Home Business Podcast

Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding: We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa's journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring. Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment. Subjects discussed in podcast include: • Melissa Core-Caballo’s exciting entrepreneur journey • Critical turning points to attaining the success she achieved • What were some of the tougher challenges Melissa faced? • What’s it like working with clientele in the entertainment industry? • Melissa’s work-life balance mindset • Why is branding so important? • Dead Horse Branding’s signature “DH7 branding formula” • What are key things a start-up company should look at to launch their brand? • Ways that a more established company can improve their brand • What is one thing a podcast listener should do tomorrow morning to start building a better brand? Episode Spotlight: City America (CityAmerica.com)   Interview Guest [caption id="attachment_172542" align="alignleft" width="643"] Melissa Core-Caballo, Owner of Dead Horse Branding[/caption]                                                         Your Host       More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast

8/2/24 • 53:04

  Interview with Author and Entrepreneur James Harold Webb:     Redneck Resilience – The phrase drives home the importance of building resilience in these uncertain times, in whatever business you operate. Podcast guest James Harold Webb is the author of the book “Redneck Resilience.” He talks about the critical issue of your business’s resilience to better navigate uncertain times. In addition to being the author of “Redneck Resilience: A Country Boy’s Journey To Prosperity.” James Harold Webb (www.JamesHaroldWebb.com) has a great entrepreneur success story across many different businesses, including health care outpatient services, extensive franchising businesses, and in the fitness industry.   Subject discussed in podcast include: • The inspiration for writing “Redneck Resilience” • Challenges to business owners in uncertain times • Contingency plans and strategies to navigate uncertain times • Diversifying your business to protect you when times are difficult • An entrepreneur’s mindset that helps navigate uncertainty and build resilience • Money and financial strategies to help reduce business uncertainty • Building more business resilience with sales and marketing activities • What is one thing a podcast listener should do tomorrow morning to build more resilience and better navigate these uncertain times? Episode Sponsor: Lil’ Orbits Interview Guest [caption id="attachment_172287" align="alignleft" width="500"] Author and Entrepreneur James Harold Webb[/caption]     Your Host                     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast

7/25/24 • 27:43

Interview with Author, AI Expert and Serial Entrepreneur Colin C. Campbell: Artificial Intelligence – AI – is transforming everything in our world, and that means the world of Home Business too. An upside to this upheaval is that AI is opening up huge opportunities for home-based entrepreneurs who recognize the challenge. Simply put, Colin C. Campbell believes AI will create a new generation of millionaires. Colin C. Campbell (www.ColinCCampbell.com) describes himself as a serial entrepreneur and is author of the award-winning book “Start. Scale. Exit. Repeat. Serial Entrepreneurs’ Secrets Revealed!“ He also leads the Startup Club, where he shares his experiences with almost one million members. Subjects discussed in podcast include: • Introduction to AI and Startups • How has the advent of ChatGPT 3.5 impacted startups over the past year and half? • Business Planning: Benefits of using AI to help create your business plan. • Lead Generation: How can AI help generate effective sales communications for startups? • How can AI improve customer service for startups? • Using AI in Legal documents and Contracts • How can AI assist you in writing blogs and professional communications? • How can AI be used as a coach for setting goals and developing performance measurements? • The future of AI in business startups • Why is it crucial for startups to embrace AI to stay competitive? • Basic technical skills needed for using AI Episode Sponsor: Little Jimmy’s Italian Ice *

6/12/24 • 41:39

Interview with Author and Behavioral Management Specialist James I. Bond Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He’s the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com) Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher’s Weekly finalist for Best Business Book of the Year. Subjects discussed in podcast include: • What exactly is “Brain Glue?” • The 14 natural triggers to activate emotion centers in your audience’s brain, where decisions are made • Examples of how to apply brain glue principles to influence your prospects • How can you create powerful slogans as part of the glue? • Can you improve business success by simply changing the names of your products or sales pitches? • How to achieve long-term sales and business benefit applying Brain Glue principles • Critical points to consider in succeeding with the principles of Brain Glue Episode Sponsor: Lil' Bubba * LilBubba.com Interview Guest [caption id="attachment_171095" align="aligncenter" width="696"] James I. Bond is the author of "Brain Freeze: How Selling becomes much easier by Making Your Ideas Sticky."[/caption] Your Host

