Content with Character

Text Emily! "Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford I've shared before about various stages your clients and community might be in terms of awareness of what you offer (Symptom, Problem, Solution Aware). In this episode, we're going a level deeper and looking at why it doesn't work to use a one-size-fits-all for your unique people AND across your marketing. We're diving into Scott Oldford's 4 Hidden Levels of Consciousness and discussing how to blend marketing that speaks to Reactive, Willful, Intellectual, and Intuitive buyers. In the episode: Introduction to the 4 Hidden Levels of ConsciousnessThe marketing that appeals to Reactive buyersHow to ensure you're speaking to Willful buyers and have offers to move them up the levels How to better connect with the Intellectual and Intuitive buyer types Friendly reminder: some people won't like ANYTHING you do! Some people will love ALL of it! Find your people and be YOU. And more! Resources Mentioned: Pain, Problem, Solution: What are they feeling? Episode Scott Oldford's Article "The 4 Hidden Levels of Consciousness for Marketing Your Online Business"Connect with ME!Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInBook Your Content Strategy Session with Me!

10/1/24 • 32:27

Text Emily! I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website. A little creativity and artistic sprinkle over here, a beaker, and some chemical explosions over there, and voila - you’ve got yourself an entrepreneur. In this episode, we cover specifics on the art and science of websites and show you how it applies throughout your business. You'll have all the info you need to determine whether or not yours is bringing the two together in the way you want! Get out your favorite paintbrush and best beaker and let's dive in to learn:What a win-win-win collaboration in action looks like 5 Elements that work together for a successful business 4 Components of science to bring into your business and website 3 Artistic touches to sprinkle throughout business and website Additional ideas for blending art and science together as an entrepreneur And more! Resources and Links Mentioned: Guest Blog: A Successful Website Blends Art & Science Website Designers Mentioned: Alethea Copelas' Inspired Website Design (Wix)  Robyn White, RDW Design Studio (WordPress) Jenny Belanger, Jenny-B Designs (WordPress) Lindsey Masterson, Cheetah Design Studio (WordPress) Teresa Schlup, Caffeine Creative (WordPress & Squarespace) SEO Resources: Small Business Sweet Spot Podcast with Barb Davids Barb Davids of Compass Digital Strategies Talk Copy to Me Podcast, Erin Ollila Robyn White of RDW Design Studio (SEO Audit) Let's Connect & About Me!Hi! I'm Emily Aborn, a Copywriter, Podcast Host, and Speaker by day and by night... a Jeopardy contestant (from my couch of course), wife, and dog cuddler. I work with small business owners to blend their art and science together for copy and content that's distinctly YOU! I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with YOU! Leave a Voice MessageEmail: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInBook a Strategy Session with ME!1BMAGF9tLoEugk0lNZF0

9/24/24 • 31:17

Text Emily! The phrases "mailing it in" or "phoning it in" have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar. Nowadays a lot of us work virtually or remotely and may not have the need to be physically present, but where it gets sticky is when we get detached, lack care, find ourselves going through the motions, and doing the bare minimum. Checking boxes without enthusiasm or excitement. In this episode: What phoning it in is and isn't Where we might be tempted to show up lacklusterWhy we sometimes mail it inHow to bounce back and reinvigorate your approach And more! Links & Resources Mentioned: ✔️ My Strategy Sessions ✔️ Jenny Belanger's Website Design Made Simple Podcast Reflection Questions: Have I been mailing it in? If so, in what areas? How has it manifested? How do I feel about my current level of engagement with my business? Am I proud of what I’m putting out there? Am I being authentic in how I’m showing up? When was the last time I felt truly connected to my work? What contributed to that feeling? What’s one area of my business that needs more attention and care?Do I feel like I’m achieving my potential? Feeling fulfilled? If not, what’s next or what can I dream possible for what’s next? Connect with Me: Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.Fun facts: I live in NH where the grass really is greener. I can type 86 words a minute. My favorite trio is me, my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.Leave a Voice MessageEmail: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInBook a Strategy Session with ME!AzL6ETuoGPM1br7GAbWe

9/17/24 • 37:29

Text Emily! Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your listeners, frequency and consistency, and more! Inside the episode: Should you start a podcast? Is the podcast market too saturated to fit yours? A few reasons to start your podcast How much time does it take to host a podcast and what kind of consistency should you maintain? Ideas for formatting your show, planning content, guest considerationsAnd more! Resources & Links Mentioned: 🎙️ Alesia Galati's Listeners to Leads Podcast🎙️ Mark Hirschberg's Episode on Listeners to Leads, "Escape the Social Media Hamster Wheel" 🎙️ PodMatch*🎙️ Podcast Guest Collaboration Facebook Community🎙️ Alesia Galati's Strategy Session About YOUR Podcast Host, Emily Aborn: Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.Leave a Voice MessageEmail: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInBook a Strategy Session with ME!*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher-ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do. 

