World of Marketing

Lisa Fraley is not your run-of-the-mill attorney. She’s held many titles and acclaims, but above all else, she’s considered to have “legal love.” With decades of legal experience under her belt, her journey is anything but conventional. Starting at a prestigious corporate law firm working in healthcare and bioethics, she evolved into a life coach in 2003 and a health coach in 2012 with 72 corporate wellness seminars under her belt in just over a year. Lisa’s passions have led to her being a Legal Coach® and Holistic Lawyer® in her own personal niche. Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Secret to Entrepreneurialism 1:00 Introduction 4:00 Lisa’s Background 11:03 Lisa’s Mentors 12:11 The Variety Found in Healthcare Law 14:19 Practicing Law VS. Being a Coach 17:03 How Lisa’s Coaching Program Works 20:26 Teaching People How to Operate Online 23:22 The Secret to Entrepreneurialism 26:12 The Complexity of Healthcare Law 29:13 Lisa’s Lack of Rituals and Routines 31:07 The Craziest Thing Lisa’s Ever Done 33:07 Who Lisa Finds Inspiring 35:05 Lisa’s Book Suggestions 26:50 Aligning Your Practice’s Chakras 39:50 Wrapping Up Lisa Fraley’s coaching program aids online entrepreneurs, operations, and even other coaches through holistic legal education. Her clients discover what they need to know about the legal side of running a business. Get yourself and your business covered with legal protections by working with Lisa Fraley today! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Lisa Fraley the Legal Coach® and Holistic Lawyer® This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

10/11/24 • 42:27

This episode of World of Marketing Podcast was originally released December 26, 2023. Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Experienced-Based Branding 1:04 Introduction 3:40 Response Marketing 6:37 Working With CorelDRAW 7:47 Working With McAfee 11:08 The Hackable? Podcast 14:05 Attracting Big Brands 15:38 Marketing Professional Services 19:47 Experience-Based Branding 20:58 Performance Marketing 23:05 Experience and Memory 27:06 Creating Excitement 29:37 Developing a Branded Podcast 36:00 Marketing Is an Investment 37:27 Past Mistakes 38:43 Mentors 40:31 Podcast Recommendations 41:23 Conference Recommendations 43:22 Rituals and Routines 47:51 Closing Thoughts Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Carolyn Walker of Response This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

10/4/24 • 48:55

Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Starting a Law Firm 1:20 Introduction 2:57 How Len Got Started 6:00 Working With Insurance Companies 7:53 Importance of Varied Experience 9:37 Len’s Mentors 12:04 Starting a Law Firm 14:47 Rituals and Routines 17:04 Podcast Recommendations 19:17 Book Recommendations 20:19 Len’s Past Mistakes 23:53 Community-Based Marketing 31:20 Closing Thoughts Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Len Spada of Spada Law Group  This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.  Our award-winning marketing and systems solutions are what sets us apart from everyone else.  

9/27/24 • 31:54

Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Marketing for the Introverted Lawyer 1:11 Introduction 3:31 Thinking Like a Lawyer 7:32 The Value of a Basic Understanding 10:11 What Keeps Lawyers From Leadership 13:53 Changes in Legal Business Development 17:56 Marketing for the Introverted Lawyer 22:10 The Value of a Good Mastermind Group 27:12 Getting Clients Self-Sufficient Quickly 30:13 Wrapping Up Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world around them. Course Correction Coaching—with its unique framework—takes attorneys’ success a step further to help them figure out a work-life balance that adds happiness to their list of successes. Reach out today to see how Heather and her team can make their own impact in your world. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Heather Moulder of Course Correction Coaching This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

9/13/24 • 31:28

Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Gary’s Philosophy on Helping Lawyers 1:19 Introduction 5:31 Gary’s Approach to Coaching 8:21 How Gary Got Started 12:59 When a Coach Is a Fractional CEO 16:09 Staying Consistent Amidst Change 19:00 Gary’s Philosophy on Helping Lawyers 25:52 Taking Legal Coaching Digital 27:28 If You Feel Stuck, There IS a Path Ahead 30:41 Wrapping Up Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is available to you in three tiers: generalized legal coaching, group coaching, and 1-on-1 coaching with Gary himself. Be sure to check out their services and reach out today! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Gary Mitchell of OnTrac Coach This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

