Show cover of The Freelance CEO Podcast with Mat Casner

The Freelance CEO Podcast with Mat Casner

How do you start a business as a freelancer, consultant, coach or contractor?How do you turn your hobby into a real business?How do you find great clients that will pay you what you’re worth and will keep coming back for more?How do you sell with confidence and find the freedom to work whenever you want from wherever you want? Veteran freelance designer and business owner, Mat Casner digs into tough questions inside The Freelance CEO Podcast. In each episode, you'll get a behind-the-scenes look at the tactics, tools and actionable advice that will help you launch, grow and scale your freelance business. Thinking about leaving your 9-to-5 and going out on your own but have doubts?Wondering how to charge premium prices for your services?Want to create a steady flow of great client prospects and avoid the stressful feast or famine cycle? Join the freelance revolution and see how thousands of skilled, creative individuals just like you are learning how to turn their profitable skills and part-time side hustles into thriving as businesses that will bring you more joy and freedom to be your best self now.

Tracks

3 Little Website Tweaks To Will Help You Attract More Clients
On this episode of Freelance CEO with Mat Casner, Mat shares 3 Little Website Tweaks that can help freelancers attract more clients. Mat discusses how having a clear message on the website, identifying a unique selling proposition, and identifying the problems that the website can solve for customers can make a big difference. He emphasizes the importance of explicit language and creating trust with customers since the time spent on a website is minimal.
15:23 6/26/23
Adding revenue from existing clients with cross-sells and upsells
In this episode of Freelance CEO with Mat Casner, Mat explores a key strategy for freelance businesses to maximize revenue: cross-selling and upselling to existing clients. Mat shares examples of how bundling services can both benefit the client and increase revenue, as well as tips on how to present these options when proposing a project. Listen now in to learn how to expand your revenue streams from your existing clients.
09:32 6/19/23
Reeling In Perfect Clients: Lessons from My Fishing Enthusiast Grandfathers
On this episode of Freelance CEO with Mat Casner, the focus is on finding great clients. Mat shares insights gained from his grandfathers, both avid fishermen, on how to catch the "fish." By going to the right places, having the right tools, and using the right bait, freelancers can attract and land ideal clients. Additionally, Mat offers a free resource called the Freelance Blueprint and invites listeners to download the Client Snowball Framework to learn how to find perfect clients. Tune in to learn more tactics and strategies for building a successful freelance business. Podcast Page: https://www.freelanceceo.com/podcast/027 6-Figure D.E.S.I.G.N. Business Blueprint: https://www.freelanceceo.com/blueprint Client Snowball Framework: https://www.clientsnowball.com
10:32 6/12/23
The ONE big shift I made in my freelance business that is consistently bringing me great clients and more work than I can keep up with
On Episode 26 of Freelance CEO with Mat Casner, he talks about the significant shift that led to the success of his freelance business. This shift became his number one selling tool as he previously charged low prices and missed out on a lot of work. Upon raising his rates and changing his mindset towards solving clients' problems, he was able to close more jobs than ever before. As the host of "The Freelance CEO's Podcast," Mat Casner shares proven tactics and strategies for building a purposeful and profitable freelance business. He also requests listeners to leave positive reviews of the show on platforms like iTunes to help reach more people. Mat Casner also provides free resources such as the Freelance Blueprint and the Client Snowball Framework to help listeners start freelancing successfully. Show Notes: https://www.freelanceceo.com/podcast/026
13:19 5/29/23
How to turn your skills into amazing freelance superpowers
How to turn your skills into amazing freelance superpowers
11:51 5/22/23
3 Simple Strategies for Finding Freelance Clients
3 Simple Strategies for Finding Freelance Clients On this episode of Freelance CEO with Mat Casner, I explore the challenges freelancers face in finding quality, consistent clients. I provide three simple steps for finding freelance clients. I encourages you to get started on their freelance journey and highlight the importance of finding the people who have the specific problem your skills can solve. This episode is a must-listen for freelancers, contractors, consultants, and coaches looking to build a stable and profitable freelance business. - 01:14 - Explanation of why finding clients is crucial for freelancers and how it affects cash flow and business growth. - 02:42 - First strategy for finding freelance clients: knowing what problems you can solve and what business problems your skills can solve. - 04:56 - Examples of how to find potential customers who have specific problems that your skills can solve, such as local athletic teams or elderly people who need help with technology. - 06:25 - Second strategy for finding freelance clients: going where potential clients are and offering your solutions. Examples include attending networking events or conferences and using social media platforms like LinkedIn. - 09:19 - Third strategy for finding freelance clients: leveraging existing relationships and reaching out to people in your network who may need your services or can make referrals. - 11:34 - Summary of the three strategies for finding freelance clients and encouragement to take action and start implementing them.