9/10/24 • 29:57

Text Emily! Over the past decade, I've had many opportunities to be a podcast guest and connect with hundreds of hosts across the globe. This year, I've been having a great time exploring and experimenting on PodMatch and elsewhere as I focus even MORE on offering value as a podcast guest. In this episode, I share a few pitching tips, guesting tips, do's, maybe don'ts, and lessons learned from the other side of the microphone. If you want to be a memorable podcast guest and increase your opportunities, this episode is for you! Specific highlights: The value of podcast guesting Who podcast guesting is forWho podcast guesting may not be forWhere to find podcast guesting opportunities PitchingGeneral guesting tips Collaborative remindersHow I can help you be a podcast guest if you want more supportAnd more! Resources and Links Mentioned (fair warning: there are a lot!) 🎙️ PodMatch* 🎙️ Fox Talks Business Podcast🎙️ Podcast Guest Collaboration Facebook Community🎙️ Book a Strategy Session with Me! 🎙️ My Spotify Guesting Playlist (as an example) About Yours Truly: Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking. Leave a Voice MessageEmail: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInBook a Strategy Session with Me!*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do. 

9/3/24 • 38:06

Text Emily! Collaboration is one of the best and most rewarding ways to build and grow your business. It’s an out-of-the-box, not as-often-as-it-should-be talked about element of marketing which I want to give more attention and airtime! In this episode, I share five reminders for confident collaborations and some actions to take right away! I get into: The power of collaboration in your businessThe dark side of collaboration Ideas on what a collaboration can consist of5 Reminders for confident collaborations Action steps to set your collaborations into motion right away!And more! Resources & Links Mentioned: Join PodMatch with me! (please note: this is an affiliate link and I'm sharing PodMatch because I genuinely love it as a collaboration tool!) Quote: “Love does not consist of gazing at each other, but in looking outward together in the same direction.” -Antoine de Saint ExuperyMore episodes on collaboration: She Built This podcast: Keys to Quality Collaborations: GOOD Collaborations with the RIGHT People!She Built This podcast: When Collaborations Go AwryContent with Character podcast: Speaking and Podcast Guesting for Increased Visibility Content with Character podcast: The Four Agreements of Collaboration Content with Character podcast: Get Picky About Your Collaborations in BusinessContent with Character podcast: Client-Contractor Collaboration: The Ultimate Survival Guide Connect with Me! I love hearing from you!Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInBook a Strategy Session with Me!

8/27/24 • 28:27

Text Emily! Do you cringe when you have to ask for help as a business owner? Perhaps it's a concern over putting someone else out, a fear that they won't be able to do it as well as you can, a belief you need to be doing it all yourself, or something else that stands in your way of asking for the help you need. Most of us can only get so far before we need wave our white flag of surrender and get help and support in our businesses for: Administrative tasks Marketing and promotional guidance Creativity and design elements Strategic planning and development Event planning and coordination Legal and compliance needs Tech support and backend systemsAnd more! Not asking for help can cost you time, money, and energy. It can lead to burnout, stunted growth, decreased productivity, lesser quality, and missed opportunities. This episode will give you 5 best practices when asking for help so you can get the very best support for YOU, no matter the solution you're looking for! I share: Why we often struggle to ask for help in the first place Where we might need help and what it can cost us not to ask 5 Best practices for finding the right help FREE and low-cost resources when seeking out for your business And more! Resources & Links Mentioned: My 104 Experiments SubstackJenny Belanger's Blog: Substack vs. Blogging on WordpressContent with Character episode on Perfectionism School of Self-Image by Tonya Leigh podcast episode "The Audacity to Ask" NHSBDCHannah Grimes Center for Entrepreneurship Keene, NH SCORE Let's Connect:Emily Aborn is a Content Copywriter and Podcast Host who helps small business owners by writing website copy, blogs, social media content banks, and more! She loves guiding others to build relationship and community-based businesses by creating deeper connections with the clients they love! WebsiteFacebookInstagramLinkedInLeave a Voicemail 

