"You're In Charge" with Glenn Pasch

The Company Mission Statement. You wrote it. You framed it. You put it in the all-hands deck. But if your team can't tell you what to do with it on a Monday morning, it's just decoration. Agency owner Nick Avaria joins You're in Charge to expose why most leaders mistake having a mission for having a plan — and how to fix it fast. Walk away with a concrete framework for turning vision into the processes that actually move your team forward.Don't forget to like, subscribe and share this episode.About Nick AvariaNick is a serial agency entrepreneur who has scaled multiple companies to 7- and 8-figure success, buying and selling seven agencies along the way. With firsthand experience merging leadership teams and cultures, he now helps agency owners escape burnout and build highly profitable businesses that empower their teams and clients—without sacrificing their lives in the process. Still in the trenches as an agency owner himself, Nick brings real-world insights on scaling, leadership, founder burnout, and creating systems for sustainable growth.SOCIAL MEDIA LINKS:Website: http://www.agencyacquisitions.io LinkedIn: https://www.linkedin.com/in/nickavaria/ Instagram: https://www.instagram.com/nick_avaria/ YouTube: https://www.youtube.com/@AgencyAcquisitionsAbout Glenn Pasch“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

6/3/26 • 48:32

Managing former Peers. Two weeks ago, you were sitting with them maybe complaining about the manager, and now you have to oversee and coach these same people.How does that conversation go, when you have to hold one of your friends accountable? Where do you draw the line? What behavior has to change?In this episode we give tactical advice to help you bridge the gap from sitting next to them to being their manager. We want to help you prepare since no one else is helping you.Enjoy and don't forget to share and subscribeAbout Glenn Pasch“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

5/13/26 • 16:54

You got the promotion — now what? Most new managers make the same costly mistakes in their first 90 days without even realizing it. From micromanaging the team they used to be part of, to avoiding hard conversations, to confusing being liked with being respected — this episode breaks down the traps that trip up new leaders and what to do instead. If you're new to the role or about to step into one, this is your playbook for getting it right from day one.The good news? Every one of these mistakes is fixable. Enjoy and let me know your thoughtsDimitrius NaylorI got my start in the automotive industry back in 2008, but my foundation was built long before that  in the United States Marine Corps, where I learned discipline, accountability, and what it truly means to serve others.Over the past 16+ years, I’ve carried those lessons into every dealership I’ve led. My leadership philosophy is simple but powerful: find a way to say yes, find a way to serve. Whether it’s serving customers, developing my team, or elevating store performance, I believe leadership starts with service and ends with results.Owner of SOS Performance Group an automotive consulting firm: https://www.sosperformancegroup.com/Linkedin: https://www.linkedin.com/in/dimitrius-n-3728372b/Glenn Pasch:“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

5/6/26 • 47:58

Growing a company is a challenge for anyone involved. From hiring, training, sales, retention and culture, it is not for everyone. In this episode, the team from ASOTU, Now "More than Cars", Paul and Kyle return to the show to share the lessons they have learned building their business. They bring their humor, their passion and honesty to the show. And we discuss the growth of their yearly event ASTOUCON.A great conversation with great people. About Paul and Kyle:Paul J Daly and Kyle Mountsier are the co-founders of ASOTU Inc and the driving force behind ASOTUCON, a fast-growing industry event designed to bring together automotive retail leaders, innovators, and culture-shapers. Paul brings over 20 years of experience as an automotive entrepreneur, with a focus on brand and community building, while Kyle’s background is rooted in dealership operations, giving him a strong grasp of the systems and execution that drive retail success. Through their work, they’ve built a community-focused platform that blends media, events, and daily engagement to challenge how the auto industry connects and evolves. ASOTUCON reflects that mission, creating a space where dealers, partners, and creatives collaborate in ways that push the industry forward. More Than Cars is the broader business behind their work, focused on building media, experiences, and technology that help the automotive industry think beyond transactions and toward long-term relationships.Website: https://www.morethancars.com/ASOTUCON: https://www.asotucon.com/About Glenn Pasch“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

4/21/26 • 35:46

Hoping your team figures it out isn't a strategy.If you're a new manager frustrated by missed targets or a team that seems stuck, the problem might not be them — it might be how you're communicating direction. This episode gets practical: what clear looks like, how to set expectations that actually land, and how to stop managing outcomes and start managing clarity.Let me know your thoughts. “Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”About Glenn Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

