about money, shifting from passive investing to intentional reinvestment that drives growth, capacity, and long-term wealth. They introduce the concept of ROIC, showing how marketing, infrastructure, profit centers, and people create exponential returns when approached strategically. This is not about spending more, it is about investing smarter, aligning resources with value creation, and building a business that produces both impact and abundance. The payoff is a clear roadmap for where to deploy capital to generate the highest return while expanding reach and influence. In This Episode You Will: Understand why investing in your business yields the highest return on capital  Learn how to evaluate ROIC across marketing, team, and infrastructure  See how data-driven decisions eliminate guesswork in growth  Discover how to optimize your current business before expanding outward  Clarify how investment decisions directly impact impact, income, and scalability Episode Highlights 02:01 – Discover the early lesson that reinvesting in the business is the most powerful investment a CEO can make.  02:57 – Understand the principle that money follows value, reframing income as a byproduct of solving problems and helping people.  03:36 – Recognize that most financial advice does not apply to business owners, who operate with fundamentally different opportunities.  05:18 – Examine the concept of return on invested capital as the key lens for evaluating every financial decision.  05:50 – Compare investment vehicles and uncover why businesses often produce significantly higher returns than traditional assets.  08:27 – Identify marketing and lead generation as the first and most critical area for reinvestment and growth.  10:34 – Clarify the importance of tracking CAC, LTV, and LTV to CAC ratios to eliminate guesswork in marketing performance.  13:20 – Reveal that once marketing is optimized, scaling investment becomes the fastest path to growth.  18:56 – Explore how adding profit centers requires readiness, infrastructure, and disciplined positioning to avoid confusion.  23:29 – Uncover how optimizing physical space and equipment removes bottlenecks and unlocks hidden capacity.  28:39 – Examine how hiring A players creates exponential leverage and higher returns compared to lower-level hires. 31:47 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Elevate Marketing please visit: https://goelevatemarketing.com/  Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

4/14/26 • 45:14

What if the fastest way to grow your income wasn’t adding more patients, more hours, or more complexity but simply uncovering what’s already there? Dr. Pete and Dr. Stephen reveal that profit is not automatic in a growing practice, and in fact, it often erodes unless it’s intentionally protected. They walk through seven hidden profit levers already inside most businesses, from undercharging and outdated pricing to inefficient financial models and underutilized capacity. The framework is simple but powerful: reclaim value, optimize what already exists, and align your business model with both purpose and profitability. The payoff is immediate and practical, giving CEOs the ability to find, capture, and multiply profit without starting from scratch. In This Episode You Will: Understand why profit is not a natural outcome of growth Learn how to identify hidden profit already inside your business See how pricing, financial plans, and volume directly impact profitability Discover how to optimize your current practice before expanding Clarify how to add value centers without creating confusion or dilution   Episode Highlights 02:09 - Discover the provocative idea that significant profit may already exist inside the business, waiting to be uncovered rather than created. 02:32 - Understand the distinction that growth is natural for a practice, but profit requires intentional protection and vigilance. 02:56 - Recognize that profitability is not passive and must be actively managed as complexity and expenses increase. 05:06 - Identify how failing to charge for services already being delivered creates immediate and unnecessary profit leakage. 05:42 - Examine how uncharged value quietly accumulates across systems, representing pure profit that is never captured. 10:15 - Explore how stagnant pricing in a rising-cost environment gradually erodes margins and weakens financial sustainability. 12:14 - Uncover how small pricing adjustments can disproportionately increase profit margins without changing delivery. 14:57 - Differentiate between care plans and financial plans, revealing how structure and payment design influence commitment and revenue. 18:13 - Reveal how monthly recurring revenue models dramatically increase both retention and lifetime value. 22:48 - Clarify that increasing volume through efficiency and effectiveness can unlock significant profit without adding overhead. 34:28 - Examine the critical distinction between owning a job and building a business, especially as teams and complexity grow. 40:00 - Dr. Kevin connects with Margaret Rosloniec from Success Partner Fortis to reveal how the right financial infrastructure fuels scalable, sustainable growth for modern practices. They break down how Fortis automates recurring revenue, stabilizes cash flow, and removes front-desk friction so teams stay focused on mission over money. When payments become seamless and reliable, growth stops being limited by systems and starts being driven by vision.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Fortis please visit: https://fortispay.com/chiropractic/ To book a meeting with Fortis, please visit:  https://hubs.ly/Q03FRwtC0    Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

4/7/26 • 53:29

Growth does not stall because the vision is wrong. It stalls because the systems built for one level of business are being forced to carry the weight of the next.   This conversation unpacks the operational breakpoints that every growing practice faces, showing how pressure moves predictably through marketing, sales, delivery, team, and finances as revenue rises. Dr. Pete and Dr. Stephen introduce a practical framework for recognizing where systems are about to fail, why breakdown is a normal feature of growth, and how CEOs can anticipate stress before it turns into chaos. The payoff is a more mature way to lead a scaling practice: with foresight, better decisions, and the confidence to grow through pressure instead of reacting to it. In This Episode You Will: Discover the Operational Breakpoints That Stall Practice Growth and Cost You Money Understand why operational breakdown is a predictable part of business growth   Learn how stress moves through marketing, conversion, delivery, team, and finances   See why every $500,000 revenue jump demands a new level of operationalization   Discover how CEOs can anticipate breakpoints instead of being blindsided by them   Clarify what it means to lead through growth with conviction rather than frustration Episode Highlights 02:07 - Recognize the sobering premise that many practice owners inherited a broken business model, creating the need for a different path to growth. 03:00 - Clarify that business correction happens in layers, and that each new level of growth exposes a deeper operational issue beneath the surface. 06:12 - Understand the reframing that constant frustration is not evidence of failure, but evidence of being in business and actively growing. 07:46 - Discover why the CEO’s responsibility is not just to cast vision for opportunity, but to anticipate the real challenges coming next. 12:00 - Examine the idea that systems tend to break at roughly every half-million dollars in annual revenue, forcing a new iteration of operations. 13:21 - Uncover how improving marketing can quietly expose weakness in the conversion process, revealing that growth often breaks the next link in the chain. 14:10 - Differentiate the moment when stronger conversion no longer feels like progress because delivery and retention start to deteriorate under the load. 15:10 - Explore how pressure moves linearly through the business like a shockwave, eventually reaching team capacity and financial strain. 21:34 - Identify the shift from spinning plates to coordinated gears, where data and preparation replace drama as the business scales. 26:37 - Reveal the deeper CEO mindset that growth is not about avoiding breakpoints, but about expecting them and leading through them on purpose. 27:38 - Dr. Chris Grier sites down with Dr. Ray Foxworth to highlight how Success Partner, ChiroHealthUSA helps practices operate with greater compliance and financial clarity. Built on a proven DMPO model, it enables smarter fee setting, reduces risk, improves profitability, and keeps care accessible, empowering doctors to grow confidently while serving more families. If there’s uncertainty around fees, discounts, or compliance, this conversation brings the clarity needed to move forward with confidence.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about ChiroHealthUSA please visit: https://www.chirohealthusa.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

3/31/26 • 45:56

In a profession filled with passion for care but confusion around business, the real breakthrough comes from mastering the systems that drive retention and revenue.  Dr. Pete is joined by Dr. Miles Bodzin and Holly Jensen of Cash Practice to confront a hard truth facing many practices: strong clinical skills alone cannot overcome a broken business model. Together, they unpack how flawed financial structures and inconsistent systems quietly erode patient trust, retention, and long-term growth. By reframing care plans, separating financial agreements, and implementing predictable, system-driven payment models, they reveal a clear path to transforming unstable revenue into scalable, recurring income. The result is a practice that delivers better outcomes, creates financial certainty, and gives doctors the freedom to lead with confidence instead of constant pressure. In This Episode You Will: Understand why retention is the primary driver of both clinical outcomes and financial success Learn how recurring revenue models create stability and scalability in your practice Discover the critical difference between care plans and financial plans See how poor money systems silently destroy trust and patient relationships Clarify how systems create predictable growth across every stage of your career Episode Highlights 0:05:11 - Recognize that clinical excellence alone cannot drive outcomes if the business infrastructure fails to support patient follow-through.  00:10:31 - Clarify why systems, not effort or personality, determine whether patients stay, complete care, and transition into long-term wellness.  00:11:33 - Reveal how a recurring revenue model transforms financial stability and creates freedom to lead, grow, and plan the future with certainty.  00:16:14 - Identify how mishandling financial conversations becomes the fastest way to erode trust and destabilize the doctor-patient relationship.  00:18:34 - Explore how payment structure directly influences patient behavior, retention, and long-term engagement in care.  00:20:40 - Examine how prepayment models can unintentionally sabotage retention by disrupting consistent behavioral patterns.  00:29:49 - Uncover how long-term growth and profitability are primarily driven by retained wellness patients, not new patient acquisition.  00:31:18 - Differentiate between education and behavior, revealing that understanding alone does not drive patient adherence or retention.  00:34:07 - Recognize that scalable systems create predictable outcomes, transforming inconsistent effort into sustained business performance. 42:26 - Dr. Eric DiMartino is joined by Mark Murdock of Aspen LiveWell to explore how light therapy expands chiropractic impact and revenue. They discuss class IV laser, full-body photobiomodulation, and scalable business models that generate recurring income without requiring doctor time. Light therapy accelerates healing, attracts new patients, and creates a profitable business within a practice.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Aspen Live Well please visit: https://aspenlivewell.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

