Show cover of In Reviews We Trust

In Reviews We Trust

The 'In Reviews We Trust' podcast is brought to you by host Callum McKeefery, CEO of REVIEWS.io, a leading online review platform used by over 8,200+ fast-growing brands. Each episode features inspirational guests that include SaaS leaders, experts and entrepreneurs, providing invaluable insights to help you grow and scale your e-commerce business. Each episode will be approximately 20 minutes long and published bi-weekly.

Tracks

Season 2: Ep. 9: Make Better Decisions with Better Data with Zach Rego from Triple Whale
In this episode host Callum McKeefery talks to Zach Rego,  SVP of Revenue at Triple Whale , the company that bring the metrics that matter most into one easy-to-use dashboard, enabling you to get the real-time insights you need to grow your brand.They discuss topics such as the role of e-commerce analytics, artificial intelligence in driving e-commerce growth, the evolution of the industry, and the importance of data access. Zach also shares some insights on Triple Whale's unique features like natural language querying for data access and their future plans, which include launching a forecasting feature. Towards the end, they talk about strategies for aspiring e-commerce entrepreneurs and valuable resources for learningIn particular:The need to have easy access to to real time data in order to grow your business The value of creating and sustaining  a community space for your brand What impact the updates in iOS 17 will have and how to prepareThe value of generative AI for content creation andThe growing move by brands towards owned content/ news channels Please take note that in this episode, the audio quality for Callum may not be as ideal as we'd prefer. However, the content is exceptionally valuable, and we couldn't resist sharing this episode with you. We appreciate your understanding and hope you'll still find it worth your while!Callum McKeefery:LinkedInTwitterZach Rego:LinkedinTwitter Show notes:Triple WhaleTableauGoogle BardDiscordSephoraAhrefsBooks: Shoe Dog by Phil KnightPodcast:Acquired. FM: The complete history and strategy of LVMHREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
30:56 11/2/23
Season 2: Ep. 8 Unpacking Entrepreneurial Success in Ecommerce: Darin Lynch from Irish Titan
In this episode, show host Callum McKeefery talks to Darin Lynch founder and CEO of Irish TitanIn this conversation, Darin and Callum discuss such topics as:AI's role in the future of eCommerce The best environment to produce creativity Guerilla marketing and entrepreneurial spiritIs focusing on SEO an outdated mindset?Darin LynchLinkedInCallum McKeefery:LinkedInTwitterShow notes:Irish TitanBig CommerceShopifyShopwareSmegOtis SpunkmeyerBooks: 'Start with why' Simon SinekREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
41:19 9/25/23
Season 2: Ep: 7 Data-Driven CX: Create the ultimate customer experience: Tink Taylor, Dotdigital
In this episode, show host Callum McKeefery talks to Tink Taylor, Founder and president of  the Dotdigital Group PLC. Tink is a giant in the world of tech and a true industry veteran with 25 years of experience in the digital ecosystem.In this conversation, Tink and Callum discuss such topics as:How relevancy = resultsHow data is the foundation for delivering exceptional customer experiencesHow to solve problems with processes, not people How success should not be measured in the number of employees The benefits and pitfalls of PE/ VC funding - including the impact on the end consumerHow smaller industry events seem to be preferred by merchantsTink TaylorLinkedInCallum McKeefery:LinkedInTwitterShow notes:Dotdigital Books:  The Tipping  Point: Malcom GladwellPodcast: How I Built This with Guy RazREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
45:39 8/22/23
Season 2: Ep. 6 - What happens to eCommerce when people are signed-in, with Joe Vancena from Status
In this episode host Callum McKeefery talks to Joe Vancena, CEO & Co-Founder at Status, the company driving retention through signed-in accounts.They discuss:What happens in eCommerce when people are signed in?How customer accounts can solve some of the big picture problems brands are facing with personalization, retention and the loss of data and consumer privacy.How returns are a very vital moment in your relationship with your customer and how should address them differently.The pros and cons of being bootstrapped versus funded.Callum McKeefery:LinkedInTwitterJoe VancenaLinkedInShow notes:StatusShopify Loop Returns ZendeskGorgiasKlaviyoAttentiveRolloBooks: From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason LimkinAs a Man Thinketh by James AllenREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
32:49 7/27/23
