Join us each week on the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each week, Aliza sits down with trailblazing women from various fields—business leaders, social media influencers, authors, speakers, entrepreneurs, and thought leaders—who are using their platforms to create meaningful impact. Discover how these women harness their influence to inspire, motivate, and drive change, and gain actionable insights you can apply to your own life!
When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, and storytelling.As Managing Director, Thayer has helped transform how brands and organizations view women’s impact as consumers, fans, and leaders. In this episode, she discusses the evolution of women’s sports, the cultural moments fueling its momentum, and why authentic influence starts with service and purpose.Episode HighlightsThe inspiration behind The Collective and how it’s elevating women across sports, music, and entertainmentResearch-driven insights revealing the true scale of women’s fandom and purchasing powerKey cultural milestones that have shifted public perception of women’s sportsThe challenges and rewards of building a new brand within a global agencyLessons from Thayer’s early career in journalism and beauty that shaped her leadership approachWhat influence really means and how it’s best expressed through service and authenticityThayer’s perspective offers a thoughtful look at how advocacy, business, and storytelling can come together to create lasting impact for women everywhere.Links and ResourcesConnect with Thayer Lavielle on LinkedInConnect with Wasserman on LinkedInLearn more about The CollectiveWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
10/9/25 • 30:51
When Diana Thomas became one of the first women in the United States to give birth through donor egg IVF in 1996, there were no guidelines, agencies, or contracts. It was determination and uncharted territory. Today, as Founder and CEO of The World Egg and Sperm Bank, she is on a mission to bring transparency, ethics, and rigorous standards to a rapidly growing and often misunderstood industry.Episode HighlightsDiana’s groundbreaking 15-year journey through infertility and how it shaped her mission to protect and empower future familiesEye-opening truths about the global egg donation landscape, including trafficking, exploitation, and overlooked legislative gapsWhy transparency and rigorous screening are critical—and the essential questions every hopeful parent should ask their clinicPractical advice for women navigating fertility challenges, including how to advocate for themselves in an emotional and complex processWhether you are navigating fertility yourself or want to understand an industry that touches millions, Diana’s insights are both eye opening and inspiring.Links and ResourcesConnect with Diana Thomas on LinkedInConnect with the The World Egg and Sperm Bank on LinkedInLearn more about The World Egg and Sperm BankWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
9/18/25 • 32:16
Rikki Marler, Vice President of Client Development at Pēq, joins Women of Influence to share how she helps brands move beyond surface-level metrics to understand the true incremental impact of their campaigns. With a background in shopper marketing and lessons learned from early mentors, Rikki talks about why today’s marketers need real-time insights, how transparency has guided her career, and the importance of staying curious when navigating change.Episode Highlights:The shift from proof of performance to proof of value in marketing.Why in-flight optimization is essential as budgets tighten.Lessons in transparency from early career mentorship under Walmart’s first COO.Staying curious and using an “advisory board” to navigate career twists.Influence as making people feel seen, heard, and empowered.Links and ResourcesConnect with Rikki Marler on LinkedInConnect with Pēq on LinkedInLearn more about PēqWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
9/10/25 • 15:21
Ad fraud and data privacy are changing the way advertisers and consumers interact. In this episode of Women of Influence, Nina Talcott, Director of Research Communications and Media Engagement at Pixalate, explains how fraud drains billions from the industry, what new privacy laws mean for consumers, and why transparency is critical. She also shares her perspective on influence, the value of mentorship, and the advice she would give her younger self.Episode Highlights:How Pixalate combats ad fraud and protects consumer data.Billions lost to bots, spoofing, and fake apps on connected TV.Why consumer privacy and new data laws matter.Influence built through one-on-one connections.Advice to her younger self: be authentic and embrace individuality.Links and ResourcesConnect with Nina Talcott on LinkedInConnect with Pixalate on LinkedInLearn More about PixalateWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
8/25/25 • 17:06
Retail media is rewriting the rules of marketing, and Cyndi Loza is here to break it all down.As Senior Editor at Path to Purchase Institute, she shares what brands need to know about AI, shopper behavior, and why in-store still matters more than you think. Cyndi also reflects on her journalism roots, defining influence, and navigating work-life balance as a parent and professional.Episode HighlightsHow retail media is reshaping the marketing funnelWhat shoppers really want in-storeThe role of AI in measurement and optimizationWhy social content is showing up in TV adsAdvice on career growth, failure, and finding your voiceConnect with Cyndi Loza on LinkedInConnect with Path to Purchase Institute on LinkedInLearn more about Path to Purchase InstituteWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
8/7/25 • 21:06
