Show cover of The Influence Effect: By SheSpeaks

The Influence Effect: By SheSpeaks

Influence impacts everything: from what we buy, to what we watch, to how we take care of ourselves, and even how we vote.  The #1 thing that kids now want to be when they grow up is an influencer!Join us each week on The Influence Effect podcast by SheSpeaks,  as Aliza Freud talks with influencers, creators and experts in the industry about the impact of this $21 billion dollar industry that shapes our culture. 

Tracks

Women Leading the Way: Unpacking the SheSpeaks Survey with Libby Rodney PART 2
This is part 2 of our conversation with Libby Rodney, the Chief Strategy Officer at The Harris Poll. Libby helps us analyze the results of the latest SheSpeaks Community Survey. You can listen to Part 1 here. The results of the survey can be found here:https://shespeaks.com/SheSpeaks-Spring-Survey-Results In this conversation, we cover the factors influencing women's votes in the upcoming presidential election. From economic concerns and healthcare access to the impact of Roe v. Wade's overturn.Libby also shares insights on the generational gap in political perspectives, revealing why both younger and older voters are feeling the need for fresh leadership. We also discuss the surprising shifts in public opinion on who might win the next election and dive into the broader societal impacts of these trends. Libby also sheds light on some hopeful trends, particularly around women's economic influence and community-building. Guest Links and Resources: https://libbyrodney.comlinkedin.com/in/libbyrodneyWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
18:20 6/20/24
Women's Voices: Unpacking the SheSpeaks Survey Results with Libby Rodney - PART 1
In this episode, we are joined by Libby Rodney, the Chief Strategy Officer at The Harris Poll. LIbby helps us break down the results of the latest SheSpeaks Community Survey. The results of the survey can be found here: https://shespeaks.com/SheSpeaks-Spring-Survey-ResultsJoin us as we unpack the perceptions of women on the  economy,  the upcoming presidential elections, economic concerns and how these things are impacting families. We talk about the heightened anxiety Americans face due to macro forces like financial crises, political uncertainty, and technological disruptions, culminating in a permanent state of national anxiety affecting health and longevity. We also dive into why women are feeling that the US is on the wrong track. Libby also shares insights from her role as Chief Strategy Officer at Harris Poll, discussing how emerging beliefs and attitudes are researched and the significant influence of question framing in obtaining accurate data. Tune in to explore how the questions we ask shape the answers we get and the implications for the results. Links & Resources: https://libbyrodney.com/linkedin.com/in/libbyrodneyWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
29:27 6/13/24
Episode Highlights: Tackling Social Media Overspending,Female Relationships & Achieving the Impossible
In this episode, we pulled some of our favorite episode moments, celebrating our shift to focus on the topics surrounding what SheSpeaks does day to day -  influencer marketing and working within the creator economy. Out of the conversations, we often ask ourselves and our community questions, and these three guests certainly asked some key questions that made us think about how we approach inspiration, friendships, and spending on social media.How do you handle social media spending or overspending?Paige Pritchard tackles the idea of spending and social media. We asked the question, is social media causing you to overspend? She is a money and overspending coach, helped us explore the connection between scrolling through your feed and overspending on often unnecessary purchases. In this clip, Paige shares how the ‘perfect storm’—pandemic, social media, and technology—has changed how we shop and spend money and what we can look out for to keep ourselves from overspending and engaging in compulsive shopping. FULL EPISODEWhy are female relationships difficult and why are women so critical of each other on social media?Danielle Bayard Jackson, helped us understand why women judge each other on social media. We have heard from countless content creators and influencers that often, some of their worst critics are other women. Danielle is an expert in female friendships, the host of a podcast, and a friendship guru. In this clip, Danielle helps us explore why women clash on social media rather than supporting each other and what we can do to help change the narrative. FULL EPISODE Why did this creator share her six-figure salary and how she made it with the world?Our last episode featured Kristen Sellentin, a successful content creator and influencer. In a now-viral post, Kristen revealed her half-million-dollar earnings from 2023. We discussed her desire to inspire women through her transparency and the power of community. FULL EPISODE GIVEAWAY  In highlighting these episodes, we also want to celebrate our audience. After you listen to this episode, tell us what you think and leave us a review! Then, visit this post on SheSpeaks.com. You will find some more information and a way to enter to win AirPod Pros. Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
15:51 6/7/24