8/20/24 • 35:17

Text Emily! Maybe you've convinced yourself that perfectionism is a good trait. I can definitely see that side of the coin too, trust me... It means you have high standards, attention to detail, care about quality, have a strong appreciation doing things "right". It might reflect your goal-oriented, task-focused, reliable, forward-thinking, innovative side as you constantly look to make things BETTER. And perfectionism can have some unwanted side effects: Procrastination, stopping you in the first place, causing you to question, doubt, overthink, second-guess, never share, never feel ready, never feel smart enough, good enough. It can strain relationships, take up a lot of energy, and can even lead to burnout.  What would happen if we turn down the noise of perfectionism just 1%? In the episode, we explore exactly that as we get into: Perfectionism defined by Julia Cameron in her book, The Artist's Way (p.119-120 quoted)The upsides and downsides of being perfectionistic Three types of perfectionism that show up in our business How perfectionism can show up in marketing, collaborations, relationships, and beyond!Covert and overt perfectionism 6 Ideas to help you turn it down 1% at a time And more! Journaling Prompt (from Julia Cameron's Book The Artist's Way) What would I do if I didn't have to do it perfectly? What would I say if I didn't have to say it perfectly? Consider: Anything worth doing might be worth doing imperfectly (even badly) at first. Resources Mentioned: Becoming 7% Better Experiment (Emily's Substack Article) Content with Character Episode: How to Stop People-Pleasing in Your MarketingAbout Me:I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedIn

8/13/24 • 30:33

Text Emily! Does writing your bio feel overwhelming to you? Not sure where to start? You're not alone. The bio is a topic I get asked about A LOT with my clients and as one of the "refresh" services I offer. I hear things like: "Oh, my gosh mine is so bad..." "I need to work on my bio..." "My bio is so outdated and irrelevant at this point..." In this episode, we're putting aside the STRESS of writing a bio and making it EASY with 3 essentials to build into your bio, and 3 things you can safely stop worrying about altogether. I get into: The importance and power of a bio that sets you apart Some of the common reasons people struggle to write a bioThe TRUE purpose of a bioSetting realistic expectations for your bio Creating a bio "Doc" to mold and shape your bios 3 Versions of your bio I recommend3 Essentials to a great bio3 Non-essentials to stop stressing about A few bonus tips to get you startedResources and Links Mentioned: 👉🏻 EXTENDED Show Notes Emily's Bio Builder Service (I'll do it for you for $175!) Andréa Jones Mindful Marketing Podcast 2023 Content with Character Episodes: How to Write About YourselfIs it About You? The About Page DebateHow to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)My Bio and Let's Connect: Emily Aborn is a SUPER organized, responsive, and honest content copywriter who works to save small business owners from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most.  She's a podcast host of Content with Character and daily strives to earn the title of the world's best auntie and dog mom.WebsiteFacebookInstagramLinkedInLeave a Voicemail 

8/6/24 • 34:25

Text Emily! Leave A Voicemail!Let's Un-hack that! Bio hacks, life hacks, business hacks... Everyone's always talking about the latest shortcuts and secret sauces! I find many of them to be a little rigid and confining, rather than freeing. A little black-and-white with no room for adaptability and tailoring. Life is less fun when you're walking around trying to "hack" everything in sight. So, I thought today we'd have some fun UNHACKING our content creation and marketing with some things I've implemented over the past couple of years that have greatly improved my content creation, marketing, writing, podcasting, life and business as a whole! You can feel free to color outside the lines, create a unique method, make it up as you go along, and blaze your own protocols in this episode where we get into your Marketing and Content Creation: UnHackedIn this episode: What does nature have to do with content creation and marketing? Using calming tools to improve your business and wellbeing How listening to yourself can help you pull out some of your most powerful wordsGiving your inner critic some time off with free writing / Morning Pages Depriving yourself of reading and consuming Why I started reading trashy romance books for two years straightCleaning your digital and physical space for a clearer mind and calmer content creation And more! Resources and Links: Self-Hypnosis sessions I've tried and enjoyed: Karen Kenney Storytime HypnosisClear Minds HypnotherapyYoga Nidra: Yoga Nidra Caring for the Inner Child with Sarah AbornJayasara Yoga Nidra for Deep RestMeditation: Insight Timer FREE meditation appSam Harris Waking Up App (paid) Free Write: What are Morning Pages? About Me | Let's Connect!  Leave A Voicemail!I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners excited to push boundaries and have FUN infusing personality into their copy. When not working and recording this podcast, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.emily@emilyaborn.comWebsiteFacebookInstagramLinkedIn