Diane Schwartz, CEO of Ragan Communications, breaks down one of the year’s most viral PR moments—the Coldplay concert “Crisis Cam”—and shares what brands should do when leadership missteps play out in public.She also reflects on becoming Ragan’s first female CEO, why internal communications is more important than ever, and how leaders can build trust, influence, and confidence at every level. From the value of in-person connection to what today’s employees want most, this episode delivers practical insights for communicators navigating a changing workplace.Episode HighlightsHow Diane would’ve handled the “Crisis Cam” fallout.The enduring value of in-person community.Why flexibility, recognition, and transparency matter most to employees.Advice for speaking up, building influence, and bouncing back from failure.What leadership really looks like behind the scenes.Links and Resources Connect with Diane Schwartz on LinkedInConnect with Ragan Communications on LinkedInLearn more about Ragan CommunicationsWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
7/24/25 • 31:29
OLLY's presence in-store is powerful. It's digital strategy? Even more so—and Jennifer Peters is making it all click. As Director of DTC, Martech, + Digital Compliance at OLLY, Jennifer Peters is helping one of the most recognizable wellness brands deepen its relationship with consumers—both online and off. In this episode, she shares how OLLY is bridging the gap between shelf and screen, redefining loyalty in a retail-first world, and keeping customer empathy at the center of it all.Jennifer also reflects on her 13 years at Barnes & Noble, how tech is transforming customer feedback into action, and the advice she gives every rising professional looking to build a meaningful, long-term career.Episode HighlightsWhy DTC is especially challenging for retail-first CPG brands—and how OLLY is making it work.What receipt scanning reveals about today’s hybrid shopper.Why loyalty means more than points—and who it’s really for.What “being where your customer shops” really means in 2025.Her advice for building influence and nurturing the next generation of talent.This episode is packed with practical advice, big-brand insights, and career lessons you’ll actually use.Links and Resources Connect with Jennifer Peters on LinkedInConnect with OLLY on LinkedinLearn more about OLLYWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
7/17/25 • 26:03
In this episode, we’re joined by Amberle Thompson, Senior Sales Director for Walmart and Sam’s Club at The Heineken Company, overseeing a team that helps ensure products make it to shelves across the country.Amberle shares her journey into the CPG and alcohol industry, demystifies how distribution works in the U.S., and explores how data and consumer trends drive innovation. She also reflects on raising three daughters while building her career, the power of networks, and why influence is knowing when you have it—and when you need to build it.Episode HighlightsHow Amberle uses real-time data and consumer trends to guide product innovation, like Dos Equis Lime & Salt Zero.The unique challenges of alcohol distribution and why the U.S. three-tier system matters for brands like Heineken.The “COVID bump” in alcohol sales—and how the industry is right-sizing post-pandemic.Why looking at data and trends is Amberle’s favorite part of leading in CPG.Amberle’s perspective on raising daughters while modeling leadership and career growth.Why building your network is critical—and the advice Amberle gives young professionals about picking up the phone.A fresh take on influence: knowing where you have it, where you need it, and how to leverage your network to create meaningful change.Why Amberle believes that to lead effectively, you can’t—and shouldn’t—do it alone.Amberle shares real-world insights for navigating leadership and driving innovation within and outside the CPG industry.Links and Resources Connect with Amberle Thompson on LinkedInLearn more about The Heineken CompanyWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
7/3/25 • 28:48
In this episode, we’re joined by Aimee Baller, Head of Partnerships, West & Central at Overwolf—the engine behind the gaming creator ecosystem that’s reshaping how brands connect with modern audiences. Aimee reflects on her path into gaming as the first female leader on Overwolf’s Brand Partnerships team, exploring the power of in-game advertising, why brands can’t ignore gaming culture, and how Gen Z is rewriting the rules of media. She also offers thoughtful insights on mentorship, leadership, and creating space for other women in male-dominated industries.Episode HighlightsHow Aimee helps brands like Slim Jim and Smucker’s enter the gaming space with impact and intention.The truth about modern gamers—and why 40% of Overwolf’s audience is female.Why gaming is no longer niche and how brands can meet consumers where they actually are.What moment-triggered ads are and why they generate up to 70% brand recall.The rise of Gen Z as creators and why they want to shape the plot, not just watch it.Why Aimee believes women don’t need to wait until they feel “ready” to lead.How gaming can be an additive—not disruptive—space for advertisers.Aimee’s perspective cuts through the noise—offering real-world advice for anyone navigating today’s fast-moving landscape of culture, technology, and consumer connection.Links and Resources Connect with Aimee Baller on LinkedInConnect with Overwolf on LinkedInLearn more about OverwolfWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! *Connect with us on Instagram, FB & Twitter @shespeaksupContact us at podcast@shespeaks.comWATCH our podcast on YouTube @SheSpeaksTVWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
6/20/25 • 17:52
