Empowering Healthy Business: The Podcast for Small Business Owners

AI is already part of business life—but most small and midsize companies are not using it intentionally inside their sales process.In this episode of the Empowering Healthy Business Podcast, Cal Wilder talks with Jim Norton, MBA, Certified Sales Leader from Sales Acceleration, about how businesses can apply AI in practical ways to improve productivity, forecasting, lead generation, and coaching.They break down how to start small, measure results, and build confidence before investing in complex systems.In this episode:Practical productivity uses of AI in salesSmarter CRM systems with pattern recognitionAI-driven lead generationCoaching with real call analysisCreating an internal AI policyEvaluating ROI before scalingIf you’re curious about AI but unsure where to begin, this episode gives you a practical roadmap. Here is Jim's contact info if you want personalized support:Email: jnorton@salesxceleration.comLinkedIn:  Jim Norton, MBA, Certified Sales Leader | LinkedIn - https://www.linkedin.com/in/jim-s-norton/Jim's Practice Site: Jim Norton - https://salesxceleration.my.canva.site/jim-nortonAI Integration Services We Offer:  AI for Sales | Sales Xceleration- https://salesxceleration.com/ai-for-sales/Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

2/24/26 • 55:29

Most business owners think tax season is about filing returns.In reality, the biggest tax opportunities happen the other nine months of the year.In this episode of the Empowering Healthy Business Podcast, Cal Wilder talks with Greg Reed about what your CPA should be telling you—especially if you want fewer surprises and better decisions year-round.They discuss the difference between tax prep and tax planning, why not all tax savings are equal, how multi-year strategy works, and when paying more tax can actually support growth.In this episode:Why filing early doesn’t mean you’re planning wellThe difference between deductions, credits, and deferralsWhy income smoothing mattersWhen higher taxable income helps with fundingWhy entity structure and owner pay need regular reviewThe truth about extensions and safe harbor estimatesWhy tax planning must be proactiveIf you’re only meeting your CPA once a year, this episode may change how you think about taxes.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

2/17/26 • 25:15

Tax season doesn’t cause stress because of paperwork; it causes stress because business owners don’t know what’s coming.In this episode of the Empowering Healthy Business Podcast, Cal Wilder talks with Greg Reed, Head of Tax at SmartBooks, about how business owners can prepare for tax season in January to avoid surprises and reduce anxiety.They break down the difference between tax filing, projections, planning, and coaching, and explain what steps actually make tax season smoother.In this episode, you’ll learn:Why uncertainty creates tax anxietyWhat to organize in January to stay aheadHow clean bookkeeping impacts tax prepHow to prepare for 1099s and estimated paymentsWhen itemized deductions may apply againWhy proactive tax support mattersIf tax season feels stressful every year, this episode will help you approach it with more clarity and control.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

1/13/26 • 19:24

Choosing the right retirement plan is one of the most important—and confusing, decisions a business owner makes.In this episode of the Empowering Healthy Business Podcast, Calvin Wilder talks with Charles Reichelt about how small business owners can design retirement plans that work for both the owner and the team.They cover the pros and cons of different plan types, how to manage costs and compliance, and how employee education plays a critical role in plan success.In this episode, you’ll learn:How different retirement plans work for small businessesWhen to use a 401(k), SIMPLE IRA, SEP IRA, or solo 401(k)How to increase owner contributions while staying compliantHow to keep plan fees transparent and competitiveWhen it’s time to benchmark or redesign your planIf you’re starting a retirement plan, or wondering whether your current plan still fits, this episode provides clear guidance to help you make confident decisions.Charles Reichelt - FTG SquaredDirect phone: 301-466-9945Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

12/23/25 • 51:42

Many small and mid-size B2B companies extend payment terms—but struggle to know which customers are truly creditworthy.In this episode of the Empowering Healthy Business Podcast, host Calvin Wilder sits down with Brian Suthoff, CEO of Truverto, to explain how businesses can finally get value from credit bureaus and make better credit decisions without heavy IT or manual uploads.Brian breaks down how new accounting system integrations now allow small businesses to automatically share A/R data, receive validated company profiles, and get usable credit scores—all in real time.💡 In This Episode:Why business credit bureaus matter for small businessesHow to automate trade reporting with QuickBooks or Dynamics 365How to use bureau data to improve cash flow and reduce fraudSetting terms by risk tier (low, medium, high)The 5-step rollout plan to get results in 60 daysIf your business extends credit, this episode will show you how to turn bureau data into a tool for faster payments, safer approvals, and better working capital.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