4/15/26 • 09:48

AI isn't failing in your business — leadership around it is. In this episode, we break down the five most common mistakes leaders make when introducing AI to their teams, and more importantly, how to fix each one.From treating AI like a purchase instead of a strategy, to ignoring the very real human resistance that comes with change, these missteps are quietly killing adoption — and results — across organizations everywhere.You'll walk away knowing exactly how to set clear expectations, build real confidence through training, address your team's fears head-on, and hold people accountable in a way that actually sticks.Because here's the truth: AI won't transform your business. Your leadership around it will.“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Meet Glenn PaschGlenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

4/8/26 • 09:49

A big leadership failure is asking bad questions. It confuses your team, leads nowhere and does not generate the results you are looking for. As a leader, your job is to offer clarity, not confusion. So how do you ask better questions? We cover this as I was interviewed by Shasta Haddock, host of the "I'm a CarChick Podcast" this year at NADA, the largest automotive conference in the US. Great conversation and we discuss my book, "The ROad to Sold" and the video series as well.Love to hear your thoughts. Enjoy!!“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

4/6/26 • 19:44

What happens when you put people before process and profit?In this episode, Brad Wise, General Manager of Ferman Chevrolet, shares how a people-first leadership philosophy drives stronger retention, higher profitability, and a better customer experience. We unpack how investing in employees, building trust, and creating accountability doesn’t just feel good—it shows up on the bottom line. If you’re struggling with turnover, culture, or consistency, this conversation offers a roadmap for leading differently and winning long-term.About Brad Wise:  Linkedin https://www.linkedin.com/in/brad-wise-92ab7a78/Brad Wise is a veteran automotive retail executive with over 35 years of experience in the car business, known for his leadership, team-building ability, and passion for excellence in dealership operations. He currently serves as Executive Manager at Ferman Chevrolet Mazda in Tampa, Florida, where he leads sales, culture, and operational strategy in a highly competitive market. Management Philosophy & CultureBrad is widely recognized for a human-centered leadership approach — prioritizing recruitment, training, and retention of top talent. He believes effective leadership involves being present, encouraging, and committed to continuous learning. Wise aims to create a work environment where teams thrive and feel empowered to succeed, treating coaching and development as foundational to the dealership’s growth. Industry Contributions & Thought LeadershipBeyond dealership operations, Brad is active as a speaker and contributor to automotive industry media, participating in podcasts and interviews about sales excellence, recruiting strategies, and entrepreneurial leadership in retail automotive. He also hosts the “WISE UP Podcast”, where he merges business insights with personal development principles — reflecting his belief that mindset and leadership growth go hand-in-hand with business success. podcasts.apple.comAbout Glenn“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

1/27/26 • 41:15

Training the next generation of leaders needs a new playbook. The next generation of managers isn’t motivated, trained, or developed the same way you were—and that’s where many experienced leaders struggle. In this episode, we talk with industry expert Bob Lanham and break down what seasoned managers must unlearn to successfully train, coach, and empower tomorrow’s leaders. From communication styles and feedback expectations to accountability and career development, this conversation challenges old assumptions and offers practical insights to help your management team evolve without losing standards.Don't miss this episode!!About Bob Lanham:Bob Lanham recently was Co-CEO of CarNow after joining in September of 2022 as Senior Vice President of Retail Development. Bob’s responsibilities include oversight of CarNow’s Manufacture relations and National accounts, industry relations, partnering with their product team to develop new offerings, as well as, working with their marketing team to drive awareness of both CarNow and their offerings.Bob has a rich digital/tech history previously being the Head of Automotive Retail at Meta where he was responsible for driving advertising and partnership demand for Meta’s apps globally. Bob also opened the Michigan, Ohio and Pennsylvania territory for Hulu when Hulu just launched. Prior to Hulu, Bob spent four years at Yahoo! and three years at Microsoft.Connect with Bob: https://www.linkedin.com/in/boblanham/About GLennGlenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

1/13/26 • 53:46

Leadership isn’t just about performance—it’s about the legacy you leave behind. In this episode, Glenn Pasch explores five critical lessons experienced leaders must pass on to help the next generation grow as managers, professionals, and people. From accountability and communication to confidence and character, this conversation is a must-listen for leaders responsible for developing future talent.If you’re responsible for leadership development, or even helping your kids succeed in life, this episode provides practical insights to help you prepare future leaders for success.About Glenn PaschEveryone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