11:03 5/15/23
The 5 Marketing Stages You Need To Know as a Freelancer
The 5 Marketing Stages You Need To Know as a Freelancer Are you tired of throwing everything you've got at your marketing campaigns and still not seeing the results you want? It's time to take a step back and look at the bigger picture. In this episode, we explore the five stages of marketing and how they can help you connect with customers and build lasting relationships. From creating initial awareness to fostering customer loyalty, each stage plays a critical role in the success of your marketing strategy. Tune in to learn how you can tailor your approach to each stage, increase customer referrals, and ultimately, see the results you've been hoping for. Don't miss out on this essential guide to mastering the art of marketing.
13:16 5/8/23
How to grow and scale your freelance business
How to grow and scale your freelance business
14:15 5/2/23
How 2020 ended up being one of my most profitable freelancing years
2020 was a year like no other for freelancers. Listen to this episode where I go back and recap the steps and pivots that helped me power through a challenging pandemic year that became one of my most profitable of all time. Tune in to hear how you can learn valuable that can help you adapt your business so that it can flourish during uncertain times.
16:22 4/24/23
Value-based pricing and why should you be using it in your freelance design business
Value-based pricing and why should you be using it in your freelance design business?
12:09 4/17/23
How To Crush Your Client Discovery Call
How to crush your client discovery call
12:43 4/10/23
How Passive Revenue Can Be Your Freelance Design Business Hidden Gem
How Passive Revenue Can Be Your Freelance Design Business Hidden Gem
11:35 4/3/23
How I won a new client—with $1.2M budget—without my portfolio
In this episode, Mat shares his experience of how he won a new client with a $1.2M advertising budget without showing his portfolio or giving a sales pitch. The episode highlights the importance of listening to clients' needs and identifying their marketing problems to offer creative solutions that are tailored to their target audience. Mat's experience proves that even as a one-man freelancer, it's possible to win big clients by demonstrating creativity, expertise, and a deep understanding of the client's needs. Instead of boasting about his qualifications, Mat listened attentively to the client's needs and frustrations, which helped him offer a creative solution that met their needs.
15:14 3/27/23
Tax Tips for Freelancers
Tax Tips for Freelancers In this episode, I discuss ways to simplify tax preparation for freelancers. Disclaimer: I am not a finance or tax professional and recommend consulting with a certified finance or accounting professional for advice. However, I do share my own experience in handling taxes as a freelancer and offer practical tips to make tax preparation easier and less overwhelming. The information shared in this podcast is valuable for anyone who is a freelancer or self-employed. The speaker provides practical advice that can help freelancers save money and avoid common mistakes when it comes to taxes.
13:32 3/20/23
How to build an email list for your freelance business from scratch
How to build an email list for your freelance business from scratch
12:14 3/13/23
3 Reasons why you should stop gigging and start building valuable freelance relationships
3 Reasons why you should stop gigging and start building valuable freelance relationships Are you tired of the constant search for new clients as a freelancer? Do you find yourself constantly stressing over where your next job will come from? Check out this episode to learn three reasons why you should stop the gig finding treadmill and start building valuable relationships with your existing clients. Building relationships is far less stressful than finding a new customer, and it is much easier to sell to someone who has already done business with you. When you invest time in building trust with your client, they will be more likely to call you for future work. When you focus on building relationships with existing clients, you can create long-term engagements that provide a consistent and trustworthy partnership. By understanding your client's business and goals, you can become a better problem solver for them and be the go-to person they need for their business. Tune in to learn how to build successful, long-term strategies in today's gig economy.