9/6/24 • 31:58

Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Professional Services Need Psychology 1:04 Introduction 3:54 A Day in the Life in Israel 5:17 Getting to Know Dr. Zaid 8:48 Professional Services Need Psychology 10:44 The Know-Like-Trust Model 15:03 Important Aspects of Online Content 19:22 The Value of Becoming an “Expert” 25:38 American vs. Israeli Legal Fields 28:08 Be Valuable, Keep Client Data 28:48 Contacting Dr. Yaniv Zaid 30:02 Wrapping Up Dr. Zaid’s profession takes him around the world to profess his knowledge and understanding of law, economy, and the basis of human psychology for everything we do in business. Be sure to contact him about any upcoming workshops and consultation opportunities! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Zaid Yaniv AKA Dr. Persuasion This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

8/30/24 • 30:52

Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and leadership team development. With a career spanning over 25 years, Deb combines unparalleled expertise in human performance with a passion for unlocking potential in every individual and organization she works with. Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Value of Living in the Moment 1:08 Introduction 3:09 Getting to Know Deb 4:15 From the Field to the Courthouse 10:10 An Overview of Law Firm Mentor 12:08 How Law Firm Mentor Does Its Thing 18:53 Overcoming Your Trained Limitations 22:15 Law Firm Mentor’s Clientele 27:31 Deb’s Best Client Experiences 32:11 The Value of Living in the Moment 37:38 Deb’s Background in Athletics 39:38 Contacting Deb and Law Firm Mentor 41:14 Wrapping Up Law Firm Mentor’s diverse team works with practices across all practice areas to train them in the practices needed to become multimillion-dollar businesses. In an exciting opportunity for all World of Marketing listeners, Law Firm Mentor is offering a free video course series called Getting Prospects to "Yes"! Listeners are also welcome to contact Deb and her team or stay up-to-date with Law Firm Mentor on Instagram, LinkedIn, YouTube, and Facebook.  Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Deb Bilbao of Law Firm Mentor This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

8/23/24 • 42:21

Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundraising auctioneering stage into a program, a TEDx Talk, and a book to help women ask for more in their careers and lives. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:00 Dia’s Backstory 8:43 What It’s Like Working With Dia 16:39 Dia’s Greatest Client Experience 22:07 Dia’s Ideal Clients and Workflow 23:54 Providing a Structure for Your Voice 27:11 Leaders’ Duty to “Lend Their Voice” 28:34 How to Find Your Voice With Dia 29:13 Wrapping Up Dia has worked with cities placing their bid for hosting the Olympics, Nobel Prize winners, and business leaders everywhere to figure out how to use their true voice to push the messages they need to drive success for themselves and their organizations. She has developed a structure to make her process accessible to anyone looking to highlight their true selves in their work and communication. Be sure to contact her online today and check her website for intensive course opportunities. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dia Bondi of DiaBondi.com This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

8/16/24 • 30:19

Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:53 How Elise Got Started 5:34 The Lawyer’s Edge vs. Other Coaches 8:20 The Ignite Program 12:50 How to Get Referrals 17:01 Types of Coaching Clients 18:48 Universal Law Firm Issues 24:03 Trusted Relationship Referrals 28:09 Client Experience vs. Client Service 32:21 Legal Marketing Research 34:39 Closing Thoughts The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. It provides various professional growth programs and business development services that cater to the unique needs of its ideal clientele. The Lawyer’s Edge distills its deliverables down to several programs that teach and reinforce the soft skills lawyers need to make the transition from being solely an attorney to being a charismatic and effective business leader. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Elise Holtzman of The Lawyer’s Edge This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

