Show cover of REI Marketing Nerds

REI Marketing Nerds

The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.

Tracks

Episode #183 - Improving Your Google Ads Lead Quality
Generating thousands of leads with Google Ads doesn’t mean diddly if Google sends you all low-quality leads. And yet, that’s a problem many real estate investors face, especially with Google’s new algorithmic bidding function.  Algorithmic bidding is an easier and, in theory, more effective way to run your Google Ads campaigns. But by default, Google prefers sending you a higher volume of low-quality leads rather than a lower volume of high-quality leads.  But don’t worry — even though Google secretly wants to steal your money by sending you low-quality leads, there is an easy way to prevent this.  In this episode, you’ll discover a few tweaks you can make in your Google Ads campaigns today to instantly boost your lead quality.  Listen now.  Show highlights include:  The new, easier, and more effective way of letting Google’s algorithms run your ads for you (3:29)  The sneaky “Form Snippet” secret which forces Google to send you higher quality leads (10:22)  How to set different values for your leads in Google so you land better leads (and why almost no investors know this trick) (16:30)  Why Google secretly wants you send you lower quality leads (and how to prevent Google from stealing your investment) (19:44)  If you want to connect with Sief and see how his software can grow your short-term rental portfolio, visit his website here: https://techvestor.com/   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
22:38 09/21/2022
Episode #182 - Breaking Into The Short-Term Rental Market With Sief Khafagi, Part 2
The short-term rental space has a massive amount of untapped potential.  There is no competition. Younger generations want to live a nomadic lifestyle. And today’s guest, co-founder of Techvestor, Sief Khafagi, knows how to drive 52% more occupancy than your competitors.  In this episode, Sief shares why the short-term rental market can become your most profitable asset. He reveals how you can break into the industry. And he explains how you can do it without any of the headaches you typically associate with short-term rentals.  Want to scale your business in an untapped market with no competition? Listen now.  Show highlights include:  How to insstnalt move into the top 1% in the short-term rental market (2:40)  Why entering the short-term rental market us like entering the real estate investing industry 10 years ago where competition doesn’t exist (3:32)  2 bulletproof (and wildly profitable) reasons to grow your business by 2-4x this year with short-term rentals (3:55)  Why you can sell short-term rentals based on their projected revenue instead of their actual value (4:32)  The backwards “Single Family Mindset” mistake which can make you stinkin’, filthy rich in the next 5-10 years (7:09)  How to make passive income with short-term rentals (without finding, designing, or furnishing properties) (11:02)  How to drive 52% more occupancy than your competitors in the short-term rental market (13:47)  If you want to connect with Sief and see how his software can grow your short-term rental portfolio, visit his website here: https://techvestor.com/   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
23:31 09/14/2022
Episode #181 - Breaking Into The Short-Term Rental Market With Sief Khafagi, Part 1
The real estate industry is archaic compared to the tech industry. That’s why former tech employees can cause massive disruptions in real estate.  In fact, that’s exactly what today’s guest, former Facebook employee turned short-term rental investor, Sief Khafagi, did.  In this episode, Sief shares big tech secrets about hiring, leadership, and scaling with you, so you can apply them to your real estate investing business.  Want to run your investing business like a giant tech company with massive scale? Listen now.  Show highlights include:  The best piece of software which lets you scale to more than 40 short-term rentals in your portfolio (3:44) How being a terrible student sets you up for massive successful as a real estate investor (4:42) The “Natural Curiosity” factor which school tries to beat out of you (and why it gives real estate investors an unfair advantage) (6:16) How to create your next value-added activity in your business by answering one simple question (7:47) Why storytelling alone can boost your close rate to almost 100% (9:12) Facebook’s “Speed” secret for attracting high-quality talent in droves (and how to use this to build your real estate investing team) (11:09)  If you want to connect with Sief and see how his software can grow your short-term rental portfolio, visit his website here: https://techvestor.com/   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
23:36 09/07/2022
Episode #180 - Tripling Your REI Business By Driving For Dollars with Zack Boothe, Part 2
Most real estate investors want more wealth and freedom. That’s why you got into investing, right? But most investors don’t know how to grow their wealth and freedom. And almost no investor knows how to grow both at the same time.  Well, today’s guest, Zack Boothe, founder of Driving for Dollars Mastery, has cracked the code for scaling your business and freedom. In fact, he’s developed a system for tripling your REI business by driving for dollars.  And in today’s episode, Zack reveals not only how you can do this, but how you can start a driving for dollars extension of your marketing in under two months.  Want to triple your business while working less? Listen now.  Show highlights include:  The “Ugly Duckling” method for finding your next real estate investment property by the end of the week (0:58)  How to build a list of 70 investment houses in an hour with nothing but your car and cell phone (1:49)  The unsexy “Driving for Dollars” secret that can generate $1.2 million for your business this year (3:24)  How to give your real estate investing business an 85% profit margin overnight (5:10)  The “Optimize for Margins” trick for making more money by doing fewer deals (6:33)  The dirt-simple, 7-step process for starting a driving for dollars marketing channel that lands you 2,000 houses a week (8:09)  The #1 obstacle holding you back from making millions of dollars a year (and how to conquer it) (21:20)  How to make at least $40,000 in the next 40 days with only a grand in your pocket (22:30)  Why telling homeowners to work with a real estate agent “ethically forces” them to sell their house to you (24:33)  If you want to connect with Zack and check out his Driving for Dollars Mastery program, visit his website here: https://dfdmastery.com/40in40  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