13:55 3/6/23
Getting fired was the best—worst thing that ever happened to me
Getting fired was the best—worst thing that ever happened to me
14:24 2/27/23
Defeating fear and procrastination (so you can take positive action)
Ep. 12 - Defeating fear and procrastination  (so you can take positive action)
15:59 2/21/23
3 Strategies That Will Help You Charge More as a Freelance Designer
3 Strategies That Will Help You Charge More as a Freelance Designer
13:50 2/13/23
How to Make Risky Decisions as a Freelancer With Confidence
Taking the leap to become a freelancer is a risky decision. And, as a business owner, we are constantly faced with decisions that involve risk. Risky decisions used to keep me paralyzed and kept me from moving forward. What I share in this episode is the exact process that I follow when facing a risky decision. In fact, this is the process that I followed when I took the leap as a full-time freelancer over 15 years ago. The process is still serving me well today and I'm happy to share the secret with you.
14:30 2/6/23
3 compelling reasons for using LinkedIn as a freelancer
LinkedIn is the leading social media platform for professionals, offering a highly effective way to connect with employers, colleagues, potential clients, and more. It provides a platform for users to build their business, showcase their best selves and work, and leverage past and current connections. Freelancers can use LinkedIn strategically to increase their business, reach more people, create more connections, and expand their client base. For the best results, it is important to create a standout profile that showcases the best of what one has to offer and utilize other features, such as connecting with friends and family or using the client snowball framework to find new clients. Also, the Freelance Blueprint resource is available for free and can help take businesses to the next level. To further support freelancers, consider leaving a positive review for the podcast.
08:46 1/30/23
Adding Recurring Revenue to Your Freelance Business
Adding Recurring Revenue to Your Freelance Business Are you a freelancer looking to increase your income? Want to learn how to add recurring revenue to your business? Join me on this episode as I show you how to create a steady stream of income that will help you reach your financial goals. Recurring revenue is an invaluable resource for a freelance business due to its ability to provide consistent cash flow and stability. It also helps to plan expenses and makes it easier to pay yourself. Furthermore, it eliminates the pressure of a feast or famine cycle. Creating relationships with customers in a way that would allow for recurring business is a great way to go about finding such revenue, as it opens opportunities to create trust and long-term relationships. Selling to existing clients is often easier than finding new ones, thus it is recommended to build strong relationships with clients while trying to expedite the delivery of any work. In conclusion, having a good recurring revenue base is an essential part of the success of a freelance business.
14:03 1/23/23
How I started a successful freelance business
15 years ago, I took a leap and became a full-time freelance business owner. In this episode, I go back in time and take you, step-by-step, through the exact process I walked through as I prepared myself for my freelance journey.
20:23 1/19/23
Finding Clients Easily With the Client Snowball™ Framework
Finding Clients Easily Using My Client Snowball™ Framework In this episode, Mat introduces the Client Snowball™ Framework, a repeatable process to help you find new clients. Download the Client Snowball™ Framework PDF
18:04 1/8/23
Planning for the Future By Taking a Look Into the Past
Planning for the Future By Taking a Look Into the Past Listen Now
12:15 12/27/22
3 Factors for Creating Goals That Will Grow Your Freelance Business
3 Factors for Creating Goals That Will Grow Your Freelance Business This episode provides freelancers with tips on how to create successful business goals. These goals should be measurable, realistic and actionable in order to be effective. The focus should be on acquiring new customers leads, building trust with existing customers, and creating an attractive offer. Additional suggestions include offering specific offers to draw in new customers, collecting customer testimonials and creating newsletters to strengthen relationships. Investing in these efforts will allow companies to access recurring revenue and experience rewards. Goal setting is essential for freelancers who want to develop their business. Goals should be concrete, achievable, and practical to be successful. Concentrating on obtaining leads, building credibility with existing customers, and offering an attractive service plan are fundamental steps. Taking further initiative to convert more customers and make more money is also important. Companies should present particular deals to attract new patrons, source customer reviews and showcase them, and produce successive newsletters that keep existing customers engaged. Through persistent work and intentional effort, companies will gain a loyal revenue source. Advancement will surely follow.
