Show cover of Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success

Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success

Ready to level up your service business game? Tune into the Service Business Mastery Podcast! We're your go-to source for all things leadership, marketing, finance, pricing, and HR. Whether you're running an HVAC, plumbing, electrical, or any other home service trade, we've got the insider tips to help you soar. Click here to dive in and start transforming your business today! 🎧🚀 Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tracks

Addressing Current Innovations and Obstacles In HVAC Trade!
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're delighted to host #Scott Caron, #Master Electrician of Boston. Scott went from being a local electrician in Boston, MA to a known Master Electrician celebrity and construction guru in plumbing, HVAC, and virtually every other trade skill set. In this episode, here's what you can expect to learn: The importance of the trades to younger generations. The role of technical expertise within businesses  The need to maintain a balance between technical skills and sales in the industry.  The importance of infrastructure upgrades to accommodate the increased electrical demand and the impact on trades like electrical and HVAC. The importance of adaptation and skill development and the vibrant community within the industry. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off!
55:09 5/15/24
Red Dirt Roots Meet Recruitment Revolution with Austin Gumucio
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're delighted to host Austin Gumucio, Partner Relations /Lead Sales Manager of Implementation of Hire Dimensions. Austin plays an active role in shaping the overall direction and strategic vision of Hire Dimensions. In this episode, here's what you can expect to learn: The importance of being proactive in the hiring process rather than reactive Understanding the potential impact of AI on job application processes  The role of continuous marketing efforts in attracting qualified candidates The importance of firing toxic employees promptly and improving the hiring process. Discover Incorporating marketing strategies into hiring processes. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Austin Gumucio Hire Dimensions This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off! podchaser.com⁠? kenLPgwvFqOXRJqusWml
41:05 5/8/24
Insights from the HVAC and Plumbing Competition with Craig Childress
Welcome to the Service Business Mastery Podcast!   Visit our website for more episodes and insights! www.servicebusinessmastery.com   In this episode, we're excited to welcome #CraigChildress, Master plumber at #BostonUniversity, a global leader in building technology and solutions. 🏢 In this episode, here's what you can expect to learn: The importance of continuous learning and skill development in trade professions Discover tips and strategies for succeeding in trade competitions Explore the skills and dedication of technicians in plumbing, HVAC, and other fields. The benefits of participating in trade competitions. The challenges faced during competitions, such as pressure, time constraints, and unexpected situations   If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Craig Childress Boston University This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off! podchaser.com⁠? kenLPgwvFqOXRJqusWml
37:51 5/1/24
AI Transforming Trades Tap Into Tomorrow with Amanda Triolo & Bri Skiffington
Welcome to the Service Business Mastery Podcast!   Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're thrilled to welcome #AmandaTriolo and #BriannaSkiffington, Co-founders of #CxC, a pioneering company in AI-powered contracting solutions. 🚀 In this episode, here's what you can expect to learn: The importance of building a company culture centered around transparency, trust, and growth. The process of developing CXC into an AI tool to streamline customer interactions. Strategies for simplifying bureaucratic processes and paperwork. The importance of networking and staying informed about government initiatives. Tips for maximizing chances of securing rebate funds. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Amanda Triolo Bri Skiffington CxC This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off! podchaser.com⁠? kenLPgwvFqOXRJqusWml  
45:40 4/24/24
Exploring Cutting-Edge Technology in Residential Energy Efficiency with Shelby Breger
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're thrilled to welcome Shelby Breger, Co-Founder of Conduit Tech, recognized as a thought leader in the HVAC technology space.💡 In this episode, here's what you can expect to learn: 1.  The importance of feedback in software development and continuous improvement. 2. Challenges and considerations in sharing load calculations with clients. 3. How LiDAR technology facilitates quick and accurate load calculations. 4. Considerations for energy efficiency and equipment selection. 5. Considerations for energy efficiency and equipment selection. 6. Challenges of rebate programs and documentation.  If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Shelby Breger Conduit Tech This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off! podchaser.com⁠? kenLPgwvFqOXRJqusWml  
41:23 4/17/24
Understanding HVAC Regulations with Chris Forth
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we are delighted to introduce our esteemed guest, Chris Forth, Executive Director of Johnson Controls. Chris is a recognized leader in the field of building technology. In this episode, here's what you can expect to learn: The impact of COVID-19 on business operations and planning.  The importance of collaboration between industry stakeholders, contractors, and regulatory agencies Strategies for effective refrigerant recovery, storage, and utilization The complexities of electrical grids and its impact on residential systems Importance of accurate vacuuming and charging for HVAC systems If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: ⁠Rob Dube⁠ ⁠ImageOne⁠ This episode is kindly sponsored by: ⁠Sera⁠ ⁠UpFrog⁠ ⁠CallRail⁠ ⁠CompanyCam⁠ Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! ⁠MarketStorm⁠ Connect with us! ⁠Tersh Blisset⁠ ⁠Josh Crouch⁠ Join the ⁠Service Business Mastery Facebook group⁠ for more updates! Visit our website: ⁠www.servicebusinessmastery.com⁠ Affiliate links: ⁠Castmagic⁠ ⁠StreamYard⁠ ⁠IfTTT⁠- 10 Percent off! ⁠podchaser.com⁠⁠? kenLPgwvFqOXRJqusWml --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
