Show cover of Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

The FSG Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ ** Music Credits 1: Opening Theme Song - “Fully Licensed Wait What Really Ok Theme Song" by RKVC - @ 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI) ** Music Credits 2: Closing Theme Song - “News and Information Podcast Percussion Outro” by Doug Hinrichs - @ 2016 Dig and Be Dug Music (BMI) *

Tracks

Amazon best selling book claims and the 16,000 book categories
Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. Does it ever seem like there are way too many authors claiming to be best sellers of books you’ve never heard of”Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem to have no skill win promoting the book it self?Also, have you noticed when you search how to become an Amazon best seller, there are hundreds of services that will guarantee a momentary ranking so you can claim to have an Amazon Best selling book, but none of these seem to be selling all that many books?And have you noticed that some of the ebook rankings are actually referring to free downloads over actual sales?Did you know authors can buy reviews? And are you aware there are 16000 book categories on Amazon? And that some book promotion companies will advise you to list in a sub category with very few books just to be able to move a few books and claim to be a best seller. Add to this how the term best seller and the optics around it is starting to create more questions in many than ever before. I find this to be a problem and at the same time it can take away from the authority and authenticity of genuine best sellers. I believe it is time to focus on creating a book if you have a book in you and not writing a book to seem like you are an authority. “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.” And would you openly share you had a company write a book for you, someone from your team or an AI system to create a book? I believe if you do not have a book in you, dont write one. I believe if you do have a book in you, consider promoting it with authentic, authoritative content and messaging that highlights the book beyond its ranking. I believe connecting with a publisher or editor if you are self publishing... consider looking for the guidance to set a solid foundation of truth with your book and not just focus on Consider honoring your audience by sharing pieces of the book and elements that supplement what is there from quotes, to videos to audios to images.This over sharing rankings. And if you have a genuine best seller, consider the tactics of a more authentic promotion since so many out there are making false claims that can create a perception that you are even if you aren't. Consider grounding yourself and your book in honest, moral and authentic strategies and tactics to promote your book over using false hype, false pretenses and false numbers. Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
19:21 08/30/2022
More coaches on the sidelines than players on the field.
More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.Lately, it feels like We have more coaches on the sidelines than players on the field.When it comes to coaches though, consider asking yourself...Are they supporting, strengthening, grounding and proving they have:the Authenticity and Authority...the Practices and Posture...the Stability and Security...the experience and education...the Humility and the honesty...Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore?Or are they only marketing with foolish promises, false hype and empty claims?Be careful. Vet and double check in to any and every coach or program.Loren discusses some of the areas to look at online and off including...Their accountability and humility Their experience and authority Their contracts and terms...Their authentic ability...Their marketing... Their popularity... Their promises..Their honor...As well as where they came from, people they have worked with and the legitimacy of their abilities and their BooksVideosQuotesCoursesContent CertificationsAnd claims...And is it all from boiler plate templates and marketing or from them?And if they are able to help anyone at any stage, isn't that a little scary?More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
27:00 06/13/2022
Sharing opinions instead of trying to state facts may help.
Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts. In considering not only your intention, but also all that your messaging and content could be perceived as, it may help to expand your reach in a more authentic way over the pressure and pushing of many others. Taking the extra moment to pause and look at the content on a web page to the messaging in a video, to the presentation and differentiation of facts and opinions in a podcast may be a way to stand out and disarm some that might at first perceive you to be another voice that is only selling. This ties in to compliance online too. In the lack of making claims, promises and presenting statements or facts that can be quickly and easily countered, debated or proven wrong, the voice of opinion becomes a lesser liability for web and social too. In authenticity and authority as well as humility and transparency, the presentation and engagement of opinions over stating and screaming facts… with many that might be able to be contradicted, could allow for a greater reach and a greater connection with your existing audience as well as new people too. This brand messaging and optics podcast is available on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
25:55 11/05/2021
Individualized and inclusive approach to healthy eating.
