Show cover of REI Marketing Nerds

REI Marketing Nerds

The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.

Tracks

Episode #276 - Encore: 30 Flips A Year Using Paid Traffic with Chris Music
Many real estate investors never flip more than 30 houses a year. But today’s guest, Chris Music, accomplished that goal.  Chris’s secret?  He swapped out direct mail campaigns with online marketing. Not only does he get a better return, but he’s able to work less while flipping 30 houses a year — in California of all places.  In this episode, Chris reveals why online marketing is superior to offline marketing and how it’s helped grow his business consistently over the past couple of years.  Ready to discover why online marketing is your key to growth and success? Listen to the episode now. Show highlights include: The “Supply Force Depreciation” secret for why home prices continued to rise throughout 2021 against experts’ advice that they would drop (3:31)  Why real estate investing is one of the safest industries in the world (even as the world turns upside down) (4:38)  The weird “Mental Zone” the real estate industry is entering (and why you shouldn’t worry that price inflation is slowing down) (7:15)  How to be a successful real estate investor in California (even as there’s a mass exodus of people leaving) (8:49)  The “Looking For You” reason why Google Ads beast direct mail campaigns 9 times out of 10 (13:16)  Why redesigning your website might be the most profitable marketing investment you make all year (15:22)  If you’d like to get in touch with Chris Music and sell your house, you can find his website at https://www.psbuyshouses.com/.  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. 
25:07 7/10/24
Episode #275 - Encore: Building Your Real Estate Investing Brand with Penney Dollar
Most investors use patchwork marketing tactics they learned from different sources. Whether it’s direct mail, bandit signs, SEO, AdWords or postcards–you’ve probably heard it all a thousand times.  You can see success with all these tactics, but most investors don’t know why they do them. If you do know, you can beat even established competitors. The truth is: All the marketing you do compounds when you start building a brand.  In this episode, Penney Dollar stops by to show you how to build your own brand that attracts motivated sellers and never lets you run out of leads.  Ready to become the go-to investor in your area? Listen now! Show highlights include: Why marketing for real estate is different than marketing anywhere else—and the new channels your competitors might not be aware of. (7:21) The fundamental shift happening in REI marketing right now. If you miss this, your competition will—and leave you behind. (9:11) Why cool new marketing tactics fail you—and the 30-second activity that “revives” leads who never even replied to you. (17:40) How a mission can transform your drive and desire for your business—listen how passionate Penney is about the purpose behind her work. (21:51) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Penney at: https://www.snappyhomebuyer.com/
33:06 7/3/24
Episode #274 - Encore: Using Leverage To Scale Your Real Estate Investing Business, with Dave Payerchin
If you want to become wealthy as a real estate investor, you need to scale your REI business. The only way you’ll ever accomplish that is by using leverage to get more results in less time.  How can you do that? You’ll find out in today’s episode with Dave Payerchin. He’s an investor in the Columbus area and knows how to scale an investing business better than most investors.  Listen now to find out exactly how to stop getting little results for all your time and celebrate big wins working fewer hours.  Show highlights include:  The “superpower” that advanced Dave’s REI career faster than any other skill (you probably do this all the time already... ). (7:07) How making more money can curse you and set you up for failure. (8:30) Why most real estate investors never actually get the freedom they start their business for. (20:38) The only thing that makes a deal a good deal–don’t trust what looks good on paper! (26:56) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Dave here: https://www.sellhousecolumbus.com/ Instagram: https://www.instagram.com/therealdavep/
33:04 6/26/24
Episode #273 - Encore: Flipping 80 Houses a Year Through The Power of Relationship, with Jesse Trujillo
If you want to scale your REI business, you’re probably thinking about all the marketing tactics, the technology, and who and when to hire help.  But sometimes, things are much simpler: Jesse Trujillo does 80 flips in a year in a very competitive market on the back of just relationships. In this episode, you’ll hear all about why relationships are so important and how you can build better ones to cement a reputation in your market and do deals quickly.  Listen now if you’re ready to stop making things too complicated and win deals fast.  Show highlights include: The scary shift in Jesse’s business that he says is the biggest thing he’s ever done. (9:22) How Jesse restarted his investing business on “easy mode”. (14:29) The 2-word advice that’ll radically improve your results from your networking. (18:18) How to think about selling properties if you’re impatient. (24:22) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Jesse’s business here: https://www.sandiegofastcashoffers.com/, https://www.ajxhomes.com/, Facebook page:https://www.facebook.com/SanDiegoFastCashOffers/
