To The Point with Marcus Amick

Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America] 

2/15/23 • 20:23

In this episode of To the Point, we wrap up our biggest takeaways from the 2023 NADA Show, where we interviewed top industry leaders in auto retail. This episode – the final installment of our two-part NADA series − features Phil Langley, head of dealer network development for Stellantis; Natalia Giner, CEO of A2Z Sync; Mike Overfelt, a GM with Carter Myers Automotive; and Marco Schnabl, Executive Chairman of RockED. 

2/8/23 • 14:52

In this episode of To the Point, we delve into the rising cost of insurance rates, which is the focal point of a study, entitled The State of Auto Insurance in 2023 by ValuePenguin by LendingTree.Guest [Divya Sangameshwar, Insurance Expert & Spokesperson, ValuePenguin by LendingTree] 

1/25/23 • 16:45

Make no mistake about it – when it comes to understanding car buyers, going directly to the source is the best approach. In this episode of To the Point, we delve into the Deloitte 2023 Global Automotive Consumer Study, which surveyed a wide scope of consumers from around the world about their preferences when it comes to purchasing and servicing vehicles. We also examine the implications of the study as it relates to the future of marketing, selling, and servicing vehicles. Guest [Ryan Robinson, Automotive Research Leader, Deloitte]

1/18/23 • 25:37

Automotive retail is in the midst of sweeping change, which has become a major point of discussion throughout the auto industry. In this episode of To the Point, we delve into some of the factors driving that transformation and how it could all impact the business, with Steve Greenfield, author of the book The Future of Automotive Retail.     Guest: [Steve Greenfield, CEO & Founder, Automotive Ventures]

1/11/23 • 24:46

Holoride – a company that offers a highly unique VR passenger experience – is one of the most buzzed about tech startups in the world of in-vehicle entertainment. From its groundbreaking platform to its Hollywood partnerships, the company has totally revolutionized the experience associated with riding in a car.  In this episode of To the Point, we explore how Holoride is poised to help drive the Metaverse of car experiences, dubbed the “Motorverse.”  Guest: Nils Wollny [CEO & Co-Founder, Holoride]       

1/4/23 • 24:39

This past year included several defining moments for the automotive industry. But what were the most interesting and monumental things that impacted the business in 2022 and what effect will it all have on the auto industry in 2023?  To assess those questions, To the Point elicited the insight of some leading auto insiders in the business in areas, spanning market analysis to new vehicle reviews.Guests: Various      

12/28/22 • 21:05

The world of in-car infotainment is undergoing a major evolution, and Harman is playing a pivotal role in that transformation. But what will drive the next era of vehicle cockpit innovations? And how will it all play a role in the future of vehicle sales? We tackle those questions and more in this episode of To the Point, with Huibert Verhoeven, SVP of Digital Cockpit, Harman Automotive.  Guest: Huibert Verhoeven [SVP of Digital Cockpit, Harman Automotive]      

12/21/22 • 18:40

Among all the concept vehicles unveiled in 2022, the Buick Wildcat EV is arguably one of the most intriguing. The sleek, all-electric concept has quickly come to represent the future of the brand as it transitions into full electrification amid some notable market challenges. To get a clear understanding of exactly what the Wildcat EV Concept says about Buick, To the Pont talked to two of the key GM executives who are helping to drive the brand into a new era. Guests: Sharon Gauci [Executive Director, Global Buick-GMC Design] & Therese Pinazzo [Buick Exterior and Interior Design Manager]

12/14/22 • 15:30

Tekion has become one of the most buzzed about companies in automotive digital retail. But why? What is it about the tech company’s approach to the business that has driven so many to adopt its digital solutions?  In this episode of To The Point, RockED talks one-on-one with Jay Vijayan, the CEO and founder of Tekion, exploring those questions and more.Guest: Jay Vijayan [CEO and Founder, Tekion]

12/7/22 • 22:18

The luxury vehicle market has quickly become one of the most competitive in the business – and is on pace to grow even faster down the road. In this episode of To the Point, we delve into how Alfa Romeo managed to top the 2022 J.D. Power U.S. Sales Satisfaction Index Study in the luxury segment and what it says about the Italian brand moving forward.Guest:   Larry Dominique, Senior Vice President, Alfa Romeo, North America

11/30/22 • 17:42

The national auto show circuit might not quite be what it used to be in the automotive industry, but the shows still provide a lot of insight on the future of the business. In this episode of To the Point, we unpack a few things spotlighted at the 2022 Los Angeles Auto show  ̶- from new vehicle debuts to product marketing trends  ̶  with esteemed automotive journalist, Nicole Wakelin.  Guest: Nicole Wakelin [NACTOY, Juror; Contributor, Kelley Blue Book, CNET, Forbes, TrueCar; Host, Fast Women Podcast, Newsweek; World Car Awards, Juror]  

