Show cover of Campaign podcast

Campaign podcast

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

Tracks

Media Week Podcast: The four Ss: streaming, social, sport and the Stanley cup
Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information.
23:04 2/21/24
182: Campaign Podcast: M&C Saatchi's new CEO | Digital ads rescuing linear TV | Campaign Canada
Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features.They discuss M&C Saatchi's hiring of Jo Bacon – global client lead for Ogilvy and WPP across Unilever – as its chief executive, the departure of R/GA London's executive strategy director Fern Miller, and how far digital advertising can save the linear TV downturn.There is also the launch of Campaign Canada and the upcoming Campaign TV Advertising Summit.  Hosted on Acast. See acast.com/privacy for more information.
16:29 2/20/24
181: Campaign podcast: Nationwide, National Express, Valentine's Day ads
Campaign's journalists Gurjit Degun, Imogen Watson and Charlotte Rawlings discuss some of the latest news.They cover the Advertising Standards Authority investigating Nationwide's ads; the latest pitching activity from brands including National Express, Molson Coors and USwitch; and the shops shortlisted for the Agency of the Year Awards.The trio also talk about brands' activity around Valentine's Day. Hosted on Acast. See acast.com/privacy for more information.
17:05 2/15/24
180: Campaign podcast: Super Bowl ads review with BBH, McCann and Publicis.Poke
The 58th Super Bowl took place on Sunday 11 February, with the Kansas City Chiefs beating the San Francisco 49ers to become NFL champions.Campaign's creativity and culture editor Gurjit Degun asked Helen Rhodes, executive creative director at Bartle Bogle Hegarty, Regan Warner, executive creative director at McCann London, and Noel Bunting, chief creative officer at Publicis.Poke, to review a selection of the ads that ran around the game.They critiqued: Uber Eats “Don’t forget” by Special Group; Paramount+ “Knuckles” by Droga5 New York; CeraVe with “Michael CeraVe” by Ogilvy; Apple Music with “Where’s Usher”; Reese’s "Yes!" by Erich & Kallman; Squarespace “Hello down there”; and Etsy “Gift mode” by Orchard. Hosted on Acast. See acast.com/privacy for more information.
43:42 2/13/24
179: Campaign podcast: Mastering event marketing in 2024
Campaign and sister brand, C&IT, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.In this podcast episode, we chat about:The role of event marketing: present, past and futureWhy the relationship between brand and event agency breaks downEvents in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea This podcast episode is sponsored by First Event. Hosted on Acast. See acast.com/privacy for more information.
20:00 2/12/24
178: Campaign podcast: Adland’s mental health with Josh Krichefski and Sue Todd
The Campaign podcast’s new format, now featuring twice a week, returns today with a deep dive on mental health in adland.Campaign's media editor Beau Jackson speaks to Josh Krichefski, IPA president and Group M chief executive for EMEA and UK, and Sue Todd, chief executive of NABS.Following Krichefski’s People First Promise launched in January the pair discuss the state of mental wellbeing in adland and share best practice examples, including the temptation for agencies to apply initiatives rather than effect change.Todd said: “We've got to be accountable for things that get results which all the People First agenda will help us do but we've also got to move from initiatives and policy to embedding good practice and, for me, that comes down to attention on people managers and making sure they are absolutely taken care of in the sense of being capable and able to create environments where people are struggling can speak up.”Coming up later this month is the TV Advertising Summit – if you haven’t already, book your spot here. Hosted on Acast. See acast.com/privacy for more information.
28:40 2/8/24
Media Week Podcast: Why old media still matters
Live radio, watercooler TV moments, stunning out of home billboards - ignore or underestimate them at your peril. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information.
25:36 2/7/24
177: Campaign podcast: Google, Amazon, Mother
In the first of a new second weekly Campaign podcast, features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis to discuss some of the big stories that have appeared on the Campaign Live site over the past week and look forward to what's happening over the coming few days.The trio chat about Coffee & TV selling a majority stake to Omnicom as it eyes expansion in the US, before chewing over the latest on cookies and Google and the introduction of Amazon's Prime Video ads and the news of Mother investing in sports and entertainment agency Run Deep.That then leads to a quick preview of this weekend's Super Bowl and expected return to humour in ads. Big question is, will any of them actually be funny?These new Tuesday morning podcasts will be news-round up chats, generally shorter than the usual Thursday editions, which will continue to be deeper dives into various issues surrounding the industry.However, just to confuse you all, next week will see a Super Bowl special, reviewing the ads shown before, during and after the big game. And then on Thursday we'll have the news round-up. Further reading:https://www.campaignlive.co.uk/article/omnicom-buys-uk-post-production-studio-coffee-tv/1859492https://www.campaignlive.co.uk/article/cma-google-cannot-proceed-cookie-deprecation-until-concerns-resolved/1860223https://www.campaignlive.co.uk/article/mother-invests-sports-entertainment-agency/1859321 Hosted on Acast. See acast.com/privacy for more information.