28:24 08/31/2022
Episode #179 - Tripling Your REI Business By Driving For Dollars with Zack Boothe, Part 1
It’s easy to overwhelm yourself with all the latest tips and tactics for finding and closing real estate deals. You can run paid advertising campaigns, start a YouTube channel, build an email list, create a TikTok channel, and the list goes on.  But often, these options only distract you and create more anxiety. Sometimes following an unsexy, yet proven offline strategy—like driving for dollars—can help you soak up all the deals in your area.  Today’s guest, founder of Driving for Dollars Mastery, Zack Boothe, joins me to reveal why driving for dollars might be your most profitable marketing channel. And he reveals how to use real estate to follow your true passion.  Listen now.  Show highlights include:  How to accidentally discover if your purpose stretches out past real estate investing (5:18)  The broke man’s guide to getting into the real estate market (without having any capital) (16:09)  The little-known “Finder’s Fee” trick for making guaranteed profit in your real estate investing business (16:27)  How to clear your first million in real estate in the next 3 years (or less) (18:07)   The million-dollar “Different Currencies” secret for unlocking a near limitless stack of cash (18:55)  If you want to connect with Zack and check out his Driving for Dollars Mastery program, visit his website here: https://dfdmastery.com/40in40  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
25:13 08/24/2022
Episode #178 - Changing How You Market With Email With Luke Charlton, Part 2
I have good news and bad news:  The bad news is there’s a massive portion of your market that your marketing isn’t reaching. The good news is that today’s guest, Luke Charlton, shows you how to persuade this audience into buying through email.  Not only will you have a healthy pipeline of new clients, but you’ll obliterate your competitors because other investors don’t know how to use email.  Listen now!  Show highlights include:  The easiest (and most effective) way to make your emails entertaining and profitable (0:48)  3 ways to never run out of story ideas (even if nothing exciting happens in your daily life) (1:14)  Why leading with entertainment in your emails makes people addicted to reading them (and how leading with content repulses them) (3:53)  How to “get away” with sending a daily email (without making your unsubscribe rate skyrocket) (4:27)  The “Real Estate Reality TV Show” secret for squeezing every last penny out of your email list (5:48)  How to get better results from your Facebook Ads by paying less attention to them (9:38)  Why now may be the greatest time in history to run Facebook Ads (11:42)  If you want to connect with Luke, you can reach out to him at luke@lukecharlton.com or visit his website at https://lukecharlton.com/.  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
21:34 08/17/2022
Episode #177 - Changing How You Market With Email With Luke Charlton, Part 1
There’s a big, fat mistake most real estate investors make in their advertising which results in losing 30% of your potential customers. And to add insult to injury, this mistake also devours your advertising budget.  That’s the bad news. The good news?  The solution is almost so simple that no investors even think about it. Making this one tweak can 10x your business, and nuke your competitors.  In this episode, legendary Facebook advertiser, Luke Charlton, joins me to reveal this mistake and how you can fix it.  Listen now!  Show highlights include:  Why entertaining your email readers is more profitable than giving them value (1:44)  The “Facebook Ad Click Trap” real estate investors fall which devours their advertising budgets (3:23)  The dirt-simple 2-step system for jacking up the profitability of every ad campaign you run (4:21)  How understanding Chet Holmes’s “Buyer Pyramid” unlocks 10x sales (6:29)  Why following up with your motivated sellers list via text crucifies your deals (and what to use instead) (18:29)  The counterintuitive reason teaching “how to” content in your emails makes your audience hate your guts (20:36)  If you want to connect with Luke, you can reach out to him at luke@lukecharlton.com or visit his website at https://lukecharlton.com/.  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
23:06 08/10/2022
Episode #176 - When (and How) To Lock In Your Wins
Entrepreneurs love to complicate their business (even at the expense of their sanity, profits, and freedom).  Here’s a common trap entrepreneurs fall into:  They hit their peak performance month — bringing in double the amount of revenue as they normally do. So what do they do? They reinvest in their business. But this reinvestment comes at a steep cost: They make their business rely more on uncontrollable pieces.  The result?  You work harder and harder to make less and less money.  In this episode, you’ll discover the counterintuitive strategy to implement when you hit your peak performance month, so you can sustain your growth (without sacrificing your profits or freedom).  Listen now before you commit this fatal mistake!  Show highlights include:  The weird way reaching peak performance in your real estate investing business sets you up for humiliating failure (2:40)  How your best month in business dupes you into doubling your expenses and sacrificing your time and profits (3:39)  Why reinvesting in your business can actually create a profit-devouring behemoth you can’t control (9:20)  The obvious and overlooked trick for locking in your peak performance months instead of squandering them (10:36)  The “Subtraction” secret for consistently breaking your revenue record every month (11:54)  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
14:46 08/03/2022
Episode #175 - Building Your Ideal REI Business, With Mike Simmons, Part 2