5/29/24 • 37:28

Interview with Author, Money Expert and Podcaster Laura Adams Over 80% of small businesses have just one employee — the owner. Does this sound like your business? That’s why it’s more important than ever for solopreneurs to protect their finances. Laura Adams is the best-selling author of Money-Smart Solopreneur – A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers. Visit LauraDAdams.com or Finder.com Laura has been featured on most all major news outlets, including ABC, Bloomberg, CBS, FOX, the Wall Street Journal, Washington Post, and many more, and she hosts the top-rated “Money Girl” Podcast. Subjects discussed with Laura Adams in podcast include: • Why do so many solopreneurs neglect the long-term well-being of their personal finances? • Retirement accounts in building a secure financial future • The financial challenge with insurance, be it health or life • Key ways to create a “self-employed benefits package” • What are first steps to shoring-up your personal finances with a benefits plan? • How to keep your benefits plan easy to administer • Financial considerations for early-stage versus late-stage start-ups • Tips on how to maintain a personal benefits plan over the long term Episode Sponsor: Safety Technology * selfdefensemarket.com Interview Guest Laura Adams, Best-Selling author of “Money-Smart Soloprenuer” and host of the “Money Girl” podcast.   Your Host

5/16/24 • 28:31

We love entrepreneur success stories on the Home Business Podcast. And what’s there not to love in a business journey that began with a $25 thousand dollar loan from a loan shark? Meet Julie Roy (TheJulieRoy.com), best-selling author of The Multi-Million Dollar Mompreneur - Achieve Business Mastery, Uncommon Freedom and Legacy Wealth. Julie Roy is an author, mom, wife, business owner, business mentor, speaker, podcaster and coach. Julie Roy shares takeaways from her journey to financial freedom and a fulfilling life. While offering insights and concrete action items to help anyone striving to propel their business too. Subjects discussed in podcast include: • What inspired Julie Roy to write The Multi-Million Dollar Mompreneur? • The importance of beginning with the end in mind • Setting ambitious yet achievable goals • Maximizing your ROL— “Return on Life.” • How being a mother is integral to Julie’s sense of identity as a successful businesswoman • What’s fundamentally wrong with striving to balance work and family? • Harmonizing the demands of running a business and raising kids • Advice for aspiring entrepreneurs wary of giving up the steady income of a salaried job • Tips on cultivating connections • What is one thing a podcast listener should do tomorrow morning to be a better entrepreneur? Episode Sponsor: Lil' Orbits Interview Guest [caption id="attachment_170500" align="aligncenter" width="750"] Julie Roy, best-selling author of The Multi-Million Dollar Mompreneur.[/caption] Your Host More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

4/27/24 • 22:01

Interview with Leading Advertising CEO Jeff Swartz Are you ready to learn how Geofencing and other Digital marketing tactics can grow your business? Then let’s say hello to Jeff Swartz, CEO of Ethic Advertising Agency (www.ethic-ads.com). Jeff Swartz is also an advertising entrepreneur, ad tech creator, and Founder of Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. They’re ranked among the 50 best agencies in the U.S [caption id="attachment_167824" align="alignright" width="400"] Jeff Swartz is CEO of Ethic Advertising Agency and an expert on Digital Advertising[/caption] Subjects discussed in podcast include: • What exactly is Geofence advertising? • How can small businesses take advantage of GeoFence technology? • Good first steps to get started with geofence advertising • Qujam - the first do-it-yourself Geofence Advertising platform for small businesses. • What’s the latest on the of foundation of digital marketing - display banner ads? • Should you do Digital Audio Advertising? • Advice on Native Advertising • Using Search Engine Marketing (SEM) to rank higher in search results • Social media marketing on Facebook, Linked-In and Twitter • What are good ways to get started with video and video pre-roll • What is one thing a podcast listener should do tomorrow morning, to improve his or her digital marketing? Episode Sponsor: City America * https://CityAmerica.com Interview Guest [caption id="attachment_167826" align="alignleft" width="1000"] Jeff Swartz, CEO of Ethic Advertising Agency[/caption]                 Your Host     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

12/20/23 • 23:35

Interview with Ann Lightfoot and Kate Pawlowski [caption id="attachment_160570" align="alignright" width="300"] Ann Lightfoot and Kate Pawlowski are the Dynamic Duo behind Done ^ Done Home[/caption] Do you want to learn more about the social media success secrets and BIZ-building story of this mother-daughter dynamic duo? Done & Done Home is a professional organizing and decluttering business owned by mother-daughter team Ann Lightfoot and Kate Pawlowski. Whether getting ready to put your home on the market, managing an estate, preparing to move, or just in need of a thorough clear out – Ann and Kate’s multi-million dollar Done & Done Home (www.DoneAndDoneHome.com) handles it all. Subjects discussed in podcast: • How their business was born when a friend needed help with a move • What started as a mother/daughter duo organizing closets and hauling trash has turned into a multi-million dollar business • Company business operation that currently employs 18 women • Their first online course successfully marketed through Facebook Ads • How they make Instagram work for sales and bringing in new clients • Capturing emails for a strong and responsive newsletter list • How they use Reels to grow their business • Any good family drama that drifts into their business? • What does the future hold for the business moguls behind Done & Done Home? • One thing a podcast listener should do tomorrow morning to improve his or her own business Episode Sponsor: Little Jimmy’s Italian Ice * https://ItalianIce.net Interview Guest                         Your Host

