Podcast Insider

Tis the season to gift your podcast obsessed loves ones with their favorite gear. Struggling to find the perfect gift for that podcaster who spends more time talking to a microphone than actual humans? Fear not! Blubrry has compiled the ultimate guide to help you win the title of “Best Gift Giver Ever” in your favorite podcaster’s heart (or at least their next episode shoutout). Today's Hosts: Mike Dell and Todd Cochrane Take a Look at Blubrry's Ultimate Holiday Gift Guide for Podcasters 1. Quality Microphone: Microphones are a very personal thing. We would suggest a dynamic mic. SM7B, M7, RE-320, Rode Podmic or the ATR2100X. 2. Pop Filter/Windscreen: Good at reducing plosive sounds (like “p” and “b” noises) that can distort audio. A simple, affordable add-on that makes a big difference in sound quality. 3. Headphones: A great set of wired headphones (not wireless) are a great gift! Audio-Technica ATH-M50x: Closed-back design provides accurate sound monitoring without audio bleed, making them ideal for editing and live recording. Other great options include the Sony MDR-7506, known for clarity and comfort. 4. Portable Audio Recorder: Zoom H5 or H6: Compact, portable recorders that are excellent for capturing high-quality audio on the go. They’re great for recording interviews, live shows, or backup audio. 5. Microphone Boom Arm: Rode PSA1: A versatile and sturdy boom arm that keeps the microphone stable and easy to position, reducing desk vibrations and clutter. Heil PL-T2 is a bit more expensive, but it’s the gold-standard for mic booms. 6. Podcast Editing Software: Both of our suggestions are subscriptions so get a yearly subscription. Adobe Audition: Industry-standard editing software with powerful tools for mixing and mastering audio. Great for podcasters who want to fine-tune their episodes. Descript: An innovative editing software that makes audio editing simple by transcribing and allowing edits through text. 7. Acoustic Panels: Foam or fabric-covered panels help dampen room sound and prevent echo, making audio recordings cleaner. Perfect for podcasters with a home studio. 8. Laptop Stand: Helps keep the workspace ergonomic and organized, reducing neck strain and providing better airflow for the laptop. Look for options that are adjustable and portable. 9. Custom Podcast Artwork: Hiring a graphic designer or gifting a service like 99designs can make a podcast stand out with visually appealing artwork.. 10. Gift Card for Stock Music/Effects: A subscription to a service like Epidemic Sound or a gift card for AudioJungle can provide access to high-quality music and sound effects for podcast intros and transitions. 11. Online Courses: Platforms like MasterClass or Skillshare have courses on audio editing, storytelling, and interview techniques. There are also podcast-specific courses available to help creators sharpen their skills. 12. USB Audio Interface: Focusrite Scarlett 2i2: A great audio interface for connecting XLR microphones to a computer. It’s known for its high-quality preamps and ease of use. AudioSigma - Podmoble 13. Backup Storage Solution: A reliable external hard drive (like the WD My Passport or Seagate Backup Plus) is crucial for storing and backing up episodes. Cloud storage subscriptions to services like Google Drive or Dropbox are also valuable for extra safety. 14. Comfortable Office Chair: Ergonomic chairs, like those from Herman Miller or Steelcase, provide comfort and support during long editing and recording sessions. Lift desk, plenty of affordable options online nowadays 15. Merchandise Design Kit: Tools or services like Canva Pro for designing podcast-themed merchandise, or a gift certificate to a print-on-demand service like Printful to help podcasters create and sell branded items. Got a subject you would like us to cover on the show,

12/5/24 • 21:35

Are you ready to grow your podcast audience and reach listeners you’ve never tapped into before? In this episode, we dig into the latest and most effective marketing techniques to expand your show’s reach. From creative social media strategies to leveraging unique platforms and partnerships, we explore actionable tips that can help you attract new listeners. Tune in to learn about 10+ innovative podcast marketing techniques! Today's Hosts: MacKenzie Bennett and Todd Cochrane Here are some innovative and fresh strategies to market a podcast to new listeners, tapping into unique digital spaces, interactive content, and community-driven engagement: 1. Interactive and Personalized Audio Clips Dynamic Audio Clips: Create short, personalized audio previews using platforms like Headliner or Audiogram. Share these clips on social media with captions that directly engage the viewer, like “Ever wondered how to…? Listen to this quick tip!” Interactive Audio Experiences: Use tools like Descript to make interactive, editable transcripts or snippets, allowing listeners to engage with your podcast before committing to a full episode. Add clickable timestamps or key highlights to make clips more engaging. 2. AI-Powered Recommendations and Voice-Activated Marketing Podcast AI Tools: Blubrry's podcast AI tools allow podcasters to plan, produce, and promote their show seamlessly from their publishing dashboard. Podcast Recommendations with AI: Use AI-based recommendation engines, like those in Goodpods or Podchaser, to increase your reach. Engaging in communities that leverage AI for podcast discovery allows listeners to find your show through shared interests and listening behavior. Voice Assistant Marketing: Optimize your podcast to be found through voice search on platforms like Google Assistant, Alexa, and Siri. For instance, “Hey Alexa, play the latest episode of [Podcast Name]!” prompts listeners to find you easily through voice commands. 3. Collaborative Playlists with Other Podcasters Cross-Podcast Playlists on Spotify: Collaborate with similar podcasts to create themed playlists on Spotify or Apple Podcasts. Curate episodes that cover complementary topics, and promote the playlist across each podcast’s platforms. Collaborative “Best Of” Episodes: Work with other podcasters to create a collaborative episode featuring clips from each show. Make it a fun, joint project that gives listeners a sampler of several podcasts. 4. Interactive Content on Social Media Polls, Quizzes, and Games: Design social media content that’s interactive and aligns with your podcast’s theme. Run polls, quizzes, or mini-games related to your latest episode to engage your audience in a fun, low-commitment way. Live “Ask Me Anything” (AMA) Sessions: Host live AMAs on Instagram, Twitter, or LinkedIn, answering questions about recent episodes, upcoming guests, or behind-the-scenes stories. Promote it as a way for new listeners to get to know the podcast. 5. Geotargeted Ads and Local Marketing Location-Based Advertising: Use geotargeting on platforms like Facebook, Instagram, or Spotify to reach listeners in specific areas, especially if your podcast has local or regional appeal. Collaborate with Local Businesses: Partner with local businesses or events, offering small “ad” segments in exchange for them sharing your podcast through their own social media or email newsletters. 6. Cross-Platform Content Diversification TikTok and Reels Content: Create short, highly engaging clips specifically for TikTok and Instagram Reels, capturing funny moments, hot takes, or teasers of upcoming guests. Ensure the clips include captions or graphics to grab attention even without sound. LinkedIn and Niche Community Forums: For professional or topic-specific podcasts, LinkedIn can be a goldmine for reaching new listeners. Share insights, episode highlights, or exclusive tips in posts and groups related to your niche. 7.

11/21/24 • 22:30

It is unofficially the holiday season and today we're here to discuss the ways in which podcasters can participate in any way they can. Giving back to the community around Thanksgiving is a meaningful way for a podcast to show appreciation to listeners, guests, and supporters.   Today's Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett Here are some ideas to create a Thanksgiving Give-Back theme: 1. Charity Shoutouts and Partnerships: Highlight Local or Relevant Charities: Dedicate an episode to featuring charities or organizations that resonate with your podcast’s niche. Share their stories, invite representatives to speak, and encourage listeners to donate or get involved. Charity Sponsorship or Matching Donations: Pledge a portion of your podcast’s sponsorship revenue for the month to a chosen charity, or match listener donations up to a certain amount. Announce the initiative and encourage listeners to join in, creating a collective effort to make a difference. Create a Donation Drive: Collaborate with your listeners to raise funds for a specific cause. Provide incentives, like shoutouts on the show, for those who donate, or set a community goal and celebrate together if it’s reached. 2. Give Back Through Special Listener Content: Audience Appreciation Episodes: Host an episode dedicated to thanking your listeners. Include shoutouts, listener-submitted stories, or even “fan of the year” awards. Show your gratitude for the community that keeps your podcast going. Listener Q&A or Story Submission Episode: Invite listeners to submit questions, stories, or ideas and feature them in a special episode. This could be stories of gratitude, memorable Thanksgiving moments, or reflections on your podcast’s theme. Fan-Generated Content: Let listeners take part in the show by submitting their own clips, answering a question, or sharing a message. Compile these into a community-driven episode that highlights the diversity and voices of your audience. 3. Thanksgiving Giveaways and Contests: Gratitude Giveaway: Run a giveaway for loyal listeners, featuring prizes that relate to your podcast’s niche or audience interests. This could be exclusive podcast merchandise, gift cards, or a chance to be a guest on your show. “Nominate a Friend” Contest: Encourage listeners to nominate someone they think deserves a reward, whether it’s a small cash prize, a gift card, or a custom podcast shoutout. This promotes community spirit and allows listeners to support each other. Share-the-Love Challenge: Set up a “pay it forward” challenge encouraging listeners to do something kind in their community. Have them share their acts of kindness on social media with a unique hashtag, and share some of the best on your show. 4. Host a Thanksgiving-Themed Livestream or Virtual Gathering: Virtual Thanksgiving Meetup: Host a live-streamed Thanksgiving hangout where you and your listeners can chat, share stories, and express gratitude. Invite special guests, answer listener questions, and make it an interactive event. Live Charity Stream: Set up a live charity stream where listeners can donate in real-time to a cause while enjoying a special Thanksgiving-themed podcast episode or Q&A. This is also a great chance to feature notable guests, making the event feel special. Host a “Friendsgiving” Roundtable: Bring together past guests or members of your podcast community for a Friendsgiving episode. Each guest can share something they’re grateful for in podcasting, creating an atmosphere of appreciation and warmth. 5. Community Projects and Volunteering: Organize a Local Volunteer Event: If your podcast has a strong local following, consider organizing a volunteer day where you and listeners can give back together, like a food drive, community cleanup, or charity event. Encourage Volunteering Through the Show: If in-person events aren’t feasible, encourage listeners to participate in virtual or l...