8/9/24 • 35:45

Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe. Natalie is an entrepreneur and a female business leader who brings over 30 years of experience in talent development, coaching, and training. She is recognized as a thought leader and innovator within the legal profession and other industries. Gordon is a trusted advisor to business and law firm leaders. As the President of Loeb Leadership, Gordon’s responsibilities include business development, marketing, financials, and client and consultant relations. Gordon helped grow Loeb from a single independent consultancy to a thriving company engaged in training and development, executive coaching, public workshops, organizational development and design, and student leadership development programs. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:47 How the Loebs Got Started 5:49 How Natalie Got Started 9:31 Following Your Passion 14:00 How Gordon Got Started 17:57 Loeb Leadership’s Perfect Client 20:48 What They Don’t Teach in Law School 22:42 Attracting New Clients 27:12 Coaching Process Walkthrough 32:13 Lawyer Coaching & Law Firm Coaching 36:07 Other Aspects of Coaching 37:50 Loeb Leadership’s Lawyer Clients 39:23 Succession Planning 41:53 Keeping Great Coaches 44:29 Coaching D.N.A. 46:02 What’s Unique About Working With Lawyers 47:35 Working With Loeb Leadership 51:24 Wrapping Up Loeb Leadership seeks to build competence within their clients’ companies, not dependence on their coaching. Client success is a Loeb Leadership passion and each coach there takes pride in the results they deliver. Loeb Leadership strives to attract highly qualified coaches, facilitators and consultants across the United States and Europe–most of their team members have held executive positions and have direct experience in the very issues they help their clients solve. The company cares strongly about matching team members to clients to ensure the best fit. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Natalie Loeb of Loeb Leadership- Gordon Loeb of Loeb Leadership This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

8/2/24 • 53:17

Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:50 Tracy’s Accident 4:25 LinkedIn Achievements 6:16 Using LinkedIn as a Lawyer/Doctor 8:27 Story-Driven Marketing 12:56 Optimizing Your LinkedIn Profile 15:13 Importance of Referrals 18:41 Tracy’s Current Clients 21:21 Worst Mistakes to Make on LinkedIn 23:17 Maintaining Client Focus in Marketing 27:26 Content and Lead Generation 29:15 Building Relationships on LinkedIn 32:43 Lifelong LinkedIn Connection 41:02 Wrapping Up 41:58 www.TheUltimateProfileChecklist.com Tracy’s work keeps her up to date on the latest improvements and innovations coming out of LinkedIn. She understands the platform’s value as a B2B and networking source. Her step-by-step guide and coaching sessions will teach you how to juice LinkedIn for more than you knew was possible. Discover the secrets of LinkedIn and what you may be doing wrong with your professional social media presence by getting in touch with Tracy today! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Tracy Enos, LinkedIn Expert Advisor This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

7/26/24 • 43:46

Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:24 Paul’s Business Mentality 3:59 How Paul Got Started 5:25 Every Market Is Different 7:46 Discussing AI 12:10 How to Market Phone Numbers 16:59 Being Accessible for Potential Clients 18:35 Best Phone #’s Paul Has Put Out 21:58 Breaking Routine 25:13 Importance of Intake 29:53 Importance in the Legal & Medical Fields 33:56 Conference Recommendations 45:11 Working in Film 51:03 Wrapping Up RingBost.com caters to various players in multiple industries, including law firms and health and wellness organizations. The value of a memorable phone number is still alive and well today. It’s a major aspect of offline branding and marketing. Recount the seemingly endless billboards, bus ads, commercials, and more promoting local businesses with a vanity phone number. After all, you decide the logo, brand colors, intake processes, and even who works for you. Why shouldn’t your phone number be the same way? Take full control of your branding and stand out with a RingBoost vanity phone number.  Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Paul Faust of RingBoost.com This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