7/14/23 • 14:16

The online competition for attention and engagement has never been more intense. And the rapid rise of Artificial Intelligence - AI - is exponentially increasing the challenge. To stand out from the crowd and compete, home business owners must get their business - and its brand - AI-ready. Nothing is going to shock up our home business world more than Artificial Intelligence. And who better than Karen Tiber Leland to help get us ready for AI? Karen is founder of Sterling Marketing Group (www.SterlingMarketingGroup.com) and best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen has been interviewed by the Today Show, CNN, Fox News and Oprah. She has presented at TEDx and many well-known colleges. Subjects discussed in podcast include: • What should any home-based business owner understand about AI? • A first AI step is to teach Google who you are • Seven straightforward steps to prepare a business brand for AI • Taking a fresh look at your target audience • Creating an abundance of online, high-quality content; and making that process easier • Success tips to monitoring your online reputation • How to “flip the focus” of your social media • More success tips to prepare your brand for AI • What is one thing a listener can do tomorrow morning to get ready for Artificial Intelligence? Episode Sponsor: Lil' Bubba * https://Lilbubba.com Interview Guest [caption id="attachment_159070" align="alignleft" width="500"] Karen Tiber Leland, founder of Sterling Marketing Group[/caption]                         Your Host                     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

6/7/23 • 19:18

On the Home Business podcast, we love entrepreneur success stories. James Rosseau hits that target. James Rosseau is a hip-hop media owner, CEO and author of the new book Success on Your Own Terms: 6 Promises to Fire Up Your Passion, Ignite Your Career and Create an Amazing Life. (www.jamesrosseausr.com) James shares an inspiring blend of personal setbacks and triumphs, smart strategies, and lessons learned on his way from a North Philadelphia neighborhood to a Fortune 100 boardroom. Subjects discussed in podcast include: • Being a Christian hip-hop media owner • Perspectives gained from being on a Fortune 100 boardroom • Inspiration behind authoring his book “Success on Your Own Terms” • Embracing your passion • Performing with progress versus perfection • Fulfilling the promise to “Parlay Your Platform” • Promoting with a purpose • Putting your success plans into action • One thing a listener can do to achieve success on his or her own terms Episode Sponsor: Safety Technology * https://SafetyTechnology.org Interview Guest [caption id="attachment_158732" align="alignleft" width="500"] Hip-hop media owner, CEO and author James Rosseau is a hip-hop media owner, CEO and author[/caption]                   Your Host                 More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

5/26/23 • 15:25

Efficiency Bitch! There, I said it. But before you think I’m bad-mouthing my guest, Melissa Leon, know that she is the author of Efficiency Bitch - How Ambitious Women Can Have It All Without Doing It All. She uses the letters B.I.T.C.H. as an acronym to define the five areas she focuses on to live the life she designed: Bank, InBox, Time, Connection, and Harmony. Melissa has even trademarked the phrase! Melissa Leon is a 20-year corporate finance professional, a mother of three, an author, a small business owner, and a lover of as she says “having her cake and eating it too.” Melissa is the owner of Two Sense Consulting (www.TwoSenseConsulting.com) as its CFO. Melissa Leon has learned to be an expert on balancing life between work and family. Subjects Discussed in Podcast Include: • The heart of BITCH - "having your cake and eat it too?" • Tips for women to better manage money and personal finances • How can a female entrepreneur better manage her time and what Melissa calls their “inbox of life”? • The importance of building a “strong village” • The challenge for women who are working business around and raising kids • Advice to anyone – men or women - on balancing multiple roles in life? • what is ONE thing a listener can do tomorrow morning to start being their own “Efficiency Bitch?” Episode Sponsor: Ad Benches * https://AdBenches.com Interview Guest [caption id="attachment_158409" align="alignleft" width="500"] Melissa Leon is a 20-year corporate finance professional, a mother of three, an author, and a small business owner,[/caption]                       Your Host                     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