11/15/24 • 12:30

Podcasters know that video podcasting is quickly growing and they want to be part of the hype, but how does one jump on this effectively? Today, the Blubrry team goes into detail on to not only create video episodes but to do so well. From recording to editing to publishing, we take you through 15 tips on how to get your best video episode yet! Today's Hosts: Mike Dell and Todd Cochrane Editing a video podcast involves balancing both audio and visual elements to create a polished and engaging final product. Here are some tips to streamline the process and enhance the quality of your video podcast: 1. Prioritize Clean Audio First Audio Cleanup: Start by cleaning up the audio track, as clear sound is essential for podcast listeners. Remove background noise, reduce echo, and apply EQ and compression to balance levels. Sync Audio and Video: If you recorded audio separately, sync it to the video right away to avoid drift. Use claps, hand movements, or syncing markers for easy alignment in the editing software. 2. Choose Simple, User-Friendly Software Select an All-in-One Tool: Programs like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve offer powerful editing capabilities for both video and audio. For simpler edits, tools like iMovie or Descript (which has both video and audio editing features) can work well. Use Templates or Presets: Many editing software options come with built-in templates for intros, lower thirds, and transitions, which can save time and ensure a consistent look across episodes. 3. Use Multi-Cam Editing for Multiple Angles Switch Angles for Engagement: If you have multiple camera angles, use your editing software’s multi-cam feature to easily switch between shots. Changing angles keeps the viewer’s attention and creates a more dynamic viewing experience. Emphasize Reactions: Switch to close-up angles during key moments, like when someone laughs or makes an impactful point, to capture facial expressions and enhance engagement. 4. Add Visual Interest with Graphics and Overlays Include Lower Thirds for Speaker Names: Adding lower thirds with speaker names or topic headers makes it easy for viewers to follow who is speaking or understand the segment focus. Use Animated Overlays for Emphasis: Use simple graphics or animations (like arrows, text pop-ups, or icons) to highlight key points, jokes, or important moments. Keep them subtle and relevant to avoid distracting viewers. 5. Incorporate B-Roll and Visuals to Enhance the Story Use B-Roll to Illustrate Points: B-roll footage, images, or screen recordings relevant to the conversation add visual depth and context. For instance, if a guest mentions a specific event, you can overlay relevant visuals to keep viewers engaged. Add Text Overlays or Key Quotes: Highlight essential points or quotes with on-screen text, reinforcing key takeaways for viewers. 6. Keep Transitions Simple Stick to Clean Cuts or Fades: For a polished, professional look, use simple cuts or crossfades between scenes. Avoid fancy transitions like star wipes or 3D effects, as they can look dated and distract from the content. Use Jump Cuts Sparingly: Jump cuts (where you cut to different parts of the same shot) can help trim unnecessary pauses or filler words, but overuse can make the video feel choppy. Use them only when they improve pacing. 7. Optimize for Different Platforms Consider Aspect Ratios: Most platforms (like YouTube) use a 16:9 ratio, but shorter clips for Instagram Reels or TikTok should be in a vertical 9:16 format. Edit shorter, engaging highlights in these formats to promote on social media. Create Engaging Thumbnails: Design a thumbnail that features your podcast logo, guest faces, or a key topic to grab attention. Use contrasting colors and large, readable text. 8. Adjust Lighting and Color Correction Balance Brightness and Contrast: Make sure the lighting is consistent across shots,

11/8/24 • 25:20

Happy Halloween from Podcast Insider! Join Mike Dell and Dave Clements from the Blubrry team as they recount the most haunting experiences in podcasting in this Halloween special. From forgotten "record" buttons to complicated RSS feeds, each story offers insights and lessons that every podcaster can appreciate. Listen in for laughs, shivers, and valuable tips to help you avoid these common podcasting pitfalls. Dave's Podcasting Missteps Interview fail: forgot to hit record on a Geek This! interview with a filmmaker. Unexpected guest struggles: a voice actor on PGwS was unprepared for her D&D role. Mike's Customer Horror Stories "Be Everywhere" strategy gone wrong: a customer juggling multiple podcast hosting platforms. Unintended mishap: a major podcaster’s Apple listing went down due to keyword stuffing—just as he scored massive publicity. Lessons Learned Always check your equipment before recording. Stick with a single, consistent RSS feed to avoid confusion and delays. If moving to a new website platform, consult Blubrry support for a smooth transition. What podcasting nightmare have you experienced that you can share with the team so that we can warn our podcast community? Listen now to discover how to turn these horror stories into useful podcasting tips! 🎙️       Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

11/1/24 • 30:39

Today's Hosts: Mike Dell and MacKenzie Bennett There are several common barriers that stop people from starting a podcast, ranging from technical concerns to personal fears. This podcasting paralysis stops many from finally getting their show out there and today, we are here to alleviate those anxieties and dissecting how to fix them. By addressing these concerns—through education, planning, and embracing imperfections—potential podcasters can overcome these barriers and successfully launch their shows. We at Blubrry know that you can overcome podcasting paralysis. Here’s a succinct list combining the common barriers to starting a podcast and ways to overcome them: 1. Fear of Failure or Rejection Self Doubt and Fear of Negative Feedback Overcome it by: Embracing imperfection, expecting small audiences at first, and viewing feedback as a growth opportunity. 2. Technical Challenges Lack of Knowledge and Fear of Technology Overcome it by: Starting with minimal equipment and learning as you go. Use free resources like tutorials and online communities. 3. Time Commitment Perceived Time Burden and Balancing Other Responsibilities Overcome it by: Setting a manageable schedule, batching episodes, and outsourcing tasks when needed. 4. Financial Concerns Cost of Equipment and Ongoing Subscription Fees Overcome it by: Using affordable, entry-level equipment and free podcasting tools like Audacity to reduce initial costs. 5. Content Uncertainty Not Knowing What to Talk About and Lack of Audience Clarity Overcome it by: Planning topics ahead and focusing on subjects you're passionate about to create consistent, engaging content. 6. Perfectionism Striving for the Perfect Setup and Overplanning Overcome it by: Taking action with what you have and understanding that improvement comes with practice, not perfection from the start. 7. Imposter Syndrome Feeling Unqualified and Comparing to Established Podcasts Overcome it by: Focusing on your unique perspective and understanding that everyone’s expertise grows with experience. 8. Fear of Being on the Microphone Stage Fright and Voice Insecurities Overcome it by: Just do it. Practicing regularly and reminding yourself that content value matters more than having a “perfect” voice. 9. Lack of Immediate Results Expecting Instant Success and Ease of Growth Overcome it by: Focusing on gradual growth and redefining success as personal improvement or audience connection rather than instant numbers. 10. Uncertainty About Promotion Marketing Challenges and Limited Budget Overcome it by: Starting with simple organic growth through social media and collaborations, and automating where possible. 11. Fear of Consistency Commitment Anxiety and Burnout Concerns Overcome it by: Creating a sustainable routine and keeping your goals realistic to avoid burnout. 12. Misconceptions About the Podcasting Space Thinking the Market is Saturated and Belief That Only Celebrities Succeed Overcome it by: Focusing on what makes your podcast unique and seeing other podcasters as collaborators, not competitors. 13. Lack of Support No Collaborative Partners and Minimal Encouragement Overcome it by: Joining podcasting communities or working with a partner for support, motivation, and collaboration. 14. Legal Concerns Copyright Issues and Sponsorship and Monetization Rules Overcome it by: Educating yourself on copyright laws and podcast monetization through free resources and legal guides. By addressing these concerns with the right strategies, aspiring podcasters can confidently launch and grow their shows. Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs.