What if you could understand the growth trajectory, health, and blind spots of your business in a single data point?  Well, good news:  You can.  And better news:  Nothing will free up your time, skyrocket your revenue, and give you more clarity than figuring out this data point.  In this episode, Mike Simmons joins me again to reveal how to find this data point which runs your entire business.  Listen now.  Show highlights include:  The “unsexy” pitfall investors make with their business which causes it to implode on them (and how to avoid this in your business) (1:37)  The only 6 KPIs you need to measure to build a behemoth real estate investing company (7:01)  The “Moneyball Method” which reveals the health and growth trajectory of your business with one data point (8:22)  How you can “retire” by the end of the year (without selling your business) (19:29)  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Mike’s business here: https://www.mikesimmons.com Tune into Mike’s Just Start Real Estate Podcast here: https://podcasts.apple.com/us/podcast/just-start-real-estate-with-mike-simmons/id732855311
25:56 07/27/2022
Episode #174 - Building Your Ideal REI Business, With Mike Simmons, Part 1
Every investor falls into the trap of real estate investing:  You imagine you can sip cocktails on the beach while making more passive income than most people’s salaries.  But here’s the problem: It’s never that easy — unless you have systems and processes in place to grow your business without your involvement.  Our guest today, Mike Simmons, figured out how to do that. After losing $30k on a bad deal, he figured out how to close 100 deals per year working less than 2 hours a week. And he’s revealing how you can duplicate his success in this episode.  Listen now.  Show highlights include:  Why remodeling a house by yourself costs you more in terms of holding costs, taxes, and insurance (even if it saves you money) (7:51)  The insidious “Invisible Costs” of real estate investing which makes you miserable and penniless (8:35)  The “6 Residents” trick for transforming a single-family home into a bonafide cash cow (and why you shouldn’t do it) (11:55)  How growing your investing business at breakneck speed forces you to systematize it (13:28)  Why acting like a dictator to your ocntractos minimizes their mistakes and maximizes your profits (19:04)  How your skepticism of other successful real estate investors holds you back from hockey stick growth (21:50)  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Mike’s business here: https://www.mikesimmons.com Tune into Mike’s Just Start Real Estate Podcast here: https://podcasts.apple.com/us/podcast/just-start-real-estate-with-mike-simmons/id732855311
28:11 07/20/2022
Episode #173 - The Five Currencies Of Decision Making
Every business decision comes with trade-offs. There is no free lunch, as economists say. But most investors think that money is the only currency.  Sure, you can make more money by doing everything yourself. It just comes at the expense of your happiness, freedom, and sanity.  Here’s why I bring it up:  There are five different currencies of decision making. And by understanding what each currency is, you will not only make more profitable decisions, but you’ll get more joy from your business too.  Want to find out what these five currencies are? Listen to the episode now.  Show highlights include:  Why only measuring business decisions in dollars bankrupts your happiness (and 4 other currencies to use instead) (4:40)  The “5 TIMER Currencies” which help you make smarter, more profitable business decisions (5:11)  How to create time out of thin air (without sacrificing your business) (6:57)  The single most important asset in your real estate investing business (and why you can never get more of it) (13:08)  The weird way becoming too successful in business causes untold amounts of suffering (15:14)  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Vince’s business here: https://callporter.com/ Schedule a call with Vince https://callporter.com/ Call Porter on Instagram - https://www.instagram.com/callporterofficial/
20:38 07/13/2022
Episode #172 - Qualifying Seller Leads On The Phone With Vince Hall from Call Porter
Most investors can get leads. Send enough postcards, mail enough letters and run enough ads—somebody will call you.  But many leads waste your time. They expect sky-high prices, don’t want to sell or don’t understand what you do.  The less you waste your time with these tire kickers, the more you can talk with real, motivated leads and close deals. In this episode, Vince Hall from Call Porter shows you how to qualify leads on the phone to weed out those who waste your time and focus on lucrative deals instead.  Want to stop wasting your time and close more deals? Listen now!  Show highlights include:  Why picking up the phone could be the most profitable activity in your business. (9:48) The “4 pillars of a good real estate deal” checklist that helps you qualify leads in minutes. (12:42) How an overseas VA can hurt your business (and why “overpaying” for U.S.-based phone operators lets you close more deals) (19:10) How to make Instagram give you more views on their algorithm by adding silly songs to your videos. (31:20) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Vince’s business here: https://callporter.com/ Schedule a call with Vince https://callporter.com/ Call Porter on Instagram - https://www.instagram.com/callporterofficial/
53:22 07/06/2022
Episode #171 - Doing 100 Deals a Year In 2 Hours a Week With Mike Simmons
Real estate seminars tell beginners that real estate will make them more money than their job while working half as much. But for most investors, investing becomes the opposite: They’re busy all day closing a few deals per year (if any). But working a few hours per week while your business builds wealth isn’t impossible. This week’s guest Mike Simmons does exactly that: He works 2 hours per week and does 100 deals per year. In this episode, you’ll find out how he got there—and how you can do more deals in less time, too. Ready to stop working so much? Listen now! Show highlights include: Why financial freedom isn’t enough to live your dream lifestyle (and the real freedom most investors want from their business) (8:23) How to leave your comfort zone by transforming your identity (even if it takes 5 years) (9:55) The odd way wasting $3000 on a bad seminar can jumpstart your real estate business (even if you have zero takeaways) (16:35) The biggest mistakes newbie investors make (and how to avoid them) (25:05) How to fix your “marketing problem” and convert leads to deals by changing nothing about your marketing (28:34) Marketing lessons learned from spending $1 million on direct mail (38:20) Find out more about Mike here: https://www.mikesimmons.com/ Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
46:38 06/29/2022
Episode #170 - Top 5 - Will Your Site Be Affected By Google's New Link Spam Update?
