No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom. Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom. New episodes drop every Monday and Thursday. Subscribe now and start scaling with clarity and confidence. While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Richard Wilson, the founder of the Family Office Club, the world's largest investor club. Drawing from his experience working with over 7,500 centimillionaires (those with $100M+ net worth) and billionaires, Richard breaks down the mindset and structural shifts required to move from a standard business owner to an elite wealth creator. LinkedIn: Richard Wilson WWW: FamilyOfficeClub.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
4/16/26 • 27:18
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread addresses the "epicenter" problem - the common trap where a financial advisor is the sole driver of their firm's sales and operations. He outlines a strategic framework for building a convert phase that allows a business to scale beyond the founder's personal capacity. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
4/13/26 • 32:26
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread takes a nostalgic yet highly practical trip down memory lane. Using the metaphor of the "DeLorean" from Back to the Future, Justin revisits core financial principles he taught years ago on his original show, Financially Simple, to see if they still hold up in the 2026 business landscape. He notes that 80% of financial advisors remain stuck under $1 million in revenue. The reason isn't a lack of information—they are already listening to podcasts and reading books—but a failure to apply the information they have through "hard conversations" with themselves. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
4/6/26 • 35:07
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread delivers a provocative message to Christian business owners: your money problems are rarely financial - they are almost always spiritual. He argues that issues like poor cash flow, thin margins, and a lack of clients are merely symptoms of a "root disease" caused by being out of alignment with God's principles of stewardship. Justin notes that while business owners often focus on tactical fixes (better pricing, more marketing, or hiring), these cannot fix a business if the spiritual foundation is broken. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
4/2/26 • 18:10
In this episode of the DecaMillionaire Decoded podcast, Justin dives into a critical but often avoided topic: fee structures. He argues that many financial advisors are sitting on tens of thousands of dollars in untapped revenue because they are operating with fee models they inherited or were told to use, rather than ones designed for the specific firm they want to build. He explains that fees are not just about how much you get paid; they are a reflection of your firm's "trusses." If your fee structure is weak or misaligned, it cannot handle the "weight of the future" as you attempt to scale toward a $10 million enterprise value. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
3/30/26 • 33:41
In this episode of the DecaMillionaire Decoded podcast, Justin addresses a common frustration for financial advisors: knowing exactly what to do to grow, yet resisting the very actions that lead to a breakthrough. He shares the personal secret that allowed him to scale his own RIA to an eight-figure valuation and exit in just 49 months. For advisors stuck between $1 million and $3 million in revenue, Goodbread identifies the "epicenter" problem. To reach DecaMillionaire status, the practice must be built so that the owner is no longer the primary driver of every process. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
3/23/26 • 23:42
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread addresses a silent killer of both business growth and personal relationships: the Email Trap. He challenges financial advisors and business owners to stop being "glorified administrative assistants" to their own inboxes and start acting like strategic CEOs. Justin points out that if you are spending hours a day sorting through CC'd emails, newsletters, and low-priority queries, you are stealing time from high-level vision, scaling, and your family. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
3/16/26 • 28:49
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread breaks down the exact framework he used to take a startup Registered Investment Advisor (RIA) from inception to an eight-figure valuation in just 49 months. He challenges financial advisors to move past mediocrity and embrace the systems required to achieve DecaMillionaire status -an enterprise value of $10 million or more. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
3/12/26 • 48:57
In this episode of the DecaMillionaire Decoded podcast, Justin delivers a wake-up call to financial advisors and business owners who are still using outdated marketing strategies. 80% of financial advisors struggle to break the $1 million revenue mark - this is usually because the owner is still acting as the primary technician rather than a strategic leader, and they lack the systems to convert prospects at scale without their personal involvement. Justin argues that the digital landscape of 2026 has rendered traditional "personality-based" marketing obsolete, and that scaling to a multi-million dollar revenue level now requires a transition from human-driven guesswork to AI-optimized systems. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
3/9/26 • 29:21
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread discusses a simple yet often overlooked "success secret": the power of radical obedience to God's word in business . He argues that many Christian business owners struggle with scarcity, worry, or stagnation because they treat biblical principles as abstract theories rather than practical commands to be followed without negotiation . Drawing on his decades of studying doctrine and business, Justin emphasizes that there are no shortcuts to prosperity . He asserts that if a business owner is living in a way contrary to scripture—such as failing to keep their word to others—they cannot expect divine blessing on their enterprise . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