7/30/24 • 34:00

Text Emily! What do you do when you run out of steam? When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!? What do you do when you’re just ready to move on, end an era, and let something GO? In this episode, we’re going to discuss exactly that! We often get excited and discuss new ideas, starting things, what’s next, what’s next, but we don’t always talk about the things we leave behind, the things we burn down along the way. So, buckle ye' olde seatbelt, THAT’s where we’re headed in this episode! In this episode: How the cycles of life inspire us to let go What era are you in? How do you know it's time to let something go? What are some ways to reinvigorate the steam? Things to try before you burn it down ROI isn't always financial 3 Rituals for letting go And more! Resources Mentioned: Aviva Romm's On Health Episode with Herbalist, Olivia Amitrano, "Seeing Life Through an Herbalist's Lens" She Built This Episode on Ending an Era (airs 7/24) Questions for You to Consider: Time - have you given it enough time, attention, and energy? Have you been consistent with your efforts with it?  Do you simply need to do it differently and mix it up?  Do you need professional help? A consultant? An additional set of ideas and eyeballs? Who can you bring in to help? Do you have unrealistic expectations and goals? Did you expect something to go a different way but it wasssss, admittedly, a little far-fetched? Was it even YOUR vision to begin with? What did you WANT this thing to do for you when you started it? Is it still doing that? Was it ever? Pausing - How does a break feel? Do you just need a break or a slow down to find energy and creativity and make space for it to breathe? Do you need to change something ELSE in your life to open up time, space, or energy? Are you focusing on the wrong thing as the problem, and ignoring the real problem?Is it aligned with your current direction - your current ERA? Are this and you going in the same direction? Growing together or growing apart? About Me | Let's Connect Leave A Voicemail! I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.Let's Connect!emily@emilyaborn.comWebsiteFacebookInstagramLinkedIn

7/23/24 • 33:33

Text Emily! There are ZILLIONS of lessons I've learned as a business owner over the past decade and countless nuggets of advice I want to pour into those coming behind me and walking alongside me. But advice is a lot like opinions... Everyone has some AND they're not always relevant and applicable for you. While sparing you my advice, I'm sharing three things I wish I knew before I started as we spark up a conversation and reflect on some of the lessons learned along the way. In this episode: Don't forget to tell them who you are! Some of us know before we try, and some of us have to try to know - what to do if you're the latterThere are no shortcuts. I repeat, there are no shortcuts. Failure is a wide, open door, a beginning... not an end. Links and Resources Mentioned: July 2nd Episode "Can Content Creation Be Enjoyable?" TC Burr's YET Podcast and our episode "Content with Character" Thoughts on this episode? Something else on your mind? Let's connect!Leave a Voicemail!emily@emilyaborn.comWebsiteFacebookInstagramLinkedInAbout Me: I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. When not working, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

7/16/24 • 28:52

Text Emily! Leave Me a Voicemail What's the story behind your "I"? Where you came from, how it all began, and why you do what you're doing today? You may not have some reality-bending origin story. Even if you didn't find your life's purpose while narrowly dodging your demise, your origin story is no less exciting and no less relevant! In this episode, we get into how to write and tell your beautiful, multifaceted origin story and apply it to just about anything you're sharing! What's an Origin Story? What are some recognizable examples of Origin Stories? 6 Reasons telling your Origin Story is important 6 Questions to ask yourself when creating your Origin StoryWhere to share your Origin Story 5 Tips to help your Origin Stories shine! What to share if you haven't "arrived" yet? Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES with questions to get you started!People-Pleasing Episode from June 18th Bio Builder Freebie Bio Builder ServiceStrategy Session For the Health of It Podcast by Jenny Bruck of Spinal Corrective Center About Me: I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.Let's Connect!Leave a Voicemail!emily@emilyaborn.comWebsiteFacebookInstagramLinkedIn