In this episode, we’re joined by Shaquana Joseph, Strategic Account Director at Group Black, a media collective dedicated to bridging the gap between today’s most influential consumers and the brands that want to reach them.Shaquana shares her inspiring journey from college radio at Howard University to leading game-changing brand partnerships at Group Black. She unpacks how Gen Z is rewriting the rules of influence, why authenticity matters more than ever, and how brands can build lasting loyalty by showing up with purpose.Episode HighlightsHow Shaquana pivoted from radio and agency life to leading culturally impactful campaigns.The mission behind Group Black and how it's reshaping the media and marketing landscape.Why Gen Z doesn’t play by the old rules—and how brands must adapt or fall behind.The rise of the nano-influencer and why peer influence now beats follower count.The role of experiential marketing in creating real, emotional brand connections.Shaquana’s experience at Twitter and the lessons she learned about being an entrepreneur.Why true influence means making a lasting impact—and how Shaquana defines success beyond the spotlight.Shaquana’s insights are smart, actionable, and inspiring—whether you’re in marketing, leadership, or just figuring out how to make your voice matter in a noisy world.Links and Resources:Connect with Shaquana Joseph on LinkedInLearn more about Group BlackWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
6/5/25 • 25:59
In today’s episode, we’re joined by Chase Cooper, omnichannel marketing leader at Dorel Juvenile, one of the largest baby product companies in the world (behind brands like Safety 1st, Maxi-Cosi, Tiny Love, and Walmart’s exclusive Monbébé). Chase shares her remarkable journey from starting out in the agency world to now leading U.S. media efforts across Dorel's brands — and how she’s weaving motherhood into her career path along the way.Here’s what you’ll hear in this episode:Chase's career path from agency-side digital marketing to leading omnichannel marketing on the brand sideA clear breakdown of what omnichannel marketing really meansHow internal cross-functional collaboration — marketing, sales, supply chain — is critical for omnichannel successWhy curiosity and asking "why" can be a major superpower for marketers and leadersAn inside look at the Monbébé stroller launch at Walmart — and how Chase’s team leveraged influencer marketing to drive viral successThe viral moment: How a single influencer video captured over 4.6 million views, and why understanding visual storytelling in the first three seconds matters more than everThe importance of blending organic and paid media and testing influencer content across multiple channelsKey consumer insight: Why dads and diverse caregivers are becoming an increasingly important audience in the baby categoryA refreshingly honest conversation about navigating career and motherhood — and why asking for help is not weakness but a leadership strengthWhy trusting your gut (and surrounding yourself with the right support) might be the best career advice you’ll ever getChase’s insights on authenticity, collaboration, and evolving with the consumer journey will leave you energized — whether you’re in marketing, leadership, or navigating your own life and career. Links & Resources:Connect with Chase Cooper on LinkedIn See the viral Monbébé 360° Travel System post. Don’t forget to subscribe and leave a review if you enjoyed this conversation!Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
4/29/25 • 36:25
In this episode, we welcome Erica Lockheimer. Known for her remarkable career in tech, Erica shares insights from her career journey at LinkedIn, where she not only played a crucial role in the growth of the platform, but also founded the Women in Tech initiative. Erica shares her story and challenges she faced as one of the few women in her field. We discuss the pivotal moments that led her to redefine success on her own terms, breaking away from expectations to pursue what she had a passion for. Now, as the founder and CEO of HumanizeHer, Erica is passionate about cultivating a world where women can thrive and shatter glass ceilings. Tune in to discover Erica's journey, her thoughts on the evolving role of LinkedIn, and her vision for women in tech and careers beyond. This episode is inspiring and a must-listen for anyone looking to follow their own path and possibilities.Episode Highlights:Redefining Success: Erica talks about how challenging societal norms and expectations was a pivotal step in her personal journey. She emphasizes identifying and pursuing what truly resonates with you, even if it means straying from the path expected by others.LinkedIn's Evolution: From leading LinkedIn's growth team to spearheading Women in Tech, Erica shares behind-the-scenes stories of her dynamic experiences and the platform's transformation over the years.AI and Diversity: Erica discusses the critical role of diverse representation in algorithm development, especially in AI, and how biases can be mitigated.Empowering Women: Learn more about HumanizeHer, Erica's inspiring initiative aimed at creating a world where every woman can thrive, excel, and define success personally.Key Quotes:“You better have diverse people at the table, building products, because representation matters in everything we create.”“We can’t be our best-kept secrets—women’s voices need platforms to be heard and celebrated.”“I never worked harder, but I’ve never enjoyed my work more than I do now.”Connect with Erica and HumanizeHer: Website: https://www.instagram.com/humanizehernow/LinkedIn: https://www.linkedin.com/in/ericalockheimer/Instagram: https://www.instagram.com/humanizehernow/YouTube: https://www.youtube.com/@HumanizeHerWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
3/14/25 • 35:41