3/24/26 • 59:10

What if the biggest constraint on growth is not systems, strategy, or marketing, but identity? Dr. Pete and Dr. Stephen unpack the shift required to move from owner operator to true CEO and confront the uncomfortable truth that building a world class business requires building a world class team. Drawing from years of experience leading high-volume practices and coaching hundreds of chiropractors, they explore the ascension from being the machine to building the machine. This conversation challenges outdated mindsets, reframes team building as a core CEO responsibility, and calls leaders to embrace the discipline, clarity, and standards required to create A-Player environments. When identity shifts, teams transform and breakthrough becomes possible. In This Episode You Will: Understand the identity shift required to become a true CEO Learn why team building is not optional but foundational Discover how clarity of vision accelerates team performance Clarify the difference between operating a practice and building a business See why A players are the gateway to sustainable growth Episode Highlights 02:34 - Identity is positioned as the starting point for growth long before strategy or systems are addressed. 03:22 - A familiar metaphor reframes leadership development as transformation rather than improvement. 04:22 - An uncomfortable leadership truth challenges the way hiring and team turnover are viewed. 06:02 - A subtle but profound shift in responsibility separates operators from true CEOs. 09:29 - A baseball analogy reveals why the most important moment in team success happens before the season begins. 10:15 - A clear fork in the road is presented between excellence and long-term frustration. 12:53 - Three distinct professional identities are exposed, each requiring different mastery. 16:29 - Breakthrough is reframed as something that requires internal change before external expansion. 20:58 - Extreme ownership surfaces as the non-negotiable foundation for culture and performance. 24:57 - Dr. Sebastian Bonnin sits down with Success Partner Justin Maxwell of Big Life Financial to explore how chiropractors can turn growing practice income into real wealth. They discuss why many doctors increase revenue yet remain financially stuck as spending rises alongside income. Justin shares how Big Life Financial helps implement financial operating systems that allow doctors to build wealth outside the practice while it grows, along with proactive tax strategies that help them legally keep more of what they earn.   Resources Mentioned Learn more about the TRP Remarkable Business Immersion on March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/  To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Big Life Financial please visit: https://biglifefinancial.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

3/17/26 • 33:40

Designing A Practice That Actually Makes Money:  What if the reason your profit feels tight has nothing to do with your effort and everything to do with your model?  Dr. Stephen and Dr. Pete challenge the inherited chiropractic business structure and expose why it works for the owner operator but collapses under scale. They unpack the critical difference between your practice model and your financial model and explain why adding associates or growing volume without understanding gross profit only magnifies the problem. This conversation walks you through the core financial mechanics that drive sustainable profitability and shows you how to reverse engineer your numbers, so you lead as an intentional CEO. When you understand the math behind your business, you stop reacting to leftovers and start designing predictable profit. In This Episode You Will: Understand why many inherited business structures fail under growth Learn the difference between your practice model and financial model Discover how gross profit and cost structure determine sustainability Clarify what scaling actually requires financially See how to reverse engineer revenue to create intentional profitability Episode Highlights 02:39 - A deeper motivation behind impact and scale is revealed, reframing business growth as a responsibility rather than a personal ambition. 06:25 - A bold claim challenges the inherited chiropractic business model and surfaces the hidden flaw that appears when complexity increases. 07:16 - The owner operator structure is examined, exposing why it feels stable at first but begins to fracture when additional providers are added. 12:46 - The illusion that effort and hustle can compensate for structural financial problems is dismantled with direct clarity. 13:45 - Scaling is redefined as preserving or increasing profitability, separating true growth from simply doing more. 16:23 - The concept of reverse engineering profit introduces a proactive approach to financial leadership instead of reacting to year end leftovers. 22:41 - Breakthrough is framed as impossible inside a broken model, emphasizing the necessity of repair before expansion. 27:50 - Accounting is positioned as the language of business, elevating financial literacy from optional to essential. 30:54 - Clear gross profit margin benchmarks are established, providing a measurable standard for financial health and scalability. 33:30  - Dr. Chris is joined by Success Partner, Dr. David Fletcher of CLA to explore how neurocentric scanning technology transforms chiropractic communication and practice growth. They discuss using objective nervous system data to improve retention, scale with team leverage, increase PVA, and strengthen certainty in care planning. CLA’s technology enhances attraction, conversion, collections, and long-term scalability.   Resources Mentioned Learn more about the TRP Remarkable Business Immersion on March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/   To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about CLA please visit: https://insightcla.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

3/10/26 • 51:35

How to Align Your Financial Model with Your Practice Philosophy:  Building Recurring Revenue Through Cultural Alignment  If you want to understand the true culture of a practice, follow the money.  Show me how the money works in a business and I will show you the culture of that business.  Dr. Stephen and Dr. Pete unpack a powerful truth: your financial model is a direct reflection of your philosophy, and any misalignment creates friction that limits growth, retention, and impact. They break down the three primary barriers to long-term patient success—time, convenience, and money—and reveal how mapping, efficiency, and recurring revenue models eliminate friction while reinforcing a wellness-based vision. When your payment structure aligns with your clinical recommendations and your belief about lifetime care, you create a culture where patients stay, teams are energized, and predictable revenue fuels sustainable growth. In This Episode You Will: Rethink how your financial structure quietly shapes the culture and retention inside your practice Break down the three hidden friction points that prevent patients from committing long term Explore how mapping, block scheduling, and operational efficiency protect lifetime care Examine the strategic difference between reoccurring revenue and true recurring revenue Walk away with a clearer blueprint for building a membership model that aligns with your philosophy   Episode Highlights 01:07 – A deeper look at why the way money moves through a practice quietly reveals what the business truly stands for. 03:25 – The moment retention shifts from a metric to a responsibility rooted in long-term patient outcomes. 05:31 – Where patient consistency really begins to break down and the subtle friction most practices overlook. 06:47 – The leadership habit that keeps vision alive inside the team instead of slowly fading into the background. 10:35 – What full congruency actually looks like when philosophy shows up in every corner of the practice. 11:35 – Why pre-mapping patient visits changes the entire retention conversation before problems start. 13:08 – The mindset shift that reframes what patients are truly paying for in modern chiropractic care. 14:17 – The quiet power of separating clinical commitment from financial commitment. 18:51 – What starts to break down operationally when friction builds inside long-term patient experiences. 20:56 – How the membership model begins to relieve pressure while creating more predictable growth. 24:44 - Dr. Rachel Hovey is joined by Dr. Naota Hashimoto to explore how Success Partner, TrackStat helps chiropractic practices operate smarter. From AI-driven workflows and no-show automation to real-time stat tracking and recall prioritization, the platform streamlines operations, strengthens accountability, improves retention, and empowers teams to make confident, data-driven decisions that fuel sustainable growth.   Resources Mentioned Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/   To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about TrackStat please visit: https://www.trackstat.org/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

3/3/26 • 36:50

For 135 years Chiropractors have been lied to…They’ve been told that you are either in it for the patients - or in it for the money.   Nothing could be further from the truth.  Where you land on this issue can be the #1 determiner of your practice and business success - and the joy that you experience from both. Most chiropractors say they want to grow, but very few are truly fluent in the language of money. In this final installment of the five-part series on the two sides of the chiropractic coin, Dr. Stephen and Dr. Pete unpack the financial side of a Remarkable Business and why understanding revenue, margin, and profit is not optional for sustainable impact. They clarify the distinction between a healthy practice and a healthy business, introduce the five essential financial KPIs every CEO must master, and challenge the belief that working harder solves financial problems. When you understand how money works, you stop guessing, start leading, and build a business that funds your mission rather than drains it.  In This Episode You Will: Understand the difference between collections and revenue in business terms Learn the five essential financial KPIs every chiropractic CEO must track See how gross profit margin determines whether your business is truly scalable Discover why associate doctor models often break financially Clarify how stewardship, pricing, and overhead directly impact your net profit Episode Highlights 01:53 - Discover the critical distinction between the practice side and the business side of the chiropractic coin and why mastering both is essential for long-term success. 02:30 - Understand that greater impact and greater income are naturally connected when your business is structured properly. 04:40 - Recognize that a remarkable practice does not automatically equal a remarkable business and why both must be intentionally built. 11:40 - Reflect on the limiting belief that making money is enough, when true stewardship requires understanding how money actually works. 12:21 - See how avoiding accounting creates blind spots that prevent optimization and leave profit on the table. 16:09 - Learn why tracking collections consistently is foundational to operational and financial control. 16:39 - Clarify how Collection Visit Average reveals whether you are truly profitable per adjustment. 17:53 - Discover why Monthly Recurring Revenue creates stability, predictability, and long-term sustainability. 22:11 - Understand that gross profit margin determines whether scaling your practice is wise or financially dangerous. 26:28 - Recognize that net profit margin and absolute net profit are the ultimate indicators of financial health and CEO-level leadership. 27:34 - Dr. Kevin Day is joined by Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss using consistent email communication to improve patient retention, reactivations, and overall profitability. They discuss key metrics like net momentum and lifetime value, emphasizing that keeping and reactivating patients is far more cost-effective than constantly acquiring new ones, leading to stronger, more sustainable practice growth.   Resources Mentioned To download your copy of the Practice and Business Metrics, please visit:  https://theremarkablepractice.com/podcast-ep346-metrics Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/   To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/    Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