Season 2: Ep. 5 - The Performance Mindset: Unlocking Conscious Profitability and AI-Driven Success, with Arjun Jolly from adQuadrant
In this episode host Callum McKeefery talks to Arjun Jolly, the COO and Co-Founder of adQuadrant, one of the world’s leading digital advertising firms.They discuss the power of the performance mindset, the new focus on conscious profitability in 2023 the 'wait and see' year,  applying AI to enhance workflows, the impact of having a challenger mentality and above all, how health = wealth.Callum McKeefery:LinkedInTwitterArjun JollyLinkedInShow notes:adQuadrantHimsBoltTriple Whale NorthbeamTrue ClassicEpinionsMeasuredSendlaneBooks: The Almanack of Naval RavikantSite/Insta page: Mind Body Green REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
38:04 7/4/23
Season 2: Ep. 4 - Customer-Centric Retail: Building Relationships for Ongoing Success' with Camilla Tress from Oliver Bonas
In this episode host Callum McKeefery talks to Camilla Tress , the Connected Commerce Lead at Oliver Bonas the independent British lifestyle store.They discuss why a focus on customer experience is crucial to developing strong customer relationships,  why creating unique experiences both on and offline drives growth,  the benefits of using a headless eCommerce platform, the future of retail and AI, and how to use your review content to build brand awareness. Callum McKeefery:LinkedInTwitterCamilla TressLinkedInShow notes:ContentsquareMagentoShopifyBazaarvoiceReferences:CDP - Customer Data Platform ERP - Enterprise Resource Planning PDP - Product Detail Page REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
38:30 6/15/23
Season 2: Ep. 3 - Mastering the Latest Trends in DTC eCommerce with Kaitlyn Fostey from Levitate Foundry
In this episode host and  REVIEWS.io CEO Callum McKeefery is joined by gust Kaitlyn Fostey from US Agency - Levitate FoundryLevitate Foundry is  the premier eCommerce Growth Marketing Firm, which prides itself on the successes of its DTC clients over the years. Through groundbreaking storytelling and focus on innovative brands, Levitate Foundry is known for driving success through data analytics, effective branding and growth strategiesIn this episode they discuss the most most valuable apps to use in Shopify right now, which AI tools to adopt to increase efficiencies,  the future of AR, its impact on customer experience and early adoption by fashion and CPG sectors. The importance of UGC to aid conversion and the potential for live shopping.Callum McKeefery:LinkedInTwitterKaitlyn Fostey:LinkedInShow notes:Levitate FoundryShopifyChatGPTHue (shade matching technology)RebuyMakeup by MarioRechargeSephoraLiquid DeathDTCXObviWaterdropSocial SnowballPodcasts:eStreamlyREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
29:17 6/2/23
Season 2: Ep.2 - How to reduce environmental impact, and increase profit margins with Greenspark and Noughts & Ones
In this episode host Callum McKeefery talks to Tom Locke Founder of Noughts & Ones, the agency that builds sales-friendly Shopify stores for planet-friendly businesses, and Matt Williams, COO and Co-Founder of Greenspark who help businesses and individuals to make a planet-positive impact. They discuss ways businesses can drive sustainable practices whilst increasing profitability, the importance of choosing and researching your partners and being conscious of your networks. The impact of conscious coding and development for eCommerce sites and ways that loyalty can be used to identify and reward positive and sustainable consumer behaviour.Callum McKeefery:LinkedInTwitterMatt Williams:LinkedInTom Locke:LinkedInShow notes:GreensparkNoughts & OnesShopifyMaevingCheeky PandaJohn Masters OrganicsWholegrain DigitalChatGPTPodcasts:This Is Important by WorkaholicsFreakonomics: The Hidden Side Of EverythingREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
38:53 5/11/23
Season 2: Ep.1 - Why ugly ads perform better with Callum Devine from CB Social
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and  Managing Director of CB Social,  a paid social media management agency tailored for e-commerce.They discuss the key social channels for driving agency revenue and growth, the most valuable way to use chat GPT for SEO, the best-performing aesthetic for ads, the value of user-generated content,  and the importance of finding your niche and providing exceptional customer service.Episode links:Callum Devine:LinkedInCallum McKeefery:LinkedInTwitterShow notes:CB SocialIN CTRLMaboVisualsoftChatGPTCarrie Rose Podcasts:The Lewis Morgan PodcastDiary of a CEOREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
39:20 4/25/23
Ep. 24: (Season One Finale) - Email v TikTok: which channel is most effective? With Phill Manson, Joe Marston and Liam Dean