In this episode, we sit down with PR powerhouse Heidi Krupp, a master publicist and brand strategist with decades of experience shaping bestselling books and personal brands. From working at ABC’s 20/20 to launching her own successful agency, she shares her journey, the art of storytelling in PR, and what it takes to craft a message that resonates.We also dive into the current media buzz surrounding the Justin Baldoni & Blake Lively case, breaking down what people get wrong about publicists and the blurred lines in today’s media landscape. Plus, hear the fascinating story of how she started her business with just $5,000—and how that risk turned into a career working with icons like Tony Robbins, Dr. Stephen Covey, and more.Key Highlights:✅ Why storytelling, consistency, and relationships are the true keys to building a lasting brand—and how you can apply these principles to your own success.✅ Lessons learned from interning at ABC’s 20/20 and working with Barbara Walters ✅ The role of a publicist: understanding what the role entails & what the job is ✅ How to turn a book into a brand (and a business!) ✅ The truth about the PR industry and the media’s changing landscape ✅ The surprising way she funded her first business ✅ The impact of mentors and the power of personal brandingKey Links: Follow Heidi at: https://www.linkedin.com/in/heidi-krupp/https://www.kruppagency.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
2/28/25 • 28:34
In this episode, we sit down with Terri Cole, a best-selling author, licensed psychotherapist, relationship expert, and empowerment coach. We discuss Terri's career transition, her work (and first book) on setting boundaries, and her expertise in high-functioning codependency. You will learn what is high-functioning codependency (HFC) and learn how you can recognize and address your own codependent behaviors, set healthy boundaries and have better relationships. Terri shares tangible tips and takeaways to help you change the way you approach relationships today, so grab a pen and paper! Episode Highlights:Terri shares her own career change, transformation & healing process How should you think about boundaries and Terri's book, Boundary Boss. What is the Downloaded Love Blueprint and how is it affecting your current relationships? What is high-functioning codependency (HFC)? What steps can you take if you exhibit the behaviors of HFC? Overinvestment and resentment - what role they play in your relationships, how you see others, and how they see you. Follow Terri & Learn More: Get your free resources, order Terri's book(s) and sign up to stay connected at: https://www.terricole.com/hfc/Learn more about Terri by visiting: https://www.terricole.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
2/5/25 • 39:37
In this episode, we dive into a world of storytelling, resilience, and sports with Jamie Mittelman, the voice behind the award-winning podcast Flamebearers.Flamebearers amplifies the stories of women Olympians and Paralympians from around the world, shining a light on the intersection of sports, gender equity, and human perseverance. Jamie shares how her Harvard experience and passion for amplifying underrepresented voices led to the creation of this groundbreaking podcast. You’ll hear the inspiration behind Flamebearers and the mission to elevate the stories of women athletes, the challenges faced by women in sports media and how they are breaking barriers, as well as the unique stories for resilience, diversity and triumph by women in athletics. Episode Highlights: The inspiration behind Flamebearers and its mission to elevate the stories of women athletes.Challenges faced by female athletes and how they’re breaking through barriers.The unique narratives of resilience, diversity, and triumph that make these athletes’ stories unforgettable.How storytelling can inspire a new generation of leaders and changemakers.🎧 Tune in now and follow Jamie & Flamebearers below for more information: Website: https://flamebearers.com/Instagram: https://www.instagram.com/flamebearers/YouTube: https://www.youtube.com/watch?v=3a5dMGFv0_QConnect with Jamie Mittelman: https://www.linkedin.com/in/jamiemittelman/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
1/22/25 • 26:35
In this episode, we hear from Kendra Adachi, the bestselling author of The Lazy Genius Way to discuss compassionate time management. Kendra shares her journey from perfectionism to finding balance, introducing her transformative framework: "Be a genius about the things that matter and lazy about the things that don’t." We explore actionable strategies for prioritizing what truly matters, embracing small steps, and showing kindness to ourselves in every season of life.Key Highlights:The Origin: Kendra explains how her journey as an overachiever and mother led her to create the framework of focusing on what matters most in each season of life.The Myth of Productivity: A candid discussion on the male-dominated productivity industry and why traditional time management systems often fail women.Naming What Matters: Learn practical steps for identifying priorities by narrowing your scope—whether it’s a life category, season, or even just a single day.Compassionate Time Management: Discover how to align expectations with the energy you have, rather than striving for unattainable ideals.More about Kendra: Kendra Adachi is a two-time New York Times bestselling author of The Lazy Genius Way, The Lazy Genius Kitchen and The PLAN and host of nationally ranked The Lazy Genius Podcast. As an expert in compassionate time management, Kendra helps others stop doing it all for the sake of doing what matters. She lives in North Carolina with her husband and three kids.You can learn more and follow Kendra at: https://www.thelazygeniuscollective.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
1/9/25 • 27:47