51:59 4/3/24
How Looking Inward Is The Key To Unlocking Entrepreneurial Freedom With Rob Dube
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're delighted to host #RobDube, Co- Founder and CEO of #ImageOne. Rob is known for his engaging and insightful presentations. In this episode, here's what you can expect to learn: The importance of embracing change and focusing on company culture.  Transitioning leadership roles, they stress self-awareness, delegation, and the need to recognize personal limits.  Highlighting the role of trauma and imprints in shaping behavior Stressing the importance of focusing on individual talents. Highlighting the challenges of scaling and role alignment.  If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Rob Dube ImageOne This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off! podchaser.com⁠? kenLPgwvFqOXRJqusWml --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
54:44 3/27/24
Driving Marketing Success and Customer Retention Strategies with Billy Stevens
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're delighted to host #Billy Stevens, Founder and CEO of #SeraSystems. Billy is a leader in the industry in efficiency and probability. In this episode, here's what you can expect to learn: The importance of authentic content and genuine reviews over automated processes.  The significance of video and authentic content in the home service businesses.  Blending AI with authentic content to maintain trust. Google's focus on social aspects and first-person content poses challenges and opportunities for businesses. The value of genuine responses to reviews If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Billy Stevens Sera Systems This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off! podchaser.com? kenLPgwvFqOXRJqusWml --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
47:13 3/20/24
AI or Authentic? Pierce Birkhold's Tech-Savvy Insights!
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're delighted to host Pierce Birkhold, Founder and Head of Revenue Strategy at RealWork Labs. Pierce Birkhold is a dynamic entrepreneur and technology innovator known for his leadership in the startup ecosystem. In this episode, here's what you can expect to learn: The importance of authentic content and genuine reviews over automated processes.  The significance of video and authentic content in the home service businesses.  Blending AI with authentic content to maintain trust. Google's focus on social aspects and first-person content poses challenges and opportunities for businesses. The value of genuine responses to reviews If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Pierce Birkhold RealWork Labs This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off!  podchaser.com? kenLPgwvFqOXRJqusWml  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
37:13 3/13/24
Insider Knowledge For Optimizing HVAC Efficiency With Lilah Jones
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're delighted to host Lilah Jones, the Head of ISVs & MarketPlace Sales, at Google. Lilah is a multifaceted professional with a diverse range of experiences and expertise. In this episode, here's what you can expect to learn: Why authenticity and self-esteem are key factors for growth. The challenges of data management and utilization. The importance of master data management, emphasizing labeling and tagging for effective data organization. The need for quick wins and tangible impacts from AI. Significance of consistent data practices and the challenges of funding data cleansing projects. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Lilah Jones This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off! podchaser.com? kenLPgwvFqOXRJqusWml --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
44:17 3/6/24
How To Enhance HVAC Operations With Stronger Strategies & Faster Results With Mary Kelly
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're delighted to host Mary Kelly. founder of Productive Leaders. Mary is a motivational leadership speaker and profit growth business consultant to improve profits, growth, and success. She also provides economic forecasting and business projections. In this episode, here's what you can expect to learn: Actionable business advice for reaching seven-figure revenues and navigating challenges. Focusing on profit growth strategies. Importance of strategic vs. tactical approaches.  Personal involvement in essential tasks and delegating non-essential ones. The value of time is finite and advocates for strategic task allocation to maximize efficiency and business success If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Mary Kelly Productive Leaders This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off! kenLPgwvFqOXRJqusWml --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
36:09 2/28/24
Transforming Challenges into Opportunities for Women in HVACR With Amberley Snyder
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're delighted to host Amberley Snyder, a championship Barrel racer. She also competed in pole bending and breakaway roping. Amberley is now a motivational speaker and an inspiration for many. In this episode, here's what you can expect to learn: Journey of Amberley Snyder who is a a keynote speaker and barrel racer. Insights about her horses, highlighting her plan to set one up for success next year How to stay strong in tough times Transitioning her training methods after an accident. Learn to communicate through hands as well as legs Amberley Snyder's achievements not only highlight her exceptional talent and determination as a rodeo athlete but also underscore her resilience and unwavering spirit in the face of adversity. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Amberley Snyder This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