3/2/26 • 26:04
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses financial advisors and business owners who feel stuck at a revenue plateau . He delivers a counterintuitive message: the very thirst for knowledge and credentials that helped build their initial success is now the primary obstacle preventing them from reaching DecaMillionaire status . Justin contends that for high-level advisors, pursuing more credentials often serves as a way to delay difficult ownership decisions . Studying feels "safe" and productive, but at higher revenue levels, it becomes a form of procrastination that replaces true leadership . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
2/26/26 • 20:51
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread is joined by Dan Romer, a multifaceted leader who serves as a pastor, business owner, husband, and father of seven. They discuss how a leader's internal character and spiritual alignment are the true drivers of external business success and personal freedom. Dan explains that if a business owner sows shortcuts, dishonesty, or ego, the harvest will eventually reflect those choices. Conversely, sowing discipline and spiritual obedience leads to divine order and financial acceleration. WWW: Goshenites.com LinkedIn: Dan Romer YouTube: Dan Romer Instagram: @dan_romer_ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
2/23/26 • 46:19
In this episode of the DecaMillionaire Decoded podcast, Justin explores the common experience of feeling stuck in business growth . He argues that when entrepreneurs hit a plateau, it is rarely due to a lack of talent or strategy; rather, it typically stems from internal misalignment or personal lessons that have not yet been learned . Justin challenges listeners to ask themselves: "If I were a new CEO stepping into this company today, what is the first thing I would change?" . He asserts that the answer to that question is the very task the owner is likely avoiding . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
2/19/26 • 45:48
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Nick Perry, a real estate entrepreneur who transitioned from a struggling startup to achieving DecaMillionaire status . The conversation centers on the underdog journey of building a massive real estate company from scratch and the unconventional decision to step away as CEO to achieve true personal freedom . LinkedIn: Nick Perry Instagram: @nickperryrei WWW: 7FigureCartel.com WWW: 8FigureCartel.com WWW: WantToSellNow.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
2/16/26 • 38:52
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Stephen Scoggins, an entrepreneur who built a nine-figure empire after overcoming a period of homelessness at age 22 . The conversation centers on the internal shifts required for a business owner to scale from a self-motivated founder to a strategic CEO . While at his lowest point, Stephen experienced a profound spiritual surrender that transformed his mindset . He gained a "second chance" in the construction industry, eventually building the company he successfully sold in 2023 . WWW: StephenScoggins.com LinkedIn: Stephen Scoggins Instagram: @Stephen_Scoggins Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
2/12/26 • 51:25
In this episode Justin challenges the conventional wisdom that business growth is driven solely by marketing tactics or credentials . Instead, he argues that the quality of your clients is a direct reflection of your leadership posture and internal authority . Drawing on biblical wisdom and his experience scaling seven companies, Justin details how advisors and business owners can shift their internal seat to attract the premium clients they desire . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
2/9/26 • 39:04
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread sits down with Dr. Lee Warren, a neurosurgeon, Iraq War veteran, and author, to explore the powerful intersection of neuroscience and faith . The conversation focuses on the idea that the mind is the ultimate driver of success and that business owners can learn to manage their minds to achieve their callings . WWW: https://wleewarrenmd.com/ Book (Pre-Order): https://wleewarrenmd.com/books/the-life-changing-art-of-self-brain-surgery/ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
2/5/26 • 45:06
In this episode, Justin Goodbread explores a foundational "success secret" that often makes business coaches nervous: the intersection of faith and professional achievement. While typical business advice focuses on tactical elements like strategy, systems, and hiring, he argues that for business owners, these are secondary to having a right view of God. Justin emphasizes that when a business owner prioritizes this reverence and delights in God's commandments, they unlock generational blessings that extend beyond personal wealth to their children and legacy. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
2/2/26 • 20:22
Contrary to popular belief, scaling a business is not a numbers game, a matter of luck, or purely about talent and strategy. In this episode of the DecaMillionaire Decoded podcast, Justin explores the fundamental difference between business owners who stay stuck in mediocrity and those who successfully scale to 10X their income and achieve decamillionaire status. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
1/29/26 • 38:58