The college admissions process has changed drastically, and so has the reality of what students face once they’re admitted. In this episode, our guest Jennifer shares her expert insights into the challenges of the modern education landscape, the post-pandemic impact on students, and what parents can do to set their kids up for success—not just in college, but in life. We cover practical strategies, the importance of resilience, and how to embrace a growth mindset to thrive academically and professionally.What You’ll Learn in This Episode:Why college admissions are more competitive than ever—and how it affects students.How the pandemic has shaped academic readiness and mental health for today’s generation.The crucial skills students need to transition successfully from high school to college.Strategies for managing distractions and building effective study habits.Why failure is essential to growth—and how parents can encourage resilience in their kids.Links & ResourcesJennifer’s website: https://www.jgtalks.org/Instagram: https://www.instagram.com/jgtalksorg/LinkedIn: https://www.linkedin.com/in/jennifer-gershberg-99bb409b/Course: https://jgtalks.thinkific.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
12/19/24 • 24:51
In this episode, we sit down with Laura Brusca, the Chief Communications Officer at Forbes and President of New York Women in Communications (NYWICI). Laura shares her inspiring journey from her early days in communications to becoming a leader in the industry. We dive into her career path, the challenges she’s faced, and the lessons she’s learned. She offers advice for young professionals entering the field, discusses the value of building networks, and emphasizes the importance of stepping outside your comfort zone to grow personally and professionally.Highlights from this Episode:The Role of a Chief Communications Officer: Promoting and protecting a brand, corporate communications, and the shift in dynamics with hybrid work environments.Career Path Insights: Laura’s career journey, including early internships that shaped her trajectory and how she discovered her passion for corporate communications.The Value of Networking: Laura’s involvement in NYWICI, her transition from volunteer to president, and how organizations like this help build networks and create opportunities for women. Overcoming Challenges: From public speaking fears to moments of embarrassment, Laura reflects on how these experiences have made her more confident and adaptable.Advice for Young Professionals: Tips for starting a career in communications, the importance of internships, and the value of being proactive and open-minded.Self-Compassion and Growth: Learning to not overthink feedback, give yourself grace, and use challenges as stepping stones for growth.Follow Laura Brusca: LinkedIn https://www.linkedin.com/in/laurabrusca/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
12/4/24 • 23:31
Did you know that Latina women earn only 53 cents to every dollar compared to men and hold a mere 2% of executive positions despite being 9% of the U.S. population?In this episode of Women of Influence, we welcome Cynthia Kleinbaum Milner and Claudia Romo Edelman, two powerhouse Latinas championing the cause for Latina representation in leadership roles. With a lack of visible role models and adequate networking opportunities, Latinas face unique challenges. Cynthia and Claudia share their personal stories, the mission behind their cause and podcast, A La Latina, and the importance of changing the narrative around Latinas in the U.S. This episode is a deep dive into breaking barriers, flipping the script on biases, and promoting leadership.Key Highlights from the Episode:Understanding the Challenges and hurdles Latinas face in the corporate environment, including lack of role models and networking opportunities.A La Latina: Emphasizing the importance of taking risks and authenticity in corporate settings. See how the podcast is empowering Latinas by offering a playbook to help Latinas navigate corporate challenges while staying true to themselves.Learn about the expansion of A La Latina into a comprehensive network that connects professional Latinas both in-person and digitally across cities, providing mentors, sponsors, and a support system.Hear insights from Claudia and Cynthia on how embracing their Latina identity became a superpower and the lessons others can pull from their success stories.Learn how Cynthia and Claudia have a commitment to spreading the empowering message to both Latinas and non-Latinas, reinforcing the possibility of achieving their goal while focusing on strengths and taking a risk without waiting for permission.Hear how both Cynthia and Claudia emphasize the importance of taking risks early in life, assuring listeners that it’s okay to leap.Economic and Representation Issues: Discussion on the Hispanic community’s impact on the U.S. economy, underrepresentation in executive roles, and the need for equitable wages for Latina women.Links & ResourcesWant to learn more & follow?Claudia LinkedIn: https://www.linkedin.com/in/claudiaromoedelman/Cynthia LinkedIn: https://www.linkedin.com/in/cynthia-kleinbaum-milner-63685b2/Website: https://www.alalatina.com/Instagram: https://www.instagram.com/alalatinapodcast/ Learn more about the Hispanic Leadership Summit and Hispanic Star Gala https://www.hispanicstar.org/hlshttps://www.hispanicstar.org/galaWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
11/7/24 • 38:45