31:45 2/21/24
Winning Sales Tactics for HVAC And Plumbing with Justin Riley and Noah Carter
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we have Justin Riley, the President of UpFrog, and Noah Carter, the Director of Operations. Justin excels as a leader, spearheading innovation in SEO, marketing consulting, and strategies for digital growth. Noah brings extensive experience in operations and account management, leveraging his accounting background from Nash Community College to enhance organizational efficiency and client relations. In this episode, here's what you can expect to learn: How UpFrog generates leads and manages customer engagement Importance of outbound calls Optimize technicians schedule Leveraging data for marketing UpFrog is a digital agency focused on empowering local businesses to succeed in today's rapidly evolving technology landscape, providing advertising services to clients in Hollywood, MD. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Justin Riley Noah Carter Upfrog This episode is kindly sponsored by: ⁠Sera⁠ ⁠UpFrog⁠ ⁠CallRail⁠ ⁠CompanyCam⁠Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! ⁠MarketStorm⁠ Connect with us! ⁠Tersh Blisset⁠ ⁠Josh Crouch⁠ Join the ⁠Service Business Mastery Facebook group⁠ for more updates! Visit our website: ⁠www.servicebusinessmastery.com⁠ Affiliate links: ⁠Castmagic⁠ ⁠StreamYard⁠ ⁠IfTTT⁠- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
52:18 2/15/24
How To Build Real Wealth In HVAC Industry With Lance Bachmann
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we have the honor of hosting Lance Bachmann, a digital marketing expert, entrepreneur, and the founder of LB Capital. Lance Bachmann has a proven track record of guiding businesses to exponential growth. As the founder of LB Capital, he specializes in scaling home service businesses with successful exits to private equity firms. In this episode, here's what you can expect to learn: The effectiveness of communication and cooperation among team members  The significance of adaptability during challenges Why staying updated with industry trends and acquiring new skills are key factors for success Understanding the needs and concerns of team members for effective leadership. How to direct team efforts towards a common objective and regularly reassess goals for optimal outcomes and more. LB Capital empowers businesses with distinctive financial solutions, focusing on tech ventures and home services for strategic growth, market leadership, and shared success. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Lance Bachmann LB Capital This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCamVisit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
38:25 2/7/24
Mastering The Art of HVAC Project Optimization With Al Levi
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're privileged to host Al Levi, business consultant, and CEO of The 7-Power Contractor. Tap into the expertise of Al Levi, a seasoned business consultant with over 25 years of hands-on experience, transforming contracting businesses effortlessly since 2002. In this episode, here's what you can expect to learn: The roles of financial manager and marketing manager in fintech. Why personal involvement is so important for your business growth. The importance of creating processes and procedures for your business. How embracing mistakes and failures can help in the learning process and more.  The 7-Power Contractor is a business consulting firm that specializes in helping service and installation-based contracting businesses operate more efficiently and achieve greater success.  If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Al Levi The 7-Power Contractor This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard ⁠CallRail⁠ IfTTT⁠ - 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
41:14 1/31/24
How To Overcome Implementation Challenges In Home Service Training With Doug Wyatt
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we have the privilege to host Doug Wyatt, the Founder & CEO of Synergy Learning Systems. Doug Wyatt, an incredible entrepreneur, achieved global success in sales, business, and leadership, spanning industries from restaurants to Home Service innovation. In this episode, here's what you can expect to learn: The value of playing different roles as a tool for improving skills.  The importance of rewarding effort.  The benefits of engaging everyone in sales training for better customer service.  Why create a long-term impact, build a culture of continuous improvement, and not just aim for short-term gains?  How to make education exciting for better customer engagement and more. Synergy Learning Systems specializes in tackling the implementation challenge to enhance employee engagement. Their live events and online training programs provide teams with the tools to implement customer-centric processes efficiently. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Doug Wyatt Synergy Learning Systems This episode is kindly sponsored by: Sera UpFrog CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard CallRail IfTTT- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
64:30 1/24/24
Seal the Deal with Tracy Martin! Unveiling HVAC Secrets on Air Today
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we're privileged to have Tracy Martin of Aeroseal, LLC. Tracy, Aeroseal's Dealer Development Director, excels in marketing, with 8+ years at the forefront. In this episode, here's what you can expect to learn: How Aeroseal is using its technology for sealing ductwork in HVAC systems completely and improving energy efficiency and indoor air quality. How the cost of labor is influenced by the severity of duct leakage.  How contractors are using Aeroseal to help pass building code inspections. How to collaborate with green building certification programs for achieving energy efficiency standards. and more. Aeroseal, a prominent player in climate technology, is on a mission to cut global carbon emissions by 1 gigaton annually using groundbreaking leak-sealing technologies like HomeSeal Connect and AeroBarrier Connect. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Tracy Martin Aeroseal This episode is kindly sponsored by: Sera UpFrog CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard CallRail IfTTT- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
