The Untrapped Podcast With Keith Kalfas

In this episode, Keith shares invaluable insights from a decade-long experience serving 5,000 clients in a landscaping business. He discusses the challenges and strategies to make the business more manageable and enjoyable. Key topics include the importance of consuming industry-specific knowledge through audiobooks and podcasts, avoiding unrelated distractions, and systemizing tasks. He emphasizes the importance of integrity, simplifying services, and maintaining a clear separation between personal and business life. Real-world advice on facing and learning from mistakes, setting clear boundaries, and investing in coaching programs for faster growth are provided to help landscaping business owners succeed.   " And when you make these mistakes in your landscaping business, don't resist them and stick your head in the sand,  take full responsibility, fall on your sword and eat the mistake, no matter how painful it is and eat it right. That way you'll learn. Through pain and suffering. And then that's how you get better."  - Keith Kalfas Topics Covered: Challenges and ease of running a landscaping business. Importance of consuming relevant educational content. Necessity of hyper-focus and avoiding distractions. Learning from and not repeating mistakes. Systematizing the business for profitability and reduced stress. Key Takeaways  Hard Work and Focus: It's crucial to invest every waking moment productively, especially in consuming industry-relevant information and avoiding distractions. Hard work and focus are necessary to gain confidence and avoid making repeated mistakes. Simplifying the Business: Running a landscaping business can be easy when treated as a straightforward service business with integrity. Stress can be mitigated by focusing on essential services and systematizing the business. Higher Purpose: Achieving business success becomes easier when driven by a higher purpose or priority in life. This perspective forces a person to streamline operations, focus on important tasks, and systematize the business to make it more manageable and profitable.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

9/4/24 • 12:44

In this episode, Keith shares valuable insights for small business owners, particularly in the window cleaning industry. The discussion delves into overcoming anxieties associated with running a service business by implementing a thorough follow-up process similar to a 21-step system used by larger companies. Keith emphasizes the importance of pricing strategies, the 'one and done' method for task completion, and the benefits of using software like Jobber for systematization. Additionally, it highlights the need for small business owners to simplify their services, raise prices, and potentially hire employees and virtual receptionists to handle administrative tasks. Real-world examples, such as receiving tips and raising prices, are provided to illustrate these strategies.   "The moment your business changes and you wake up and it starts to become successful is when you realize  that  your business isn't your whole life and you stop stressing about your business and making it this big, stupid, and stressful thing."  - Keith Kalfas Topics Covered: Introduction to Window Cleaning Business Tips Challenges of Managing a Service Business The Importance of Follow-Up in Sales The One and Done Method Using Jobber Software for Efficiency Raising Prices to Improve Business Hiring and Training Employees Virtual Receptionists: The Future of Administration Simplifying Services for Better Profit Final Thoughts and Personal Insights Key Takeaways  Success often begins once you stop seeing your business as your entire life. Reducing stress and not overburdening yourself with work can positively impact your business. Recognizing and addressing the stressors in your business is essential for growth and success.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

8/22/24 • 23:59

Keith reflects on the importance of maintaining faith and gratitude both during challenging and prosperous times. He shares personal counseling experiences, emphasizing the need for unwavering belief and commitment to God. Keith discusses how people often turn to God only in dire situations and neglect their faith once the crisis passes, drawing parallels with the biblical story of Israel and Judah. He advises viewers to surround themselves with positive influences, seek true spiritual growth, and use social media wisely to reinforce their faith.   "Shared laughter amplifies joy, turning even life's challenges into moments of happiness."  - Keith Kalfas Topics Covered: Introduction: Who Do You Praise? Counseling and Shared Wisdom The Dark Times and Returning to Sin Praising God in Good Time Scripture Reading: The Book of Jeremiah Personal Reflections on Faith Encouragement and Final Thoughts Channel Updates and Future Plans Positive Social Media and Community Key Takeaways  Praise Consistently: Emphasizes the importance of praising God not only in times of need but also when times are good.   Consistent and Committed Faith: Highlights the need for a consistent relationship with God, avoiding lukewarm beliefs and striving to remain steadfast in faith.   Positive and Supportive Community: Encourages surrounding oneself with positive, faithful friends and engaging with spiritually uplifting content.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

8/10/24 • 22:20

In this compelling episode, Keith Kalfas shares twelve critical tips that have profoundly impacted his life and the lives of many men. He emphasizes the importance of personal accountability, self-improvement, and resilience. Key points include understanding that no one cares about your struggles, realizing that no one will solve your problems for you, the necessity of avoiding repetitive mistakes, fully committing to your work, taking time to unplug, and the critical role of coaching and creating systems. He also discusses the value of financial planning, the importance of hiring help, the need to build multiple income streams, and the ultimate realization that growth requires proactive change. Through personal anecdotes and practical advice, Keith offers guidance for overcoming life's challenges and achieving success. "The success that you are looking for lies in the hard work that you've been avoiding."  - Keith Kalfas Topics Covered: Tip 1: No One Cares Tip 2: No One Will Fix It for You Tip 3: Definition of Insanity Tip 4: Immerse Yourself Fully Tip 5: Find the Deeper Lesson Tip 6: Unplug and Recharge Tip 7: Stop Dangling from a Rope Tip 8: Dig Deep into Your Numbers Tip 9: Get Coaching Tip 10: Create Systems Tip 11: Grow Your Way Out Tip 12: Build a Different Bridge Conclusion: Final Thoughts and Encouragement Key Takeaways  Hard Work is Essential: True success in a landscaping business, as in any venture, requires committing to hard work and facing tasks you've been putting off. Face Challenges Head-On: The tips might highlight the uncomfortable or challenging aspects of running a landscaping business that are crucial for success but often avoided. Overcome Avoidance: Consistently avoiding hard work will hinder your progress; tackling these tasks can lead to the success you desire.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

8/3/24 • 25:15

In this heartfelt reflection, Keith shares an intimate moment of overwhelming love and gratitude towards his wife, realizing the depth of his feelings when confronted with thoughts of loss. He narrates experiences highlighting their bond, from a panic attack at a 'Beauty and the Beast' movie to learning valuable life lessons about trust and commitment. The episode delves into his journey of appreciating his wife’s constant efforts and navigating through arguments, ultimately emphasizing the significance of unconditional love and commitment in a relationship. A raw and emotional exploration of love, trust, and responsibility.   "Without love, It's destitute you have nothing"   Topics Covered: A Morning of Gratitude Reflecting on Love and Loss The Beauty and the Beast Experience The Paper Towel Habit Embracing Responsibility and Trust Key Takeaways  Appreciation for Loved Ones: Recognize and cherish the presence of loved ones, and don’t take them for granted. Unconditional Love: Experiences of deep unfettered love and connection as moments to treasure. Balancing Priorities: Learn to balance work and personal life, making time for loved ones over professional demands. Sacrifices for Happiness: Sometimes endure personal discomfort to make our loved ones happy. Addressing Flaws: Acknowledge and work on personal shortcomings for the sake of harmony in relationships. Commitment: Fully commit to the relationship without thoughts of backing out, creating stability and trust. Mature Dispute Resolution: Handle disputes directly and maturely, demonstrating reliability and strength. Responsibility: Take full responsibility for any mistakes, offering sincere apologies and avoiding future errors. Growth through Vulnerability**: Embrace openness and vulnerability to strengthen your bond. Personal Improvement: Enhance personal habits and appearance as a gesture of love and consideration. Trust and Boundaries: Respect boundaries and avoid distrustful actions to maintain a healthy relationship.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