Creator Economy Insights & Trends with Denise Vitola - Part 2: Creator Economy Growth & the Power of Experience
In Part 2 of our conversation with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert, we dive into the ever-evolving world of the creator economy.  Denise and Aliza discuss the industry's maturation, the importance of understanding between brands and influencers, and the value of working with experienced partners. From insights on working with successful influencers to predictions about the future of the influencer space, this episode is filled with valuable information and expert opinions.This episode is Part 2 of 2. Please listen to Episode 179 for Part 1. Key Takeaways:1. Industry Evolution: Influencer marketing is rapidly evolving, with brands and influencers adapting to better understand each other and maximize opportunities in the growing creator economy.2. Importance of Experience: Success in influencer marketing requires working with skilled partners and learning from past mistakes to execute impactful programs that resonate with audiences.3. Future Opportunities: As social media storytelling continues to lead, there will be more opportunities for individuals to enter the influencer space and expand beyond traditional content creation.Episode Highlights: 00:00 Influencer or Creator? Terms used to describe influencers.06:44 Influencers focus on creating authentic, community-oriented content.09:41 Investment in the influencer industry bounces back high.10:57 The importance of choosing influencers carefully, educate and build relationships.20:17 Perspective on partnerships and influencer programs.22:54 Alignment with best partners is crucial for success.25:37 Experienced insight needed for navigating industry challenges.28:23 Investing in building deep relationships with creators.32:02 Future of social media influence in question.34:42 Influencer work requires dedication and persistence.Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
21:18 5/30/24
The Latest Creator Economy Insights & Trends with Denise Vitola: Part 1
In today's episode, we sit down with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert. Denise takes us through her journey from her early days in PR to her current role in the world of influencer marketing. Join us as we unpack the latest topics in social media and influencer marketing - the TikTok ban,  the impact of AI in social media, and explore the possibilities of LinkedIn as a platform for influencers. Denise shares valuable insights and offers a unique perspective on how creators can adapt and thrive in this ever-changing environment. Episode Highlights The Evolution of Influencer Marketing: How influencers have reshaped marketing strategies. Denise shares her journey from PR to her current focus on influencer marketing, providing a unique vantage point on the industry's transformation.TikTok Ban Insights: We discuss the recent TikTok ban, the concerns and potential impacts on creators and audiences. The Role of AI in Social Media: We discuss the ethical implications and the need for regulation. LinkedIn for Creators and Brands: We discuss the potential of this professional network as a space for creator and influencer marketing. Links & ResourcesLInkedIn:  https://www.linkedin.com/in/denisevitola/https://www.vitolastrategies.com/https://www.instagram.com/deezworkoutz/?hl=enWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
20:25 5/23/24
Breaking Barriers: Using Passion to Drive Success with Taz Zammit
In this follow-up episode, we are thrilled to dive deeper with our guest, Taz Zammit.   Listen as Taz shares her fascinating journey from being a dancer and tennis player to making waves in the Australian Football League and beyond. Discover how she has shattered gender norms and thrived in male-dominated industries, including sports and DJing.What You'll Learn in This Episode: How Taz's interest in sports began with a challenge at a local football club and how her mother's support played a crucial role in her persistence.The challenges Taz faced in entering a male-dominated sport and how she used rejection as a fuel to drive her success, leading to her playing at the national level.Taz discusses her entry into the world of DJing, the setbacks she faced as a female DJ, and how she overcame them by focusing on her skills and the music instead of conforming to industry stereotypes.Delve into Taz’s involvement in the creator space, discussing the gender pay gap and the unique challenges female creators face, both online and offline.Learn about the importance of resilience, self-marketing, and leveraging different platforms like LinkedIn to stand out and share your progress and knowledge.Taz shares her thoughts on the future of her career and offers advice to other creators on handling online negativity and supporting one another.This episode provides lessons on perseverance, embracing your passion, and making a mark in challenging environments. No matter your passion, Taz's story offers invaluable insights and motivation.Links & Resources: LInkedIn: https://www.linkedin.com/in/taz-zammit/ App: https://www.tazandalessia.app/Instagram.com/teamtandaapp | Tiktok.com/@teamtandaJoint accounts:Tiktok.com/@tazandalessia | Instagram.com/tazandalessiaWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
14:35 5/15/24
What is the Secret to Building a Community?