11/18/25 • 50:13

As 2025 wraps up, smart business owners are already preparing for tax season.In this episode of the Empowering Healthy Business Podcast, Calvin Wilder speaks with Greg Reed, Head of Tax at SmartBooks and Certified Tax Coach, about the latest developments affecting 2025 year-end tax planning.Greg explains how to use new rules and deductions to reduce your tax burden and plan confidently before December 31.💡 In This Episode:100% bonus depreciation vs. Section 179 — which to useSALT cap increase and PTET strategies for high-income ownersWhat’s changing with QBI and 1099 thresholdsHow to reclaim R&D expenses from prior yearsThe 100% write-off window for manufacturing and production facilitiesA practical year-end tax checklist for every business ownerWhether your business had a record year or a down year, this episode helps you identify the levers that actually lower your tax bill.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

11/11/25 • 25:59

Crypto can be exciting — but it’s also one of today’s biggest financial risks.In this episode of the Empowering Healthy Business Podcast, Calvin Wilder talks with Jason Costain, a banking fraud expert with over 25 years of experience, about what business owners need to know to protect their money, data, and trust in the digital world.Jason explains where crypto risk really lives, how scams operate, and what simple steps can help you avoid becoming the next victim. In This Episode:What makes crypto investments high-risk for small businessesHow modern scams exploit human behavior, not just technologyReal tactics banks use to detect and stop fraudPractical steps to protect your business accounts and paymentsHow to prepare for AI-powered scams and deepfakesWhen blockchain technology actually makes senseWhether you’re curious about crypto or just want to keep your finances safe, this episode delivers clear, actionable advice to help you stay ahead of fraud.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

11/4/25 • 63:45

You can be the best plumber, electrician, or home-service provider in town — but if your marketing isn’t connected, your phone won’t keep ringing.In this episode of the Empowering Healthy Business Podcast, host Calvin Wilder talks with Sean Garner, marketing strategist and founder of a full-service agency that helps small and local businesses grow through modern systems.Sean explains why local marketing is different, how to use his Marketing Domination Framework (Build → Fill → Optimize), and which automations can help you turn missed calls into booked jobs.In This Episode:Why mindset matters more than ad spendHow to build, fill, and optimize your marketing funnelWhy Google Local Service Ads outperform traditional campaignsSimple automations to capture every leadHow to build trust and a recognizable local brandWhether you run a home-service business or manage a local professional firm, this episode is your playbook for sustainable, scalable growth.Listen now on all major podcast platforms.Check out free resources from Sean Garner at https://www.seangarner.co/ehbSend a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

10/28/25 • 47:37

Most business owners rely on data—but great leaders know intuition matters just as much.In this episode of the Empowering Healthy Business Podcast, Calvin Wilder sits down with Nick Musica, founder of Optics In, to talk about how intuition helps business owners make smarter, more confident decisions.Nick shares how he shifted from a data-driven marketing career to an intuitive leadership approach—balancing analytics with awareness to unlock clarity, creativity, and growth.What You’ll Learn:Why intuition complements financial data in decision-makingHow to build intuitive awareness through meditation and practiceHow to coach with clarity using presence-based techniquesHow intuition can turn fear into opportunityThe balance between logic, data, and emotion in business decisionsWhether you’re a business owner or a team leader, this episode will help you make decisions that feel right—and work in the long run.Listen now and subscribe for more practical insights on building a healthy, thriving business.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

10/21/25 • 47:53

Most homeowners worry about credit card fraud or identity theft—but few realize their property title can be stolen on paper. Title fraud and squatters are fast-growing threats that can cost property owners thousands of dollars and months of legal battles.In this episode of Empowering Healthy Business, host Calvin Wilder speaks with Kurt Moore, founder of Mo Title Security and a veteran landman with 30 years of experience in public records and contracts. Kurt explains how title fraud works, why squatters are difficult to remove, and—most importantly—what homeowners can do to protect themselves.You’ll learn:What title fraud is and how criminals profit from itWhy elderly homeowners and mortgage-free properties are prime targetsHow a Title Freeze filing works like a “credit freeze” for real estateWhy squatters are so hard (and costly) to evictHow a Notice of Occupancy helps law enforcement and courts act fasterProtecting your home doesn’t have to be complicated—but it does have to be proactive. Listen now and learn how to safeguard your property from two of today’s fastest-growing real estate threats.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

