Show cover of The Marketing Insider: A Claritas Podcast

The Marketing Insider: A Claritas Podcast

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

Tracks

Driving Growth In Today's Streaming Market
The streaming industry doesn't grow due to new subscribers. That's a thing of the past. Today, it grows when churn is stemmed and when share is stolen. More importantly, growth comes when streaming platforms understand the value and opportunity each individual subscriber offers. On this episode of The Marketing Insider | A Claritas Podcast, the EVP of Global Media and Entertainment at Magid, Mike Bloxham, and the SVP of Practice Leadership at Claritas, Ron Cohen, join us to share successful acquisition and retention strategies for streaming platforms and their agencies of service. And, since this episode is all about streaming - we turned on the cameras! To put faces to the names, join us on our YouTube channel or visit Claritas' website. What questions will Mike and Ron answer when it comes to the epic streaming growth battle?How can you optimize subscriber value?Why do subscribers stay or leave various platforms, and what makes them become champions of your service?Why did Claritas and Magid team up to create the SubScape Streaming Segments and how do they help solve the challenges platforms face? What competitive advantages and differentiators does segmentation created for streaming platforms offer those that utilize the data?Connect with Mike: https://www.linkedin.com/in/mike-bloxham-8a366aConnect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624Find us at StreamTV Show, June 24-26, 2024 at The Westin Westminster in Westminster, CO. Mike and Ron will be presenting a keynote on this topic (https://claritas.com/claritas-podcast/) on Tuesday, June 25th at 2:10 PM in the Legacy ballroom and we will have a booth (#303) in the exhibit hall.   Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0  
33:42 6/19/24
Unleashing the Power of AI for Marketing Success
AI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual.On this episode of The Marketing Insider | A Claritas Podcast, Rex Briggs, Chief AI Officer at Claritas joins us for a 30-minute all about the hottest topic in the marketing industry - AI. Listen as he answers the following questions, and more:What are the current common use cases for AI in marketing? How do AI Personalization and Generative AI work, and what are the pros and cons of these approaches?With such great success metrics, why isn't there full adoption of AI in marketing yet, and what will it take to get more marketers on board with using AI to enhance what they're already doing?How are interactive personas taking segmentation solutions up a notch for marketers?Why did Claritas create an AI Beta Program and how will it make AI solutions better?What are the biggest challenges facing AI and how are we, and the industry as a whole, working to overcome them? When is the next big AI innovation coming?Connect with Rex: https://www.linkedin.com/in/rex-briggs-2811b3Learn more about our AI solutions: https://claritas.com/claritas-ai/ Read our AI case studies: https://claritas.com/case-studies/Request more info on our AI Beta Program and other AI tech rollouts: marketing@claritas.comFind us at The Financial Brand Forum, May 20-22, 2024 at the Aria Resort & Casino in Las Vegas. We have two speaking sessions (one is invite-only) and are sponsors with a booth (#B322) in the Bristlecone Ballroom Watch our Fireside Chat on AI Personalization with Don Sklenka: https://claritas.com/resources/fireside-chat-ai-personalization/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0  
26:54 5/3/24
The Evolution of The Digital Marketing Space
Claritas VP of Partner Success, Caleb Mansfield, joins The Marketing Insider | A Claritas Podcast for the first time to share what's new, what's evolved, and what's upcoming in the world of digital marketing. He covers some of the hottest channels for ROAS (return on ad spend), including podcast, digital audio, and broadcast media.   