In this episode, we sit down with viral TikTok creators and TANDA Ventures founders, Taz Zammit & Alessia Allfree. Their inspiring journey has led them to become Australia’s most celebrated Lesbian couple. They turned their lockdown account into a large social media account with a deeply engaged community.  With over a million followers, they have become influential voices within the LGBTQ+ community and in this episode, offer insights into content creation dynamics, community building, monetization strategies, and future aspirations within the creator economy.What You'll Learn in this Episode: 1. The Origin Story: How Taz and Alessia's collaborative TikTok account began as a fun outlet during lockdown and grew into a significant platform with a major following.2. Content Strategy: Insights into how they produce and differentiate between regular video content and live streams, and how each format serves to build connection and community.3. Engagement and Growth: Tips on maintaining audience engagement, the importance of live streaming, and how it significantly amplified their growth on TikTok.4. Monetization: Discussion on various streams of revenue, including brand partnerships, merchandise, and the innovative ways they use live streams for direct sales.5. Building and Managing Community: The importance of fostering a positive, inclusive environment and how their approach has cultivated a strong, supportive network.6. Future of Content Creation: Perspectives on the progression of the creator economy, including personal content platforms, digital independence, and insights into how platforms' evolutions influence content strategies.7. Practical Advice for Aspiring Creators: Real-world advice on the importance of consistency, engagement, and evolving with the platforms.Links & Resources:  App: https://www.tazandalessia.app/ Instagram.com/teamtandaapp | Tiktok.com/@teamtandaJoint accounts: Tiktok.com/@tazandalessia | Instagram.com/tazandalessiaWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
22:59 5/8/24
What Does the TikTok Ban Really Mean?
In this episode, we talk with Sherri Langburt, the founder and CEO of BabbleBoxx, about the recent news regarding a potential TikTok ban in the United States. We discuss the impact this may have on the creator economy, brands, and advertisers, as well as the broader implications for the social media landscape. Sherri shares her insights into how brands and creators are responding to the potential ban and explores strategies for the diversification of content. What We Discuss: TikTok Ban: We discuss the recent legislation that could lead to a ban on TikTok unless it is sold within the next nine months. Creator Reactions: Creators are generally calm about the potential ban, but some are considering diversifying their content across other platforms like YouTube Shorts, blogs, and email lists.Brand Perspectives: Despite the potential ban, brands should continue to activate on TikTok as long as it remains functional and retains consumer attention. The Importance of Diversification: Sherri emphasizes the importance of not relying solely on one platform. She mentions that successful long-term creators have diversified across multiple platforms and built their own email lists.Other Social Media Platforms: Discussion on platforms that might be overlooked, like Pinterest and Facebook Groups. Sherri notes the potential of these platforms for community building and marketing.Retail Media Networks: Sherri highlights the emerging trend of retail media networks where large retailers offer advertising and marketing opportunities. This could be a significant opportunity for brands and influencers.Resources:Sherry Langburt - LInkedIn: https://www.linkedin.com/in/sherri-langburt/Babbleboxx: https://babbleboxx.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
27:52 5/1/24
The Evolution of Beauty Marketing: Transparency, Trips & TikTok
Join us for Part 2 of our episode with beauty industry and social media expert, Mimi Banks.  In this episode, we dive into the evolution of the beauty industry and explore how transparency, accountability, and a two-way conversation have become key in the relationship between brands and consumers. Mimi shares her insights on how the rise of social media has fueled these changes, emphasizing the significance of community management and the impact of influencer marketing within today's beauty landscape.Episode Highlights: - How the beauty industry's approach to consumers has transformed from a one-sided interaction to a responsive dialogue, with a focus on transparency and immediate communication.- The critical role of community in brand success and how social media platforms have been instrumental in finding and building these communities.- Influencer marketing strategies, such as the Cerave brand-building technique with actor Michael Cera and "Trippin with Tarte," analyze the effectiveness and the potential backlash from consumers of this influencer trip. - The impact of TikTok on brand visibility, consumer engagement, sales, and what brands might face if it were to be banned.- The concept of brands as entities with personalities and a moral compass, and how they're held accountable for their values and practices, which is especially visible during grand influencer events.Listen to the full episode and read more at: shespeaks.com/podcastFollow Mimi on Instagram:https://www.instagram.com/mimibanks/?hl=enMB Social: https://www.mimibsocial.com/https://www.instagram.com/mbsocial.agency/?hl=enWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
17:22 4/24/24
Has Social Media Changed the Way We Approach Beauty & Skincare? (Part 1)
Part 1 of Two EpisodesIn this episode, Aliza sits down with social media expert and beauty maven, Mimi Banks. With years of experience in the beauty industry, Mimi helps us break down the shift from more traditional spokespeople in industry, to more traditional influencers (bloggers) to the multi-faceted creators and influencers of today. The conversation peels back the layers of how these roles have evolved and continue to impact brand strategies, marketing campaigns, and audience engagement.**Creators vs. Influencers:** What's the difference between a creator and an influencer? Learn from Mimi's expertise how each serves a unique purpose in digital content and marketing, and why understanding these roles is crucial for both brands and individuals in the social media landscape.**Skin Deep Strategies**Why are popular dermatology accounts on TikTok so important in educating on products and skincare routines, especially in the maze of skincare and  'TikTok-educated' users. **Gen Alpha Waves:**The episode dives into the emerging trends influenced by the youngest social media users. It touches upon the crucial role of educators in a landscape where a "TikTok made me buy it" culture prevails, potentially exposing younger audiences to products beyond their needs.Links and Resources - Connect with Mimi Banks Follow Mimi on Instagram: https://www.instagram.com/mimibanks/?hl=enMB Social: https://www.mimibsocial.com/https://www.instagram.com/mbsocial.agency/?hl=enWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
13:34 4/17/24
The Sharenting Dilemma: Should Kids Be Featured on Social Media?