34:39 1/17/24
Peter Capuciati on Bluon’s AI Revolution in HVAC
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode,  we're delighted to have Peter Capuciati and Logan Marshall of Bluon. Peter, Bluon's Chairman and CEO, harmonizes his academic foundation from Columbia University with extensive entrepreneurial experience. His skills span both technical expertise and strategic planning. Logan Marshall at Bluon, as Director of Contractor Alliances & Events, combines leadership prowess with HVAC knowledge, aiming to elevate team performance and introduce fresh approaches. In this episode, here's what you can expect to learn: How Bluon supports the HVAC industry at large About technical support, troubleshooting, and the importance of effective communication and data analysis in HVAC. Challenges of remote communication, and the need for real-time support. The role of technology in aiding technicians, the benefits of data-driven platforms, and more. Bluon stands out as a unique platform benefiting everyone in the industry. It empowers technicians to work more efficiently, helps contractors handle more jobs, enables distributors to manage orders with fewer errors and staff, and boosts OEMs' sales of parts and equipment. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Peter Capuciati Logan Marshall Bluon This episode is kindly sponsored by: Sera UpFrog CompanyCamVisit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard CallRail IfTTT- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
58:37 1/10/24
Navigating Creative Hurdles With Luke Hansen
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights www.servicebusinessmastery.com. In this episode, we are joined by Luke Hansen of CompanyCam.Luke Hansen initiated CompanyCam to aid contractors, evolving it with a $30 million investment in 2021. Emphasizing people over product, the company thrives on adaptability and innovation. In this episode, here's what you can expect to learn: Valuable lessons by understanding the backstory of entrepreneurs and business leaders. The value of niche solutions tailored to particular industries or problems, rather than generic ones. The concept of real-time visual communication through the CompanyCam app. The importance of customer feedback and using it to refine the products and services. The importance of staying ahead of technological advancements and integrating them thoughtfully into business solutions and more. CompanyCam simplifies tracking your business activities. Instantly view and organize your team's photos and notes, ensuring you always find what you need. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Luke Hansen CompanyCam This episode is kindly sponsored by: Sera UpFrog CompanyCam Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group. Visit our website: https://www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard CallRail IfTTT- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
47:56 1/3/24
Enhancing your Customer Experience to Maximize Revenue with data-driven decisions
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we are joined by Chris Nelson of CallRail. Chris Nelson is a seasoned Marketing and Strategy leader with 15+ years in B2B and B2B2C, spanning SaaS to consumer durables. Transitioning from law, he excels in omni-channel marketing, customer engagement, and team leadership. In this episode, here's what you’ll learn: What is CallRail? How CallRail boost marketing efficiency and cut costs for home services? How to increase returns on your marketing? How entrepreneurs can use this opportunity to level up and expand their businesses? CallRail revolutionizes lead tracking for businesses globally. With real-time insights, it streamlines marketing efforts, capturing every lead's journey for optimal ROI and enhanced customer engagement. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Chris Nelson CallRail This episode is kindly sponsored by: Sera UpFrog CompanyCam Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Interplay Learning Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard CallRail IfTTT- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
38:54 12/27/23
How AI Is Going To Impact The Customer Service Side Of Home Services
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we are joined by Tyson Chen of Avoca AI. Tyson Chen is an MIT graduate and the co-founder and president of Avoca AI, which pioneers AI solutions for 24/7 customer engagement in small businesses. With a background in self-driving goods delivery at Nuro and consulting at The Boston Consulting Group, Tyson brings expertise in AI, tech, and private equity to revolutionize business communication. In this episode, here's what you can expect to learn: What is Avoca AI? How AI is going to impact the home service industry? What are Multi-modal generative models? How Entrepreneurs can use this opportunity to level up and expand their business? Avoca AI enhances HVAC and Plumbing businesses by integrating advanced artificial intelligence. It empowers technicians, improves customer service, and boosts revenue through features like real-time advice and 24/7 availability. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Tyson Chen Avoca AI This episode is kindly sponsored by: Sera UpFrog CompanyCamVisit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Interplay Learning Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard CallRail IfTTT- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
48:32 12/20/23
How Is Customer Engagement Being Reinvented with AI?
