Show cover of Metrics & Chill - Predictable Growth for B2B

Metrics & Chill - Predictable Growth for B2B

This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.

Tracks

BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and research, leveraging webinars for content distribution, and the importance of customizing CRM systems for individual organizational needs.LinksFollow ConnorExplore hapily
55:35 2/28/24
BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche.Links:Follow JoeCheck out Gorilla 76
55:48 1/24/24
155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean ABM program", this episode is for you.LinksFollow MasonBook a call with Scrappy ABM
51:15 1/17/24
154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups.LinksFollow RachelTry ChartMogul
39:45 12/20/23
BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJames Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.Links:Follow James Robert LayVisit Digital Growth Institute
42:30 12/13/23
BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreGet insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves.Links:Sakas & CompanyFollow Karl
51:23 12/6/23
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreWe go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year.LinksFollow Lauren on LinkedInVisit Coastal Consulting
39:31 11/22/23
153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.LinksFollow KevinHire Kevin (or learn more)
28:23 11/8/23
152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreSam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.
46:04 10/25/23
Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.
46:55 10/18/23
151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing,  data-driven RevOps, and agile demand generation.LinksHire Shape&ScaleFollow Pasha
35:29 10/11/23
150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.LinksFollow KyleVisit Jellyfish
38:51 9/27/23
149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase.Links:Follow CaseyTry ActiveCampaign
48:22 9/13/23
BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.LinksExplore Databox BenchmarksFollow JenLearn more about SmartBug
49:15 8/31/23
148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreBlake Strozyk shares a 3-step framework you can use to test, build, and scale an efficient paid ad program for your business.LinksFollow BlakeHire Blake
50:35 8/30/23
Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies.Links:Follow DougLift EnablementThe HubSopt benchmark group
52:17 8/23/23
147: Finding Your Best Customers (w/ Mary Keough)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreYou probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year.LinksFollow MaryMap My Customers
43:31 8/16/23
146: Collaborative Growth (w/ Pete Caputa, Databox)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn a better way to do marketing and sales, by partnering with your target customers.Links:Create your own private benchmark groupRead the "Collaborative Growth" article
61:53 8/2/23
145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for all personas involved in the buying committee.  
35:14 7/19/23
144: How to Reduce Churn (w/ Asia Orangio, DemandMaven)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn a step-by-step strategy you can use to reduce churn at your B2B company.
54:28 7/12/23
Shorts: How to Drive Efficient Growth (in 3 min)
The show producer has not yet provided a description for this episode.
03:25 7/5/23
143: How to Drive Efficient Growth (w/ Brad Rosen, Sales Assembly)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn steps you can take to increase revenue and grow more efficiently. 
37:10 7/5/23
BTB: YouTube For B2B (w/ Sam Oh, Ahrefs)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreView YouTube benchmarks for B2B hereCheck out Ahrefs' YouTube channel
44:20 6/21/23
Shorts: Building A Demand-Focused Company (in 3 min)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePrashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.
03:42 6/14/23
142: Building A Demand-Focused Company (w/ Prashant Kaw, Helmur)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePrashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.
47:21 6/14/23
Shorts: Driving Predictable Demand (in 3 min)
The show producer has not yet provided a description for this episode.
03:01 6/7/23
141: Driving Predictable Demand (w/ John Short)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn how to drive more predictable demand by identifying who your best customers are.
41:03 6/7/23
Shorts: Stopping Revenue Leaks (in 3 min)
The show producer has not yet provided a description for this episode.
03:14 5/31/23
140: Stopping Revenue Leaks (w/ Sean Burke, Prometric)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreSean Burke shares 7 areas where companies experience revenue leaks, and how to monitor and address them.
58:45 5/31/23
Shorts: Drawing Insights From Your Customer's Journey (in 3 min)
The show producer has not yet provided a description for this episode.
02:50 5/25/23