10/24/24 • 26:28

Audiosigma's Podmobile In today's episode, we take a look at the world of podcasting gear! Covering equipment and podcast setups for those just starting out or those looking to upgrade. Mike and Todd talk about microphones, mixers, and video setups to help you achieve great audio (and video) quality without breaking the bank. Plus, at the end of this episode Mike chats with Fernando Pires, the inventor of Audiosigma products, about some exciting innovations in podcasting tech! Today's Hosts: Mike Dell and Todd Cochrane, featuring an interview with guest, Fernando Pires Podcasting gear can be expensive or cheap; your choice depends on how you plan to record your audio (or video). It’s much easier to get high-quality audio today than it was back in the day. Microphones The first and most important thing you need as a podcaster is a microphone. Today, there are many options to consider. Here is a list of microphones and approximate cost (lowest to highest) that we recommend: Samson Q2U / Audio Technica ATR 2100 USB/XLR: $50-80 Can use USB or XLR RØDE PodMic USB: $199 Can use USB or XLR Shure MV7+ USB/XLR: $275 Can use USB or XLR Electrovoice RE320 XLR only: $299 Requires an XLR mixer or interface Heil PR40 XLR only: $349 Requires an XLR mixer or interface Shure SM7B XLR only: $399 Requires an XLR mixer or interface Requires a decent pre-amp Electrovoice RE20 XLR only: $450 Requires an XLR mixer or interface Requires a decent pre-amp We emphasize not using condenser mics unless you have a professional recording environment. One suggestion to start with, do not use a condenser mic unless you really know what you are doing and have the right recording environment (quiet and soundproofed). And remember, friends don't let friends podcast with a blue yeti. Mixers and Interfaces You can get a USB interface for XLR mics. Just beware that some of the mics listed require quite a bit of pre-amp to drive them. If you are going to record with more than one person in the room or via zoom or something like that, you will want a bit more than just a USB interface. Choosing the right interface or mixer depends on how many people are involved and your setup. Focusrite Solo - 1 Microphone XLR to USB Focusrite also makes 2 mic interfaces and more Good for simple use of XLR mics on the computer with USB Does not work well with high powered mics without an additional pre-amp like the Cloudlifter or Fethead Mackie (or other) analog mixers You will need an Analog to USB adaptor to work with a computer VERY flexible with mixing in different sources A lot of wires! A bit of a learning curve but still an excellent option for some users Rodecaster - all three models. Rodcaster Pro, Rodcaster Pro II and Rodcaster Duo Full mixer board plus onboard recorder, cart rack, USB interface and more Much simpler to operate Amps are good enough for all mics. No need for an external pre-amp Zoom PodTrak P4 Very portable Simple to use Up to 4 XLR mics Built-in recorder MikeHero DSP by AudioSigma Simple, VERY high quality sound for 1 mic USB interface Works with iPhone, iPad, or computer (likely Android too) Great pre-amp PodMoble DSP by AudioSigma Simple, VERY high quality sound for 2 mics Able to string more together if you need more mics at your location USB interface Works with iPhone, iPad, or computer (likely Android too) Great pre-amp Mike's conversation with Fernando Pires, the inventor of AudioSigma products, dives into his approach to creating simple yet powerful audio solutions for podcasters. Stick around for this insightful discussion at the end of the episode. Video Options for Podcasters: Like audio, video setups can be simple or elaborate. USB Webcams and Older Camcorders with USB out are budget-friendly options.

10/17/24 • 51:24

In this episode, we explore our latest innovation, Pod2Vid, a tool designed to convert your podcast into a compelling video format. Whether you're aiming to reach a broader audience on YouTube or other video platforms, Pod2Vid simplifies the process by transforming your audio episodes into engaging video content with just a few clicks. Todd, Mike and MacKenzie cover how it works, its advantages for podcasters looking to expand their audience, and share tips on maximizing its potential. Tune in to discover how Blubrry’s Pod2Vid (part of the Thrive Bundle) can enhance your podcasting journey! Today's Hosts: Mike Dell, MacKenzie Bennett and Todd Cochrane With YouTube ranking as the second largest search engine globally, the shift toward video content is undeniable. More and more consumers are increasingly turning to YouTube for entertainment, information, and podcasts. By converting their audio content to video, podcasters can access a wider audience, opening the door to countless new listeners and viewers. Why Use Pod2Vid? Broaden Your Audience: Cater to both audio and visual content consumers by offering dual-format availability. Enhance Engagement: Video content, complemented by relevant visuals, captivates audiences and enhances the listening experience. Boost Visibility: Tap into YouTube’s extensive user base and enhance your podcast’s discoverability. Affordable and Accessible: Exclusively available to Blubrry Thrive Bundle customers, Pod2Vid is an economical solution for podcasters at any stage. How Pod2Vid Works Upload Your Audio: Begin by uploading your podcast audio to Pod2Vid. The platform supports all standard audio formats, ensuring a smooth start. Select Your Images: Enhance your podcast by choosing images that align with each chapter. Options include: Use Blubrry’s AI: Leverage Blubrry’s AI to generate relevant images based on your podcast's content. Upload Your Own: Add specific images that capture the essence of your content. Access Unsplash: Choose from a vast library of high-quality, royalty-free images through Pod2Vid’s integration with Unsplash. Customize Your Video: Pod2Vid automatically synchronizes your selected images with your podcast's audio, allowing for seamless transitions between chapters. Preview your video, make adjustments, and finalize it for export. Publish to YouTube and Beyond: Once your video is ready, Pod2Vid streamlines the process of publishing it to YouTube or other video-sharing platforms so you can focus on creating compelling content. Thanks for listening! We hope you will give Pod2Vid a try with the Thrive Bundle. Our last piece of advice is to subscribe to our show on your favorite podcast app and be sure to come back next week for another episode! Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

10/10/24 • 14:01

Consider what can be done to improve your podcast - whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of today's recommendations would work best for you and your podcast to not only be easier for you but better for your audience. Today's Hosts: MacKenzie Bennett and Todd Cochrane It's the beginning of a the last quarter of the year, now is the time to start doing a handful of quarterly podcast tasks to ensure your podcast success. Quarterly Podcast Tasks 1. Review Analytics Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience. Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth. 2. Reassess Content Strategy Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments. Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more. 3. Plan Future Content Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends. Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones. 4. Engage with Your Audience Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of. Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions. 5. Optimize Marketing and Promotion Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods. Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences. Experiment with Ads: If you haven’t already, consider paid advertising or promotional partnerships to grow your audience. 6. Monetization Check Assess Sponsorships: Review current sponsorships or ads to see if they’re meeting expectations. Reach out to new potential sponsors if your audience size has grown. Evaluate Merchandise or Donations: If you’re using listener support methods like Patreon or merchandise sales, assess their performance and look for new ways to enhance this revenue stream. 7. Update Your Podcast Platform Improve Show Notes and SEO: Review your show notes, titles, and descriptions to ensure they’re optimized for search engines and discovery on podcast directories. Refresh Artwork and Branding: Consider updating your podcast cover art, logo, or branding elements if necessary to keep your podcast visually fresh and appealing. 8. Technical and Production Review Evaluate Equipment and Software: Check if any part of your recording setup needs upgrading, whether it’s hardware (microphones, headphones) or software (editing tools, hosting services). Assess Workflow: Streamline your recording and editing processes to make them more efficient. Consider automation tools or outsourcing if tasks are taking up too much time. 9. Set New Goals Growth Goals: Set specific and measurable goals for the next quarter, such as increasing downloads by a certain percentage, engaging more on social media, or growing email subscribers. Content Goals: Challenge yourself to try new types of content, formats, or guest appearances to keep the show evolving.