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we are joined by Sebastian Jimenez from Rillavoice. Sebastian Jimenez is the Founder and CEO of Rillavoice, a company focused on building speech analytics for the world. Sebastian leads the team in developing speech analytics software tailored for sales and service, particularly in industries like home remodelling, roofing, solar, telco, banking, CPG, and more. Rillavoice leverages AI to revolutionize home improvement sales and service interactions. With exceptional transcription accuracy and a focus on enhancing human work, Rillavoice overcomes scepticism, improving techniques and reducing performance gaps. Seamlessly integrated and offering real-time analysis, it sets a new standard in the industry. Explore the transformative impact by booking a demo at Rillavoice.com. In this episode, here's what you can expect to learn: Impact of AI on Home Improvement Sales Integration with Home Service Systems Evolution of AI in Customer Service The Future of Work and AI Adoption Trends in AI for Customer Service If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Sebastian Jimenez Rillavoice This episode is kindly sponsored by: Sera UpFrog CompanyCam Visit ⁠www.companycam.com/SBM⁠ and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Interplay Learning Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard CallRail IfTTT- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
43:17 12/14/23
How To Prepare For Selling A Service Business with Patrick Lange
Welcome to the Service Business Tersh Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we are joined by Patrick Lange from Business Modification Group.  Patrick, an expert in business valuations and sales, provides useful and actionable insights on how to maximize your business's value. Patrick is not only knowledgeable in business valuation but also actively engages on multiple platforms like YouTube, LinkedIn, and Facebook, where his mission is to educate people for free on how to raise the value of your business if your intention is to sell it.  He has been guiding many businesses into improving their worth, with successful stories that showcase significant increases in dollar figures. Business Modification Group proposes The Best HVAC Companies for Sale. Their Proactive, Experienced HVAC Brokers Consistently Sell a Record Number of Heating, Air and Plumbing Companies Nationwide. During our conversation, here's what you can expect to learn: The importance of understanding your business's current worth. Steps to raise the value of your service business. Real-world success stories that exemplify the transformation possible with the right guidance. Why it's essential to seek a valuation, even if you're not selling immediately. The role of technology in enhancing business worth and sales. How simple products and services can mean a world of difference when selling your business Patrick's straightforward and genuine approach, combined with his vast experience, brings a unique perspective to the table. He offers simple, actionable steps that, while common for him, can make a world of difference for many business owners. We particularly enjoyed how Patrick teaches you about business and the broader importance of knowing what you are optimizing for.  If you enjoy the episode, please don’t hesitate to leave us a review (5 start preferably ;)) Links & References: Patrick Lange on LinkedIn: LinkedIn Profile Business Modification Group: Website Patrick on Youtube: Youtube Channel This episode is kindly sponsored by: Sera (visit their website) UpFrog (visit their website) CompanyCam (visit their website) Connect with us!  Tersh Blisset on LinkedIn: Tersh’s Profile Josh Crouch on LinkedIn: Josh’s Profile  Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com Affiliate links: Castmagic - https://get.castmagic.io/SBM StreamYard - https://streamyard.com/pal/c/4524595769507840 CallRail - https://partners.callrail.com/relentless-digital IfTTT- 10 Percent off! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
57:36 12/6/23
How To Prepare for Selling a Service Business With Patrick Lange
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we are joined by Patrick Lange from the Business Modification Group.  Patrick, an expert in business valuations and sales, provides useful and actionable insights on maximising your business's value. Patrick is not only knowledgeable in business valuation but also actively engages on multiple platforms like YouTube, LinkedIn, and Facebook, where his mission is to educate people for free on how to raise the value of your business if you intend to sell it.  He has been guiding many businesses into improving their worth, with successful stories showcasing significant dollar figures increases. Business Modification Group proposes The Best HVAC Companies for Sale. Their Proactive, Experienced HVAC Brokers Consistently Sell a Record Number of Heating, Air and Plumbing Companies Nationwide. During our conversation, here's what you can expect to learn: The importance of understanding your business's current worth. Steps to raise the value of your service business. Real-world success stories that exemplify the transformation possible with the right guidance. Why it's essential to seek a valuation, even if you're not selling immediately. The role of technology in enhancing business worth and sales. How simple products and services can mean a world of difference when selling your business? Patrick's straightforward and genuine approach, combined with his vast experience, brings a unique perspective to the table. He offers simple, actionable steps that, while common for him, can make a world of difference for many business owners. We particularly enjoyed how Patrick teaches you about business and the broader importance of knowing what you are optimizing for.  If you enjoy the episode, please don’t hesitate to leave us a review (5 start preferably😉) Links & References: Patrick Lange on LinkedIn: LinkedIn Profile Business Modification Group: Website This episode is kindly sponsored by: Sera (visit their website) UpFrog (visit their website) CompanyCam (visit their website) Connect with us!  Tersh Blisset on LinkedIn: Tersh’s Profile Josh Crouch on LinkedIn: Josh’s Profile  Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com Affiliate links: Castmagic - https://get.castmagic.io/SBM StreamYard - https://streamyard.com/pal/c/4524595769507840 CallRail - https://partners.callrail.com/relentless-digital IfTTT- 10 Percent off!