Listen to the 25-minute episode to hear Caleb answer questions, like:Why is the expected ad revenue for podcasts outpacing projections year after year?What can you expect from the upcoming Evolutions by Podcast Movement event and how is Claritas involved this year?With the recent announcement of our Podcast RSS Restatement capabilities - a first to market feature - what can advertisers expect to have improved with ad attribution?How are traditional broadcast media engagements being measured today and what innovations are we rolling out with beta clients to help push solutions in a direction of increased accuracy?How is AI personalization in advertising leading to average lift rates in the 120-300% range, yet only an estimated 1% of ads are powered by AI optimization?Are you headed to Evolutions by Podcast Movement March 26-29, 2024? Stop by the Sounds Profitable lounge to meet with the Claritas team, and check out our three panels:Podcasting in full spectrum marketing: how the industry can make its place at the table (Wednesday, March 27th at 12:30 PM)A View from Her: Women Leaders in Podcasting and Tech (Thursday, March 28th at 11:45 AM)The Power of Context: Brand Safety, Measurement, and Verification in Podcasting (Thursday, March 28th at 3:15 PM)Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/  Connect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0  
24:17 3/13/24
The Privacy Landscape
This month on the podcast, we're joined by two repeat guests - Al Gadbut, CTO at Claritas, and Ben Isaacson, Principal at In-House Privacy, an on-demand privacy counsel and consulting firm. The two joined us for an extra long discussion - 40 minutes! - on how the consumer privacy landscape has evolved since our last podcast on the subject, and what marketers can expect in the future. Listen to the episode to hear Al and Ben answer questions like the following, and more:What impact did last year's legislation have on the market and which states have new laws expected to go into effect this year?As a provider who works with PII and non-PII (personally identifiable information), what steps do we take to keep sensitive data secure?How is AI currently regulated in the U.S., with regards to consumer data and where do we expect to see changes in the future that may restrict how AI is used?When thinking about global expansion for your business, what consumer privacy laws and considerations do you need to be aware of and adhere to?Learn more about In-House Privacy: https://www.inhouseprivacy.com/Connect with Ben Isaacson: https://www.linkedin.com/in/bengisaacsonConnect with Al Gadbut: https://www.linkedin.com/in/al-gadbut-20a4a3Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X (formerly Twitter): https://twitter.com/Claritas2_0   
40:12 2/14/24
Data Science, Simplified
This month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson, to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of knowledge. Listen to the 20(ish) minute episode to hear Sarah answer questions like:What is data science and what qualities does a well-rounded data science team possess?In what scenarios would a data scientist need to meet with the clients their work serves?How do data science teams collaborate within their own organization and why is it important to have a data science team if you're in the data-driven marketing industry?Does data science work differently when supporting B2B solutions versus B2C?How does AI fit into data science now, and what can we expect in the future? Connect with Sarah: https://www.linkedin.com/in/sarah-anderson-208aa63b  Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0   
22:06 1/16/24
Don't Let The Word "Custom" Scare You
We're back after a short hiatus and are excited to welcome Claritas VP of Strategic Consulting, Omry Ravid to join us and discuss analytics and consulting, including why now is the best time to start conversations with a strategic consulting team if you want to ensure a strong kickoff of your 2024 marketing strategy.   Listen to the episode to hear Omry talk about:What a strategic consulting team does for clients and how their services may vary company by companyThe ideal candidates for an engagement with a strategic consulting team, plus the types of answers and insights they might be able to help you uncoverActual budget considerations to help you plan accordingly before you begin discussions with a strategic consulting team, plus questions you should ask during your evaluationCase studies highlighting how the Claritas strategic consulting team has helped our clients find successLearn more about our acquisition of ArtsAI: https://claritas.com/wp-content/uploads/2023/09/Claritas-ArtsAI-Acquisition-Final-9_12.docx.pdf Read our case studies: https://claritas.com/case-studies/  Connect with Omry: https://www.linkedin.com/pub/omry-ravid/1a/446/2b5 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0   
25:09 12/13/23
Audiences, Activation, and Acquisition - Part 2!