In this week's episode, Aliza welcomes Joey Fortman, an original mom influencer or "mom blogger."   While she’s no longer in the influencer/creator space, Joey offers the perspective of someone who has seen the industry from the beginning. In this episode, we tackle the evolution of influencer content, the role of children in social media, their right and privacy,  and the ethical considerations surrounding the use of family in social media content.  They discuss these topics stemming from an article in Cosmopolitan, The Parenting Influencers Who Won't Stop Posting Their Children. Aliza and Joey also explore the topics in this article, as well as the dynamic landscape of content creation, touching on the shifting perspectives, the monetization of family life, and the impact on children thrust into the social media spotlight. Highlights of the Discussion:  Origins of Mom Influencers: Joey Fortman reflects on her transition from radio hosting to launching a blog in 2008 after a period of postpartum depression and identity struggle as a new mom.Evolution of Content Creation: The conversation explores the shift from documenting family histories to the emergence of influencer marketing.Ethical Dilemmas: The discussion addresses the “Sharanting Reckoning" article and the ethical considerations around featuring children in content, and the blurred lines between sharing family experiences and the rights of children.Impact on Children: The podcast delves into the implications of portraying children in social media content, including considerations of consent, privacy, and long-term effects on their well-being.In this episode, also hear from Joey about  her journey from working as a radio host to becoming a pioneer in the influencer space, particularly in the mom blogging community. She discusses how she turned to blogging as an outlet during a challenging time and delves into the transformation of influencer marketing through personal experiences. You can find Joey here:  https://joeyfortman.com/Article referenced above:The Parenting Influencers Who Won't Stop Posting Their Children by Fortesa Latifi https://www.cosmopolitan.com/lifestyle/a60115669/why-family-influencers-post-children/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
23:43 3/27/24
What is Behind the #TradWife Trend on Social Media?
In case you've yet to encounter the #TradWife Trend on your social media feed, you should know that it's been sparking some debate. Our guest, Victoria Yost from Thyme and Tenderness helps us break down the #TradWife or  "Traditional Wife" niche on social media and helps us answer, just what is a Trad Wife and is the controversy behind the content justified?  Victoria shares her journey into content creation surrounding her role as a traditional homemaker and the changes she's witnessed in the traditional wife community.  Victoria helps shed light on the reason the definition is evolving and the impact that younger and new creators are having on the space, by creating content designed to get a reaction. Victoria helps to break down the real, intended meaning behind traditional homemaking, the challenges, and the misconceptions about domestic tasks. Tune in to hear our discussion about what might be next on the horizon for the community, why she thinks a traditional wife television series might just be next,  Links and Resources:Visit Victoria on Social  Instagram: https://www.instagram.com/thymeandtenderness/?hl=enTikTok: https://www.tiktok.com/@thymeandtendernessWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
31:08 3/20/24
Influencer Insight: Authentic Approach to Content Creation & Brand Partnerships
This episode is sponsored by Prudential. Meghan Allen is a customer and paid promoter of Prudential Financial. To learn more about the material terms of her relationship with Prudential, please go to shespeaks.com/PrudentialDisclosureMeghan. This podcast is provided for educational purposes only. It is not intended to be, nor should be construed as investment, insurance, financial, tax, or legal advice. Please consult with your own advisor for such advice.In this episode, we sit down with Megan Allen, the creator behind the blog and Instagram page "Raising Twin Boys." Megan shares her journey into the world of content creation and influencer marketing, and how she organically grew her following. She discusses her approach to creating engaging content for her audience, particularly fellow moms. The conversation also delves into Megan's brand partnerships and how she selects the right brands to collaborate with.Megan also opens up about her personal experiences, including losing her father, the financial implications of his passing and why she chose to partner with Prudential. She explains the significance of empowering women through financial planning and shares how she seamlessly integrates relevant partnerships, like the partnership with Prudential, into her content.This episode offers insights into brand partnerships, and the importance of authenticity in content creation. Episode Highlights: 1. Megan's journey into content creation and becoming a full-time influencer2. Understanding the audience: Connecting with moms and sharing relatable content3. Monetizing: The role of brand partnerships and affiliate marketing4. Navigating the challenges of judgment and criticism as a mom influencer5. Long-term brand partnerships and the importance of authenticity6. The impactful partnership with Prudential and the personal relevance of financial planning for women7. Future content plans Links & Resources Meghan: https://www.instagram.com/raisingtwinboys/ Prudential Retirement Checklist: https://on.pru/7_RET2023Connect with a Prudential Financial Professional: https://www.prudential.com/common/findfinancialprofessional # 1078346-00001-00****Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