55:28 12/6/23
Driving Your Business Forward: The Big Picture on Truck Wraps and Service Business Growth w/ CJ Stratte
Have you ever wondered how a creatively branded service vehicle can create a massive impact on your small business's visibility and growth? In the current age of digital marketing dominance, we're shifting our focus to a traditional yet remarkably effective marketing method that can generate immense recognition for skilled trades businesses, HVAC companies, and the plumbing industry. CJ Stratte, the brilliant and dynamic CEO of On The Move Trucks, a nationwide truck leasing company, joins us in today's episode of the Service Business Mastery Podcast, to teach us more! CJ, an expert in brand marketing, oversees a company that helps primarily HVAC and plumbing businesses, transforms ordinary service vans into eye-catching moving billboards for their brands. This episode is packed with exciting insights into the power of physical mobile advertising, and how even a single leased van could significantly boost your brand’s visibility. Key actionable takeaways for skilled trades businesses include:  Firstly, not underestimating the value of traditional marketing methods such as branded service vehicles. Second, the importance of creating engaging, telling visuals on service trucks. The potential of truck fleets as moving billboards and driving brand recognition. Lastly, to explore On The Move Trucks’ services, from leasing to custom wraps, as ain important resource for your business. So buckle up and prepare for an intriguing ride into the world of truck leasing and unique marketing strategies–the road to enhanced brand visibility starts here!    SHOW NOTES [00:04] Intro + Tersh’s Experience with Sign Branding Promo for Service Emperor [03:21] Sponsor Details [07:24] Who is “On the Move Trucks”? [08:00]  CJ's Business Experience [11:37] Business Impressions Per Mile [11: 53] “Old School” Word of Mouth Marketing [15:40] On The Move's Truck Leasing Program [21:02] “New School” QR Code Marketing  [24:11] Display Your Trucks! [26:09] Best Practices for Truck Promo [29:40] Various truck options. Contact Them for inventory. Resources And People Mentioned: Connect With Spencer on LinkedIn Here! Or check out his book’s website: entreprenumbers.com.  This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Copeland (visit their website). - CompanyCam (visit their website) Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! - Interplay Learning (visit their website) - Join the Service Business Mastery Facebook group Affiliate Links: - Castmagic - https://get.castmagic.io/SBM  - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital  - IfTTT- 10 Percent off!  - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
32:30 11/22/23
Accounting Doesn’t Have to Suck | HVAC Business Finance Tips w/ Spencer Sheinin CPA
If you are passionate about your skilled trades service business but struggle to see it grow, or if you're simply curious about running a successful service enterprise, this episode of the Service Business Mastery Podcast is for you! In this episode, "Accounting Doesn't Have to Suck," hosts Tersh Blisset and Joshua Crouch engage with guest Spencer Sheinin, CEO and Founder of Shift Financial Insights, in a deep dive into the world of accounting, and how as daunting as it may appear, it doesn't have to suck! They explore hiring problems often faced by small and medium-sized businesses and how hiring the wrong person for accounting can result in lost opportunities. They discuss the role of AI in bookkeeping, financial analysis, and how it may not necessarily be the ideal option for smaller businesses with unique scenarios.  Tersh, Josh, and Spencer inspire others with their personal stories of business finance, including Spencer's transformative shift in mindset towards numbers. If you've ever been overwhelmed by financial statements, Spencer's take on using data visualization techniques for better understanding and data interpretation is a game-changer. Also, make sure to look out for the invaluable advice from Sheinin's book, "Entreprenumbers," of which we are giving away copies after the interview. It's an absolute must-read for entrepreneurs looking to demystify their financials and gain the knowledge to make effective business decisions.  This episode is full of insights, practical advice, and money-saving tips for anyone in a service business. Don't miss out! SHOW NOTES 01:59 Justin hosts giveaway and offers script for success. 04:11 Copeland offers valuable compressor diagnostics training. 08:58 Struggling to keep up, correcting formulas, light bulb moment. 12:20 Not a certified accountant. HVAC career started accidentally. 14:14 Accounting department struggles due to inadequate staffing. 17:15 Financials are backwards looking, but budgets and cash flows can be forward looking. Looking backwards helps identify what's not working and the root causes. The 80 20 rule applies to most problems. Understanding the right information helps identify issues like a 3% decrease in average margin. 