THE CARTERS

For the press and fans alike a perfect match was made in 2008 when two of the most iconic figures in contemporary music, Beyoncé and Jay-Z, announced they were getting married.

After being married for ten years, things took a dramatic turn when they released joint single 'Apeshit' under the name of The Carters. Written and produced by Pharrell Williams, the song was accompanied by an elaborate video directed by Ricky Saiz and filmed at The Louvre in Paris, with the pair posing in front of some of the world's most valuable paintings, including Leonardo da Vinci's 'Mona Lisa'.

With little fanfare, it was swiftly followed by their first album together 'Everything Is Love' to an ecstatic reception from both critics and fans despite confusion whether its catchy rhythms, repetitive beats and witty lyrics should see it regarded as a pop or a hip-hop album. With subject matter covering personal themes of fame, wealth, love and family, it was seen by some as the third in a trilogy that also included Beyoncé's 'Lemonade' and Jay-Z's '4:44'.