1/7/26 • 22:54

In Episode 213, leadership coach and business strategist Glenn Pasch reveals the 10 essential keys to success that drive results in both business and personal life. From defining a clear vision and setting measurable goals to building accountability, consistency, and confidence, Glenn shares actionable insights every leader and professional can use to achieve lasting success.Discover how to create a structured plan of action, document effective processes, and lead with persistence and flexibility. Glenn explains why success isn’t about massive leaps—but about daily habits, coaching through questions, and small, consistent improvements that compound over time.Whether you’re leading a team, managing a business, or focusing on personal growth, this episode provides a step-by-step roadmap to elevate your results and mindset.🎧 Listen now to learn:How to build clarity, accountability, and confidence in leadershipWhy consistent daily execution outperforms big, sporadic effortsHow to create an environment where success happens every dayAbout Glenn Pasch“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies. He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/ Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast! If you enjoyed this episode, please:Subscribe to the channel Leave a review or comment Hit the notification bell so you don’t miss new episodes Share it with someone in your network who’s ready to leadLet’s grow together.

11/12/25 • 28:19

Welcome to a New Season of Shows: In this episode, Glenn Pasch tackles one of the biggest blind spots in automotive retail — lost sales follow-up. He explains how most dealerships lose deals not because of a lack of leads, but because of a broken process after the customer leaves the showroom.Drawing insights from dealer leader Brad Wise, Glenn breaks down how to minimize “spillage” and recover the 10–20 vehicles that slip away each month due to poor follow-up. He outlines practical steps for reviewing your CRM, creating a written follow-up process, and setting measurable goals to re-engage unsold customers.Glenn shows how to identify when customers buy elsewhere — and how to stop it from happening again. Whether you manage a the whole operation, the BDC, sales team, or marketing operation, this episode will help you build an accountability culture that turns missed chances into measurable wins.About Glenn Pasch“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies. He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/ Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqIf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast! If you enjoyed this episode, please:Subscribe to the channel Leave a review or comment Hit the notification bell so you don’t miss new episodes Share it with someone in your network who’s ready to leadLet’s grow together.

10/29/25 • 19:17

Today’s episode covers a topic that comes up constantly at conferences, in leadership discussions, and on podcasts—but it’s often approached in a very conceptual, vague way. That topic is culture.You hear it all the time:“We want to build a strong company culture.”“Our culture attracts top talent.”“We take pride in our culture.”But when you dig deeper and ask, “What does that actually mean?”—a lot of people struggle to give a clear, actionable answer. So today, we’re going to fix that. We're going to talk about what culture really is, what it isn’t, and how to actually build a strong, sustainable culture within your organization.Enjoy and let me know what culture means to you.About Glenn“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

9/10/25 • 30:48

Side Hustles today are very common. Everyone dreaming of being in control of their future, making money and living the good life. But what is it really like?Matt Lasher, a 20+ year automotive industry veteran shares his journey building a large marketing team for one of the largest automotive groups in the US, West Herr and now building Steamline Auto full time, from an idea and side project. It's not all glamour and fun, but a few things Matt shares will impact you, even if you are just looking to get better at your job today. Don't forget to share this out and subscribe!! Matt LasherPresident @ StreamlineHusband | Father | Storytellerhttps://streamline.auto/http://linkedin.com/in/mattlasher/Automotive executive with more than 20 years' experience at OEM, retailer, and technology vendor levels. He is motivated to help shape and improve the consumer experience while empowering people at the dealership and lender to be more efficient and effective. Matt is driving the Streamline ship. He believes our solution is a win for customers, dealers, and lenders.Matt was most recently the Director of Marketing at the West Herr Automotive Group, one of the largest dealership groups in the country. Previously at West Herr, he worked in sales, F&I, and management gaining valuable experience, and perspective in the power of people in retail automotive. He started his career at Nissan North America, learning the importance of positive customer experiences and the relationship between OEM and Franchise dealers. He is a graduate from the University of Colorado at Boulder - Leeds School of Business, and a proud advocate for his hometown of Buffalo, NY.From Matt, "I believe you can do it. Whatever 'it' means to you. Can I help?”About Glenn“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.Let’s ConnectWebsite: https://bit.ly/3HyFK3J LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to leadLet’s grow together.