An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the FSG brand messaging podcast, Wait What Really OK.Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness. “Growing up, I never had any psychological association with food, we just ate.”“Chocolate is not a problem till we make it a problem.”“It's not just the foods we eat but the way we think about them”Dawn Tucci shares an individualized and inclusive approach to eating that honors cultural and personal preferences. As a dietitian with an in depth understanding of human physiology and how foods can effect the body, Dawn Tucci is able to come along side individuals on their wellness journey and guide them through the subjective and objective information on nutrition that is out there. In that differentiation and personalization, she assists in finding the right course of action and nourishment for each person based on them, not on templates, trends or hearsay. Dawn’s array of experiences come from working as a registered dietitian for the pharmaceutical industry, a higher echelon food company and a wellness business. This has allowed her to share an individualized experience of education, empowerment and the choices that can be made from there. If you would like to learn more about Dawn or set up a time to speak with her, her email is tuccidawn@yahoo.comThis brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
28:52 02/22/2021
Exploring and engaging autism with Doctor Todd Peter Levine.
Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the FSG Messaging and Optics Podcast, Wait What Really OK.Todd is amplifying the stories and experiences of autism through an engaging format. Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show that is less about the statements that try to set put autism in a box and is shifting amplifying the stories and experiences with a respect and an engagement I have not seen elsewhere. His authority mixed with his humility and his passion to learn as much as he shares brings a different tone to autism. His approach to move to stories and bring a greater understanding as a whole over trying to solve it or heal it also is one more aspect that makes Todd and the otherness Podcast stand out. The Otherness Podcast is exploring and engaging autism through experienced stories with Dr. Todd Peter Levine and will be available on most places and sites where you like to listen to podcasts. More at https://othernesspodcast.com/This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
38:17 02/11/2021
Amplified authentic opinions and intelligence to consider.
Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the FSG messaging and optics podcast, Wait What Really OK.From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling. Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide. Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. Then presented as intelligence that isn’t true. When we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone. If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
24:51 01/11/2021
Shop local shaming and small business messaging missteps.
Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the FSG Brand Messaging Podcast, Wait What Really OK.If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results. “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
21:47 11/26/2020
Brand messaging mission statement and message methodology
A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging and opitic podcast.There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future of our business. In a little flip on words and a focus on brand messaging, I would call my Brand Messaging Mission Statement; the things we say and do not think… about. This is my brand messaging mission statement. My view on what I do and why I do it, as well as why I believe part of the root issue lays in how we say what we think we are supposed to say, what we are told to say and what to say in order to funnel, entice, and sell. Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story. Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
30:30 11/11/2020
Strategic patience and pressure when preparing a launch
Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast.There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch. The right launch includes an array of factors. In these factors, it may require a greater patience than some are used to in certain areas, while at the same time, a push to move a little more expediently than they might prefer. And while the world is full of motivational success books from top tier CEO’s all the way down to false prophets that took a course online and now market themselves as success gurus, there is no one correct formula. This can even come down to the delivery and performance of your message to investors to media and to others. “Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.”Consider that this may be a greater road for you to take over using limited intelligence, expired truths or personal opinions that may not reflect the landscape around you. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
23:44 11/01/2020
Transparency and accountability in air conditioning repair?
Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast.From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the other side, to not jump to immediate conclusions, and asking for the details to ensure that accountability is in place, can help the customer make a better choice and allow for a better vetting of the right provider. In my most recent experience, after the air went out and we decided to connect with Henry from Ice Heating and Air in Orlando, Florida, it wasn’t just the price, but the professionalism, communication, accountability and clarity to define what he found, what could be done and what couldn’t. The experience inspired this podcast. And in a normally, incredibly stressful situation, working with Henry and Ice Heating and Air was an experience I rarely have. His attention to detail, style of communication and down to earth way of explaining as well as backing up his explanations created a fast and well-earned trust. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
27:08 10/25/2020
Do not vote if you do not want to vote. Voting is a right.
Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked. “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong."In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote. Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK podcast.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
15:53 10/14/2020
Mary Poppins Messaging and Practically Perfect Perceptions
Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging. It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more. So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less. “By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. It won’t be perfect, but it can be practically perfect for you.” Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
23:43 10/11/2020
Authentic messaging introductions and impression perceptions
A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. Slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement.This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere. Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales. If this was true, why are there so many groups out there and why are so many people part of dozens of these groups?Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the oversaturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt. It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales."Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale." Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.Authentic messaging introductions and impression perceptions is S7 E10 #123 of Wait What Really OK.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
29:19 10/04/2020
Podcast guest soliciting and podcast host booking tactics
Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can. Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK. These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast. According to data compiled from PodcastHosting.Org, there are over one million podcasts out there with over 29 million episodes to date as of September 2020. In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market. And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues. This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed? Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype. The same goes for the guests that are learning they don’t need to be on every show and are not buying in to the hype coming from the other direction. Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.Podcast guest soliciting and podcast host booking tactics. S7.E9.#122 * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
29:33 09/24/2020
Coaching with accountability and finding honorable coaches
Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone that is not authority and does not have the ability to help you, your business or your vision. Discussed here are some of the elements to look for as well as what to look out and avoid. To the legitimate and honorable coaches, keep in mind that many out there have had the bad experiences with coaches that were less than experienced. Showcase your authenticity, experience and authority in writing and in an agreement over just the marketing and hype that is used to sell. Share pieces online and off that highlight your knowledge over only marketing and promoting yourself. When you take the time and put in the effort to vet and double check, while at the same time, showcase your detail and professionalism, you set a better standard and a better foundation to work from. While also attracting the right type of client to coach. When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper. Lastly, look past the hype and seek the substance before subscribing to a coach and their direction. This is some of the best protection for you, your business or venture. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
21:39 09/22/2020
Morning show messaging, performance and delivery at Fox 35
Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across. The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35. While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of the news, many could learn a great deal from them as an example. This is much more than highlighting the morning news team at Fox 35 Orlando and their Good Day Orlando program. This is much more about how the effectiveness of their morning show messaging allows for them to get their news across to so many in authentically engaging and connecting way. As in any city, there are a number of news stations where many are saying very similar things. A differentiator is the performance of the way that news is shared. Beyond the script and the words on a teleprompter, there are elements that can make or break the way an audience is engaged and connected to information. Addressing these almost under the hood nuances including transitions, tone, temperature and tempo help to get the messaging across and engage that much more effectively. At the same time, those same scripts could be read by an entirely different group and have the opposite effect. This is the same issue when it comes to your messaging and your marketing of products that have nothing to do with the news. The way the Fox 35 Orlando team with Amy Kaufeldt, Ryan Elijah, Kristin Giannas, Jayme King and Danielle Knox perform and deliver the news can showcase a great bench mark for other businesses to look at and take note. The messaging works because this is a team that know how to work together to bring that information to the public in an outstanding way. Learn more about the Fox 35 and the Good Day Orlando team at https://www.fox35orlando.com/shows/good-day* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
21:30 09/17/2020
Messaging before marketing to create a sound foundation.
Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place.S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging as a first step. Of course, messaging will shift, move and motion, but in my experiences, I have seen both small and large organizations save a fortune when they can work from a messaging palette that is not just pretty words that hit the intention of the client and the marketing company, but also taking into consideration...Identity,Integrity,Oversaturation,Perceptions,Connotations,Comparatives,Competitive,Optics,Temperature,Timing,and more.The way many of the less than moral marketing types run to hype, pressure, spam and quickly shifting the message campaign by campaign, it ends up hurting the brands message, identity and validity.On the other hand, I’ve watched marketers, marketing companies and PR agencies have an easier time being able to reach further at a faster tempo and a reduced cost.And it is not about making the marketer less money, but allowing them to make more for their efforts and marketing strategies when the foundation is there.I feel there are some marketers that understand the aspects of messaging, but a smaller number as a whole.Still, it seems like so many are out there screaming from the mountain tops about how they will create popularity, opportunity and awareness, yet they throw expensive darts at a board or use unrelated metrics and templates to explain what needs to be done without really having a complete understanding of what they are saying. Then many position themselves to take no liability for their spending and their campaigns that were built on the hippest trend that might have no direct relation or application to the specific client. Or worse, the "I had all these big campaigns that worked 10, 20, 30 years ago" and the ever famous "Here is an example of an amazingly successful campaign I did" but that campaign had a budget ten times the size of the person they are pitching and a completely different product.That is why I have come to the perspective of Messaging before Marketing.S7.E6.N119 Messaging before marketing to create a sound foundation. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
26:13 09/10/2020
Reviewing authentically over demanding them for popularity.