If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activation, and acquisition that we couldn't limit the conversation to just one podcast. In case you missed it, we're diving into a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? What can you expect to hear in part two of this interview?Once you've defined target audiences, how do you convert them?For companies that are going through mergers, acquisitions, and/or rebrands, what types of questions should leadership ask themselves as they transition their brand and customers?How do you ensure adoption of your go-to-market strategy or brand messaging across your entire organization?What are the top ways a brand can do now or in the future to stand out from competitors as they pursue their customer acquisition goals?Listen to part one of Audiences, Activation, and Acquisition: https://claritas.com/claritas-podcast/audiences-activation-and-acquisition/Learn about identity graphs: https://claritas.com/claritas-identity-graph/Connect with Don: https://www.linkedin.com/in/nimahunterLearn more about Nima Hunter, Inc.: https://nimahunter.com/Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  
28:59 6/28/23
Audiences, Activation, and Acquisition
This month we welcome guest Don Carli, President and co-founder of Nima Hunter, Inc. to talk audiences, activation, and acquisition. What do these three themes mean to marketers? It's a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? Join us for the first of a two-part interview (a first for the podcast!) to hear:What's different about the customer journey now that we're 3 years post the beginning of COVID and how should brands target new or evolved audiences?To ensure you're reaching your highest potential customers, what considerations should brands put at the forefront of their strategy?How do market insights and voice of customer (VOC) data differ?Episode #2 drops Wednesday, 6/28/23 so check back then to hear even more about audiences, activation, and acquisition!Learn about identity graphs: https://claritas.com/claritas-identity-graph/Connect with Don: https://www.linkedin.com/in/nimahunter Learn more about Nima Hunter, Inc.: https://nimahunter.com/Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  
30:21 6/21/23
Transforming The Business Of Campaign Execution
Take a look at the calendar. Can you believe we are already midway through May? Q1 flew by and now we're headed into the busy summer season. This month on The Marketing Insider | A Claritas Podcast we welcome Claritas SVP of Email Products, Quinn Jalli to join us. He answers some of the biggest questions marketers have about making sure brand messages stand out, the metrics that truly matter, and what marketers are doing right and wrong in today's ever evolving digital marketplace.   Take 30-minutes to hear Quinn talk about the following topics, and more:The biggest changes we've implemented to our campaign execution process and how that impacts the success of our clientsHow the learnings from Q1 campaign performance can help improve future campaignsWhat makes an ad stand out in a sea of competitors promoting similar goods or servicesHow to properly interpret CRM campaign data versus acquisition campaign metricsWhen to transition acquisition campaigns to customer based programsHow many touches it really takes to convert a customer and what channels work bestLearn more about our multichannel marketing execution services: https://claritas.com/multichannel-execution/ Learn more about our email delivery services: https://claritas.com/email/ Access our free resources: https://claritas.com/resources/ Connect with Quinn: https://www.linkedin.com/in/quinn-jalli-53a443 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  
26:34 5/17/23
Surpassing All Ad Revenue Forecasts
One of the most popular topics on the podcast has been anything and everything related to podcast and digital audio advertising, and for good reason. A few years ago, the ad revenue forecasts for podcast advertising were estimated to pass the $1B mark in 2023, but that actually happened in 2021.What used to be an industry dominated by startup and direct-to-consumer advertisements has finally caught the attention of more traditional, mainstream brands. On this month's episode, we welcome Claritas EVP, Chase Miller to share his thoughts as answers to these questions:Will the current period of economic downturn have any effect on podcast and digital audio listenership or purchase behaviors?What can be learned by attending smaller, niche conferences like Podcast Movement, and why is it important to attend those in addition to larger general marketing events?Is there any competitive advantage for advertisers leveraging baked-in podcast ads vs. dynamically inserted ads (or vice versa)?If a brand wants to get started advertising via digital audio, what's the process like?What are the top KPIs to pay attention to when measuring the effectiveness of podcast or digital audio ads, what metrics aren't as important, and which are channel unique?What's next in the world of measurement and attribution solutions and how can advertisers ensure they stand out to consumers in a crowded marketplace?Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/ Read our case studies: https://claritas.com/case-studies/ Connect with Chase: https://www.linkedin.com/in/r-chase-miller-30334b14 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  Meet with Claritas at an upcoming event by emailing tradeshows@claritas.com 
20:30 4/12/23
New Privacy Legislations and How They Impact Your Marketing Efforts
Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk. Together, they share the details on the new consumer privacy legislations that go into effect this year and what that means for marketers, how the concept of Sensitive Personal Information (SPI) may limit the data you previously had access to, whether identity graphs will lose their efficacy with the new, more restrictive laws, how new solutions like Google Topics plan to fill the void that cookies are sure to leave behind, and what to do if your company is unsure of its compliance with the laws that went into effect on January 1st. So sit back and listen to this extra long episode and let us know which side you're on with the debate over whether we'll ever see a federal standard for privacy.Article on Google Topics: https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/  Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0 
40:45 2/15/23
Why Measurement Will Be Key In 2023 (And Beyond!)