2/24/26 • 39:48

Most teams are capable of far more than they are currently giving, but the gap is rarely about effort or attitude. Dr. Stephen and Dr. Pete break down why discretionary energy is the true driver of performance and how leaders unintentionally suppress it by failing to connect people to the business model. When team members understand how their daily work influences revenue, profit, and opportunity, alignment replaces compliance and energy rises naturally. By shifting focus from motivation to measurement, leaders gain a clear framework for evaluating managers, strengthening team capacity, and creating sustainable growth without burnout.In This Episode You Will:Identify where discretionary energy is being lost inside the teamRecognize which people metrics reveal leadership effectivenessSee how manager performance shows up through team resultsEvaluate when team capacity is approaching a breaking pointApply clearer financial alignment to increase focus and engagement Episode Highlights01:33 - Discretionary energy is introduced as the hidden gear inside every team member that leadership either activates through alignment or suppresses through misalignment.02:19 - Financial alignment is framed as the missing link between daily responsibilities, revenue, profit, and why team members should care about business performance.03:17 - The four requirements of a world-class team are clarified as right people, right seats, right work, done the right way.04:46 - Employee stickmo begins, revealing how long A players actually stay and how turnover often exposes management or cultural breakdowns.06:38 - Employee net promoter score is introduced as a leadership diagnostic measuring whether team members would enthusiastically refer others to work in the organization.09:39 - Internal patient referrals from staff are positioned as a real-time indicator of engagement, belief, and cultural buy-in.12:22 - Direct report goals completed is identified as the most powerful KPI for evaluating manager effectiveness and team performance.13:26 - The 80 percent goal completion standard is defined as the benchmark for healthy management and accountability.14:43 - Labor cost begins as a COO-owned metric directly tied to profitability, cost of services delivered, and operational stewardship.17:03 - Revenue per employee is introduced as the key indicator for identifying $250,000 growth breakpoints before capacity strain causes the business to stall or break. Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/  To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

2/17/26 • 23:14

Most practices track numbers, but very few track the metrics that actually drive growth. Dr. Pete and Dr. Stephen break down the ten measurements that determine whether a practice is building momentum or quietly leaking it. This conversation reframes metrics away from surface-level activity and into leadership tools that reveal retention, stability, and profitability. By clearly separating practice metrics from business metrics, the framework shows how operational performance and financial outcomes are directly connected. The result is clarity and control. When the right metrics are measured consistently, decisions become simpler, leadership becomes stronger, and growth becomes predictable.In This Episode You Will:Understand the10 core metrics that determine retention and long-term growthLearn how practice-side metrics and business-side metrics work togetherSee why retention begins at conversion and compounds through complianceDiscover which numbers reveal truth versus vanityClarify how better measurement leads to better leadership decisionsEpisode Highlights06:34 - Dr. Pete frames the series around the two sides of the coin and why commitment is the center that makes both work08:30 - Dr. Stephen clarifies the three identities required to grow: doctor, operator, and business owner14:26 - The conversation defines KPIs as the measurement system that organizes focus and exposes what to fixPractice Metrics19:14 - Stick rate defines how long people stay under care and where retention breaks down by visits, months, or milestones22:32 - Kept visit average (KVA) is introduced as the daily retention signal showing how consistently people show up as scheduled25:24 - Compliance percentage is established as the core retention driver indicating whether patients follow care recommendations26:37 - Inactives and churn rate expose how many people are silently leaving and why defining “active” matters31:30 - Total active patients reframes growth away from visits per week and toward the size of the active care baseBusiness Metrics33:29 - Collection visit average (CVA) measures what the practice collects per visit and can be segmented by stage of care35:06 - Lifetime value (LTV) connects retention to economics by combining patient visit average with collection visit average39:49 - Total revenue is tied back to retention through volume of visits driven by people staying in care40:29 - Monthly recurring revenue (MRR) and annual recurring revenue (ARR) are positioned as the stability engine of the model41:51 - Retained revenue measures the durability of the recurring model by showing how much revenue stays after churn Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/  To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

2/10/26 • 43:59

Growth does not break down because chiropractors lack passion. It breaks down because conversion systems and metrics are either unclear, slow, or unmanaged. Dr. Pete and Dr. Stephen break down the exact conversion and sales metrics that separate busy offices from scalable, profitable businesses, and why mastering them is no longer optional in 2026. They unpack how speed, clarity, and conviction drive patient commitment, how operational KPIs translate into real revenue, and why recurring metrics reveal the true health of your business. This conversation reframes conversion as belief transformation, sales as service, and growth as a measurable, repeatable outcome.In This Episode You Will:Break down which conversion numbers actually matter and which ones are noiseWalk through the five KPIs that determine whether patients commit or disappearUnderstand why speed, timing, and follow-up now decide conversion outcomesSee how recurring revenue reveals the true health of your businessIdentify the knowledge gaps that quietly cap your growthEpisode Highlights01:15 – Why this episode marks the shift from marketing conversations into conversion and sales as the next growth constraint08:09 – How ROI should be evaluated through lifetime value, not short-term expense09:33 – The financial reality of stagnation and why not growing creates compounding problems10:26 – Redefining success benchmarks and why three million has become the new one million14:37 – The core truth that frames the episode: you can only help the people you convert15:02 – Reframing sales as care, conviction, and responsibility rather than persuasion18:05 – Breaking down attraction, conversion, and retention as a sequential operational system25:28 – Introducing the Rule of 72 and how speed now determines conversion outcomes30:14 – What actually drives Day One to Day Two follow-through and patient commitment36:15 – Translating conversion into business health through recurring and reactivated revenue Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/Golden Ticket Giveaway to the Upcoming Immersion - DM the words ‘Podcast Business Immersion’ on The TRP Instagram page - https://www.instagram.com/theremarkablepractice/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

2/3/26 • 41:06

The PRACTICE is the Clinical Entity that exists to deliver better health outcomes for the PATIENT.The BUSINESS is the Economic Engine that exists to drive Profit for the Owners and the Team.  Dr. Stephen and Dr. Pete kick off a powerful five-part series that reframes growth through a clear distinction most owners struggle with: the difference between a remarkable practice and a remarkable business. And this struggle is costing them in terms of impact, income - and sleep!Using MARKETING data, KPIs, and real-world examples, they unpack how your practice ATTRACTION operations drive patient impact while your business’s MARKETING metrics determine sustainability, profitability, and freedom. This MARKETING conversation sets the foundation for 2026 by showing how aligning teams not just with purpose, but with financial clarity, becomes the true growth accelerator. When the practice and business work together, momentum follows.In This Episode You Will:Understand the difference between a remarkable practice and a remarkable businessLearn why practice success does not automatically create business healthSee how KPIs clarify accountability on both sides of the coinDiscover why teams must understand profit, not just purposeClarify how practice metrics and business metrics drive different outcomesEpisode Highlights00:57 – Learn why this episode serves as the foundation for a five-part series separating the responsibilities of the practice from the realities of the business.01:43 – Discover how assigning clear KPIs becomes the fastest path to clarity, accountability, and meaningful traction.04:32 – Recognize why elevating business understanding across the entire team is essential for the future of chiropractic.06:37 – Reflect on how leadership is tested when personal loss intersects with professional responsibility and organizational culture.09:28 – Understand why emotional resilience and relationships are as critical to sustainability as systems and strategy.14:31 – See the defining distinction between the practice as a clinical entity and the business as an economic engine.16:44 – Clarify how financial alignment transforms team motivation by connecting effort to shared outcomes.18:15 – Discover why owning both sides of the practice and the business reshapes leadership and team engagement.23:57 – Learn how operational systems drive patient outcomes while business systems determine financial performance.35:20 – Recognize how mastering a small set of business metrics replaces marketing anxiety with confidence and peace of mind. Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/Golden Ticket Giveaway to the Upcoming Immersion - DM the words ‘Podcast Business Immersion’ on The TRP Instagram page - https://www.instagram.com/theremarkablepractice/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