With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize. S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than you may realize. At the same time, that tone, temperature and authenticity in your reviewing can result in connecting people to you indirectly to learn about what you do or what you offer. By getting out of the oversaturated mindset of needing to market at every moment and using some of these social sites as social sites, this can creating an inviting and engaging way to connect to people and maintain that connection. Then, for some, they might click through to your products, your pages, your products and businesses. In that transition, it can reveal more of a connection for those that want to refer or share about you, over the usual being forced to. There is a psychological element there as well. From a series of products you reviewed, to businesses that you have used, to restaurants you like and dislike, sharing these reviews can help you to become an authoritative source for those that agree with your experience. On that same token though. Be authentic. Don’t try to make every review a glowinbg five star. People will see through that instantly. Consider looking the stewarding approach of reviews. While it is not directly marketing you, your product or business, it may do much more t authentically connect you and building a level of trust that normal marketing channels don’t. S7.E5.#118 Reviewing authentically over demanding them for popularity * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
25:30 09/06/2020
Coming to terms with the terms and conditions you agreed to.
Coming to terms with the terms and conditions you agreed to. With all that you get to access with their site, app or service, do you really want to give up all the access that they take from you?S7.E4.N117 Coming to terms with the terms and conditions you agreed to with Brand Messaging Strategist Loren Weisman. Loren shares some of the issues and privacy problems that have been showing up more and more when we skip over the details. In our rush to experience the result of what we see in adding an app, a site or a tool, we often missed the details of the agreements we get ourselves in to. This can include a level of access to not only the social sites, but also what is posted, deleted, shared and the amount of access we allows these apps and the owners and partners of them. As part of an example, below is from a app and tool website that allows you to make audio podcasts into videos that can you up on a popular video site. By signing into their site, they state that you are agreeing to their Privacy Policy and Terms of Service. They go on to say they will never post to any of your accounts without your permission.Yet, as you get to the authorization page, it states as follows...This application will be able to:See Tweets from your timeline (including protected Tweets) as well as your Lists and collections.See your Twitter profile information and account settings.See accounts you follow, mute, and block.Follow and unfollow accounts for you.Update your profile and account settings.Post and delete Tweets for you, and engage with Tweets posted by others (Like, un-Like, or reply to a Tweet, Retweet, etc.) for you.Create, manage, and delete Lists and collections for you.Mute, block, and report accounts for you.See your email address.That is only one example and many apps have variations of this. On the other side of the coin, Some levels of access need to be obtained in order to operate, and other apps are free specially to get certain information. Still, in the end, the best strategy is to read through the details and look up service in order to decide if the access is worth going. Coming to terms with the terms and conditions you agreed to is S7.E4.N117 of the Wait What Really OK Podcast. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
20:21 09/04/2020
Brand Messaging Strategist Loren Weisman on success books
Brand Messaging Strategist Loren Weisman on success books. Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books everyday. S7.E3.N116 Brand Messaging Strategist Loren Weisman on success books take a deep dive in to a world of literature where the quantity outweighs the quality and even the term author has seen a reduction in authority.Success is a very personal and at the same time very subjective term. It is also an addictive one. So many have chased the ideas of success through motivation, inspiration and any success story that can allow someone to emulate or copy it for the same result or better. One of the problems is that every path to success has many different factors and metrics to it. Many also do not fully understand the extent or involvement of others that allowed that success to happen too. And one of the biggest problems is the author of the success book that has had no success whatsoever. They took the business guy courses, the life coaching courses and downloaded a pre written success book, added a few stories and published it as their own.It is the responsibility of the reader or the potential reader to vet the material, the stories, the facts and the validity. Still, so many claims, so many promises, so many saying what others want to hear... the business of writing business success books has become an amazing stream to draw revenue from. But at the same time, it is a dried up well when it comes to the morals, authority and authenticity of what is being shared ethically and professionally. Brand Messaging and Optics Strategist Loren Weisman on success books. S7.E3.N116 of the Wait What Really OK Podcast * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
23:17 08/31/2020
Authenticity of a candidate and the politics of authority.
Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it. Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK S7.E01.N114 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and annoying voters.The old school approach of campaigning in elections is starting to experience a different result in recent years. From people choosing to not discuss who they are voting for, to staying much quiet about beliefs and candidates, those are just two small pieces in a puzzle that is changing when people look to the authenticity of a candidate. The messaging in many ways has become weaker in its authenticity. The shift to vote for me, don't vote for them and only sharing the headlines of what people want to hear has become a standard. Add to that the promises that do not reveal any authenticity of a candidate or an idea of the way that person could make it happen is also a problem. When a candidate considers a focus on the initial foundation of building trust by showcasing authority beyond just claiming to have it, they can shift the tone and temperature in their favor. It's not saying they have morals, it's sharing what they are. It's not saying what they will do, its sharing what they believe it will take to create the change. Lastly, consider sharing ideas with humility and without the sarcasm, we are all experiencing enough of it. Just as it can be a good idea to consider clarify the statements that are opinion and those that can be proven and double checked as objective fact. This is a key point that gets too many candidates in trouble. Through moral messaging that takes in to account the facts, the opinions, the intentions and perceptions of an audience of voters that already feel overwhelmed, this initial foundational step can build trust, engagement, confidence and honor between voters and the candidates. S7.E01.N114 of the Wait What Really OK Podcast is called Authenticity of a candidate and the politics of authority. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
20:30 08/17/2020
Validation and vetting validity for those you want to hire.
So many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or authority. Many are selling exactly what people want to hear but are unable to deliver what they claim. Here are some core touch points to look and look out for. Validation and vetting validity for those you want to hire is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E10.N113 hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about some things to look for as well as what to look out for. In a time when so much of the life coaching, business coaching and so many of the so called experts have gone online and are out there saying they have all the answers for your business, it is sad to find that the majority have no place, no authenticity and no authority in their claims. This is not saying that list includes all of them by any means. However, this is a snake oil sales arena and many people are getting taken and taken advantage of. In this episode validation and vetting validity for those you want to hire, Loren Weisman digs into a series of touch points to consider and look for when it comes to deciding who to hire and who to avoid. In the careful vetting and looking out for the warning signs, the chances of making the better choice go up and the chances of paying one of the not so honest hype artists goes down. Take the time to vet and look carefully into those that you want help with in caring for your business. S6.E10.N113 of the Wait What Really OK Podcast is called Validation and vetting validity for those you want to hire.This FSG Messaging and Optics Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *Validation and vetting validity for those you want to hire.
20:30 08/04/2020
Music Business ghost drumming. Being a ghost in the machine.
Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album. Music Business ghost drumming. Being a ghost in the machine is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E09.N112 hosted by Messaging and Optics Strategist Loren Weisman who was a former ghost drummer at one time. On a completely different level, these ghost players not only served to help the recording, but they also served to help the messaging, the brand and the optics of the band or artist. It took humility and it took honor. It is hard to have a whole bunch of people asking you to prove your work., For others, friends would play the guessing game. I would just stick with the, I can not confirm or deny and leave left it at that. There was also the nasty side of it. Walking in to a toxic zone where someone had been told they were not going to play on the track or album. Then you are the one showing up to do the work and while the producer, engineer and label people are happy to see you, there was some pretty raw feelings coming from the band. In most cases for most session artists, it as never about trying to take the gig away. It was a one time job. Many session players and ghost players had that duality of being creative but also clearly understanding the music business is a business.Not being credited on the album did not mean you were not getting credit and building your resume. The producers, studios, and labels were quick to learn about and keep names on files of those that could handle the work and keep their mouths shut. And I noticed in replacing some of the players that just played it off like it was a simple mistake and not a big deal... that I would some times be called back for the next album under the same circumstances. It was a common occurrence of arrogance that tied to motivation. Artists making excuses for mistakes as learning experiences and yet they never learned a thing from the last time. Your mistakes are not learning experiences if you are not learning from them.It was a challenge and yet at the same time, some of the best times of my career. In this podcast, I dig into the concepts of music business ghost drumming, but also how many musicians served as a ghost in the machine. I also try to dispel some of the negative connotations and how in some ways, the ghost session players can relate well to messaging and the optics of today. S6.E09.N112 of the Wait What Really OK Podcast is called Music Business ghost drumming. Being a ghost in the machine. This FSG Messaging and Optics Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
23:56 06/26/2020
Authoring an authentic book to spotlight your knowledge
It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book. Authoring an authentic book to spotlight your knowledge is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E08.N111 hosted by Messaging and Optics Strategist Loren Weisman. If you are looking to write a book rooted in the authenticity and authority to spotlight what you know, consider some of these thoughts and ideas in this podcast. This podcast is not focused on discouraging anyone from writing a book. If you have a book in you that represents your authenticity, your authority and your knowledge, by all means, write that book. But, if you are trying to write a book for only hype, promotional and marketing reasons, writing a book, might not be for you. Remember, Weisman says..“Publishing a book does not make you an authority or an expert. Authorship doesn’t not equal authority.” "Not everyone has a book in them." This stands true for some that have put out books that were disguised and hyped as professional, helpful, authentic and authoritative, but they were far from it. So many books on the market in recent days are often times created to spotlight someones services and abilities. Some of the issues that arise though is that they use other peoples quotes, other peoples formats and other peoples messaging twisted enough to not get in trouble and present a false sense of authority. If you are looking to write a book today and in the climate of these dime store, snake oil style books that come out with very large spacing, very large fonts and a bulk of the content coming from someone else, it is a good idea to consider how you structure, outline and mobilize your book, the content, and the brand messaging for it. When you take that extra time and effort to mobilize the methodology, messaging, management and motion of your book, you offer a voice and a tone that can stand out in a sea of oversaturated hype. Take those extra steps to brand your book from your authority over trying to write a book to be seen as an authority. "It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and It is not as easy to write an authentic and authoritative book" says Weisman S6.E08.N111 of the Wait What Really OK Podcast is called Authoring an authentic book to spotlight your knowledge.This FSG Messaging and Optics Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *Authoring an authentic book to spotlight your knowledge.
32:33 06/17/2020
Stewarding strategic solutions in opinionated conversations
Conversations and debates where both people are as as passionate and prepared to share their views as they are to listen and hear some one with differing views and information, can create greater change than just screaming, insulting and attacking. Stewarding strategic solutions in opinionated conversations is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E07.N110 hosted by Messaging and Optics Strategist Loren Weisman. Are you ready to hear another side as much as you want your side to be heard? Can you steward a conversation strategically and effectively to get your point, your views, your opinions and the facts you can prove across to another? At the same time, are you ready to listen. From business to protests to relationships and beyond, many are screaming what they want, what they need and what they require, yet in not allowing for conversations to be shared with two way communication. Then in adding the attacks, the insults, and the one sided elements, it is not surprising that many of these conversations are not creating the change. If we can move to listening as much as we speak and taking into consideration that it might not be the most effective approach to insult and belittle the same people you are asking for help from, conversations can be that much more impactful. "As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change."S6.E07.N110 of the Wait What Really OK Podcast is called Stewarding strategic solutions in opinionated conversations.This FSG Messaging and Optics Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
25:25 06/05/2020
Online Reputation Management for your Brand Messaging Optics.