As we close the chapter on the book of 2022, marketers across the country are in a state of planning and evaluation. What campaigns performed above expectation? Which ones underperformed? Were you able to truly understand the impact of your marketing efforts, with accurate measurement solutions? In our final episode of our 2022 season, podcast favorite Omer Jilani joins us to talk about the advances in the measurement space – from podcast advertising to digital audio, CPG, and even purchase cards. In addition, he shares details on what Claritas has focused on this year as a result of where we see the industry heading and some of the client feedback we’ve received. We also introduce Paul Riismandel to the podcast. The Sr. Director of Marketing and Insights at SXM Media has decades of experience that has helped SXM’s clients achieve success in channels that may be new to them, like podcasting. Paul also clues marketers in on how to connect listeners in meaningful ways through digital channels, and talks extensively about the roll diversity has in podcasting, including how SXM champions diversity through their sponsorships and collaborations.Visit Claritas online: https://www.claritas.com/Learn more about SXM Media: https://www.sxmmedia.com/Connect with Paul: https://www.linkedin.com/in/paulriismandelConnect with Omer: https://www.linkedin.com/in/omerjilaniRead our case study: https://claritas.com/case-studies/national-home-furnishings-retailer/ Will you be attending CES 2023? Connect with the Claritas and SXM Media team at "the most influential tech event in the world!"
33:34 12/21/22
The Hispanic Market of Today and Tomorrow
Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors. To help us understand the opportunity for marketers across industries, we welcome back repeat guest, Ron Cohen, SVP of Practice Leadership at Claritas. In addition, we’re delighted to introduce Liz Castells-Heard to the podcast. She is the CEO and Chief Strategy Officer of INFUSION, a top multicultural marketing agency with clients like Spectrum, Toyota, and McDonald’s. Liz shares the real-world methods they take to turn data into action for their clients, who are best in class when it comes to authentically connecting with Hispanic audiences. Learn more about INFUSION: https://www.iriworldwide.com/en-us Connect with Liz: https://www.linkedin.com/in/liz-castells-heard-2215644 Download the 2022 U.S. Hispanic Market Report: https://claritas.com/resources/2022-hispanic-market-report/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
32:25 10/26/22
Digital Audio & Data Partnerships: A Match Made In Advertiser Heaven
Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. Advertisers, like the brand we talk about in this month's episode of The Marketing Insider | A Claritas Podcast, are taking full advantage of this and look for partners who can identify the right digital audio listeners, deliver campaigns across networks, and measure and optimize their performance in near real time. Join us for a 25-minute conversation as we welcome Darrell Jursa, VP of Global Media Enablement at IRI and Claritas' own Aaron Klayer, who define digital audio, give insight into the advertisers seeing success through this channel, compare it to traditional forms of media, and walk through a case study we collaborated on. Learn more about IRI: https://www.iriworldwide.com/en-us Connect with Darrell: https://www.linkedin.com/in/darrelljursa Connect with Aaron: https://www.linkedin.com/in/aaronklayer Download Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/ Watch Attribution 3.0 Fireside Chat: https://claritas.com/resources/fireside-chat-claritas-attribution-3-0/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
23:34 9/21/22
Census 2020: The Gold Standard of Demographic Data?
Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas Sr. Demographer, Rachel Cortes, and Sr. Product Strategy Manager, Eliza Albert, who are both experts in the field of demographics, to get answers to the lingering questions heard from peers in the industry, general marketers, clients, and the everyday consumer. Tune in to get a refresher on just how important census data is, get an update on what data is available and what’s been delayed, and understand how data providers and the U.S. Census Bureau plan to deal with the fact that there were major undercounts of multicultural populations in certain geographies. Read the blog: https://claritas.com/making-sense-of-census-2020-data/ Listen to Census 2020 – What’s Next: https://claritas.com/claritas-podcast/census-2020-whats-next/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
22:00 7/20/22
The Future of Advertising is Reserved for the Metaverse
The metaverse. If you haven’t heard of it yet, don’t worry. It’s a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on The Marketing Insider, we’re joined by Claritas VP of Marketing, Cort Irish, who gives us the basics of what the metaverse is. He also explains why Claritas decided to be an early adopter among data providers and help marketers identify consumers leveraging this digital marketplace for everyday activities. In addition, we welcome Joel LaMontagne, CEO of Trivver, the premiere advertising exchange for Extended Reality (XR) environments. Joel gives listeners a look at who is currently using the metaverse to place digital products in consumer homes, why the success metrics of advertising here are so high, plus how you can try your hand at creating NFTs (non-fungible tokens) and other high-tech assets in the metaverse. Connect with Joel: https://www.linkedin.com/in/joel-lamontagne-72b6512/ Connect with Trivver: https://www.trivvernft.com/ Try Trivver’s NFT/Metaverse Portal on your smartphone: https://stg.see-in-ar.com/b35a949b-e78e-4cb3-8e79-0ea60b901fc3 Read the Beyond The Episode blog: https://claritas.com/claritas-blog/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
23:18 6/15/22
Let’s Be “Upfront” About TV Advertising: How to get the most out of TV ad campaigns
Show Notes The “Upfronts” may have just passed for this Fall’s lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in the U.S. is projected to reach nearly $77 billion this year. Securing ad space is important, but it’s equally important to make sure you’re reaching the right audience on the right (literal) channels, with the right messaging. This month on The Marketing Insider, we’re joined by Claritas VP of Measurement and Attribution, Jennifer Choromanski, who talks to us about another player in the game – CTV. She breaks down the common terminology you hear in the industry, where CTV fits in an advertiser’s strategy, how to measure the effectiveness of CTV ad campaigns, and if the demise of cookies has any effect on this industry. We also welcome Shelley Stansfield, Founder and Director of Special Ops at Centriply, a pure demand-side targeted TV platform for advertisers. Shelley shares what we can expect from the future of the TV media landscape, how network cable marketing opportunities differ from CTV, and how a retargeting campaign works in the TV landscape. Connect with Shelley: https://www.linkedin.com/in/shelley-stansfield/ Connect with Centriply: https://womenleadingtravelandhospitality.com/ Download the IAB Audio Measurement Guide: https://www.iab.com/insights/iab-digital-audio-measurement-guide-2022/ Read the Claritas X Centriply case study: https://claritas.com/case-studies/refined-audience-targeting-for-advanced-tv-campaign/ Read the Beyond The Episode blog: https://claritas.com/claritas-blog/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
21:47 5/18/22
The Travel & Hospitality Industry
Show Notes Spring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we hear from VP of Sales at Claritas, Robbin Allen, who shares the data behind the hardship this industry has faced since the beginning of the pandemic and what the 2022 outlook shows marketers will need to focus on to ensure they’re ready and able to re-invite previously hesitant travelers back into the mix. We also have Hannah DeMaio of the Women Leading Travel and Hospitality network on to share an insider perspective for how her role as VP of Brand Strategy has become a critical lifeline of data insights for the executives she and the organization provide networking opportunities for. Listen to this episode to hear details on the campaigns the top travel companies are delivering to their customers, the hard truth about what it takes to be successful in an uber competitive industry, why prioritizing personal wellness has become a top priority, and how this community has carved out unique opportunities to collaborate and make sure there’s room for everyone to win. Connect with Hannah: https://www.linkedin.com/in/hannah-demaio-445a9962/ Connect with Women Leading Travel & Hospitality: https://womenleadingtravelandhospitality.com/ Download the 2022 Top Women in Travel & Hospitality report: https://womenleadingtravelandhospitality.com/resource/2022-top-women-in-travel-hospitality/?SRC=LI Download information on Claritas’ vaccine study: https://www2.claritas.com/Vaccine_Hesitancy_Study Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