5/17/23 • 17:19

Have you had a “Wonder Hell” moment? That time when you have achieved success, which gives you an increased hunger for something bigger? Which leads to a great deal of uncertainty, self-doubt, anxiety and stress. According to best-selling author, international speaker and renowned life coach Laura Gassner Otting (www.lauragassnerotting.com), success is wonderful, but it's also “Hell.” So she has a new book Wonderhell, Why Success Doesn't Feel Like It Should . . . and What to Do About It. Laura dares audiences to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She wants to help you to lead, manage and mentor others to achieve increased business success. Laura’s TEDx on Wonderhell was chosen as an Editor’s Pick, and is quickly approaching 1M views;, and was featured on the TODAY Show, Good Morning America, Oprah Daily, Harvard Business Review, and others. Subjects discussed in Podcast Include: • “Impostor syndrome” - How do we overcome it? • Make your own luck through manifestation and hard work • How can we quiet our perfectionist tendencies and allow ourselves to fail? • Managing our uncertainties and our “what ifs” • Can we better learn from others and accept being a “beginner”? • Creating a community of those who bring out our best – and cutting off those who don’t! • What is one thing you can do tomorrow morning to overcome “Imposter Syndrome”? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Kaeser & Blair * https://Kaeser-Blair.com   Interview Guest [caption id="attachment_156750" align="alignleft" width="500"] Laura Gassner Otting, author of the book Wonderhell,[/caption]                         Your Host                     More Links Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

4/13/23 • 23:02

Are you using Instagram to maximum marketing effect in your Home-Based Business? Let’s let Corey Walker, author of Instagram for Business for Dummies, show us the way. Instagram is a dominant social media platform, particularly for businesses. Instagram also seems to be challenging the longtime dominance of Facebook. A few questions to ask: what are effective ways to use Instagram, why should we invest in Instagram, and what is a good posting frequency? Richard “Capt’n’” Henderson interviews Corey Walker, owner of The Marketing Specialist (www.TheMarketingSpecialist.com). She gives practical advice on how to better your reach with Instagram. Subjects discussed in podcast include: • What are the most effective ways to use Instagram right now? • Why should a business invest in Instagram? • Success factors for creating a good Instagram post • How can businesses find the time to post lots of Instagram content? • What exactly are “Reels” and how can these help you in your business? • One thing a podcast listener can do tomorrow morning to get better at marketing with Instagram Episode Sponsor Lil' Orbits * http://LilOrbits.com Interview Guest [caption id="attachment_156464" align="alignleft" width="1184"] Corey Walker, owner of The Marketing Specialist[/caption]     Your Host                     Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

4/4/23 • 24:11

After 12 years of modeling on the QVC channel, what is a model to do? Tara Lassiter decided to trade fashion modeling for funnels. Tara found that by launching an online business with the help of funnels, this helped her escape what she calls her “golden handcuffs.”  Today Tara Lassiter helps entrepreneurs achieve time freedom by packaging their talents into digital products, building life-first businesses, & growing impactful personal brands. Richard “Capt’n’” Henderson interviews Tara (www.TaraLassiter.com) on how you too can “up your digital marketing game” with funnels.  Subjects discussed in podcast include: •    How Tara made the leap from QVC model to digital marketer •    How did acting & modeling make Tara a better marketer? •    Where should entrepreneurs look to get started in online marketing? •    The basics behind using funnels for lead generation   •    How can a budding entrepreneur create a simple lead funnel? •    Building “sustainable traffic strategies” that are linked to funnels •    Capturing email addresses and nurturing these leads into customers •    How the phrase “passive income” can be disingenuous •    What is one thing you can do tomorrow morning to get started with funnels and lead generation? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: City America * https://CityAmerica.com Interview Guest [caption id="attachment_155877" align="alignleft" width="500"] Tara Lassiter[/caption]   Your Host          

3/17/23 • 17:43

On the home business podcast, we love business start-up stories. Our listeners love to hear profiles of other entrepreneurs. Over the years we have covered many different types of entrepreneurs: Mom Preneurs, Dad-preneurs, crypto-preneurs, zoom-preneurs. But a Gin-Preneur? We didn’t know that the drink known as Gin was still even around! But Adam Von Gootkin, Co-Founder & Chief Executive Officer of Highclere Castle Spirits, proves otherwise. Adam as carved out an impressive market niche in spirits and, in particular, the booming gin industry. Richard “Capt’n’” Henderson interviews Adam to talk about how you can breathe new start-up success into an old and stale traditional market (www.HighclereCastleGin.com) Subjects discussed in podcast include: • Adam Von Gootkin’s start-up and entrepreneur’s journey • The great grandfather who ran a Prohibition-era speakeasy on the Connecticut River! • Opportunities in the gin and spirits market that Adam targeted as an extension of existing products • Building “cachet” and “panache” in a company’s image to create an attractive brand • What types of marketing produced the high levels of growth that Adam achieved? • Expanding his product’s reach • Hurdles overcome in building an innovative business • Adam’s book: Living Proof: Onyx Moonshine’s Journey to Revive the American Spirit • What does the future hold for Adam’s burgeoning gin and cigar and global portfolio of distinctly authentic brands? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor Little Jimmy’s Italian Ice * https://ItalianIce.net Interview Guest [caption id="attachment_150752" align="alignleft" width="500"] Adam Von Gootkin, CEO of Highclere Castle Spirits[/caption]   Your Host     Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