Are you staying on top of the temperature and the optics of the perceptions of your tone, messaging and content online? Are you keeping in mind that what might feel good in a moment could create problems in the future?Online Reputation Management for your Brand Messaging Optics is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E06.N109 hosted by Messaging and Optics Strategist Loren Weisman. Loren digs in to a series of thoughts to consider and keep in mind when adding content and when commenting online. We are long gone from the days of a private SOS Message in a bottle like The Police Song lyrics. "I'll send an SOS to the world, I hope that someone gets my message in a bottle." These days, our messages and our messaging is far from private and even when we think we are putting something out in the moment, it could be seen by thousands, years later as well as become heavily scrutinized. In this episode, Loren also discusses a brief checklist of ideas to maintain the past, the present and the future of your message and your messaging online. We are living in a time when both incorrect perceptions of your messaging online can turn into major issues for your business and reputation. "We are in a period where comments, posts, shares and even likes can be taken way out of context and create way more issues than they should for businesses and reputations. It is not about managing your reputation online to please everybody, but taking the right steps to reinforce and manage your online reputation can make all the difference for today, tomorrow, next week, next month and next year." S6.E06.N109 of the Wait What Really OK Podcast is called Online Reputation Management for your Brand Messaging Optics. This FSG Messaging and Optics Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
22:12 05/28/2020
Experiencing premature communication needs with your vision.
Experiencing premature communication needs with your vision is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E05.N108 hosted by Messaging and Optics Strategist Loren Weisman. Do you tend to share too much, too soon, by accident?Are you telling people about your business, dream or vision too soon? Has it become an issue? Sometimes screaming from the mountain tops can create an avalanche of problems. Experiencing premature communication needs with your vision is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E05.N108 hosted by FSG Messaging and Optics Strategist Loren Weisman. Loren digs into the concept around the lack of patience and how not biting your tongue can really end up stinging your business. There is a great deal of excitement in the creative process. On top of that, it can be very challenging not to share it with the world. With social media, that can make it even harder. Still, at the same time, that can cause a great deal of hardships if you are sharing too soon and sharing too much. So like those funny ads on TV or at least in that format... are you experiencing premature communication needs with your vision? Are you sharing too much, with too many and too soon? And, if you are, whether in person or online, do you realize that there may be a number of people tuning in that might want to take that business, venture or concept to the finish line with out you. Consider putting a solid foundation down before you start to share the lowdown on your ideas. The more you have organized, aligned and protected, the less people can take from you. As exciting as it is to share about what you are up to, make sure that what you share can not be used against you or with out you. S6.E05.N108 of the Wait What Really OK Podcast is called Experiencing premature communication needs with your vision. This FSG Messaging and Optics Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
19:45 05/18/2020
Subjective and objective clarification for brand messaging.
Subjective and objective clarification for brand messaging is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E04.N107 hosted by Messaging and Optics Strategist Loren Weisman. Loren digs into how the awareness and clarification of the subjective to the objective as well as the intention to the perception inside your brand messaging can increase the authenticity and authority in your delivery. In this brief episode, Loren takes a 30 thousand foot look at the clarification issues surrounding the subjective and objective. As well as how intention vs perception can be an issue in the foundation of your authority and authenticity. Some can use a reset or a review by going through this check list of intel to help your messaging. - Understanding the over saturation of messaging today. - Realizing that our intentions are often times not the same as the perceptions others have of us. - The truth of authenticity and authority is coming to a greater light in the public eye these days.- People have been fooled, used, taken advantage of. They are starting to be able to figure out the fakes. - Shifting from the hype PR to the whole of our experience and knowledge is a great inviting factor. - Realizing those positions, followings, best seller claims and other titles can be bought. - Recognizing the clear difference of the subjective and the objective. - How that can help you to create better headlines and invitations to conversations and conversions - Marketing your knowledge, authenticity and authority over the sell and the pressure- Respecting your three audience simultaneously by honoring each audience. - Treating people as people not numbers. Asking for engagement not likes. - This is to your advantage and is not something that can be done by everyone. - and Applying social to be social, applying wisdom to help as a whole and applying humility… Allows for your voice, your knowledge and your messaging to have greater impact and be remembered. S6.E04.N107 of the Wait What Really OK Podcast is called Subjective and objective clarification for brand messaging. This FSG Messaging and Optics Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
10:13 05/11/2020
Brand Messaging Strategy Questions for Brand Discovery.