13:17 2/6/24
176. Redundancies | The cost-of-living advertising dilemma | C4 departures
Campaign work and inspiration editor Imogen Watson is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Jo McClintock, vice-president brand and marketing at Trainline and Tom Sussman, deputy chief strategy officer at Leo Burnett, to discuss the role that advertising can play amid the UK’s ongoing cost-of-living crisis.They discuss the moral dilemma brands face around encouraging financially unstable people to spend, restrictions to creativity, and whether consumer confidence is building now, the country has hit peak inflation, and interest rates are coming down.Elsewhere, Campaign reporter Shauna Lewis joins Watson in the studio to discuss recent redundancy news and the shock departure of Channel 4 chief marketing officer, Zaid Al-Qassab. Hosted on Acast. See acast.com/privacy for more information.
28:25 2/1/24
Spotify presents: 'The Rest Is Great Content' with Gary Lineker, Alastair Campbell, Steph McGovern & Marina Hyde
Goalhanger’s top podcast talent unites for the first time ever at Campaign & PodPod's Podcast Advertising Summit.Co-founded by Gary Lineker, Jack Davenport and Tony Pastor, Goalhanger has taken the world of podcasting by storm over the past few years. After the popularity of The Rest Is History, the company moved into politics, followed by money, football and entertainment, and shows no signs of slowing down. Now, for the first time ever, four of the hosts from Goalhanger’s top podcasts in its The Rest Is franchise have come together for an exclusive crossover podcast.Recorded at PodPod and Campaign’s Podcast Advertising Summit last week, this exclusive live recording - presented by headline partners Spotify Advertising - features Gary Lineker, Marina Hyde, Steph McGovern and Alastair Campbell giving their insights into what 2024 hosts for the world of podcasting and their respective areas of expertise, as well as how advertisers can best take advantage of key calendar events to share their messages. Hosted on Acast. See acast.com/privacy for more information.
52:31 1/30/24
175: Campaign podcast: Havas, breaking up is hard to do, the year ahead for creativity
Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson to chat about some of the big news stories of the week, including a threat to Havas to have its B-corp status revoked after Havas Media won Shell's global planning and buying account.They also discuss Campaign's most recent Question of the Week, asking whether the industry takes staff departures too seriously.Matt then hands over to creativity and culture editor Gurjit Degun, who chairs an all-star creative panel featuring Lynsey Atkin of 4Creative, Chaka Sobhani, outgoing CCO at Leo Burnett Worldwide and CCO of Leo Burnett UK and Fallon UK, Dan Dawson of Grand Visual and Charlene Chandaresekaran and Dan Morris of TheOr, recorded earlier this month at the Campaign Year Ahead Breakfast Briefing event.Further readinghttps://www.campaignlive.co.uk/article/b-lab-probe-strip-havas-agencies-b-corp-status-shell-win/1858504https://www.campaignlive.co.uk/article/does-adland-staff-departures-personally/1857456 Hosted on Acast. See acast.com/privacy for more information.
35:18 1/25/24
Media Week Podcast: "The most advanced thing we've created as a species"!!
Crypto, Metaverse, Futureverse, Readyverse...the AI revolution discussed in verse. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8The Reading List:"Media and Society: Critical Perspectives" edited by Graeme Burton"The Long Tail: Why the Future of Business is Selling Less of More" by Chris AndersonConvergence Culture: Where Old and New Media Collide" by Henry JenkinsThe Shallows: What the Internet Is Doing to Our Brains" by Nicholas CarrWhat Marketers Don't Know, Byron SharpBuyology: Truth and Lies About Why We Buy" by Martin LindstromStephen King's Planning Guide: https://www.slideshare.net/luciodiasribeiro/stephen-king-jwt-planning-guide-march-1974How not to plan: https://www.apg.org.uk/publications-hownottoplanPractitioners worth a LinkedIn follow: Les BinetByron SharpRory SutherlandSarah Carter Hosted on Acast. See acast.com/privacy for more information.