1/27/26 • 41:34

What does the founder of a chiropractic enterprise at the center of a nine-figure exit know about buying and selling practices?  A lot. The difference between a profitable exit and walking away with nothing is not timing - it’s planning. When you plan your exit early, every decision in your practice starts to work differently.  Building a practice to sell - with “the end in mind” - is a cultural thing that shapes and improves everything.   Production, delivery, systems, team, collections and profit all go up; but so does impact, fulfillment and fun. Dr. Stephen sits down with Dr. Stuart Bernsen to break down what real exit planning looks like for chiropractic practices today. They unpack the difference between owning a job and building a business, why most practices never sell, and how private equity and rollups are already reshaping chiropractic. You’ll hear how Dr. Stuart scaled Chiro One from a single practice to a multi-state platform, what investors actually look for, and why exit readiness creates freedom long before you ever sell. This conversation reframes exit planning as a growth strategy, not a finish line. Interested in learning more about corporate roll-ups?  Would you like to make a bigger income today - and a sexier exit tomorrow?  Want to know how to engineer your own Remarkable Exit?  This episode is for you.In this episode you will• Understand why most chiropractic practices never sell and what creates real value• Learn the difference between a Main Street exit and a Wall Street exit• See how exit readiness improves profit, freedom, and options today• Discover what investors look for when buying chiropractic businesses• Learn how to shift from owner-operator to true business owner Episode Highlights00:54 – Why exit planning needs to start while you are still actively growing your practice02:30 – How moving from clinician to CEO is an unavoidable shift as a practice scales05:12 – Why many chiropractors reach a point where their practice becomes too large to sell06:36 – How building standardized systems creates leverage beyond the owner09:17 – Why business breakpoints are a normal part of growth, not a sign of failure10:55 – How speed of response matters more than avoiding mistakes during breakdowns12:48 – Why most chiropractors do not realize they already function as shareholders15:37 – How understanding the three ways owners get paid changes business decisions19:07 – Why waiting until you feel ready to exit often destroys long-term value21:21 – How key person risk becomes the biggest concern for buyers23:59 – Why preparing a practice for sale mirrors preparing a house for market27:45 – How exit readiness creates flexibility even if you never plan to sell30:12 – Why optionality becomes the real reward of building a true business33:39 – What private equity actually looks for in healthcare businesses37:37 – Why standardization across providers directly increases valuation40:41 – How consolidation has reshaped other healthcare professions47:23 – Why chiropractic is still early in the exit and rollup cycle Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

1/20/26 • 52:17

Why does chaos rear its ugly head in your practice?Your practice is a set of systems - and systems move from a state of ‘Order to Disorder’ unless energy is introduced to reorganize the system.  This is the Law of Entropy in action.  Your practice systems - and your people - will naturally “drift” off track if you let them. This episode gives you a clear roadmap to stop ‘practice drift’, protect your core values, and run your chiropractic business at speed without losing control. Dr. Stephen and Dr. Pete unpack the Porsche drifting metaphor, the law of entropy, and a simple three-step framework to operationalize, professionalize, and optimize your practice. You will see how to use delegation, identity, and a stronger training culture to keep your team aligned with your vision story so you grow volume, profit, and impact without burning out.In this episode you will:Understand how practice drift shows up across adjusting, education, front desk, and reports. Learn the three-step framework of operationalize, professionalize, and optimize for sustainable growth.See why entropy is always pulling your systems off course and what to do about it.Discover the delegation method of identify, train, trust, and verify so the right people own the right roles. Get practical ideas to build a training culture that protects alignment, profit, and purpose in 2026 and beyond.Episode Highlights03:55 – Learn how Dr. Stephen and Dr. Pete take complex business problems and simplify them so you can make a bigger impact.04:23 – See how the Porsche drifting experience became a picture of what happens when your practice drifts off mission.05:39 – Understand success as alignment between core values, vision story, and daily behaviors in your chiropractic business.06:10 – Learn the three-step process of operationalize, professionalize, and optimize and why the order matters for growth.07:09 – Discover how operationalizing systems across attraction, conversion, retention, team, and collections creates scalability.08:47 – Understand why professionalizing your business means hiring people who are better than you at their role.09:47 – Discover how the law of entropy explains practice drift and why every system moves from order to disorder without energy.11:03 – Explore the delegation methodology starting with identity and why the wrong avatar in a role leads to churn and lost referrals.12:13 – Learn why a great adjuster who does not educate quietly erodes stick rates, reconversion, and internal referrals.15:49 – See how misalignment between core values, vision story, and behaviors shows up in adjusting, education, and patient experience.17:09 – Hear a vivid picture of clinical drift as doctors abandon agreed systems, scripting, and patient flow.18:18 – Understand why most practices suffer death by a thousand cuts and how regular audits and training plug those leaks.19:10 – Learn why training is the antidote to drift and how cycling training across all functions keeps teams aligned.23:22 – See the math behind training ROI and how one hour of CEO time can influence more than a hundred hours of team performance.28:06 – Set training, systems, scripting, and SOPs as a core theme so your practice runs at speed without drifting off mission.29:58 - Dr. Pete is joined by Success Partner, Dr. Roger Sahoury from SprintSet, to show how practice owners can add a proven lifestyle system that drives retention, referrals, and new revenue. You’ll learn how SprintSet fills the lifestyle gap, supports patients with real coaching and technology, and helps practices stay in the conversation beyond pain care. The discussion breaks down impact, scalability, and what it takes to implement without overloading your team. Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoFor more information about SprintSet please visit: https://sprintset.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

1/13/26 • 51:58

The MOST expensive thing that your business could do in 2026 is NOT grow to your potential. In this episode of the Remarkable CEO Podcast, Dr. Stephen and Dr. Pete reveal the 2026 Theme of the Year and explain why every chiropractic business will face predictable breakpoints as it grows. They walk through how constraints show up in marketing, conversion, operations, team, and collections, and why seeing those constraints early determines whether a practice stalls or accelerates. This conversation reframes growth challenges as signals, not failures, and shows how operationalizing systems, professionalizing people, and committing to optimization creates the momentum needed to move through the next level of practice growth with clarity and confidence.In this episode you will:Understand why predictable breakpoints show up as a practice grows Recognize how constraints form across marketing, operations, team, and collections See the difference between a breakpoint that stalls growth and one that creates momentum Clarify what operationalizing and professionalizing actually change at the next level Walk away knowing why not growing is the most expensive decision in 2026Episode Highlights01:38 – Why choosing a yearly theme creates focus before planning even begins.02:01 – How separating the practice side from the business side changes growth decisions.06:38 – Discover what shifts when assessment and vision casting are done together.07:11 – Understand how toxicity and deficiency interfere with growth inside a business.09:03 – Why constraints quietly turn into breakpoints that slow momentum.10:27 – Learn how seeing the next breakpoint early changes the outcome.11:12 – Discover where predictable revenue breakpoints show up as a business scales.12:03 – Why 2026 is framed as a year of breakthrough rather than maintenance.12:20 – Understand how momentum is built through repeated daily decisions.15:29 – Learn what optimization adds after systems and people are in place.16:39 – Discover how missed attraction goals create ripple effects across the business.18:16 – Why accountability reveals where growth actually broke down.21:26 – Understand what shifts as businesses move through the one, three, and eight million levels.24:18 – Learn how capacity exposes the real size of the growth problem.25:22 – Discover why choosing not to grow carries the highest cost heading into 2026.26:09 – Dr. Pete is joined by Success Partner, Dr. Roger Sahoury from SprintSet, to show how practice owners can add a proven lifestyle system that drives retention, referrals, and new revenue. You’ll learn how SprintSet fills the lifestyle gap, supports patients with real coaching and technology, and helps practices stay in the conversation beyond pain care. The discussion breaks down impact, scalability, and what it takes to implement without overloading your team. Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about SprintSet please visit: https://sprintset.com/Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