Google rolled out a new link spam update to their SEO algorithm on Jul 27, 2021. Will this new update affect your site’s rankings?  If you were involved in manipulating Google’s algorithm by using spammy “hacks,” then your results might suffer. And even if you weren’t manipulating Google, your site still could be affected.  Google’s new link spam update looks at two specific types of links. One of which, many real estate investors use in their SEO strategy.  In this episode, I reveal what Google’s new update is, how it will affect your site’s rankings, and what you can do to attract new leads and clients on Google after this update. Show highlights include: Why backlinks are still a central part of attracting leads from Google (even if they’re not as important as they once were) (3:23)  How trying to “hack” Google’s algorithm to rank higher backfires and lowers your rank (9:03)  Why affiliate and guest posting links can send your website to Google purgatory (10:36)  Have you used guest posting to boost your SEO in the past? Here’s why you shouldn't be worried about Google’s new update (16:37)  3 keys that transform guest posting from a useless tactic into a way to attract new leads and clients (18:20)  Why getting 1-2 links per month helps you close more deals than getting 10+ links per month (19:07)  If you’d like a free trial to try REI BlackBook and get other special bonuses like my PPC Class, SEO Class, and Damon’s 15x3 Framework, then head to https://www.reiblackbook.com/nerds.   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.
23:11 06/01/2022
Episode #169 - Top 5 - Making Content Marketing Work For Real Estate Investors
You might think the goal of making content is to grow your business. But most real estate investors end up writing hundreds of blog posts and get no deals as a result. But generating leads and traffic isn’t about what you post, but where it ends up. Most people don’t know where and end up only writing for themselves. In this episode, you’ll find out about the three critical mistakes investors make when posting online and how to avoid spending hours writing with nothing to show for it.  Show highlights include:  Why thousands of blog posts end up hiding your website from motivated sellers- and how to get a flood of traffic on a single page. (2:50) The real reason nobody likes what you post and how to attract more leads than your competition instantly. (8:08) How to make a website more successful than your competitors’ by counting the words on Google search results. (10:46) The “investment” mindset that dominates your market and generates leads on repeat. (13:27) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
17:35 05/25/2022
Episode #168 - Top 5 - 2021 Changed The Game For Real Estate Investors. Here's What To Do About It.
2021 brought a lot of ruckus to both real estate investors and online advertisers. It’s been one of the most difficult years for both groups — and most real estate investors fit into both groups.  Why has this happened?  There’s been a lot of changes in these industries that aren’t in our control. Apple killed tracking potential customers all over the internet. The crisis made the real estate market we used to know. And iBuyers made more people aware of real estate investors — meaning there’s more competition and less demand for your services.   That’s the bad news.  The good news?  There’s still time to make changes in your business so you9 not only survive the next decade, but thrive because of all these changes. In this episode, you’ll discover some of the most important things you can do today so your real estate investing business still exists by this time next year.  Listen to this episode now and take the steps you need to take so you still have a business next year.  Show highlights include: The truth about why your Facebook ads and Google ads don’t work anymore (and how to make them profitable again) (5:12)  Why 2021 has been one of the hardest years for real estate investors (and how to bounce back in 2022) (7:19)  Why the prices of ads skyrocketed on every single advertising channel in 2021 (12:38)  8 brutal reasons why you spent double on your advertising efforts for half the return this year (13:25)  Why many of the difficulties you faced in 2021 are here to stay (and how to use them to your advantage next year) (16:05)  How HGTV and iBuyers killed the real estate industry (and how this can be a good thing for your real estate investing business) (20:07)  Why iBuyers eat real estate investors’ lunch (and the “brand secret” for eliminating iBuyers for good) (21:19)  How Apple’s iOS14 update murdered all your ads this year (23:49)  The “Identity Method” for succeeding in a world where regular advertising strategies no longer cut it (30:08)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
42:08 05/18/2022
Episode #167 - Top 5 - The Future of Direct Mail Marketing, With Ryan Dixon
The personal touch of direct mail is something email can’t replicate. Most end up in the spam folder, ignored by potential sellers, and then you’re spending money without sending a message.  Direct mail has seen a spike in the last few years. Take the guesswork out of your mailing lists and trap better results by learning from the experts (instead of spending more money). Today’s guest Ryan Dixon, of REI Print Mail, shares what tools bring you deals on demand and why direct mail never fails in an ever-shifting market. Show highlights include: The “[NAME] Superpower” direct mail uses to flood your phone with deals (even during a pandemic). (2:43) How your ‘inner artist’ sabotages mailing lists - and tools you need for designing direct mail everyone loves. (6:15) Why marketing experts are moving into direct mail right now - and how to profit from your mailing lists (even when everyone jumps ship for the ‘next big thing’). (19:30) How to combine direct mail with your other marketing tools for a system that attracts high-quality leads on repeat. (24:45) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We’ll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Link to REI Print Mail:  https://reiprintmail.com/launch/adwordsnerds Get a free strategy call with Ryan: http://calendly.com/reimail
32:35 05/11/2022
Episode #166 - Top 5 - SMS Marketing Is Changing Fast. Here's Everything You Need To Know...
