Show cover of Digital Marketing for Contractors

Digital Marketing for Contractors

A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.

Tracks

Renoworks
This episode, we are joined by a guest from Renoworks. Go to Renoworkspro.com/fatcat for a special offer. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
31:26 4/5/24
Digital Mess
The show producer has not yet provided a description for this episode.
23:36 4/5/24
Changing PPC Agencies?
Tips and warnings so you don't lose data or get your account shut down.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
22:12 3/27/24
Buying a business?
Digital marketing Due Diligence Checklist.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
22:29 3/26/24
The Digital Marketing Buying Journey
The show producer has not yet provided a description for this episode.
26:05 10/17/23
Continuing Ed For Contractors
The show producer has not yet provided a description for this episode.
21:01 10/17/23
Building Brand Awareness
The show producer has not yet provided a description for this episode.
29:18 10/17/23
Nurturing leads into sales
Not every homeowner who visits your website is ready to buy right now.   In this episode we explore different ideas, tactics and messages that you can use to help your prospects along every stage of their buying journey. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
26:05 9/19/23
Make the Most of Your Slow Season
When leads are pouring in, everybody's happy.  But what happens when they slow down? Do you have a plan for that? In this episode we discuss tactics and strategies to navigate periods with slower and lower lead volume. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
17:51 9/13/23
Making the Most of Your CRM
In this episode, we talk about how to take advantage of your CRM (customer relationship management) software. Everything from how to pick the best one, to how to implement it with your team, to what opportunities a CRM can open up for your contractor business.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
25:33 8/2/23
Google Analytics 4
In this episode, we talk about the newest version of Google's tracking software, called Google Analytics 4 (GA4). We'll share some tips on what GA4 can do for you, and whether or not you should worry about updating to this newest version.We also have a free resource for you to download that will help you implement GA4 for yourself and give you some tips on how to use it best. You can download it for free at fatcatstrategies.com/ga4.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
24:55 7/5/23
Capture Great Jobsite Photos
In this episode, we talk about how to get quality jobsite photos on every project. From photo techniques, to organization strategies, to motivators for your team to actually take the photos, we've got some tips on how to ensure you get great photos to showcase your work every time!We also have a free resource for you to download called How To Take Amazing Jobsite Photos. You can get your copy at fatcatstrategies.com/photos.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
26:01 6/7/23
How Much Should I Spend on PPC?
In this episode, we talk about how to set a budget on Google Ads. Whether you're beginning ppc campaigns for the first time, or you've been running ads for a while, we've got some tips on how to make the most of your budget.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
28:27 5/24/23
Crafting Holiday Promotional Offers
In this episode we discuss how to craft a great marketing offer around the holidays in the summer season. We share some examples of quality offers that we've seen be successful, as well as what to do if you don't want to run an offer.You can also download our free resource on how to craft great promotional offers at fatcatstrategies.com/offers.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
24:33 5/10/23
How Long Does It Take for My Website To Rank?
In this episode we discuss how long it takes for your website to rank on Google. (Hint: that's the wrong question to be asking. We'll talk about what the better question is.)Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
32:17 4/26/23
How Can I Tell What My Competitors Are Doing Online?
In this episode we discuss how to find out what your competitors are doing online. We cover some specific tips and tactics, as well as the ways to tell who your actual digital competitors are (and they might be different than you think!).If you'd like to get some insight into your digital competitors, sign up for our FREE Competitor Analysis at https://fatcatstrategies.com/competitors/.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
33:11 4/12/23
What Makes a Great Marketing Agency?
In this episode we discuss what makes for a great digital marketing agency, and what questions contractors can ask to help find the best marketing partner for them.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
30:08 3/29/23
Level Up Your Marketing, Level Up Your Business
This episode is part 3 of a 3-part mini-series where we are exploring the levels of a contractor business. In this episode, we discuss what the marketing picture looks like at each level and how you can grow your business from one level to the next.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
27:43 3/15/23
Level Up Your Contractor Business
This episode is part 2 of a 3-part mini-series where we are exploring the levels of a contractor business. Growth as a business isn't always linear, and the things you've done to help you succeed in the past might not be the things you need to keep doing to help you grow. In this episode, we discuss the strategies that will help you transition your business from one level to the next.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
31:37 3/1/23
What Level Is Your Contractor Business?
This episode is part 1 of a 3-part mini-series where we are exploring the levels of a contractor business. In this episode, we discuss what each level looks like, and what tensions you might be feeling when you're ready to move from one level to the next.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
30:30 2/15/23
Google Business Profile
In this episode we cover how to effectively create and use your Google Business Profile (formerly Google My Business) as part of your overall marketing strategy.To level up your online presence, check out our resource The Contractor's Guide to Google Business Profile. Visit fatcatstrategies.com/GBP.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
31:18 2/1/23
Social Media - Why Do It?
In this episode we talk about how to incorporate social media as an effective part of your marketing game plan.To level up your online presence, check out our resource Dominate Social Media Marketing. Visit fatcatstrategies.com/social.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
26:09 1/18/23
Digital vs Traditional Marketing
Welcome to the first episode of Digital Marketing for Contractors!In this episode we explore the differences between traditional and digital marketing, and what tactics you should include in your contractor business marketing game plan.To level up your online presence, check out our resource 5 Reasons Homeowners Aren't Choosing You Online (And What You Can Do About It). Visit fatcatstrategies.com/homeowners.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
23:36 1/4/23
Digital Marketing for Contractors Trailer
Digital Marketing for Contractors goes live in January 2023!Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
00:32 12/16/22