1/6/26 • 48:09

Remarkable leaders don’t rush past reflection. They slow down long enough to learn. In this final episode of 2025, Dr. Pete and Dr. Stephen look back on the lessons that shaped their year as chiropractic CEOs, coaches, and fathers - and will shape their 2026 and beyond! This conversation centers on margin, delegation, long-term thinking, heart health, and leadership decisions that actually create peace and growth. They share real experiences from running busy practices, leading teams, coaching clients, raising families, and navigating hard conversations. This episode is about closing the year with clarity so you don’t carry unfinished business into 2026.  If you want to grow your practice without burning out, lead your team with trust, and make decisions faster with confidence, these lessons will challenge how you think about time, coaching, leadership, and your own heart. In this episode you will:See how creating margin changes the way you lead and show upUnderstand why better delegation creates scalability and peace of mindExplore why long-term thinking matters in coaching and leadershipRecognize how awkward conversations repair broken alignmentDiscover how caring for your heart impacts your effectiveness as a CEOEpisode Highlights04:46 – Hear why looking back is a required discipline before planning what comes next as a CEO.06:59 – See how an overpacked calendar slowly removes margin, clarity, and leadership effectiveness.07:45 – Understand why margin does not appear accidentally and must be built with intention over time.09:27 – Hear how creating space in your schedule changes the way you show up for work and family.13:26 – Learn why poor delegation quietly turns business ownership back into a job.15:29 – See how the 20-60-20 delegation framework creates trust without micromanaging your team.21:49 – Understand why some relationships require both quality time and real quantity to grow.25:46 – Hear why coaching works best as a long-term relationship, not a short-term fix.30:30 – Learn how one awkward conversation can reset misalignment in a strained relationship.31:42 – See why waiting for issues to resolve on their own only makes them harder to fix.34:00 – Understand how neglecting your own heart eventually limits your leadership capacity.37:38 – Hear what it looks like to live fully and leave an impact beyond business results.40:27 – Learn why faster decisions come from preparation, clarity, and trust in your instincts.42:35 – See how urgency paired with vision shapes momentum heading into the next year.42:51 - Dr. Pete is joined by Success Partner, Dr. Roger Sahoury from SprintSet, to show how practice owners can add a proven lifestyle system that drives retention, referrals, and new revenue. You’ll learn how SprintSet fills the lifestyle gap, supports patients with real coaching and technology, and helps practices stay in the conversation beyond pain care. The discussion breaks down impact, scalability, and what it takes to implement without overloading your team. Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about SprintSet please visit: https://sprintset.com/Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

12/30/25 • 64:51

Scaling a chiropractic business will break you if you try to do it with a lifestyle-practice model.This episode unpacks one of the biggest obstacles facing chiropractors who want to grow: the traditional owner-operator model simply is not financially scalable. Dr. Pete and Dr. Stephen break down why so many practices hit a ceiling when they add associate doctors, and they reveal how a clear platform built on chiropractic philosophy allows you to diversify, increase revenue, and protect the main thing. Their insights from the first Remarkable CEO Summit will challenge your assumptions and give you a clearer path to building a true business that can support greater impact and income.In this episode you willUnderstand why the classic chiropractic model breaks when you scaleLearn the three real levers for increasing revenueSee how the platform approach keeps chiropractic first while expanding servicesDiscover why most associate relationships become unfair exchangeHear how to evolve your practice into a scalable, profitable business Episode Highlights03:28 – Learn how separating the practice from the business creates clarity for CEOs.05:13 – See how throughput and output reveal the true economic engine of your practice.06:54 – Understand why aligning events and operations with core values strengthens culture and growth.08:57 – Gain perspective on the difference between amateur and professional CEOs.09:38 – Recognize why scaling requires mentorship, training, and professional guidance.10:31 – Learn why transitioning from owner-operator to CEO requires a completely different mindset.12:11 – Discover the three levers that increase revenue: price, volume, and diversification.14:17 – See why the classic owner-operator model collapses when associates enter the picture.15:10 – Understand how underpaid or overpaid associates create unfair exchange on both sides.16:53 – Learn why high-volume practices can temporarily mask structural financial issues.17:42 – Explore why most chiropractic models are not financially scalable without strategic redesign.20:08 – Learn how to diversify without losing your chiropractic identity or purpose.25:03 – See how the chiropractic paradigm becomes your platform for adding services correctly.28:26 – Understand why all added services must support, accelerate, or amplify the adjustment.29:41 – Hear how maturing your business model prepares you for scalable, profitable growth over the next three years.33:02 – Dr. Lona sits down with Success Partner Dr. Brian Capra of ClinicMind to talk about how one unified platform can replace the long list of tools most chiropractors’ juggle. Dr. Brian explains how ClinicMind brings EHR, billing, AI-driven patient communication, scheduling, and marketing under one system so teams can stay focused on care instead of tech headaches. It’s a smart look at how streamlined systems create space for clinics to grow, serve more people, and operate with far greater ease. Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about ClinicMind please visit: www.clinicmind.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

12/23/25 • 49:11

If you’re done wasting money on low-quality Facebook leads, this conversation is your wake-up call. Dr. Pete sits down with Dr. Nick Silveri of LVRG Media to unpack what it actually takes to attract high-quality new patients who show up ready for care. They break down why content is the real engine of trust, how to build a comprehensive presence across Google, social, and YouTube, and why long-term brand authority beats every short-term offer. You’ll discover how to get your associates creating content, align your online experience with your in-office excellence, and use AI responsibly without hurting your SEO. It’s a clear path to doing marketing the way you coach patients to do health: consistent habits, long-term thinking, and a message that makes you the obvious choice in your town. In this conversation you will:Learn why “quality new patients” start with your own expertise and message. See how content across Google, social, and YouTube works together to build brand and trust. Understand the difference between relevance and value in patient focused content. Discover how to scale content beyond the owner by using associates and team members. Get clear on smart ways to use AI for emails and nurture instead of blog spam. Episode Highlights01:32 – Hear why this conversation centers on quality new patients, content strategy, and AI as key drivers of growth.07:22 – Learn how Dr. Nick shifted from personality-driven marketing to a system-focused approach based on what chiropractors truly want.08:55 – See why most chiropractors bounce between agencies and why content-first marketing outperforms short-term tactics.09:58 – Understand why the only reliable path to quality new patients is leveraging your expertise across the platforms where patients search for answers.11:12 – Learn the difference between relevance and value and how patient priorities move from symptom relief to long-term wellness.14:12 – Hear the health-and-fitness analogy that illustrates why marketing shortcuts fail just like shortcuts in health.18:19 – See how to align your online presence with the in-office experience so patients know who you are before they ever meet you.19:55 – Discover how to remove yourself as the bottleneck and empower associates or team members to create content.23:40 – Learn how Leverage Media simplifies the process so doctors only follow the plan and record the content.27:23 – Explore what a comprehensive marketing plan looks like today across social, Google, YouTube, and emerging AI platforms.29:28 – Understand how long-term brand building makes people choose you even when you aren't the top search result.31:14 – Hear why patients ignore coupons and choose the doctor they already trust from their consistent content.32:24 – Learn why most clinics misuse AI for SEO and how search engines are already penalizing AI-generated blogs.38:20 – Get clear on using AI correctly for emails, nurture, and text instead of search-ranking content.40:29 – Take away a simple strategy: share real expertise consistently so your clinic becomes the obvious choice in your town.41:46 - Dr. Lona sits down with Success Partner Dr. Brian Capra of ClinicMind to talk about how one unified platform can replace the long list of tools most chiropractors’ juggle. Dr. Brian explains how ClinicMind brings EHR, billing, AI-driven patient communication, scheduling, and marketing under one system so teams can stay focused on care instead of tech headaches. It’s a smart look at how streamlined systems create space for clinics to grow, serve more people, and operate with far greater ease. Resources MentionedLearn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/  To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about ClinicMind please visit: www.clinicmind.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

12/16/25 • 57:54

Every successful year begins with a clear vision of where you’re going next.In this Now to Next conversation, Dr. Stephen and Dr. Pete walk chiropractors through the powerful process of turning reflection into vision. They reveal how to move beyond the “Last to Now” assessment and create a three-year roadmap that aligns your team, drives growth, and restores your energy for the mission ahead. From defining what success truly looks like to identifying your top five strategic moves, this episode shows you how to think, plan, and lead like a remarkable CEO. You’ll learn how to cast a vision that inspires your team, bridges today’s reality to tomorrow’s goals, and keeps your practice advancing with purpose.In this episode you will:Learn how to transform your “Last to Now” assessment into a clear Now to Next vision.Discover how to write your own Vision Story and map it across the five domains of your business.See how to identify the Big Five moves that will drive growth over the next year.Understand the A-P-P-E-A-R framework and how to plan, prepare, and execute with your team.Gain tools to turn big ideas into systems, accountability, and long-term success.Episode Highlights01:44 – Learn how this annual ritual sets the stage for moving from Last to Now into Now to Next.03:07 – Learn why reflecting on past constraints sets the stage for breakthrough vision casting.04:24 – Understand how identifying people versus process issues creates clarity for future planning.05:53 – Discover why vision is always the first side of the Rubik’s Cube in every practice.07:09 – Learn how to tell a Vision Story by imagining your practice’s success in 2026.09:19 – Explore how to write your story across attraction, conversion, retention, team, and collections.11:08 – See how vision casting connects the heart of the leader to the heart of the team.12:12 – Find out why the ability to see the future determines income potential.13:40 – Hear how to embrace the unique role of being the visionary in the village.15:16 – Discover how to have a conversation with your future self to define your next level of leadership.16:50 – Visualize the 2028 version of the business and the team needed to build it.19:11 – See how building systems and A-players leads to a self-sustaining, high-profit practice.21:06 – Learn how to bridge the 2025 reality to the 2026 vision with the Big Five Moves.23:58 – Understand how to prioritize quarterly projects using points of constraint and goals.27:55 – See how the A-P-P-E-A-R framework ties vision, planning, and action together for the year ahead.32:26 - Coach Dr. Eric talks with Success Partner Dr. Chad Glines from Genesis Back and Neck about bringing a principled decompression system into a chiropractic practice without adding confusion or extra work. Dr. Chad shares how their proven protocol, targeted marketing, and full training support make disc care consistent, profitable, and easy to integrate. It’s an encouraging look at growing your practice and serving tougher cases with confidence and integrity. Resources MentionedDownload for the Vision Casting Worksheets: https://theremarkablepractice.com/podcast-ep335-visionLearn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Genesis Back & Neck visit: https://genesisback.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