29:22 1/24/24
174: Campaign podcast: Calvin Klein, Annie Nightingale, Leo Burnett's PopPulse
Features editor Matt Barker is joined in the studio by Leo Burnett's chief strategy officer Josh Bullmore and deputy CSO Tom Sussman to discuss the agency's PopPulse research platform and recent event, From Coping to Hoping, providing a snapshot of the mood of modern Britain.Before then, Matt is joined by ace reporter Charlotte Rawlings to discuss the ongoing fallout over the ASA's decision to ban a Calvin Klein ad for presenting singer-songwriter FKA twigs "as a stereotypical sexual object", before chatting about a tribute to former Radio One DJ Annie Nightingale, written by Vicki Maguire, chief creative officer at Havas London.Further reading:https://www.campaignlive.co.uk/article/does-asa-need-revisit-its-gender-stereotyping-rules/1857847 https://www.campaignlive.co.uk/article/annie-nightingale-shaped-creative-career-heres/1857667https://www.campaignlive.co.uk/article/brits-optimistic-year-new-reality-leo-burnett-client-report/1857762 Hosted on Acast. See acast.com/privacy for more information.
28:10 1/18/24
173. Campaign Podcast: The Year Ahead Breakfast Briefing
Features editor Matt Barker is joined in the studio by UK editor Maisie McCabe and media editor Beau Jackson, as they look back at this week's Campaign Year Ahead Breakfast Briefing.The event featured a series of panel talks and presentations, including discussions around what we can expect for brands, agencies, creativity and media owners as 2024 begins to take shape.And, as well as clips from the various discussions at the Briefing, there's also a full recording of a stirring speech from Saatchi & Saatchi's chief strategy officer Richard Huntington. Further reading:Agency leader expresses fear of 'risk taking' in media in 2024The Year Ahead 2024: CreativityThe Year Ahead 2024: Media owners Hosted on Acast. See acast.com/privacy for more information.
36:42 1/12/24
Media Week Podcast: The five hottest industry trends for 2024
Our intrepid trio investigate cookies, wonks, SVOD, human insight and the return of funny ads. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information.
29:36 1/10/24
172: Campaign Podcast: The Year Ahead and big changes at Havas
Features editor Matt Barker is joined by creativity and culture editor Gurjit Degun and premium content editor Nicola Merrifield to discuss Campaign's series of Year Ahead roundtables and features and annual Breakfast Briefing Year Ahead live event.The trio also chat about some of the big stories on the Campaign Live site, notably Xavier Rees leaving Havas to join AMV Group as chief executive and the latest indie agency rankings.Further reading:https://www.campaignlive.co.uk/article/year-ahead-2024-strategy/1856297https://www.campaignlive.co.uk/article/xavier-rees-departs-havas-become-amv-group-chief-executive/1856383https://www.campaignlive.co.uk/article/global-indie-agency-rankings-wonderhood-catapults-creative-league/1851595 Hosted on Acast. See acast.com/privacy for more information.
17:01 1/5/24
171: Campaign's Best of 2023: A tribute to Tony Cullingham
In the fifth and final of our look backs at the best of 2023 podcasts, a tribute to the late, great Tony Cullingham.The untimely death of Tony Cullingham, head of Bartle Bogle Hegarty London’s incubator course the Barn and former leader of the Watford Advertising Course, elicited an outpouring of love across the ad industry, as creatives thanked the inspirational teacher for changing the course of their careers. Helen Rhodes, executive creative director at BBH; Martin Reed, deputy head of creative at MHP Mischief; Tom Webber, creative director at Ogilvy; and Dan Scott, creative at Pablo, join Campaign's work and inspiration editor Imogen Watson, within the walls of the Barn, to discuss their experience of the Watford Ad Course and Cullingham’s lasting legacy.  Hosted on Acast. See acast.com/privacy for more information.