15:56 3/13/24
Addressing Content Creator Mental Health with Gigi Robinson
Join us as we sit down with Gen-Z content creator, mental health and chronic illness speaker & advocate, Gigi Robinson. Gigi was a guest on the show back in 2022 and walks us through her own personal journey, working to overcome personal health struggles and advocating for content creators in regard to pay and mental health. You'll hear how Gigi's work on both of these topics helped earn her two separate invitations from the White House. We talk about the the challenges of the fast-paced, ever-changing digital landscape and how content creators have to blance negativity and managing their mental health. Gigi shares her initiative to create a dedicated Mental Health Day for Creators,  shedding light on the urgent need for mental health resources within the creator space. Gigi also discusses authenticity, advocacy, why creators need to create a personal brand. Learn More & Follow Gigi: https://www.gigirobinson.com/https://www.instagram.com/itsgigirobinson/https://www.linkedin.com/in/gigirobinson/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
21:03 3/6/24
What Are You Meant to Do? Finding Purpose with Lan Phan
How do you build a life worth living?  In this latest episode of The Creator Effect podcast, Lan Phan shares with us her journey of overcoming adversity, finding purpose, and reclaiming her life. Lan built a community on LinkedIn and social media to be of service to others during the pandemic. Lan's NEW book, Daily Secrets to Finding Success, Happiness, and Purpose at Work and Life breaks down the secrets that will help you discover your core values, embrace change and see failure as part of the journey to find success. Lan's perspective is a game-changer for those seeking fulfillment and success. Episode highlights: Insights on finding genuine success and happiness. Lan shares her experience of finding her voice and building a community on LinkedIn during the pandemic, emphasizing the importance of consistency and authenticity in content creation.Creating a life worth living.The Four Secrets to Finding Success and HappinessEmbracing Change and Self-Care: The significance of removing self-doubt, surrounding oneself with positive influences, and prioritizing health and well-being as an integral part of personal growth and success.Rethinking Failure and Taking Risks: Reframing failure as part of the journey to success, urging individuals to embrace risk-taking and innovation.Key Links & Resources: LinkedIn | YouTube | lanphan.co/New Book - Release Date 4/2: Daily Secrets to Finding Success, Happiness, and Purpose at Work and LifeWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
23:13 2/28/24
Is Social Media Causing You to Overspend? With Paige Pritchard
Are you finding yourself making more impulse purchases lately? You're not alone. With the rise of social media, the temptation to buy is just a scroll away. But have you ever stopped to consider whether social media is the reason behind your spending habits, or if your emotions affect how you shop? In this episode, we dive into the discussion with Paige Pritchard, a money and overspending coach. We explore the connection between scrolling through your feed and overspending on often unnecessary purchases and how the 'perfect storm' - pandemic, social media and technology - have brought changes to the way we shop and spend money. Paige shares with us her very personal journey as a compulsive shopper in her early adult years and her journey to overcome the issue by confronting the emotions and changing her mindset. These days, she's helping others to do the same. Key Episode Highlights:- The emotional crutch of pandemic shopping and the rise of compulsive spending as technology advances on social platforms. - The boom of TikTok Shop and its implications - The "de-influencing" trend- Understanding emotional spending - Why money issues are more about our mindset and emotions than the hard numbersLinks and Resources:Website - PaigePritchard.com@overcoming_overspending on TikTok and Instagram Paige's Podcast - Money Love Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
29:32 2/21/24
Starting Over After Scary Mommy with OG Parenting Influencer, Jill Smokler
We sat down with Jill Smokler, the creator of the original parenting website,  Scary Mommy. We discuss how she started her popular website and community in 2008 to her latest venture, She's Got Issues. Jill shares her experiences in the creator space, from the early days of blogging, building a community and monetizing. Jill also takes us through the experience of being the first 'mom influencer' to have her blog acquired. Our conversation dives into the transition from Scary Mommy to She's Got Issues, and how Jill is now targeting a new life stage while continuing to connect with her audience in a different way. Episode Highlights: Scary Mommy: Jill shares the story of how the name "Scary Mommy" originated and how the blog grew into a platform for mothers to share their experiences and feel a sense of community.Building a Community: The evolution of Scary Mommy from a blog to a platform with millions of followers and a vibrant community is explored, including the use of user-generated content and message boards to foster connections among readers.Selling Scary Mommy: Jill discusses the decision to sell Scary Mommy and the experiences she had post-acquisition. She's Got Issues: Jill's latest venture is introduced as a platform targeting women in a different life stage, addressing the challenges of midlife and uniting women of all ages.  Personal Growth and The Future: Jill reflects on her personal growth as a creator, the lessons she has learned and her vision for moving forward! Connect with Jill Smokler:Instagram She's Got Issues JillSmokler.com Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