New regulations on SMS marketing are coming down the pipeline. Committing some of these "criminal" mistakes results in fines — sometimes up to tens of thousands of dollars.   That’s the bad news.  The good news?  Text message marketing isn’t dead. In fact, by applying the principles covered in this episode, you’ll have a leg up on all your competitors who are using SMS marketing.  Damon Remy, owner of REI BlackBook and SMS marketing expert, joins me to discuss these new regulations, how they affect your SMS strategy, and how to continue to use SMS in your marketing. Show highlights include: Why some investors are getting fined tens of thousands of dollars for marketing over text in the wrong way (and the simple way to avoid big, fat fines) (1:36)  The weird way automation wipes out your free time instead of creating more (7:43)  How the 2019 TRACE Act can cost you up to $10k per unsolicited text message (17:04)  Why relying only on texting for lead generation will sabotage your business soon (25:38)  How to use text messages to nurture your leads (without getting ransacked by fines) (29:02)  The “Keyword Trick” for creating conversational text messages your leads won’t hate to get (31:52)  2 simple ways to get written permission to text your database and avoid expensive fines (32:22)  The #1 most important (and overlooked) factor that determines how many online leads turn into clients (33:31)  How you’re decreasing your chances of closing a new lead by 100x in the first 15 minutes (34:44)  If you’d like a free trial to try REI BlackBook and get other special bonuses like my PPC Class, SEO Class, and Damon’s 15x3 Framework, then head to https://www.reiblackbook.com/nerds.   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.
45:52 05/04/2022
Episode 165 - Growing Your Investment Business In a Post-COVID World with Dave Bokman
The 2020 crisis exposed businesses all over the world, especially real estate investing businesses. It highlighted your inefficiencies with crystal clear certainty. And caused many businesses to go belly up.  But it’s also created an enormous opportunity for making your real estate investing business virtual. Everyone now uses the internet for buying and selling large items—like a house—which wasn’t the case just a few years ago.  In this episode, Dave Bokman, owner of Philly Home Investor, joins me to discuss transitioning to a touchless transaction system. You’ll discover how you can finally take your investing business virtual — and close more deals over the phone this year than you ever did in business before.  Listen now and ensure your real estate investing business thrives in the future.  Show highlights include: The “Touchless Transaction” technique which lets you run your real estate investing business from anywhere in the world (without sacrificing sales) (4:15)  How this recent restaurant trick helps you close more deals with a fraction of the effort (6:21)  The “Virtual Wholesaling” mindset tweak which separates the top investors from the mediocre ones destined to fail (7:09)  How to actually close more deals over the phone than you were when you visited every property (8:34)  4 key ingredients you need to close deals by only using your phone (11:41)  Why firing yourself from your business is the single most profitable decision you can make (17:47)  How to pick the perfect partner to create compound interest with in your business (20:46)  The “Self-Sustaining” marketing secret which helps your business survive (and even thrive) during tough times (26:43)  How to “reverse” your lead generation and make leads chase you instead of you chasing them (32:11)  If you’d like to see a fantastic example of an SEO’d real estate investing site, check out Dave’s website at https://www.phillyhomeinvestor.com/. You can also check out Dave’s personal site here: https://www.bokmaninvestmentgroup.com/   Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
39:43 03/23/2022
Episode 164 - Better Communication With Sellers with Darin Dawson
There are more competitors for real estate investors than ever before. Not only do you have to compete against each other, but you also have to worry about realtors and Silicon Valley-backed iBuyers too.  That’s the bad news.  The good news?  It’s never been easier to communicate with sellers in a personal, human way that makes them only want to work with you.  In this episode, Darin Dawson, co-founder of BombBomb, joins me and reveals how adding video into your follow up campaigns creates that human connection your sellers are searching for.  Listen now and make your competitors irrelevant with easy-to-create videos.   Show highlights include: The sneaky way you’re sabotaging your deals every time you send an email, text, or DM (3:13)  How to cut through the clutter in your prospects’ never-ending inbox to close them with ease (5:23)  The insidious way “Digital Pollution” nukes your closing rate and bites a big, fat chunk out of your bank account (5:32)  Ghosted by sellers? Here’s how to become impossible to ignore (7:25)  The counterintuitive way scaling your sales processes cripples your closing rate and might bankrupt your business (12:34)  The “Connection Approach” for decimating your competitors (even if they offer sellers more money than you) (13:28)  Why hiring someone with less credentials and experience makes leaving your company almost impossible for your entire team (23:35)  The “Moments that Matter” method for using video at the perfect time so you can close a seller (37:06)  If you’d like to see how using video skyrockets your closing rate, you can sign up for BombBomb here: https://bombbomb.com/. You can pick up a copy of Human-Centered Communication here: https://bombbomb.com/book. Or you can connect with Darin on his LinkedIn page here: https://www.linkedin.com/in/darin-dawson-6a62351/.  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
44:27 03/16/2022
Episode 163 - The Best Mindset For Long-Term Success In an Uncertain World