7/26/24 • 22:38

Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum. "Go find customers who can pay what you're worth."  - Keith Kalfas Topics Covered: Introduction: Realizing the Value of Your Work Facing Rejection: The Reality of Raising Prices Taking Action: Finding the Right Customers Understanding Your Worth: A Pricing Example Key Takeaways  Knowing and Valuing Your Worth: You may have long-term customers who seem to care about you, but this doesn’t always translate to them valuing the worth of your services. When the time comes to increase your prices to match or even come close to the industry standard, some clients may choose to leave instead of paying the increased price. Take Action: Instead of lamenting over clients who refuse to pay what you’re worth, the focus should be on finding new customers who can and will pay for your services at your desired rate. It's crucial to proactively seek out and secure customers who understand and can afford your pricing. Continuous Learning and Adaptation: The lesson from a landscaping pricing example applies similarly to window cleaning: setting a minimum price threshold can help in maintaining profitability and ensuring that your services are being appropriately compensated. Adjusting to a new pricing model, like the $700 minimum mentioned, although challenging, is necessary for growth and sustainability.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

7/20/24 • 22:16

Join us on the podcast as we delve into the pivotal journey of scaling a business. Throughout the episode, Dan elucidate the crucial components of bookkeeping, utilizing the "5 bucket" concept to articulate different facets of business decisions. He discusses the trials and triumphs of scaling, from the practicalities of hiring and systematizing operations to delving into the financial nitty-gritty and reflecting on personal anecdotes related to business expenses and insurance claims.  Dan shares indispensable insights on the complexities of employee management and the financial toll of growth. He explores the challenges that arise and the insightful lessons learned from personal experiences. Discover the crucial balance to sustain profitability while navigating the risks and rewards of expanding your business.  Tune in for invaluable advice on overcoming obstacles, achieving longevity, and making informed decisions. Don't miss out on this essential discussion for entrepreneurs navigating the path to sustainable business growth.   Topics Covered: 00:00 The difficulties faced by small business owners. 06:31 Be mindful of rapid business expansion risks. 14:20 Unplanned growth and business expansion through hiring. 15:57 Unforeseen challenges induce stress, readiness is crucial. 26:30 Delegate to lighten your workload and succeed. 27:43 Money can be lost without your presence. 36:39 Entrepreneur's reluctance to adopt essential systems. 38:50 Brand style guide streamlines business operational processes. 44:13 Choosing between job scales and staying small 52:14 Scaling brings new challenges and limited resources. 57:11 Transition to higher earnings through strategic decisions. 59:10 Align labor pay with commissions and manage costs tightly. 01:07:14 Emphasize profit and avoid unnecessary equipment purchases and tasks. 01:13:18 Revenue growth doesn't raise infrastructure expenses. 01:17:49 Navigating challenges in business growth and staffing. 01:22:22 Optimize system, improve staff management for success. 01:26:12 Exploring multiple marketing strategies is vital for growth. 01:35:31 Navigating leadership challenges in culture spread and marketing. 01:37:48 Assess administrative productivity, prioritize leadership development, and implement EOS. 01:45:13 Analyze business decisions through profit and loss. 01:49:36 Embrace challenges and find joy in entrepreneurship.   Key Takeaways Scaling a business isn't just about expanding revenue - maintaining profitability and controlling costs are critical factors for sustainable growth. Effective leadership and building a strong company culture are pivotal in overcoming scaling challenges, leading to long-term success.  Scaling a business is akin to parenting - a rewarding journey, but one that comes with unforeseen challenges. Be prepared to adapt and navigate the unexpected.     Connect with Dan Platta Website: Best Damn Bookkeeping Facebook: https://www.facebook.com/bestdamnbookeepping/ Email: dplatta@bestdamnbookkeeping.com   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence VA Mastery - Master the Art of Hiring Virtual Assistants in Just 7 Days!- VA Mastery Optin 6 (keithkalfas.com)

7/14/24 • 112:47

In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Paul Jamison from the Green Industry Podcast. The conversation covers Paul's upcoming move to Florida, his journey in podcasting, and the success of 'Cut that Grass and Make that Cash.' Paul shares insights into his new book 'How to Build a Thriving Lawn Care Business,' and discusses the importance of aligning one's life with God's will, alongside the four R's of deliverance: recognizing, renouncing, repenting, and resisting. The episode concludes with an impactful prayer session, further emphasizing the role of faith in achieving entrepreneurship success. "What are your 10X goals? How can you be more intentional with your time to achieve them? Reflecting on these questions might just be the first step towards your own journey of transformation."  - Paul Jamison Topics Covered: Introduction to Paul Jamison: Green Industry Expert The Success of Paul's Podcast The Power of Networking and Learning Paul's New Book: How to Build a Thriving Lawn Care Business Understanding Profitability Principles for Business Success The Four R's of Deliverance Final Thoughts Key Takeaways  I started looking at things and saying, "Okay, the lawn business is bringing in, you know, six figures, it's bringing in good money and the media business is bringing in a lot money and it's actually more than the lawn business." And I realized if I would, I need to double down on one or the other, that the Pareto principle, the 80, 20 rule. Is 20 percent of your income or input is going to produce 80 percent of the results. And so I was noticing I'm making a lot of money doing this right here, but I barely do any of that because I'm doing all this other stuff over here, right? - Paul     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

6/28/24 • 51:47

  In this engaging episode, I took a deep dive into the world of entrepreneurship, grappling with the formidable foes of overwhelm and stress. I learned that the key lies in remaining calm in the face of chaos, cutting off distractions, and owning up to our commitments. It's not just about pushing through; it's about finding that sweet spot and edge where growth and challenges intersect.  I also made an important distinction between material Success and true fulfillment. It's not just about the numbers in your bank account; it's about aligning with your purpose and finding holistic wealth. So, remember, when you feel the weight of the world on your shoulders, dig deep, take charge, and overcome the overwhelm.  This is your journey to unleashing your true potential and thriving in business. "I think that you can have all of the materialistic wealth and money and riches and the boat and the cars and the houses and all these things and be able to give to charities and help people and stuff like and do all these beautiful things and have a vacation home and do the thing that you love and are passionate and your dream and desire to do. But you have to turn off the world and check out of the world and stay checked into strategy and your heart and what means the most to you."  - Keith. Topic Covered: 00:00 - Manage overwhelm by finding your edge and working it. 05:06 - Text customer, prioritize calm and avoid overwhelm. 06:29 - Experienced freedom and self-care crucial for well-being. 12:07- Success lies in finding purpose, hard work, and embracing challenges. Instead of pursuing materialistic wealth, strive to do what you love, even during difficult times. Embrace the idea of falling in love with what you hate as a secret to reaching the next level, as suggested by Grant Cardone. 15:06 - Embracing the wealth of being present, overcoming anxiety. Key Takeaways: Self-Awareness and Thresholds: This is vital to determining our stress thresholds and understanding our unique tolerances. It is beautifully likened to finding our "edge," highlighting the significance of operating at the brink without succumbing to overwhelming circumstances. Balancing Priorities: The delicate balance between professional commitments, personal well-being, and family responsibilities. The fundamental role of self-care is in managing and preventing being overwhelmed. Purpose and Fulfillment: This goes beyond the conventional conversation, the impact of societal expectations and individual aspirations. Pursuing genuine fulfillment and purpose transcends the allure of material Success into inner contentment. Taking Responsibility: An integral takeaway revolved around the significance of assuming responsibility for our commitments and decisions. Eloquently express the importance of embracing challenges and taking decisive action to triumph over overwhelming circumstances.   Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs. Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