25:00 2/14/24
The Popularity of Petfluencers & Olive the Dane's Inspiring Story
In the vast social media landscape, pet content remains a favorite, grabbing our attention with cuteness, humor, and heartwarming moments. In this episode, Aliza discusses some of the reasons we love 'petfluencers' and the positivity they bring to our feeds. Our guest, Avanti Fernandes, shares the remarkable story behind her account, Olive & Daisy.   When Olive went from a normal, playful puppy to being completely paralyzed, Avanti refused to give up on her and began to chronicle Olive's journey on Instagram, along with her rescue, Daisy.  By documenting Olive's story, Avanti has been able to build a supportive community, access resources for Olive, and help raise awareness for special needs dogs.   You can follow Avanti and Olive on Instagram: https://www.instagram.com/olive_thedane/You can also check out this feature from The Dodo  on Olive. Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
17:07 2/7/24
The Culture of Influence with Jo Piazza
How much do influencers & creators impact our culture and the decisions we make? What has been the role of female creators and influencers in the evolution of the creator industry? Our guest in this episode is Jo Piazza, a journalist, best-selling author, and host of the popular podcast “Under the Influence,”  We sit down to discuss the cultural impact of influencers and the key role women have had in the industry's evolution.  Jo helps us explore the benefits and challenges of the influencer industry, especially for female creators, and the remarkable empowerment women find through social media. We also discuss the potential need for regulations and accountability in the influencer space,  especially regarding parenting, political views, and mental health.  Jo also gives us a glimpse into her upcoming novel, "The Sicilian Inheritance," a compelling story set in Sicily that weaves together history, feminism, and mystery. Check out the link below to learn more about the book and pre-order your copy -  coming April 2024. Learn more about Jo  Piazza: Under the Influence Podcast https://www.jopiazza.com/Pre-Order The Sicilian Inheritance (Releasing April 2024) Over the Influence -  Substack Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
28:39 1/31/24
Why This Creator Revealed Her 6-Figure Earnings for the Year
In this episode, we sit down with the incredibly talented influencer & content creator,  Kristen Sellentin. In a now-viral post, Kristen shares with us what prompted her decision to reveal her half-a-million-dollar earnings in 2023. We talk about her desire to inspire women through her transparency and the power of community. Kristen also breaks down her different revenue streams and helps to shed light on the misconceptions surrounding the influencer industry and the work that goes into creating a successful online brand. Links & Resources: Website: https://kristensellentin.com/Instagram: https://www.instagram.com/kristensellentinTikTok: https://www.tiktok.com/@kristensellentinYou can check out Kristen's viral 2023 earnings post here: https://www.instagram.com/reel/C1npC3HAvVU/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
19:36 1/24/24
Talking About Death With Content Creator Kari the Mortician
In this episode, we dive into a topic that many of us know little about, but all of us are affected by: death. Our guest is the fascinating Kari Northey, a funeral director and content creator who uses her popular social media channels to educate people and dispel myths in the often misunderstood funeral services industry. Kari shares her journey into the industry and how she started a viral YouTube presence, providing comfort and clarity on death care to thousands. She's balancing the roles of an educator, professional director, and social media creator and we ask questions about if she receives negative feedback/comments and what it's like to create content around sensitive subject matter. Episode Highlights:We discover how Kari Northey went from being uncertain about her career path to becoming a funeral director AND influential content creator, organically growing a following.Kari's content supports those grappling with loss, as she candidly answers questions that people ask and want to know and understand. We talk about Kari’s most viewed and impactful content, such as her embalming room tour, and how stories in the news will often bring new questions from people seeking to understand. We hear how Kari navigates being a social media figure, teaching mortuary classes, and serving families in her role as a funeral director. Kari discusses the changing face of the funeral industry, the rise of females in her field, and the challenges of that in a traditionally male-dominated field.Links and Resources: https://karithemortician.com/https://www.tiktok.com/@karithemorticianhttps://www.instagram.com/kari_the_mortician/https://www.youtube.com/c/karithemorticianWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