Brand Messaging Strategy Questions for Brand Discovery. Questions to answer about yourself, your brand and your direction for partners, investors, customers and marketing. Brand Messaging Strategy Questions for Brand Discovery is the title of The FSG Messaging and optics Podcast Wait What Really OK S6.E03.N106 hosted by Messaging and Optics Strategist Loren Weisman. The last episode was very brief and simple, while this one digs into the brand messaging strategy questions we like to go over with our clients. In this episode Band Messaging Strategist Loren Weisman digs in to the questions and the reasons for the questions that he and Fish Stewarding Group ask when in a complete brand discovery or brand audit. These are questions that whether you work with us or not, you may want to look into and address. From the angel of partners to investors, clients to customers and marketing to advertising, dialing in these answers to your root messaging can create a healthy impact for your brand and business. Here are the questions. Who are you trying to reach?What do you believe makes you stand out? How is your product or service helping as a whole and broadly?When did you start?When were you first financed?When are you looking to go full time?How much have you spent on branding, marketing and advertising to date?Where do you plan to service or sell your product? Five competitors and Why are they competitors? What influenced you to create the product?Who influenced you inside or outside of the business field?When did the initial ideas come into play?Where were you and what were you doing before it all started? How has creating this vision, product or service changed you?Why do you need to see this through?Who can make the decisions for the brand, the budget, the development and the forward motion?What are the present expectations of investors, lenders or banks?Are you legally complaint?Are you copyrighted, trademarked or patented?Is your Website, SEO, and Social Media foot print COPPA, ADA and google Compliant?Who would fit the profile to steal or copy your idea?Are there any factors that could destroy the business that others are unaware of?Are standing NDA’s, Confidentiality and Liability Documents in place?Is your content uniform?Is your logo uniform?Are your colors uniform?Is there any negative press or media issues on the business or any members of the team out there?If we do a deep dive, what would we find that you know of both most wouldnt suspect?How would you explain what you do or sell to a 4 year old?How would you explain what you do or sell to an 18 year old?How would you explain it in front of people that do this that have shared the same 10 before you?Is it true, Is it fair, does it build connections and does it benefit all parties? And how so?If you would like more information about the process of what we do with this information, and how we align it with a brand, contact us for an initial conversation and we can see what might work. S6.E03.N106 of the Wait What Really OK Podcast is called Brand Messaging Strategy Questions for Brand Discovery. This FSG Messaging and Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
23:07 05/04/2020
Brand Messaging Podcast Trailer for Wait What Really OK
Brand Messaging Podcast Trailer for Wait What Really OK. An Introduction from Messaging and Optics Strategist Loren Weisman about The FSG Messaging and Optics Podcast Wait What Really OK. The Brand Messaging Podcast Trailer for Wait What Really OK is the title of S6.E02.N105 of Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman. This episode is really a mini introduction to the show if you have not heard it before. Or if you have heard it a few times and are wondering a little more about it. Well, here is the short overview for you. Information about the show in the signature and here is a little bit about me, the host. Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse, messaging and optics of content creation, marketing, promotion, and social media trends. Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren always gravitated toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of any vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience for clients. Loren is also a messaging and optics strategist for The Fish Stewarding Group and FSG Development.S6.E02.N105 of the Wait What Really OK Podcast is called Brand Messaging Podcast Trailer for Wait What Really OK. This FSG Messaging and Optics Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
01:56 04/30/2020