28:36 6/19/24
Episode #272 - Encore: Competing in a Hot, Hot Market with Eric Hartsburg
Some investors can run their business on “easy mode”. They’re the only real estate investors in a small market and get all the deals. Sure, they have their challenges too.  But they have it easier than you if you’re in a big city full of competitors preying on your leads. If you want to make it in a hot market, you need to step up your game. That’s just what Eric Hartsburg is doing. He invests in Phoenix, a growing city. You’ll find out exactly how to thrive under competition and come out ahead. Ready to stop getting beaten to the deal? Listen now! Show highlights include:  The one book all successful real estate investors credit their success with. (4:28) How to go from a single deal with zero help to dominating a whole metro area with your team. (7:45) How to get so much trust motivated sellers never want to call another investor. (11:30) How investors kill trust they earned from business partners, contractors and sellers—and how you can become the one trustworthy investor in your area. (14:25) The expensive marketing channel that turns a profit in the most competitive markets (your competition might get scared from the price…). (14:53) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Eric: https://www.valleyhomebuyer.com/, https://www.erichartsburg.com/
20:52 6/12/24
Episode #271 - Encore: How To Get 3 Deals Online In Your First 3 Months With Devin Williams
Many investors start out extremely excited about all the opportunities in real estate, imagining the life they can live once they profit off of their new business.  But more often than not, success doesn’t happen as quickly as they thought it would. They come to believe investing is a year-long slog before the deal-closing and money-earning begins.  But it doesn’t have to be that way. In fact, you can sign multiple deals in your first couple of months. Today’s guest Devin Williams has done just that.  In this episode, you’ll find out what made him successful quickly and what you can do to sign multiple deals quickly.  Listen to this episode if you’re an action-taker who wants to close deals ASAP. Show highlights include: Why most online courses are completely useless–and how to turn any REI course into breakthrough results. (3:35) Devin’s advice for any investor who is not seeing results from online marketing. (11:45) The most powerful marketing strategy that not only gets you more leads but also makes you independent of any marketing platform or social network. (14:15) How to not be nervous before talking to leads. (19:00) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
25:44 6/5/24
Episode #270 - Encore: How To Get Started Investing (Fast), with Dara Abasute
Getting started as an investor is the hardest part. You’ve got all this information, but you don’t know where to start. And while you watch others close deals and quit their day jobs, you’re still stuck in the “getting started” phase.  Today’s guest, Dara Abasute, took action right away instead of waiting for everything to be perfect. And in this episode, you’ll hear what strategies and tactics she used to start a successful real estate investing business together with her mom.  If you’re still thinking about getting started, this episode is for you. Listen now and become the investor you know you can become.  Show highlights include: How adding a second person to your business can help you turn “lost” leads into signed deals. (12:15) This underrated and underpriced form of marketing is Dara’s main source of leads (the only technology you’ll need is 143 years old). (13:10) Why not to outsource some parts of your marketing—especially if you spend too much time doing it. (13:50) Why you need a website—even if you plan to do no online marketing at all (ignore this and you’ll lose the trust of leads you might otherwise have closed). (21:10) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
32:24 5/29/24
Episode #269 - Parking Lot and Mobile Home Profits with Kevin Bupp
Today, Dan is joined by Kevin Bupp, a real estate expert who specializes in parking lots and mobile home parks. Kevin will tell us his story of starting out as a young entrepreneur and how he found great success in these unusual investment areas.  Discover why investing in things like parking lots and mobile homes can be very profitable and surprisingly helpful in providing affordable housing options.  Get ready to gain new insights into the world of real estate investment from someone who really knows how to find potential where others might not look. Whether you're a student curious about business or just someone interested in real estate, this episode is packed with valuable information. Show Highlights: Learn about this person’s brilliant story of evolution in real estate. [03:16] Are you ready to secure your first deal at a young age? [05:16] Discover the relentless pursuit of entrepreneurial success. [07:27] How can you implement what you’ve learned in the right way? [10:24] The story behind the success of Sunrise Capitals. [12:36] Discover this efficient way to invest. [14:45] What's the deal with the stigma around mobile home parks? [21:42] Has technology revolutionized parking management systems? [26:35] For more information about Kevin Bupp go to: https://kevinbupp.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