7/19/24 • 53:27

Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:06 About Simone and DHC Law 5:43 Working With a Team of Specialists 9:32 The Value of Staying in Contact 13:08 Redesigning and Tweaking Your Website 17:07 How FWM Stands Out From the Crowd 20:18 Be Honest, Invest, and Delegate 24:38 Wrapping Up DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real estate and association law, as well as all manners of litigation. They pride themselves on their boutique approach to law for their clients within Florida. They also have a robust and experienced array of referral partners for prospective clients who have needs outside of their regions of expertise. Be sure to check out their team online through their website, YouTube channel, and social media! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Simone DeLoach of DeLoach, Hofstra & Cavonis, PA This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

7/11/24 • 26:38

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:05 How CathCap Got Started 3:44 What Do Fractional CFOs Do? 8:05 CathCap’s Ideal Clients 9:14 A Case Study on How CathCap Works 13:40 Understanding the Value of a True CFO 17:24 Book Alert: Exit On Top by Brooke Lively 22:25 The Key to Valuing a Law Firm 30:21 Me Inc. vs. A Branded Company 35:00 What Profit Actually Consists of 36:18 Wrapping Up CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Brooke Lively of CathCap This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

7/5/24 • 37:04

Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:12 How Stephanie Got Started 4:10 Deciding to Leave Big Law 5:41 Creating the ‘Lawyerist Podcast’ 7:15 What Stands Out About Lawyerist 10:20 Process of Coaching Lawyers 15:39 Coaching Different Kinds of Lawyers 18:15 Biggest Client Success Stories 22:05 Stephanie’s Mentors 23:24 Daily Rituals and Routines 25:20 Wrapping Up Lawyerist is a team of veteran legal professionals, tech enthusiasts, and business coaches dedicated to the improvement of lawyers’ lives and wellbeing in and out of the office. Their resources and expertise are effectively endless as they provide what you need to know about running your firm and getting more out of it. This isn’t a program that will tell you to simply charge more and work less. Instead, they work with you to develop solutions to your problems that keep work interesting. Check out the Lawyerist team today. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Stephanie Everett of Lawyerist This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

6/27/24 • 27:45

Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:47 How Steve Got Started 3:20 Sales-Free Methodology 5:34 Importance of Legal Marketing 7:17 Steve’s First Client 10:06 Niche Legal Fields 12:36 Successful Lawyer Training 17:42 Steve’s Biggest Success Stories 21:37 Steve’s Biggest Mistakes 23:55 Managing Legal Wear & Tear 28:00 Steve’s Mentors 30:40 Daily Rituals and Routines 32:20 Wrapping Up Fretzin, Inc. has 15 years of experience coaching lawyers through their careers. They provide the tools, coaching expertise, skill sets, and advisory services you need to establish consistently strong years of success in your firm. Discover the secret to their “Sales-Free Selling” program to see how you can improve your results with them. Enjoy your career and become that lawyer with Fretzin. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Steve Fretzin of Fretzin, Inc. This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

6/20/24 • 34:18

Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Time Management for Attorneys; How Good Attorneys Become Great Rainmakers; Hire Slow, Fire Fast; A Law Firm’s Guide to Building a Championship Team; and Cash Flow & Profitability for law firms. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:46 What Is Atticus? 3:52 Beyond the Law 6:30 Building a Business to Sell 10:38 Having “Stupid Ideas” 12:37 Lawyers and Succession Planning 17:28 Facilitating Succession Process 22:46 Choosing the Right Leader 31:28 Working With Atticus 39:00 Wrapping Up Atticus was developed to keep attorneys focused on the important aspects of their life, providing them with coaching and skill-building opportunities that help them develop the acumen necessary to build and maintain a sustainable legal practice. Further, the organization provides a structure of accountability and support for achieving the goals of both founders and their firms. If you are not happy with the direction your practice is heading, contact Mark’s team at Atticus today. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Mark Powers of Atticus, Inc. This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