8/13/25 • 49:46

In this episode of the You're In Charge podcast, Glenn Pasch dives into one of the most underrated yet powerful leadership strategies: building a consistent routine. Discover how a well-structured daily plan can give you control over your schedule, eliminate chaos, and create space for strategic thinking. Glenn shares real-world examples and actionable tips to help leaders break free from reactive management and shift toward intentional, results-driven leadership. If you’re tired of feeling like your day runs you—instead of the other way around—this episode is your blueprint for taking back control.Meet Glenn“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies. He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.🔗 Let’s Connect🌐 Website: https://bit.ly/3HyFK3J 🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/ 📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast! If you enjoyed this episode, please:✅ Subscribe to the channel ✅ Leave a review or comment ✅ Hit the notification bell so you don’t miss new episodes ✅ Share it with someone in your network who’s ready to leadLet’s grow together.

7/29/25 • 26:19

In this episode of You're In Charge, Glenn Pasch is joined by renowned sales trainer Marc McGurren to tackle a hot-button topic: AI in automotive sales. Together, they break down the harsh reality that AI—no matter how advanced—won’t rescue a dealership from a flawed or inconsistent sales process. From broken lead follow-up routines to lack of accountability and poor CRM usage, Glenn and Marc explore why technology alone isn’t the answer.You’ll learn:The most common gaps in dealership sales workflowsHow AI can amplify bad habits if processes aren’t fixed firstWhat sales leaders must do before implementing AI toolsReal-world examples from Marc’s in-store training and coaching experienceWhether you're a GM, BDC manager, or sales professional, this episode offers practical insights to help you stop relying on silver bullets—and start building a foundation that technology can actually enhance.About Marc McGurrenMarc McGurren is a 21-year automotive industry expert with a proven track record in BDC operations, CRM strategy, internet sales, and dealership leadership. Since starting in 2004, he has served in nearly every variable operations role — including Sales Manager, Finance Manager, Internet Director, and General Manager — at one of the largest auto groups in Texas.In 2012, Marc joined Brian and Glenn Pasch at PCG Companies, where he worked with dealerships nationwide to improve digital marketing and lead management processes. In 2017, he launched McGurren Consulting, a boutique consultancy focused on helping dealers modernize their BDC, CRM, and internet sales strategies. Marc is also the creator of CRM Wingman, a Chrome extension built to fill critical gaps in VinSolutions CRM. CRM Wingman delivers real-time visibility into communication performance, highlights the best contact method per lead, and enables fast, intelligent responses to customer inquiries — all directly inside the CRM.Marc has spoken at top automotive conferences including Digital Dealer, AutoCon, and dozens of 20 Groups across the country. He was featured on the cover of WardsAuto Dealer Business Magazine and is known for delivering no-nonsense, high-impact training sessions that drive real results.https://crmwingman.com/tutorialhttps://www.linkedin.com/in/marcmcgurren/About Glenn Pasch“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies. He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.🔗 Let’s Connect🌐 Website: https://bit.ly/3HyFK3J 🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/ 📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make

7/22/25 • 60:29

Is your business ready for AI—or are you putting the cart before the data? In this episode of You're in Charge, Glenn Pasch interviews Todd Smith, CEO of QoreAI and explores the critical relationship between data quality and AI implementation. Todd shares why structured, clean, and relevant data must come first to avoid wasting time, money, and resources on artificial intelligence that amplifies bad decisions. Whether you’re in automotive, marketing, or sales leadership, this episode will help you rethink your digital strategy, improve customer experience, and drive better business performance with the right tech foundation.About Todd SmithTodd Smith is a pioneer in automotive technology, redefining how dealerships leverage data and AI to drive growth. As CEO of QoreAI, he’s building the industry’s first AI-powered system of intelligence—transforming dealership data into real-time, revenue-generating insights across sales, marketing, and operations. He previously founded ActivEngage, scaling it into automotive’s largest managed chat platform, and now advises and invests in breakthrough auto tech as Managing Director of Kyzor.Connect with Todd: https://www.qoreai.com/https://www.linkedin.com/in/toddlearsmith/Books Todd Recommended: The Coming Wave: by Michael Bhaskar and Mustafa SuleymanScary Smart: by Mo Gawdat“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.🔗 Let’s Connect🌐 Website: https://bit.ly/3HyFK3J🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:✅ Subscribe to the channel✅ Leave a review or comment✅ Hit the notification bell so you don’t miss new episodes✅ Share it with someone in your network who’s ready to leadLet’s grow together.