35:20 5/15/24
Episode #268 - Growing Your Business On Social Media with Karlyn Ankrom
Get set to boost your social media skills with Karlyn Ankrom on this week's episode. With 15 years of experience, Karlyn knows all about making a big impact online. She'll share her special "Fan Fire Starter" framework and give you smart tips on how to handle the hectic world of social media.  Learn how to connect with your audience, build trust, and improve your online visibility. Whether you're just starting out or looking to improve your current strategies, Karlyn’s advice will help you step up your social media game.  Don’t miss out on learning how to make your social media work better for you.   Show Highlights: Discover the power of social media for business growth. [03:21] Interesting facts about the current social media landscape. [07:51] Are you a thought leader looking to connect? [12:03] Find out how TikTok shaped the new perception of video. [14:24] Here are some amazing tips on sharing the right content. [16:59] Do you know the importance of testing in growing your social media? [19:13] Here is an example of engaging the audience off the social media platform [24:44] Learn about structured frameworks to ignite fan engagement. [26:47] For more information about Katlyn Ankrom go to:https://www.linkedin.com/in/karlynankrom/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
36:30 5/8/24
Episode #267 - Turning Real Estate Investing Into Art with Frank McKinney, Part 2
Join us on this week's episode of REI Marketing Nerds as we sit down with the multifaceted Frank McKinney, a real estate innovator and best-selling author making real change through his inspiring work.  We'll hear Frank's journey from scribbled life philosophies to impactful writing that does more than just sell - it sustains life and hope for Haitian orphans. Get an inside look at the balance and focus required to juggle high-stakes real estate and intense ultramarathons while making every step count for a greater cause. Prepare to be moved and motivated by Frank's unique perspective.  Make sure to tune in and learn from a man who lives by giving more than he receives, here on REI Marketing Nerds with Dan Barrett. Show Highlights: Learn about this amazing journey from a 1.8 GPA to Harvard Business Club. [01:46] Are you able to handle several things simultaneously? [06:54] The significance of saying no to your own self. [08:00] Discover the secret to ultra marathoning success. [10:01] Do you know how to transform your mind and body for success? [13:45] Are you constantly seeking something new? [16:50] The significance of gratefulness. [17:19] Discover a new way of learning and implementing. [20:23] To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
27:05 5/1/24
Episode #266 - Turning Real Estate Investing Into Art with Frank McKinney, Part 1
On this episode of REI Marketing Nerds, we sit down with Frank McKinney, a groundbreaker in luxury real estate and a man of many talents.  From humble beginnings to multimillion-dollar oceanfront developments, Frank's approach to real estate is as innovative as it is effective. Join us as we dissect the mindset of mastering the craft of real estate investment and learn how one man's vision can significantly impact the industry.  Tune in for a thought-provoking discussion that challenges conventional wisdom and showcases the artistry behind successful real estate. This episode is a unique opportunity to gain insights from a seasoned pro who does things differently. Show Highlights: How did this person become a master of numerous talents? [03:33] Discover a journey from being a real estate tycoon to a bestselling author. [06:12] Transitioning from a stable job to starting a business. [09:47] Learn how a moment of epiphany can change your life. [10:51] Do you want to know the secrets of real estate craft? [13:41] Here is how you can overcome your fear of taking risks. [16:33] Let’s have a look at an entirely new approach to real estate investing. [18:25] The importance of craftsmanship and aesthetic value in real estate. [23:16] To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
26:27 4/24/24
Episode #265 - Building Your Business Legacy with the King of Exits, Eddie Wilson, Part 2