6/23/24 • 17:37

In today's episode I  deep dive into the intricate world of content creation, marketing, and personal development. I peeled back the layers of impactful storytelling, emphasizing the incredible power of harnessing emotions to create compelling and meaningful content. My discussions also illuminated the importance of unwavering authenticity in an industry plagued by manipulative marketing tactics. I delved into the challenging yet transformative journey of transitioning businesses, effectively automating operations, and cultivating financial stability. By exploring personal anecdotes and insights, I unearthed the pivotal role of integrity, strategically building and managing your team, and harnessing social media to foster exponential business growth.  Elevate your business game and leave a lasting impact! Head to keithkalfas.com to access exclusive insights and grab your free downloadable guide on smartphone-based social media marketing. It’s time to turn your dreams into reality!   Topics Covered: 00:00 Embrace bold action and leverage online content creation. 09:04 Passion and targeted content are essential for success. 13:43 Influencers emphasize integrity in making money online. 18:49 Parking lot lines symbolize life's journey. 23:22 Overcome fear, embrace change, and stay passionate. 31:53 Started landscape business with raw authenticity and passion. 37:03 Entrepreneur warns against manipulative marketing tactics. 39:25 Podcast and media businesses thrive and diversify income. 48:49 Stay focused and purpose-driven; avoid distractions. 54:22 Fully commit to video/podcast. Use every moment. 57:13 Structure habits, set rules for specific behavior. 01:05:40 Building a personal brand and marketing strategy. 01:09:29 Struggling with services, considering removing window cleaning. 01:16:35 Commitment attracts like-minded individuals, and fear repels. 01:18:55 Interview, hire and test virtual assistants efficiently. 01:25:20 Invest in books, business, and executive assistance. 01:27:34 Free group coaching call invites for everyone.     Key Takeaways Embrace Authenticity: the power of staying true to your vision and using emotions as fuel for impactful content creation. Authenticity resonates with audiences on a deeper level. Commit to Integrity: the importance of maintaining integrity in content creation and business practices, steering clear of manipulative marketing and unethical behavior. Honesty is key to building sustainable success. Harness the Power of Customer Data: Monetizing customer data, remarketing, and the value of customer lists can help ensure long-term business success. Focus on specific niches and avoid overextending yourself.     Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

6/15/24 • 89:30

In today's episode,  I delved into the critical topic of understanding your worth in the business world. I shared valuable insights on setting boundaries, implementing minimum pricing, and the significance of prequalifying employees. My personal anecdotes and hard-earned wisdom paint a vivid picture of the challenges and triumphs entrepreneurs often face. My message is a powerful reminder that we are the architects of our worth as business owners. It's time to take control, stand firm in our value, and let this session embolden and guide us on our entrepreneurial path. I started raising the prices on the customers that were outside the service area incrementally without however far they were. It was so hard to do when customers dropped, by and they said, hey. Last year, it was a $1,000 to do all this. Why is it, you know, 12, 1400? And if you have a reason why, and you believe it in your heart, and you know your worth If you believe it in your heart, they'll feel it and you'll get it. And you'll start to get it more and more and more. - Keith    Topics Covered: 00:00 Community recognizes Keith's impact and authenticity. 05:43 Struggling with demanding boss and financial dishonesty. 08:11 Establish boundaries, work smarter, prioritize well-being. 11:16 Set aside 30% for taxes and raise prices. 15:31 Raising prices to cover travel and density. 17:35 Struggles lead to a desire for a better life. 21:00 Overcoming hardship, finding identity, and making accurate decisions. 22:59 Embrace life's challenges and seek rewards.   Key Takeaways 🚀 **Know Your Worth**: Keith shares his personal journey of realizing his worth in the landscaping business. Understanding your value is crucial for success in any industry. 📈 **Minimum Pricing**: Establishing a minimum price and not compromising on it is essential. It's about standing your ground and delivering value that matches your worth. 🌐 **Marketing and Advertising**: Keith emphasizes the importance of continuous marketing and advertising efforts. Keeping the hopper full and staying booked are vital for business growth.   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

6/3/24 • 23:34

In our podcast episode, we delved into the sobering realities of entrepreneurial growth. We explored the complexities of navigating business transitions, emphasizing the critical need to separate personal and business finances. Our discussion shed light on the strategic investment decisions that define success in the competitive landscape of entrepreneurship. Join me and my friend Dan Platta on this journey through the challenges and triumphs of building a sustainable business, where the sacrifices made for growth are met with unwavering dedication and a steadfast commitment to financial discipline. Tune in to gain invaluable insights into the unvarnished truths of the entrepreneurial journey and the unwavering focus required to succeed in the dynamic world of business.   "Know that you are 2 different people. You are a CEO, and you are an owner. We like to use the term owner operator a lot in the service industry, And even that is 2 separate words, and they are 2 different people. We just smash them together like it's the same person. But owners don't have jobs. Owners don't get paychecks. Owners sit on a beach and get dividend checks and check in every once in a while to see what's going on. CEOs or operators have jobs, get a paycheck, show up to work, do the thing, and make operating decisions, which are different than investment decisions."- Dan Platta   Topics Covered: 00:00 - Valuable content transformed my business. Grateful mentor. 05:46 - Making profitable decisions is crucial for business. 12:06 - Comedian shares business principles from fishing experience. 17:53 - Leverage debt strategically for business expansion and earn rewards. 23:29 - Submit old PDF to be taxed as S Corp. 28:36 -  Ownership entails investing and overseeing business operations. 36:55 -  Balancing work, fitness, and family responsibilities. 46:21 - Maintaining work-life balance through intentional activities. 53:22 - Dedication to pool upkeep and family enjoyment. 59:04 - Business growth presents financial challenges and increased expenses. 01:01:36 - Delegate tasks, focus on growth and marketing. 01:10:58 - Discussing business growth and profit margin strategy. 01:15:06 - Challenges of business growth and leadership at $1,000,000. 01:21:55 - Analyzing marketing investment and growth strategy risks. 01:23:56 - The entrepreneur's aggressive growth strategy leads to a heavy financial burden. 01:34:05 - Express heartfelt encouragement and courage sincerely and earnestly. 01:35:37 - Struggling as a guest to not take over.   Key Takeaways  Separate and Conquer: Always maintain a clear separation between personal and business finances, which is essential for managing and growing a successful business. Growth Mindset: Embrace the challenges and sacrifices of business growth, understanding that strategic investments and role transitions are vital for long-term success. Financial Finesse: Use debt wisely, prioritize recruitment and marketing over equipment investments, and consider IRS preferences for accrual-basis accounting for high-revenue businesses.   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