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explores why many business owners struggle to achieve significant growth despite immense effort. High-level success is not about outworking everyone, but about having the discipline to say "no" to almost everything others say "yes" to - achieve an 8-figure enterprise value and move past 10–20% menial growth by fundamentally changing how you operate day-to-day. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
1/26/26 • 20:15
In this episode of the DecaMillionaire Decoded Podcast, host Justin Goodbread addresses the recurring question from his audience regarding his frequent use of biblical scripture in a business context. He explores the intersection of faith and professional achievement, arguing that the Bible serves as the ultimate "guidebook" for attaining DecaMillionaire status—defined as scaling a service-based business past $10 million in enterprise value. Justin challenges listeners to stop asking why he uses the Bible and instead ask themselves if they are actually applying the scriptural principles they already know to their businesses. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
1/22/26 • 39:41
In this episode Justin Goodbread challenges the common misconception that scaling a business is an overwhelmingly complex ordeal. He argues that reaching $1 million in revenue, and eventually $1 million in take-home pay, is so simple to do if owners are willing to dismantle the bondage of a business that relies solely on their own 20 years of specialized knowledge. To achieve true freedom and scale, he advocates for a radical simplification: picking one ideal client, solving one specific problem, using one particular process, and offering one clear offer. By narrowing their focus, owners can sharpen their marketing and create a path where one plus one plus one leads to the ultimate payoff: freedom. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
1/19/26 • 42:55
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses a common fear among business owners: financial transparency with their team. Justin explores why many entrepreneurs are afraid that sharing top-line revenue will lead to employees demanding more money or time off. He argues that if employees resent a company's success, the root issue is an immature culture, not transparency. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
1/15/26 • 37:11
In this episode of Decamillionaire Decoded, Justin explores the unavoidable reality that "everybody pays" for transformation. He challenges the common desire for breakthroughs by explaining that growth always requires a cost—whether it is an early investment in discipline and coaching or a later payment in regret and stagnation. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
1/12/26 • 22:31
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explores the intersection of faith and business success, challenging the common frustration entrepreneurs feel when their financial results do not match their effort. Justin observes that many hard-working Christian business owners feel stuck despite their dedication to their faith and work. He argues that achieving a higher level of success requires more than just "doing everything you know to do"; it requires a relentless pursuit of a specific calling. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
1/8/26 • 40:06
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread interviews Brett Swarts, an expert in capital gains tax and the founder of Capital Gains Tax Solutions. The discussion focuses on how high-net-worth business owners and investors can protect their wealth from significant capital gains taxes when exiting an asset. They cover the concept of "Building a Capital Gains Tax Exit Plan" to avoid losing 20% to 50% of wealth during a major sale . Brett shares cautionary tales from the 2008 crash, highlighting how a lack of strategic planning can lead to the loss of both wealth and family stability . WWW: CapitalGainsTaxSolutions.com LinkedIn: Brett Swarts Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
1/5/26 • 48:07
In this episode of the DecaMillionaire Decoded Podcast, Justin lays the foundation for a year-long exploration of "success secrets" by debunking common myths about wealth and mindset. Drawing from a personal encounter where a client attributed his success to a "Midas touch", Justin explores the delicate balance between business growth and spiritual principles. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
1/1/26 • 33:30
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread sits down with tax strategist Patrick Lonergan, founder of Vital Wealth, to discuss high-level tax strategies specifically designed for business owners striving for Decamillionaire status. Their conversation highlights that tax planning is not just about adding another zero to a bank account, but about optimizing life. LinkedIn: Patrick Lonergan WWW: VitalStrategies.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
12/29/25 • 47:10
In this special holiday episode, host Justin Goodbread reflects on the significance of Christmas, blending biblical history with business principles . While acknowledging that December 25th is a symbolic date, he highlights the story of the Wise Men as a lesson for Entrepreneurs . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
12/25/25 • 11:39
In this episode of DecaMillionaire Decoded, host Justin Goodbread sits down with Michael Walsh, President of the Walsh Business Growth Institute and author of Freedom by Design . With 30 years of experience, Michael discusses how business owners can navigate "danger zones"—critical revenue plateaus between $2 million and $20 million where existing structures fail and mindset shifts are required . Justin and Michael also cover how scaling radically requires moving away from controlling management styles and toward structures that support human behavior and "provoke thought" in employees . LinkedIn: Michael Walsh WWW: Walsh Business Growth Institute Book: Business Growth by Design, by Michael Walsh Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
12/22/25 • 45:14
