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CultivatED Marketer

Grow Brand YOU

Tracks

CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman
In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.
33:34 5/2/24
CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead
In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.
26:26 3/26/24
CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations
In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.
53:08 9/11/23
CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World
In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.
44:59 5/26/23
CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell
In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.
34:35 3/3/23
CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree
In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.
58:20 2/10/23
Cultivated Marketer Ep. 23 – Shifting Demands of Internal Communications with Katie Macaulay
In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about the shifting demands of internal communications, and recommendations for young marketing professionals.
36:34 1/11/23
Cultivated Marketer Ep. 22 – Growing Importance of Internal Comms with Katie Macaulay
In this 22nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about her book and podcast about internal communications.
25:10 11/15/22
Cultivated Marketer Ep. 21 – Career Success Through Certifications with Brad Whitworth (part 2)
In this 21st episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk the importance of communication certifications in one's career.
29:06 10/6/22
Cultivated Marketer Ep. 20 – Career Success Through Certifications with Brad Whitworth (part 1)
In this 20th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk with Brad Whitworth, SCMP and IABC Fellow, from 2022 IABC World Conference. He shares how communication and marketing certifications can help you advance your career.
23:49 8/25/22
Cultivated Marketer Ep. 19 – Be Your Own Hero at Work with Darcy Eikenberg
In this 19th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk leadership and career coach Darcy Eikenberg from 2022 IABC World Conference.
44:18 8/11/22
Cultivated Marketer Ep. 18 – Why Influence Beats Intelligence with Dan Gregory
In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.
30:38 7/21/22
Cultivated Marketer Ep. 17 – Next Phase
In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.
25:10 6/23/22
Cultivated Marketer Ep. 16 – Eric Hughey
In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.
40:26 12/29/21
Cultivated Marketer Ep. 15 – Danielle Bond
In this 15th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk IABC, professional development organizations, and assembling the right team with IABC Chair Danielle Bond.
43:06 10/7/21
Cultivated Marketer Ep. 14 – Jessica Best (Part Two)
In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR, and what qualities she looks for in a teammate.
27:08 7/14/21
Cultivated Marketer Ep. 13 – Jessica Best (Part One)
In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, VP of Data-Driven Marketing at Barkley. In part 1 of a two part discussion, we chat about email marketing and Jessica's experience as a speaker.
37:12 6/9/21
Cultivated Marketer Ep. 12 – Kristen Majdanics (Part Two)
In this 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics -- part two of a two-part conversation. She'll share the attributes she looks for in a team member, as well as the differences between working in an agency or a larger organization. They close the discussion with a great case study: where your namesake earned you a free sandwich.
28:53 4/29/21
Cultivated Marketer Ep. 11 – Kristen Majdanics (Part One)
In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior VP of Marketing at Firehouse Subs. In part 1 of a two part discussion, we chat about cause marketing and how the pandemic impacted the business.
31:55 4/6/21
Cultivated Marketer Ep. 10 – Grant Gooding (Part Two)
In this tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding -- part two of a two-part conversation. He’ll share his distinctive approach to hiring as well as his alignment with community and cause in part two of this interview.
26:07 3/2/21
Cultivated Marketer Ep. 9 – Grant Gooding (Part One)
In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. In part 1 of a two part discussion, we talk emotional data and the use of fear in marketing.
40:31 2/1/21
Cultivated Marketer Ep. 8 – Looking Back, Forward
In this eighth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, aren't interviewing a new guest. Instead, they decide to take a reset, reflect on the guests they've had over the past six episodes, and look forward to what's coming up next.
26:38 12/3/20
Cultivated Marketer Podcast Ep. 7 – Mike Swenson (Part Two)
In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson -- part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor's press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We'll chat the evolution of marketing communications and the skills needed to advance in the industry.
31:49 9/29/20
Cultivated Marketer Ep. 6 – Mike Swenson (Part One)
In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, speak with veteran communication professional and leader Mike Swenson in what’s part one of two conversations with Mike. In this first part, they chat cause marketing and the origins of Lee National Denim Day, how working on “cool” projects and the coasts don’t have to be synonymous and the state of marketing communications as a profession. Watch for part two with Mike where we discuss skills required for professionals and thoughts on who sees advancement in their career.
29:48 8/30/20
Cultivated Marketer Ep. 5 – Ben Heisler
In this fifth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk job searches, informational interviews, and developing new skills with Sports Illustrated's (and former Awful Announcing podcast host) Ben Heisler
29:51 7/16/20
Cultivated Marketer Ep. 4 – Angie Pastorek at Kansas City IABC BCS
In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master’s degree in organizational communication. Her teaching and research interests center around organizational culture and communication practices, membership negotiation, and organizational change.
37:23 6/12/20
Cultivated Marketer Ep. 3 – Kathryn Lorenzen at Kansas City IABC BCS
In the third episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, release one of their series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with LandaJob's Kathryn Lorenzen about the importance of networking and obtaining a master's degree because of the rate and degree of change in marketing.
35:04 5/13/20
Cultivated Marketer Ep. 2 – John Hall at Kansas City IABC BCS
In this second episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, kick off a series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with conference keynote speaker, author, and Co-founder of Calendar.com John Hall about staying top of mind and building authentic relationships.
41:16 4/24/20
Cultivated Marketer Ep. 1 – Welcome
In the first episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, introduce themselves and the show. They talk about why they started the podcast: to help other marketers and themselves with the ever-changing world of marketing professional development. In addition, they’ll regularly bring on guests to showcase exceptional individuals and work being done in the new Midwest of Kansas City and beyond.
26:55 4/10/20
Cultivated Marketer Teaser
CultivatED Marketer is a bi-weekly podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of...
02:01 2/23/20