52:52 12/22/23
170: Campaign's Best of 2023: Black History Month
In the fourth of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, join  creativity and culture editor Gurjit Degun to discuss Black History Month. Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the industry needs "lateral thinking" now more than ever, particularly in the creative space because it's being challenged on it's value. Lloyd-Barnes talks about the Ad Association's All In Census findings.Further reading:https://www.campaignlive.co.uk/article/census-results-sexism-wanes-minority-representation-improves/1822343 Hosted on Acast. See acast.com/privacy for more information.
28:04 12/21/23
172: Campaign Podcast: 2023 Lists special
It’s that time of the year. Campaign’s feature editor Matt Barker joins UK editor Maisie McCabe, creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to discuss the 2023 Campaign Lists.The trio chat about the process involved in putting the highly-anticipated industry best-ofs together and how, despite the rather stressful nature of deciding on a final rundown, it can all be quite fun as well…They then talk about the return of the Agencies list, which went up on the site earlier this week and start to think about what's to come in 2024.Finally, chat turns to the Top of the Pops-themed treatment for the Lists homepage and how, perhaps for the best, plans for staff to dress up as 1980s DJs and read out the countdowns in festive videos sadly had to be shelved. Maybe next year.Further reading:The Lists 2023 Hosted on Acast. See acast.com/privacy for more information.
30:43 12/21/23
Media Week Podcast: Festive frolics and jingling CGI baubles
The media trio wrap up Q4 and discuss how brands have leveraged media differently this festive season. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information.
29:24 12/20/23
169. Campaign's Best of 2023: The final quarterly Campaign print issue
In the third of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.Today, we go back to October and the publication of the final quarterly print edition of Campaign, with UK editor Maisie McCabe, art director Chris Barker, creativity and culture editor Gurjit Degun and features editor Matt Barker.The quartet discuss the magazine’s cover design (a throwback to the news-story-loaded front pages of yore), with Chris giving a little insight into his creative thinking, before introducing the manifesto questions concept that runs through the issue. Gurjit chats about her “Will we win the war against the robots?” piece (spoiler alert: yes, quite possibly), while Matt explains the thinking behind his “Is this really entertainment?” feature. Maisie then talks about her equally provocative-sounding piece, “Will advertising agencies survive?”, before Chris rounds everything up with a sneak preview of what’s to happen next, as Campaign begins a new chapter as a solely digital presence.Further reading:https://www.campaignlive.co.uk/article/autumn-issue-campaign/1839796 Hosted on Acast. See acast.com/privacy for more information.
30:05 12/20/23
168. Campaign's Best of 2023: Barbenheimer
In the second of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.Today, we go back to July and the whole Barbenheimer phenomenon that sent everyone a bit doolally over the summer. Campaign’s feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.Further reading:https://www.campaignlive.co.uk/article/barbenheimer-double-feature-everyone-talking/1830847 Hosted on Acast. See acast.com/privacy for more information.
18:46 12/19/23
167. Campaign's Best of 2023: Ukraine, one year on
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31:32 12/18/23
166. 40 years of Aardman ads | turkey-sized meatball | how did Charlie's Bar end up on ITV?
Campaign's media editor Beau Jackson meets with Lydia Gough and Steve Harding-Hill from the Aardman animation studio, celebrating 40 years of making commercials.Back in the studio, features editor Matt Barker and reporters Shauna Lewis and Charlotte Rawlings discuss various stories that have appeared on the Campaign site over the past week.The trio chat about changes at EssenceMediacomX, before chewing over Ikea's invite for customers to have Christmas dinner in-store and a turkey-sized meatball, before taking a look at the Charlie's Bar Instagram ad that appeared on peak-time ITV.Further reading:EssenceMediacomX shakes up senior leadership teamIkea roomsets become new Christmas dinner destinationITV gives primetime media spot to viral Instagram Christmas ad Hosted on Acast. See acast.com/privacy for more information.
37:22 12/7/23
Media Week Podcast: Black Friday winners and losers
Plus: Working like Mad Men, ByteDance's merry jig, BVOD myths and pass me the Dove soap box. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information.
32:48 12/5/23
165. The changing fortunes of agency groups & what's going on at M&C Saatchi?
Campaign UK editor-in-chief Gideon Spanier covers some of the biggest global media trends and the changing fortunes of tech giants and agency groups in conversation with Joanna O'Connell from R3 Worldwide, and Ian Jacob, whose portfolio of directorships includes chairing the board at UKOM.Introducing the episode, Spanier and media editor Beau Jackson talk about the biggest stories of the week including the shake-up at M&C Saatchi, and the flurry of people moves adland is making in the lead up to the end of the year, mentioning Chaka Sobhani’s move to DDB Worldwide, and Google adding Condé Nast’s Vanessa Kingori and Sophie Neary from Meta to its leadership team. Hosted on Acast. See acast.com/privacy for more information.