7/15/25 • 60:50

In this episode of the You're in Charge podcast, Glenn Pasch explores how successful leaders harness data to drive team performance — but not just any data. He breaks down how to identify the right metrics, avoid vanity numbers, and turn insights into clear, actionable strategies your team can execute. Whether you're leading a sales department, marketing team, or service operation, you'll walk away with a framework to use data as a tool for growth, not just a scoreboard. Tune in to learn how to stop drowning in reports and start leading with purpose.About Glenn“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies. He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.🔗 Let’s Connect🌐 Website: https://bit.ly/3HyFK3J 🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/ 📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqDMSC Virtual Pass: https://digitalmarketingstrategies.org/tickets/f you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast! If you enjoyed this episode, please:✅ Subscribe to the channel ✅ Leave a review or comment ✅ Hit the notification bell so you don’t miss new episodes ✅ Share it with someone in your network who’s ready to leadLet’s grow together.

7/8/25 • 24:31

In this episode, Glenn explores a deeply personal question: Who are the five people I would trust to raise my kids if I couldn't? It’s not just a parenting reflection—it’s a powerful leadership exercise. The traits that make someone trustworthy, consistent, and values-driven in your personal life are often the same traits you need when building your leadership team. Glenn unpacks how this question can reshape the way you hire, mentor, and empower people inside your organization. If you're leading a team or building a business, this episode will challenge you to think about character, trust, and alignment in a whole new way.About Glenn Pasch: “Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.🔗 Let’s Connect🌐 Website: https://bit.ly/3HyFK3J🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:✅ Subscribe to the channel✅ Leave a review or comment✅ Hit the notification bell so you don’t miss new episodes✅ Share it with someone in your network who’s ready to leadLet’s grow together.

5/13/25 • 13:37

From AI-powered lead tools to connected vehicle data and digital retailing platforms, technology is transforming the automotive industry—fast. But with every new advancement comes potential pitfalls: data security risks, integration breakdowns, and wasted investments in tools that don’t deliver.In this episode, we speak with John Acosta, CEO of VTech Dealer IT to help executives navigating this evolving landscape. How can you embrace innovation without opening the door to chaos? How do you ensure your tech stack supports your people—not replaces them? And how can you stay ahead without overextending your resources?This episode will give you tactical insights to lead with confidence, reduce risk, and turn technology into a competitive advantage—not a liability.Enjoy. Don't forget to subscribe to the channel, leave a comments and hit the notification button so you don't miss new episodes. Also, please share it out with your network. About John Acosta: As CEO of VTech Dealer IT, John Acosta is dedicated to fortifying and simplifying IT systems in the automotive industry. VTech Dealer IT specializes in comprehensive cybersecurity, modernized IT infrastructure, and seamless technology integration, making it a cornerstone of dealership stability and growth.Connect with John: John Acosta | LinkedIn https://www.linkedin.com/in/john-acosta-9a368b31/VTech Dealer IT https://www.vtechdealerit.com/About Glenn Pasch: Let’s Connect: Website: https://bit.ly/3HyFK3JLinkedin:  https://www.linkedin.com/in/glennpasch/"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 3 books including “The Road to Sold” and  "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  Thanks for making this a top 30 podcast in Business  space

4/22/25 • 58:07

Online sales are second nature to today’s consumers. They expect speed, transparency, and simplicity—before they ever step foot in your dealership or business.In this episode of You’re in Charge, I join Shasta Haddock on the I'm a Car Chick podcast to talk about the real reasons why so many businesses are missing opportunities online—and what to do about it.We dive into key takeaways from my new book, The Road to Sold, including:✅ Why your website might be repelling customers✅ How to generate more meaningful conversations with online shoppers✅ The 3 areas every business needs to improve right now✅ Tactical fixes that drive better online-to-offline conversionIf you're in charge of marketing, sales, or customer experience, this episode is your roadmap to online sales success.📘 Grab the book here: The Road to Sold on Amazonhttps://amzn.to/4jvWeuq🎧 Don’t forget to subscribe, share, and leave a review—it helps more people find the show!About Glenn Pasch: “Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.🔗 Let’s Connect🌐 Website: https://bit.ly/3HyFK3J🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:✅ Subscribe to the channel✅ Leave a review or comment✅ Hit the notification bell so you don’t miss new episodes✅ Share it with someone in your network who’s ready to leadLet’s grow together.