6/14/24 • 41:03

Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach with deep expertise in developing careers, businesses, and talent, as well as a champion of women and diversity in the workplace. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:43 How Sheila Got Her Start 7:18 Coaching Tips for Fledgeling Lawyers 9:39 Why Leave Law for Coaching? 13:19 Sheila’s Coaching Style 16:12 Turning Followers Into Leaders 23:07 Attracting Coaching Clients 27:02 Common Legal Marketing Mistakes 31:40 Sheila’s Coaching Style (cont.) 35:08 Wrapping Up Focus Forward Consulting works with lawyers, leaders, and legal practices to help them reach the next level of success in their field. Sheila is a veteran litigator, as well as a champion of diversity and women-led businesses—all wrapped up into one person. There’s no doubt that she has the experience, expertise, and extensive credibility to coach you and your practice into a new age of operational excellence. Get in contact with her today to learn more at focus-forward-consulting.com. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Sheila Murphy of Focus Forward Consulting This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

6/7/24 • 36:26

Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong.  Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This is just one of the many million-dollar settlements The Berger Law Firm has won for its clients. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:29 Starting the Firm 6:20 Standing Up to Insurance Companies 8:04 Kenny’s Biggest Case 13:14 Cultivating a Client Relationship 16:28 Building a $26 Million Case 24:07 The Defense 26:37 Other Potential Victims 30:50 Aftermath of the Case 34:00 Importance of Specific Web Content 36:51 Playing the Long Game 40:36 Kenny’s Relationship With FWM 45:40 Wrapping Up In this episode, Attorney Kenneth Berger discusses his biggest personal injury case with Tom—the $26 million case of a child that suffered chemical burns at a South Carolina resort, resulting in permanent injury. The victim’s family found The Berger Law Firm online through a specific, long-tail keyword search while hunting for a local burn injury lawyer. Kenny and Tom go into detail as to why crafting web content that focuses on long-tail keywords outperforms content written for short-tail keywords. The difference is shocking. To see content marketing done right, stop by BergerLawSC.com today! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Kenneth Berger of The Law Offices of Kenneth Berger This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

5/31/24 • 47:37

With the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates! Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior de Derecho y Economía (ISDE) based in Madrid, Spain. Here’s a Glimpse of What You’ll Learn Standards of Evaluation for Performance Enhancing Drugs Nuances in Advocating for Athletes Following Positive Drug Test Results GSA's Biggest Victories in the Sports Law Space A Sports Law Attorney's Take on a High-Profile Doping Case Staying Up to Date With Changes in the World Anti-Doping Code What It's Like Working With Global Sports Advocates The Elements of Advising Athletes in the Digital Space Understanding all elements of a successful doping case takes patience, research, unrelenting determination, and a strong moral compass. Matt's mentor, Paul Greene, says, "Even if there's a 0.001% chance of winning the case, there's still a chance and you can find that one slim corridor to run through and save the client. It's never over until it's actually over." Matt holds this principle as a guiding light in even his toughest cases, showing the world that GSA is the team any athlete would want when unfairly facing a potentially career-ending situation. Speakers Featured in This Episode Tom Foster of Foster Web Marketing Matthew D. Kaiser of Global Sports Advocates This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

5/24/24 • 28:15

This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest! Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989. Here's a Glimpse of What You'll Learn Jason Abraham talks about his law firm’s marketing strategies through the years The benefits of using different marketing channels Jason shares his recipe for long-term success Finding an efficient philosophy for maintaining a perfect work ethic Jason discusses marketing strategies in a team dynamic When considering your marketing approach, it’s important to have a clear goal in mind. Even though the path may not always be clear, success can still be achieved by understanding the key components of leading marketing strategies. Some people might arrange these components in a list and call it a recipe, but to Jason Abraham, long-term success is much more than that. Developing mental fortitude is a crucial step toward planning for your business growth. As you are set on the “big picture,” it’s important to understand the challenges that come before and after success, and how to overcome them. In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by Jason Abraham, personal injury lawyer, Owner, and Vice President of Hupy and Abraham, S.C. They talk about the evolution of marketing strategies, how utilizing marketing channels can present different opportunities, realistic approaches for long-term success, and how to be creative in a marketing team environment. Speakers Featured in This Episode Tom Foster Jr of Foster Web Marketing Jason Abraham of Hupy and Abraham, S.C. This episode is brought to you by Foster Web Marketing.  Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.  Our award-winning marketing and systems solutions are what sets us apart from everyone else.