In today’s episode, Dan continues his conversation with special guest Eddie Wilson. They talk about making smart investment decisions and preparing businesses to be sold. They also discuss how these principles can be applied to positively impact non-profit organizations.  Plus, they give a sneak peek into Eddie's upcoming Aspire Tour, a special event for people who want to start their own businesses.  If you're interested in real estate and making a difference in the world, you won't want to miss this episode! Show Highlights: How to remove emotions from your decision-making? [01:04] Do you know about the use of a predictive index? [03:09] How to structure a business that you can exit from? [06:43] Discover the five essential phases of running a business. [07:30] How to become significant yet irrelevant [09:55] Discover this highly efficient way to run and grow a business. [12:58] The significance of having the right aim. [14:00] How to run non-profitable businesses successfully [15:00] For more information about Eddie Wilson go to https://officialew.com/   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
22:14 4/17/24
Episode #264 - Building Your Business Legacy with the King of Exits, Eddie Wilson, Part 1
In this episode, real estate investor Eddie Wilson, known as the "King of Exits" by Forbes, shares his amazing insights on risk, emotion-free investing, and the power of gratitude.  As a third-generation real estate entrepreneur and a master of business exits, Wilson's approach to investing will leave you feeling pumped and ready to take your investment game to the next level.  Be sure to join us for part two of this conversation next week! Show Highlights: Learn about the multifaceted career of this hardcore real estate investor. [01:31] Uncover a unique strategy for business success. [05:44] The importance of changing perspective. [07:45] How can gratitude transform loss into strength? [10:12] How do you find gratitude for the situation you are in? [13:38] Do you respect your time? [15:41] How can one man's courage lead to a legacy of dreams fulfilled? [17:29] Navigating the world of risk and emotion in real estate investing. [19:20] For more information about Eddie Wilson go to https://officialew.com/   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
23:34 4/10/24
Episode #263 - Unlocking Your True Potential with Brad Chandler
In today’s episode, Dan’s special guest is Brad Chandler. Imagine flipping not one, not ten, but over 4,000 homes - Brad's done it, and he's here to share his incredible story with us.  Discover how changing the way you think can lead to big wins in business and everyday life. Tune in as we explore Brad's climb to the top and learn how he's helping others do the same.  It's an episode packed with real talk and real inspiration - you won't want to miss it! Show Highlights: Discover this incredible story of success in real estate investing. [02:34] Is chaos inevitable without self-worth? [05:50] Where does this mindset of “I am not enough” come from? [09:45] Find out how one traveler's quest led to a profound realization. [13:08] Discover the impact of coming to terms with your truth. [15:49] How to get over the self-limiting beliefs of childhood  [20:46] The disastrous effect of negative self-talk. [25:25] Discover how someone's 40-year negativity vanished overnight. [28:22] Do you know that your subconscious mind controls 95% of your behavior? [35:54] How to stop driving with the emergency brake on? [35:09] For more about this episode head over to https://adwordsnerds.com/brad  For more information about Brad Chandler go to https://www.bradchandler.com/quiz/  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
38:20 4/3/24
Episode #262 - Automating Your Land Investing Business with Joe McCall, Part 2
In this episode, host Dan Barrett continues his conversation with land investing expert Joe McCall. They discuss the importance of taking action and making offers in real estate investing, the current state of direct mail response rates, and the strategies for effective direct mail marketing.  Joe also shares his insight into using automation in real estate investing, including the use of AI, and offers a sneak peek into his Saturday workshops where he walks through setting up a land investing business in a new market in real-time.  If you're interested in learning the ropes of land investing, this episode is a goldmine of practical insights and strategies from an industry expert. Tune in now.  Show Highlights: Do you know why 80% of people never finish coaching programs? [01:04] Do this to maximize your income. [03:05] Here is what you need to know about direct mail. [03:23] The significance of consistency. [05:02] How can you grab attention with a crumpled letter? [07:20] Looking for a game-changing CRM for real estate? [09:57]  Discover the ways of utilizing AI for your business growth. [12:22] Wondering how to ace negotiations with sellers? [15:51] For more information about Joe McCall go to https://joemccall.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
23:26 3/27/24
Episode #261 - Automating Your Land Investing Business with Joe McCall, Part 1