In this fun episode, our guest Laurie Schacht, the President & Chief Toy Officer at Toy Insider, gives us an inside look into the toy industry and how she got her start. Laurie shares her unique story, from growing up rooted in the toy business to unexpectedly taking over her father's business, reestablishing The Toy Book and launching The Toy Insider. Laurie discusses the evolution of toys, key industry trends, and what to expect in the upcoming holiday season. Plus, she offers an exclusive sneak peek into what’s hot for 2025.Key TakeawaysLaurie’s Start in the Industry: Laurie grew up surrounded by the toy world, as her father started The Toy Book, a B2B magazine still thriving today, thanks to Laurie nd her team. Laurie took the reins of the company unexpectedly and rebuilt it with the help of her dedicated team.The Toy Insider: After restoring The Toy Book, Laurie launched The Toy Insider, offering a trusted, unbiased list of the hottest toys, a concept that has gained immense popularity.Changes in the Toy Industry: Laurie reflects on the consolidation of smaller toy companies and independent stores, the shift in gender dynamics, and the rise of women in leadership within the industry.The Role of Influencers: Laurie discusses how influencers, particularly on platforms like TikTok, have become a significant part of toy marketing, helping companies predict trends and drive consumer interest.Hot Toy Trends for 2024/2025: Laurie shared upcoming trends like AI integration in toys and a continued emphasis on “analog” playtime, with toys that engage kids without screens.Memorable Stories: A hilarious story involving Laurie and Al Roker during a segment on The Today Show and a Big Hugs Elmo toy!Links & Resources Instagram: https://www.instagram.com/thetoyinsider/TikTok: https://www.tiktok.com/@thetoyinsiderWebsite: The Toy InsiderLaurie Schacht LinkedIn: https://www.linkedin.com/in/laurie-schacht-b3b5035/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
10/24/24 • 28:13
Over the past 2 years, the SheSpeaks podcast has shared the stories of amazing women. Recently, we announced a new name, Women of Influence. We’re excited about this shift as we feel it defines best what we have always done and continue to do, amplify the stories and experiences of amazing women. We realized the common thread through our conversations was women using their influence to build, to grow, to share and inspire. All of these amazing women, be it founders, CEOs, authors, experts, celebrities, and change-makers have done just that. As we head into new episodes, we will continue to have conversations, learn from women, hear their stories, and see how their influence is effecting change and inspiring others. Join us as we revisit some standout moments from episodes over the years: From Baby Jars to Beauty Bars with Lisa PriceLisa Price, the founder of Carol's Daughter, shared her inspiring journey of becoming an "accidental entrepreneur." Despite not having a business background, Lisa turned her hobby into a thriving beauty empire. Tackling Teenage Mental Health with Lisa DamoreExpert Lisa Damore provided eye-opening insights into teenage mental health - from understanding healthy anxiety to addressing the commercialization of wellness.Evolving at Any Age with Stacey LondonStacey London of TLC's What Not to Wear fame inspired us by discussing her journey to pivot her career and create a voice for midlife women. She spoke about the importance of personal agency and the freedom to evolve at any stage in life.Rethinking Beauty Standards with Jessica DefinoJessica Defino shined a light on the problematic aspects of the beauty industry. She discussed how the industry has co-opted the concept of beauty and commoditized it, making it a struggle for many to attain the standards.Transparency in Influencing with Kristen SellentinKristen Sellentin's viral reel revealed her earnings as a content creator, sparking a positive conversation about transparency and success in the influencer world. She emphasized that it's never too late to pivot your career and find success.Want to listen to all the episodes featured here? Lisa Price - From Baby Jars to Beauty Bars: The Rise of Carol’s Daughter Dr. Lisa Damour - Teenage Mental Health and Social Media Stacy London - Evolving at Any Age Jessica DeFino - Changing the Conversation Round Beauty Kristen Sellentin - Why this Creator Revealed Her 6 Figure Earnings for the Year Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
10/11/24 • 16:49
In this episode, our conversation centers around menopause — something that affects millions of women worldwide yet is often misunderstood and under-discussed. Our guest, Tamsen Fadal, is an advocate for menopause education, sharing insights into the community for women she is creating, her upcoming documentary and book. From the lack of research to the ongoing stigma and limited understanding in both healthcare and the workplace, we explore the challenges women face during this life stage and the growing movement to provide better resources, support and early education. Join us as we discuss:Why there is a lack of understanding about perimenopause, menopause, and their symptomsThe lasting impact of misinformation, including the 2002 study that caused widespread fear about hormone replacement therapy (HRT)Why it’s crucial for doctors to be educated on menopause and how to find the right careThe social and emotional toll menopause can have on relationshipsWhat companies can do to support women in the workplace and why a menopause policy should become the norm. The role of community and how platforms, like Tamsen's, are helping women share their experiences and find support.We also discuss Tamsen's Upcoming documentary with PBS: The M Factor. You can get more information here: https://www.tamsenfadal.com/the-m-factorYou can also pre-order Tamsen's upcoming book, How to Menopause here:https://www.tamsenfadal.com/howtomenopauseMore about Tamsen: Tamsen Fadal is an award-winning journalist, menopause advocate, filmmaker and a content creator. She recently left her 30- year career as a news anchor to dedicate herself to rewriting the narrative for women in midlife.Links and Resources:Website: TamsenFadal.comInstagram: https://www.instagram.com/tamsenfadal/ LinkedIn: https://www.linkedin.com/in/tamsenfadal/TikTok: https://www.tiktok.com/@tamsenfadalDocumentary: https://www.tamsenfadal.com/the-m-factorPre-Order Book https://www.tamsenfadal.com/howtomenopauseEnter to win a copy of the book at SheSpeaks.com Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
9/26/24 • 32:07