10/4/24 • 20:22

In this special episode of Podcast Insider, Todd Cochrane and the Blubrry team celebrate 20 years in podcasting a little early for International Podcasting Day. Join Todd, Barry Kantz, Brian Yuhnke, Cathy Beuten, and Mike Dell as they reflect on the early days of podcasting, the founding of Blubrry, and how the industry has evolved over the years. Hear stories of how Blubrry was built by podcasters for podcasters, from the first days of podcast monetization to the growth of podcast hosting and statistics services. The team shares their thoughts on the future of podcasting, the role of AI, and the importance of authentic storytelling. Whether you're a seasoned podcaster or just starting out, this episode is packed with insights, lessons, and inspiration from the pioneers of the podcasting world. Today's Hosts: Todd, Barry, Brian, Cathy and Mike The Biggest Takeaways: Blubrry (originally RawVoice Inc.) was built by podcasters for podcasters, with a focus on supporting creators from day one. The podcasting industry has grown dramatically, and Blubrry has evolved along with it, offering tools like PowerPress, podcast stats, and hosting services. AI is becoming a significant part of the podcasting landscape, but the human voice and authentic storytelling remain crucial. Blubrry continues to innovate while staying true to its roots, providing flexible, creator-focused services without external investment. Blubrry Podcasting Resources: Blubrry Podcasting - Explore Blubrry’s suite of podcasting services Podcast Insider Blog - Stay up to date with Blubrry’s latest news and insights PowerPress Plugin - A WordPress plugin for podcast publishing Todd Cochrane’s Geek News Central site - A personal reflection from Todd on Blubrry’s journey Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

9/26/24 • 56:47

Replacing the Bad Podcast Advice with the Good Mike and MacKenzie from Blubrry are here to dissect some of the worst podcasting advice out there - but of course include the better ways to treat yourself and your podcast instead. Each don't comes with a side of what to do instead and please remember, each podcaster is different. Take this as seriously as you’d like - but we’re here to explain exactly why the following pieces of advice are simply bad for you and your podcast. Without further ado, join us as we discuss the top 10 worst pieces of advice for your podcast. Todays Hosts: Mike Dell and MacKenzie Bennett #10: “All You Need is Passion, Equipment Doesn’t Matter” Why it’s bad: Yes, passion is crucial, but listeners can tell if you’re recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners. Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional. #9: “More Episodes = More Success” Why it’s bad: Releasing multiple episodes every week won’t matter if the content isn’t good. Quality over quantity is the key to success. Better advice: Stick to a manageable release schedule that allows you to create quality content consistently. #8: “Don’t Bother with Editing, Raw is Real” Why it’s bad: While authenticity is important, long pauses, filler words, or awkward moments aren’t entertaining. Editing helps tighten the flow and keep listeners engaged. Better advice: Edit for clarity and flow, even if you want to keep it conversational. #7: “You Don’t Need Show Notes or a Website” Why it’s bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth. Better advice: Always include detailed show notes and have a basic website to direct listeners for more information. #6: “If You Build It, They Will Come” Why it’s bad: Simply launching a podcast doesn’t mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience. Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base. #5: “Monetize Right Away!” Why it’s bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic. Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience. #4: “Just Copy What’s Popular” Why it’s bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows. Better advice: Find your unique voice and perspective; that’s what will draw in listeners. #3: “Focus on Going Viral” Why it’s bad: Chasing virality often leads to gimmicky content that doesn’t retain a loyal audience. A single viral moment doesn’t guarantee long-term success. Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit. #2: “Make Your Podcast for Everyone” Why it’s bad: Trying to appeal to everyone often means your content is too broad and doesn’t resonate with a specific audience. A niche is key to growing a dedicated following. Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners. #1: “Don’t Bother with Marketing—Just Focus on the Content” Why it’s bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed. Better advice: Always include marketing as part of your podcasting strategy. Use social media, collaborations, and even word-of-mouth to grow your audience. Thanks for listening!

9/19/24 • 31:41

Best practices for repurposing your video for your podcast Today, the Blubrry team provides their perspective on the art and science of content repurposing to elevate your podcast strategy. Discover how to take your existing podcast episodes and transform them into valuable assets across various platforms, reaching new audiences and maximizing your podcast's potential. Use these tips to create a smarter, more efficient workflow. Tune in and learn how to breathe new life into your podcast episodes with strategic repurposing! Why Repurposing Video for Podcasting is a Smart Strategy • If you make video content, it is an efficient use of that video in some way for your audio podcast. • Using your video content for audio podcasting will expand your distribution to all of the podcasting platforms and apps where it would not be available if just video on YouTube or Rumble or Twitch. • Creating multiple touchpoints for your brand. • Enhancing SEO through video and audio formats. Types of Video Content to Repurpose • Webinars or Live Streams (long-form content). • YouTube or Rumble videos (how-to guides, tutorials). • Interviews, guest appearances, and virtual panels. • Social media videos (Instagram Lives, TikTok, Facebook, etc.). Best Practices for Converting Video to Podcast Audio • Audio Quality Matters: Please do not ignore this in your video! Ensure good audio quality in the original video. • Editing for Audio-Only: Remove any visual-dependent content (cut sections that don’t translate well to audio) • Add New Intros/Outros for the audio version • Add custom context for podcast listeners who weren’t part of the video experience. • Adapt Content for an audio Podcast Audience • Describe any visuals that may not make sense in an audio format. • Keep pacing in mind—video might move slower because it’s visual; adjust for audio listeners. Tools and Techniques for Efficient Repurposing • Software options for converting video to audio (like Audacity, Descript). • Using AI tools to generate show notes, transcriptions, or social media posts based on video content. Repurposing Beyond Just the Audio • Tell the audience in the video and audio versions that the episode exists in both formats and how to find each. • Share clips on social media platforms (short video snippets or audio teasers). • Include both formats in newsletters. • Encourage cross-promotion between video and audio platforms. Common Pitfalls to Avoid • Ignoring audio quality in video recordings. • Leaving too much visual-dependent content in the audio version. • Not tailoring the content for the podcast audience (assuming they can see what video viewers can). • Over-editing or under-editing the original video content. Thanks for listening! We will be back next week with another Podcast Insider and it’s going to be a good one! Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

9/12/24 • 21:38

We think private and premium podcasting are so important and helpful in today's landscape of podcasting formats that we're rerunning this episode for you. Private and Premium Podcasting Use Cases Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium. Today’s Hosts: Todd Cochrane and Mike Dell We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting. Check out our Private Podcasting and Premium Podcasting offerings on our website. Why You Should Use Private or Premium Podcasting by Blubrry Private podcasting offers a highly secure method for communicating with your team members effectively. Use cases: Proprietary business information for companies and organizations Employee communication (instead of memos) Membership information for an organization or club Training videos and other information for onboarding employees or members Pros: More secure Dedicated app for listening/viewing content Dedicated page (PWA) for listening/viewing content More control over who listens Cons: Higher cost The inability to subscribe in “normal” podcast apps Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material. Use cases: To monetize a show that is popular without the need for advertising You can offer ad free versions of your show to subscribers You can have early access for subscribers Publish bonus content for your free podcast if people subscribe Pros: Less costly than private Ability to subscribe in podcast apps Can be done on your own domain More control of the look and feel Cons: Less secure Harder to manage (in most cases) Requires another plugin (membership plugin) to implement on WordPress Both private and premium podcasting are great solutions to navigating online relationships with listeners, necessary in a remote world. Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

9/5/24 • 15:27

In this encore episode of Podcast Insider, we review best practices when navigating industry events. In this retro-but-still-relevant episode, hosts Todd Cochrane, Mike Dell and MacKenzie Bennett share their extensive experiences and practical tips about attending industry conferences. The episode opens with Dell briefly introducing their experience at the Podcast Movement conference in Washington, D.C. last week. Recent Experience - Mike opens with insights from the Podcast Movement conference in Washington, D.C. Flexibility at the Event - Todd underlines the value of adaptability for spontaneous engagements and social events at conferences. Real-Life Examples - Mike talks about gaining listeners by attending a niche event related to his "Fast Food History" podcast.- Todd discusses how attendance at CES and DragonCon enhanced connections and podcast reach. Building Credibility and Network - Importance of press passes highlighted. - Todd mentions a successful networking example with GoPro at CES. Practical Tips for Industry Events - Wear comfortable shoes. - Stay hydrated and manage health. - Be prepared but open to new opportunities. Networking Importance - MacKenzie and Mike tout networking as key to gaining speaking opportunities and insights. Production and Content Creation Insights - Challenges and strategies for live broadcasting at events like CES and post-production efforts discussed. Advice for New Conference Attendees - Dress comfortably, manage time efficiently, keep devices charged, and maintain health with hand washing and sanitizing. Looking Forward - It's good to start with local events and progress to national conferences. - Invite listener engagement through upcoming events and their website for more resources. Episode Conclusion - Todd encourages maximizing conference experiences for personal and podcast growth. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