4/16/25 • 66:37

Executive Presence: What is it and can it be learned?In this episode of You're in Charge, we sit down with renowned author and executive coach Richard Reid to explore the often overlooked, yet game-changing force of executive presence. Richard shares insights from his work on how charisma, confidence, and communication can elevate leadership impact. Whether you're climbing the corporate ladder or leading a team, this conversation will help you harness the tools to show up with purpose, influence, and authenticity. Don't miss this masterclass in presence and persuasion.And get his new book CHARISMA UNLOCKED: The Science and Strategy to Captivate, Influence, and Succeed in Business on Amazon https://amzn.to/4iZZNsMAbout Richard Reid: Richard Reid has spent over 20 years coaching CEOs, entrepreneurs, and public figures on mastering presence, influence, and communication. His science-backed, practical approach to charisma and leadership has been featured in BBC, The Times, and Forbes, making complex psychology accessible and actionable.Connect: https://richard-reid.com/About Glenn Pasch: Let’s Connect: Website: https://bit.ly/3HyFK3JLinkedin:  https://www.linkedin.com/in/glennpasch/"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 3 books including his new release,  “The Road to Sold” and  "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

4/1/25 • 42:36

What makes a great leader today — and how has leadership evolved?In this powerful conversation, I sit down with Bart Nollenberger, Executive Director at Maxwell Leadership, to unpack the timeless debate: Are leaders born or made?We dive into the real traits that define successful leaders today — from emotional intelligence and vision to communication, integrity, and influence. Bart shares what he looks for in high-impact leaders and how anyone can grow into a leader that others want to follow.Whether you're managing a small team or running an entire organization, this episode will challenge how you think about leadership and give you real tools to grow.🎧 Available on all major podcast platforms. 👉 Don’t forget to subscribe, leave a review, and share this episode with someone who needs to hear it. About Bart:Bart Nollenberger is a successful motivational speaker, author and trainer. In his career, Bart has taught sales and leadership for some of the top companies in the world, including Ford Motor Company, Toyota USA and some of the largest auto dealership groups in the country such as AutoNation, and dealerships big and small all over U.S, and Canada. He has been in Automotive for over 40 years and has worn every hat from lot boy to General Manager.  nAs an individual who is passionate about recovery in life and being a leader at home, Bart truly knows how to demonstrate integrity and character as he promotes his tools to educate and coach business leaders and supporting staff. His objective is to give instruction on how to get the most out of the natural gifts people personally possess to become successful. He is an advocate for truly making a difference in people's lives encouraging them to live out their passions and practice healthy and positive lifestyles.Connect with Bart: https://www.linkedin.com/in/bartnollenberger/About Glenn Pasch: Let’s Connect: Website: https://bit.ly/3HyFK3JLinkedin:  https://www.linkedin.com/in/glennpasch/"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

3/25/25 • 53:03

Are you really maximizing your sales opportunities—or just chasing more leads?In this episode of You're In Charge, Glenn Pasch sits down with Shawn Armorer, CEO of BDC Alchemy, to break down the hidden reasons sales teams underperform and how better leadership, processes, and coaching—not just more leads—can drive real growth.Shawn brings two decades of front-line automotive experience to the conversation, offering tactical strategies for sales leaders, internet departments, and BDC teams. Learn how to improve your process, boost team performance, engage customers more effectively, and use data and AI to your advantage.Whether you're a GM, BDC manager, or sales leader, this episode delivers practical insights to help you close more deals—with the resources you already have.🔑 Key Takeaways:Why poor process—not a lack of leads—is your biggest sales obstacleHow to coach your team into high-performing, customer-first repsWays to use CRM and defection data to drive better follow-upWhere AI fits into modern customer engagement (and where it doesn’t)What every dealership needs to fix before asking for more budgetAbout Shawn Armorer:Shawn Armorer is the CEO of BDC Alchemy and one of the industry's leading experts in dealership process optimization and customer communication. With a focus on building strong, consistent follow-up systems, Shawn helps dealerships turn missed opportunities into measurable growth.👉 Connect with Shawn: https://www.linkedin.com/in/shawn-armorer/https://bdcalchemy.com/https://www.linkedin.com/in/shawn-armorer-b6200a46/About Glenn Pasch: “Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.🔗 Let’s Connect🌐 Website: https://bit.ly/3HyFK3J🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuqf you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/🎧 Thanks for Listening!Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:✅ Subscribe to the channel✅ Leave a review or comment✅ Hit the notification bell so you don’t miss new episodes✅ Share it with someone in your network who’s ready to leadLet’s grow together.