In this episode, we sit down with Jade Walters to discuss her journey as a successful content creator and expert on the experiences of Gen Z in the workplace. Jade shares her experiences of starting a blog during her college years, the impact of a viral tweet, and how she turned her passion for professional development into an ebook. We also delve into the perceptions and myths of Gen Z in the workplace, discussing how this generation is challenging the status quo and redefining career paths. Highlights: How a viral tweet during the pandemic led to the creation of an ebook.The importance of professional development for Gen Z. Gen Z's entrepreneurial mindset and adapting to the job market. Overcoming myths and misconceptions about Gen Z in the workplace. The role of social media platforms like TikTok and LinkedIn in professional growth. Setting boundaries and promoting a healthy work-life balance as a Gen Z employee. Jade's insights on how Gen Z can bring positive changes to the workplace.Connect - Links & Resourceshttp://theninthsemester.com LinkedIn: https://www.linkedin.com/in/jadekwalters/ TikTok: https://www.tiktok.com/@theninthsemester Instagram: https://www.instagram.com/theninthsemesterWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
9/18/24 • 17:55
In this episode, we welcome Tiff Knighton, founder of Brand Curators and host of the "Main Character Energy" podcast. Tiff shares her journey from studying PR and journalism to building a creative agency that champions diverse voices and holistic brand curation. She talks to us about the importance of authenticity in social media, the significance of community-building, and navigating trends without losing your brand’s identity. Tiff also discusses the impact of the "QuitTok" trend during the Great Resignation, highlighting how it catapulted her own career. For aspiring creators and entrepreneurs, Tiff offers invaluable advice on how to safeguard intellectual property, leverage trends strategically, and maintain a sustainable social strategy amidst ever-changing algorithms.Towards the end of the episode, Tiff introduces us to her podcast, "Main Character Energy," where she empowers listeners to embrace their full potential, prioritize self-care, and rewrite their narratives. Whether you're a creator, entrepreneur, or someone looking to take control of your story, this episode is packed with insights and inspiration.Key Takeaways Brand Curation: Tiff explains the holistic approach to branding, emphasizing the importance of curating content that aligns with your brand’s core identity.Navigating Social Media Trends: Insights on how to strategically participate in trends like QuitTok without compromising authenticity.Intellectual Property: The importance of building a brand that stands out to protect your creative work in the fast-paced digital world.Sustainable Social Strategies: Tips for avoiding burnout by focusing on storytelling and community-building rather than chasing algorithms.Main Character Energy: Tiff’s personal journey of embracing her role as the lead in her own story, and how she encourages others to do the same through her podcast.Links and Resources Instagram: @TiffOrDieLinkedIn: Tiffany KnightonListen to Main Character Energy: Available on all major podcast platformsFollow the Podcast on Instagram: @MainCharacterEnergyPodTune in now to discover how to amplify your voice, build a strong brand, and step into your main character energy!Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
8/22/24 • 24:49
In this episode, we sit down with Carrie Kerpen. An entrepreneur, author, and social media pioneer, Carrie joins us to discuss the landscape of connecting with audiences, the intricacies of building and selling a business, and the unique challenges and opportunities for women creators and social media. Carrie shares her journey from co-founding Likeable Media with her husband, Dave Kerpen, to crafting innovative marketing strategies and sponsoring their wedding—a move that garnered massive media attention and laid the foundation for one of the first social media agencies. We'll discuss changes in social media and how these shifts led Carrie to focus on empowering women business owners.Carrie will also discuss her book "The Whisper Way," which outlines seven essential tenets for making a business sellable, packaged in a unique fable format complete with actionable guidelines for overcoming business challenges. Whether you're a content creator, business owner or navigating the current social media landscape, this episode has something for you. We discuss Carrie's goal to educate and empower women entrepreneurs, her strategies for future-proofing a business, and the emotional aspects of exiting a venture. Links and Resources: https://www.carriekerpen.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
8/15/24 • 33:44
In this episode, we sit down with the talented Courtnee Futch, a chef, mixologist, cookbook author, and culinary producer. Courtnee shares her unique approach to creating food content that engages the senses and inspires her audience to get in the kitchen and cook.Courtnee discusses her passion for making fancy, approachable food and the importance of simplifying what's shown on camera to make it accessible to home cooks. She also delves into her love for building community and fostering genuine connections with her followers through storytelling. Aliza and Courtnee also explore the challenges faced by women in the influencer industry, including the pay gap and the need for more transparent conversations about compensation. Courtnee also shares her exciting plans for the future, including the launch of her culinary creative production house, The Maillard, which aims to support brands with their culinary content needs and develop talented creators in the food space.Episode Highlights00:00 Chef Courtney Futch: cookbook author and influencer.04:04 Elevate flavors of everyday foods with simple ingredients 06:50 Enjoying beautiful food detail shots, empowering followers.12:44 Micro niche allows dual relatability, balancing identity.17:35 Equity encompasses race, gender, numbers, and talent.22:24 Empowering mentorship can lead to remarkable content creation.23:12 Connecting talent with brands for mutual benefit.Links and ResourcesConnect with Courtnee; https://www.courtneefutch.com/ https://courtneefutch.my.canva.site/media#contact-mehttps://www.instagram.com/courtneefutchWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