Marketing isn’t easy. Consistent, long-term results are even more difficult. And this is especially true for real estate investors because the world of real estate and marketing constantly changes.  Not to mention, many people in our industries brag about their marketing results, further frustrating us when we get mediocre results.  But here’s the thing…  Achieving consistent, long-term marketing results for your real estate investing business is possible. All it requires is two simple, but not easy, mindset shifts.  In this episode, you’ll discover what these 2 mindset tweaks are and how they give you the highest chance of continuous success.  Listen now and guarantee your success.  Show highlights include: The “Mental Framework” secret for making more money by empowering your team (even if they mess up) (3:18)  The sneaky way survivorship bias tricks you into making money-eating marketing mistakes (4:29)  Why your most cost-effective marketing strategies won’t last forever (and how to know when to jump ship) (8:23)  How to give your marketing campaigns the highest possible chance of long-term success by the end of the day (10:29)  The counterintuitive reason too much success leads to soul-crushing failures (and the simple way to prevent success from sabotaging your business) (11:13)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
13:54 03/09/2022
Episode #162 - Hiring People Who Match Your Values
In the real estate investing world, many business owners dismiss the idea of creating mission and value statements. In the corporate world full of woke businesses, these statements mean nothing.  But when you don’t define your values, it’s impossible to attract the best fits for your business. In fact, defining my company’s values was the single most valuable thing I’ve done in the past 5 years.  And you know what?  When you define your values the right way, it’ll be the most valuable thing you do in the next 5 years too. In this episode, you’ll discover the right way to define your company’s values and attract all-stars to your team with ease. Listen now and make your next hire your best one yet.  Show highlights include: Why hiring out of desperation cripples your growth instead of supporting it (2:42)  The single most impactful “tweak” to your hiring process which guarantees you hire the best teammates (3:31) Why mission and value statements for your company are a waste of time (and why asking this question instead attracts top performers) (4:21)  The counterintuitive way hiring based on skill set alone can bankrupt your business (9:40)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
12:16 02/23/2022
Episode #161 - How To Absolutely Guarantee Your Success In Anything
Everyone overcomplicates success. They think they need a mansion, fancy sports car, and millions in the bank or they’ll feel like a failure.  Here’s the cold hard truth:  If you think you need all that to be successful, you feel like a failure if you’re missing one ingredient. Meanwhile, someone driving their rusty pickup truck to their studio apartment “feels” more successful than you, even if they only have a grand to their name. Why?  Because they don’t “need” any of those things to feel successful. And that, my friend, is the key to success. When you stop needing so many things, you unlock true success.  Best part?  You actually get all the things you want too.  In this episode, you’ll discover how to guarantee your success by “needing” fewer things. Listen now and never feel like a failure again.  Show highlights include: How to become successful at everything you do by flying on a plane (1:46)  Why complex business systems with several moving parts are destined to fail (even if each piece is 99.99% reliable) (10:18)  The “simplify your success” secret for never experiencing gut-wrenching failures again (11:40)  How your imagination accidentally sabotages your success (even if you visualize success every day) (12:06)  Thee profound insights only ancient religions realized for guaranteeing your success (14:14)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
18:16 02/16/2022
Episode #160 - 112 Deals In One Year With Matt Bell
Starting a real estate investing business ain’t easy. You need funding. You need contractors. And you need a system for attracting sellers. But you know what’s even more difficult?  Scaling your business and so you can spend time with your family without guilt. This is where many investors trap themselves in the mundane parts of their business, which suffocates true growth.  But you don’t have to fall into this trap yourself.  In this episode, real estate investor Matt Bell joins me and reveals his strategy which helped him close 112 deals in one year. Best part? His business is less than 3 years old!  Listen now if you want to do 100+ deals in your investing business every single year.  Show highlights include: The powerful “Broker to Broker Referral” trick which spoon feeds your clients at least 100 deals per year (6:53)  How to tell if you should stay the course or give up on your business when you’re broke, stressed, and hopeless (9:15)  The “Fail Forward” mindset tweak which builds unbreakable momentum each and every time you fail (even if you experience gut-wrenching failures) (11:15)  The 10,000 hour rule both Tom Hanks and Michael Jordan used to master their craft (12:15)  How to do 112 deals a year in 3 years (or less) even if you’re brand-spanking-new (20:44)  Why hiring only based on talent is a recipe to waste your payroll budget without growing your business (22:40)  The “Automation and Manual Effort” method for following up and actually landing deals (34:49)  If you’d like to connect with Matt (or see why his business is booming), you can check out his website at https://apollohomebuyers.com/. Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
41:55 02/09/2022
Episode #159 - Power, Profits and Purpose with Robert Syfert