5/17/24 • 23:00

Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as a women’s self-defense trainer! While her day job focuses on keeping track of the money for a successful, local law firm, her influence expands into the social issues of today. Here’s a Glimpse of What You’ll Learn 0:00 Intro  2:06 The Snowbird Lifestyle 4:47 Sandra’s Experience at Harrity & Harrity 8:07 No Thumbs in Butts 9:43 Sandra’s Background 10:25 How It All Started 12:44 Sandra’s Proudest Moment 15:00 Sandra’s Mentors 16:31 Guided Meditation Goes The Distance 16:41 Tom Meditates 19:06 Sandra’s Adventures 19:15 Sandra Jumped Out of an Airplane (& regrets it) 22:18 Sandra’s Book Recommendations The Happiness Advantage - Shawn Achor The Four Agreements - Don Michel Ruiz 24:32 About Harrity & Harrity It can be argued that two major factors of business are money and culture. Sandra Maxey is at the crossroads of both. She and Tom discuss the benefits that come from allowing employees to give back to the community their business operates in and how to better the lives of a company’s stakeholders. Her background and story is one of adventure and curiosity and she explains how it led her to where she is today. Along the way, she also shares a few resources to improve employee satisfaction and efficacy. Speakers Featured in this Episode Tom Foster of Foster Web Marketing Sandra Maxey of Harrity & Harrity, LLP and ZERO Prostate Cancer

5/11/24 • 28:06

Robert Ingalls is a legendary podcast producer for those in the legal profession! A former trial attorney himself, Robert speaks the same language as his clients as they start their own law-focused podcasts. His business, LawPods, works with attorneys and law firms around the country to build their own series that reflect their unique backgrounds and perspectives as they pertain to practicing law. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:20 How LawPods Got Started 9:33 Getting Into Podcasting 14:42 Leaving the Law 17:50 Following Your Passion 21:00 Robert’s Mentors 23:59 Learning From Mistakes 27:16 Investing in Yourself 30:49 How to Work With Lawyers 36:00 Working With FWM 42:15 Podcast Misconceptions 47:44 Wrapping Up LawPods has grown considerably since its inception, from starting out working with small, local firms to landing larger institutions such as McGuireWoods, the Trial Lawyers University, and Foster Web Marketing’s very own Derrick Law Firm! Their podcast production team is familiar with effectively every discipline of law, size of firm, and personality of attorney that you can imagine. They produce great work for many law firms with fascinating stories. If your law firm matches that profile, reach out today! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Robert Ingalls of LawPods This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

5/4/24 • 49:47

Scott Duvall heads up the Video Production department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing).  Scott has been with the company for over 2 years. He started out as Senior Digital Marketing Strategist and SEO Analyst and has brought that expertise into the video realm to help our clients expand their reach and connect more deeply with their audience. Outside of work, he’s a candidate for an MBA and an MS in Television and Media Management at Drexel University. Here’s a Glimpse of What You’ll Learn Scott’s Start with FWM The Beginning of FWM’s Video Marketing FWM’s Production Process Bringing in Professionals The Value of Content Videos Prepping Clients for Video Work Storybrand Marketing Scott’s Motivators Scott’s Mentors Daily Rituals Craziest Thing Scott’s Ever Done Podcast Recommendations Video marketing is the future of marketing. It’s been said a thousand times before, and it will continue to echo for years to come. At Foster Web Marketing, we understand this deeply and are committed to providing our clients with the best marketing assistance humanly possible. Our video production team pulls expertise from all things SEO, videography, video editing, motion graphics, storytelling, and the newer trend of StoryBrand marketing. Speakers Featured in this Episode Tom Foster of Foster Web Marketing Scott Duvall of Foster Web Marketing’s Video Production Department  This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.  Our award-winning marketing and systems solutions are what sets us apart from everyone else.  