3/18/25 • 64:29

What happens when customer experience hurts your business’s brand negatively?  More importantly, what are the steps the company takes to address this issue? Even worse, is leadership even aware of this issue at all?As we open season 7 with episode 200!!! , we discuss how to deliver on your promised customer experience and how to react if things go wrong. Many businesses focus internal discussions processes and marketing around delivering an excellent customer experience. When delivered properly, it can be an asset to help the business stand out in the marketplace. As prepared as anyone can be, issues arise for certain customers. Even the best intentions can be met with different expectations and therein lies the frustration for both sides. One side feels they did their best and the other feels the experience was not what they imagined it should be. Both sides can be right, but the bigger question is what happens when staff does not  deliver or are perceived to not deliver? How does management and the employee handle that? Don't forget to share this out, and please subscribe, and click the notification button so you are alerted each week as new episodes arrive. About Glenn Pasch: Let’s Connect: Website: https://bit.ly/3HyFK3JLinkedin:  https://www.linkedin.com/in/glennpasch/"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

3/11/25 • 12:34

Stepping into a leadership role as a young manager comes with its own set of unique challenges, from gaining respect and credibility to handling tough decisions and managing teams with more experience than you. In this episode, Shasta Haddock, COO of Epic BDC and the host of "I'm a Car Chick" podcast, she is sharing her journey as a young leader. One of the biggest topics we discuss is managing older employees when you are just learning the business. A great conversation and I am sure it will be helpful to anyone,  whether you're a first-time manager or looking to refine your leadership skills.Enjoy, subscribe, share, review us and click to notification button. About Shasta Haddock:A dedicated professional serving as the Chief Operations Officer at Epic BDC. With a rich background in the automotive industry spanning back to 2014, I've cultivated a strong expertise in operations, marketing, and social media management.Personal Touches:Beyond my professional life, I cherish my role as a wife to Chris and a stepmom to two incredible kids, Collin and Patience. My love for dogs knows no bounds, and I find joy in exploring new avenues of knowledge, particularly in Google Sheets and the world of reporting and analytics.Connect with Shasta: https://www.linkedin.com/in/bdcshasta/www.epicbdc.comAbout Glenn Pasch: Let’s Connect: Website: https://bit.ly/3HyFK3JLinkedin:  https://www.linkedin.com/in/glennpasch/"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

3/4/25 • 56:03

The First 30 Days for a new manager or even and experience manager, who is taking on a new team can be exciting and overwhelming. Especially when your boss and the leadership team are asking for a presentation mapping out your plan. What should be in this presentation when you haven't even started yet? That is what Glenn will review today. This episode was inspired by a viewer's question. From what inofmation should be obtained during the interview, topics like past results, future expectations, learning the organization, building relationships, mapping out the daily routine and a few other ket topics are covered in this episode.Tactical, especially for viewers who find themselves in this situation.Topics we discussed•What to ask during the interview process?•Previous results and future expectations•Timeline for results•What happened to previous leader? Promotion or termination?•Understanding organization & reporting structure•Building relationships•Setting expectation and communication with team•Assessing challenges and opportunities•Insights on team morale and performance•Development planAnd the ups and downs of execution. Enjoy, please share and don't forget to subscribe and hit the notification button so you don't miss any episodes. About Glenn Pasch: Let’s Connect: Website: https://bit.ly/3HyFK3JLinkedin:  https://www.linkedin.com/in/glennpasch/"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

2/26/25 • 20:20

Does organic social media really work to build your brand?  in this insightful episode of the "You're In Charge" podcast with Glenn Pasch. This week, Glenn sits down with Nathanael Greklek, Corporate Brand Director at Mohawk Automotive Group, to explore actionable leadership strategies, customer engagement tips, and the power of creative content to strengthen your brand.Whether you're stepping into leadership for the first time or refining your approach, you'll learn how to implement successful branding initiatives, empower your team, and connect with customers authentically. Nathaniel shares invaluable business tips, like leveraging social media to highlight your team, creating community-focused content, and crafting a brand that stands out in competitive markets. From personalizing customer experiences to building trust through storytelling, this episode is packed with practical takeaways you can apply immediately.If you're ready to transform your business and inspire your team, this conversation is a must-watch. Learn how to elevate your leadership, engage your audience, and drive measurable results with proven strategies.About Glenn Pasch: Glenn Pasch is a leadership expert, CEO, author, and speaker devoted to helping leaders and teams achieve clarity, focus, and measurable success. His mission is to provide actionable strategies that empower leaders to inspire and grow their organizations.About Glenn Pasch: Let’s Connect: Website: https://bit.ly/3HyFK3JLinkedin:  https://www.linkedin.com/in/glennpasch/Subscribe now for weekly insights, and don't forget to share this episode with someone who can benefit. Leadership starts with action—take the first step today!#marketinganalytics #digitalmarketing #socialmediamarketing #contentcalendar #contentcreationCHAPTERS:00:00 - Intro02:07 - Nathaniel's Journey to Success10:17 - Effective Branding for Salespeople19:40 - Creating Impactful Content Strategies22:10 - Content Creation Best Practices26:33 - Planning Your Content Calendar27:13 - Understanding Tech Reacts Videos30:52 - The Customer Journey Explained38:51 - Insights on the Dealership Experience44:29 - Community Engagement and Involvement50:44 - Nathaniel's Sources of Inspiration52:58 - Nathaniel's Life Beyond Work55:10 - Connecting with Nathaniel56:10 - Outro