10/14/25 • 29:54

Growing from small business to mid-market changes everything—especially in finance. What used to work in “survival mode” no longer scales.In the latest episode of the Empowering Healthy Business Podcast, Calvin is joined by Priya Chanduraj of FIN Team to talk about how finance becomes a driver of growth, not just a record-keeper.Here’s what you’ll learn:When to hire a controller, a CFO, or fractional supportHow to evaluate if your systems and controls are ready to scaleWhy forecasting and strategy alignment matter more as you growWhat it takes to prepare for M&A and outside capitalSend a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

10/7/25 • 42:49

Most B2B service businesses pour time and money into “lead gen,” only to be swamped with unqualified prospects and wasted effort. In this episode of Empowering Healthy Business, host Calvin Wilder talks with Tom Freedman of Defiant Enterprises about a smarter approach: building growth on referrals, not cold leads.Tom shares his five-step framework for making referral-based selling repeatable and scalable, including how to:Reverse-engineer your numbers and model sustainable growthPosition your offer, audience, and message for impactUse your CRM to track referral partners and conversationsBuild genuine partnerships instead of chasing cold leadsScale confidently by documenting your process and adding producersIf you’re tired of endless prospect lists and want a proven, relationship-driven way to grow, this episode will give you a clear, practical playbook you can start using right away.Listen now and learn how to turn trusted introductions into paying clients.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

9/30/25 • 45:42

Running a business with scattered spreadsheets and one-off emails makes growth harder than it needs to be. In this episode of Empowering Healthy Business, host Calvin Wilder sits down with Jason Kramer of Cultivize to unpack how small businesses can use a CRM to bring order, consistency, and measurable results to sales and marketing.You’ll hear practical ways to:Build a repeatable sales process that doesn’t depend on memoryUse data to prioritize leads and focus on quality over quantityTrack marketing ROI without guessworkStart simple with phased CRM adoption—and avoid common pitfallsWhether you’re still managing leads in Excel or ready to scale with automation, this conversation breaks CRM down into clear, actionable steps you can use right away.Listen now and learn how a CRM can become one of the simplest levers for growth in your business.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

9/23/25 • 39:17

Working from home has become a permanent reality for many entrepreneurs, but too often business owners miss out on valuable tax savings.In this episode of the Empowering Healthy Business Podcast, Calvin Wilder talks with Greg Reid, Head of Tax at SmartBooks, about how to take full advantage of the home office tax deduction.You’ll learn:What qualifies as a home office under IRS rulesWhich expenses you can deduct, from office equipment to utilities and insuranceHow to calculate your deduction using square footageWhen depreciation makes sense—and what to know if you sell your homeWhy quarterly reimbursements and simple documentation keep you audit-readyBonus: how to deduct mileage if your home office is your principal place of businessIf you run a business from home—even part-time—this episode will help you avoid missed opportunities and keep more of your hard-earned money.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

9/16/25 • 27:27

Finance and operations often operate in silos—but when they align, small businesses grow faster, make fewer mistakes, and stay profitable. In this episode of the Empowering Healthy Business Podcast, we break down why this alignment is critical and how to achieve it. You’ll learn:The key differences between finance and operations prioritiesCommon challenges that cause miscommunication and inefficiencyHow to use data and metrics to bridge the gap between teamsEssential metrics to track, like Gross Margin per Billable Hour, LTV:CAC, and Utilization RatePractical tactics for building collaboration and accountabilityWhy aligned teams grow 20–30% faster with fewer costly errorsBy the end, you’ll see how finance and operations can work together seamlessly to maximize profitability and create sustainable growth.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

9/9/25 • 35:55

Filing taxes for your small business doesn’t have to feel overwhelming. In this episode, you’ll learn practical steps to make tax season stress-free and efficient, including:How to gather and organize essential financial documentsWhy your business structure matters for tax filingThe most common small business expenses you can deductWhen and how to pay quarterly estimated taxesChoosing between tax software vs. hiring a professionalHow bookkeeping support can save time and maximize deductionsBy the end, you’ll have a clear roadmap for preparing taxes and avoiding costly mistakes—so you can focus more on growing your business.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