12/1/22 • 15:38

After selling their successful supply-chain software-development business, these tech experts didn’t know what to do with their lives. But Sara Gifford and Victor Allis shared a common passion to make democracy work better. So they co-founded ActiVote, a first-of- its-kind non-partisan app, to simplify elections and empower U.S. citizens to vote. With America now sailing into the mid-term election cycle, what better subject to talk about than this App and an entrepreneur who helped develop it. Richard “Capt’n’” Henderson interviews Vote-Preneur Victor Allis, to discuss his journey developing a successful App (www.activote.net).     Subjects discussed in podcast include: • How the two entrepreneurs got together prior to co-founding ActiVote • What motivated Victor to use his tech talents to improve democracy? • How does ActiVote turn non-voters into voters? • Were investors required to create the app? • The biggest technology challenges faced in getting a workable, downloadable App • Does the App have to be monetized to keep it viable? • A “home-based hybrid model” for employees working from home • Victor’s “5 minute rule” - What’s that all about? • Plans for expanding app use before election day Episode Sponsor Lil' Bubba * https://lilbubba.com Interview Guest   Your Host   Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

10/3/22 • 25:23

As business owners, we all know how important it is to set up our home offices for success. Our workspace plays a pivotal role for how efficient and productive we are each day. There are easy things you can do right now to de-clutter your workspace and to increase home office productivity. To help us get our offices’ better organized, Richard “Capt’n” Henderson interviews Christina Giaquinto. She is a Professional Organizer and Brand Ambassador for Modular Closets (DIY customizable closet units that organize any space in your home). www.christinagiaquinto.com / https://www.modularclosets.com/blogs/christinas-corner Subjects discussed in podcast include: • Christina Giaquinto’s journey to becoming a de-cluttering guru and a brand ambassador • How she began working with Modular Closets • What made Modular Closets stand out for Christina • Why is having an organized and clean home office so important? • Christina’s top tips for de-cluttering a home office • Top organizing mistakes people make when setting up their offices • Ways to use space outside the office to keep the workspace de-cluttered and better organized • What are other ways entrepreneurs can declutter and organize their office – and their lives? • What is one thing an entrepreneur can do tomorrow morning to get started in de-cluttering? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Safety Technology * https://SafetyTechnology.org

8/24/22 • 31:18

Interview with Amazon Sales Guru Lesley Hensell Whether you love Amazon or hate it, Amazon is an 800-pound Gorilla in the small business/home business arena. Just about every home-based entrepreneur will be involved in Amazon selling, one way or another. It could be a small Amazon side hustle, a related product for your core business, or a core business itself as an Amazon Seller. For example, at Home Business Magazine, we have to sell our Start-up Guide exclusively through Amazon. As with any business segment, there are critical success factors to being successful as an Amazon Seller. Richard “Capt’n” Henderson interviews Lesley Hensell, co-founder of Riverbend Consulting (www.RiverbendConsulting.com). She will help our listeners to be better sellers on Amazon. Lesley is a seasoned veteran in helping others to grow their businesses through Amazon. Subjects discussed podcast include: • Lesley Hensell’s experiences with Amazon and operating a consulting business • A brief breakdown on how to set yourself up as a seller on Amazon • How can you set up an online brand that stands out from the crowd? • Ways to be part of the Amazon marketplace without actually being an Amazon seller • Growing competition - Is it still a good opportunity to be an Amazon seller? • Common mistakes Amazon sellers make and the consequences for those mistakes • What are some of the first things a seller should do if their Amazon account gets suspended? • “Top Tips” on what an Amazon seller can do to be more successful in Amazon • What is one thing you should do tomorrow morning to get better plugged in with Amazon? Episode Sponsor Hotels Etc. * https://hotelsetc.com/go Interview Guest Amazon Sales Guru and Co-Founder of Riverbend Consulting Lesley Hensell[/caption]     Your Host   Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

5/27/22 • 31:33

Frustration! We've all felt it at some time; particularly running a home-based business. Sometimes it feels like HARD is a habit. But it doesn't have to be. Let's face it: work and business are challenging. Have you ever wondered if you are on the right path? And what can you do to break out of old habits, and start seeing things in a new way? A way that makes things easier. Richard “Capt’n” Henderson interviews Chris Westfall (www.WestfallOnline.com), who wants to help YOU Discover your own easier pathways to greater freedom and TO clarity around your business identity. Christ Westfall Is the author of a new book, EASIER, 60 Ways to Make Your Work Life Work for You. He’s here to talk about the book and a new way to approaching leadership, such as in your business. Subjects discussed podcast include: • Chris Westfall’s background as an author, business coach, speaker and consultant • Why he wrote a book called "Easier" • Can life really be easier...and, if so, how? • How did Chris go about creating the story of the Client and the Coach? • What if people are in a difficult work environment, or facing changes in their business, or disappointments...what are some ideas to make things easier? • How do you pivot from “How do I get through this?” to “What can I get from this?” • How to access innovation and empathy to find true personal freedom • Are resilience and adaptability are available to anyone, anytime; regardless of their circumstances? • What is one thing you can do tomorrow morning to take action on Chris’s “Easier” principles? Episode Sponsor City America * https://CityAmerica.com Interview Guest Coach, Author, Speaker and Consultant Chris Westfall[/caption]   Your Host Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