12/9/25 • 45:28

Stop guessing. Start assessing. This conversation gives chiropractors a clear, CEO-level way to review the past year so you can plan 2026 with confidence. Dr. Pete and Dr. Stephen break down the APPEAR process and show how to score your five domains, surface real constraints, and turn them into projects that boost throughput, retention, and profitability. You’ll learn how to use the Accountability Grid, align KPIs to owners, and set a simple rhythm that keeps your team focused and your growth sustainable. In this episode you will:See how the APPEAR framework turns vision into execution. Learn to score attraction, conversion, retention, team, and collections with real data. Identify true constraints and translate them into 2026 projects. Assign clear ownership and KPIs using the Accountability Grid. Build a repeatable end-of-year assess → plan rhythm your team can follow.Episode Highlights01:38 – Learn why Last to Now is the essential starting point for the APPEAR framework.02:17 – See why discipline and restraint make this assessment so valuable for leaders.03:29 – Understand how the APPEAR process works and why the Assess step runs deeper than most expect.04:08 – Hear how belief systems shape behaviors and why outcomes trace back to mindset.05:32 – Learn why successful chiropractors reflect before they plan and how this habit produces better years.06:23 – See why entrepreneurs struggle with slowing down and why looking back is uncomfortable but necessary.07:16 – Understand how last year’s vision and goals become the anchor for your annual review.09:18 – Learn how your vision story and goals turn into a data-driven roadmap for assessment.10:53 – See why outcomes reveal the truth of your inputs and why emotional reactions are part of the process.13:06 – Learn how to create a proper CEO environment for meaningful annual assessment.14:52 – Understand how the APPEAR process ties assessment, planning, and execution into one clear rhythm.17:12 – See how the updated Accountability Grid simplifies scoring and clarifies ownership.21:26 – Learn how to connect beliefs, behaviors, and tools so your assessment becomes actionable.26:02 – Understand how the three tributaries of marketing reveal the health of your attraction strategy.34:09 – Learn how constraints limit throughput and why identifying them drives your 2026 projects.37:58 - Coach Dr. Eric talks with Success Partner Dr. Chad Glines from Genesis Back and Neck about bringing a principled decompression system into a chiropractic practice without adding confusion or extra work. Dr. Chad shares how their proven protocol, targeted marketing, and full training support make disc care consistent, profitable, and easy to integrate. It’s an encouraging look at growing your practice and serving tougher cases with confidence and integrity. Resources MentionedDownload for the Accountability Grid & Walk-Through Video: https://theremarkablepractice.com/podcast-ep334-acctgrid/Learn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Genesis Back & Neck visit: https://genesisback.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app. 

12/2/25 • 51:00

Every great chiropractic movement starts with a clear mission and Genesis is proving what happens when vision meets culture. Dr. Pete sits down with Dr. Caleb Braddock and Dr. Chad Glines, the co-founders of Genesis Back & Neck, to unpack how they built one of chiropractic’s fastest-growing organizations through purpose, trust, and humility. They reveal how their team culture, rooted in authenticity and service, fuels expansion while keeping their mission simple: save a million people from spine surgery.Their conversation dives into the systems that make growth sustainable with clear core values, open communication, and A-player alignment. This episode is a masterclass in leadership for chiropractors who want to grow without losing heart. In this episode you will:Learn how Genesis built a thriving team culture around a single mission.Discover how to hire and grow A-players who lead with purpose.See how to turn humility and trust into your greatest business advantage.Understand the power of clear communication rhythms for scaling your practice.Hear how authentic leadership transforms patient care and team alignment.Episode Highlights01:40 – Dr. Pete opens with the focus on culture, leadership, and team growth inside Genesis.04:01 – Hear how learning the hard way shaped Genesis’ approach to hiring and building loyalty.05:39 – Discover why hiring from within created a team aligned through trust and shared history.08:21 – Learn how humility and growth mindset became the foundation of their leadership style.09:59 – Understand how a mission to save a million people from spine surgery unites their team.13:15 – See how open communication and autonomy help every team member thrive.15:24 – Explore how Genesis blends in-person collaboration with remote productivity.17:08 – Learn how KPIs and meeting rhythms keep accountability and visibility strong.20:17 – Discover the “Core Four” metrics driving consistency and results across 80 offices.27:23 – Hear how Genesis’ culture extends beyond headquarters into every partner clinic.29:03 – Find out how live training and Genesis University spread culture across locations.31:25 – Learn how instant communication helps partners deliver world-class patient experiences.36:00 – See how the “GSDF” mindset—Get Stuff Done Fast—keeps responsiveness their superpower.38:55 – Understand how they balance flexibility, accountability, and high standards in leadership.41:22 – Hear how authenticity and consistency earn respect and keep culture strong.43:52 – Discover why being your authentic self creates trust with patients, partners, and teams.46:08 – Leave with the final takeaway: steward your mission well and stay humble as you grow.48:49 - Dr. Kale talks with Success Partners Dr. Andrew Wells and Dr. Chad Woolner from Simplified Functional Medicine about how chiropractors can add functional medicine without adding more work or complexity. They share the personal health challenges that led them into the field and why so many chiropractors struggle to deliver it on their own. They outline how their team-driven system keeps chiropractic central, protects a CEO’s time, and creates strong clinical and financial results. It’s a powerful look at what’s possible when you simplify and step into your next level of impact. Resources MentionedLearn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoFor more information about Simplified Functional Medicine please visit:  https://simplifiedfunctionalmedicine.com/Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

11/25/25 • 66:06

Every chiropractor wants patients who stay committed, not just until the pain fades, but for life. Dr. Tabor Smith reveals how a clear spinal-hygiene system turns that vision into reality. He shares the habits, structure, and mindset that help teams lead with certainty and patients take ownership of their care. This conversation dives into how simple daily systems can improve outcomes, prevent degeneration, and build real retention without adding complexity. You’ll also learn how to empower your team with training that drives compliance, consistency, and conviction so your entire practice grows from purpose, not pressure.In this episode you will:Learn how to install a spinal-hygiene system that improves compliance and outcomes.Discover the four daily movements that protect the spine and increase patient buy-in.See how to connect hygiene education with patient retention and reactivation.Understand how to train your team to speak with certainty and consistency.Explore how a “dental model” for spinal care scales practice growth sustainably. Episode Highlights02:25 – Learn how a “tip-of-the-spear” mindset keeps chiropractors leading with conviction and purpose.03:45 – See why uniting passion with structure helps practices grow without chaos.05:42 – Understand why spinal hygiene fits every chiropractic technique and drives long-term retention.07:49 – Hear how the vision for spinal hygiene parallels dentistry’s success in creating daily habits.08:36 – Discover how modern posture and technology accelerate spinal degeneration—even in teens.10:45 – Clarify the patient’s role in lifelong spinal care versus the chiropractor’s responsibility for checkups.15:13 – Learn what research reveals about how degeneration starts and how to reverse engineer prevention.19:37 – Explore how lifestyle habits influence 40 percent of spinal health outcomes.20:14 – Understand the “two-week rule” showing when immobilized joints begin arthritic change.24:31 – Introduce four core spinal-hygiene exercises every patient can safely perform at home.26:36 – Target C5 and L4-L5—the two areas most prone to degeneration—and how to protect them daily.27:50 – Use the “why” behind spinal hygiene to dramatically increase patient compliance.31:06 – Train tone, empathy, and certainty so your team converts through genuine care, not scripts.33:25 – Model home-care consistency across your team to raise accountability and results.36:36 – Simplify rollout with ready-made hygiene kits and see how the system runs itself.40:05 – Hear about the Certified Spinal Hygienist giveaway and how to enter for your full team.46:48 – Catch the closing reminder on how to email Dr. Tabor to join the draw before it closes.47:12 - Dr. Kale talks with Success Partners Dr. Andrew Wells and Dr. Chad Woolner from Simplified Functional Medicine about how chiropractors can add functional medicine without adding more work or complexity. They share the personal health challenges that led them into the field and why so many chiropractors struggle to deliver it on their own. They outline how their team-driven system keeps chiropractic central, protects a CEO’s time, and creates strong clinical and financial results. It’s a powerful look at what’s possible when you simplify and step into your next level of impact. Resources MentionedLearn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoFor more information about Simplified Functional Medicine please visit:  https://simplifiedfunctionalmedicine.com/Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