8/29/24 • 24:37

Podcast Websites: What Do You Need in 2024? As the podcasting landscape becomes increasingly competitive, a dedicated website is no longer just a digital hub but a vital tool for podcasters. It serves as the central point for audience engagement, brand building, and content monetization. In 2024, having a well-designed, fully functional podcast website is essential for creators looking to stand out, enhance discoverability, and create a lasting connection with their listeners. Creating a website for a podcast offers several benefits and serves multiple purposes, enhancing the podcast's reach, engagement, and overall success. We at Blubrry HIGHLY recommend a website, but we will also talk about why you might not want a podcast website. Today's Hosts: Mike Dell and Todd Cochrane Reasons for a Podcast Website: A central hub for your show - Moonbase Alpha! There is no better place to send your listeners than YOUR site. If you disappear from one of the apps, people know where you are. SEO Feeding the search engines is going to help you get found when someone searches your subjects and guests. Allows you to write better show notes that can be found by the search bots. Branding Having your own website gives you total control over your branding. Engagement Having a forum, contact form, and email list signup on your website gives your listeners a place to interact with you and your show Monetization Your own site gives you a place to promote your sponsors, sell merch, sell your own consulting services and other things like Adsense ads Extra content Blogs Video Transcripts Additional resources Analytics (web) You can setup Google Analytics or another web analytics system and get some more information about how you listeners and web visitors use your site. A place to put… Your podcast player(s) Episode Archive or playlist player Expanded show notes Contact info Announcements Merch store Ads Your services/products Why you might NOT want a website Short on Time Maintaining a website CAN take some time Technical Skills Not everyone is cut out to build a website, But it’s not as hard as you might think Cost Domains Web hosting Blubrry will give you a website with podcast hosting Focus on Core content (the audio) You just want to do the show and not mess with the rest Keeping it simple Social Media If you already have a big following on social media and that is where your listeners interact with you Thanks for listening! Check back next week for another Episode of Podcast Insider! Subscribe & Follow: Subscribe to our podcast for more insights and updates. Follow us on social media for the latest news and tips! The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

8/22/24 • 18:57

The Blubrry Thrive Bundle offers a comprehensive suite of tools designed to enhance your podcasting experience, making it easier to create, promote, and analyze your content. Today's Hosts: Todd Cochrane and MacKenzie Bennett Here are some key benefits of Blubrry's Thrive Bundle: Podcast AI Assistant (PAI): Episode Planning: Assists with generating intelligent episode topics, guest questions, and bios. Post-Production: Creates transcripts, suggests titles, generates show summaries, bullet points, and episode art. Social Captions: Crafts platform-specific promotional content to extend your reach. Clip Highlights: This feature will allow the creation of promotional clips for social media​. Dynamic Ad Insertion: Enables pre-roll, allowing you to monetize your content more effectively. Supports multiple campaigns and provides real-time performance metrics to optimize advertising efforts​. Advanced Podcast Metrics: Episode Comparison: Compare the performance of up to five episodes to identify trends and optimize content strategies. Listener and Subscriber Data: Unique metrics to track your show's growth and adjust strategies accordingly. Average Daily Plays: Insights into your podcast’s growth and long-term consumption trends​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​. Event Tracker: Coordinate critical dates for your podcast and how it affects your stats. Quicklinks Features: Customizable links to direct your audience to various destinations such as your website, donation pages, and more. Enhanced engagement features including external hyperlink support and analytics tracking​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​. Apple Podcast Reviews Integration: View and share your Apple Podcast reviews directly from the Blubrry stats dashboard, helping you to promote your podcast’s accolades on social media​ (Blubrry Podcasting)​. Thrive Is Included in August For the entire month of August all of our thrive features are available to any hosting customer We are constantly adding new features to the Thrive Bundle Affordable after the fact, for an additional $10 a month Overall, the Thrive Bundle aims to streamline your podcast production and promotion processes, allowing you to focus more on creating high-quality content and engaging with your audience​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​. For more details, you can visit the Blubrry Thrive Bundle page and the related blog posts on their website. Subscribe & Follow: Subscribe to our podcast for more insights and updates. Follow us on social media for the latest news and tips! The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

8/15/24 • 22:19

Tracking Podcast Milestones Just Got Easier with Blubrry's Event Tracker In this episode, we dive into Blubrry's latest feature release—an Event Tracker integrated into our Podcast Statistics Dashboard. Designed to enhance your podcasting strategy, this new tool is a game-changer for podcasters looking to streamline their workflow, better understand their audience, and optimize their content planning. Today's Hosts: Mike Dell and MacKenzie Bennett Join us as we explore how this feature works, its benefits, and tips on how to make the most out of it. Overview of Blubrry's Event Tracker 1. Benefits of the Event Tracker Calendar Streamlined Workflow: Helps podcasters plan and track events, episodes, and promotional activities all in one place. Audience Insights: Correlate spikes in audience engagement with specific events, such as marketing campaigns, guest appearances, or episode releases. Content Planning: Offers a visual representation of past and upcoming content, aiding in better scheduling and content diversity. 2. How It Helps Podcasters Data-Driven Decisions: Leverage detailed analytics to understand the impact of various events on podcast performance. Enhanced Marketing Strategies: Ensure you reach your goals by planning and including crucial dates in our tracker so you can more easily analyze promotional tactics. Time Management: Efficiently manage your podcasting schedule to avoid last-minute rushes and ensure consistent episode releases. 3. Practical Tips for Using the Event Tracker Calendar Set Up Regular Events: Mark regular occurrences such as weekly episode recordings, special segments, or seasonal themes. Marketing Efforts: Date all promotional activities, like social media campaigns, email newsletters, and ad placements, to see which strategies yield the best results. Analyze Trends: Review historical data to identify patterns in audience behavior and adjust your content and marketing strategies accordingly. 4. Getting Started Locate the podcast Event Tracker in the blue top bar of the stats dashboard. A quick guide on setting up your first event. The Event Tracker is a valuable tool for any podcaster looking to take their show to the next level. Whether you're aiming to grow your audience, refine your content, or optimize your marketing strategies, this feature provides the insights and organization needed to succeed. Subscribe & Follow Subscribe to our podcast for more insights and updates. Follow us on social media for the latest news and tips! The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

8/8/24 • 15:10

Take Your Podcast With You Welcome to another episode of the Podcast Insider, where we bring you tips, tricks, and insights to elevate your podcasting game. At some point you'll likely have to adjust your podcast due to travel for work, vacation or just a desire in a change of scenery. Recording on the go can be both exciting and challenging, but we're here to alleviate those fears. Join us as we dive into the essentials of mobile podcasting, from choosing the right gear and finding the perfect location to maintaining sound quality and managing technical issues. Get ready to learn how to podcast from anywhere and keep your content fresh and engaging, no matter where your journey takes you! Recording a podcast while traveling can be a bit challenging, but with the right preparation and tools, it can be done smoothly. Here are the steps to follow: Packing for a remote recording Setup for a remote recording For Solo Recording Equipment Portable Recorder or Computer (Phone would work too but not as well) Microphone USB dynamic mics are best (ATR2100, Q2U or something like that) Headphones Windscreen if you are going to be outdoors Don’t forget your cables and adapters! Mic stand or mount if you need one Camera, lights and mount if you are doing video Solo recording on the road is much easier than multi-host or interviews (unless it is an in-person interview). Make sure you are in a quiet environment or if you want ambient sounds, find a location that you will not be disturbed while recording. For Multi-host Recording Same sort of equipment as solo, but add to it for more than one host or guest If in-person co-host or guest Make sure to bring mics for everyone AND be able to connect them to your recorder. (The Zoom h-Series recorders can have 2-6 microphones plugged in) Using one mic for two or more people CAN work, but is not as good as having one for each person. If Remote co-host/guest: Make sure you have the best internet connection you can. Wired internet is better than Wifi or hot spotting your phone Use remote recording software such as CleanFeed, Zencatr, Zoom or something that allows the recording to happen in the cloud. Todd discusses mobile recording at a conference Mike tells a story about podcasting in the car Planning ahead allows you to continue producing your podcast while traveling. By preparing your content, choosing the right portable equipment, and finding a quiet recording location, you can maintain your podcast’s quality on the road. With a bit of organization and flexibility, you can seamlessly integrate podcasting into your travel routine. Thanks for listening! Check back next week for another episode of Podcast Insider! The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

8/1/24 • 14:37

 Offering insights into the implications of using AI-generated content. Have you given AI a try yet when it comes to your podcast? Today, we are diving into the topic of copyright and the role of artificial intelligence in podcasting. Barry Kantz, General Counsel and CFO at Blubrry joins Mike to explore the legal intricacies and practical implications of using AI-generated content in your podcast. Featuring current trends and potential future legislation, this episode offers valuable insights for podcasters navigating the evolving landscape of content creation and copyright. Tune in to learn how to protect your work and stay ahead in the industry. Today's Hosts: Mike Dell and guest Barry Kantz Mike and Barry kick off the episode discussing the intersection of copyright and AI in podcasting, offering insights into the implications of using AI-generated content. Legal Considerations with AI and Copyright: Barry delves into the legal landscape surrounding AI-generated content, emphasizing that under U.S. law, AI-generated content cannot be copyrighted as it is not created by a human. The discussion references the famous "monkey selfie" case (Naruto v. Slater), which set a precedent that only humans can hold copyrights. Practical Advice for Podcasters: All podcasters should modify AI-generated content to make it their own and avoid potential legal issues. This is important, understanding that AI-generated content, particularly text, is built on probabilities and not direct copying. The Role of AI in Content Creation: Growing use of AI in generating show notes, images, and even music. AI-generated content can be useful, there are nuances and potential legal pitfalls, especially concerning copyright. Future of AI in Podcasting: The conversation touches on ongoing court cases and possible future legislation that may shape the use of AI in content creation. Barry mentions that in Japan, AI-generated content can be legally owned, a contrast to the current U.S. stance. Final Thoughts: By acknowledging that while AI tools are becoming increasingly sophisticated, authentic human voices and emotions in podcasting remain invaluable. Blubrry highly encourages podcasters to stay informed about legal developments and make informed decisions about using AI in your work. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