In the final episode of our first season here on the In Reviews We Trust Podcast,  Callum McKeefery show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean, co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that converts.They discuss...The opportunities and hesitancies of larger retailers on TikTokThe value of being able to access your customers data/ emailThe fact you can’t get reviews/ feedback from TikTok customersClever hacks to create effective TikTok adsTikTok Shopping's success in the UKAgency management across both disciplines and planning for that all important exitEpisode links:Phill Manson: LinkedInJoe Marston:LinkedInTwitterLiam Dean:LinkedInCallum McKeefery:LinkedInTwitterShow notes:PAASEFor You Advertising Klaviyo TikTokOodieSoar With UsMotionBloomreachSalesforce Marketing CloudDot Digital AttentiveShopify PrivyBooks: Red Notice: A True Story of Corruption, Murder and One Man’s Fight for Justice: Bill Brower Purple Cow: Seth GodinBuilt to Sell: Creating a Business That Can Thrive Without You: John WarrillowStandout or Die: How to Make Your Digital Marketing Agency More Visible, Desirable and Valuable: Gareth Healey Podcasts:Midnight Podcast: Matt Kelly
43:41 2/16/23
Ep. 23 - 2023 eCommerce: Trends, Tools and Tips with CRO expert Rich Himsworth
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rich Himsworth, Founder & CEO of Salesfire, an intelligent conversion rate optimisation solution.They discuss their fundraising journeys, the unpredictable route of product development, AI-powered search, SaaS tools that enable merchants to manage their own services, taking control from agencies, and the new affiliate wave. Episode links:Rich Himsworth:LinkedInCallum McKeefery:LinkedInTwitterShow notes:SalesfireBigCommerceTriple WhaleChatGPTHubspot FlywheelSalesfire Trends (TrendDesk)KlaviyoCrossNetSimilarWebMerciaBooks:Steve Jobs: The Exclusive BiographyREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
36:29 1/31/23
Ep. 22 - How to turn your customers into affiliates with Noah Tucker
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Noah Tucker, Founder & CEO of Social Snowball, an affiliate marketing solution.They talk about their journey as bootstrapped entrepreneurs, they also discussed the place of gorilla marketing in B2B comms and the art of turning your customers into affiliates.  Episode links:Noah Tucker:Twitter LinkedIn Callum McKeefery:LinkedInTwitter Show notes:Social SnowballRefersionCJ (Commission Junction)KlaviyoStartups For The Rest of UsMy First Million PodcastIndie Hackers PodcastDrip ESPTriple Whale REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to: www.reviews.io Find us on LinkedIn
31:26 1/18/23
Ep. 21 - Review Mining: How to Extract Rich Insights that Drive Growth with Lorenzo Carreri
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Lorenzo Carreri, an expert in CRO, User Research and ExperimentationThey discuss the often unexplored value of review mining your own reviews as well as those of your competitors to find what people really like and don't like, and how best this information can be used across the business to refine products and services, refine messaging and drive innovation.Episode links:Lorenzo CarreriTwitterLinkedInCallum McKeefery:LinkedInTwitterShow notes:Simplescraper.ioYappy.comKatelyn BourgoinNotion.soahrefsRoam ResearchRedditBooks:EDISON: Edmond Morris REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
32:51 1/5/23
Ep. 20 - Simple ways to drastically improve your product page conversion: Rishi Rawat
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rishi Rawat, 'The Shopify product page guy'.They discuss the potential role of AI in creating product descriptions, and the value of using data/ feedback gathered from reviews to create effective descriptions. Rishi describes his simple three-step approach to copywriting for product pages.Episode links:Rishi Rawat:LinkedInTwitterFrictionless CommerceCallum McKeefery:LinkedInTwitterShow notes:Google OptimizeOptimizelyVWOZingerman'sFullPictureGrammarlyBooks:Titan: The Life of John D. Rockefeller, Sr.1897 Sears, Roebuck & Co. Catalogue: A Window to Turn-of-the-Century AmericaREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
38:14 12/14/22
Ep. 19 - The most effective way to manage your eCommerce store with Keith Matthews
(PLEASE NOTE: This episode was recorded on 27th July 2022)In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Keith Matthews, Founder of Milk Bottle Labs - Ireland's Shopify Experts.They discuss the most effective way to set up your eCommerce store, the importance of photography and repurposing content, the value of Klaviyo and costs of migration, the challenges all eCommerce store owners have whether large or small, the value of developing the right app ecosystem to support your business saving valuable amounts of time and resource, the importance of just getting started and not worrying about the volume of SKUs.Episode links:Keith Matthews:LinkedInTwitterCallum McKeefery:LinkedInTwitterShow notes:Milk Bottle LabsShopifyKlaviyoFostr1rockwell (Paul Healion)Pointer Creative (Chris Pointer)Jasper.aiRewind (Mike Potter)Ethercycle (Kurt Elster)Shopify Podcast REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