9/2/25 • 19:16

Does building a successful business really mean sacrificing your health, family, and freedom? In this episode, Calvin Wilder sits down with James Brown, founder of the Business Accelerator Institute, to challenge the myth that growth requires endless sacrifice. You’ll discover:Why the “sacrifice myth” leads to burnout and declining revenueHow delegation turns from an expense into a high-ROI investmentThe three areas owners should focus their time on strategy, marketing, and salesKey financial ratios every service business should track (payroll, marketing, occupancy)How shifting your mindset helps you build a business that supports your lifePractical ways to grow without working nights and weekendsJames shares his journey of learning to let go, measure results, and focus on what truly drives growth. The message is clear: your business should work for you—not the other way around.James has made available download resources at https://businessaccelerator.institute/ehb/.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

9/1/25 • 53:32

This episode's topic is near and dear to many business owners. There are probably a lot of misconceptions about it. There's a lot of gray area about it. Just because the business spends money on something doesn't necessarily mean it is tax-deductible on the tax returns. There are documentation, compliance considerations. Greg Reed, CPA joins the show to discuss the tax deductibility of:MealsEntertainmentTravelGreg can be reached at smartbookstax.com or greed@smartbookstax.com.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

7/14/25 • 21:08

With the Trump administration's "Big Beautiful Bill" working its way through Congress, Greg Reed joins us to discuss expected tax changes including:Overview of the "Big Beautiful Bill"SALT Deduction and Tax BenefitsBonus Depreciation and Section 179Tips, Medicaid, and Clean Energy ChangesKey Takeaways and Quarterly RemindersReach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.comSend a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

6/3/25 • 14:20

In this episode, Cal sits down with tax expert Greg Reed to uncover hidden risks that business owners often miss when it comes to payroll tax withholding. As your income shifts, whether from business profits, life changes, or other sources, your W2 withholding may no longer be enough. Without regular adjustments, this can lead to surprise tax bills, penalties, or even overpayments. Greg explains why reviewing your withholding yearly (ideally in January) is essential, especially after major life or income changes. He also dives into strategies like year-end bonus withholding to avoid penalties, though these come with extra payroll taxes. Plus, state tax requirements often differ from federal, adding complexity. Bottom line? Staying proactive with your payroll tax planning can help avoid surprises, keep your cash flow healthy, and protect your business from costly mistakes.Main Takeaways:Withholding errors can lead to surprise tax bills and penalties.Life and business changes (new business income, marriage, etc.) require withholding updates.Year-end bonus withholding can help avoid penalties, but increases payroll taxes.State and federal withholding rules can differ.Reviewing your withholding annually is smart and prevents surprises.Working with your CPA or using IRS tools can make adjustments easierReach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.comSend a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

5/6/25 • 10:31

Think tax season is over? Think again. In this episode, Cal sits down with tax expert Greg to talk about what savvy business owners should be doing after April 15th. From maximizing deductions to planning for upcoming tax law changes, this conversation is packed with insights for those who want to stay ahead—not just compliant.Greg shares real-world strategies to avoid tax-time surprises, reduce penalties, and keep more of your hard-earned cash. Plus, he breaks down estimated taxes, business structure reviews, and how to fund retirement accounts strategically. He even clears up myths around the home office deduction and reveals a powerful state tax workaround that may not be around forever.If you’ve ever felt blindsided by a big tax bill or waited too long to make tax-saving moves, this is your wake-up call.If you’re serious about running a healthy business that’s profitable yet doesn't drown you in taxes, don’t miss this episode.Why tax planning is a year-round sportWhat the IRS won’t tell you about extensions and penaltiesA simple strategy to make home office deductions easy and audit-proofWhen to talk to your CPA (hint: now!)How the “Pass-Through Entity Tax” workaround can save you thousandsReach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.com.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

4/15/25 • 20:28

The US Treasury Department announced a major change to beneficial filing requirements affecting most small business owners in the U.S. In this episode, Greg Reed, head of tax at SmartBooks, shares important updates. He also shares a tax planning success story about how he saved a client $29,000 in tax.We also discuss important informational filings that still must be made by many U.S. businesses that do business internationally that have major penalties if not done.Reach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.com.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

3/3/25 • 09:46

I’m excited to announced that SmartBooks Head of Tax Greg Reed is now officially a Certified Tax Coach. Tax planning and minimization has been a core part of our tax practice. With advanced study with the American Institute of Certified Tax Planners, Greg will be able to do even more to help business owners pay less tax.More specifically, this episode includes:Accountants, CPAs, and other roles to fill in your accounting teamBenefits of working with a Certified Tax Coach The right time to do tax planningTax tactics vs. a comprehensive tax strategyGreg saves a SmartBooks client $200,000 in taxesDocumentation is key to being able to justify tax deductionsReach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.com.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