5/27/24 • 98:28

In this episode of the Untrapped Podcast, host Keith Kalfas talks to Adam Sylvester, owner of Charlottesville Lawn Care and a successful gutter cleaning business in Virginia. They discuss the challenges and benefits of running multiple businesses, employee management, leadership styles, maintaining work-life balance, and the importance of working on the business rather than in it. Adam also shares valuable insights about becoming a better communicator and leader, focusing on personal development, and creating a simple, fulfilling life. They also highlight the role of Jobber software in streamlining business operations.   "You don't get what you preach. You get what you tolerate."  - Adam Sylvester Topics Covered: Adam Sylvester: From Lawn Care to Gutter Cleaning Success Starting and Scaling Two Separate Businesses Cultivating Leadership and Building a Positive Work Culture Effective Communication and Conflict Resolution Personal Development in Professional Growth Financial Management and Budgeting Leveraging Technology and Planning for Growth Key Takeaways  Assess Your Current Business: Ensure your existing business is running efficiently and has systems in place to operate smoothly without your constant supervision. Effective Time Management and Delegation: Successfully handling multiple businesses requires wise time allocation and trusting others to manage tasks that don’t need your direct oversight. Financial Preparedness: Ensure you have the necessary funds and a solid financial plan to support a new venture, and understand the financial risks involved. Anticipate Challenges: Be aware of potential challenges such as burnout and stretched resources, and prepare for these obstacles ahead of time. Recognize the Rewards: Multiple income streams, diversified investments, and increased market presence are some of the benefits of running two successful businesses. Personal Decision and Planning: The decision to start a second business is personal and requires thorough planning, assessment, and a willingness to take calculated risks. Stay Motivated: The satisfaction of achieving something few others attempt can be a powerful motivator. Keep dreaming big and stay open to new opportunities.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

5/25/24 • 59:15

Keith Kalfas, alongside guest Dan Plata of Blue Sky Services, explores critical aspects such as financial management, dividing personal and business finances, and the evolution of the owner's role during growth. It tackles the transition from hourly to commission-based employee compensation, demonstrating how it can boost productivity and align employee incentives with the business's success. This episode also highlights the significance of managing operational capacity, the financial and structural implications of business expansion, and practical tips on asset management. Furthermore, it addresses the importance of a strategic approach to marketing, recruitment, and maintaining quality over quantity as the business scales. The conversation provides a well-rounded perspective on achieving profitable and sustainable growth, balancing operational efficiency, and navigating the challenges inherent in expanding a service-oriented venture.   " If you have the employees right now, your ceiling is unlimited, but if you don't have the employees, you can't go anywhere. You can't keep growing because there's nowhere to go with those phone calls."  - Dan Plata Topics Covered: 00:18 - Introducing Dan Plata: The Home Service CFO   01:13 - Unlocking Financial Success: 5 Steps to Set Up Your Business   15:17 - The Evolution of a Business Owner: From Start-Up to Scale-Up   27:14 - Bookkeeping as a Foundation for Financial Clarity and Decision Making   38:30 - The Magic Formula: Balancing Capacity and Demand   44:01 - Strategies for Managing Business Growth   47:41 - Understanding Business Expenses and Budgeting   50:25 - Navigating the Inflection Point of Scaling   01:22:52 - The Surprising Similarities Between Marketing and Hiring   01:31:59 - Scaling Your Business: The Employee Factor   01:44:14 - Navigating the Purgatory of Scaling Your Business   01:55:28 - Commission vs. Hourly Pay: Optimizing Employee Productivity   02:06:16 - Efficiency in Solo vs. Team Work: A Comparative Analysis   02:20:17 - Investing in Assets and Equipment: Strategic Approaches   02:30:16 - Navigating Tax Savings and Business Investments Wisely   Key Takeaways  Recruiting Investment: Emphasizes the pivotal role of investing in recruiting, sharing a lesson learned about spending significantly more on recruitment the following year, demonstrating how it fuels business growth. Employee Value: Highlights the crucial role of employees in business success, stressing the need to prioritize hiring and retaining the right employees as they are the key to unlocking business scalability. Managing Employee Onboarding: Discusses the extensive process of managing employee onboarding, training, documentation, and compliance tasks as a full-time job that demands attention to detail and thoroughness in execution. Outsourcing Recruitment: Suggests the option of outsourcing recruitment to streamline the hiring process, ensuring that only qualified candidates are presented to optimize time and resources effectively. Scalability Challenges: Describes the challenges of scaling a business, from the initial investment in infrastructure to managing expanding costs, and the necessity of balancing revenue growth with escalating expenses. Impacts of Infrastructure Expansion: Explores the financial impacts of scaling infrastructure, touching on the trade-offs between revenue growth and increased operational costs, shedding light on the complexities of financial sustainability during business expansion. Net Profit Margins: Illustrates the fluctuations in net profit margins as the business scales, exemplifying how revenue growth may not always correlate with increased profitability due to escalating expenses and operational challenges. Business Evaluation: Advocates for continuous evaluation and adaptation in response to evolving business needs, emphasizing the iterative nature of assessing and adjusting strategies to navigate the complexities of business growth effectively. Expectation vs. Reality: Dives into the contrast between expectations and realities of business growth, showcasing how predictions of profitability and success can be challenged by unforeseen obstacles and the need for agile problem-solving. Continuous Learning Curve: Acknowledges the ongoing learning curve in business management, even for experienced professionals, underscoring the need for adaptability, resilience, and a strategic approach to overcome challenges and propel business success. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

5/18/24 • 163:24

In this video, Keith Kelfas shares comprehensive advice on how to effectively price and execute mulching services in 2024, starting with a baseline charge of $150 per yard installed. He details the process of mulching on a commercial property, emphasizing the importance of direct application to save time and resources. Keith discusses considerations for coverage area based on mulch shred type and suggests using online tools for accurate measurements. He recounts his pricing evolution from $65 to $150 per yard installed, including materials and transportation, and stresses the importance of adjusting mulch quantities around plants and garden design. Keith also covers different mulch types, the issues with red mulch, and the necessity of charging for additional services like bed prepping and mulch removal to avoid suffocating plants. Finally, he highlights the need for clear communication with the client to ensure property boundaries are respected and offers a free workshop for landscapers looking to increase profits.   "Mulch isn't just about beautifying landscapes; it's about protecting plants and ensuring their health. Charge accordingly, and let your work speak volumes"  - Keith Kalfas Topics Covered: 2024 Mulch Pricing Guide: What to Charge? Efficient Mulching Techniques on Commercial Properties Understanding Mulch Coverage and Calculations Pricing Evolution: From Undercharging to Profit Optimal Mulch Installation Practices and Thickness The Importance of Proper Mulch Application Around Trees Choosing the Right Mulch: Types and Preferences The Business of Mulching: Charging for Removal and Bed Prepping Tips and Workshop Invitation Key Takeaways  Pricing Strategy: Emphasizes the importance of pricing mulch installation services appropriately. He suggests charging based on factors like material costs, labor, transportation, and overheads. His progression from $65 per yard to $150 per yard reflects the value he attributes to his service and the market demand. Value Proposition: Beyond mere installation, stresses the value of his service in terms of expertise, quality, and attention to detail. He advocates for charging what's right to reflect the comprehensive nature of the service provided. Customer Education: Highlights the importance of educating customers about mulch types, proper application techniques, and the potential risks of incorrect mulch usage, such as suffocating plants or promoting fungal infections. Upselling Opportunities: Discusses the opportunity to upsell additional services like bed preparation, edging, weeding, and plant maintenance. These services enhance the overall aesthetics and health of the landscape while increasing revenue for the landscaper. Transparency and Honesty: Emphasizes the benefits of being transparent and honest with customers about pricing, scope of work, and potential challenges. This builds trust and credibility, leading to satisfied customers and repeat business. Continuous Learning: Encourages landscapers to continually educate themselves about best practices, industry trends, and business strategies to improve their services and profitability.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence  