11/23/22 • 19:50

From enhanced safety features to more infotainment options, automakers are making huge investments in connected car technology and services, with even more innovations in the works. But based on a recent study by the research group, LexisNexis, dealerships are missing the mark, when it comes to informing car buyers about connected services.   Guest:  Adam Hudson [Vice President & General Manager, U.S. Connected Car, LexisNexis Risk Solutions]

11/16/22 • 16:07

This week on To the Point we explore whether automotive brand loyalty still wields the power it once did with car buyers, as the industry goes through a major transformation. Tyson Jominy, Vice President of Data & Analytics, with J.D. Power, lends his insight on the topic, following the company’s recent study identifying the automakers that rank the highest in brand loyalty.  Guest:  Tyson Jominy [Vice President, Data & Analytics, J.D Power]

11/9/22 • 16:21

In Part 3, the final installment of Building Forward: Buick GMC on the Value of D, E & I, To the Point explores the business case for Diversity, Equity, and Inclusion, with two people who speak to the benefits of the Buick GMC Inclusive Dealer Program on a personal level as well as other measures aimed at diversifying auto retail as it undergoes one of its most transformative periods in history.   Guests:  Breanna Hubbard [Sales associate, Chronic Buick GMC] & Sham Bryant [Used Vehicle Buyer, Walser Automotive Group]   

11/2/22 • 17:46

In Part 2 of Building Forward: Buick GMC on the Value of D, E & I To the Point explores the benefits and business case for Diversity, Equity, and Inclusion, with Sherry Schultz, Executive Vice President, Chief Human Resources for the Walser Automotive Group, based in Minnesota and Wanda Howell, the owner of Cronic Buick GMC in Georgia - ̶  winners of the first-ever Buick GMC Inclusive Dealer Recognition award. Wanda Howell [Chronic Buick GMC, Owner] & Sherry Schultz [EVP, Chief Human Resources, Walser Automotive Group] 

10/26/22 • 20:40

Part 1  In a three-part series, To the Point delves into Buick GMC’s focus on enhancing its Diversity, Equity, and Inclusion efforts, zeroing in on the automaker’s first-ever inclusive dealer recognition program – amid some contention over such measures. Part 1 of Building Forward: Buick GMC on the Value of D, E & I features an interview with Duncan Aldred, Global Vice President of Buick GMC, discussing what promoted the dealership initiative and how it fits within the scope of the company’s business strategy moving forward.Our Guest:  Duncan Aldred [Global Vice President, Buick GMC] 

10/19/22 • 18:50

Jeep is arguably one the most recognized brands in the world, due in large part to its off-road appeal. However, the brand is now looking to position itself in the luxury market, with the Wagoneer and Grand Wagoneer. This week on To the Point we delve into how Jeep has worked to position itself in the luxury segment, with a focus on the design of the Wagoneer’s interior.      Our Guest: Chris Benjamin [Vice President, Interior Design, Stellantis North America]

10/12/22 • 14:58

As more consumers turn to the digital world for experiences, more companies are starting to embrace new technology to engage consumers in that digital space. But how is the shift to more high-tech engagement experiences impacting automotive and more specifically, auto retail? This week on To the Point we tackle that question with a company helping automakers make the connection.      Our Guest: Elizabeth Baron [Enterprise Solutions Executive, Unity Technologies]

10/5/22 • 14:18

On this episode of To the Point, we set out to discuss the National Electric Vehicle Infrastructure (NEVI) Formula Program to assess the actual feasibility of the plan to help enhance the EV charging infrastructure in the U.S. But in the end, we unearth some deeper sight on the future of electric vehicles. Our Guest: Javad Mohammadi [Associate Professor, Department of Civil, Architectural and Environmental Engineering at The University of Texas at Austin] 

9/28/22 • 16:59

Cadillac certainly seems clear about its future product strategy, which shines through in the all-electric Cadillac Celestiq. But how is the American luxury brand working to position itself, from a marketing perspective, in the shifting world of luxury? This episode of To the Point tackles that question, as Cadillac looks to attract more consumers to the brand.Our Guest: Tony Johnson [Director of Marketing, Cadillac]

9/21/22 • 14:09

To kick off Season 2 of To the Point, RockED dives into a topic that is top-of-mind for many in the U.S. - the economy. More specifically, we wanted to dig deeper into a recent study by Deloitte, entitled “Mobility in the Eye of the Storm,” which provides some interesting insight on how the economy is affecting new and used vehicle purchases.  Our Guest: Ryan Robinson [Lead Consumer Researcher, Deloitte] 