In this action-packed episode, Dan invites special guest Joe McCall to reveal his secrets to automating a thriving land investing business.  Joe shares how he and his teenage sons generated an impressive $153,000 in profits – and the best part? It's all about keeping it super simple and effective. But that's not all – they also explore the current real estate marketing landscape and tackle the ever-present challenge of competition.  You won't want to miss out on this eye-opening discussion that's sure to leave you inspired and ready to take your real estate investing game to the next level. Show Highlights: Learn to navigate the landscape of land investing. [02:03] The inspiring journey of a parent who taught his boys land business to make money. [03:53]  Have you considered training your kids in real estate? [08:50] Is residential real estate all about emotion? [11:48] How much does it cost to market a deal? [14:52] What is stopping you from making money? [23:37] Are you afraid of failing? [25:26] For more information about Joe McCall go to https://joemccall.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
26:46 3/20/24
Episode #260 - Mastering The Housing Market with Justin Hartman
This week, host Dan Barrett teams up with housing expert Justin Hartman. Together, they're going to share some top-notch tips for understanding the housing market.  You’ll learn how people buying homes and paying off their mortgages affect you as an investor. Plus, Justin's got a special way of looking at the housing market that will totally change how you think about real estate.  So grab your headphones and join us for a chat about making smart moves in real estate.  Show Highlights: Discover how the economy impacts real estate investment. [01:31] Learn the secrets of data-driven investing. [05:11] What drives us to improve our situation? [07:56] How do experts predict the unpredictable? [10:44] Are housing market predictions misleading millions? [14:54] The key to making educated investment decisions. [17:26] Want to know about this mistake that people often make? [20:06] The challenges of real estate investment. [22:20]  Find out why some buyers overpay. [24:40] Learn how inflation can work in your favor. [29:29] For more information about Justin Hartman go to https://jasonhartman.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
37:04 3/13/24
Episode #259 - Critical Content Marketing Tips for Real Estate Investors with Josh Culler, Part 2
In this episode, Dan continues his conversation with Josh Culler about the world of content marketing for real estate investors. From TikTok's marketing potential to the evolving landscape of Facebook as a marketing channel, they explore it all.  But the real gems lie in their discussion of creating top-notch video content. Josh shares game-changing insights on simplifying video production and the power of consistency in content marketing.  If you're eager to elevate your real estate marketing game with effective video content, hit play on this episode and get ready to level up. Show Highlights: Is TikTok the next big thing? [00:47] Learn how TikTok can be used in real estate and business industries. [05:43] Unlock the secrets of marketing funnel channels. [08:29] Discover how media consumption habits have evolved. [11:22] Explore the endless possibilities of video ads. [16:53] Are you ready to take your videography skills to the next level? [19:17] The undeniable significance of consistency. [22:39] How to create stunning videos effortlessly [23:49]  For more information about Josh Culler go to https://cullermedia.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
28:56 3/6/24
Episode #258 - Critical Content Marketing Tips for Real Estate Investors with Josh Culler, Part 1
In this episode, Dan and special guest Josh Culler discuss content marketing tips for real estate investors. Get ready to discover the power of video content in today's fast-paced digital landscape and learn how to captivate your target audience.  From understanding the nuances of different content formats to finding the perfect platforms to showcase your message, this episode is jam-packed with practical advice to elevate your marketing game.  Whether you're a seasoned investor or just starting, this is a must-listen for anyone looking to dominate their market online.  Show Highlights: Discover this amazing story of success in content marketing. [02:41] Ever wondered how the real estate landscape has evolved? [03:54] Understanding the role of video in content marketing. [09:09] How can you target demographics to tailor content effectively? [13:40] The way to understand the audience’s preferences. [15:15] How to choose the best content for your business  [16:37] Learn to develop the right platform selection strategy. [21:48] The importance of consistency  [25:18] For more information about Josh Culler go to https://cullermedia.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
26:16 2/28/24
Episode #257 - Growing a Massive REI Business From Scratch With Dave Seymour, Part 2
