Aaron Watson's career is perhaps summed up best by Forbes, who says he's “one of country music's biggest DIY success stories.” For over 20 years now, Aaron Watson has traveled the nation as country music's ultimate underdog troubadour – a truly independent artist with the spirit of the American frontier in his veins, and a self-made empire to match. Working without corporate backers, he has nonetheless reached the Top 10 of Billboard's Country Album chart five separate times – an impressive feat by any standard. His triumphant 2015 set, The Underdog, landed at #1, becoming the first independent album in the history of country music to top the Billboard Country Albums chart. Matching sold-out shows across the country with homegrown hits, he's followed suit at country radio, making history in 2017 with “Outta Style” and “Run Wild Horses.” “Watson has made a career out of giving his fans music that focuses on the positive. Music that serves as a salve to what ails them. Music filled with light and joy and an abundance of pride for the country he calls home,” said People of the 2021 American Soul album. With a dozen additional records under his belt, Watson is exceeding major-label-sized metrics while maintaining his independence, further galvanizing his “Texas country's reigning indie underdog” (Rolling Stone). Aaron Watson is a man constantly reaffirming his dedication to the craft of songwriting, and it is this commitment to quality and treating his fans with respect that has proven him, time and again, to be the living North Star for country music's free and indomitable spirit.