7/9/24 • 37:45

Text Emily! Leave a Voicemail!Do you find the process of marketing and creating content to be exhausting and frustrating? You're not alone! In this episode, we answer a listener question as we talk about approaching our marketing and content creation in a way that inspires a little more FUN and enjoyment!  I personally am the weirdo that LIKES creating content. I see marketing as an adventure and love connecting and sharing with others. I'm actually having a great ol' time over here doing so! BUT, it's also my job and I fully realize that it's not why most people started their businesses (or expected to be doing so much of). I also get that it's not all sunshine and rainbows. In this episode, we address the good, the bad, and the unfun of content creation, marketing, and visibility in hopes that you'll be inspired to focus on what brings you joy, and consider letting go of the rest! In this episode: What is CONTENT anyway!? What are examples of different types of content we can choose from for our businesses? What are the awesome parts and gifts of content creation (and marketing)? Do you need to be doing all of it? Any of it? Questions to help you bring back the FUN in your content creation and marketing experience And more! Resources Mentioned: TC Burr's YET Podcast Refresh Yourself: Book a Strategy Session with Me! My Substack: 104 Experiments, turning everyday life into a "try before you buy" experience About Me: I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others. Let's Connect!Leave a Voicemail!emily@emilyaborn.comWebsiteFacebookInstagramLinkedIn

7/2/24 • 30:59

Text Emily! Leave a Voicemail! Summer tends to be a high-energy, out-in-the-world, on-the-go season. We often feel spread thin, running in a million different directions, and racing to and fro. [Insert overly busy cliche of choice here] Summer slowdowns can occur in our businesses due to the natural seasonality of our work or be self-imposed. The goal of this episode is to help you better focus the time you do spend working this Summer going deeper vs. wider and leaning in when most others are leaning out. You'll hear 5 things to focus on in your business during a summer slowdown or vacation season, plus a bonus that might just liven up your personal world too! In this Content with Character episode: What it means to lean in when everyone else is leaning out 5 Things to focus on when everyone’s on vacation Being intentional with your time to show up better when working and playing An invitation to hone in and refine Encouragement to reconnect and nurture existing relationships Thinking outside trends and tactics Infusing your life with micro-experiments And more! Links and Resources MentionedMy Substack: 104 Experiments "Turning everyday life into a try before you buy" Content with Character Episode: Setting Time Boundaries for Your Business and LifeAbout Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInVoicemail 

6/25/24 • 22:42

Text Emily! Send Me a Voicemail!Today's episode starts with a short story about a pair of (expensive) pants I didn't even really want in the first place... People-pleasing has no place in our lives and it can get in the way of sharing authentically and honestly in our businesses too! Like ice cream, people-pleasing comes in different flavors and varieties. The various types of people-pleasing may manifest similarly but with different reasons and motivations behind why you're doing it in the first place.  In this episode, we get into five types of people-pleasing and how to stop bringing it into your marketing, content, and business messaging. 5 Common types of people pleasing How people-pleasing shows up in our content and marketing Tangible ways to share about your business, without the people-pleasing! 5 Tips to help you focus on being YOU, no matter whatAnd more! Quotes and Resources Mentioned:👉🏻 EXTENDED SHOW NOTES Lisa Zawrotny's Positively Living Podcast (my go-to for all things self-care)About Me:I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This Podcast

6/18/24 • 37:57

Text Emily! Leave a Voicemail for Emily Not your average time management and productivity podcast! It's about time we talk about time here on Content with Character. I'm sharing about a recent time experiment I conducted and how it helped me in setting time boundaries that work for my business and my life! You'll walk away with consideration and helpful tips in setting time boundaries that work for YOU - no matter what you’re here to accomplish and enjoy in this lifetime. In this episode: Why we're so obsessed with time Why your time matters Where Does All the Time Go? My time experiment Questions to consider in setting time boundaries that matter to you Distractions aren't all bad! Examples of setting time boundaries 4 Things to review when time seems to slip through the cracks There's no one right way to manage your timeAnd more! Resources Mentioned:👉🏻 EXTENDED SHOW NOTES Positively Living Podcast with Lisa Zawrotny (my go-to time management resource!) Don't Manage Your Time - Befriend It! Brainz Magazine Article by Emily Aborn (2020) Emily' Substack: 104 Experiments Quotes and Questions: “Time is what we want most but what we use worst.” - William Penn “The way we spend our time defines who we are.” - Jonathan Estrin“Juggling everything makes it impossible to enjoy anything." @BeMorewithLessHow do you WANT to spend your time? What do you want time for? Creative projects? Family? Your business? Fixing up your home? Leisure? Travel? Hobbies and interests? Friends? Health and wellness? How much time do you need for the things that matter most to you in life? How much time do you need to spend on your business vs. in your business? Books: Four Thousand Weeks | Time Management for Mere Mortals by Oliver BurkemanDeep Work | Rules for Success in a Distracted World by Cal NewportSlow Productivity | The Lost Art of Accomplishment without Burnout by Cal NewportAbout Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog. Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedIn

6/11/24 • 43:57

Text Emily! Leave a Voicemail! Comparing ourselves to others can be exhausting and discouraging. People may give you advice to just unfollow, unsubscribe, stop the thoughts in their tracks, think "positive", or focus on all the things that make YOU great...But it's not always that easy to turn the beat around! And sometimes glossing over the experience can cause it to keep popping up again and again and again, rather than teach us to work through it and move to a more productive place. In this episode, I get into how we can move through comparison in a way that allows us to acknowledge and feel it, take action if needed, and bless and release. I don’t want you to compare yourself. I certainly don't want you to swim in the pool of comparison, and I'm going to help you find out you what it's good for! A personal story about a recent "compare and despair" momentWhat I learned about comparison and the information it can provide How to overcome and move through comparison with grace, compassion, gratitude, and action 3 Ways to reframe when you compare yourself 7 Ways to turn down the noise of comparison And more! Resource: Life's Enough - Stop Comparing ZenHabits.Net ArticleAbout Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

6/4/24 • 30:26

Text Emily! Send Me a Voicemail! Today, we’re going to talk about the importance and power of customer service and how to make the customer the main character. What does it look like to make THEM the main event in your copy, marketing, and throughout your business?  I'll offer you some tangibles for content creation and the customer journey and how to hug your customers with exceptional customer service each and every step of the way! In the episode: Why does customer service matter? What's the power and potential of having GREAT customer service? What are some examples of bad customer service and how can we do better? Tangibles for content marketing, customer journey, and more to improve your customer service throughout your businessThe 5 C’s of client experience and customer serviceAnd more! Resources Mentioned: Hug Your Customers by Jack Mitchell👉🏻  EXTENDED SHOW NOTES with written examples About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me 

5/28/24 • 37:58

Text Emily! Leave me a Voice MailIn this episode, we get into what CHARACTER means. Why is it the name of this show? What is it even? And do you just naturally have it or do you have to build it? Does it really take "hard work" to get? How do you infuse YOUR content with YOUR character!? This is episode 1 of 2 where I take a look at the role character plays in your business, content, and otherwise. Next week, we're diving into making your client or customer the main character, and this week is all about YOU.In the Episode: What is character? What does it mean? Is hard work the only way to build it? What are the different "character types" and which one are YOU showing up as in your life and business? How do you discover more about your personality and character? And more! Resources, Quotes, and Other Mentionables:👉🏻  EXTENDED SHOW NOTES (for Character Types recap and two activities suggested)  Stat on podcasting:  90% of podcasters don’t make it past 3 episodes, and only 90% of those remaining make it past 20 episodes. "Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are." - John Wooden "Good character is not formed in a week or a month. It is created little by little, day by day. Protracted and patient effort is needed to develop good character." - Heraclitus"Our ability to handle life's challenges is a measure of our strength of character." - Les Brown"You can tell a lot about a fellow's character by his way of eating jellybeans." - Ronald Reagan ("or Oreos" -me)“Character building isn’t something you can do alone. Morality is a social practice.” - David Brooks Alesia Galati's Podcasts: Listeners to Leads and Successful Podcasting Unlocked Lisa Zawrotny's Podcast: Positively Living 👉🏻 EMILY's BRAND MESSAGING GUIDESAbout Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me104 Experiments: My Substack

5/21/24 • 36:01

Text Emily! Repurposing is for you as a content creator. It saves you time and helps you stop spinning your wheels as you take any one single piece of content and turn it into MORE! AND in addition to being hugely beneficial to you (and your sanity), it also helps increase your impact and reach others who may not be able to access your original format of content. Especially when it comes to audio, webinars, workshops, courses, and video content, repurposing can make it more accessible for others while spreading your message further and wider. In this episode, I cover: Celebrating the Content with Character first birthday: Feeling behind, celebrating our wins and milestones, how consistency pays off, and a big thanks to YOU for being on this journey with me! 🎉Why repurposing video content and audio is a unique and important step Ideas to take action on right away to repurpose audio content, video content, workshops, webinars, and even your next conversation/client call! And More! Resources Mentioned: Alesia Galati's Podcast Productivity Power Up: One Episode Endless Content Content with Character Episode on Repurposing Written Content 👉🏻 EXTENDED SHOW NOTES More on Content Repurposing:Repurpose Podcast Content Like Never BeforeRepurposing Blogs for Increased VisibilityRepurposing Content for Social MediaHow to Repurpose Content for Social MediaAbout Me:I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