30:31 11/29/22
Special Ep. 18 - REVIEWS.io x Klaviyo x Penny Black
This week's episode is a special edition of the In Reviews We Trust podcast, in which show host Callum McKeefery, CEO of REVIEWS.io is joined by guests from Klaviyo the email marketing platform for eCommerce,  and Penny Black the personalised Ecommerce packaging specialists.Douglas Franklin, Founder and CEO of Penny Black, and Jordan Bouchier-Lee Strategic Partnerships Manager (Technology Platforms) at Klaviyo, join Callum McKeefery, CEO of REVIEWS.io to discuss the importance of building and leveraging long-term trust through customer experience. They also discuss the concept of packaging as a marketing channel and using it to extend customer experience to create moments of delight, whilst simultaneously gaining insights through data. They explore this concept further into all ways of adding value to the customer experience beyond interaction with the product and sales process. They discuss the possibility of shaping and tailoring customer experience based on understanding who the customer really is, and the importance of knowing who your true advocates are and where to find them in order to leverage and amplify their power of voice. Links: LinkedIn:Callum McKeefery Douglas FranklinJordan Bourchier-Lee Show notes:REVIEWS.ioKlaviyoPenny BlackWarby Packer AmazonBooks:Why we sleepThe MartianREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on: LinkedIn
44:29 11/10/22
Ep. 17: How to build an email strategy that goes beyond revenue to increase profit margin, with Adam Kitchen
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Adam Kitchen, Co-Founder of Magnet Monster.They discuss how managing the client base effectively, and providing quality service rather than a focus on constant growth can lead to longer retention. They also chat about the importance of participating in Black Friday, but not at the expense of eroding your future profitability. What it takes to build an email strategy that goes beyond revenue, that supports the whole business to increase profit margins.Episode links:Adam Kitchen:LinkedInTwitterCallum McKeefery:LinkedInTwitterShow notes:AttentiveKlaviyoShopifyMagnet MonstereCommerce On FireREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
30:58 10/27/22
Ep. 16: Understanding The True Value of Data with Jon Ivanco
In this episode, Callum McKeefery show host and  CEO of REVIEWS.io talks to Jon Ivanco, Co-founder of Formtoro. They discuss the importance of gaining insights as to where the gaps exist in your customer journey and business,Understanding the psychology and the philosophy behind what questions to ask, how to ask them, how to derive with that data. The importance of understanding what you are collecting, why you are collecting it, and then leveraging that data to make better decisions - knowing how useful clean data is. Understanding customer intent, and where to place attribution They debate the privacy policies of big players in tech and the rise of collaboration platforms, and the importance of a brands ability to be relatable, not perfect.Episode links:Jon Ivanco:LinkedInTwitterCallum McKeefery:LinkedInTwitterShow notes:ListrakZapierKlaviyoShopifyOctaneDripBrave & Sugar CoatIndie HackersREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
51:49 10/13/22
Ep. 15: How to achieve sustained growth with SMS: Lisa Popovici
In this episode, Callum McKeefery show host and  CEO of REVIEWS.io talks to Lisa Popovici, Co-founder and CMO at CartloopThey discuss the importance of treating the SMS channel in the right way in order to delight the customer, achieve sustained growth, customer retention,  and increase satisfaction. They talk about the unique approach to communications required with SMS, and if done correctly, how it can help to reduce support costs, cut backlogs, alleviate buying concerns and help turn support queries into sales. They also discuss fundraising, how to balance product development via innovation v's customer feedback and the importance of having real conversations with real people. Episode links:Lisa Popovici:LinkedIn TwitterCallum McKeefery:LinkedInTwitterShow notes:CartloopKlaviyoShopify POSShopifyAhrefsVillage Global SquareBlack Velvet SydneyREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
29:22 9/27/22
Ep. 14: Managing people, brand and partnerships in a rapidly changing tech landscape