As a business owner, it’s easy for distractions to take you off course. Most distractions are disguised as massive, life-changing opportunities. And it’s difficult to tell the difference between the two.  But here’s the thing…  You’re either following your life’s purpose or not. When you’re following it, money flows into your life with abundance. When you’re not following it, every little mistake sabotages your happiness and peace.  In this episode, real estate investor and serial entrepreneur, Robert Syfert joins me to reveal how to tell if you’re following your life’s sole purpose.  Listen to the episode now and put your life on “easy mode.”  Show highlights include: The insidious way learning morphs into a deadly form of procrastination (and how to break free so your bank account overflowa) (5:02)  Why starting a real estate investing business when you’re dead broke gives you an unfair advantage (5:09)  How to find your “sole purpose” by following your inner critic (without burning out) (9:15)  Why chasing discomfort brings your life’s true purpose in 8k resolution (11:34)  How improving your weaknesses steals your wealth (and why focusing on your strengths makes your pockets fatter) (14:09)  The deadly “analysis paralysis” trap every entrepreneur falls into right before leveling up (21:35)  The “2 to 3 steps ahead” method for picking the perfect business coach to skyrocket your growth and impact (40:03)  The weird “all leads suck” mindset tweak that transforms ice-cold leads into red hot sellers (44:04)  If you’d like to learn more about Robert and connect with him, you can find everything he’s working on here: https://​​iamrob360.com. And you can find his Coaching for Real Estate Investors site here: https://realestateinvestor.com and his YouTube channel here: https://www.youtube.com/channel/UC2lfD02Yqtxhhzjm9tH9f1w  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
51:21 02/02/2022
Episode #158 - The Expert is Never Certain
Have you ever been ripped off by a so-called marketing expert that promised you X, Y, and Z but gave you nothing?  Cunning self-proclaimed “experts” dupe many real estate investors into investing their hard-earned capital into their services. These tricksters promise innocent investors the world, but deliver nothing. Why does this happen?  More often than not, “experts” cloak their incompetence with certainty. It happens in all industries — especially complex ones like marketing.  Here’s the truth:  The top experts in any field are never certain. The more you dig into a certain subject, the less confident you become. Knowing this little counterintuitive truth can protect your wallet from greedy, new age robber barons.  In this episode, you’ll discover why the least certain experts are the most competent. And how knowing this protects your wealth and boosts your marketing performance.  Listen to the episode now before you get fooled again. Show highlights include: Why complete ignorance around a subject like crypto helps you make more informed (and profitable) decisions (3:49)  How blind allegiance to an expert in any industry can sabotage your investments (6:00)  The counterintuitive reason following the least confident experts in an industry makes your pockets fatter than trusting the most confident ones (6:52)  The insidious way marketing experts disguise their incompetence as certainty (and ransack your business) (9:56)  The “It Depends” selection filter which prevents self-proclaimed experts from robbing you blind (10:04)  If you’d like to learn more about Andrew and connect with him, you can find his website at OzarksHouseBuyers.com. Or you can follow him on Instagram here: @newlon_andrew and Facebook here: Ozarks House Buyers on Facebook.  Need help with your SEO and content marketing strategy? You can book a free strategy call and discover your top 10 SEO opportunities for you at https://theseomama.com/.   Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
12:19 01/26/2022
Episode #157 - 139 Deals a Year In Small Markets With Andrew Newlon
Are you closing 139 deals per year in your real estate investing company?  If not, you’ll discover how to do that in this episode — whether you have years of experience or are brand-spanking new.  In this episode, Andrew Newlon joins me to discuss how he scaled his company from working on a couple fix and flips a year to doing 139 deals a year.  Best part?  Andrew only works with two small markets in different locations.  Listen to the episode now and unlock the keys to massive growth and success in your business.  Show highlights include: Why your fear of messing up paralyzes your growth more than your biggest boneheaded mistake (5:39)  The ‘Sell Houses Backwards” secret for getting your foot in the door of wholesaling when you don’t have extra cash (5:54)  Why people with zero business background or skills create the best businesses (6:52)  The “Rural Migration” phenomenon happening right under you nose (and how to capitalize on it this year) (11:18)  The counterintuitive reason slowing down your growth scales you company faster than taking on more volume (19:05)  Why managers with no ties to the real estate industry make the best hires for your team (19:57)  The “compete on fun” method for poaching top talent even if you offer them a lower salary (23:45)  The dark side of generating too many leads and how it can bankrupt your real estate investing company (26:28)  If you’d like to learn more about Andrew and connect with him, you can find his website at OzarksHouseBuyers.com. Or you can follow him on Instagram here: @newlon_andrew and Facebook here: Ozarks House Buyers on Facebook.  Need help with your SEO and content marketing strategy? You can book a free strategy call and discover your top 10 SEO opportunities for you at https://theseomama.com/.   Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
40:34 01/19/2022
Episode #156 - 2021 Changed The Game For Real Estate Investors. Here's What To Do About It.