In this follow-up episode, Dan Barrett continues his conversation with Dave Seymour. From weathering the storm of the real estate crash to establishing a thriving business in the aftermath of the COVID-19 pandemic, Dave shares valuable insights and lessons learned.  Discover how he turned challenges into opportunities, gained clarity on maintaining focus, and the key to making pivotal shifts in his business.  If you're a real estate investor or entrepreneur seeking motivation and actionable advice, this episode is a must-listen.  Show Highlights: Discover this brilliant story of making it through a real estate crash. [01:12] How can you raise a larger amount of capital from accredited investors? [04:39] Want to know the key to increase income and tenant base? [06:35] Learn everything about fund structures. [07:12] Find out how workforce housing works. [10:02] How to persevere through tough times? [12:23] Learn how personal development contributes towards business success. [14:41] Do you want to know how faith can replace fear? [16:20] For more information about Dave Seymour: https://www.linkedin.com/in/daveseymour343/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
22:23 2/21/24
Episode #256 - Growing a Massive REI Business From Scratch With Dave Seymour, Part 1
In this episode, Dan chats with real estate pro Dave Seymour.  You'll hear about Dave's amazing journey from firefighter to successful business owner, facing tough times and coming out on top in the real estate world.  His story is packed with great lessons and cool insights that will inspire and guide you through the ups and downs of the real estate game.  So, don't miss this episode filled with a genuine success story that shows how to overcome challenges and thrive in the real estate industry. Tune in now! Show Highlights: Discover this inspiring rags-to-riches journey of a real estate pro. [01:34] What are the two ways of looking at a real estate transaction? [03:16] Here are some surprising insights from the fire service. [05:42] Find out how investors can rescue distressed homeowners. [07:34] How can you elevate your social surroundings? [08:26] Learn the transformative power of consistent repetitive action. [09:40] Know more about this immigrant's journey to financial freedom. [12:48]  The shift from retail security to the world of real estate. [14:43] For more information about Dave Seymour: https://www.linkedin.com/in/daveseymour343/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
19:13 2/14/24
Episode #255 - Encore: The Biggest Traffic Channel You're Ignoring
If you do what everyone else is doing, your best case scenario is getting the exact same results as them (probably worse than them, if we’re honest). But if you want to dominate your market, you have to do better.  Doing better means innovating. It means marketing where your competition doesn’t market so you close the leads they’re not even generating.  In this episode, you’ll hear about the biggest marketing channel almost no real estate investor is using right now. Listen now if you’re ready to beat your competition to an undiscovered pool of leads and generate cheaper leads so you can sign deals left and right while they’re paying 10x as much and generating 10x less.  Show highlights include: The “inventory problem” making Google and Facebook ads more and more expensive—and the only channel that has no inventory problem (prices there are 10% of what they might be on the big networks). (5:20) Why Google AdWords prices will only keep rising. (8:40) Why ad costs remained almost constant on this one advertising channel for 5 years straight, meaning you can bank on getting cheap clicks years into the future. (13:50) Dan’s challenge for all hungry real estate investors who want to make it big this and next year. (17:30) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
19:18 2/7/24
Episode #254 - Encore: How To Constantly Improve In a Chaotic World
Since you began your investing business, you’ve probably noticed that today’s economy changes at such a rapid pace that it’s hard to keep up at all.  If you don’t build the right skills, what you learn today evaporates tomorrow.   But if you do it the right way, you can build skills that last for the ages and adapt to whatever the current market demands.  Find out about the exact ways you will outpace your competition and win in the long-term, even if you’re just starting out. Learn the right way and dominate your competition. Show highlights include: The biggest threat to real estate investor marketing right now (tactics that work now might literally be illegal soon). (5:30) The four-letter word that encompassses how you win in the long run by building skills that last. (8:50) Why you shouldn’t try to “be good” at REI if you want to enjoy lasting success. (10:20) The two approaches to becoming successful—and which one always wins. (17:00) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
19:03 1/31/24
Episode #253 - Encore: Hiring People Who Match Your Values