5/14/24 • 33:54

Text Emily! "Oh, I already posted that." "Ya, ya, ya, I already said that!" "People already know who I am and what I do…" "People know what I offer and how I work, I already said it." "I just said it in last week’s email." "I can't offer that AGAIN, I don’t want to be annoying!" "How many times do I have to repeat myself!?"If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you! We’re going to get into the art of repeating yourself, why it’s important, and show you just how powerful it is when you consider it as COHESION instead.  In this episode: 5 Reasons repetition is effective and important4 Reassurances if you find yourself repeating yourself How to think of repeating yourself as cohesion vs. repetition The power of repetition for YOU the creatorAnd more! You're not annoying if you're repeating yourself and I hope THIS episode encourages you to do it even more! Reminders: 1. People probably didn't see it the first time, they don't follow you in all the places and read all your posts or listen to all your podcasts. 2. There's so much power going deeper vs. wider on any given topic3. Sometimes now isn't the time, but tomorrow is 4. Repetition helps YOU improve your skills, craft, and refine your messaging 5. Repetition helps you hone in on what you really think, feel, and believe  Past Content with Character Episodes Mentioned: Repurposing Written Content Episode About Me, Emily Aborn Hi! I'm your loyal and easily excitable host, Emily Aborn! I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

5/7/24 • 24:08

Text Emily! Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more deeply with others and enjoy your life! I'm giving you the tools to unlock the power and potential of repurposing your written content. I’ll give you tangible ways to reach more people faster by repurposing your emails, blogs, and social posts into MORE. All while doing LESS. In the episode: Why repurpose your written content How repurposing your content can help your message through increased visibility, cohesion, and connection Living a simpler life through the philosophy of repurposing Ideas for repurposing your emails Ideas for repurposing your blogs How to turn social posts into other content And more! Resources mentioned: Alesia Galati's Power Up Productivity Course: Repurposing Podcast Content using AI👉🏻 EXTENDED SHOW NOTES Emily Aborn's Blogs on Repurposing: Repurpose Podcast Content Like Never BeforeRepurposing Blogs for Increased Visibility Repurposing Content for Social Media How to Repurpose Content for Social Media About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

4/30/24 • 38:48

Text Emily! It's time. It's time for me not to ignore this important topic. We need to have the talk... The talk about what it really means to be human and why it's now more important than ever! In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I share cautions and considerations when using AI tools plus some ways to use them ethically in your marketing and content creation. **Disclaimer: These are my current thoughts, feelings, opinions, and precautions and are subject to change as this technology is ever-evolving, and moving at the speed of light.**In the Episode: What is AI and what's the purpose of it? How are business owners using AI as a tool in their work daily? 5 Things to consider before going all in on AIWhy you can't just copy and paste 9 Ways to use generative AI ethically for your marketing and content creation needs And more! Resources Mentioned: Erin Ollila's Talk Copy to Me Podcast Alesia Galati's Podcast Productivity Power Up: Repurposing for Podcasters (10+ pieces of content per episode!) Andréa Jones Mindful Marketing Podcast: The Future of Marketing About Me:I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

4/23/24 • 46:54

Text Emily! The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content! Episode Highlights:  What is curiosity marketing and why it matters The four types of curiosity Tangible ways to bring curiosity into your marketing Three mistakes to avoid when sparking curiosity How to start cultivating your own curiosity moreAnd more! Resources and Links Mentioned: She Built This podcast episode "Why Curiosity is Important for Growth" with Karen Kenney She Built This podcast episode "Using Curiosity to Improve Your Writing" with Mignon Fogarty Life Uninhibited Episode with Kristin Messegee: Sixes and CuriosityCultivate Curiosity PDF Download Science Direct Article "...Four Unique Subgroups of Curious People"About Me:I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

4/16/24 • 38:56

Text Emily! When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. In today’s episode, we’re going to talk about how to choose what to share in your content and marketing when you have limited time and resources, but an abundance of options! In this episode, I cover: Why choosing matters in the first place (for you and those you're sharing with) How to consider where you are now when choosing what to share Asking yourself where your people are when choosing what to share 5 Actionable ideas for narrowing down what to share2 Questions to ask yourself when deciding where to show up Emily's 5 G's of making a decision And more! Links and Resources Mentioned: Kristin Messegee's Life Uninhibited Podcast (an Enneagram Six podcast) Content with Character podcast episode "Choosing a Content Strategy that Works for You" Content with Character podcast episode "What Season of Business Are You In? Snag your 90-minute content strategy sessionAbout Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