2/11/25 • 19:16

A challenge all businesses face is setting up the sales function for success. In this episode, Christopher Filipiak explores why it is critical for the Founder to master the sales process regardless of whether the plan is to hire salespeople or for the founder to continue to be the primary salesperson.More specifically, this episode includes:The core of the sales process is creating and having conversationsChallenges of delegating sales when the founder has not mastered itThe sales mindset founders need to embraceAre salespeople born or made?Pitfalls of founders as salespeopleFounder sales mastery is the foundation for hiring salespeopleReach Christopher Filipiak at https://www.linkedin.com/in/christopherfilipiak or https://www.christopherfilipiak.com/Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

1/28/25 • 36:03

Within the past week, the Beneficial Ownership Information (BOI) filing requirement was both reinstated and then suspended again, pending further legal review. Greg Reed provides an update on the current status of the BOI fiing requirement and his filing recommendations.Greg also provides advice on gathering documentation to make your annual income tax filings as efficient as possible and explains that while you can extend the deadline to file your tax returns, you still need to pay tax by the initial deadline to avoid penalties and interest.Reach Greg Reed at smartbookstax.com or greed@smartbookstax.com.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

1/2/25 • 14:55

Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.More specifically, this episode includes:01:48 What is “Lean Marketing”02:19 Narrowing your focus to attract more, better-qualified leads05:56 Clearly defining your Signature Offer 07:00 Selecting One Marketing Channel to be efficient08:25 Utilizing a Gateway Offer to start new customer relationships11:10 Core Content to nurture prospective customers14:29 How Sarah uses AI to create all her content in 4 hours per week23:59 Passive lead magnets and active lead generators25:42 Sarah’s Tiny Marketing Club resources Reach Sarah Noel Block at https://sarahnoelblock.com/clubSend a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

12/17/24 • 26:43

Founders of businesses are unique kinds of people. Some are visionary by nature and struggle to scale businesses despite great personal talent. In this episode Becky Venuti of BV Coaching shares her experience and insight into how these visionary founders can effectively scale their businesses. More specifically, this episode includes:Different kinds of foundersWhat is a Visionary founderChange managementThe Integrator roleAvoiding excess complexityBuilding out your teamSystems and processes The importance of trainingEffective delegationStrategically deciding what to be good and be bad atBecky’s coaching businessReach Becky Venuti at beckyvenuti.com or becky@beckyvenuti.comSend a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

12/10/24 • 36:42

A federal court in Texas issued a preliminary injunction suspending the enforcement of the new beneficial ownership reporting requirement. While this ruling provides relief for small business owners, it is TBD whether the reporting requirement will be rescinded or reinstated. In this brief update episode Greg Reed, head of tax at SmartBooks, shares his thoughts and recommendations around this issue. Reach Greg Reed at smartbookstax.com or greed@smartbookstax.com.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

12/9/24 • 05:48

The incoming administration of President-Elect Donald Trump will bring significant changes to the tax code. Given that he can’t run for re-election for a third term and may thus feel more free to act on his principles than if he had to secure votes for re-election, there is the potential for some very large changes. In this episode Greg Reed, head of tax at SmartBooks, shares his insights into potential changes to the tax code. We also discuss the opportunity for year-end tax planning as we enter December. More specifically, this episode includes:Extension of the Tax Cuts and Jobs Act of 2017Tax Brackets and TariffsOther Taxes and Tax BreaksImpact on 2024 Taxes and Year-End Tax PlanningReach Greg Reed at smartbookstax.com or greed@smartbookstaxcom.Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

12/2/24 • 17:24

A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.More specifically, this episode includes:A DIY Approach Can Work Though is Usually DisjointedThe Stage and Size When Companies Hire Outside Marketing LeadershipDo You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.Different Marketing Roles and OptionsSelecting the Right Fractional Marketing LeaderStaffing Up a Marketing Department and Making Full-Time HiresSetting a Marketing BudgetReach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/Send a textThanks for listening! Host Cal Wilder can be reached at:cal@empoweringhealthybusiness.comhttps://www.linkedin.com/in/calvinwilder/

11/19/24 • 35:00