20:37 4/13/22
Women In Business
Having just celebrated International Women’s Day on March 8th, this episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband. Jamie is a Research and Promotions Specialist – a role that was created specifically for her – at the Midwest based broadband and cable company. She’s helped countless small businesses get their marketing message out to the specific groups of consumers that are most likely to ensure a great return on investment, and now she’s sharing some of the secrets to both her and Buckeye’s success. From how she ensures advertisers and subscribers are happy with the level of service they receive, to the way she was able to aide a community in need through the introduction of the Affordable Connectivity Program at Buckeye, Jamie gives great examples, that all marketers can implement into their strategies, for how using smart data has the potential to save you money and increase your business. Best of all, she says a successful multichannel advertising campaign is not as expensive as you may think and lays out what one looks like in practice. Connect with Jamie: https://www.linkedin.com/in/jamieblazevich Connect with Buckeye Broadband’s Media Sales Department: https://www.buckeyebroadbandmediasales.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
21:38 3/16/22
Going Beyond the Surface With The Black Consumer Market
February marks the annual celebration of Black History Month, but it’s also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer market. Ron Cohen, VP of Practice Leadership at Claritas, is back to share how the market has changed over the past two years and even provides actionable advice for marketers looking to add in better informed hyperlocal targeting efforts. Lydia Smith, Chief Diversity Officer of Victoria’s Secret also joins the podcast for her first appearance. She describes how the mega brand has evolved to be more inclusive of their diverse consumer base, including a rebrand right around the time she joined the team. Aside from the DEI efforts Victoria’s Secret continues to undertake, Lydia explains why connecting with Black consumers needs to move beyond surface level, and shares tips for how to achieve this – starting with internal company evaluations. Listen to our last Black consumer market podcast: https://claritas.com/claritas-podcast/podcast-black-consumer-market/ Download our Black consumer market report: https://claritas.com/resources/ Connect with Lydia: https://www.linkedin.com/in/smithlydianichole Check out the latest launch from Victoria’s Secret: https://www.victoriassecret.com/us/vs/bras/love-cloud-collection Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
20:01 2/17/22
Identity Resolution: The Multibillion Dollar Industry
It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an update on where we’re at with establishing a gold standard for this technology (spoiler alert, there are no rules!) and he brings us up to speed on current and upcoming consumer data privacy regulations that have already changed since the last episode we recorded together. With a Winterberry Group forecast reporting that U.S. marketers are expected to have spent $2.6 billion on identity resolution programs by this year – a 188% cumulative increase over four years – this is one episode you’ll definitely want to tune in to. Listen to our privacy podcast: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Read our identity graph blog: https://claritas.com/5-ways-an-identity-graph-can-boost-your-bottom-line/ Connect with Al: https://www.linkedin.com/in/al-gadbut-20a4a3/ Read a success story: https://claritas.com/case-studies/cs-metropcs/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
20:09 2/1/22
Census 2020 – What’s Next?
The 2020 Census marked the 24th census in U.S. history, but now that the data collection is done, what happens next? This month on The Marketing Insider, we’ve invited two experts from Claritas on – Sr. Product Strategy Manager, Eliza Albert, and Data Science Consultant and Demographer, Ken Hodges. They managed to provide answers to (almost) all of your census and demographic questions, in this highly anticipated episode. They also walked away with some questions of their own that they look forward to getting answered as data continues to become available. Listen in as Ken, who was part of an advisory committee for Census 2010, talks about how the average American has the power to provide input into future census surveys and how the hot topic of differential privacy is playing out in real time. Eliza discusses more of the practicalities of using analyzed census data to make strategic business decisions, including sharing examples for why marketers should care, and both lay out their top tips for making the most out of your investments when working with data providers who deal in the currency of the census. Explore Census 2020 data: https://www.census.gov/data.html Connect with Eliza: https://www.linkedin.com/in/eliza-albert-a618b536/ Connect with Ken: https://www.linkedin.com/in/ken-hodges-74489722/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
29:23 11/17/21
Engaging the Influential Hispanic Market In 2021 and Beyond