5/13/22 • 31:55

Interview with “Talk Business” Radio Host Erin Joy After almost three decades of advising women business leaders, Erin Joy has learned what opportunities and challenges women in business encounter. She knows what they are thinking and the best failproof practices for business success. With a knowledge base this wide, it’d be a shame not to sit down with the brightest female minds in business and share it with the world. That’s how the “Erin Joy Talks Business brand” was born; which she distributes through a radio show, an App, and YouTube. Richard “Capt’n” Henderson talks to Erin Joy (www.ErinJoy.com) about her brand and valuable business advise you can use in starting up and succeeding in a business – “Business Talk” that will help you, today! Subjects discussed podcast include: • The spark that lit the fire for the “Erin Joy Talks Business” Brand • Developing a broad reach through multiple media distribution channels • Breaking ceilings and breaking rules, revenue goals, and expectations • “Beginning stage” start-up challenges women may have to overcome when launching a business • “Business psychology” to being successful in a start-up • “Professional well-being” - Keeping yourself in tip-top shape • What is one thing a woman should do tomorrow morning to further their business success? Episode Sponsor Kaeser & Blair * https://Kaeser-Blair.com Interview Guest “Talk Business” Radio Host Erin Joy   Your Host   Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

5/6/22 • 27:18

Interview with “The Inner Matrix” author Joey Klein Success in a home business cannot just be achieved by building and delivering a better mouse trap. Entrepreneurs are under constant pressure and stress, and that can get in the way of achieving your business goals. Having a mastery of one’s emotions under this pressure can mean the difference between a home business owner’s epic success or miserable failure. Richard “Captain” Henderson and Shelby Cara Henderson interview Joey Klein (www.TheInnerMatrix.com), author of The Inner Matrix, Leveraging the Art & Science of Personal Mastery to Create Real Life Results. Joey Klein is one of the world’s leading experts in how you can better master your emotions for increased success. Subjects discussed in podcast include: • How Joey Klein got into the world of helping people in personal mastery and development • Your Inner matrix we all possess • Mastering your Inner Matrix system starts with being aware of emotions • Levering your thoughts after gaining awareness of your emotions • Driving actions that produce the results you want. • How mastering your emotions is central to the process of driving the right actions • Joey’s thriving worldwide business model using Inner Matrix System principles • Becoming an author packaging his system into a book The Inner Matrix Episode Sponsor Ad Benches * https://adbenches.com Interview Guest Joey Kleinauthor of The Inner Matrix, Leveraging the Art & Science of Personal Mastery to Create Real Life Results.[/caption]   Your Host   Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

4/29/22 • 34:17

Interview with Productivity Consultant Megan Sumrell Most women are finding it hard to squeeze everything into one day and feeling more overwhelmed than ever. Running a home-based business part-time can greatly increase that pressure. Are you ready to ditch that feeling of being overwhelmed, and find work Life harmony? Today’s guest, Megan Sumrell, believes that the majority of time management and productivity strategies on the market are failing women.   Richard “Captain” Henderson interviews Megan Sumrell (MeganSumrell.com), a well-known and highly sought-after productivity consultant. She can help our listeners – men or women– to better manage our tasks, planning and schedules. Subjects discussed in podcast include: • After 20+ years in the corporate IT world Megan punched out to become an entrepreneur • Gravitating into the high-demand world of time management and productivity. • Task Management - How do we get control over our to-do lists? • Using integrated planning to improve productivity • Another time killer are schedules – How to prevent being overwhelmed by them. • Systems and processes for better time management • Megan’s “Ditch the Overwhelm Cheat-sheet” • One thing every woman should do first thing tomorrow morning to start getting control over their tasks and schedules Episode Sponsor Little Jimmy’s Italian Ice * ItalianIce.net Interview Guest   Your Host                 Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide

4/22/22 • 23:28

The biggest reason why small businesses fail is lack of revenue. Looked at another way, the best you can ensure your small business success is to maximize your revenue. What better way to do that than to diversify your business and your income streams? And who better to talk with us about business diversification than Sara Bendrick (https://SaraBendrick.com). Richard “Captain” Henderson and Shelby Cara interview Sara Bendrick; a HGTV “Lawn & Order” star, TV host, author of Big Impact Landscaping, and – of course – a thriving small business owner. She’s a small business expert who can help us get on the right path to diversifying revenue. Subjects discussed in podcast include: • Sara Bendrick’s diverse background of reality TV, author, and thriving business owner. • What are we talking about when we use the term “Diversifying Revenue”? • Why is diversifying recurring revenue so important for any small business owner? • Ways for small businesses to leverage services they already offer, for additional revenue • Advice for a new business owner to expand revenue sources • How can entrepreneurs begin to expand services to create new income streams? • Success factors in selecting and succeeding in a business that diversifies your core established business Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil' Bubba - https://LilBubba.com Interview Guests: Author, TV Star and small business owner Sara Bendrick         Your Host:        

2/27/22 • 23:57

It’s that dreaded season of the year. It’s tax time. So what does that mean for you, as a small business owner? It’s time to get ready. The most important tax thing you can do right now is plan out what you need to do! Getting ready for tax time isn’t a big thing, it’s a lot of little things, little things that relate from one to the next. Richard “Captain” Henderson and Shelby Cara interview Barbara Weltman (https://bigideasforsmallbusiness.com), to help us get ready for tax time. Barbara Weltman is a well-known business expert and author of The Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-guide). Subjects discussed in the podcast include: • Barbara Weltman intro and her book the Home-Based Business Start-Up Guide. • What key tax deadlines should we know about? • Tax strategies: Anything one can still do to reduce 2021 taxes? • Is taking a home office deduction an audit red flag? • Should I do my own return or use an accountant tax pro? • Any advice on getting “your books” ready for tax time? • Are there any common deductions that home business owners often miss? • Tips for filing after your taxes are finally ready for the IRS Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor:  il’ Orbits * http://LilOrbits.com Interview Guests: Barbara Weltman, business expert and author of The Home Business Start-Up Guide.[/caption]               Your Host:        

2/14/22 • 27:24

Interview with Greg Berry Founder/CEO of Municibid Did you know that most municipalities and government agencies auction off big ticket surplus items that are no longer needed or in service? Business owners can benefit from buying vehicles, heavy equipment and other big items they need through government auctions. Government auctions can also open up a lucrative side business buying and selling auction items.  Richard “Capt’n” Henderson interviews Greg Berry, the CEO and founder of Municibid, the go-to online marketplace for government auctions. Learn about the fascinating world of government auctions. Subjects discussed in the podcast include:  • Greg Berry’s journey into his online auction business Municibid • The basic fundamentals of a government auction • How can business owners benefit from government auctions?   • Benefits of buying vehicles and equipment from government auctions versus from dealerships and online seller platforms like Craigslist? • How government auctions can be a business opportunity within themselves, buying and selling big ticket items.  • What are some of the most interesting or craziest items that have been sold on Municibid? • Success tips for acquiring items through auction • Where does Greg hope to see Municibid in five years? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Safety Technology * https://SafetyTechnology.org

2/1/22 • 26:27

Interview with Author and Sales Training Guru Tom Stanfill. The number of customers who would rather talk to a bot or do a Google search than talk to a seller has more than doubled in the past three years. That explains why – even with all the advances in sales enablement tools – the number of sellers “hitting their quotas” continues to decline. Traditional approaches to selling are backfiring on the growing population of “unreceptive” deciion makers. Richard “Capt’n” Henderson interviews Tom Stanfill, who has a surprisingly simple solution: Shift the focus from crafting the perfect message to creating receptivity. Tom Stanfill is CEO of ASLAN Training and author of unReceptive: A Better Way to Sell, Lead & Influence (UnreceptiveBook.com). He’s shifting the entire art of selling to lasting relationships; that could help set you up for long-term sales success. Subjects discussed in podcast include: What made Tom Stanhill want to tackle writing his book unReceptive: A Better Way to Sell, Lead & Influence The approach to “unreceptive” selling starts with addressing selling barriers Motivating the customer to take action, in what may often be a virtual sales connection “Servant Selling” – What are ways to serve the customer for better long-term results? Converting the unreceptive requires you to “validate the view” of your customer Post-Sale: How do you keep selling barriers from creeping back in with a client? Maintaining long-term leadership and influence with your client through the selling process Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor:  Episode Sponsor: Hotels, Etc. * https://HotelsEtc.com/Go Interview Guests: Tom Stanfill, CEO of ASLAN Training, and author of unReceptive: A Better Way to Sell, Lead & Influence[/caption]                         Your Host:        