9/14/22 • 16:20

For this episode of To the Point, RockED traveled to Las Vegas to experience what arguably might be one of the most highly-anticipated new vehicle launches this year – the 2023 Nissan Z.The trip included some coveted seat time behind the wheel of the new Z sports coupe. It also gave us an opportunity to sit down, one-on-one, with Rob Warren, Marketing and Sales Director for Nissan, to learn how the carmaker has worked to position the latest generation of the iconic sports car, powered by a twin-turbocharged V6 engine -- amid all the buzz around electric vehicles.    About Our GuestRob Warren has served as director/chief marketing manager for Nissan since 2017. Prior to that, he served as regional operations manager for the Midwest Region, area general manager for the Midwest Region, and senior manager/chief marketing manager. Rob’s tenure at Nissan spans over 18 years.    

5/18/22 • 12:21

In this episode of To the Point, we explore the impact that culture and diversity have in the world of automotive marketing and sales – and the challenges businesses face to effectively connect the dots in the space.  About Our GuestsFran WestbrooksFran is the founder and president of Boulevard, a Detroit-based advertising agency. Prior to founding Boulevard, Fran spent over 20 years leading the largest multicultural agency in the country as an award-winning VP, creative director, and writer in Detroit and New York, building global brands such as Verizon, Subway, US Census 2010, Chrysler, Chevrolet, Ford, Jeep, Lincoln, Walmart, and Bermuda Tourism.Angela Spencer FordAngela, a managing partner at Boulevard, has 20 years of experience in developing and delivering national multicultural platforms, partnership initiatives, and business development growth with clients such as Walmart, Verizon, AARP, and Chemical/TCF Bank. Angela also has more than 15-plus years of multicultural ad agency experience working in the automotive industry supporting Jeep, Dodge, and Chrysler brands. 

5/11/22 • 10:33

This episode of To the Point zeroes in on research done by the consumer insight source, Insurance.com, on rising car insurance rates in the U.S., which has a major impact on the cost associated with owning a vehicle.   About Our GuestOur guest is John McCormick, the editorial director for CarInsurance.com, Insurance.com and Insure.com, all owned and operated by the marketing and research company, QuinStreet. Before joining QuinStreet, John served as a deputy editor at The Wall Street Journal, where he covered the use of technology in insurance, banking, wealth management and other sectors. 

5/4/22 • 11:35

This week on To the Point, RockED wraps its three-part series on the Hummer EV, by delving into GMC’s marketing strategy for the all-electric vehicle, with Rich Latek, marketing director for GMC.About Our GuestRich not only provides greater insight on what the Hummer EV means for the GMC brand; he also sheds more light on how the new electric vehicle strategically positions General Motors in the growing world of EVs.   

4/27/22 • 14:15

This week on To the Point we delve a bit deeper into the GMC Hummer EV and what makes it unique, in the second installment of RockED’s three-part series exploring the broader impact of the new electric vehicle.   About Our GuestsFeatured guests on this week’s episode include Paul Arnone, lead interior designer of the GMC Hummer EV, and Brian Malczewski, the lead exterior designer of the vehicle. 

4/20/22 • 11:17

This week’s episode of To the Point is the first of a three-part series exploring the new GMC Hummer EV, which is arguably one of the most pivotal vehicles General Motors has launched in decades.  The first episode of the series features a one-on-one interview with film director, Sean King O’Grady, who directed Revolution: GMC Hummer EV, a documentary that captures the design, engineering and manufacturing of the new electric vehicle.Sean’s other film credits include his second documentary, Our American Family, which he co-directed with Hallee Adelman, and his critically acclaimed debut narrative feature, We Need to Do Something, which premiered at the Tribeca Film Festival in 2021.

4/13/22 • 14:00

This week’s episode of To the Point features Thad Clabaugh, senior account executive with the digital ad agency, Adtaxi, providing insight on the power of digital marketing in auto retail.About Our GuestThad has more than a decade of digital marketing experience, including advanced expertise in crafting lead generation campaigns for the automotive industry on a wide variety of platforms. He is also certified in advanced Google Analytics, Google Ads, and Facebook Blueprint.

4/6/22 • 11:55

Jenell R. Ross is the President of the Bob Ross Auto Group in Centerville, Ohio. The Bob Ross Dealerships include three franchises: Buick, GMC, and Mercedes-Benz. Mercedes-Benz of Centerville is the first African American-owned Mercedes-Benz dealership in the world.Currently, the Bob Ross Auto Group is the only Mercedes-Benz and Buick-GMC dealerships owned by an African American woman. Jenell is also the only second-generation African American woman automobile dealer in the country, according to the company.

3/29/22 • 13:58