20:14 AI accounting benefits big companies, not small. 24:16 Increase sales, decrease costs, analyze divisions. 26:01 Forward vs. backward analysis in HVAC operations. 30:46 Managing labor is crucial in every industry, particularly this industry. Analyzing labor as a percentage of sales can indicate if it's going in the wrong direction. Our brains process information visually, so financial information should be presented in pictures instead of letters and numbers. For example, when determining the current percentage of receivables, the accounts receivable aging report is commonly used. 34:27 Book version of tips/tools for implementation. 36:38 Great ideas shared with like-minded business coaches. 39:22 Impressive intro video. Tersh's amazing shoes. Resources And People Mentioned: Connect With Spencer on LinkedIn Here! Or check out his book’s website via entreprenumbers.com.  This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Copeland (visit their website). - CompanyCam (visit their website) Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! - Interplay Learning (visit their website) - Join the Service Business Mastery Facebook group Affiliate Links: - Castmagic - https://get.castmagic.io/SBM  - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital  - IfTTT- 10 Percent off!  - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
41:15 11/15/23
Revolutionizing HVAC Maintenance through Technology w/ Brian Feenie and Ben Reed
Are outdated practices holding back the HVAC industry from reaching its full potential?   In this episode of Service Business Mastery, hosts Tersh Blisset and Joshua Crouch delve deep into the world of HVAC maintenance and how cutting-edge technology is reshaping the customer experience and the growth of HVAC businesses. We have the pleasure of welcoming Ben Reed and Brian Feenie from Measure Quick, a leading software solution for HVAC professionals.   Ben and Brian have a combined experience of over 40 years in the home services and HVAC industries. They are passionate advocates for using technology to drive efficiency and enhance customer interactions. Are you eager to explore how technology can revolutionize the HVAC maintenance industry? If so, this episode of the Service Business Mastery Podcast is a must-listen! SHOW NOTES   Here's a breakdown of what you can expect in this episode:   - [0:00] - Introduction: Tersh and Joshua set the stage for the episode, highlighting the importance of Measure Quick in the HVAC industry.   - [2:15] - MeasureQuick: The hosts discuss how the Measure Quick app helps junior technicians gather crucial information and data for clients.   - [4:30] - Shoutouts to Podcast Partners: Sera, Upfrog, CompanyCam, Copeland, and Interplay Learning are acknowledged as valuable supporters of the podcast.   - [5:45] - Upcoming SBM Content: The hosts tease future episodes and upcoming guests, including Billy from Billy Go and representatives from Copeland Compressors.   - [7:15] - Guests’ Self Introduction: Brian and Ben from Measure Quick introduce themselves, sharing their extensive experience in the home services and HVAC industries, as well as their passion for using technology to improve the industry.   - [9:30] - HVAC Business Challenges: The hosts and guests delve into the challenges faced by technicians in convincing business owners to invest in Measure Quick and adopt technology solutions.   - [12:15] - The HVAC industry's struggles: misaligned incentives and perspectives are explored, along with the prioritization of homeowners' expenses and the need for thorough maintenance checks.   - [15:45] - Industry Assumptions: The hosts and guests shed light on old habits and assumptions that hinder progress in the industry and emphasize the value of technology in improving maintenance contracts.   - [19:00] -Full Stack HVAC:  This concept is introduced as a way to address gaps in business operations and optimize efficiency, with a focus on standardization, customer value, and company valuation.   - [22:00] - Trust:  The importance of trust in increasing revenue and conveying value to customers in the absence of face-to-face interactions is discussed, along with the affordability and benefits of using Measure Quick.   - [25:30] - Guest Announcements: Guests Brian and Ben share upcoming announcements and improvements to the Measure Quick app, as well as their openness to feedback from listeners.   - [29:15] - Episode Conclusion: The hosts express their gratitude to the guests and tease future episodes, encouraging listeners to stay tuned for more valuable content.   If you're looking to level up your skilled trades service business, gain insights into home service businesses, or simply expand your knowledge in the field, this episode is a must-listen. Tune in to the Service Business Mastery Podcast and unlock the truth about HVAC maintenance! Resources And People Mentioned:   This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Copeland (visit their website). - CompanyCam (visit their website)  - Interplay Learning (visit their website) Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Affiliate links: - Castmagic - https://get.castmagic.io/SBM  - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital  - IfTTT- 10 Percent off!  - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