30:22 1/17/24
Building a Community: Women in Influencer Marketing with Jessy Grossman
On today's episode, we sit down with industry expert Jessy Grossman, founder of Women in Influencer Marketing (WIIM). Jessy shares her journey from talent management to founding a community for women in the creator and influencer space. We discuss the evolution of the industry, the distinction between creators and influencers, and the empowering opportunities the influencer space provides for women. Jessy also offers insights into the future of the industry.Highlights: 00:00 Jessy's impact in women's influencer marketing.09:40 Social media democratizes content creation and influence.12:54  A strong role model; How Jessy's mom helped shape her female perspective.  14:01 Empowerment and impact through building and serving a community.18:51 Why creators should embrace a business mindset for success.20:47 How rapid growth in industry brings learning opportunities.Links & Resources:  About Jessy:  https://www.jessygrossman.com/WIIM: https://iamwiim.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
22:40 1/9/24
The Power of Mindset: A Taekwondo Champion’s Journey into Dog Rescue & Social Media Influence
At the top of this episode, Aliza shares the key takeaways and highlights from the most recent SheSpeaks community predictions survey. Our guest this week is the multi-talented Samery Moras, a former Taekwondo Team USA athlete and passionate dog lover.  Samery shares her journey to overcome her fears and achieve success as a Taekwondo champion,  head of a dog rescue, and as a successful online social media influencer & creator. We talk with Samery about the content she creates on social media as well as how she came to start her own rescue for huskies. Samery shares insights on content creation, engagement with her followers, and her plans for future ventures, including writing a book on fear and expanding her rescue efforts. Tune in to hear Samery's inspiring story and tips from a creator working in multiple spaces to build an online presence and influence. Highlights: 00:00 Predictions Survey Results from the SheSpeaks Community / 202408:03 How learning about huskies led to fostering & rescue. 14:05 Facing fear vs. choosing through love - the journey to champion. 17:45 Storytelling & Relationship with Audiences25:16 Embrace imperfection, learn, and move forward.To learn more about Samery visit: https://samerymoras.com/Follow her on social at: https://www.instagram.com/samerymorastkd/https://www.instagram.com/lifewithsnowdogs/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
28:28 1/3/24
The Evolving Creator Space: Insights & What's Next with Lia Haberman
In this episode of The Creator Effect, we sit down with social media expert, Lia Haberman to explore the evolution of the creator and influencer space. Lia shares her extensive experience and background, discussing the shift from the early days of content creation, blogs to social media and the emergence of creators and influencers. The conversation dives into the impact and future of social media, the importance of personal branding, and the potential directions the industry could take. Join us as we gain insights and predictions from Lia on the ever-changing landscape of content creation and digital influence.About Lia: Lia Haberman is a creator economy and social media expert. She publishes a weekly newsletter called ICYMI (In Case You Missed It) and has been named by Buffer as one of the best marketing newsletters of 2023. Additionally, Insider named Lia as a Top Creator Economy Expert to Know.  Lia is a consultant, brand advisor, and adjunct professor, teaching social media and influencer marketing courses at UCLA Extension. Links & ResourcesICYMI by Lia Haberman 2024 Social Media Predictions - Survey Results https://www.linkedin.com/in/liahaberman/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
28:38 12/20/23
Dating Beyond Borders: Creating Content on Cultural Differences & Relationships Around the World
In this episode, we welcome Marina Iakovleva, the creator behind “Dating Beyond Borders." For over eight years, Marina has been exploring the cultural differences in dating and relationships around the world. She shares her journey and evolution in content creation, the challenges she has faced on changing social media platforms, and her shift towards deeper, more sociological conversations about the differences from country to country. Marina also discusses the impact of social media on relationships, how dating has changed, and her perspectives on creating content through her own evolving interests and why she prioritized content that truly interested her. What we discuss in this episode:1. Cultural Differences - Dating customs around the world2. Shift in Content - Evolution of social media content3. YouTube vs. Instagram - Platforms for content creation and income4. Societal Changes - Impact of social media on dating and relationships5. Passive Income - Monetizing audience beyond social media6. Audience Feedback - Reaction to content shift and cultural insights Links and Resources:YouTube - Dating Beyond Borders InstagramDating Beyond Borders Podcast Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
28:34 12/13/23