14:50 12/17/22
Making Your Freelance Business Thrive: The Freelance Business Blueprint
Set Up Your Freelance Business Correctly With My Freelance Business Blueprint Download the Freelance Blueprint Now: freelanceceo.com/blueprint In this week's episode, Mat Casner has created the Freelance Business Blueprint to help freelancers succeed and grow. It consists of six main components and provides helpful tips and advice for freelancers to build a successful and profitable business. The Freelance Blueprint is free and can be found at FreelanceCEO.com/blueprint. Everyone who finds value in this resource should leave a positive review to help others benefit as well. Matt Casner has been a freelance business consultant for the past three decades and has created the Freelance Business Blueprint to help other freelancers succeed. This Blueprint contains six core components that teach talented freelancers how to price their services and attract ideal clients. Matt's business has witnessed continuous growth over the years, including one client that has paid over $1 million. To empower other freelancers to succeed in their business, FreelanceCEO.com has made the blueprint freely accessible to everyone. This invaluable resource is composed of helpful tips and resources that support freelancers in starting, maintaining and growing a successful business. Those who find value in the blueprint are encouraged to leave positive reviews to help others benefit from it as well.
10:20 12/10/22
3 Keys to Perfectly Pricing Your Services as a Freelancer or Contractor
Are you struggling with pricing for your products and services? Pricing is a huge issue for many freelance business owners. In this episode, I break down the 3 Keys to finding the perfect price for your services and show you exactly how to raise your prices as you grow your business. Freelancers and contractors need to take into account their expenses, desired profits and experience when pricing their services. It is important to consider the value that you bring to the client and adjust the prices accordingly. Creating a list of monthly expenses and factoring in taxes and non-billable hours is essential for setting the perfect price. Solving customer problems will attract more clients and enable one to increase their rates. The perfect price can be set by dividing total expenses and desired earnings by the number of hours worked. Freelancers and contractors must consider various factors when setting their prices, including taxes, non-billable hours, and the value they offer clients. To ensure a successful pricing strategy, freelancers must first calculate their expenses and then set their hourly rate by adding 30% for taxes and allocating for non-billable hours. Additionally, freelancers should consider the value of their services and increase their rates as their experience grows. It is important to create a list of monthly expenses before determining a price and to remember to include taxes and savings buffers. Value does not come from the service provided but from the problems that can be solved and the reputation the freelancer has built. By taking into account all these factors, a freelancer can come up with a perfect price by dividing total expenses plus desired earnings by the amount of hours they plan to work each month. If you are looking for additional help in your business, check out the Freelance Blueprint, a comprehensive guide that breaks down what you need to have a sustainable and profitable business. You can download the Freelance Blueprint at FreelanceCEO.com/blueprint.
19:02 12/3/22
Welcome to The Freelance CEO Podcast
For additional freelance training, resources and community, visit, freelanceceo.com The Freelance CEO Podcast shares proven strategies to help you launch, build and scale a purposeful and profitable freelance business. I'm a multi-passionate creative, marketing strategist, tech geek, business coach and founder of the Freelance CEO. Where do you start as a freelancer, consultant or contractor?How do you find great clients that will pay you what you’re worth and will keep coming back for more?How do you sell with confidence and find the freedom to work whenever you want from wherever you want. These are just some of the big questions that veteran freelance designer and business owner, I will dig into inside the Freelance CEO podcast. You’ll get a behind-the-scenes look at the tactics, tools and lessons that you can immediately apply to your business. Each episode is designed to help you learn the most important strategies for starting, scaling and automating your freelance business. Thinking about leaving your 9-to-5 and going out on your own but have doubts?Wondering how to charge premium prices for your services?Want to create a steady flow of great client prospects and avoid the stressful feast or famine cycle? Join the freelance revolution and see how thousands of skilled, creative individuals just like you are learning how to turn their profitable skills and part-time side hustles into thriving as businesses that will bring you more joy and freedom to live your best life now. I want you to leave an amazing impact in this world by living and prospering in your Divinely created purpose.  And remember… the path to real joy, freedom, fulfillment and impact is when we embrace our unique purpose, given to us by the master creator. Now, go out there and be who you were created to be. ~Mat
09:03 11/23/22

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