11/18/25 • 64:30

Great leaders don’t rise to the level of their goals. They rise to the level of their training. In this episode, Dr. Stephen and Dr. Pete explore why remarkable CEOs build a culture of training that fuels performance, passion, and purpose throughout their business. They show how consistent training shapes leadership, strengthens team unity, and creates an environment where growth becomes the standard. When a leader commits to training, the entire team follows. Every session becomes a chance to sharpen skills, build confidence, and prepare for greater impact in the year ahead.In this episode you will:Learn why consistent training is the most powerful form of leadership.Discover how a culture of practice builds confidence and team unity.Understand why training time must be sacred, not squeezed.See how CEOs multiply results through training and accountability.Get inspired to lead from the front and make 2026 your most equipped year yet. Episode Highlights01:45 – Why remarkable CEOs see training as the highest point of leverage in their business.03:08 – The importance of being “out in the wild” and how live events reignite purpose and passion.04:33 – Why getting out from behind your four walls is essential for personal and professional development.05:47 – How in-person learning and training fuel connection, energy, and excellence.06:36 – The mindset shift: we see patients between trainings, not the other way around.07:27 – How to onboard new hires by setting the expectation that training time is sacred.09:14 – Why CEOs must treat training as sacred territory on their calendar.10:24 – The value of blocking team meetings and training before clinic hours — not after.11:50 – Why protecting training time demonstrates leadership and respect for growth.15:46 – The two levels of training: onboarding and ongoing development.17:30 – How competency and accountability grow together in a training culture.18:43 – Why A-players demand both training and accountability — and how leaders deliver it.21:19 – The real math of leverage: one hour of training can create 120 hours of results.23:10 – How training multiplies time, energy, focus, and profitability.25:07 – Why CEOs lose momentum when they take their eyes off training — and how to reengage.26:38 – How structured curriculum keeps the training fire alive and team development consistent.29:50 – The challenge for the new year: commit to training as your highest and best use of time.30:06 – Dr. Kale is joined by Success Partner, Dr. Kendall Price, founder of Elevate Marketing and a practicing chiropractor who built his own million-dollar practice before helping others achieve similar success. With real-world experience and a focus on high-ROI, locally tailored marketing strategies, Dr. Price’s team goes beyond generating leads to build trust, increase show rates, and deliver measurable results. Recognized on the Inc. 5000 list, Elevate is a true partner in helping practices grow, thrive, and serve their communities. Resources MentionedTo download your copy of the 90 Day Competency Checklist for an Associate Doctor, please visit: https://theremarkablepractice.com/podcast-ep331-assocdcchecklistLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, Aus - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoFor more information about Elevate Marketing please visit: https://www.goelevatemarketing.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

11/11/25 • 46:13

Big growth in 2026 starts with clarity and in knowing where your clinic ends and your business begins. Dr. Pete and Dr. Stephen unpack why separating the “remarkable practice” from the “remarkable business” is the key to building capacity, increasing profitability, and leading your team with purpose. They explain how focusing on throughput and output helps you see what’s really driving results, and why understanding your key numbers (like CPL, CAC, and LTV) gives you confidence and control as you scale. It’s a powerful conversation about thinking bigger, leading better, and planning smarter for the year ahead.In this episode you will:Learn why clarity between practice and business accelerates growth.Understand the difference between throughput and output.Discover why knowing your key numbers gives you control and confidence.See how strong leadership and alignment drive team performance.Get inspired to plan your 2026 with purpose and clarity.Episode Highlights01:42 – Learn why clarity is the greatest accelerator heading into 2026.03:38 – Discover why promoting chiropractic is about mission, not marketing.05:38 – Hear how leadership starts with every person on the team.07:36 – Understand why TRP split immersions into practice and business focus.09:19 – Learn the difference between the clinical practice and the business engine.11:00 – Explore the operational domains that drive growth and capacity.11:28 – See how business domains connect to leadership, money, and impact.11:48 – Learn why throughput and output represent two sides of your success.12:53 – Understand how stepping into the CEO role transforms your team and culture.17:55 – Identify the three identities—clinician, operator, and business builder.19:12 – Discover how everyone on your team contributes to saving lives.20:08 – Learn how marketing, sales, and delivery align under one clear purpose.21:15 – Hear why knowing your key metrics creates focus and control.22:07 – Learn how optimizing Day 1–4 increases trust and conversions.24:34 – Get inspired to lead your team into 2026 with clarity and confidence. Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, Aus - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

11/4/25 • 28:03

How do you turn local attention into steady new patients without gambling on the latest ad hack? Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You’ll hear how a practicing DC scaled his own clinic past seven figures, why brand authority now matters for AI and search, and the simple “hit record, type the words” workflow that keeps your message showing up where people look for care.In this episode you will:Learn the five-pillar marketing system plus website that drives qualified patient acquisition.See why consistent content outperforms one-trick campaigns for local growth.Understand how StoryBrand clarifies your message for pediatrics, sports, or any niche.Discover how Google Business Profile and reviews fuel Map Pack visibility and calls.Get a simple plan to capture demand with SEO, Google Ads, and Meta retargeting. Episode Highlights01:31 – Learn how Dr. Nick Silveri turned his own clinic experience into a marketing system built for chiropractors.02:40 – Discover why most doctors struggle with content consistency—and how strategy fixes it.03:46 – Hear the story behind LVRG Media and the gap it fills for “done-with-you” content marketing.04:38 – Find out what makes a true marketing system: a StoryBrand website plus five powerful pillars.05:13 – Learn how to attract qualified new patients with Google Ads, Meta Ads, SEO, and content that converts.06:15 – See why StoryBrand messaging works across niches—from pediatrics to sports—and how to tailor your story.07:01 – Explore how content, SEO, and Google Business Profile optimization build a trusted local brand.07:36 – Discover the key to dominating local search by showing up paid, organic, and in the Map Pack.09:00 – Understand how a boutique agency approach builds long-term marketing momentum for clinics.10:43 – Learn why sustainable growth comes from consistency, not quick marketing hacks.11:23 – Discover why fresh, ongoing content keeps your website relevant and ranking with Google.12:23 – Hear how to think like your own media channel and keep patients tuned in to your message.15:12 – Learn how AI and search are shifting toward authority, brand visibility, and real expertise.17:40 – See why sharing valuable local content builds trust and drives patient flow year after year.20:19 – Get insight into the 50-minute strategy call: what’s included, how it helps, and how to book it.23:19 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoReady to fill your schedule with qualified new patients? Book your free strategy session with Dr. Nick and receive Alex Hormozi’s $100M Money Models as a gift to help you level up your clinic marketing. Fill out the form at https://contentintopatients.com/ and mention you heard this on the TRP Podcast. Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

10/28/25 • 40:50

How do you know if you’re charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making. Dr. Josiah’s journey went from scaling to $15M, weathering a steep drop to $5M, and rebuilding stronger than ever with a $7M practice and a mission-driven model. Taking this experience and new found appreciation of REALLY knowing your numbers: his new book-keeping business, Lucro, is helping other chiropractors simplify their data and find profit margins they can reinvest into people, technology, and marketing. By combining structure with purpose, you’ll discover how to grow without guesswork and create a patient experience that drives both retention and impact.In this episode you will:Learn a quick break-even ROAS rule using your true profit margin. See why most clinics underspend on marketing and how to set CAC targets with confidence. Find the conversion-rate “sweet spot” that signals it’s time to raise prices. Calculate real schedule capacity and close the gap between potential and actual volume. Upgrade the care experience to increase PVA and lifetime value. Episode Highlights02:35 See how structure, KPIs, and accountability create the foundation for a scalable clinic.03:30 Understand the five business domains and how removing one constraint unlocks expansion.04:33 Hear how early discipline and work ethic shaped Josiah’s leadership journey.05:28 Discover how visiting more than 50 clinics before opening led to a seven-figure first year.06:42 Find out what other industries taught Josiah about structure, metrics, and scalability.07:34 Learn how applying the TRP operating system turned frustration into growth and momentum.08:58 Understand why knowing your numbers matters less than knowing what to do with them.09:51 See the difference between operational metrics and financial metrics and why both are essential.12:12 Explore the four Ps of a successful clinic—purpose, product, people, and profit.14:27 Learn how profit creates freedom to invest in marketing, people, and technology.16:38 Understand why undercharging limits impact and weakens your ability to serve.19:17 Discover how to calculate and use the LTV-to-CAC ratio for smarter marketing decisions.22:50 Learn a simple formula that shows your break-even return on ad spend.25:21 See how using data instead of emotion builds clarity and calm in decision-making.27:16 Understand how your conversion rate reveals when it’s time to raise prices.30:04 Learn how to measure schedule utilization and close the gap between potential and reality.32:45 See why most clinics run at only a fraction of capacity and how to change that.34:18 Discover how retention, education, and value delivery increase lifetime patient relationships.35:33 Learn how to design a “Disney Experience” that makes care memorable and personal. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