2021 brought a lot of ruckus to both real estate investors and online advertisers. It’s been one of the most difficult years for both groups — and most real estate investors fit into both groups.  Why has this happened?  There’s been a lot of changes in these industries that aren’t in our control. Apple killed tracking potential customers all over the internet. The crisis made the real estate market we used to know. And iBuyers made more people aware of real estate investors — meaning there’s more competition and less demand for your services.   That’s the bad news.  The good news?  There’s still time to make changes in your business so you9 not only survive the next decade, but thrive because of all these changes. In this episode, you’ll discover some of the most important things you can do today so your real estate investing business still exists by this time next year.  Listen to this episode now and take the steps you need to take so you still have a business next year.  Show highlights include: The truth about why your Facebook ads and Google ads don’t work anymore (and how to make them profitable again) (5:12)  Why 2021 has been one of the hardest years for real estate investors (and how to bounce back in 2022) (7:19)  Why the prices of ads skyrocketed on every single advertising channel in 2021 (12:38)  8 brutal reasons why you spent double on your advertising efforts for half the return this year (13:25)  Why many of the difficulties you faced in 2021 are here to stay (and how to use them to your advantage next year) (16:05)  How HGTV and iBuyers killed the real estate industry (and how this can be a good thing for your real estate investing business) (20:07)  Why iBuyers eat real estate investors’ lunch (and the “brand secret” for eliminating iBuyers for good) (21:19)  How Apple’s iOS14 update murdered all your ads this year (23:49)  The “Identity Method” for succeeding in a world where regular advertising strategies no longer cut it (30:08)  Need help with your SEO and content marketing strategy? You can book a free strategy call and discover your top 10 SEO opportunities for you at https://theseomama.com/.   Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds. 
41:57 12/22/2021
Episode #155 - Link-Building Tactics For Real Estate Investors with Tessah Aihara
The real estate investing industry is stuck in the past. And relying on old-school marketing strategies that used to work is a recipe for failure today.  This includes SEO and content marketing. Realtors and agents have left real estate investors in the dust when it comes to SEO marketing. And this could doom the real estate investing industry in the near future.  But how do you create content and focus on SEO when you have a million other things to do and aren’t a great writer?  In this episode, Tessah Aihara, SEO expert and owner of The SEO Mama, joins me to reveal simple SEO strategies that helps your content close more deals.  Listen to the episode now before the entire real estate investing industry gets left behind. This is the future of online marketing!  Show highlights include: The “Hone Everyday” filter for selecting an SEO agency that delivers the results you promise (5:24)  How to create massive PR campaigns (even if you can’t get into major media publications) (5:57)  The cold, hard truth about why link-building isn’t as effective for SEO as it once was (and the “outcome” mindset that helps you build links that drive sales) (10:02)  The insidious “Illusion of Activity” trick SEO agencies use to steal your money in plain sight (13:28)  Why designing your content strategy like a restaurant menu gives you a positive ROI from SEO (16:50)  How ranking for niche searches with a fraction of the traffic volume drives better SEO results for real estate investors than targeting “we buy homes” (20:49)  The “Content Cluster” SEO strategy that makes Google want to rank you higher than your competitors (23:57)  Why it takes at least 8 months for Google to notice your articles (and how to use this to build a profitable SEO strategy) (30:39)  How to compete with other real estate investors pumping out 100 articles a months (without writing nearly as many posts) (31:21)  Why thinking about your content like products in a store makes it profitable instead of a massive waste of time and money (33:18)  Need help with your SEO and content marketing strategy? You can book a free strategy call and discover your top 10 SEO opportunities for you at https://theseomama.com/.   Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
39:14 12/15/2021
Episode #154 - The Secret To Living An Effective Life
As entrepreneurs, we have a million different problems that could affect our businesses at any point. For example, a high-performing ad could stop working overnight for seemingly no reason.  When this happens, most entrepreneurs try to fix the ad because that’s the most obvious solution. But the obvious solution often doesn’t address the root cause. And if you can’t fix the root cause, you’ll continue having these same problems.  The result is you waste a lot of time and blow a bunch of money.  In this episode, you’ll discover how to spot the root cause of any problem your business faces with more accuracy. That way, you can minimize your mistakes in the future.  Listen to the episode now before repeating the same mistakes over and over. Show highlights include: Why addressing your most obvious advertising problems won’t magically land you more leads or deals (8:14)  The sneaky “distal cause” reason for why improving your ads doesn’t boost conversions (9:02)  The real reason why your Facebook ads don’t convert as much as they did a year ago (10:14)  Why you should consider replacing Facebook ads with another marketing channel (11:46)  The critical “root cause” mindset shift for succeeding in advertising, business, and life (12:12)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.
13:40 12/08/2021