8/8/24 • 26:01
In this episode, we welcome back to the show, Cate Luzio the Founder & CEO of Luminary. Cate joined us to discuss the results of a joint study conducted by She Speaks and the Luminary community. The study focuses on the emotions and sentiments of women as they approach the 2024 election. Cate and Alize share the results of the study and dive into insights on the emotional states of women, the perception of the economy, the impact of reproductive rights, and the motivation to vote.This episode highlights the deep-seated concerns women have about the current socio-political climate and emphasizes the importance of voting and staying engaged in the political process to effect change.Links and Follow-Up:Follow Cate Luzio on Instagram (@CateLuzio) and LinkedIn for more updates.Stay connected with Luminary at @weareluminary on Instagram. Feel free to listen to the full episode for a more detailed discussion.You can also find the survey results here:https://shespeaks.com/Summer-Women-s-State-of-Mind-Survey-ResultsWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
7/31/24 • 27:43
What happens to our peace of mind after a layoff, even when we land back on our feet? This episode features Michelle Okeke, whose impressive career includes roles at Pinterest, Facebook, Twitter, and Bose. Michelle opens up about the layoff trauma she experienced and the challenging journey of navigating an unpredictable job market. Despite securing a new role at Triumph Pay, Michelle reveals the persistent anxiety and fear that often accompany layoffs. Her story underscores the critical importance of mental health awareness and the power of a supportive network.In this episode, we peel back the layers of layoff trauma and discuss how to shift our perspectives towards recovery. Highlighting the transformative power of open conversations, Michelle emphasizes moving from fear and anxiety to gratitude and joy. We explore how acknowledging our achievements can rebuild confidence and counter feelings of inadequacy. Additionally, Michelle provides invaluable advice on nurturing career growth through mistakes and staying true to the passions that initially drew us to our professions. Episode Highlights: Discussion about handling layoffs and their long-term impacts on individuals.What is layoff trauma and how is it manifested after finding new employment? Learn about Michelle's personal experience with layoff trauma: anxiety, fear, and disassociation in her new role.Strategies for coping with layoff trauma: talking to someone, shifting to a perspective of gratitude, and recognizing personal achievementsWhy it is important to be open about job status and using social media platforms like LinkedIn for support and networking.Advice on diversifying job search strategies: combining online applications, personal branding, and in-person networking.Understanding that career paths are not always linear and encouragement to stay true to initial career motivations.Guest LInks: https://www.linkedin.com/in/michelleokeke/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
7/17/24 • 26:55
In this episode, Jade Powell shares her journey from a career in social media marketing to becoming a content creator. She discusses her experience in working with influencers and creators, the evolution of content creation tools, and the impact of AI on the creative process. Jade also talks about her two businesses and how her entrepreneurial skills led her to both. Additionally, she explains her approach to using LinkedIn as a platform for creator and marketer collaboration and highlights the importance of authenticity in content creation. The conversation also touches upon the potential future of the influencer space and the role of platforms like TikTok and LinkedIn. Episode Highlights:Journey to Becoming a Content CreatorEvolution of Content Creation and AI's RoleBalancing Multiple BusinessesCannabis and Its Benefits for WomenCreator Tea Talk Series on LinkedInLinkedIn vs Other Social Media PlatformsThe Future of TikTok and Social Media The Future of the Creator Economy Links and Resources:https://jaydeipowell.com/ https://www.linkedin.com/in/jaydeipowell/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
6/27/24 • 28:23
This is part 2 of our conversation with Libby Rodney, the Chief Strategy Officer at The Harris Poll. Libby helps us analyze the results of the latest SheSpeaks Community Survey. You can listen to Part 1 here. The results of the survey can be found here:https://shespeaks.com/SheSpeaks-Spring-Survey-Results In this conversation, we cover the factors influencing women's votes in the upcoming presidential election. From economic concerns and healthcare access to the impact of Roe v. Wade's overturn.Libby also shares insights on the generational gap in political perspectives, revealing why both younger and older voters are feeling the need for fresh leadership. We also discuss the surprising shifts in public opinion on who might win the next election and dive into the broader societal impacts of these trends. Libby also sheds light on some hopeful trends, particularly around women's economic influence and community-building. Guest Links and Resources: https://libbyrodney.comlinkedin.com/in/libbyrodneyWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV
6/20/24 • 18:20