4/9/24 • 40:54

Text Emily! Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. No matter which camp you fall into, or if you’re hanging out somewhere in between, this episode is for you! We’re going to keep the storytelling vibes going from last week's episode as we focus on four types of stories to tell in our businesses, why stories matter so much, and how to get started!Stories are everywhere, and unfolding in nearly every moment, we just have to have our ears and eyes attuned to seeing them. In this episode, we get into four stories to share in your content: Why telling your authentic stories mattersThe Purpose/Origin Story: what, why, howBehind-the-Scenes Stories: what, why, howCustomer Stories: what, why, howBrand Evolution Stories: what, why, howAnd more! Resources and Links Mentioned: 👉🏻 EXTENDED SHOW NOTES (blog format) Fluke book by Brian KlaasStories that Stick book by Kindra Hall “Our brains are so attuned to narrative that we will connect the dots into a story even when the dots aren’t connected. This is called narrative bias. When we’re given a snippet of incomplete information, the pattern-processing networks within our skulls fill in the gaps." - Brian Klaas, author of Fluke "The storytelling mind is allergic to uncertainty, randomness, and coincidence, it’s addicted to meaning.” - Jonathan Gottschall, author of The Storytelling Animal “Storytelling is not just a nice addition to your marketing strategy; it is the heart, soul, and the very essence of it.” - Kindra Hall, author of Stories that Stick Christina Granahan's Instagram post example (the hairdresser story) Listeners to Leads Podcast Episode with Alesia Galati and Karen KenneyConnect with Me!Need help unleashing YOUR stories?!? Book a Content Catalyst Strategy Session with Me! I'd love to help you find yours and bring them to life! Who Am I?I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

4/2/24 • 37:57

Text Emily! In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business… Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more! In this episode, we'll use the Situation Need Action Result structure from the "Plan Your Content with Ease" episode and apply it to creating long-form content. Sharing your client and customer success stories helps you: > Build your credibility and social proof > Help ideal clients find you more easily through strategic SEO> Answer questions about your approach, style, problems you solve, who you help, and more! > Helps people feel seen and heard as they identify with the struggle or challenges> Shows how you take time to listen, understand, and individually problem-solve for each unique situationTopics covered in this episode on sharing client and customer success stories: WHY telling your client stories and showing your work is importantHow to tell customer success stories with ease Questions you can ask your clients and customers to tell their success stories Industry examples And more! Relevant Links and References: March 12th Content with Character Episode "Plan Your Content with Ease" 👉🏻 Extended Show Notes (blog format) Pitcher Mountain Painting Instagram Post Example LinkedIn Post Example (Amy Perez's Coaching Client) Interior Designer Client Example #1Interior Designer Client Example #2Connect with Me!Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas.Who Am I?I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

3/26/24 • 26:12

Text Emily! It's happened to me, to friends, to collaborators, and to my clients... And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT! In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid being a copycat, and how to decrease the chances of being copied. We get into: What it feels like to be copiedSix reasons not to copycatFour ideas to help you slow down and avoid copying someone Three ways to decrease your chances of being copiedDon't steal "Somebody's Law" ...and more! Resources and Sources Cited: Karen Kenney's Podcast Episode "Giving Credit Matters" Taylor Lunt's Blog on "Somebody's Law" Content with Character Episode: Plan Your Content with EaseConnect with Me! Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas. Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

3/19/24 • 40:19

Text Emily! Did you know that every Content with Character episode has a similar structure? I move through each episode as follows: Intro music, a little sample at the beginning,  a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro. Easy peasy for me when I'm building out the outline of my episodes, and smooooooth listening for YOU! In this episode, I share: Why you might want to implement content structures in the first placeFour content structures to consider giving a tryThe pros and cons of each of the content structures I shareExamples of these content structures in action And how to apply content structures for yourself! Resources and Complementary Episodes Mentioned: "Avoiding Distractions in Your Content (ideas to keep them engaged)" Episode "Pain, Problem, Solution: What are they feeling?" Episode "Should My Podcast Have Seasons or Be Ongoing" Alesia Galati's Successful Podcasting Unlocked Episode ((an example of compare, contrast, opinion/solution content structure) Pitcher Mountain Painting's Instagram Post ((an example of the situation, need, action, result content structure))👉🏻 EXTENDED SHOW NOTES ((blog format)) Connect with Me! I love hearing from you!Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInShe Built This PodcastBook a Strategy Session with Me

3/12/24 • 34:50