36:36 11/30/23
164. BIG Awards special with Channel 4 and Adam & Eve/DDB | News review
The Campaign Big Awards took place at the Londoner Hotel in Leicester Square last week.Lynsey Atkin, executive creative director at 4Creative; Zaid Al-Qassab, chief marketing officer at Channel 4; Miranda Hipwell, chief executive of Adam & Eve/DDB and Martin Beverley, chief strategy officer at Adam & Eve/DDB discuss the awards show and their success on the night.They also comment on Cannes Lions' decision to introduce a humour category.Earlier in the episode, Campaign's editor Maisie McCabe and features editor Matt Barker discuss some of the latest news, including changes at VML and Accenture Song. They also note Bartle Bogle Hegarty's chief creative officer Alex Grieve's tribute to Tony Cullingham, who passed away earlier this year.Further reading:Campaign Podcast: A tribute to Tony CullinghamAll the Campaign Big Awards winners Hosted on Acast. See acast.com/privacy for more information.
38:50 11/23/23
163. Xmas special: Atkin & Brim on John Lewis, Asda, Aldi, McDonald’s & more
Lynsey Atkin, executive creative director at 4Creative, and Richard Brin, global chief creative officer at Adam & Eve/DDB, review a selection of the latest Christmas ads.They critique the following ads: John Lewis & Partners "Let your traditions grow" and Waitrose & Partners "It's time for the good stuff" by Saatchi & Saatchi London; Etsy "Your mission" by Orchard; Asda “Make this Christmas incrediBuble” by Havas London; Morrisons “More of the winning feeling” by Leo Burnett; Aldi “Kevin and the Christmas factory” by McCann UK; McDonald's “Fancy a McDonald’s this Christmas?” by Leo Burnett; Amazon “Joy ride” (in-house); and Lidl"A magical Christmas" by DDB Germany.Watch all the Christmas ads released this year so far here. Hosted on Acast. See acast.com/privacy for more information.
44:07 11/16/23
162. Xmas special: Sobhani and Kolbusz on Asda, Coke, M&S and more
Campaign UK editor Maisie McCabe is joined by Orchard’s chief creative officer David Kolbusz and Leo Burnett’s global and UK chief creative officer, Chaka Sobhani to discuss the first batch of Christmas ads.The trio starts off with a review of Etsy’s holiday ad campaign (courtesy of Kolbusz’s Orchard), before chatting about Morrisons (one of Sobhani’s), complete with big-haired 1980s-flashback Starship soundtrack.Talk turns down various enjoyable side streets, from Mariah Carey gigs to Hannah Waddingham masks and The Golden Girls (while some of the language becomes a tad Get Gotti in places).The ads reviewed include Marks & Spencer Clothing & Home, M&S Food, Coca-Cola, Sainsbury’s, Asda and Boots.Look out for the second part of our Christmas ads podcast spectacular next week.Further reading:Christmas 2023 round-up: Watch all the festive adsPick of the Week: Orchard's Etsy campaign is the perfect present Hosted on Acast. See acast.com/privacy for more information.
48:07 11/10/23
161. A tribute to Tony Cullingham | What is Unilever's purpose? | Return of humour
The untimely death of Tony Cullingham, head of Bartle Bogle Hegarty London’s incubator course the Barn and former leader of the Watford Advertising Course, elicited an outpouring of love across the ad industry, as creatives thanked the inspirational teacher for changing the course of their careers.Helen Rhodes, executive creative director at BBH; Martin Reed, deputy head of creative at MHP Mischief; Tom Webber, creative director at Ogilvy; and Dan Scott, creative at Pablo, join Campaign's work and inspiration editor Imogen Watson, within the walls of the Barn, to discuss their experience of the Watford Ad Course and Cullingham’s lasting legacy.Elsewhere, Campaign reporter Charlotte Rawlings joins Watson to discuss recent news stories, including Unilever’s decision to no longer “force-fit” purpose, and Kantar’s report on the return of humour in advertising. Hosted on Acast. See acast.com/privacy for more information.
58:50 11/2/23

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