5/12/24 • 14:09

In today's episode, I explored the transformative power of the P.O.P.P method—Passion Overcoming the Pressure to Peacock—while diving into the art of captivating storytelling and authentic engagement. I delved into the significance of leveraging personal experiences, the hero's journey, and the oscillation method to craft compelling narratives that resonate with your audience. From utilizing smartphones for video creation to mastering content syndication and virtual assistant support, I covered a wealth of strategies to elevate your business's online presence.  If you're ready to unleash the full potential of your entrepreneurial journey, this session is a goldmine of wisdom. Keep the passion alive and keep creating!"   "Before you ever even make videos, you can think about it or write it down. I went and looked in the mirror, and I was like, don't ever be negative. Don't whine or complain, complain on videos, and have the specific things you talk about." - Keith   Topics Covered: 00:00 - Overcoming video fears and seeking validation online. 05:18 - Overcoming challenges in starting a landscaping business. 08:25 - Professionals handle job site challenges with expertise. 11:50 - Man leaves to save world, showing personal vulnerability. 13:30 - Crossing the Rubicon leads to irreversible consequences, causing high stakes and anxiety. 16:51 - Friend with huge YouTube following, Brian Barzak, passed away tragically. 22:09 - Started successful business in just 6 weeks. 25:13 - Customize message length for greater impact on the audience. 29:13 - Planning content safeguards personal and business brands. 30:28 - Belief in self leads to emotional response and success. 36:08 - Efficiently outsource content distribution to multiple platforms. Hire help for social media and podcasting. 37:17 - You have 7 days to do it. Take care.   Key Takeaways  Embrace the "P.O.P.P Method—Passion Overcoming the Pressure to Peacock. Use your authentic passion to create engaging videos and connect with potential clients on platforms like YouTube and Facebook. Leverage the Power of Storytelling - Share relatable experiences, overcome insecurities, and build credibility by showcasing your unique journey and the transformation of your business in a compelling narrative. Content Creation Strategies - Utilize simple tools like smartphones, the "oscillation method" for engaging storytelling, and content syndication to create multiple pieces of content from one original piece, eventually building a strong online presence.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas       Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here: https://www.keithkalfas.com/Landscaping-Series Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16  Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower 2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com) Discover the 3 Steps To Crush It in Your Landscaping Business: Landscaping Free Video Series - Organic (keithkalfas.com)  

5/9/24 • 37:35

In this episode, join host Keith Kalfas as he embarks on a journey toward personal growth and enlightenment. Through candid stories and thought-provoking conversations, we unravel the highs and lows of elevating our consciousness. From the allure of social media stardom to the profound impact of spiritual wisdom and community bonds, discover the genuine keys to unlocking personal development. Tune in as we navigate the intricate process of integrating profound insights into our everyday experiences.   "True success is not measured by the size of your bank account, but by the depth of your spiritual growth and the strength of your connections with others."  - Keith Kalfas Topics Covered: Unlocking Conscious Evolution: A Personal Journey The Power of Experience: Learning Through Doing Debunking Social Media Success Myths The Path to True Success: Time, Effort, and Evolution Spiritual Growth and Guidance: Embracing the Holy Spirit Wisdom from the Wise: Navigating Success and Spirituality Key Takeaways  Authenticity Over Fame: The podcast emphasizes the importance of prioritizing genuine personal growth over the superficial allure of social media success. Spiritual Guidance Matters: Highlighting the significance of spiritual wisdom, the podcast encourages listeners to seek guidance from within and prioritize spiritual well-being. Community Connections: Building strong community bonds is essential for personal development. The podcast underscores the value of supportive relationships in nurturing growth. Integration of Wisdom: Mere accumulation of knowledge isn't enough; integrating wisdom into daily life experiences is crucial for genuine personal evolution. Embracing Challenges: Embracing challenges and setbacks as opportunities for growth is a recurring theme. The podcast encourages listeners to view obstacles as stepping stones toward enlightenment.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower

5/3/24 • 07:57

Ready to level up your game? In this powerful session, I dive into the importance of decisive action and preparation. From fighting the good fight to maximizing every minute, I explore the significance of surrounding yourself with the right people, setting healthy boundaries, and finding your purpose. It's time to cut out distractions, gain clarity, and take a bet on yourself. This is your year to shine. Let's do this!" "Believe in your own ability to figure things out and start taking bets on yourself. Awaken the entrepreneur within. Every single minute counts." - Keith Kalfas   Topics Covered: 00:00 - Prepare, fight, create structure to succeed. 07:00 - Find supportive people and avoid negativity. 09:05 - Increased self-awareness, connected mind and body. 11:02 - Get fired up; it's your turn now!   Key Takeaways  Every minute counts: Embrace the power of decisiveness and productivity in your daily endeavors. Set healthy boundaries: Recognize the value of surrounding yourself with individuals who uplift and support your journey. Uncover your purpose: Spend time reflecting on your aspirations and commit to pursuing your true calling with unwavering dedication.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here: https://www.keithkalfas.com/Landscaping-Series Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16  Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower 2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com)

4/29/24 • 11:28

In this episode of the Untrapped Podcast, host Keith Kalfas shares a breakthrough insight on the power of identity in shaping our success, particularly in the realms of small business and personal development. After returning from a speaking engagement in Atlanta and despite being unwell, Keith felt compelled to make this episode to share his realization that one's identity fundamentally controls their reaction to and utilization of information. He contrasts how people with scarcity mindsets and those with abundant, successful mindsets respond differently to the same business ideas, attributing the variance to identity. Keith delves into the psychology behind these mindsets, discussing the influence of self-limiting beliefs, the importance of conviction and alignment with higher principles, and the transformative power of letting go of what no longer serves us. He concludes by emphasizing the importance of faith, continual personal growth, and seeking higher questions to fundamentally change how one perceives and interacts with the world, thereby achieving true success and fulfillment.   "The person who is stuck in the victim scarcity mindset might intellectually be very intelligent and awake and understand they're conscious. They're here. And now they'll understand all the information coming in and they'll get excited."  - Keith Kalfas Topics Covered: The Breakthrough: Identity's Power Over Success Understanding Identity Through Different Mindsets The Impact of Identity on Business and Personal Growth Elevating Your Identity: Aligning with Higher Beliefs The Journey of Faith and Action Towards Success Key Takeaways Identity Controls Everything: Explore how your identity shapes your success in business and personal development.  Shift in Mindset: Discover a breakthrough moment after 20 years and the importance of understanding your identity's influence on decision-making.  Scarcity vs. Abundance Mindset: Contrasting the mindset of struggling individuals with successful entrepreneurs to highlight the power of identity.  Conviction and Faith: Learn about the importance of operating from a place of conviction, faith, and courage to overcome limiting beliefs.  Self-Discipline and Growth: Embrace self-discipline, let go of old beliefs, and adopt new perspectives for personal and professional growth.  Newsletter Invitation: Support the Untrapped Podcast by leaving a positive review on Spotify to inspire more listeners and help others on their entrepreneurial journey     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower

4/28/24 • 19:55

During today's episode, I discussed how you can raise prices for your business while keeping your existing customers happy. It was fascinating to explore the mathematical precision of price increases and how to navigate customer perceptions.  I will share more valuable insights like this at my upcoming free workshop, Level Up Your Landscaping Business. For practical tips, check out my free workbook. Find out more at Keith's Workshop - Level Up. Click This Don't forget it's all about creating a healthy, profitable, and successful future for your business. Stay tuned for more game-changing strategies. Topics Covered:  00:00 -  Serving customers with loyalty and offering additional services can dramatically increase profits and allow for business growth. 06:56 - Undercharging for landscaping may attract low-paying clients, impacting your business identity and beliefs. Key Takeaways: "Gotta keep them how you got them": The importance of maintaining customer relationships while strategically raising prices. The strategic math behind price increases: Understanding the potential impact of different percentage raises on your customer base and overall revenue. Leveling up your business identity: Recognizing the need to evolve and grow your business identity and pricing strategy, and the potential benefits of attracting new clientele at higher price points.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here: https://www.keithkalfas.com/Landscaping-Series Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16  Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower 2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the 2 day workshop (keithkalfas.com)

4/23/24 • 09:37

In this episode of the Untrapped Podcast, host Keith Kalfas interviews certified arborist Austin Douglas, the visionary behind a unique green industry business that specializes in poison ivy remediation and mosquito control services. Austin shares insights on his entrepreneurial journey, the specialized services his business offers, the importance of certifications in arboriculture, and the niche markets he serves. He also discusses the challenges and solutions in poison ivy removal, the technical aspects of tree care, and his passion for continuous education within the green industry. Furthermore, Austin touches on his educational efforts through Elevate Applicate, aimed at helping individuals become certified pesticide applicators. The conversation encapsulates the journey of a green industry professional who has carved a niche for himself through innovation, education, and a deep-rooted passion for the environment.   "You're a problem solver first. Whether you're solving the problem of beautifying a property through mulch or mowing the lawn, you're a problem solver."  - Austin Douglas  Topics Covered The Business of Poison Ivy Remediation and Arborist Insights Unique Challenges and Solutions in Green Industry Services Navigating Customer Interactions and Sales in Niche Services The Misadventures of DIY Poison Ivy Removal Safety First: Electrical Hazards and Best Practices From Poison Ivy to Mosquitoes: Expanding Business Horizons Discovering Biological Controls for Pest Management Marketing Magic: Crafting Memorable Commercials The Future of Ditch the Itch: Expansion Plans and Challenges Securing Big Clients: A Deep Dive into Mosquito Control Jobs Innovative Approaches: Drones in Agriculture and Beyond Elevate Applicate: Revolutionizing Pesticide Application Education The Power of Networking and Continuous Learning in the Green Industry Key Takeaways:  Pursuing Passion with Expertise: 'Ditch the Itch' exemplifies how following one's passion, driven by expert knowledge and specialized skills, can lead to creating a unique and successful business. This story inspires us to delve deep into our interests, gain certifications, and become leading figures in niche markets. It's a testament to the power of combining passion with professional growth. Empowering Through Education: The use of digital platforms for education and brand building goes beyond mere marketing. It's about sharing knowledge, inspiring others, and creating a community that values continuous learning and improvement. This approach not only elevates a business but also contributes to the industry's overall advancement, encouraging us all to share our journey and expertise for the greater good.   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs Landscaping Workshop keithkalfas.com/levelup LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Level Up Workshop: Keithkalfas.com/levelup

4/20/24 • 45:13

This episode reveals the secrets to getting your landscaping business to the next level. By defining your service area, developing a focused suite of services, and you can turn landscaping problems into profits.  Take advantage of my free 2-day workshop to learn even more about these strategies and unlock the potential of your business.  Get started by registering at the link below: https://www.keithkalfas.com/2dayregistermar  See you there! Topics Covered:  3:04 - Establish a healthy customer base in specific subdivisions, then raise prices. 4:53 - Reduce your scope of offerings and increase your prices after realizing you were unable to meet demand with too many services. 6:17 - Our "property opportunity checklist" helps landscapers find and capitalize on these opportunities, resulting in higher profits. 8:08 - Learn how to say no so you can grow your business.   Key Takeaways: 1. Develop a Specific Service Area: Identify and focus on a specific service area in order to build route density and maximize profitability.  2. Build a Service Suite: Specializing in a few high-quality services is the key to streamlining operations and elevating your brand.  3. Creating Profitable Landscapes: Learn how to turn landscaping problems into opportunities for profit.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here: https://www.keithkalfas.com/Landscaping-Series Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16  Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower 2-Day Workshop where you level your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar  

4/15/24 • 08:39

This episode explores the process of starting a landscaping business from scratch, providing guidance on landing your first client, marketing your services, and scaling your business.  Among the topics I covered were creating irresistible offers, using social media, and managing your business operations. Here's a must-listen episode if you're ready to become an entrepreneur in the landscaping industry.  To learn more, check out our free video series at keithkalfas.com/landscapingseries.   Topics Covered 1:33 - The importance of marketing and advertising to find clients and build a successful business. 4:57 Start a landscaping business and making good money within two to three years. 5:30 - The low barrier to entry and potential for high earnings in the industry.   Key Takeaways:  You don't have to start big; securing a single client will be enough to kickstart your landscaping business. You can rapidly expand your clientele by using social media marketing and creating compelling offers. A successful business can be built in just 2-3 years, surpassing the earning potential of a traditional college education. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here: https://www.keithkalfas.com/Landscaping-Series Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16  Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower 2-Day Workshop where you LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar FREE 3 Video Series reveals: at keithkalfas.com/landscapingseries.

