Show cover of How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

Welcome to “How’s Your ePresence?” hosted by Mark Galvin, Founder and President of ePresence.  (www.ePresence.me) We help business people succeed with more sales or by getting promoted. Our guests share information that make our listeners smarter! We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, email blasts with fresh news and cool guests! The shows run live on Tuesdays and Thursdays at 3PM ET on Facebook (http://fb.me/epresenceme), YouTube (http://youtube.com/epresenceme), LinkedIn (http://linkedin.com/company/epresencemg) and Twitter (http://twitter.com/epresencemg).  Where do we publish our podcast?  At all of the icons below. Catch the video version of episodes at: YouTube ( and the best file to share on social media)  https://e-pr.me/youtube COPYRIGHT © ePresence®, LLC, 2022

Tracks

How To Protect Your Business from Cyber Attacks with Keyaan Williams Part Two
Keyaan J. Williams is the Founder and Managing Director of CLASS-LLC, a professional services firm that delivers governance, risk, privacy, and cybersecurity solutions to critical industries and government agencies throughout the world. Prior to CLASS-LLC, he managed large security programs at the U.S. Centers for Disease Control and Prevention (CDC). A founding member of the Private Directors Association Association Atlanta Chapter, he currently serves as the chair of the Cyber Strategy Retreat Advisory Board, chair of risk committee for a global non-profit, and strategic advisor for start-ups and early-stage organizations. In addition to public speaking and standup comedy, his insights are documented in the Certified CISO Body of Knowledge, The Language of Cybersecurity, Using Security Metrics to Drive Action, CISO Magazine, the ISSA Journal, and the Crisis Response Journal. Tune in to hear Keyaan answer these questions: You said, "most people are doing cybersecurity wrong." What is the right way to do cybersecurity and what should people focus on? What is the #1 cybersecurity concern that businesses should address? Is cyber insurance a good tool to protect the business from data breaches and security incidents? The news talks about cyber threats related to the war in Ukraine. Does this affect us here in the United States? What should I do if I am affected by ransomware in my personal life or my business? Full Show Notes: https://www.epresence.me/what-are-cyber-attacks-and-how-can-you-protect-your-business
28:35 7/22/22
Keyaan Williams part one
The show producer has not yet provided a description for this episode.
31:59 7/15/22
How To Start a Business with Carl Nicpon 1
Carl is the president and founder of Brio Business Academy and an Adjunct Professor in the MBA Programs at the Terry College of Business of the University of Georgia. Previously Carl was Owner and Co-CEO of Savvi Brands, which included Savvi Formalwear, Anya Bridal Warehouse, and Tuxedo Central. After a successful exit he engineered from his 50-year family business, and has developed a reputation as a highly effective business owner and teacher, Carl often found himself being approached by entrepreneurs with “How do I ____?” questions as they tackled the challenges of business building. He soon realized the demand for practical tools and skills was not being effectively met by the resources available to new business owners, and he set out to transform the experience of building a business to offer people a pathway to the freedom they sought in business ownership … and Brio was born. Full Show Notes: https://www.epresence.me/creating-your-business
32:53 7/1/22
How To Set Up A Mastermind Series with Chris Williams Part 2
Join us today for a talk about Master Minds! Chris Williams, founder of Group Coach Nation, spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra-marathons, and riding electric skateboards:) In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here. In this show, we are going to talk about: o The scale and profit differences between one-on-one coaching, masterminds, and online courses o The 4-step method to prospecting and selling into a high-ticket mastermind o Why prospecting and selling always comes before anything Full Show Notes here: https://www.epresence.me/what-is-a-mastermind
32:40 6/24/22
How To Set Up A Mastermind Series with Chris Williams Part 1
Join us today for a talk about Master Minds! Chris Williams, founder of Group Coach Nation, spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra-marathons, and riding electric skateboards:) In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here. In this show, we are going to talk about: o The scale and profit differences between one-on-one coaching, masterminds, and online courses o The 4-step method to prospecting and selling into a high-ticket mastermind o Why prospecting and selling always comes before anything Full Show Notes here: https://www.epresence.me/what-is-a-mastermind
28:38 6/10/22
How to Save Time Money Using Video Content
What would it mean for your business if thousands, tens of thousands, or even hundreds of thousands of consumers in your target demographic were introduced to your company? This is what Joshua Baker does. Mark and Joshua discuss how video content can save your business time and money in this episode of "How's Your ePresence?"  
29:44 6/3/22
How to Prepare your Network for Russian Cyber Attacks
Join us as we talk with Lisa Marie Papp (http://linkedin.com/in/lisamariepapp ) of Computer Solutions & Networking to make sure you have protected yourself from a surge of cyber-attacks on the U.S. Lisa recently shared with us that she has seen a dramatic increase of cyber-attack attempts since the start of the Ukrainian war. Would you like to know how to fend off these attacks? Would you like a step by step guide that you can give to your IT team? Would you like to understand more of what your IT team is talking about? Would you like to know why you need to keep updating your devices? Full Show Notes: https://www.epresence.me/tools-to-protect-yourself-from-cyber-attacks
34:17 5/27/22
How To Create Funny Sales Videos with Joseph Wilkins - Part 2
Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years of experience, hundreds of millions of views, and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral." Find full show notes at: https://www.epresence.me/creating-impactful-videos
31:59 5/20/22
How To Create Funny Sales Videos with Joseph Wilkins Part 1
Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years of experience, hundreds of millions of views, and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral." Find full show notes at: https://www.epresence.me/creating-impactful-videos
33:49 5/12/22
Running PR and Marketing from the Inside- for SMBs
Marcie joins us to discuss the conceptualization and production of a podcast and how small and medium businesses and work to execute public relations and marketing plans internally. Some key words from this episode include: public relations, press release, marketing, SMBs, podcaster, podcasting Find full show notes at https://e-pr.me/3DNdEzc  
32:39 4/29/22
Expanding a Business Globally
Janna joins us to discuss what needs to be known and done when a business is looking to expand globally. What are the cultural and technical considerations that must be made? Some key words from this episode include: business development, business expansion, global expansion, global business, business culture Find full show notes at https://e-pr.me/3uWhzpg
34:56 4/22/22
What You Need to Know to Grow Part Two
J.R. joins us to discuss information every businessperson should know before they try to grow, enduring the challenges that can accompany growth, how to fund businesses in 2022, and more. Some key words from this episode include: business development, KPIs, networking, entrepreneur, solopreneur Find full show notes at https://e-pr.me/3NPhnAC
35:30 4/15/22
What You Need to Know to Grow
J.R. joins us to discuss information every businessperson should know before they try to grow, enduring the challenges that can accompany growth, how to fund businesses in 2022, and more. Some key words from this episode include: business development, KPIs, networking, entrepreneur, solopreneur Find full show notes at https://e-pr.me/3NPhnAC
34:02 4/8/22
Best Steps for Analyzing Your Business
Jennifer joins us to discuss how businesses can utilize data, where to start when looking to evaluate, and how to overcome the fear that most people experience when looking to begin digital marketing and business analysis! Some key words from this episode include: digital marketing, business development, business analysis, KPIs Find full show notes at https://e-pr.me/3BxwRDJ
35:03 4/1/22
The Rule of 26
Michael joins us to discuss growing your service-based business with intention. Referrals and word-of-mouth marketing may not be the best place to look. Some key words from this episode include: service-based business, website development, conversion, LTV   Find full show notes at https://e-pr.me/3imU0Qu
38:13 3/26/22
The Two Things You Need Before Starting Your Email Marketing Journey
Liz came back to dig even deeper into key email marketing principles. Some key words from this episode include: marketing, digital marketing, email marketing, email marketers, email newsletters Find full show notes at https://e-pr.me/3uW9v9A
36:22 3/18/22
How to Establish Domain Authority with Jon Lightfoot of Strategic SEO Solutions
Jon joins us to discuss domain authority... What is it, how to establish it, what to avoid, and some tools! Some key words from this episode include: SEO, search engine optimization, SEO agency, SEO agencies, key words, key word research Find full show notes at: https://e-pr.me/3siESbn
37:47 3/11/22
How to Optimize Reach on Facebook with Joey Myers of Lead Generation SEO Services
Joey joins us to discuss the value that lies in Facebook. Now that organic reach is lower than ever, how can the platform continue to provide value? Some key words from this episode include: marketing, digital marketing, search engine optimization, SEO, Facebook, Facebook ads, A/B testing Find full show notes at https://e-pr.me/3HUnKzb 
37:34 3/4/22
How to Boost Cybersecurity for Remote Work with James Fair of Executech
James joins us to discuss various cybersecurity methods and approaches, lots of acronyms, and what this has to do with your remote work model. Some key words from this episode include: cybersecurity, cyber, cyber attack, remote work, VPN, VDI Find full show notes at https://e-pr.me/3gPglp1 
32:19 2/25/22
How Can Local Businesses Compete Against Big Industry Players? with Marc Apple of Forward Push
Marc joins us to discuss SEO, online directories, and how important SEO is for local businesses.  Find full show notes at https://e-pr.me/3JI9B97 
28:08 2/18/22
How to Apply the Fundamentals of Collaboration with Kevin Suboski of Fastest Route
Kevin joins us to discuss entrepreneurship, identity, and building a business that is compatible with your heart and soul. Some key words from this episode include: marketing, entrepreneur, solopreneur, business development For full show notes, visit https://e-pr.me/3fL3gfV 
33:50 2/11/22
How to Leverage Social Audio with Katie Brinkley of Next Step Social Communications
Katie Brinkley is a Social Media Strategist and Social Audio Expert with over 18 years of experience. She specializes in finding the right social platforms for entrepreneurs to focus on so they can grow their online presence without the overwhelm. For full show notes, visit https://e-pr.me/3zOBA2Q
34:14 2/4/22
How to Apologize for Content on a Company's Feed with Mark Galvin, Michaela Wilkins, and Morgan Wood of ePresence
This episode of "How's Your ePresence?" is a bit different! Mark, Michaela, and Morgan sit down to discuss how companies should handle backlash to content posted on their feeds. How can problematic content impact a brand or individual? Should they apologize? What does this look like?
47:13 1/28/22
How to Use Geo-Fencing for Your Business with Dmitrii Kustov of R
Find show notes at https://e-pr.me/3JUHggF 
35:15 1/21/22
How to Utilize the Hub & Spoke Strategy with James Hipkin of Red8 Interactive
Find full show notes at https://e-pr.me/3FE8pSg 
39:43 1/14/22
How to Develop a 5 Factor Success Marketing Formula with Lorrie Thomas Ross of Web Marketing Therapy
Find show notes at https://e-pr.me/3EDqv5z 
34:03 1/7/22
How to Transition from Blogging to Email Marketing with Liz Wilcox of Liz Wilcox LLC
Find full show notes at https://e-pr.me/3qEWXzK 
39:04 12/31/21
ePresence: What's New in '22?
Find show notes at https://e-pr.me/32koRc7 
33:33 12/24/21
How to Optimize LinkedIn at Every Level with Daniel Alfon
Find full show notes at https://e-pr.me/32cnnjP. 
37:09 12/17/21
How to Make Choices for Positive Change with Terry Warren of Warren Executive Coach
Find full show notes at https://e-pr.me/3DgBXnQ
35:48 12/10/21