7/26/24 • 15:27

In this episode of Podcast Insider, hosts MacKenzie Bennett and guest Aaron Hope discuss effective strategies for using visual elements to market a podcast. They open by emphasizing the importance of incorporating design and aesthetics into podcast marketing to enhance listener engagement and share-ability across digital platforms. Today's Hosts: MacKenzie Bennett and Aaron Hope 1. Social Media Graphics Why Use Them: Grab attention quickly in crowded social media feeds. Convey key information about your podcast episodes. Increase share-ability and engagement. How to Use Them: Create Episode Announcements: Design visually appealing graphics to announce new episodes. Include the episode title, a brief description, and where to listen. Highlight Guest Appearances: If you have guest speakers, create graphics featuring their photos and names to attract their followers. Share Quotes and Clips: Pull interesting quotes or clips from your episodes and pair them with relevant images or backgrounds to create engaging posts. Tools to Use: Canva Adobe Spark Pablo by Buffer 2. Promotional Videos Why Use Them: Videos are highly engaging and can convey more information in a short time. They help to build a stronger connection with your audience through visuals and sound. How to Use Them: Teaser Videos: Create short teaser videos that highlight what listeners can expect from the next episode. Include key points or interesting segments. Behind-the-Scenes Clips: Show the making of your podcast, interviews, and fun moments. This builds a personal connection with your audience. Listener Testimonials: Compile short video testimonials from your listeners sharing their favorite episodes and what they love about your podcast. Tools to Use: Capcut Wave.video Adobe Premiere Rush iMovie 3. Audiograms Why Use Them: Combine audio clips with visual elements to create engaging content. Easily shareable on social media platforms. Highlight key moments or interesting segments from your episodes. How to Use Them: Highlight Key Segments: Select impactful or intriguing segments from your podcast episodes and turn them into audiograms. Promote New Episodes: Use audiograms to tease new episodes by featuring compelling sound bites. Share on Social Media: Post audiograms on Instagram, Twitter, Facebook, and LinkedIn to reach a wider audience. Tools to Use: Headliner Wavve Audiogram Tips for Effective Visual Storytelling Consistency is Key: Maintain a consistent visual style and branding across all your graphics, videos, and audiograms. Use the same color scheme, fonts, and logo to build brand recognition. Engage Your Audience: Ask questions, encourage shares, and respond to comments to foster engagement. Use visuals to create interactive content like polls and quizzes. Track Performance: Use analytics tools to track the performance of your visual content. Pay attention to engagement metrics such as likes, shares, and comments to understand what resonates with your audience. Stay Authentic: Authenticity builds trust. Show your personality and let your unique voice shine through in your visuals. Concluding the episode, MacKenzie and Aaron emphasize the importance of consistency and authenticity in visual marketing. They encourage podcasters to maintain a consistent aesthetic that aligns with the podcast’s core message and brand identity. This consistency helps in building a recognizable brand across various platforms. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike....

7/18/24 • 28:36

In this episode, MacKenzie and Mike discuss critical elements that may be missing from your podcast. They cover essential areas to enhance your podcast's success and listener engagement. Being this is Episode 404, we figured it would be a good time for you (and us) to try and figure out what might be missing from your podcast. 8 Potential Gaps Holding Back Your Podcast's Success 1. Marketing and Promotion: • Strategies for effective social media marketing • Leveraging SEO for podcasts • Collaborating with other podcasters for cross-promotion • Utilizing email newsletters to engage listeners • Paid advertising options and best practices 2. Audience Engagement: • Techniques for increasing listener interaction • Running contests and giveaways • Creating a community around your podcast (e.g., Facebook groups, Discord servers) • Responding to listener feedback and incorporating it into episodes 3. Technical Aspects: • Advanced audio editing tips • Best practices for remote recording • Upgrading your podcasting equipment • Troubleshooting common technical issues • Backup strategies for recordings and files 4. Content Creation: • Brainstorming unique episode ideas • Structuring episodes for maximum impact • Storytelling techniques for podcasters • Incorporating multimedia elements (e.g., video, live streaming) • Scripting versus improvisation: finding the right balance 5. Monetization: • Different monetization models (ads, sponsorships, merchandise, Patreon) • Approaching potential sponsors • Pricing and negotiating sponsorship deals • Creating exclusive content for paying subscribers • Financial management for podcasters 6. Analytics and Growth: • Understanding podcast analytics and metrics • Tracking and improving listener retention rates • Strategies for growing your listener base • Analyzing competition and finding your niche • Using feedback and data to improve your content 7. Legal and Ethical Considerations: • Understanding copyright and fair use in podcasting • Contracts and agreements with guests and collaborators • Ethical interviewing and content creation practices • Handling sensitive or controversial topics responsibly 8. Personal Development: • Time management and productivity tips for podcasters • Maintaining creativity and avoiding burnout • Continuing education and staying updated with industry trends • Networking with other podcasters and industry professionals • Setting and achieving podcasting goals We're sure all podcasters could come up with more things to check and make sure you are including in your podcast work-flow. Thanks for listening! You can always find us at podcastinsider.com and of course, blubrry.com. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

7/12/24 • 14:18

The Blubrry team spills their secrets on how to be consistent and how to stay motivated for podcast success. Mike and MacKenzie have a combined 30 years of podcasting and in this episode, they explore practical strategies, share inspiring stories, and offer expert tips to help you keep your passion alive and your episodes on schedule. Join us as we uncover the secrets to sustaining your podcasting momentum and turning your creative vision into a long-term success. Here Are 11 Tips to Help You Podcast Consistently 1. Set Clear Goals: Define what you want to achieve with your podcast. Clear goals give you something to strive for and help maintain focus. Whether it’s reaching a certain number of episodes, growing your audience, or monetizing, having a target can be very motivating. 2. Create a Content Calendar: Plan your episodes in advance. A content calendar helps you stay organized and ensures you have a steady flow of topics to cover. It can also help you align your episodes with relevant events or seasons. 3. Batch Recording: Record multiple episodes in one sitting. This can be a great way to ensure you have a backlog of content ready to go, reducing the pressure of producing an episode every week. 4. Engage with Your Audience: Listener feedback can be incredibly motivating. Engage with your audience through social media, emails, or comments. Knowing that people are listening and valuing your content can give you the boost you need to keep going. 5. Collaborate with Others: Collaborating with other podcasters or guests can bring fresh perspectives and ideas to your show. It can also introduce you to new audiences and provide a motivational boost through shared enthusiasm. Maybe even promo swaps or guesting on other podcasts in your topic area. 6. Continual Learning and Improvement: Invest in your skills by learning more about podcasting, audio editing, marketing, etc. Improvement can be a great motivator as you see the quality of your podcast enhance over time. Listen to podcasts (Like this one) and others that report about what is going on in podcasting. Sign up for podcasting newsletters. Take an audio editing class or watch YouTube videos about the editing software you are using. Attend relevant topic conferences and podcast events 7. Stay Passionate About Your Topic: Choose topics that you are passionate about. Your enthusiasm will not only keep you motivated but also engage your listeners more effectively. 8. Take a break if you need one: Don’t be afraid to take breaks when needed. Burnout can be a major de-motivator, so it’s important to take care of your mental and physical health. Schedule breaks or hiatuses to recharge. Play re-run episodes or run an episode you recorded earlier to cover your break. 9. Celebrate Milestones: Celebrate your achievements, whether it’s your 10th episode, 100th download, or first piece of positive feedback. Recognizing your progress can be very encouraging. 10. Monetization and Rewards: If possible, monetize your podcast. Financial rewards can be a strong motivator. This could be through sponsorships, merchandise, Patreon, or other revenue streams. 11. Join Podcasting Communities: Being part of a community of podcasters can provide support, inspiration, and accountability. Online forums, social media groups, or local meetups can be great places to connect with fellow podcasters. Implementing these strategies can help you maintain motivation and consistency in your podcasting journey. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