Every year from September 15 – October 15, we celebrate National Hispanic Heritage Month, and in honor of this highly influential segment of the population, Claritas also releases its annual U.S. Hispanic Market Report. On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us to talk facts and figures. From their behaviors and preferences to their spending habits and more, Ron shares unique data to help marketers effectively engage the fast-growing Hispanic population. In addition, we were lucky enough to sit down with Henry Gómez, VP of Strategic Planning at the multicultural marketing agency, Zubi Advertising. In our interview, Henry shares the history behind how Zubi cultivated a decades long relationship with auto manufacturing giant Ford and gives listeners an inside look into how the agency is actively eliminating stereotypes about multicultural markets and instead, replacing fallacies with data backed research. Read The 2021 U.S. Hispanic Market Report: https://claritas.com/resources/the-2021-us-hispanic-market-report/ Connect with Henry Gómez: henry.gomez@zubiad.com Listen to Henry’s podcast, The Brief Bros.: https://www.youtube.com/channel/UC1lhGXbV7xb1MqUkhwdyvow Connect with Zubi Advertising: https://www.zubiad.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
29:46 10/13/21
Dispelling Senior Population Myths
At this point, most of us know how important it is to be responsible marketers when it comes to multicultural consumers, especially in the wake of last summer’s events when brands began to look at where they needed to do better. But there’s another group of consumers that have long been plagued with exaggerated, stereotypical, misleading, and occasionally offensive marketing, and that’s the senior population. In fact, it’s estimated that only 5-10% of advertiser budgets are dedicated to reaching them, despite the fact that they account for more than half of the consumer spend in the U.S. Join Claritas Account Director, Kyle Pechak and Rain the Growth Agency Senior Research Director, Ryan D’Ambrosio as they explain why brands need to pivot their strategy in favor of the 55+ population, what they can do to connect with them online and offline, and dispel myths that have long plagued these high-value consumers. Sign up for Claritas’ monthly newsletter to be the first to know when Claritas’ 2021 Insurance Report is released: https://claritas.com/contact/ Learn more about how segmentation can help you connect with the senior population: https://claritas.com/resources/why-it-pays-to-segment-your-audience/ Connect with Rain the Growth Agency: https://www.rainforgrowth.com/ Learn more about the senior research Rain is conducting: 55plus.rainforgrowth.com Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
35:00 9/15/21
Cash Free Convenience: Why Purchase Cards are an Advertiser’s Dream
Marketers know they should be measuring performance and optimizing their campaigns, but it’s still something so many struggle with. With 80% of consumers saying they prefer to spend with a card over paying in cash, measurement has actually become easier to track, so there’s no reason why it shouldn’t be a priority. On this episode of The Marketing Insider, we welcome back Omer Jilani, Claritas VP of Sales, for his third appearance on the podcast. He simplifies measurement for marketers and provides tips for how to unlock actual customer purchase data, eliminate unnecessary media waste, and optimize campaigns in-flight. In addition to sharing the benefits of measuring ad campaign performance tied to purchase card spend, Omer advises what you should look for in a measurement partner and gives the hard truth on whether you need to outsource for help. Read The Right Partner Should Help You Identify What’s Working, and Improve What Isn’t blog: https://claritas.com/the-right-partner-should-help-you-identify-whats-working-and-improve-what-isnt/ Listen to the Solving the Dilemma of Personalization vs. Privacy episode: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Watch the What is Campaign Attribution? video: https://claritas.com/resources/what-is-campaign-attribution/ Connect with Omer Jilani: omer.jilani@claritas.com Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
30:01 8/25/21
Solving the Dilemma of Privacy vs. Personalization
Solving the dilemma of personalization vs. privacy may not be something that can be accomplished in a 30-minute podcast, but on this episode of The Marketing Insider, we attempt to do our best to at least make what is often a marketer’s biggest challenge, more manageable. The Principal of In-House Privacy, Ben Isaacson and the CTO of Claritas, Al Gadbut join host Monique Ruiz to discuss what effect current and proposed privacy laws will have on customer identity resolution and the best ways to adopt privacy as a priority across an organization, to ensure ongoing compliance. Read the Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers whitepaper: https://claritas.com/resources/reports-identity-graph-intelligence/ Listen to the Using Segmentation To Win The Privacy Debate episode: https://claritas.com/claritas-podcast/using-segmentation-to-win-the-privacy-debate/ Read the Beyond the Episode blog: https://claritas.com/claritas-blog/ Connect with In-House Privacy: https://www.inhouseprivacy.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
29:23 7/21/21
Are You "Customer Centric" Enough?