In the real estate investing world, many business owners dismiss the idea of creating mission and value statements. In the corporate world full of woke businesses, these statements mean nothing.  But when you don’t define your values, it’s impossible to attract the best fits for your business. In fact, defining my company’s values was the single most valuable thing I’ve done in the past 5 years.  And you know what?  When you define your values the right way, it’ll be the most valuable thing you do in the next 5 years too. In this episode, you’ll discover the right way to define your company’s values and attract all-stars to your team with ease. Listen now and make your next hire your best one yet.  Show highlights include: Why hiring out of desperation cripples your growth instead of supporting it (2:42)  The single most impactful “tweak” to your hiring process which guarantees you hire the best teammates (3:31) Why mission and value statements for your company are a waste of time (and why asking this question instead attracts top performers) (4:21)  The counterintuitive way hiring based on skill set alone can bankrupt your business (9:40)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds. 
12:16 1/24/24
Episode #252 - Encore: How To Find Buyers Now
In a post-crisis economy, less people buy vacation homes, invest in rentals or move away from the home they know. Even if there’s still enough sellers, you can’t make money by holding onto an empty house.  What do you do if you have a property from a seller? Do you just sit on it while your money’s tied up in it? No. You can find buyers in these crazy times. If you know how. In this episode, you’ll find out how to get buyers, even if it looks like there are none. Let your competitors pretend there’s no one buying properties while you close their leads. Want to boost your business during this crisis?  Listen now! Show highlights include:   Why people on social media are lying when they talk about the crisis (especially “marketing gurus”). (2:30) How to get punched in the face in this recession—and the counter-intuitive way to stay calm and thrive right now. (3:44) You probably won’t find buyers with Google Ads. Here’s where to find them instead,how to target them and what to say. (5:10) The marketing strategy that gets buyers without a website. (8:29) Email marketing is great, but here’s why it makes you miss out on buyers right now. (9:19) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Claim your pitch-free strategy session at: https://adwordsnerds.com/strategy
12:25 1/17/24
Episode #251 - Encore: How To Build The Perfect Real Estate Investor Homepage
Whether you use bandit signs, direct mail, Google AdWords or other marketing channels, there’s one thing you can’t run a business without these days: A website.  Now, different investors have different websites. And there’s many websites that can pull leads for you. But there are a few things every successful investor website needs so it delivers motivated sellers to you.  In this episode, you’ll hear which elements you absolutely need to make your website get leads for you (You can implement some of these in under 5 minutes). Show highlights include: If you only improve one thing on your website, make it this to increase your SEO rankings and your conversion rate. (2:45) The two free softwares that minimize the guesswork involved in generating deals through your website. (3:20) You can have the most persuasive website, but if you neglect this, most visitors won’t ever see your site. (7:20) The single best medium to get more engagement from your website visitors. (17:55) How your website can help you shake off the sleazy image many investors people have from the REI industry. (19:40) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
28:00 1/10/24
Episode #250 - Encore: The Expert is Never Certain
Have you ever been ripped off by a so-called marketing expert that promised you X, Y, and Z but gave you nothing?  Cunning self-proclaimed “experts” dupe many real estate investors into investing their hard-earned capital into their services. These tricksters promise innocent investors the world, but deliver nothing. Why does this happen?  More often than not, “experts” cloak their incompetence with certainty. It happens in all industries — especially complex ones like marketing.  Here’s the truth:  The top experts in any field are never certain. The more you dig into a certain subject, the less confident you become. Knowing this little counterintuitive truth can protect your wallet from greedy, new age robber barons.  In this episode, you’ll discover why the least certain experts are the most competent. And how knowing this protects your wealth and boosts your marketing performance.  Listen to the episode now before you get fooled again. Show highlights include: Why complete ignorance around a subject like crypto helps you make more informed (and profitable) decisions (3:49)  How blind allegiance to an expert in any industry can sabotage your investments (6:00)  The counterintuitive reason following the least confident experts in an industry makes your pockets fatter than trusting the most confident ones (6:52)  The insidious way marketing experts disguise their incompetence as certainty (and ransack your business) (9:56)  The “It Depends” selection filter which prevents self-proclaimed experts from robbing you blind (10:04)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds. 