4/26/24 • 41:30

This week, we're remastering one of our favorite episodes from this time last year. Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt. Here’s a Glimpse of What You’ll Learn What is Branding / Rebranding? Famous Rebrandings Refresh vs Reposition vs Rebrand Law Firm Branding How Jim Got Started in Rebranding Reflecting Your Values & Goals Rebrand Marketing Tactics Notable Rebranding Experts Success Measuring Success Rebranding Mistakes to Avoid Jim's Mentors Podcast & Book Recommendations A successful rebrand involves so much more than a new logo or a name change for a business. Market research and an audit of associations the current brand has in the minds of consumers are necessary to get the ball rolling. Understanding the nuances of brand strategy, design and identity, corporate and leadership communications, change management, customer experience design, and marketing and public relations is key to standing up a new brand for consumers to latch on to and relate to. Learn more about the philosophy of rebranding with Jim Heininger! Speakers Featured in this Episode Tom Foster of Foster Web Marketing Jim Heininger of Rebranding Experts This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.  Our award-winning marketing and systems solutions are what sets us apart from everyone else.

4/19/24 • 32:29

Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out this episode to discover what has been holding your practice back from reaching the next level. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:57 Getting to Know Denis 3:45 Getting to Know Nathalie 5:07 Improving Resilience Through Hormesis 8:19 What Is Resilience in Business? 11:25 Right Brain Competencies + A.I. = Success 14:00 The Importance of Self-Responsibility 19:08 Finding Work-Life Synergy 23:06 The Nuances of Changing Habits 25:42 Sitting Is the New Smoking 27:00 How to Be Coachable 30:00 How to Be a Good Coach 32:52 Coach-Coachee Mutual Respect 36:24 Discovering Your “Why” 40:27 Closing Thoughts Building Unshakeable Business Resilience and its companion Building Health Resilience Toolkit are two books dedicated to teaching the principle of hormesis to enhance an organization’s performance. In other words, they provide guidelines and insights into how organizations such as legal and medical practices can effectively microdose stressors into their workflow to develop opportunities for improvement in terms of synergy, focus, and productivity. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Denis Cauvier of DenisCauvier.com- Dr. Nathalie Beauchampof DrNathalieBeauchamp.com This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

4/12/24 • 43:33

Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:22 Shoot Your Own Video Presentation 4:17 Why Video 6:03 Why Doctors Need Video Marketing 6:55 DIY vs. Pro Videography 8:55 Research & Understanding Audiences 11:50 Finding Your Patient Avatar 12:39 Components of Patient Avatars 13:46 Who’s Watching Your Videos 17:49 Topics Viewers Want to Watch 19:03 Scripted vs. Unscripted 20:14 Importance of a Good Script 21:43 Understanding Your Objective 22:23 Knowing Your Audience 22:47 Writing Tips 24:18 Equipment Checklist 26:44 Lighting Essentials 29:25 Using a Backdrop 30:08 Teleprompter Overview 32:36 Captioning Your Videos 33:25 Tripod Setup 34:20 Setting Up to Shoot 35:15 Editing Your Video 37:35 Posting & Marketing Video 43:58 Closing Thoughts Whether you’re looking to shoot your own video or work with a professional video production team, you can’t go wrong with using digital video as a new marketing channel. It’s the way of the future for podiatrists all over the world. As Dr. Schneider put it during our conversation, it’s the second largest search engine in the world with over a billion watching hours every day. When 62% of businesses use YouTube to market their services, you’re only missing out by not publishing your own videos. Take a look at this episode and learn what you can do to bring your marketing forward into the modern era. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Andrew Schneider of Tanglewood Foot Specialists This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