7/4/24 • 17:14

We have been busy! Today let's go over all the innovations Blubrry offers that you should know about – but might not have heard of. Whenever something new comes out we put the word out and our course build documentation. Then we tend to press on to the next big thing. Sometimes it’s good to step back and give you an overview of all we have to offer. Blubrry's Innovative Podcast Tools Hosting and Publishing Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools. WordPress Integration: PowerPress plugin for seamless management from WordPress. Private Podcasting: Secure podcasts for designated listeners. Vid2Pod: Converts YouTube playlists into audio podcasts. Monetization Programmatic Advertising: Automatically inserts ads into your podcasts. Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes. Premium Podcasting: Provides options for ad-free, bonus content, and early releases. Value4Value: Accepts donations in Bitcoin and traditional currency. Analytics and Growth Podcast Statistics: Detailed analytics including geo, apps, and devices. Audience Surveys: Collects demographics directly from listeners. Podcast Directory: Promotes your podcast in a large directory. MyCast: This service combines all your subscriptions into one RSS feed. A great use-case is to take all your video podcasts from RSS feeds and combine them into one “Playlist” style feed to subscribe to in a Set-top Box (Roku or Apple TV) podcast app. Media Kit: Creates a comprehensive overview for potential advertisers. Additional Features Podcast AI Assistant: Assists with planning, production, and promotion. Thrive Bundle: Enhanced tools including advanced stats and ad insertion. Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com. Concierge Service: Full setup assistance for your podcast. Transcription and Closed Captioning: Makes podcasts accessible with transcriptions. Media Mastering: Professional audio processing by Auphonic. Podcasting 2.0 support: Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org. Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters​. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

6/27/24 • 20:54

Welcome to another exciting episode of our podcast! In this episode, we discuss the world of video podcasting and specifically just how easy it can be with Blubrry. Podcasters and creators of all levels will learn about the unique opportunities and challenges video podcasting presents. Join us as we discuss the technical aspects of video production, content creation techniques, and how to effectively engage with your audience through visual storytelling. When it comes to podcasting in general, a video podcast is not that much harder to publish in an RSS feed than audio is. Simply upload an mp4 (the best format for a video podcast) and the rest is the same. On the production side, it’s a bit more complex. Doing a video podcast via RSS is more cancel-proof. It also allows you to distribute to more than one platform. Here are some things to think about if you are going to do a video podcast: Technical Setup Quality Equipment: Invest in a good camera, microphone, and lighting. Editing Software: Use reliable video editing software to ensure high-quality production. Hosting Platform: Choose a hosting platform such as Blubrry that supports video files and can generate an RSS feed. Note: Video files are much larger than audio files. Content Preparation Script/Outline: Prepare a script or outline to keep the podcast organized and engaging. Consistency: Maintain a regular schedule for releasing episodes. Target Audience: Know your target audience and tailor content to their interests. Recording Environment: Record in a quiet, well-lit space to minimize background noise and visual distractions. Testing: Test your equipment and settings before recording to avoid technical issues. Backup: Always have a backup recording to prevent data loss. Post-Production Editing: Edit for clarity and pacing, and remove any mistakes or unwanted sections. Video can be more challenging to edit than audio. If you are going to do an audio version of your video, edit the video and then extract the audio for your audio podcast (in that order). Branding: Add intros, outros, and any branding elements to create a professional look. Transcripts: Provide transcripts for accessibility. Distribution RSS Feed: Ensure your RSS feed is properly configured to distribute video content. Platforms: Submit your RSS feed to various podcast platforms like Apple Podcasts, Podcast Index and some others. (Video is not used on as many platforms as audio is.) As a secondary distribution, upload to YouTube, Facebook, X, Spotify if you're careful and other social media. SEO: Optimize episode titles, descriptions, and tags for better discoverability. Marketing Promotion: Use social media, email newsletters, and collaborations to promote your podcast. Engagement: Engage with your audience through comments, social media interactions, surveys and feedback. Analytics: Monitor analytics to understand viewer behavior and improve future episodes. Legal Considerations Copyright: Ensure you have the rights to all content used, including music and images. Disclaimers: Include any necessary disclaimers or disclosures for transparency. Miscellaneous Storage: Have adequate storage for video files and backups. Updates: Keep your equipment and software updated to avoid technical issues. Adaptability: Be open to feedback and willing to make changes to improve your podcast. Thanks for tuning in to this episode all about video podcasts! We hope you found our discussion informative and inspiring. Remember, integrating video into your podcasting strategy can open up new avenues for audience engagement and growth. Until next time, keep creating, keep sharing, and happy podcasting! The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

6/20/24 • 19:22

We've got a special episode of Podcast Insider as the Blubrry team celebrates our 400th episode! Join us as we reflect on our journey, share highlights and stories from past episodes, and discuss what's next for Blubrry Podcasting. This milestone is a testament to our incredible community of podcasters, listeners, and supporters. Thank you for being part of our journey! Episode 400 is likely not completely accurate. We guessed when we started Podcast Insider by adding up all the prior episodes of all the prior podcasts, but it’s close enough :) Cathy and Todd reflect on attending the Podcast Show in London in May Different names of this podcast Blubrry community podcast - Just about anything, no schedule. PowerPress Podcast - MacKenzie interviewed PowerPress and Blubrry users -  Weekly(Ish) Your Podcast - Todd and Mike talked about deep subjects around podcasting - Weekly(Ish) We combined PowerPress Podcast and Your Podcast into Podcast Insider - The current show with Mike, Mac and Todd weekly Todd has been a podcasting pioneer for 20 years Inaugurated into the Podcaster Hall of Fame in 2015, wrote the first book on podcasting Humble beginnings - Started with just Todd in 2004 and then brought on other staff in 2005 and then added more full-time employees in 2015 and have continued down that road. We want to extend our deepest gratitude to each and every one of you who have been part of this incredible journey. Your support, feedback, and enthusiasm have been the driving force behind our success. We've shared countless stories, learned valuable lessons, and built a community that thrives on the passion for podcasting. Here's to the next 400 episodes and beyond—continuing to innovate, inspire, and celebrate the world of podcasting together. Stay tuned for more exciting content, and as always, happy podcasting! The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

6/13/24 • 33:19

Today Blubrry discusses the essentials of building and maintaining a podcast website. We explore why having your own site is crucial for total control over your content and audience engagement. Specifically, we'll focus on the advantages of using WordPress paired with our plugin, PowerPress. Your show is never safer than when it's in your hands. If you are using WordPress and PowerPress for your podcast publishing, YOU are the platform. This is good. You own the feed address and get all the SEO benefits to your brand. BUT, with great power, comes great responsibility! Here are the main pros and cons of being your own podcast platform. Pros 1. Control and Customization Full Control: You have complete control over your content, layout, and feed settings. Customization Options: PowerPress offers various customization options for your podcast, including episode-specific settings, SEO features, and advanced feed settings. 2. SEO Benefits SEO Integration: WordPress is SEO-friendly, and PowerPress enhances this by allowing you to optimize your podcast episodes for search engines. Increased Visibility: Proper SEO practices can increase your podcast's visibility, attracting more listeners. 3. Integrated Website Unified Platform: Having your podcast and website on the same platform can simplify management and provide a seamless experience for your audience. Additional Content: You can easily add blog posts, show notes, and other content related to your podcast episodes. 4. Monetization and Analytics Monetization Options: You can integrate ads, affiliate links, and other monetization methods directly on your site. Detailed Analytics: PowerPress provides detailed podcast analytics, helping you understand your audience and improve your content. 5. Community and Support Large Community: WordPress has a large community of users and developers, providing extensive support and resources. Regular Updates: Both WordPress and PowerPress receive regular updates, ensuring your site remains secure and functional. Cons 1. Technical Knowledge Required Learning Curve: Setting up and managing a WordPress site with PowerPress can be complex, especially for beginners. Maintenance: Regular updates and maintenance are required to keep your site secure and running smoothly. 2. Hosting Costs Additional Costs: You need to pay for web hosting, domain registration, and possibly premium plugins or themes, which can add up. 3. Potential for Technical Issues Compatibility Issues: Plugins and themes can sometimes conflict, causing issues that need troubleshooting. Security Vulnerabilities: A poorly maintained WordPress site can be vulnerable to security threats, requiring vigilance and security measures. Too much security: Your RSS feed needs to remain public and not behind any firewalls or other blocking for security reasons. Some systems can block your feed from Apple and other destinations which defeats the podcasting works. In most cases, you are not trying to protect Fort Knox! 4. Time-Consuming Content Management: Managing a WordPress site can be time-consuming, especially if you're also focusing on creating podcast content. Backup and Recovery: Regular backups are essential to avoid data loss, adding to the time and effort needed. 5. Dependence on Plugins Plugin Reliance: Relying heavily on plugins to from the way your site LOOKS can sometimes lead to issues if plugins become outdated or unsupported. Performance Impact: Too many plugins can slow down your website, affecting user experience and SEO. At the end of the day you are responsible for the well-being of your podcast and it's corresponding website. Blubrry is here to help you and ensure that you are able to get the best experience possible, but the fate of your podcast is in your hands. The best place for support with any Blubrry product or service is our ticket system.