12:19 1/3/24
Episode #249 - How To Get Better Funding From Credit Unions with Mark Ritter
Prepare to unlock the secret vault of financing as Dan discusses the world of credit unions on this episode of REI Marketing Nerds!  Join us as Mark Ritter, a mastermind in cooperative funding, reveals how you could snag better deals and dominate the real estate investment game. Forget everything you thought you knew about loans—this episode could transform your strategy and fatten your portfolio.  Are you ready to revolutionize the way you secure funding? Tune in now and catapult your investing to new heights! Show Highlights: Learn about the ecosystem of credit unions across the country. [02:48] What are the hidden benefits of working with a credit union? [05:43] Find out the difference between a commercial bank and a credit union. [07:52] Growth of business loans from $13 million to over $2 billion. [11:54] How does fixing small issues lead to larger cumulative wins? [15:51] Discover the game-changing fix that can transform mail processing. [16:40] Client and employee satisfaction as key turnaround metrics. [19:03] Why are credit unions a better option for real estate investors? [20:47] Discover this extra layer of protection that credit unions provide. [24:14] Addressing the misconceptions about credit unions. [25:14] Let’s analyze the future of the credit union marketplace. [28:55] Find out the reality of technology in the real estate industry. [30:41] For more information about Mark Ritter: https://www.mbfs.org/ http://www.nudirectionlending.com/ https://www.linkedin.com/in/markrittermbfs/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group   Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
34:23 12/27/23
Episode #248 - How To Get Better Leads In Today's Market, Part 2
Is your real estate marketing strategy outdated? Uncover the transformation in lead generation as Dan Barrett explores various dimensions of the evolving digital landscape.  Discover the unconventional approach to training algorithms and revolutionize your online marketing game.  Don't miss this episode of the REI Marketing Nerds podcast - your blueprint to dominating the market! Show Highlights: Let’s analyze the evolution of match types in Google Ads [01:06] How to adapt to Google's keyword-less future  [04:09] The culprit behind declining lead quality  [07:33] Here is how you can adapt to the rise of AI. [08:47] This analogy will explain it all [11:31] Learn the use of reinforcement-based strategy in training algorithms [14:05] Explore the concept of using conversion events as reinforcement  [15:10] Find out this secret to get better leads  [17:04] How can you customize triggers for reinforcement? [18:18] It’s not a complicated world but a complex one. [19:36] To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
21:02 12/20/23
Episode #247 - How To Get Better Leads In Today's Market, Part 1
In this episode, Dan unpacks the tangled world of online marketing for real estate investors. Get ready for a rollercoaster ride through the transition from a complicated to a complex system, and discover how it's shaking up platforms like Google Ads and Facebook.  Join Dan as he breaks down the differences between clear, complicated, complex, and chaotic systems, while you get the lowdown on thriving in this ever-changing online marketing jungle.  You won't want to miss this eye-opening exploration of the digital marketing landscape! Tune in now. Show Highlights: Get insights on the changes in the online marketing landscape. [01:24] Strategize your way! [03:02] Why start with understanding the systems? [04:32]  How to differentiate clear systems and complicated systems  [05:41] Navigating through the unpredictability of complex systems [09:16] The secret key to deal with chaotic systems  [14:34] Know everything about Google's shift from AdWords to Google Ads [16:38] How to remodel your marketing strategy? [19:06] The importance of understanding VUCA environments [19:52] Why do high prices not always generate deals? [23:04] Understand Google's control over Ad targeting [25:05] To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
26:16 12/13/23