From Homelessness to Empowerment: Building Community & Confidence
In this episode, we speak with Davida Roach, a successful influencer and creator (Davida's Diary), about her journey to build a brand, community, and advocacy centered around confidence. Davida shares her inspiring story of resilience, determination, and using her platform for a greater purpose. Starting with personal hardship and homelessness, Davida found her way to create content as a means of self-expression and confidence-building. We discuss her focus on body positivity, confidence, and the normalization of shopping online for curvier women. Davida also sheds light on her efforts to raise awareness about domestic violence through her non-profit, Dear Deanndra, and her very personal connection to this cause.Other topics we discuss: The business aspect of being an influencerStrategies for monetizationDealing with negative and toxic comments on content Building a supportive and engaged communityTune in to this episode to gain insights into the world of influencer marketing, the power of purpose-driven content creation, and Davida's journey to turn adversity into opportunity and empowerment.Episode Links: Follow Davida on Instagram and YouTubeSupport Dear Deanndra - Davida's Non-Profit for Domestic Violence Shop with Davida on Amazon and LTKDear Deanndra December 2023 EVENT  - Get your tickets here. Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
23:23 12/6/23
Sharing Latin Culture Through Content Creation with Vanessa Sirias
Our guest on this episode is content creator, comedian and actress, Vanessa Sirias. Vanessa is a Nicaraguan American who is putting her culture on the map through her social media content.  In 2020, she became a TikTok sensation within the Latino community by posting relatable content of shared experiences within the community. She has covered topics such as Latino representation within Hollywood and growing up in a Nicaraguan family.  Vanessa is a fun and relatable voice for other Latinos, even being Buzzfeed’s PeroLike first Nicaraguan-American producer, generating over 200k+ followers on TikTok. Growing up, Vanessa never saw her culture represented and today, we are talking about how she came to start her platform and why.We also cover in the episode:How she combines truth about her culture with entertainmentWhy her audience is more of a communityWhy it's important to only work with brands that align with your values To follow Vanessa:Website + LinksWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
29:48 11/29/23
How Do Influencers Impact How We Shop, Work, and Vote? (Survey Results)
How do influencers and content creators influence how we shop, vote, work, and even keep up with our health and wellness? We asked the SheSpeaks community questions about the impact of influencers on their decision, and the responses are truly surprising! In this episode, we are sharing the key takeaways from our results, exploring some of the insights, and listening to parts of a session where Aliza shares the survey findings with Marketing Brew/Morning Brew. Links & Resources:Listen to the full Marketing Brew/Morning Brew Session here: https://www.marketingbrew.com/events/the-future-of-the-creator-economy-2023Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
15:26 11/22/23
Getting Honest About Motherhood
Motherhood isn't perfect and Mary Hendricks From Picking Daisies podcast and @theverymarylife is on a mission to create a supportive online community that is open, honest and judgement free. In this episode, we talk with  "relatable AF" mom and businesswoman, Mary Hendricks. She originally took to social media to post about fitness and ended up creating a thriving online community for mothers to turn to for real talk about motherhood. She is now a leading space in podcasting, blogging, and social media to be that "best friend" in your corner when motherhood gets hard. In today's episode we will be covering:Motherhood taboos, and why it's okay to feel a certain way as you navigate the day to day of parenting, marriage and relationships. Why Mary doesn't consider herself an influencer or a content creator Mary discusses how she decides what the boundaries are for posting her children on social mediaHow Mary deals with negative comments on social media To connect with Mary:Picking Daisies podcast@theverymarylifetheverymarylife.comWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
29:42 11/15/23
Balancing Life & Content Creation as an Influencer Family
What is it like when your family's life is on display on social media or your kids aspire to be influencers?  On this episode, we sit down with Anite Gashumov, also known as @mummy_anite on Instagram. Anite is recognized for her relatable and entertaining family content, which often features her husband and two boys. In this episode, we delve into:Setting boundaries as a family influencer when your children are part of your content creation.How Anite's followers have played a role in and come along on the journey of  raising her boys through online engagement.Choosing the best platform for monetization: Instagram, TikTok, or YouTube?The upsides and downsides of going viral in the influencer world.The necessity of developing a thick skin for success in the influencer business.Follow Anite:Instagram: @mummy_aniteTikTok: https://www.tiktok.com/@mummyanite  https://linktr.ee/mummyaniteWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
29:43 11/8/23

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