4/14/24 • 06:07

This episode dives into the remarkable journey of Joshua Latimer, from starting as a pizza delivery guy to becoming an entrepreneurial powerhouse, generating $200,000 a month with a window cleaning business that he later sold. Latimer's success story is punctuated by his strategic approach to business through systemization, a focus on marketing tools like 'Send Jim', and educational platforms aimed at teaching entrepreneurs the value of leveraging systems and analytics. He further explores the philosophy of tackling challenges one at a time, akin to setting off a domino effect, attributing his accomplishments to a rigorous work ethic underlined by a family motto 'Do Hard Things'. Highlighting figures like Elon Musk as exemplars of effective time management, Latimer shares his aspirations of generosity and personal development, aiming to donate a hundred million dollars. This episode encapsulates the essence of achieving entrepreneurial excellence through hard work, focused effort, and strategic planning. "All I'm saying that you need to do is market to the neighbors of this job with hyper-targeted, personalized, multi-touch marketing. Could be a door hanger, could be a postcard. But what you want to do is you want to get in front of them and say, Hey, You're our kind of person, and we just did work for your neighbor, and you would love our service. Give us a call. And then it hits them again, and hits them again, and hits them again."  - Joshua Latimer  Topics Covered Introduction to Joshua Latimer: From Pizza Delivery to Business Mogul The Power of Systems in Business Success Joshua's Life After Business Success The Five Stages of Business Growth Explained Marketing Mastery: Hyper Targeting and Personalization Neighbor Marketing: A Simple Strategy for Massive Growth Strategic Business Insights: Mastering Principles, Strategy, and Tactics The Power of Self-Awareness in Business Leveraging Customer Data for Strategic Advantage Understanding Your Revenue Curve and Business Numbers Maximizing Customer Acquisition and Value Q&A Session: Implementing Systems and Managing Challenges Building Effective Systems for Business Growth Key Takeaways:  Humble Beginnings: Joshua Latimer started his business journey with very modest means, originally working as a pizza delivery driver and using a basic car to begin his entrepreneurial venture in window cleaning and exterior cleaning. System Implementation: A significant part of Joshua's success was his focus on implementing systems within his business. These systems allowed for scalability, efficiency, and a transition to significant monthly earnings. Automation and Delegation: Joshua successfully automated his business operations, which allowed him to reduce his working hours to as few as five per week while managing a team and maintaining high productivity and profitability. Team Building and Culture: He focused on building a strong team culture by providing company bonuses, organizing team parties, and creating an environment where employees felt valued and integral to the business's success. Leadership and Mentorship: Joshua is described as a mentor and leader who is not only involved in his business but also actively supports others in overcoming their business challenges through direct engagement and advice. Expanding Beyond Initial Success: After automating and selling his initial business, Joshua moved his family to Costa Rica and then returned to start and develop new ventures, demonstrating his continuous drive for entrepreneurial growth. Educational Commitment: He is committed to educating other entrepreneurs through initiatives like his 'Automate Grow Sell' brand and the 'Send Jim' service, which help other business owners systematize and market their services effectively. Generosity and Community Contribution: Beyond business, Joshua is motivated by a desire to contribute to his community and the broader world, with goals like giving away a significant portion of his earnings.   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs Landscaping Workshop keithkalfas.com/levelup LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower

4/13/24 • 68:51

In this episode of the Untrapped Podcast, I, Keith Kalfas, host an engaging conversation with Brianna White and Daniel Miraval, co-owners of Emerald Tree Care. Renowned for their expertise in arboriculture, we dive deep into the significance of comprehensive tree care, sharing their journey as certified arborists and emphasizing the importance of root health, the impact of trees on environmental management, and strategies for disease prevention. We highlight the unique challenges and opportunities within the green industry, stressing the value of education, passion, and intuition in driving a successful tree care business. This episode serves as a masterclass for green industry professionals aspiring to elevate their knowledge and services in tree health and preservation.   "Arboriculture involves legal scrutiny and credentialing, with arborists often called upon for post-forensic assessments to determine the causes of tree failures, such as improper pruning, to prevent future incidents and advance professional expertise."  - Daniel Miraval Topics Covered Introducing the Tree Care Power Couple The Prestige of Being a Master Board Certified Arborist On-Site Professionalism and Safety in Tree Care Sharing Knowledge at ISA Texas Event Deep Dive into Tree Health and Care Techniques The Business Side of Tree Care and Educating the Industry A Heartwarming Client Story: Saving a Beloved Ash Tree The Importance of Tree Care and Preservation The Challenges and Rewards of Tree Care Consultations The Value of Arborist Education and Client Communication Hands-On Training: The Future of Arboriculture Spotlight on Chicago Region Trees Initiative (CRTI) Starting Local: The First Steps in Arboriculture The Importance of Proper Pruning and Tree Care The Impact of Trees on Urban Infrastructure and Water Management Closing Thoughts: Trust Your Gut and Build for the Future Key Takeaways:  Time Investment: Planting trees is a long-term investment that requires careful planning and maintenance to ensure their survival and contribution to the environment. Proper Care: Proper aftercare programs and attention to detail in tree planting are essential for the long-term health and survival of trees. Environmental Impact: Failure to care for trees properly not only results in financial losses but also has broader implications for the environment, emphasizing the need for sustainable tree management practices. Education and Awareness: There is a need to increase awareness and education about the importance of proper tree care to mitigate the loss of trees and their associated benefits. Long-Term Thinking: Planting trees requires a long-term perspective, as the investment of time and resources in growing them can span years or even decades. Proper Care and Maintenance: To ensure the survival and health of trees, proper care and maintenance are essential. This includes aftercare programs and attention to detail in planting and nurturing trees. Environmental Impact: The discussion highlights the broader environmental impact of tree planting and care. Trees play a crucial role in the ecosystem, and proper management is necessary to preserve their benefits. Educational and Awareness Efforts: There is a need for increased education and awareness about the importance of proper tree care. This includes understanding the time and effort required to grow trees and the potential consequences of inadequate care. Sustainable Practices: Emphasizing sustainable tree management practices is crucial to ensure the long-term health and survival of trees and their benefits to the environment and society.   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower

4/7/24 • 65:34

In this episode of the Untrapped Podcast, Keith shares insights on dealing with narcissistic or toxic people who drain your energy, drawing from his passion for personal development. He explores the psychology behind toxic behaviors, strategies for maintaining emotional distance, and the importance of setting boundaries. Keith advises against engaging in logical conversations with narcissists, as it can lead to manipulation and emotional turmoil. He also discusses the 'mean sweet cycle' of toxic individuals and emphasizes the necessity of pre-deciding how to handle such people calmly and proactively. Additionally, Keith highlights the importance of empathy, self-care, and developing the conscious capacity to support those affected by toxic relations. The episode includes a brief interlude promoting the Ramp Rack product and touches on Keith's personal challenges, such as the burpee challenge. Keith concludes by encouraging listeners to focus on personal development and support the podcast on Spotify.   "Empathy and support: Listen, love, and let them be."  - Keith Kalfas Topics Covered: Navigating Toxic Relationships: Understanding and Coping The Power of No Contact and Emotional Boundaries The Mean-Sweet Cycle of Narcissistic Behavior Empowering Yourself Against Toxicity Key Takeaways "Imagine that every single time a person who has toxic traits does something that's rude or mean or downright abusive. It's just like if you just stand in your square, you just stand there in presence, in love and faith. Every time they do something. That's disrespectful. Imagine that they just pushed themselves farther away from you. They made a withdraw from the emotional bank account. Now they're going to have to make a bunch of positive deposits into that emotional bank account to earn your trust to get close to you again."  - Keith     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower

3/29/24 • 19:33

I wrapped up an incredibly insightful session on how to take your landscaping business to the next level. In this episode, I shared 3 absolute game-changers that have helped me succeed in the industry. First off, it's all about strategically defining your service area. Then, it's crucial to develop a focused suite of services to streamline your operations. Lastly, I revealed how to turn landscaping problems into profits using my exclusive landscaping property opportunity checklist, and I'm giving it away for free!   Intrigued? Join me, where I'll dive deeper into these strategies and share even more valuable information that could be a game-changer for your business. Here is the link to my workshop: https://www.keithkalfas.com/2dayregistermar. Don't miss out! "Start narrowing your focus and raising your price precedents. There's a saying you got to keep them how you got them. You have to go get brand new customers now that you have nice work shirts with nice embroidery, your trucks are clean and have logos on them, and you're licensed and insured. You go get new customers with your new identity and high-price precedents.  - Keith Kalfas Topics Covered 00:01 Broaden the service area initially, then narrow it as necessary. 5:19 Specialize, offer profitable services, and seize new opportunities. 7:10 Leverage property opportunities to maximize your profit. Join the landscape workshop for more insights.   Key Takeaways:  Define Your Service Area: Take the time to carefully define your service area, focusing on building route density in specific subdivisions rather than spreading yourself too thin. Develop Your Service Suite: Narrow your focus to a few key services that you can excel at, rather than offering a wide range of services that can lead to inefficiencies and low-quality work. Turn Landscaping Problems into Profits: Utilize a landscaping property opportunity checklist to identify additional services you can offer to customers, turning potential problems into profitable opportunities.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here: https://www.keithkalfas.com/Landscaping-Series Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16  Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower 2-Day Workshop where you LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar  

3/26/24 • 08:04

In this short episode, Keith emphasizes the importance of raising standards across all areas of life, including personal health, relationships, business, and financial management. By elevating standards, individuals can effect positive change in their behavior and interactions with others, leading to growth and improvement. Keith shares personal anecdotes, including lessons learned from their spouse and the impact of taking decisive actions based on high standards. This reinforces the idea that by committing to higher standards, one can drive significant growth in both personal and professional spheres, ultimately leading to a more fulfilling and successful life.   "Raising your standards can lead to significant personal and professional growth, transforming your behavior, interactions, and overall quality of life."  - Keith Kalfas Topics Covered: Raise all standards: Elevate standards across personal health, hygiene, sleeping habits, relationships, business etiquette, organizational skills, and finances. Commitment to change: Take decisive actions to immediately raise standards in all areas of life for growth and improvement. Self-reflection and improvement: Challenge toxic behaviors and negative self-talk, and apologize to those affected by past actions, demonstrating growth and maturity. Professional growth: Qualify customers and set policies that reflect higher standards, leading to improved interactions and outcomes. Transformation and growth: Embrace change and elevate standards to achieve significant personal and professional growth, leading to a more fulfilling life. Key Takeaways The importance of raising standards across all aspects of life, including personal health, relationships, business, and finances. By committing to higher standards, individuals can drive significant growth and improvement in their behavior, interactions, and overall quality of life. The speaker emphasizes the transformative power of elevating standards and encourages listeners to reflect on their own standards and consider how raising them can lead to a more fulfilling and successful life.     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Check this out!: ramprack.com                          discount code: keith10

3/22/24 • 09:59

What strategies can be employed to train employees properly and delegate tasks effectively to maintain high-quality work in a business? In today's episode, Keith dives deep into the concept of the 'technical perfection deception' and its impact on business profitability. He discussed the critical importance of upholding high standards and not tolerating shortcuts, along with personal anecdotes of addressing corner-cutting and the value of effective leadership. This episode offers invaluable insights for entrepreneurs striving for sustained success. Tune in for indispensable advice and exclusive offers to elevate your business endeavors.   Topics Covered 00:00 -  Importance of maintaining business integrity and leadership. 05:02 -  Prioritize integrity and quality work over low prices. 09:29 - Increase pricing for thorough, meticulous service provision. 10:30 - Slight quality reduction can increase productivity and profits. 16:01 - Landscaping professional emphasizes perfection and client satisfaction. 17:57 - Delegate effectively, hands-only, and inspect work carefully. 22:09 - Maintain standards, enhance leadership, reduce stress, and improve sleep. 32:10 - Keith Kalfas announces live events and a new book. 34:04 - Free guide for successful smartphone business growth.   Key Takeaways:  Quality Over Perfection - Instead of striving for 100% technical perfection, consider a minor quality adjustment that allows for efficient time utilization without compromising customer satisfaction. Leadership and Standards - Addressing corner-cutting by employees is crucial for maintaining business integrity and reputation. Effective confrontation and setting high standards ensure top-quality outcomes. Value of High Standards -  Equipping yourself with the right leadership mindset, setting high standards, and maintaining quality work not only elevates your business but also positively impacts your employees and personal life.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas     Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here: https://www.keithkalfas.com/Landscaping-Series Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16  Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower

3/11/24 • 35:04

In an inspiring episode of the Untrapped Podcast, host Keith Kelfas sits down with Jeremy Talboy, the dynamic founder of North Georgia Landscape Management, a thriving business exceeding $20 million annually. Jeremy, initially aspiring to be a history teacher, shares his transformation into a successful entrepreneur amidst the recession, detailing his ventures into commercial landscaping and pool construction. He emphasizes the significance of learning, teamwork, calculated risks, and a focus on customer satisfaction. Additionally, Jeremy discusses his managerial transition, investing in marketing, and leveraging a comprehensive media team. The episode also delves into navigating business growth, anxiety, and the impact of integrity and faith on success. In closing, Jeremy and the host reflect on the importance of treating people well and acting with integrity. Jeremy recommends following North Georgia Landscape's online presence for their impressive design and build projects. The host, expressing a personal connection, encourages positive reviews and shares the podcast's milestone achievements, including significant downloads and a top-40 ranking in iTunes' entrepreneur category.   "The boat won't reach its destination if it stays in the harbor. It's better to start moving, even if it's in the wrong direction at first because you can always course-correct and reach your final destination faster than if you were just sitting still, unsure of which way to go."  - Jeremy Talboy Topics Covered: Teamwork and Humility Overcoming Anxiety and Embracing Risks Delegation and Trust The Art of Hiring and Firing Professionalism in Business Positive Thinking and Manifestation Integrity in Business Pricing and Positioning Taking Massive Action Treating People Right and Listening to Your Instincts Key Takeaways "You have industry partners and trade partners who can assist you. There are also people on Facebook who can provide support. If you're short on manpower, you can go to Facebook Marketplace to find individuals with access to labor, machines, and trucks. There are always people looking for work, so you need to be resourceful. Here's an epiphany: Chuck in a truck might think, "I committed to digging this ditch, so I'll just work myself to exhaustion to get it done." However, Abundant Anthony would think, "I need a team to dig this ditch because I can't afford to exhaust myself for three nights till 10 o'clock. I need to focus on being the visionary for the facility." - Jeremy     Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Discover the 3 Steps To Crush It in Your Landscaping Business: Keithkalfas.com/superpower    

3/9/24 • 72:58