10/21/25 • 41:38

Feeling stuck at “good” when you’re called to build “remarkable”? This candid conversation with Dr. Stephen  and Dr. Brian Capra shows what it really takes to break a working business and rebuild for scale, profit, and impact. At the heart of the story is a major turning point: the evolution of Genesis into ClinicMind, a change driven by the need for greater growth, adaptability, and leadership. You’ll hear why efficiency, pricing, patient retention, and the associate model matter more than ever, how to use AI as a force-multiplier, and why leaders must cut until things break, then rebuild stronger. The goal is simple: run a clinic that grows, pays you well, and serves far more people on purpose.In this episode you will:Learn how to spot complacency and reset your growth plan.See why right-sizing prices beats “charging less to be nice.”Understand re-exams as the engine of retention and referrals.Discover a simple path to scale using an associate doctor program.Get a practical frame for cutting complexity and rebuilding for speed. Episode Highlights01:34 – Discover how Dr. Brian Capra turned a thriving business into a new mission for growth and impact. 02:55 – Learn how a chiropractor’s billing service became Genesis, and why it was never just about software. 03:53 – Understand the global gap in chiropractic access and why it drives everything Brian builds. 05:10 – Hear the turning point that transformed Genesis into ClinicMind and why that change mattered. 05:42 – Find out how complacency shows up even in successful businesses—and what to do when it does. 07:28 – Explore how AI and new tech create capacity, efficiency, and new levels of scalability. 08:27 – See why chiropractors need to stop apologizing for profit and embrace value-based pricing. 09:19 – Learn how right-sizing pricing creates sustainable growth without losing your mission. 10:21 – Discover why breaking what’s working is often the only way to rebuild something remarkable. 11:13 – Learn the critical role of re-exams in patient retention, referrals, and long-term relationships. 12:30 – Hear how reminding patients of their wins deepens trust and drives lasting impact. 13:52 – Understand how every patient interaction creates a ripple effect far beyond the practice walls. 14:15 – Learn why measuring progress and facing the numbers builds better leadership and results. 18:29 – Explore what it feels like to rebuild a business while it’s still flying—and why that’s necessary for real growth. 21:17 – See why letting go of people, systems, and comfort zones is part of evolution, not failure.22:56 – Learn how to build a culture where change, innovation, and growth are celebrated. 24:02 – Discover why every new iteration of your business should look and feel different from the last. 24:32 – Hear how discomfort signals you’re on the right track toward transformation. 25:14 – Take away the ultimate lesson: the bigger the change, the more wisdom and faith you gain for the next one.27:04 - Dr. Kevin Day sits down with Success Partner Margaret Rosloniec of Fortis to share how simplified payment systems let chiropractic teams focus on care instead of collections. Discover how automating revenue and storing cards on file can ease front desk stress, boost retention, and free up staff time. Margaret also reveals how clinics grew patient visits after removing payment bottlenecks and previews new tools like web payment links and mobile tap-to-pay to future-proof your practice. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Fortis please visit: https://go.fortispay.com/trpsuccesspartnerBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

10/14/25 • 42:13

Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.In this episode you will:Learn how to organize attraction into internal, external, and digital lead streams with clear targets.See how to define a lead, an opportunity, and a conversion so your numbers are apples to apples.Discover how to raise Day 1 how rate toward 90% using stronger day-zero processes.Understand why reactivations belong on a weekly scorecard and how they drive net momentum.Connect dollars to results using CPL, CAC, LTV, LTGP, ROI ratios, and ROAS. Episode Highlights01:32 - Learn how to identify the marketing metrics that actually grow your practice.02:21 - Discover how the patient journey begins with seekers and why your message matters.03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.06:15 - Find out the two categories of metrics that give you the clearest picture of growth.08:13 - See how internal, external, and digital lead streams work together.10:56 - Learn to separate operations metrics from business metrics for better focus.13:19 - Discover how a scoreboard builds focus, accountability, and results.17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.20:56 - Learn how to define a true lead so your reporting stays consistent.21:43 - See how tracking show rate turns leads into real opportunities.23:48 - Learn why reactivations drive net momentum and should be on your scorecard.24:16 - Discover how improving day-zero processes can raise your show rate.28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.29:22 - Discover how LTV and LTGP show long-term growth and profit potential.30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedDownload your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetricsJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

10/7/25 • 46:49

How do you actually hit the goals you set for yourself and your clinic? Dr. Stephen and Dr. Pete reveal a proven 4-step system that helps chiropractors move from vision to measurable wins. You’ll hear how to set clearly defined, SMART goals, commit until you hit them, choose meaningful rewards, and repeat the cycle to create lasting momentum. From launching premium trainings “out of vapor” to modeling accountability with their families and teams, they show how goal setting drives leadership, builds team culture, and fuels practice growth.In this episode you will:Learn how to translate vision into quantifiable goals your team can own.See a four-step framework to set, hit, reward, and repeat goals for sustained momentum.Discover ways to fund big rewards by creating new value instead of taking on debt.Understand how personal goal discipline becomes contagious team culture.Get daily habits for writing, reviewing, and being accountable to your targets.Episode Highlights01:28 – Learn why “goal getting” creates more results than just goal setting.02:15 – Discover the 4-step framework that makes goals repeatable and rewarding.02:32 – See how a clear target can turn into a movement that inspires others.04:31 – Understand how family leadership lessons reinforce purpose during transitions.08:00 – Hear why coaching often sparks the discipline of writing down goals.09:00 – Learn how to hold yourself to a number until you hit it without compromise.10:10 – Discover the success pattern shared by people who consistently hit goals.11:40 – See how to translate vision into measurable, SMART-style goals.13:07 – Learn creative ways to fund rewards without borrowing or draining savings.14:38 – Hear how packaging a premium experience can create new value from scratch.15:05 – Discover pricing and positioning choices that help sell out events.18:41 – Identify which step of the 4-step process you may be skipping.20:15 – Learn why CEOs must set personal goals, not just live in others’ targets.21:35 – Discover daily habits—like writing, reviewing, and sharing—that build accountability.23:33 – See how to connect team goals to their personal stories for deeper buy-in.27:28 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Denneroll please visit: https://www.denneroll.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

9/30/25 • 42:40

Attention ON-PURPOSE Chiropractors:  You can only help the people that you attract!Too many chiropractors struggle with marketing that brings the wrong people into their practices.  Stop wasting your precious time with people who WON’T convert - learn how to use CONTENT to attract IDEAL NEW PATIENTS into your practice. Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to talk about how to attract qualified new patients with a content-first approach. Together they uncover why quick-fix ads and coupons fail, how to align your online presence with your in-office experience, and the right way to use AI in your marketing. You’ll discover how building a brand through relevance and value leads to better patients, stronger retention, and predictable growth for your practice.In this episode you will:Learn why “qualified” starts with relevance and is proven by value in your contentSee how a comprehensive plan across social, search, YouTube, and maps compounds resultsUnderstand how brand awareness helps you beat higher-ranked competitors in searchDiscover which AI tasks help nurture leads and which can hurt your rankingsGet a repeatable approach to remove the founder bottleneck and scale content Episode Highlights01:58 – Learn the core promise of the episode and why marketing quality matters more than volume.03:21 – Understand why Facebook ads do not qualify leads and what your strategy must do instead.04:45 – Get the three themes for 2025 marketing quality, comprehensiveness, and using AI the right way.06:03 – Hear the quick personal update that humanizes the guest and sets up intentionality as a theme.07:51 – Learn why most doctors have cycled through multiple agencies and what actually changes results.09:24 – Discover the single question your market really cares about how to get qualified new patients.11:43 – Grasp relevance vs value and how to meet prospects at their problem before teaching lifestyle.16:32 – Use the six-pack analogy to stop chasing shortcuts and commit to the durable path.23:36 – Align your online experience with your offline experience so your website and socials match reality.25:32 – See how to remove the founder from the center, empower associates, and still keep message quality.28:35 – Build a comprehensive plan covering social for attention and search for intention.31:11 – Learn how brand awareness helps you win the click on Google even if you’re not ranked first.33:45 – Keep creating human-helpful content as platforms shift to AI while the human decision stays the same.37:54 – Avoid AI-written SEO posts that get wiped out by algorithm updates and hurt your site.40:53 – Deploy AI for emails, nurture, reactivation, and messaging while keeping search content human.43:51 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about CLA Wealth please visit: https://insightcla.comSchedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

9/23/25 • 60:54