2/18/25 • 57:55

Are you struggling to implement change effectively within your organization? In this episode of the "You're In Charge" podcast, Glenn Pasch dives into strategies to fix your leadership change approach and avoid common pitfalls that hinder progress. Whether you’re a new manager or an experienced leader, this episode offers actionable leadership strategies to help you build high-performing teams and drive successful implementation of new processes.Learn how to avoid creating a "Frankenstein monster" in your operations by planning and analyzing changes before taking action. Discover how to set realistic timeframes, overcome resistance from your team, and foster a culture of adaptability. Glenn also shares practical tips on handling pushback from top performers, keeping your team motivated, and knowing when to pivot if a strategy isn’t working. Packed with business tips and customer engagement strategies, this episode offers insights you can apply immediately to improve your team’s performance and long-term results.About Glenn Pasch: Glenn Pasch is a renowned leadership expert, speaker, and author dedicated to helping managers and business owners develop the skills needed to lead with confidence. His mission is to provide practical tools and strategies that empower leaders to achieve their goals while fostering growth in their teams.If you found value in this episode, be sure to subscribe to the channel and ring the notification bell so you never miss new content. Share this video with your network and join the conversation—your feedback and ideas are always welcome. Together, let’s tackle change and build the leadership skills you need to succeed.#implementingchangesuccessfully #changemanagement #leadingyourteam #implementingchange #communicatingchangeCHAPTERS:00:00 - Intro01:48 - Implementing Change Strategies06:03 - Unrealistic Time Frame for Change Management09:59 - Continuous Growth Without Regression11:45 - Reasons Why Change Fails14:32 - Managing Top Performers Resistant to Change18:43 - Admitting Mistakes in Leadership21:37 - Thank You22:07 - Leadership Beyond Titles22:25 - Staying Committed to ProgressAbout Glenn Pasch: Let’s Connect: Website: https://bit.ly/3HyFK3JLinkedin:  https://www.linkedin.com/in/glennpasch/"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

1/29/25 • 22:37

Are you ready to lead change successfully in 2025? In this episode of the Your InCharge Podcast, Glenn Pash breaks down 5 essential steps for implementing change effectively while fostering high-performing teams and achieving lasting results. Whether you're navigating new leadership challenges or refining your approach, this video provides actionable leadership strategies to help you grow as a leader and drive meaningful transformation.Discover how to define your "why," execute clear communication, create a culture of adaptability, overcome team resistance, and build sustainable progress through realistic goal-setting. Packed with practical business tips and customer engagement strategies, this episode equips you with the tools to inspire your team and lead them toward success.Glenn Pash, a seasoned leadership coach and business strategist, is dedicated to helping leaders like you develop skills that create impact within your organization and community. With years of experience mentoring teams and driving change, Glenn shares proven methods to help you reach your full potential.Don’t miss out—subscribe to the Your InCharge Podcast for weekly leadership insights! Share your thoughts or challenges in the comments, and let us know how these strategies can help you. Leadership isn't just a title; it's about making a difference for yourself and others. Let’s keep moving forward together!#successfulchangeinitiativewithinanorganization #changemanagement #communicatingchange #organizationalbehavior #adkarmodelCHAPTERS:00:00 - Intro00:37 - Gratitude and Acknowledgments01:16 - Setting Effective New Year's Resolutions03:21 - Understanding Motivation for Change07:21 - Communicating Goals Effectively10:44 - Fostering a Culture of Continuous Improvement13:50 - Recognizing Resistance to Change16:39 - Building a Culture of Incremental Progress20:15 - Conclusion and Final ThoughtsAbout Glenn Pasch: Let’s Connect: Website: https://bit.ly/3HyFK3JLinkedin:  https://www.linkedin.com/in/glennpasch/"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

1/21/25 • 21:42