44:34 11/8/23
What Data Scientists Can Teach Us About Marketing with Rick B. & Carole Lawson
For many service businesses, marketing can feel like throwing random things at a wall and seeing what sticks. Sometimes, you get lucky. But in the ever-shifting landscape of new Google algorithms and increasingly tech-savvy competitors, luck isn’t gonna cut it.   That’s why the best marketing is data-driven marketing.   In this episode, we learn how to think more like data scientists when it comes to our marketing by speaking with Carole Lawson, bonafide data scientist and Chief Data Officer, and Rick B., CEO at MarketStorm, the company that’s delivering better marketing outcomes for its clients through data science.   SHOW NOTES - Intro [0:00] - Introducing Carole Lawson and Rick B. [9:48]  - The truth about keywords [13:49]  - Optimizing your content like a data scientist [16:28] - Learning from the language your customers use [20:36] - Data science and hiring [27:17] - How misinterpreting data can backfire [30:52] - Targeting specific audiences [46:00] Resources And People Mentioned: This episode is kindly sponsored by: - Sera (visit their website)  - UpFrog (visit their website) - Copeland (visit their website). This should be copeland.com - CompanyCam (visit their website) - Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! - Join the Service Business Mastery Facebook group - Visit our website: https://www.servicebusinessmastery.com Affiliate Links: - Castmagic - https://get.castmagic.io/SBM  - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital  - IfTTT- 10 Percent off!  - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
60:44 11/1/23
Negotiation Masterclass with Brian Will
The journey from technician to entrepreneur is fraught with risk — but as those who have successfully walked the path will tell you: with big risks come big rewards. In this episode, we speak with someone who has successfully walked the entrepreneurial path many times: Brian Will, Best-Selling Author and Business Consultant at Brian Will Media. Brian shares the secrets to scaling your business, from hiring to negotiating to checking your ego at the door — and everything in between. SHOW NOTES - Introduction and the problem with BLTs [0:00] - Introducing Brian Will [9:48]  - The problem with relying too heavily on one client [12:27]  - Why every day in business must end with “why?” [18:18] - The difference between an entrepreneur and a manager [22:56 - Why entrepreneurs should take Elon Musk’s advice with a grain of salt [31:34]   Resources And People Mentioned: This episode is kindly sponsored by: - Sera (visit their website)  - UpFrog (visit their website) - Copeland (visit their website). This should be copeland.com - CompanyCam (visit their website) Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com   Affiliate links: - Castmagic - https://get.castmagic.io/SBM  - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital  - IfTTT- 10 Percent off!  - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
45:16 10/25/23
How Virtual Training is Reshaping the Service Business Landscape with Ken Midgett & Dan Clapper
Every technician knows the power of that on-the-job “aha” moment — when it finally clicks and training goes from theoretical to practical. What if your technicians could have that “aha” moment before they ever even leave for the job? In this episode, Ken Midgett, Plumbing Market Director, and Dan Clapper, HVAC Market Director, of Interplay Learning, join the show to share the exciting ways VR learning is making it easier for your techs to gain the skills needed to thrive in today’s service business landscape.   SHOW NOTES - The benefits of remote training [0:00] - How virtual reality helps build competence before the job ever starts  [9:26]  - How VR fits into plumbing training  [14:22]  - How to take your training beyond “herding cats” [19:09] - Training technicians for job success [25:05]   This episode is kindly sponsored by: - Sera (visit their website)  - UpFrog (visit their website) - Copeland (visit their website). - CompanyCam (visit their website) - Interplay Learning (visit their website) Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com   Affiliate links: - Castmagic - https://get.castmagic.io/SBM  - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital  - IfTTT- 10 Percent off!  - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
37:20 10/18/23

Similar podcasts