In this episode Callum McKeefery show host and  CEO of REVIEWS.io talks to Nic Dunn CEO and Founder of Charle the Shopify Expert Accredited Agency They discuss the value in the unlikely move from paramedic to eCommerce entrepreneur, the challenges of hiring and retaining staff in the current market and what changes may present themselves in the coming year,  pricing strategies in the event of a recession, how to maintain a unique brand and customer experience when the format of many online stores is becoming so uniform, the importance of strong brand communications and identity for any start-up - not taking the lead of the de-branding trend adopted by many of the larger companies and the importance of trust and strong relationships when it comes to agency and tech stack partnerships. Episode links:Nic Dunn:LinkedInCallum McKeefery:LinkedInTwitterShow notes:https://butternutbox.com/?language=enhttps://www.charle.co.uk/https://drinkolipop.com/https://eatsurreal.co.uk/https://www.patchplants.com/gb/en/https://www.recharge.com/en-gb/gbhttps://deliverr.com/https://www.avico.com/en/https://www.shipstation.com/uk/REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
35:53 9/14/22
Ep. 13: The Best Way to Leverage AI in Digital Marketing: Ann Stanley
In this episode, Callum McKeefery, CEO of REVIEWS.io talks to Ann Stanley, CEO and Founder of Anicca Digital.They discuss sequential and cross-channel marketing strategies, video review remarketing, use of custom audiences and first-party data, and data privacy issues with using Google Tag Manager. They also debate about TikTok ads and using AI to spot fabricated reviews.Episode links:Ann StanleyLinkedInCallum McKeefery:LinkedInTwitterShow notes:Anicca DigitalGoogle Tag ManagerIntroducing Google Analytics 4DALL·E 2copy.aiTypeNet: Deep Learning Keystroke BiometricsREVIEWS.io X Anicca Digital Event:Learn more and get your tickets hereREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
32:38 8/26/22
Ep. 12: The Powerful Impact of Mentorship and Focus: Nathan Lomax
In this episode Callum McKeefery, CEO of REVIEWS.io talks to Nathan Lomax, Director and Co-founder of Quickfire DigitalThey discuss the value of mentorship at all stages of business, personal growth and development,  the importance of specialising and focussing on expertise over generalism, the value of a hospitality background and the challenges of sourcing the right employees to support growth. Episode links:Nathan LomaxLinkedinCallum McKeefery:LinkedInTwitterShow notes:Quickfire DigitalCact.usMindspanPAASE Digital Blend Commerce Shopify We MakeVelstarStrawberry Swanky Podcasts:The High Performance PodcastThe Diary of a CEORe:PlatformWorking hard, hardly working (Grace Beverley)Books:High Performance: Lessons from the Best on Becoming Your BestFanatical prospectingRadical Candor Leading (Alex Ferguson)REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
31:47 8/18/22
Ep. 11: How to recession-proof your financial planning: Tom Lovelace
In this episode Callum Mckeefery, CEO of REVIEWS.io talks to Tom Lovelace the Commercial Lead for Credit at  Juni  - The financial companion for eCommerce. They discuss the importance of financial planning through a recession, raising capital in the current economic climate,  building relationships with multiple financial suppliers to create a diverse source of finance, and using crowdfunding to help build communities. Episode links:Tom LovelaceLinkedInCallum McKeefery:LinkedInTwitterShow notes:JuniHSBCRevolutSeedrsCrowd Cube Syndicate RoomREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
25:41 8/4/22
Ep. 10: How to mitigate the cost of click fraud across all channels of paid acquisition: Neil Andrew
In this episode, host Callum McKeefery - CEO of REVIEWS.io is joined by Neil Andrew, founder and CEO of Lunio (formerly PPC Protect).  They discuss the changes in demands of VC's for capital fundraising, true cost of click fraud across all forms & channels of paid acquisition, how to mitigate these costs, the risks of using audience expansion tools, how best to manage refund requests and tips on the most effective way to manage your paid campaigns. PLEASE NOTE: At the time of recording, Neil's company was called, and was referred to during the interview as PPC Protect. This company has been rebranded to Lunio since then.Episode links:Neil Andrew:LinkedInCallum McKeefery:LinkedInTwitterShow notes:Lunio (formerly PPC Protect)Confused.comBoohooTriple WhaleShopify Nike EuropcarREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
33:02 7/20/22
Ep 9: The benefits of building a business community with Adam Pearce and Peter Gardner