4/5/24 • 48:00

Josh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+ in sales for eCommerce brands using email & SMS marketing, including brands such as Mixtiles, Craft Sportswear, and the Children’s Miracle Network. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:08 Revolutionizing Email for eCommerce 5:26 The Mixtiles Email Challenge 9:33 The Power of Client Testimonials 13:12 What Every Lawyer Needs to Hear 16:57 Creating a Conversation via Email 19:47 Most Companies Don’t Email Enough 24:51 What About Subject Lines? 28:38 Reaching Out to Josh 30:59 Closing Thoughts The Email Agency unlocks the power of your email list with innovative and captivating messaging techniques and strategies. In an age where so much of marketing is controlled by social media algorithms and search engine algorithms, email-based outreach marketing is still alive and well. Step above the fray with thoughtful B2C communication delivered straight to client, patient, and customer inboxes with The Email Agency. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Josh Kropkof of The Email Agency This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

3/29/24 • 31:47

John Fisher is the founder of the New York Injury & Malpractice Law Firm, PC, limited to catastrophic injury law throughout New York State. He has been cited as a legal expert by numerous publications. He has frequently spoken to the New York State Bar Association, National Trial Lawyers, PILMMA, and other organizations concerning law practice management, trial skills, and law firm marketing. Beyond all this, he is also an alumnus of Foster Web Marketing's Marketing Services! He's a highly acclaimed guest we are very excited to have on the World of Marketing Podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:50 History With FWM 4:41 Starting a Law Firm the Right Way 8:20 Marketing by Building Relationships 10:04 Doing Things Differently 12:45 Building Organic Visibility 16:04 Sharing John's Secret to Success 17:00 Biggest Marketing Mistakes 18:16 Major Win for John's Practice 20:53 Doing Things Differently (cont.) 22:08 Successes From Rocky Starts 26:22 Becoming an Authority in Your Field 28:13 Successes From Rocky Starts (cont.) 29:53 Benefits of Mastermind Meetups 31:52 Striving for Consistent Results 33:20 Surrounding Yourself With Brilliance 36:38 Building Teams With Strong Culture Fit 38:03 Daily Rituals 39:58 Benefits of Streaking 43:40 Discoveries From Traveling 45:35 Making a Dent in the Universe 47:34 Closing Thoughts Not only is John a successful traumatic brain injury lawyer and legal marketing guru, he's also an accomplished author! His first book, “The Power of a System,” is considered one of the top, if not THE top, legal management handbooks ever written. His second book, “Win Today,” is a compilation of personal anecdotes to help readers chart a path to success and conquer any goal. Whether you are a lawyer looking to head out on your own or simply want to achieve greater success in life, be sure to check out John's musings and chronicled experiences. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- John Fisher of the New York Injury & Malpractice Law Firm, PC This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

3/22/24 • 48:44

Gary Brumley is an accomplished law firm administrator at Mallard Perez, PLLC, in Sarasota, Florida. He has over 13 years of human resources and management experience, which began during his time with the Kentucky National Guard. The Guard built his skill set within human resources management, finance, and victim advocacy—three areas of expertise he brings with him into the legal and administrative fields. Upon transitioning out of the military, Gary earned his MBA to expand upon his abilities as an HR and managerial professional. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:35 Military Service 3:40 Why Leave the Military? 7:41 Working With Mallard Perez 10:16 Military Service After Basic Training 11:50 Public Sector vs. Private Sector 14:12 Challenges of Military to Civilian Life 19:47 Military Leadership in Law Practice 21:59 Advice for Veterans 25:24 Marketing Pitfalls to Avoid 28:40 Benefits of Military Experience 32:44 Gary’s Mentors 24:50 Working With Vet-Run Businesses 36:30 Biggest Marketing Mistakes 39:14 Transition Assistance Program 45:00 PGA H.O.P.E. 46:57 Closing Thoughts Playing well with Gary’s strengths in victim advocacy, Mallard Perez, PLLC, is a personal injury law firm with expertise in everything from car accident injury cases to elder and child abuse cases. If you or a loved one are suffering the effects of an at-fault party’s negligence on the road, or even in the daycare, nursing home, and education systems, please reach out to their lawyers today to schedule a confidential consultation. Their legal team has been built with the goal of helping you and your family recover from such tragic events. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Gary Brumley of Mallard Perez, PLLC This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

3/15/24 • 48:14