Flow:
your personalized, infinite mix

Our exclusive feature that serves up a mix of your favorite tracks and fresh discoveries.

Automatic music mixes, by mood or genre

Need romance? Motivation? Party vibes? Tell Flow how you feel, and it will match you to the right music. You can also switch music styles with Flow, which seamlessly adapts to your genre preference.

The power of artificial intelligence

Flow takes the hard work out of choosing what to listen to next, by combining the best of human curation and machine learning. It analyzes your listening history, plus what you like (based on what you add to favorites) and what you don't (when you skip or ban a song) to generate an infinite mix to suit your tastes.

Tell Flow what you like

The more songs you favorite, the more our AI generator will get to know your tastes. Flow is the ultimate recommendation engine for crafting your collection, now with a built-in tool for adjusting the number of new discoveries you hear.

Tell Flow what you like by importing your library in one click

Bring your favorites, playlists and more from other streaming services and feed your Flow in seconds. Once added, your Flow will generate a more personalized mix based on your existing library. Music transfer made easy!