1/20/22 • 31:13

Are you feeling a little “down” today or need more motivation? Maybe it’s time to look no further than your own home office. Yes, your home workspace could be the source of flagging motivation. Simple and inexpensive upgrades and changes to your home office could make all the difference. When it comes to the home office, we too often consider its layout, furnishings or location for ways to improve it. Jeanelle Ditto working with a client at her interior design office.[/caption] Richard “Capt’n” Henderson and Shelby Cara interview Jeanelle Ditto, who recommends instead that you should start with easy-to-do “Spruce Ups” to greatly improve your daily home office experience. Jeanelle is owner of Blush Interior Designs (blushinteriordesigns.com). Subjects discussed in podcast include: Surrounding yourself with positive energy When making changes to interior surroundings - “First Impressions Matter” Home office updates that are inexpensive Simple and cheaper office furnishings and cabinetry ideas that can “spruce things up” Easy office reconfigurations with such things as computer cords and power strips Combining two functions into one - simple interior designs that make the transition seamless and inviting How can different fragrances - perhaps seasonal fragrances - spruce up your workspace? Warmer vice brighter - Making improvements in lighting. Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor:  C&C Ltd * https://MyBigBucks.com Interview Guests: Jeanelle Ditto, owner of Blush Interior Designs[/caption]   Your Host:  

1/13/22 • 22:18

Interview with Business & Life Coach Bill Goodwin We’ve all heard the term – no pain, no gain. Every small business owner struggles through difficult times and situations. It’s part of the process of succeeding as an entrepreneur. The truth about pain is that No one likes difficult times - but we can choose to embrace the lessons we learn from pain. Done successfully, conquering your painful situations can even help your business achieve greater success. Who better to help us triumph from pain than Bill Goodwin, owner and operator of Priority Living of Minnesota? Richard and Shelby interview Bill Goodwin, who helps business owners and others achieve higher levels of performance and greater satisfaction in their personal lives. Subjects discussed in podcast include: Bill Goodwin’s successful consulting business with Priority Living Stressors and how these can be catalysts for growth How does one have a positive life stance? As business owners, how do we embrace the value of pain? How can we then make good changes after pain? Personal responsibility - how does one be a victor, and not a victim? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Kaeser & Blair * https:Kaeser-Blair.com  Interview Guests: [caption id="attachment_130468" align="alignleft" width="500"] Bill Goodwin owns and operates Priority Living of Minnesota[/caption]   Your Host:        

12/28/21 • 20:16

Interview with Digital Transformer and CEO Ray Blakney Nowadays, the world we live in is ever-more online. People are constantly scrolling down their social media feeds on their smartphones, buying products at ecommerce websites, launching fully virtual businesses… what does this all mean? Well, one thing this trend points to is the need for businesses to prioritize digital transformation. Just ask Ray Blakney, CEO and co-founder of the Live Lingua online language school (www.LiveLingua.com). Digital transformations don’t “just happen.” You need to take key steps to successfully make a digital paradigm shift. Richard “Capt’n” Henderson and Shelby Cara interview Ray Blakney, to learn more about his true digital transformation success story. Learn from his digital lessons. Subjects discussed in podcast include: • Ray Blakney’s business “Live Lingua” • Competitive advantages: What sets Live Lingua apart from other online language learning platforms? • How did his business stem from digital transformation? • Tips for business owners who want to digitally transform their companies • What common mistakes should be avoided when going through a digital transformation? • How can entrepreneurs better manage a fully remote enterprise? • Things a small business owner should do each day to make sure their digital operations stay intact and working well • How can learning a new language benefit a business owner? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Little Jimmy’s Italian Ice * https://ItalianIce.net Interview Guests:         Your Host:        

12/1/21 • 26:43

Pushed upward by increased bandwidth, smarter smart phones, new ideas about work, and even workplace shakeups from Covid, we are in a home-based revolution. Every year brings an increasing number of people working from home and operating home-based businesses. Balanced right, you can create multiple income streams from your home and still have time for what matters most in your life. So, who better to comment on this explosion than Martha Krejci, author of the new book “The Home-Based Revolution”? Martha Krejci (https://WithMartha.com) is a self-described “high-vibin’ mama,” a wife, life coach, business coach and growth strategist, and social media marketing powerhouse who is taking the internet by storm. Richard “Capt’n” Henderson interviews Martha Krejci, who shares her perspectives on how you can build greater home-based business success. Special Tool: http://marthaekrejci.com/tool Subjects discussed in podcast include: • How did Martha Krejci come up with the term “high-vibin’ Mama”? • How did she know that it was time for a change in her career path? • The first steps for someone in search of financial freedom? • How Martha Krejci helps others fulfill their own passions in their home business • Success stories in her book The Home-Based Revolution • What does it mean to grow your mindset? • Embracing the “be you” when it comes to succeeding in your home business Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil’ Orbits * http://LilOrbits.com Interview Guests: [caption id="attachment_128738" align="alignleft" width="500"] Author and Business Coach Martha Krejci     Your Host:

11/10/21 • 27:35