What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend their money and who with. Identity graph expert Jeff Bickel joins us to talk about the behind-the-scenes actions it takes for companies to embody customer centricity, like keeping up with new and evolving consumer targeting practices and regulations. We also welcome Tim Trull and Sean Rogers from Lavidge, an employee-owned ad agency specializing in discovering and communicating insights that engage, motivate and inspire. They share details on what it takes to make those that purchase your products and employ your services happy. Read the blog: https://claritas.com/claritas-blog/ Engage with Claritas for your primary research needs: https://claritas.com/contact/ Listen to the Measuring Success in an Omnichannel World episode: https://claritas.com/claritas-podcast/success-in-an-omnichannel-world/ Connect with Lavidge: https://www.lavidge.com/ Contact Tim Trull: ttrull@lavidge.com Contact Sean Rogers: srogers@lavidge.com Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
27:56 6/16/21
Why Hybrid Marketing Solutions Work
Executing campaigns across multiple channels and reaching customers and prospects when and where they’ll be the most receptive is a non-negotiable for today’s marketers. On this month's episode of The Marketing Insider: A Claritas Podcast we’re joined by a Claritas Project Manager, Maria Papadimas, who lays out best practices for delivering winning campaigns across all channels. We also welcome VCU Health’s Strategy and Marketing Manager, Keith Kaufelt, who is tasked with the challenging role of educator, advocate, and salesperson to a very polarized group of people. He shares the real-world experience he’s learned while navigating creating and executing multichannel campaigns during the biggest health crisis we’ve seen in our lifetime. Read the case study: https://claritas.com/case-studies/alltru-credit-union-achieves-an-average-123-return-on-monthly-retail-loan-goals/ Listen to the Using Segmentation To Win The Privacy Debate episode: https://claritas.com/claritas-podcast/using-segmentation-to-win-the-privacy-debate/ Connect with VCU Health: https://www.vcuhealth.org/ Connect with Keith Kaufelt: https://www.linkedin.com/in/keithkaufelt Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
30:13 5/19/21
From Customer Repellent To Lead Magnet
80% of the U.S. population is using email at least once a month, so for marketers looking to acquire new customers, this channel has the potential to be one of the most successful – if you’re taking a smart and considered approach. On this month's episode of The Marketing Insider: A Claritas Podcast, Claritas’ VP of New Business Development, David McPhillips joins host Monique Ruiz to share tips on executing successful acquisition email campaigns. From how they differ from CRM campaigns to the success metrics you can expect to see in return and more, by the end of this episode you’ll feel more confident in your acquisition email campaign approach and know what to look for if you choose a partner to help execute on your behalf. Read the report: Ten Tips for Acquisition Email Success: https://claritas.com/resources/ten-tips-for-acquisition-email-success/ Read the blog: Incorporating Email Into Your 2021 Marketing Plan: https://claritas.com/attention-financial-marketers-heres-why-you-should-consider-incorporating-email-into-your-2021-marketing-plan-and-10-questions-you-should-ask-before-you-do/ Listen to the Real Ways to Really Increase Your ROI episode: https://open.spotify.com/episode/4q2Q4w9RqJcm8F9ietqKex Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
27:01 4/14/21
Real Ways To Really Increase Your ROI
Only a quarter of marketers today are confident they can measure their return on investment. That's why this month's episode of The Marketing Insider: A Claritas Podcast is dedicated to all things measurement. Claritas’ Director of Optimize Solutions, Aaron Klayer, and Barrington Media Group's VP of Client Services, Matt DelMonte join host Monique Ruiz to discuss both the perceived and actual challenges of measuring campaign effectiveness, what a winning ad campaign really looks like, and how to effectively optimize for future success. Read the blog: Do This One Thing, and You Could Increase Your Marketing ROI by 50%... https://claritas.com/increase-your-marketing-roi-by-50/ Listen to the Identity Graphs: Fuel For Your Marketing Engine episode: https://open.spotify.com/episode/355L2vGJa5t4eMxf8P9Yre Connect with Barrington Media Group: https://barringtonmediagroup.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
30:18 3/17/21