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Adam Pearce and Peter Gardner, the CEO and CVO of Blend Commerce, and founders of the eCom Collab Club. They discuss the value of creating and building communities, brand loyalty,  data acquisition, customer value optimisation and their favourite eCom apps right now. Episode links:Adam Pearcelinkedin.com/in/shopifyexpertadampearce/Peter Gardner linkedin.com/in/peterjamesgardner/Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/https://twitter.com/callummckeeferyShow notes:eCom Collab ClubPenny Black Surreal Midday Squares Brew Dog ShopifyVideo Wise BlueprintWar PaintBooks:Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field - Mike MichalowiczGet Different: Marketing That Can't Be Ignored! - Mike MichalowiczREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.iolinkedin.com/company/reviews-co-uk
23:02 7/4/22
Ep 8: Top tips from a Klaviyo Master: Phill Manson
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Phill Manson, the Managing Director and Founder of PAASE Digital - the first EMEA Klaviyo Master Elite partner. They discuss the best approach to email marketing, SMS, retention, data usage, customer life time value, the centralisation of activity to better control brand communications and  the changes in the market over the next 18 months.Episode links:Phill Masonlinkedin.com/in/phillmanson/Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/https://twitter.com/callummckeeferyShow notes:Tik TokBlueprintAttentiveMailchimpMagentoGorgiasShopifyDot Digital Octane AIZen Desk VideoWiseOmnisend Campaign MonitorCurl SmithREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.iolinkedin.com/company/reviews-co-uk/
41:47 6/24/22
Ep 7: The Future of SEO with Lukasz Zelezny
In this episode REVIEWS.io CEO  Callum McKeefery is in conversation with Lukasz Zelezny, SEO expert and owner of consultancy SEO.London.They discuss the place of AI produced content in SEO, Google Analytics 4, Shopify Cookie sharing,  the effectiveness of Tik Tok and and the best way to find hidden keyword gems in Google Console.Episode links:Lukasz Zeleznyuk.linkedin.com/in/seomanagerlondontwitter.com/LukaszZeleznyCallum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/https://twitter.com/callummckeeferyShow notes:seo.londonGoogle Web Stories: (https://creators.google/en-us/content-creation-products/own-your-content/web-stories/)sistrix.comsemrush.comlovo.aishopify.comreviews.ioungagged.combrightonseo.comREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.iolinkedin.com/company/reviews-co-uk/
26:31 6/9/22
Ep 6: How to drastically increase email conversion rates: Chase Dimond
In this episode Callum is in discussion with Chase Dimond, founder of Structured. Chase talks about his top tips for developing multi million email marketing campaigns that convert. Mentioning the brands who are on top of the game with their custom campaigns and starting a new revolutionary SaaS company that aims to be the Canva of Email design.Episode links:Chase Diamond: linkedin.com/in/chasedimond/twitter.com/ecomchasedimondCallum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/https://twitter.com/callummckeeferyShow notes:www.structured.agency/www.emailup.com/reviews.iolinkedin.comREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.iolinkedin.com/company/reviews-co-uk/
32:33 5/26/22
Ep: 5 The Power of Automated Competitor Price Tracking: Burc Tanir
In this episode Callum McKeefery, podcast host and CEO of REVIEWS.io talks to Burc Tanir  CEO and Co-Founder of Prisync ( aka 'The E-Commerce Pricing Guy'). In this episode they discuss how Burc built his company and went on to develop the strongest automated competitor price monitoring platform in the industry. They discuss the importance  collecting data from pricing automation, of Shopify reviews, competitive pricing strategies, the best way to managing partner referrals, and the future of eCommerce.Episode links:Burc Tanirlinkedin.com/in/burc-tanir-57482b45/twitter.com/burctanirCallum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/https://twitter.com/callummckeeferyShow notes:prisync.comamazon.co.ukshopify.comreviews.iolinkedin.comREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.iolinkedin.com/company/reviews-co-uk/
29:55 5/9/22
Ep 4: How to conquer America with your brand: Dhruvin Patel
In this episode of  'In Reviews We Trust' the REVIEWS.io podcast, host and CEO, Callum McKeefery is in conversation with Dhruvin Patel, Optometrist and founder of Ocushield, discussing the super fast growth of this DTC and wholesale brand. They talk about Ocushield's journey from UK start-up to expansion into the US and beyond.Episode links:Dhruvin Patellinkedin.com/in/dhruvinp/twitter.com/dhruvin_mCallum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/https://twitter.com/callummckeeferyShow notes:ocushield.comspecsavers.co.ukzipify.comshopify.co.ukklaviyo.comomnisend.comoptimize.google.comfacebook.combestbuy.comamazon.coREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.iolinkedin.com/company/reviews-co-uk/
21:48 4/27/22