6/6/24 • 19:49

The podcasting path has been long and prosperous for our Podcaster of the Month, Greg Thompson. Greg Thompson Since its launch in 2016, Thompson's show, PodWheels, has produced more than 1,500 podcast episodes while generating more than 200,000 downloads. In this episode of Podcast Insider, he shared with us the long and winding road that led his career from sports celebrity interviews to the shared wisdom and important insights of truckers. Join Mike Dell as he learns of the incredible journey of Greg Thompson and the impactful stories from the world of trucking. Check out the Podwheels network here Find his Podcaster of the Month article here The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

5/30/24 • 42:21

Today we dive into the cutting-edge world of advertising strategies tailored specifically for podcasters. The monetization opportunities for podcasters is always changing, but there are a few ways that will always stick around. In this episode, we explore innovative ad techniques that go beyond traditional methods, helping you maximize your revenue while maintaining a seamless listening experience for your audience. The Blubrry team's expert advice on this topic can helps with actionable insights and advice to elevate your ad game. Discover how to transform your advertising approach to stand out in the ever-competitive podcasting industry. Two Main Types of Podcast Ad Strategies: 1. Dynamic Ad Insertion (DAI): (Programmatic) This allows podcasters to insert ads into their episodes dynamically, so different listeners might hear different ads depending on factors like location, listening platform, or time of day. This flexibility means that ads can be more relevant and timely. 2. Content Insertion: You manually set this up to insert ads, promos, intros, outros, and other such content. It’s less dynamic than DAI as it’s the same for everyone who listens during the time period set in the system. Ad insertion technology offers podcasters a variety of ways to enhance their podcasts and monetize their content effectively. Here are some key uses of ad insertion tech in podcasting: Time-sensitive Advertising: Podcasters can insert ads that are relevant only for a certain period, such as promotions for an upcoming event or a sale that is about to end. After the event or sale, they can replace the ad with another without altering the original content of the podcast. A/B Testing: With ad insertion technology, podcasters can test different ads to see which performs better with their audience. This can be done by alternating between different ad versions across different episodes or even within the same episode over time. Improved Listener Experience: By using ad insertion, podcasters can place ads in natural breaks within the content, making the listening experience less disruptive. This strategic placement can help maintain listener engagement and reduce the likelihood of listeners skipping ads. Back Catalog Monetization: Podcasters can monetize older episodes by inserting new ads into them. This makes the entire catalog a potential source of revenue, not just the latest episodes. Tiered Subscription Models: Some podcasters offer ad-free versions of their podcasts to subscribers while using ad insertion to monetize the free versions. This can encourage more subscriptions while still generating revenue from non-subscribers. Sponsorship Flexibility: Ad insertion technology makes it easier for podcasters to manage sponsorships. They can switch sponsors across different episodes or seasons without needing to re-record anything. Performance Tracking: Podcasters can track how well different ads perform in terms of listener engagement and interaction. This data is crucial for improving ad strategies and demonstrating value to advertisers. Replacing Beg/End: Change your intro messages/music/outros at the beginning or end of your shows. Ad insertion tech (or, more accurately for this discussion, content insertion) is available in three ways at Blubrry; htey can be used for more than just advertising. Here is what we offer at Blubrry: Manual ad insertion (Pre-roll only). Pre-roll ads for Thrive Bundle or Pro Hosting Manual ad insertion (Pre, Post, and Mid-roll). Full ad insertion with Blubrry Pro hosting Programmatic ad insertion. (DAI) Ads are automatically sold and inserted for you. You share in the revenue. $ This is available to ALL Blubrry hosting customers at no additional cost. By leveraging these capabilities, podcasters can not only increase their revenue but also improve the quality of their content and the satisfaction of their listeners. Thanks for joining us on Podcast Insider,

5/23/24 • 14:06

Creating exclusive content for paying podcast listeners is an excellent way to provide additional value and encourage more listeners to subscribe to premium tiers. Blubrry offers premium podcasting for creators to offer to their audience in hopes of not only creating special, specific content for them, but monetizing said content as well. Here are several ways podcasters can offer exclusive content to their paying subscribers: Bonus Episodes: Offer additional episodes that are available only to paying subscribers. These could include deeper dives into topics discussed in regular episodes, interviews with special guests, or entirely unique content not available in the main feed. Early Access to Episodes: Allow paying subscribers to listen to episodes before they are released to the general public. This early access can be a significant draw for dedicated fans who eagerly anticipate new content. Ad-Free Listening: Provide an ad-free experience for subscribers, which can make listening more enjoyable and streamlined. Extended Episodes: Offer longer versions of regular episodes with extended discussions, additional segments, or uncut interviews that non-paying listeners don't get to hear. Behind-the-Scenes Content: Share insights into the podcast production process, including planning sessions, bloopers, and discussions about how episodes are put together. This type of content gives listeners a sense of involvement in the creative process. Exclusive Q&A Sessions: Host live or recorded Q&A sessions where paying subscribers can submit questions. These could be about the podcast content, general advice, or personal questions for the host. Interactive Content and Polls: Allow subscribers to vote on upcoming episode topics, guests, or other elements of the show. Engaging listeners in the content creation process can increase their investment in the podcast. Member-Only Community Access: Create a private forum or chat group, such as on Discord or Slack, where subscribers can interact with each other and the hosts. This community aspect can be a strong incentive for fans to subscribe. Exclusive Merchandise: Offer merchandise like t-shirts, mugs, or stickers that are only available to paying members or at a discounted rate compared to general availability. Special Events: Invite subscribers to exclusive online or in-person events such as live recordings, meet-and-greets, or workshops. Personalized Messages or Content: Provide personalized shout-outs, birthday messages, or other personalized content that makes subscribers feel valued on a personal level. By leveraging these strategies, podcasters can create a compelling subscription offering that enhances listener engagement and boosts revenue, all while rewarding their most loyal fans with valuable content. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

5/17/24 • 13:55

A Rising Tides Raises All Ships As the world of podcasting continues to grow, creators must find innovative ways to expand their audience. Today, we're diving into the art of cross-posting, a powerful tactic that leverages the magic of collaboration. Podcasters that team up with fellow hosts can amplify their reach and introduce each other's content to a whole new crowd. Take note of these strategies and join us as we explore how to make cross-posting work for podcast hosts and their podcasting allies. Today's Hosts: MacKenzie Bennett and Todd Cochrane Cross-post Strategies for Podcaster Collaboration Guest Appearances: One of the most common forms of collaboration is inviting a podcaster from another show to be a guest on your podcast and vice versa. This exposes both podcasts to each other's audiences, potentially increasing listenership. Co-Hosting Episodes: Occasionally co-hosting episodes on each other's platforms can mix things up for listeners and offer fresh perspectives and discussions, which can be particularly engaging and attract followers from each host’s base. Cross-Promotions: Podcasters can agree to promote each other’s shows. This could be through shout-outs during episodes, sharing each other’s content on social media, or including links in newsletters. It’s a simple yet effective way to reach new listeners who trust the recommender’s tastes. Content Collaboration: Working together to produce content, whether it’s a series, a special episode, or a segment within an episode, can blend the strengths and unique styles of each podcaster. This might involve thematic discussions, debates, or joint investigations. Community Events: Hosting live events, whether online or in person, can generate buzz and deepen engagement with audiences. These events can include live podcast recordings, Q&A sessions, or meetups, providing an interactive experience for listeners. Social Media Takeovers: Allow a fellow podcaster to take over your social media accounts for a day or vice versa. This can add variety to your content and introduce your audience to new voices and styles. Shared Resources: Pooling resources such as editing software, studio space, or marketing tools can reduce costs and increase production quality. Collaborators can also share knowledge and skills in these areas to enhance each other’s podcasts. Joint Ventures: Launching a new podcast together that combines the unique elements of each host’s existing podcasts can attract listeners from both audiences and capture new ones interested in the joint content. Affiliate Marketing: If both podcasts discuss similar topics or products, they can arrange to use affiliate links and promote products they genuinely like, earning commissions and providing valuable recommendations to their listeners. Network Partnerships: Joining or forming a network of podcasts that share a similar theme or audience can enhance cross-promotion opportunities and streamline various aspects of podcast production and marketing. Be sure to implement today's tips on collaboration and cross-promotion into your podcasting strategy. Thanks for joining us on Podcast Insider, where we bring you insider access to the tools you need to succeed. Until next time, keep podcasting! The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

5/10/24 • 17:24