Show cover of Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences

Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences

Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers. Breinify keeps you up-to-date with the latest insights in digital consumer experiences in Beyond Conventional Marketing: A Marketing Leader’s Guide to Digital Consumer Experiences.

Tracks

How a Customer-Centric Mindset Unlocks the Full Potential of Your Marketing Strategy w/ Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive
A customer-centric mindset helps you to better understand your customer, build more targeted messaging, and tailor experiences to their needs. Of course, there's more to it. Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins us to share why a customer-centric mindset is essential for your marketing strategy.
26:52 3/21/23
Why Balancing Online and Offline Channels Creates Great Customer Experiences w/ Stephan Lukac, Marketing Director at Indochino
Online shopping has never been easier than it is today. You can order almost everything you could want online, and it will be delivered to you in a matter of days. However, in-person customer experience still plays a big role in the fashion industry. So we wanted to find out how some of the best fashion brands balance and leverage both in-person and digital experiences. To do that, we invited Stephan Lukac, Marketing Director at Indochino, on to the podcast.
36:17 2/21/23
The Five Pillars of Digital Transformation w/ Johnny Russo, Chief Digital Officer at Lamour and MLG Brands
In this episode of Beyond Conventional Marketing, Anushka Lokesh is joined by Johnny Russo, Chief Digital Officer at Lamour and MLG Brands. They discuss the five pillars of digital transformation, the new age of leadership, and the importance of prioritizing your goals.
33:01 1/26/23
Best of Beyond Conventional Marketing: 2022's Greatest Hits
With its ups and downs, 2022 brought us plenty of exciting digital marketing innovations that help marketing professionals take their game beyond conventional. As this year comes to an end, we’re running through the highlights of our most popular episodes of this year to understand how marketing leaders create meaningful and relevant digital experiences for consumers.
29:47 1/11/23
How Direct Customer Feedback Levels Up Your Product and Customer Experience w/ David Cost, Vice President of Ecommerce and Marketing at Rainbow Apparel Co
In this 15th episode of Beyond Conventional Marketing, Anushka and David discuss why the best marketers thrive when they have to wear multiple hats, dealing with the attribution challenge, and personalizing customer experience through post-purchase surveys.
30:19 12/8/22
Digital Marketing: The Great Equalizer for Small Brands w/ Luis Velasco, SVP of Marketing at Jollibee
In this 14th episode of Beyond Conventional Marketing, Anushka and Luis discuss how digital marketing allows you to overcome traditional marketing challenges, adapting to consumer preferences, and digital marketing personalization and data analysis.
35:24 11/10/22
Experiential Marketing in the Digital Era w/ Angelic Vendette, CMO at Alo Yoga
In this 13th episode of Beyond Conventional Marketing, Anushka and Angelic discuss why combining experiential and digital marketing become so powerful. Experiential marketing and the importance of a strong community.
22:57 10/25/22
How To Drive Innovation for Consumer Marketing w/ Ivonne Kinser, VP Marketing & Innovation at Avocados from Mexico
In this 12th episode of Beyond Conventional Marketing, Anushka and Ivonne discuss how can you drive marketing innovation, approach to marketing innovation, why should you leverage your strengths, and the impact of technology on marketing.
24:10 10/14/22
How To Evolve With Your Consumer with Kate James, Coca-Cola's Senior Manager, Digital Commerce Marketing
In this 11th episode of Beyond Conventional Marketing, Anushka and Kate discuss how today’s consumers shop, why you should adapt your marketing to present trends, the evolution of digital marketing, and the three questions every marketer should answer.
26:34 9/27/22
Delivering Data-Driven Personalization with Logan Bennett, Personalization Experience Lead at Carhartt
In this 10th episode of Beyond Conventional Marketing, Anushka and Logan discuss how the customer journey impact marketing strategies. The importance of the consumer journey, customer journey challenges, and being data-driven vs data flexible.
29:29 8/30/22
Making Personalization Meaningful For Your Customers with Anna Kloss, VP, Pricing, Promotion, Product, and Personalization at Vista.
In this 9th episode of Beyond Conventional Marketing, Anushka and Anna discuss advice on implementing personalization and best practices, what makes personalization complex, and what Customer Relationship Magic is at Vista.
25:40 7/26/22
How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo
In this 8th episode of Beyond Conventional Marketing, Anushka and Lucas discuss data’s role in the e-commerce space, Zippo’s best practices for aggregating and visualizing data, and Integrating a data-driven approach with the core values of a heritage brand.
31:37 6/15/22
Kacy Fabie, Head of Digital Marketing and eCommerce at Colour Republic LLC, Talks How To Build A Blooming Business Through E-Commerce
In this 7th episode of Beyond Conventional Marketing, Anushka and Kacy discuss the importance of logistics and customer experience in the fresh flower industry, building an e-commerce platform from scratch, and the philosophy of e-commerce brands to learn as you go.
33:41 5/31/22
Monster Energy VP of Digital Marketing & Gaming, Kyle Maurer, with a Quick Guide to Human-Based Marketing
In this 6th episode of Beyond Conventional Marketing, Anushka and Kyle discuss understanding and connecting with the consumer, generationally, layers of audience and the attention spectrum, the role of social media and peripheral touchpoints, and 3 questions you should be asking about attention.
31:56 4/26/22
David Oksman, VP of Marketing & E-Commerce, Samsonite, Discusses Digital Marketing in a Pandemic: Reinventing How the World Looks
In this 5th episode of Beyond Conventional Marketing, Anushka and David discuss why the future of digital marketing is a blend of Web 2.0 and Web 3.0, category transformation and marketing campaigns in the travel industry, What traits make marketing teams successful, and Ownership of digital assets vs. physical assets.
25:57 3/11/22
Andres Felipe Zuluaga, Scouting Manager and Adjacent Markets at Claro Colombia, On Integrating Innovation Throughout Your Whole Organization
In this 4th episode of Beyond Conventional Marketing, Anushka and Andre discuss motivating team members to adopt a mindset of innovation, digital personalization in marketing, measurables and content trends for 2022, and Claro’s newest initiatives.
34:24 12/22/21
Testing & Experimenting in Your Digital Marketing Strategy
In this 3rd episode of Beyond Conventional Marketing, Anushka and John discuss the success of their influencer program, three years in, the need to move super fast in digital marketing, IBD’s newest digital initiative, Moneyworks, and why John will test anything, even crazy things.
23:03 11/2/21
How to Keep Current w/ Innovative Technology
In this 2nd episode of Beyond Conventional Marketing, Anushka and Orchid discuss how to use the Gartner Hype Cycle to identify innovation opportunities, evaluating whether new technology is important for your business or just interesting, resources and best practices for staying current with technology and innovation, and understanding the role of technology as a problem-solving tool and how to scale innovations.
26:04 10/5/21
Pivoting the Marketing Strategy of a 50-Year-Old Fire-Fuels Company
In this inaugural episode of Beyond Conventional Marketing, we discuss the importance of building data-driven brands, the data journey, finding the right partners, and overcoming internal resistance, Daniel’s approach to manage change alongside management, and the need to meet the customer anywhere they are.
23:16 9/8/21
Welcome to Beyond Conventional Marketing, a Podcast from Breinify
In this trailer episode, podcast producer Jay Alford interviews host Diane Keng, CEO and Cofounder at Breinify, about what to expect on the show.
07:16 8/19/21